TW201828113A - Method and device for displaying titles capable of ensuring that titles displayed to users are brief and satisfy the personalized requirements of the users - Google Patents

Abstract

The embodiment of the present invention discloses a method and device for displaying titles. The method includes the following steps: on the basis of at least one item of attribute information of multiple users, dividing the users into different user groups; on the basis of user history logs of the different user groups, determining preferred keywords for each user group; receiving an access request of a current user to a current service object, and determining the user group corresponding to the current user on the basis of the attribute information of the current user; performing word tokenization on the original title of the current service object, and determining the tokens that match the preferred keywords of the user group corresponding to the current user; generating a new title for the service object on the basis of the matched tokens; and returning the new title to the client end for display. The method and device for displaying titles provided by the embodiment of the present invention can ensure that the titles displayed to users are brief and satisfy the personalized requirements of the users.

Description

 Title display method and device  

The present invention relates to the field of Internet information display technology, and in particular, to a title display method and apparatus.

In the display of common web content, each web content includes a header portion. The user can quickly learn important information about the web content through the title.

In the e-commerce system, the existing title display method generally includes: the product provider can fill in the product title according to the product information and display the filled title to the user, and at the same time, when the product provider fills in the title, the product title can also be filled in at the same time. Corresponding short title. When the user retrieves the product using the mobile terminal, a short title can be provided to the user.

In order for a product provider to be retrieved as much as possible by the user, the product usually fills in a long title for its product and often adds the current hot vocabulary to the title of its product. A long title display may occupy a large amount of space on the user terminal screen, which is inconvenient for the user to read, and it is difficult for the user to quickly find his or her attention in the long title. On the other hand, the existing title providing method can not meet the individual needs of users.

It is an object of embodiments of the present invention to provide a method and apparatus for displaying a title to ensure that the title displayed to the user is short and meets the personalized needs of the user.

In order to solve the above technical problem, an embodiment of the present invention provides a method and apparatus for displaying a title, which is implemented by: a method for displaying a title, comprising: dividing the user into different user groups according to at least one attribute information of multiple users. According to the historical history log of the user groups of different user groups, the keyword of each user group is determined; the current user's access request to the current business object is received, and the user group corresponding to the current user is determined according to the attribute information of the current user; The original title is segmented, and the word segmentation of the user group preference keyword corresponding to the current user in the word segment is determined; a new title of the business object is generated according to the matched word segment; and the new title is returned to the user client Show.

A title display device, comprising: a user group classification unit, a preference keyword unit, a current user unit, a word segment matching unit, a new title unit, and a display unit; wherein the user group classification unit is configured to use at least one of the plurality of users Item attribute information, the user is divided into different user groups; the preference keyword unit is configured to determine keywords that are preferred by each user group according to user history behavior logs of different user groups; Receiving an access request of the current user to the current business object, and determining a user group corresponding to the current user according to the attribute information of the current user; the word segment matching unit is configured to perform segmentation on the original title of the current business object, and determine the a participle of the keyword matching in the segmentation of the user group corresponding to the current user; the new title unit is configured to generate a new title of the business object according to the matched segmentation in the segmentation matching unit; Returning the new title in the new title unit to the user client exhibition Show.

According to the technical solution provided by the embodiment of the present invention, the title display method and apparatus disclosed in the embodiment of the present invention divides a user according to user attribute information, and predetermines a user group corresponding to each user and a key of each user group preference. a word, when receiving a request for the user to access the current business object, segmenting the original title of the business object, determining a word segment in the original title that matches the keyword preferred by the group of the user, and then generating the word segment according to the matched word segmentation The new title is displayed to the user, and the title display can be guaranteed to be displayed to the user. At the same time, the title display method and apparatus disclosed by the embodiment of the present invention can display the title according to the user group in which the user is located according to the user group. The title presented to the user can meet the individual needs of the user.

201‧‧‧User group classification unit

202‧‧‧ preferred keyword unit

203‧‧‧ current subscriber unit

204‧‧‧ segmentation matching unit

205‧‧‧New title unit

206‧‧‧Display unit

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below. Obviously, the drawings in the following description are only Some of the embodiments described in the invention can be obtained by those skilled in the art from the drawings without departing from the drawings.

1 is a flow chart of an embodiment of a title display method of the present invention; and FIG. 2 is a block diagram of an embodiment of a title display device of the present invention.

Embodiments of the present invention provide a method and apparatus for displaying a title.

