TW202309807A - Voice-based social media platform having functionality of advertisement pushing - Google Patents

Abstract

The present invention discloses a voice-based social media platform having functionality of advertisement pushing, which comprises a service end and a user end. The service end is carried out by a server computer for establishing a voice-based social media platform, and the user end is carried out by installing an application program in a user electronic device. The user end has a user interface (UI), such that a user is able to use the voice-based social media platform by operating the UI, so as to listen to a specific voice program selected from the voice-based social media platform. According to the present invention, a commercial voice program runs during listening to the voice program, wherein the commercial voice program is selected by the server computer according to the user's preferences, the classification of the voice program, and the label of the voice program. Therefore, a best embedded advertising is achieved, thereby performing the best advertising effectiveness.

Description

Sound social media platform with advertising push function

The invention relates to the technical field of social media, in particular to a sound social media platform with an advertisement pushing function.

A social media platform is an online platform for people to share their creations and exchange experiences and opinions. The most significant difference from general mass media is that user A can share his self-edited text, images, music and videos through social media platforms to attract the attention of other users, such as: user A1, user A3, . ． ． , user A5 and so on. Over time, these users will eventually form an online community on the social media platform because they have the same interests or preferences.

At present, social media platforms widely used by the public can be divided into two categories: visual social media platforms (Visual-based social media) and auditory social media platforms (Voice-based social media or audio-based social media). Among them, Facebook, Instagram and TikTok are the visual social media platforms with the most users, and Apple Podcast is the auditory social media platform with the most users.

Those who have experience in using podcasts should know that podcasters will record a piece of audio and upload it to their personal channel on Podcast, and listeners can subscribe to the channel to receive push notifications immediately after the podcast completes the audio upload. In other words, listeners can listen to any piece of audio uploaded by the podcaster to their personal channel at any time. In the same way, different podcasts set up different podcast channels, so that the auditory social media platform of Podcast can automatically classify a variety of different podcast channels into topics. It should be understood that listeners will eventually form an online community on podcast channels of common interest because of their listening interests or preferences.

Those who have experience in using podcasts also know that during the entire process of listening to a piece of audio, podcasts will not insert any advertising audio. More precisely, even if the listener listens to the entire audio segment from beginning to end, the podcast will not play any commercial audio. In other words, although there are auditory social media platforms that are widely used by the public, the existing auditory social media platforms cannot be applied on the platform according to different communities, podcast attributes, and listener attributes. Advertisements are properly broadcast during the running process, so that both the podcaster and the listener can obtain reasonable benefits due to the promotion of advertisements.

It can be seen from the foregoing description that the usual auditory social media platforms still have room for improvement. In view of this, the inventor of this case tried his best to research and invent, and finally developed a sound social media platform with the function of advertising push.

The main purpose of the present invention is to provide an audio social media platform with advertisement pushing function, which includes: a service terminal and a user terminal. Wherein, the service terminal is realized by a server host to provide a sound social media platform, and the user terminal is realized by installing an application program on a user terminal electronic device. According to the design of the present invention, the user terminal has a user operation interface, so that a user can use the audio social media platform by operating the user operation interface. During the user's use of the sound social media platform, the user can select one of the audios to play and listen to them; when the audio is listened to, the server host will base the user's preferences on the classification and/or labeling of the audio , and insert at least one advertisement audio to the user according to the advertisement insertion rules. In this way, many advertisements with different attributes can be optimally placed, so that the right advertisements can be delivered to the right users, and the maximum advertising benefits can be achieved.

