TW201933144A - On-line video/audio advertisement system that comprises a storage system, a data access system, an advertisement intermediation system, a combination system, and a transmission system - Google Patents
On-line video/audio advertisement system that comprises a storage system, a data access system, an advertisement intermediation system, a combination system, and a transmission system Download PDFInfo
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本發明係有關於一種廣告播放系統，特別係指一種線上影音廣告系統。The invention relates to an advertisement playing system, in particular to an online video advertising system.
按，由於網際網路越來發達，透過網際網路平台提供服務或訊息至民眾已儼然成為目前市場營銷之主要手段，相應而生之新興廣告形式即為線上廣告。所謂線上廣告係指透過電子裝置及網際網路組合而成之媒介進行廣告行為，藉由網際網路搭配如手機、電腦等電子裝置能夠使廣告傳播之幅度更廣，並且能夠透過播放程式、關鍵字等方式進行操作，使廣告能夠直接地傳達至潛在消費者處，達到更佳且有效之宣傳效果。According to the fact that the Internet has become more developed, providing services or information to the public through the Internet platform has become the main means of marketing at present, and the corresponding emerging form of advertising is online advertising. The so-called online advertising refers to the advertising behavior through the combination of electronic devices and the Internet. By using the Internet to match electronic devices such as mobile phones and computers, the advertising can be spread more widely and can be played through the program. Words and other means of operation, so that advertising can be directly conveyed to potential consumers, to achieve better and effective publicity.
線上廣告之形式眾多，如橫幅式廣告、彈出式廣告、按鈕式廣告、文字連結廣告等，而用於線上影片或直播中之廣告係多為插播式廣告。具體來說，目前插播式廣告係由播放平台直接任意配對廣告商與影片提供者，亦即由播放平台決定將哪些廣告插入影片中進行播放，使觀看者於觀看影片時會直接地接受到所嵌入之廣告，而此種方式雖然能夠將廣告傳遞至觀看者，惟，對於影片提供者來說，係無法選擇於所嵌入之廣告，而對於廣告商來說，僅能藉由增加付費來提昇播放次數，無法由廣告播放次數增加而獲得被動收入。There are many forms of online advertising, such as banner ads, pop-up ads, button-based ads, text-linked ads, etc., and the ads used in online videos or live broadcasts are mostly interstitial ads. Specifically, currently the interstitial advertisement is directly matched by the broadcast platform to the advertiser and the video provider, that is, the broadcast platform decides which advertisements to insert into the movie for playback, so that the viewer directly accepts the video when watching the video. Embedding ads, which can deliver advertisements to viewers, but for video providers, they cannot choose to embed ads, but for advertisers, they can only increase by increasing the fee. The number of plays, which cannot be passively earned by the increased number of ad plays.
本發明之主要目的係在於提供一種線上影音廣告系統，其係能使影片提供者自行選擇嵌入影片中之廣告，並同時滿足廣告提供者之期待，藉此提高影片提供者及廣告商間互利之機會。The main object of the present invention is to provide an online video advertising system, which enables a video provider to select an advertisement embedded in a video and satisfy the expectation of the advertisement provider, thereby improving the mutual benefit between the video provider and the advertiser. opportunity.
本發明之另一目的係在於提供一種線上影音廣告系統，其係能夠自動地將選定之廣告與影片合併，並且依據影片提供者需求決定影片及廣告之播放順序，以達到提高影片及廣告之點擊率。Another object of the present invention is to provide an online video advertising system capable of automatically combining selected advertisements with a movie, and determining the order in which the videos and advertisements are played according to the needs of the video provider, so as to improve the clicks of the videos and advertisements. rate.
本發明之次一目的係在於提供一種線上影音廣告系統，其係能夠藉由回饋機制評價廣告互動情形及品質，不僅能夠作為影片提供者選擇廣告之參考，亦能達到廣告商及/或影片提供者播放廣告之成本。The second object of the present invention is to provide an online video and audio advertising system capable of evaluating the interactive situation and quality of an advertisement by means of a feedback mechanism, which can not only serve as a reference for the video provider to select an advertisement, but also can provide advertisements and/or video offerings. The cost of playing the ad.