In order to make those skilled in the art better understand the technical solutions in the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present invention. The embodiments are only a part of the embodiments of the invention, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without departing from the inventive scope should fall within the scope of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a flow chart showing an embodiment of a title display method of the present invention. As shown in FIG. 1 , the title display method may include: S101: divide the user into different user groups according to at least one attribute information of multiple users.

A plurality of users may be classified according to the attribute information of the user, and a user group corresponding to different attribute information may be obtained.

The user attribute information may include at least one of the following: territory, gender, body type, economic ability, activity, preference, and the like.

For example, when the attribute information is the user's geographic information, the user can be divided into a “Northern” user group and a “Southern” user group from the geographic dimension. When the attribute information is the user's body type information, the user may be divided into a “puffy” user group or a “slim” user group from the body size dimension.

User groups can be divided in different ways from different dimensions. A user can have attribute information for multiple different dimensions, so one user can correspond to one or more user groups of different dimensions. For example, the attribute information of a user in the geographical dimension is “Southern”, and the user can be classified into the “Southern” user group; at the same time, the attribute information of the user in the body dimension is “slim”, and the user can also be classified as “skinny”. "Client.

S102: Determine keywords that are preferred by each user group according to user history behavior logs of different user groups.

The keyword of the user group preference may correspond to the user group, and the keyword preferred by the user group may be a query word commonly used when the user group searches for a product.

The user history behavior log may include: a user search log. The user search time and the query word can be recorded in the user search log.

According to the user search log, keywords that are preferred by each user group can be determined. Specifically, the total number of searches in all user search logs in each user group and the number of searches corresponding to each query word may be counted. The ratio of the number of searches of each query word to the total number of search times may be calculated; if the ratio is greater than a preset value, the query word may be determined as a keyword preferred by the user group.

In another embodiment, the total number of searches in all user search logs in the user group in the preset time period and the number of searches corresponding to each query word may also be counted. And calculating a ratio of the number of searches of each query word in the predetermined period of time to the total number of search times; if the ratio is greater than a preset value, the query term may be determined as a preference of the user group. Key words.

For example, according to the attribute information of the body dimension, the user can be divided into a “puffy” user group and a “slim” user group. The keyword that is preferred by the “preferential” user group may be determined according to the historical history log of the user of the “fat” user group. Specifically, the total number of searches in all user search logs of the "preferential" user group in the last 30 days can be counted, for example, denoted by N. It is also possible to count the number of searches corresponding to each query word in all the user search logs of the "preferential" user group in the past 30 days, for example, by using M1, M2, M3, and the like. Calculating a ratio of the number of searches of each query word to the total number of searches, that is, M1/N, M2/N, M3/N, and the like. For example, M1 represents the number of searches for the query word "loose", M2 represents the number of searches for the query word "large code", and M3 represents the number of searches for the query word "low price". Assuming that the values of M1/N and M2/N are greater than the preset value, and the value of M3/N is less than the preset value, it can be determined that “loose” and “large code” are keywords that are preferred by the “fat” user group.

S103: Receive an access request of the current user to the current service object, and determine a user group corresponding to the current user according to the attribute information of the current user.

The current user's access request to the current business object may include: a request to display a title of the current business object on the current user's display screen. The current business object may be a product in the field of electronic commerce.

After receiving the access request of the current user to the current service object, the user group corresponding to the current user may be determined according to the attribute information of the current user. Specifically, reference may be made to the description in step S101. For example, if the attribute information of the current user in the geographic dimension is “South”, the current corresponding user group may be determined to be a “Southern” user group.

S104: Perform a word segmentation on the original title of the current business object, and determine a word segmentation matching keyword of the user group corresponding to the current user in the participle.

The original title of the current business object can be segmented to obtain multiple word segments. For example, the current business object is a jacket, and the original title of the business object may be “the Korean version of the long-shouldered long spring and autumn women's windbreaker jacket loose tide”, by dividing the original title into words, the following plurality of participles can be obtained: "Korean version", "big shoulder", "medium length", "long section", "spring and autumn", "autumn", "women", "windbreaker", "coat", "loose", "tidal".

The participle of the keyword matching of the user group corresponding to the current user in the participle may include: the same participle of the keyword preferred by the user group corresponding to the current user.

Assume that the current user is a corresponding user group, which may include: a "female" group, a "young" group, and a "fat" group. Among them, the keywords of the "female" group preference may include: "women's style"; the keywords of the "young" group preference may include: "tidal"; the keywords of the "puffy" group preference may include: "wide loose". Then, among the plurality of word segments, the word segmentation matching the keyword preference of the user group corresponding to the current user may include: “women's style”, “looseness”, and “tidal”.