In order to achieve the above object, the present invention proposes an embodiment of the sound social media platform with advertisement push function, which includes: a server host, which is used as a service terminal of a sound social media platform, and has a user Operation interface, a user database, a first audio database, a second audio database, a classification unit, a label unit, and a control unit; and at least one user-end electronic device, wherein, through the user Installing an application program on the terminal electronic device or operating the network connection of the user terminal electronic device to the server host realizes displaying a user terminal on a display screen of the user terminal electronic device, and the user terminal has a user operation interface, enabling a user to operate the user operation interface on the user terminal to use the services provided by the voice social media platform; wherein, the classification unit and the label unit are presented on the user operation interface in the form of function keys or options, and The following operations can be performed by operating the user operation interface: user data login and user login; when logging in user data, at least one favorite category can be selected by operating the user operation interface; Among them, operating the user operation interface can upload at least one audio to The first audio database; when uploading the audio, enable the classification unit and/or the label unit to classify and/or label the audio; wherein, operating the user interface can place at least one advertisement The audio is uploaded to the second audio database; when the advertisement audio is uploaded, the classification unit and/or the label unit are enabled to classify and/or label the advertisement audio; wherein, operate the user interface One of the audios can be selected to be played, so as to be listened to; when the audio is listened to, the control unit selects at least one of the audios from the second audio database according to the preference category and the classification and/or label of the audio. Advertisement audio, so as to complete the insertion of at least one advertisement audio according to an advertisement insertion rule.

In one embodiment, the server host is any electronic device selected from the group consisting of industrial computers, server computers and cloud computers.

In one embodiment, the client electronic device is selected from a desktop computer, an all-in-one computer, a notebook computer, a tablet computer, a smart phone, a smart TV, and a digital door Any electronic device in the group consisting of computers.

In one embodiment, when listening to the audio, operating the user interface can perform a positive operation, a negative operation and/or a neutral operation associated with the audio. Wherein, the positive property operation is selected from the group consisting of bookmarking, adding to the playlist, clicking like, following the author, adding the author as a friend, voting forward, and listening to the audio for more than a first predetermined time At least one of the operations. And, the negative property operation is selected from the group consisting of fast forwarding, blocking the author, stopping or skipping the audio after listening to the audio for more than a second predetermined time, negative voting, and clicking dislike At least one of the operations.

In one embodiment, the server host further has a weight calculation unit; after the multiple audios in the first audio database are played one or more times, the weight calculation unit operates according to the positive property, the A weighted score is calculated for each of the audios by a cumulative number of operations of the negative property operation and the neutral operation, thereby assigning a weighted score to each of the audios.

In one embodiment, when registering user data, the user operation interface is operated to register the following user data: name, age, height, weight, residence, marital status, means of transportation, educational background, income, industry, interest , preferences. Therefore, when the user terminal electronic device operates the user operation interface, the control unit selects from the first audio frequency according to the weight score, the preference category, the classification and/or label of the audio, and user information. A plurality of said audios are selected from the database to form a popular audio playlist.

In one embodiment, when the popular audio playlist is played, the multiple audios and at least one advertisement audio are interleaved according to a playing rule. Moreover, when at least one advertisement audio is selected from the second audio database, the control unit also refers to the user information at the same time.

In one embodiment, the server host further has a voice control unit presented on the user interface in the form of function keys or options; when listening to the audio, the user can perform a voice operation through the voice control unit. Wherein, the voice operation is selected from at least one operation selected from the group consisting of the positive property operation, the negative property operation, changing the category, and leaving a message on the audio.

In order to more clearly describe a sound social media platform with advertisement pushing function proposed by the present invention, the preferred embodiments of the present invention will be described in detail below with reference to the drawings.

Please refer to FIG. 1 , which shows a structural diagram of an audio social media platform with advertisement pushing function according to the present invention. Moreover, FIG. 2 shows a block diagram of the voice social media platform with advertisement pushing function of the present invention. As shown in FIG. 1 and FIG. 2 , the audio social media platform 1 with advertisement pushing function of the present invention includes: a server host 11 and at least one user-end electronic device 12 . In particular, FIG. 1 and FIG. 2 show three user-end electronic devices, which are respectively: a user-end electronic device 12 held by a general user, a user-end electronic device 12 held by a podcaster, and a user-end electronic device held by an advertiser. . In a feasible embodiment, the user terminal electronic device 12 can be a desktop computer, an all-in-one computer, a notebook computer, a tablet computer, a smart phone, a smart TV, or a digital door machine.