緣是，為能達成上述目的，本發明所揭線上影音廣告系統，其係包含有一儲存系統，係至少儲存複數廣告及其廣告資訊；一資料取得系統，具有一擷取模組，用以存取至少一數位檔案及其數位檔案資訊；一廣告媒合系統，係與該儲存系統連線，具有一媒合模組，係以至少一廣告資訊及至少一數位檔案資訊作為媒合參數，經演算後得到一廣告媒合規則，一選定模組，係根據該廣告媒合規則自該儲存系統中選定至少一待播廣告；一合併系統，係分別與該廣告媒合系統及該資訊取得系統連線而接收該待播廣告及該數位檔案，具有一排序模組，其係得主動或被動地提供該待播廣告與該數位檔案之播放順序，一合併模組，係依據該播放順序將該待播廣告與該數位檔案組合為一完整影片；一傳送系統，係與該合併系統連線，接收該完整影片，並得藉由有線或無線方式將該完整影片傳送至一媒體或一載體上進行播放。Therefore, in order to achieve the above object, the online video advertising system disclosed in the present invention includes a storage system for storing at least a plurality of advertisements and advertisement information thereof; and a data acquisition system having a capture module for storing Taking at least one digital file and its digital file information; an advertising mediation system is connected to the storage system and has a mediation module, which uses at least one advertisement information and at least one digital file information as a mediation parameter. After the calculus, an advertisement matching rule is obtained. A selected module selects at least one to-be-advertised advertisement from the storage system according to the advertisement matching rule; a merge system is respectively associated with the advertisement matching system and the information obtaining system Connecting the to-be-advertised advertisement and the digital file, having a sorting module, which actively or passively provides the playing order of the to-be-advertised advertisement and the digital file, and a merged module is determined according to the playing sequence The to-be-advertised advertisement and the digital file are combined into a complete movie; a transmission system is connected to the merged system, and receives the complete movie, and is wired or not. Embodiment transmits the video onto a complete medium, or a carrier for playback.
其中，該資訊取得系統係更包含有一檔案存放模組，用以接收並暫存該數位檔案，具體來說，該檔案存放膜模組係得為一雲端、一硬碟或是其他得存放數位資料者。The information acquisition system further includes a file storage module for receiving and temporarily storing the digital file. Specifically, the file storage film module is configured as a cloud, a hard disk or other digital storage. Information.
其中，各該廣告之廣告資訊係包含有至少一廣告內部資訊及至少一廣告外部資訊，而該廣告內部資訊係與該廣告內容相關，該廣告外部資訊係與該廣告提供者所設定之媒合條件。具體來說，該廣告內部資訊係為廣告播放時間、主題、受眾性別、受眾年齡、主角性別、演出主角、產品資訊等；該廣告外部資訊係選自由數位檔案內容資訊、數位檔案受眾資訊、播放廣告之預算、數位檔案播放頻率、數位檔案播放時段、數位檔案評價或回饋條件等。The advertisement information of each advertisement includes at least one advertisement internal information and at least one advertisement external information, and the advertisement internal information is related to the advertisement content, and the advertisement external information is matched with the advertisement provider. condition. Specifically, the internal information of the advertisement is the advertisement play time, the theme, the gender of the audience, the age of the audience, the gender of the protagonist, the protagonist of the show, the product information, etc.; the external information of the advertisement is selected from the digital file content information, the digital file audience information, and the broadcast. The budget of the advertisement, the frequency of digital file playback, the number of file playback periods, digital file evaluation or feedback conditions.
其中，各該數位檔案之數位檔案資訊包含有至少一數位檔案內部資訊及至少一數位檔案外部資訊，而該數位檔案內部資訊係與該數位檔案內容相關，該數位檔案外部資訊係與該數位檔案提供者所設定之媒合條件。具體來說，該數位檔案內部資訊係選自由數位檔案長度、主題、受眾性別、受眾年齡、演出者資訊等；該數位檔案外部資訊係選自由廣告受眾資訊、廣告內容資訊、嵌入廣告之費用、廣告播放頻率、廣告播放時序、廣告適合播放時段、廣告播放長度、廣告評價或回饋條件。The digital file information of each of the digital files includes at least one internal information of the digital file and at least one external information of the digital file, and the internal information of the digital file is related to the content of the digital file, and the external information of the digital file is related to the digital file. The match condition set by the provider. Specifically, the internal information of the digital file is selected from the length of the digital file, the subject, the gender of the audience, the age of the audience, the information of the artist, etc.; the external information of the digital file is selected from the advertising audience information, the advertising content information, the embedded advertising fee, Ad play frequency, ad play timing, ad suitable for play time, ad play length, ad evaluation or feedback conditions.