S105: Generate a new title of the business object according to the matched word segmentation.

A new title of the business object may be generated according to the matched word segmentation. Specifically, the matched word segment may be combined with the preset reduced title of the business object to generate a new title of the business object.

Further, combining the matched word segment with the preset reduced title of the business object to generate a new title of the business object, and combining the word segment and the preset reduced title by direct combination , get a new title for the business object. The order of the direct combination may be arbitrary or may be preset.

Further, combining the matched word segment with the preset reduced title of the business object to generate a new title of the business object, and deleting the repeated word segmentation in the combined formed title after using the direct combination manner, The title obtained after deleting the repeated word segmentation is taken as the new title of the business object.

For example, the original title of the above is "the Korean version of the long-shouldered long spring and autumn women's windbreaker jacket loose tide" business object, assuming its pre-defined streamlined title is "women's windbreaker", the matching participle is "women", " Loosely and "tidal", then the matching participle is directly combined with the preset reduced title of the business object, and the new title of the business object can be obtained as "female loose tide women's windbreaker". If the duplicated participle in the title of the combination is further deleted, then the new title of the business object can be obtained as "loose tide women's trench coat".

In another embodiment, the step of generating a new title of the business object according to the matched word segment, after combining the matched word segment with the preset reduced title of the business object to generate a title, may also The method includes: determining, according to attribute information of the business object, a feature word corresponding to the business object, and generating a new title based on the title generated according to the word segmentation and the feature word.

Determining, according to the attribute information of the business object, the feature word corresponding to the business object may include: determining a feature word corresponding to the business object according to the provider information of the business object, and/or, according to the feedback information of the business object Determining the feature words corresponding to the business object.

The provider information of the business object may include at least one of the following: a business object provider identifier, a proportion of the business object provider in the industry, an attribute information of the search user corresponding to the business object, and a business object brand information. .

The feature words corresponding to the business object may be determined according to the provider information of the business object. For example, the feature words may include: “Top 100 Industries”, “Hundred Years History”, “Female Preferred”, and the brand name of the business object.

The feature word corresponding to the business object may be determined according to the feedback information of the business object, and the feedback information may be an evaluation of the business object by the user, for example, the feature words may include “praise”, “high cost performance”, and the like.

Generating a new title based on the title generated according to the word segmentation and the feature word may include: adding the feature word to the title generated according to the word segmentation.

S106: Return the new title to the user client display.

The new title returned to the user client may be generated by combining the matched word segment with the preset reduced title of the business object.

In another embodiment, the new title returned to the user client may also be a new title to which the feature word is added in the title generated according to the word segmentation.

The title display method disclosed in the foregoing embodiment divides the user according to the user attribute information, and predetermines a user group corresponding to each user and a keyword preferred by each user group. When receiving a request for the user to access the current business object, Segmenting the original title of the business object, determining the word segmentation in the original title that matches the keyword preferred by the group in which the user is located, and then generating a new title according to the matched word segmentation and the preset reduced title to the user, which can be guaranteed to be displayed The title of the user is simplified. At the same time, the title display method disclosed in the embodiment of the present invention can be displayed according to the user group in which the user is located, and the title displayed to the user can meet the personalized requirement of the user.

2 is a block diagram of an embodiment of a title display device according to the present invention. As shown in FIG. 2, the title display device may include: a user group classification unit 201, a preference keyword unit 202, a current user unit 203, and a word segment matching unit. 204, a new title unit 205 and a display unit 206; wherein

The user group classification unit 201 may be configured to divide the user into different user groups according to at least one attribute information of multiple users.

The preference keyword unit 202 may be configured to determine keywords that are preferred by each user group according to user history behavior logs of different user groups.

The current user unit 203 may be configured to receive an access request of the current user to the current service object, and determine a user group corresponding to the current user according to the attribute information of the current user.

The word segment matching unit 204 may be configured to perform word segmentation on the original title of the current business object, and determine a word segmentation matching word segment that is preferred by the user group corresponding to the current user in the word segmentation.

The new title unit 205 can be configured to generate a new title of the business object according to the matched participle in the participle matching unit 204.

In another embodiment, the new title unit 205 is further configured to determine, according to attribute information of the business object, a feature word corresponding to the business object, based on the title generated by the word segmentation and the feature word. New title.