According to the design of the present invention, the server host 11 is used as a service terminal of a sound social media platform, and has a user operation interface 110, a user database 111, a first audio database 112, and a second audio database 113 , a classification unit 114 , a label unit 115 , a weight calculation unit 116 , a control unit 117 , and a voice control unit 118 . In contrast, each of the user-end electronic devices 12 is a user terminal. Therefore, in a feasible embodiment, the server host 11 can be an industrial computer, a server computer or a cloud computer.

When running the voice social media platform 1 using the present invention, a user terminal with a user operation interface 110 is displayed on the display screen by installing an application program on each of the user terminal electronic devices 12 . Of course, the user operation interface 110 can also be displayed on the display screen by connecting the client electronic device 12 to the server host 11 via a network. In this way, the user can operate the user operation interface 110 on the user terminal to use the services provided by the social media platform.

Continue to refer to FIG. 1 and FIG. 2 , and please refer to FIG. 3A to FIG. 3F at the same time, which show the usage example diagrams of the voice social media platform of the present invention. As shown in FIG. 1, FIG. 2 and FIG. 3A, when connecting to the server host 11 through the client electronic device 12 and entering the audio social media platform, the user needs to perform the following operations on the user operation interface 110: user data login ( Register) and user login (Login). As shown in Figure 3B, when registering user data, the user needs to operate the user interface 110 to register the following user data: name, age, height, weight, residence, marital status, means of transportation, education, income, industry Gender, interests, hobbies.

As shown in FIG. 1 , FIG. 2 and FIGS. 3C-3D , if the user is a podcaster, he can hold and operate his client electronic device 12 to record and upload at least one audio to the first audio database 112 . It should be noted that the classification unit 114 and the label unit 115 will be presented on the user interface 110 in the form of function keys or options. Therefore, when the audio is uploaded, the classifying unit 114 and/or the labeling unit 115 are enabled to classify and/or label (title) the audio. For example, when a podcaster records an audio, it can first classify the audio, for example, classify it as a current event; then, "tag (or title)" the audio, for example: Henan flood, Olympics, etc. For the system, these classifications and labels are the attribute values of the audio.

It should be added that, as shown in FIG. 1 and FIG. 2 , if the user is an advertiser, he can hold and operate his client electronic device 12 to record and upload at least one advertisement audio to the second audio database 113 . When uploading the advertisement audio, enable the classification unit 114 and/or the label unit 115 to perform classification processing and/or labeling (title) processing on the advertisement audio. For example, an advertiser uploads an advertisement audio, selects the category of "Car", and gives labels such as "Large Car", "MPV", and "Diesel Vehicle". Other attributes are related to the basic information of the user, and the age range can be locked. ~50 years old, male, self-employed and other data associations. According to this setting, the advertisement audio can be filtered and matched with many users.

As shown in FIG. 1 , FIG. 2 and FIG. 3E , if the user is a simple listener, he can operate his own user-end electronic device 12 by hand to operate the user operation interface 110 to select one of the audio playbacks for listening. According to the design of the present invention, when the audio is listened to, the control unit 117 selects at least one advertisement audio from the second audio database 113 according to the preference category and the classification and/or label of the audio, so that The insertion of at least one advertisement audio is completed according to an advertisement insertion rule. In order to improve the accuracy of advertisement delivery, when at least one advertisement audio is selected from the second audio database 113, the control unit 117 also refers to the user information, such as age, height, weight, residence, marriage Status, means of transportation, education, income, industry, interests, hobbies.

When listening to the audio, as shown in FIGS. 1 and 2 , the listener can operate the user interface 110 to perform a positive operation, a negative operation and/or a neutral operation associated with the audio. Wherein, the positive properties are, for example: bookmark, add to playlist, click to like, follow author, add author as friend, positive vote and/or listen to the audio for more than a first predetermined time (eg more than 5 minutes). On the other hand, the negative property operations are, for example: fast forwarding, blocking the author, stopping or skipping the audio, negative voting, and clicking if the audio is not listened to for more than a second predetermined time (such as 3 minutes) Don't like to wait. It should be understood that if the operation performed by the listener is not one of the positive or negative operations listed above, the operation will be automatically labeled as a neutral operation by the system. It is worth mentioning that the positive voting and negative voting are based on the non-fungible token (Non-Fungible Token, NFT) application in the blockchain technology has irreplaceable characteristics, and has verification and anti-counterfeiting Function, the voting mechanism is divided into positive voting and negative voting, and further has a statistical mechanism for positive votes and negative votes. It should be understood that, for each piece of audio, the aforementioned positive operation, negative operation and neutral operation will be recorded, thus becoming a part of the attribute value of each audio.