於本發明之另一實施例中，該線上影音廣告系統係更包含一回饋系統，係連線並接收來自該廣告媒合系統與該傳送系統之資訊，具有一統計模組，以該選定模組之選定結果及/或與受眾間之互動資訊進行演算而得到一統計結果，一評價模組，根據該統計結果對於該些廣告及/或該些數位檔案進行評價，並得將評價結果分別傳送至該儲存系統及/或該資料取得系統。In another embodiment of the present invention, the online video advertising system further includes a feedback system that connects and receives information from the advertising mediation system and the transmission system, and has a statistical module with the selected module. The selected results of the group and/or the interaction information with the audience are calculated to obtain a statistical result, and an evaluation module evaluates the advertisements and/or the digital files according to the statistical results, and the evaluation results are respectively Transfer to the storage system and/or the data acquisition system.
其中，與受眾間之互動資訊係指數位檔案與受眾間之互動資訊或廣告與受眾間之互動資訊。Among them, the interaction information with the audience is the interaction information between the index file and the audience or the interaction between the advertisement and the audience.
更進一步來說，該評價系統更包含一分潤模組，係得以以下列至少一參數演算出一分潤規則，使該選定廣告之廣告提供者或/及該數位檔案提供者能夠依據該分潤規則獲得利益，而該參數係選自由廣告之選定次數、數位檔案之播放次數、統計結果、評價結果及與受眾間之互動次數所組成之群。Furthermore, the evaluation system further includes a distribution module, which is capable of calculating a distribution rule by using at least one of the following parameters, so that the advertisement provider of the selected advertisement or/and the digital file provider can determine the score. The rules are profitable, and the parameters are selected from the group consisting of the number of times the advertisement is selected, the number of times the digital file is played, the statistical results, the evaluation results, and the number of interactions with the audience.
本發明所指之互動資訊係能夠彰顯受眾與其透過傳播媒體接受訊息接受間之交流者，舉例來說，如曝光數、觀看數、留言數、分享數、按讚數、評論數、點擊數等。The interactive information referred to in the present invention can highlight the communication between the audience and the recipient of the message through the media, for example, the number of exposures, the number of views, the number of messages, the number of shares, the number of comments, the number of comments, the number of clicks, etc. .
本發明所指之受眾係指透過傳播媒體接受訊息者，例如廣告之觀眾、影片之觀眾等。The audience referred to in the present invention refers to a person who receives a message through a media, such as an audience of advertisements, a viewer of a movie, and the like.
本發明所指之數位檔案係不限於影片、短片、直播、音樂。The digital files referred to in the present invention are not limited to movies, short films, live broadcasts, and music.
以下，將茲舉本發明之一實施例做更進一步說明如后。Hereinafter, an embodiment of the present invention will be further described as follows.
本發明之一實施例所揭線上影音廣告系統（10），其係至少包含有一儲存系統（20）、一資料取得系統（30）、一廣告媒合系統（40）、一合併系統（50）、一傳送系統（60）及一回饋系統（70），其中：An online video advertising system (10) according to an embodiment of the present invention includes at least one storage system (20), a data acquisition system (30), an advertisement matching system (40), and a merging system (50). a transfer system (60) and a feedback system (70), wherein:
該儲存系統（20）係至少儲存複數廣告及其廣告資訊，其中：The storage system (20) stores at least a plurality of advertisements and advertisement information thereof, wherein:
各該廣告之廣告資訊係包含有複數廣告內部資訊，其係與該廣告內容相關，如廣告長度、主題、受眾性別、受眾年齡、主角性別、演出主角、產品資訊；及複數廣告外部資訊，其係與該廣告提供者所設定之媒合條件，如數位檔案內容資訊、數位檔案受眾資訊、播放廣告之預算、數位檔案播放頻率、數位檔案播放時段、數位檔案評價、回饋條件。The advertisement information of each advertisement includes multiple internal information of the advertisement, which is related to the advertisement content, such as advertisement length, theme, audience gender, audience age, protagonist gender, performance protagonist, product information; and plural advertisement external information, The matching conditions set by the advertisement provider, such as digital file content information, digital file audience information, budget for playing advertisements, digital file playing frequency, digital file playing time, digital file evaluation, and feedback conditions.