The display unit 206 can be configured to return a new title in the new title unit 205 to the user client for display.

The title display device disclosed in the above embodiment corresponds to the embodiment of the title display method of the present invention, and the embodiment of the title display method of the present invention can be implemented and the technical effect of the method embodiment can be achieved.

In the 1990s, improvements to a technology could clearly distinguish between hardware improvements (eg, improvements to circuit structures such as diodes, transistors, switches, etc.) or software improvements (for method flow). Improve). However, as technology advances, many of today's method flow improvements can be seen as direct improvements in hardware circuit architecture. Designers almost always get the corresponding hardware structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that the improvement of a method flow cannot be implemented by a hardware entity module. For example, a Programmable Logic Device (PLD) (such as a Field Programmable Gate Array (FPGA)) is an integrated circuit whose logic function is determined by the user programming the device. The designer is self-programming to "integrate" a digital system onto a single PLD without requiring the wafer manufacturer to design and fabricate a dedicated integrated circuit die 2 . Moreover, nowadays, instead of manually making integrated circuit chips, this programming is mostly implemented by using a "logic compiler" software, which is similar to the software compiler used in programming development, but to be compiled. The original source code was also written in a specific programming language. This is called the Hardware Description Language (HDL). HDL is not the only one, but there are many kinds, such as ABEL (Advanced Boolean Expression). Language), AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (Ruby Hardware Description Language), etc. VHDL (Very-High-Speed Integrated Circuit Hardware Description Language) and Verilog 2 are commonly used. It should also be apparent to those skilled in the art that the hardware process for implementing the logic method flow can be easily obtained by simply programming the process flow in a few hardware description languages and programming it into the integrated circuit.

The controller can be implemented in any suitable manner, for example, the controller can take the form of, for example, a microprocessor or processor and computer readable storage of computer readable program code (e.g., software or firmware) executable by the (micro)processor. In the form of media, logic gates, switches, Application Specific Integrated Circuits (ASICs), programmable logic controllers, and embedded microcontrollers, examples of controllers include, but are not limited to, the following microcontrollers: ARC 625D, Atmel The AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, memory controllers can also be implemented as part of the memory's control logic.

It will also be apparent to those skilled in the art that, in addition to implementing the controller in purely computer readable program code, it is entirely possible to logically program the method steps to cause the controller to be a logic gate, a switch, a dedicated integrated circuit, a programmable logic controller, and Embedded in the form of a microcontroller or the like to achieve the same function. Thus such a controller can be considered a hardware component, and the means for implementing various functions included therein can also be considered as a structure within the hardware component. Or even a device for implementing various functions can be considered as either a software module implementing the method or a structure within the hardware component.

The system, device, module or unit set forth in the above embodiments may be implemented by a computer chip or an entity, or by a product having a certain function.

For the convenience of description, the above devices are described separately by function into various units. Of course, the functions of the various units may be implemented in the same or multiple software and/or hardware in the practice of the invention.

As can be seen from the description of the above embodiments, those skilled in the art can clearly understand that the present invention can be implemented by means of a software plus a necessary universal hardware platform. Based on this understanding, the technical solution of the present invention, which is essential or contributes to the prior art, may be embodied in the form of a software product. In a typical configuration, the computing device includes one or more processors (CPUs). , input / output interface, network interface and memory. The computer software product may include instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present invention or in some portions of the embodiments. The computer software product may be stored in a memory, which may include non-permanent memory, random access memory (RAM) and/or non-volatile memory in a computer readable medium, such as a read only memory. Body (ROM) or flash memory (flash RAM). Memory is an example of a computer readable medium. Computer readable media including both permanent and non-permanent, removable and non-removable media can be stored by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other materials. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), and other types of random access memory (RAM). Read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, CD-ROM only, digital versatile disc (DVD) or other optical storage, magnetic tape cartridge, magnetic tape storage or other magnetic storage device or any other non-transportable media that can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media, such as modulated data signals and carrier waves.

The various embodiments in the specification are described in a progressive manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment.

The invention is applicable to a wide variety of general purpose or special purpose computer system environments or configurations. For example: personal computers, server computers, handheld or portable devices, tablet devices, multiprocessor systems, microprocessor-based systems, set-top boxes, programmable consumer electronics devices, network PCs, small computers, mainframe computers, A distributed computing environment, including any of the above systems or devices.