After a plurality of said audios in the first audio library 112 are played one or more times, the weight calculation unit 116 is based on a cumulative number of operations of said positive property operation, said negative property operation and said neutral operation A weight score is calculated for each of the audios, thereby assigning a weight score to each of the audios. For example, based on the number of times the audio was clicked to like, the number of times it was played in full, the number of times it was pressed to skip, and so on. Afterwards, as shown in FIG. 1 , FIG. 2 and FIG. 3E , when the client electronic device 12 operates the user interface 110, the control unit 117 according to the weight score, the favorite category, the audio Classify and/or tag, and the user profile to select a plurality of the audio from the first audio database 112 to form a popular audio playlist.

According to the design of the present invention, when playing the popular audio playlist, start the audio to continuously play a plurality of audios that are intelligently sorted according to the weight score. Moreover, during the continuous playing of multiple audios, the multiple audios and at least one advertisement audio are interleaved according to a playing rule. For example, when the audio is played continuously for 10-60 minutes, a piece of advertisement audio lasts for 30 seconds to 5 minutes. In addition, the platform will extract the attribute value of the audio (that is, the classification and label of the audio) according to what type of audio the listener has listened to recently, and then deliver the advertisement audio with the same attribute value to the listener. In this way, many advertisements with different attributes can be optimally placed, so that the right advertisements can be delivered to the right users, and the maximum advertising benefits can be achieved.

As shown in FIGS. 1 and 2 , the server host 11 further has a voice control unit 118 presented on the user interface 110 in the form of function keys or options. In this way, when listening to the audio, the user can activate the voice control unit 118 to perform a voice operation. It should be added that the user can activate the voice control unit 118 by uttering a key word, for example, "hi, Siri", "OK Google" or "Xiao Ai", which are all key voices for activating the control. The present invention does not limit the type of the voice operation, and in a feasible embodiment, the voice operation is, for example, the aforementioned positive property operation, negative property operation, and the like. In addition, the voice operations may also be control operations such as changing categories and leaving messages on the audio.

In this way, the above is a complete and clear description of a sound social media platform with advertisement push function of the present invention; and, through the above, it can be known that the present invention has the following advantages:

(1) The present invention discloses an audio social media platform 1 with advertisement pushing function, including: a service terminal and a user terminal. Wherein, the service terminal is implemented by a server host 11 to provide a voice social media platform, and the user terminal is implemented by installing an application program on a user terminal electronic device 12 . According to the design of the present invention, the user terminal has a user operation interface 110 so that a user can use the audio social media platform 1 by operating the user operation interface 110 . During the user's use of the sound social media platform 1, the user can select one of the audio to play and listen to it; when the audio is listened to, the server host 11 will classify and/or listen to the audio according to the user's preference and the audio or tags to insert at least one advertisement audio to the user according to the advertisement insertion rules. In this way, many advertisements with different attributes can be optimally placed, so that the right advertisements can be delivered to the right users, and the maximum advertising benefits can be achieved.

It must be emphasized that the above detailed description is a specific description of a feasible embodiment of the present invention, but the embodiment is not used to limit the patent scope of the present invention, any equivalent implementation or modification that does not depart from the technical spirit of the present invention, All should be included in the patent scope of this case.

1: Sound social media platform with advertising push function 11: Server host 110: User operation interface 111:User database 112: The first audio database 113: Second audio database 114: Taxa 115: label unit 116: Weight calculation unit 117: Control unit 118:Voice control unit 12: User-side electronic device 12a: the first user terminal electronic device 12b: the second user terminal electronic device 13c: the third user terminal electronic device

Fig. 1 is a structure diagram of an audio social media platform with advertisement push function of the present invention; Fig. 2 is a block diagram of an audio social media platform with advertisement push function of the present invention; and Fig. 3A to Fig. 3F are An example diagram of the use of the voice social media platform of the present invention.