該資料取得系統（30）係具有一傳輸模組（31），用以存取至少一數位檔案及其數位檔案資訊，一檔案存放模組（32），用以接收並暫存該數位檔案，其中：The data acquisition system (30) has a transmission module (31) for accessing at least one digital file and its digital file information, and a file storage module (32) for receiving and temporarily storing the digital file. among them:
各該數位檔案之數位檔案資訊包含有至少一數位檔案內部資訊，其係與該數位檔案內容相關，如數位檔案長度、主題、受眾性別、受眾年齡、演出者資訊；及至少一數位檔案外部資訊，其係為該數位檔案提供者所設定之媒合條件，如廣告受眾資訊、廣告內容資訊、嵌入廣告之費用、廣告播放頻率、廣告播放時序、廣告適合播放時段、廣告播放長度、廣告評價、回饋條件等。The digital file information of each digital file contains at least one internal information of the file, which is related to the content of the digital file, such as the length of the digital file, the subject, the gender of the audience, the age of the audience, the information of the artist; and the external information of at least one of the files. , which is the match condition set by the digital file provider, such as advertisement audience information, advertisement content information, embedded advertisement fee, advertisement play frequency, advertisement play timing, advertisement suitable for playing time period, advertisement play length, advertisement evaluation, Feedback conditions, etc.
該廣告媒合系統（40）係與該儲存系統（20）及該資料取得系統（30）連線，具有一媒合模組（41），其係至少以一廣告資訊及至少一數位檔案資訊作為媒合參數，經演算後得到一廣告媒合規則，一選定模組（42），係根據該廣告媒合規則自該儲存系統（20）中選定至少一待播廣告。The advertising mediation system (40) is connected to the storage system (20) and the data acquisition system (30), and has a mediation module (41), which is at least one advertisement information and at least one digital file information. As a match parameter, after the calculation, an advertisement matching rule is obtained, and a selected module (42) selects at least one to-be-advertised advertisement from the storage system (20) according to the advertisement matching rule.
該合併系統（50）係分別與該廣告媒合系統（40）及該資訊取得系統（30）連線而接收該待播廣告及該數位檔案，具有一排序模組（51），其係得主動或被動地得到該待播廣告與該數位檔案之播放順序，一合併模組（52），係依據該播放順序將該待播廣告與該數位檔案組合為一完整影片。The merging system (50) is respectively connected to the advertising mediation system (40) and the information obtaining system (30) to receive the to-be-advertised advertisement and the digital file, and has a sorting module (51), which is obtained by Actively or passively obtaining the playing order of the to-be-advertised advertisement and the digital file, a merge module (52) combines the to-be-advertised advertisement and the digital file into a complete movie according to the playing order.
該傳送系統（60）係與該合併系統（50）連線，接收該完整影片，並得藉由有線或無線方式將該完整影片傳送至一媒體或一載體上進行播放。The transmission system (60) is connected to the merging system (50), receives the complete movie, and can transmit the complete movie to a medium or a carrier for playing by wire or wirelessly.