The invention may be described in the general context of computer-executable instructions executed by a computer, such as a program module. Generally, program modules include routines, programs, objects, components, data structures, and the like that perform particular tasks or implement particular abstract data types. The invention may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are connected through a communication network. In a distributed computing environment, program modules can be located in local and remote computer storage media, including storage devices.

While the invention has been described by the embodiments of the present invention, it will be understood that .

Claims (16)

 A method for displaying a title includes: dividing the user into different user groups according to at least one attribute information of a plurality of users; determining keywords preferred by each user group according to user historical behavior logs of different user groups; receiving current The user's access request to the current business object determines the user group corresponding to the current user according to the attribute information of the current user; performs segmentation on the original title of the current business object, and determines keywords of the user group preference corresponding to the current user in the word segmentation Matching word segmentation; generating a new title of the business object based on the matched word segmentation; returning the new title to the user client presentation.    The title display method according to claim 1, wherein the user attribute information includes at least one of the following: territory, gender, body type, economic ability, activity, and preference.    The title display method according to claim 1, wherein one user corresponds to one or more user groups.    The title display method of claim 1, wherein the user history behavior log includes: a user search log; and the user search log records a user search time and a query word.    The title display method of claim 4, wherein the determining a keyword of each user group according to a user history behavior log of a different user group, including: counting all user search logs in each user group. Searching the total number of times and the number of searches corresponding to each query word; calculating a ratio of the number of searches for each query word to the total number of search times; if the ratio is greater than a preset value, determining the query term as the user group Preferred keywords.    The title display method of claim 4, wherein the determining a keyword of each user group according to a history history log of a user group includes: counting all users in the user group in a preset time period. Searching the total number of searches in the log and the number of searches corresponding to each query word; calculating a ratio of the number of searches for each query word in the predetermined time period of the statistics to the total number of searches; if the ratio is greater than The preset value is determined as the keyword of the user group preference.    The title display method of claim 1, wherein the word segmentation of the user group corresponding to the current user in the word segment matches the word segmentation, including: the same keyword as the user group corresponding to the current user. Participle.    The title display method of claim 1, wherein the generating a new title of the business object according to the matched word segment comprises: combining the matched word segment with a preset reduced title of the business object Generate a new title for the business object.    The title display method of claim 8, wherein the combining the matched word segment with the preset reduced title of the business object to generate a new title of the business object is directly combined The word segment is combined with the preset reduced title to obtain a new title of the business object; the order of the direct combination is arbitrary or preset.    The title display method of claim 8, wherein the combining the matched word segment with the preset reduced title of the business object to generate a new title of the business object, in a direct combination manner After that, the method further includes: deleting the repeated participle in the title formed by the combination, and deleting the title obtained after the repeated participle is used as the new title of the business object.    The title display method of claim 8, wherein the generating the new title of the business object according to the matched word segment further comprises: determining, according to the attribute information of the business object, the corresponding to the business object The feature word generates a new title based on the title generated according to the word segmentation and the feature word.    The title display method according to claim 11, wherein the generating a new title based on the title generated according to the word segmentation and the feature word comprises: adding, in the title generated according to the word segmentation, Feature words.    The title display method of claim 11, wherein the determining the feature word corresponding to the business object according to the attribute information of the business object comprises: determining the service according to the provider information of the business object The feature word corresponding to the object, and/or determining the feature word corresponding to the business object according to the feedback information of the business object.    The title display method according to claim 13, wherein the provider information of the business object includes at least one of the following: a business object provider identifier, and a proportion of a business object provider in an industry. The attribute information of the search user corresponding to the business object and the brand information of the business object.    A title display device, comprising: a user group classification unit, a preference keyword unit, a current user unit, a word segment matching unit, a new title unit, and a display unit; wherein the user group classification unit is configured to use at least one of the plurality of users Item attribute information, the user is divided into different user groups; the preference keyword unit is configured to determine keywords that are preferred by each user group according to user history behavior logs of different user groups; Receiving an access request of the current user to the current business object, and determining a user group corresponding to the current user according to the attribute information of the current user; the word segment matching unit is configured to perform segmentation on the original title of the current business object, and determine the a participle of the keyword matching in the segmentation of the user group corresponding to the current user; the new title unit is configured to generate a new title of the business object according to the matched segmentation in the segmentation matching unit; Returning the new title in the new title unit to the user client exhibition .    The title display device of claim 15, wherein the new title unit is further configured to determine a feature word corresponding to the business object according to attribute information of the business object, based on the word segmentation The title and the feature word generate a new title.