1: Sound social media platform with advertising push function

11: Server host

110: User operation interface

111:User database

112: The first audio database

113: Second audio database

114: Taxa

115: label unit

116: Weight calculation unit

117: Control unit

118:Voice control unit

12: User-side electronic device

Claims (10)

A sound social media platform with advertising push function, including: A server host is used as a service terminal of a sound social media platform, and has a user operation interface, a user database, a first audio database, a second audio database, a classification unit, and a label unit , and a control unit; and At least one user-end electronic device, wherein the user-end electronic device is implemented on a display screen of the user-end electronic device by installing an application program on the user-end electronic device or operating the user-end electronic device to connect to the server host through a network Displaying a user terminal, the user terminal has a user operation interface, enabling a user to operate the user operation interface on the user terminal to use the services provided by the voice social media platform; Wherein, the classification unit and the label unit are presented on the user operation interface in the form of function keys or options, and the following operations can be performed on the user operation interface: user data registration and user login; when performing user data registration, operate the The user operation interface can select at least one favorite category; Wherein, operating the user operation interface can upload at least one audio to the first audio database; when uploading the audio, enable the classification unit and/or the label unit to classify and/or label the audio deal with; Wherein, operating the user operation interface can upload at least one advertisement audio to the second audio database; when uploading the advertisement audio, enable the classification unit and/or the label unit to classify the advertisement audio and/or or labeling; Wherein, operating the user operation interface can select one of the audio to play, so as to listen to; when the audio is listened to, the control unit selects from the second audio according to the favorite category and the classification and/or label of the audio. The database selects at least one advertisement audio, so as to complete the insertion of at least one advertisement audio according to an advertisement insertion rule. The sound social media platform with advertisement pushing function as described in claim 1, wherein, when listening to the audio, operating the user interface can perform a positive operation and a negative operation associated with the audio and/or a neutral operation. The sound social media platform with advertisement pushing function as described in claim 2, wherein the positive property operation is selected from collection, adding to playlist, clicking like, paying attention to the author, adding the author as a friend, positive and performing at least one operation selected from the group consisting of voting, and listening to the audio for a first predetermined time. The sound social media platform with advertisement push function as described in claim 3, wherein the negative nature operation is selected from fast forwarding, blocking the author, listening to the audio before stopping or exceeding a second predetermined time At least one operation selected from the group consisting of skipping the audio, negative voting, and clicking dislike. The sound social media platform with advertisement pushing function as described in claim item 4, wherein, the server host further has a weight calculation unit; a plurality of said audio in the first audio database is played one or more times Afterwards, the weight calculation unit calculates a weight score for each of the audios according to a cumulative number of operations of the positive property operation, the negative property operation and the neutral operation, thereby giving each of the audio a weight score. The audio social media platform with advertisement push function as described in claim item 5, wherein, when registering user data, it is to operate the user operation interface to register the following user data: name, age, height, weight, address , marital status, means of transportation, education, income, industry, interests, hobbies. The audio social media platform with advertisement pushing function as described in claim 6, wherein when at least one advertisement audio is selected from the second audio database, the control unit also refers to the user information at the same time. The audio social media platform with advertisement pushing function as described in claim 6, wherein, when the user terminal electronic device operates the user operation interface, the control unit is based on the weight score, the preference category, The classification and/or label of the audio, and the user profile select a plurality of the audio from the first audio database to form a popular audio playlist. The sound social media platform with advertisement pushing function as described in claim item 8, wherein, when the popular audio playlist is played, a plurality of said audio and at least one of said advertisement audio are played according to a playing rule is cross-played. The audio social media platform with advertisement pushing function as described in claim item 4, wherein the server host further has a voice control unit presented on the user interface in the form of function keys or options; when listening to the audio , the user can execute a voice operation through the voice control unit.

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