該回饋系統（70）係接受來自該廣告媒合系統（40）與該傳送系統（60）之資料，具有一統計模組（71），接收來自該選定模組之選定結果及受眾間之互動資訊，並以之作為演算參數而得到一統計結果，一評價模組（72），根據該統計結果對於該些廣告及/或該些數位檔案進行評價，並得將評價結果傳送至該儲存系統（20）及/或該資料取得系統（30），以更新該些廣告之廣告內部資訊及/或該些數位檔案內部資訊，一分潤模組（73），係得以下列至少一參數：廣告之選定次數、數位檔案之播放次數、統計結果、評價結果、與受眾間之互動次數而演算出一分潤規則，使該選定廣告提供者及/或該數位檔案提供者能夠依據該分潤規則自另一方處獲得利益。The feedback system (70) receives information from the advertising mediation system (40) and the delivery system (60), has a statistical module (71), receives selected results from the selected module, and interacts with the audience. The information is used as a calculation parameter to obtain a statistical result, and an evaluation module (72) evaluates the advertisements and/or the digital files according to the statistical results, and transmits the evaluation results to the storage system. (20) and/or the data acquisition system (30) for updating the internal information of the advertisements of the advertisements and/or the internal information of the digital files, and the distribution module (73) is capable of at least one of the following parameters: advertisement The selected number of times, the number of times the digital file is played, the statistical result, the evaluation result, and the number of interactions with the audience, and a calculation rule is calculated to enable the selected advertisement provider and/or the digital file provider to follow the separation rule. Get benefits from the other side.
藉由上述系統之組合，本發明所揭線上影音廣告系統（10）係能夠依據數位檔案提供者對於廣告資訊、廣告內容或播放費用等之數位檔案外部資訊，以及廣告提供者對於數位影片內容、承播預算等廣告外部資訊之配對而產出之廣告媒合規則，而能自該儲存系統（20）中獲得同時滿足數位檔案提供者及廣告提供者需求之待播廣告，非如傳統廣告播放僅是考量到單方面之需求。更進一步地，本發明所揭線上影音廣告系統（10）係藉由該合併系統能夠自動化且客製化地將該待播廣告與該數位檔案依照播放順序合併為一個完整影片，使得廣告傳播能夠更有效率及實益性。By the combination of the above systems, the online video advertising system (10) of the present invention is capable of relying on digital file external information of digital files, such as advertising information, advertising content or broadcasting fees, and advertisement providers for digital video content, The advertising matchmaking rules produced by the matching of the external information of the advertisement, such as the budget, can obtain the to-be-advertised advertisements that satisfy the needs of the digital file providers and the advertisement providers from the storage system (20), unlike the traditional advertisements. Only consider the unilateral needs. Further, the online video advertising system (10) of the present invention is capable of automatically and customizing the merged advertisement and the digital file into a complete movie according to the playing order by the combining system, so that the advertising communication can be More efficient and beneficial.
舉例來說，該數位檔案提供者係得透過該資料取得系統以有線或是無線之方式傳輸該數位檔案及其資訊，該廣告媒合系統會自該資料取得系統獲得該數位檔案資訊，並且同時自該儲存系統中獲得該些廣告資訊，藉由該媒合模組之演算後而能得到一廣告媒合規則，此時，該選定模組會依據該廣告媒合規則自該儲存系統中選定符合該廣告媒合規則之廣告作為待播廣告；當選定該待播廣告後，該合併系統會接收該待播廣告與該數位檔案，並依據該排序模組所提供之播放順序組合該待播廣告與該數位檔案成為一完整影片，其中，該播放順序係得為該數位檔案提供者主動提供或是由該排序模組自動產出者，例如：當該數位檔案提供者希望該待播廣告能夠於該數位檔案播放前被播放時，該待播廣告之播放順序係早於該數位檔案，意即該待播廣告係為前貼廣告，反之，當該數位檔案提供者希望該待播廣告能夠於該數位檔案播放後被播放時，該待播廣告之播放順序係晚於該數位檔案，意即該待播廣告係為後貼廣告。而該完整影片會透過該傳送系統藉由上傳、下載、分享連結等方式於一媒體或一載體上進行播放。For example, the digital file provider can transmit the digital file and its information through the data acquisition system by wire or wirelessly, and the advertisement matching system obtains the digital file information from the data acquisition system, and at the same time Obtaining the advertisement information from the storage system, and obtaining an advertisement matching rule by calculating the mediation module, at this time, the selected module is selected from the storage system according to the advertisement matching rule. The advertisement that meets the rule of the advertisement match is used as an advertisement to be broadcasted; when the advertisement to be broadcast is selected, the merge system receives the advertisement to be broadcast and the digital file, and combines the to-be-played according to the play order provided by the sorting module. The advertisement and the digital file become a complete movie, wherein the playing sequence is provided by the digital file provider or automatically generated by the sorting module, for example, when the digital file provider wants the to-be-advertised advertisement When the digital file is played before being played, the playing order of the to-be-advertised advertisement is earlier than the digital file, that is, the to-be-advertised advertisement is a pre-post advertisement. Of, when the digital file provider wishes that after the advertisement can be played on the digital file player to be broadcast when the to-be broadcast play order based Night advertising to the digital file, which means that to be broadcast paste ad lines after. The complete video will be played on a medium or a carrier by uploading, downloading, sharing, and the like through the transmission system.
更進一步來說，本發明所揭線上影音廣告系統係透過該回饋模組中之該統計模組及該評價模組來計算分析出廣告/數位檔案熱度、廣告/數位檔案受到注目之程度，並將該些結果回饋至該儲存模組及該料取得系統，以更新廣告資訊及該數位檔案資訊，作為該數位檔案提供者及廣告提供者進行媒合之參數；並且，根據廣告/數位影片被選定之次數、廣告/數位影片與受眾間之互動次數、廣告/數位影片之評價結果、廣告/數位影片之宣傳效果等數據，得使該分潤模組演算出一分潤規則，而該廣告提供者係能透過該分潤規則減少播放廣告之成本，例如當該廣告與受眾間之互動次數高時，播放該廣告所需之金額得下降，或是該影片提供者須回饋一定金額予該廣告提供者；或是該數位檔案提供者係能透過該分潤規則提高承播廣告之費用，例如當該數位檔案與受眾間之互動次數高時，該廣告提供者係須付出較高費用始能於該數位檔案中播放。Further, the online video advertising system disclosed in the present invention calculates and analyzes the popularity of the advertisement/digital file and the advertisement/digital file through the statistical module and the evaluation module in the feedback module, and Returning the results to the storage module and the material acquisition system to update the advertisement information and the digital file information as parameters of the digital file provider and the advertisement provider; and, according to the advertisement/digital video The number of selected times, the number of interactions between the advertisement/digital video and the audience, the evaluation result of the advertisement/digital video, the promotion effect of the advertisement/digital video, etc., so that the distribution module can calculate a distribution rule, and the advertisement The provider can reduce the cost of playing the advertisement through the sharing rule, for example, when the number of interactions between the advertisement and the audience is high, the amount required to play the advertisement is decreased, or the video provider must return a certain amount to the The advertisement provider; or the digital file provider can increase the cost of the advertisement through the distribution rule, for example, when the digital file is between the audience and the audience High interactions, the ad provider system have to pay a higher fee before they can in the digital file playback.
（10）‧‧‧線上影音廣告系統(10) ‧‧‧Online audio and video advertising system
（20）‧‧‧儲存系統(20)‧‧‧Storage system
（30）‧‧‧資料取得系統(30) ‧‧‧Data Acquisition System
（31）‧‧‧傳輸模組(31)‧‧‧Transmission module
（32）‧‧‧檔案存放模組(32)‧‧‧File storage module
（40）‧‧‧廣告媒合系統(40) ‧‧‧Advertising Matching System
（41）‧‧‧媒合模組(41)‧‧‧Media Module
（42）‧‧‧選定模組(42)‧‧‧Selected modules
（50）‧‧‧合併系統(50) ‧ ‧ merging system
（51）‧‧‧排序模組(51)‧‧‧Sorting modules
（52）‧‧‧合併模組(52) ‧‧‧ merged modules
（60）‧‧‧傳送系統(60)‧‧‧Transportation system
（70）‧‧‧回饋系統(70)‧‧‧Feedback system
（71）‧‧‧統計模組(71)‧‧‧Statistical Module
（72）‧‧‧評價模組(72)‧‧‧Evaluation module
（73）‧‧‧分潤模組 (73)‧‧‧Running module
第一圖係為本發明之一實施例之示意圖。The first figure is a schematic diagram of an embodiment of the invention.
Claims (10)
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