TW201814609A - Information pushing - Google Patents

Abstract

An information pushing method reduces the interference to the user and improves the utilization rate of information resources during the process of the information pushing. For example, the server sends the triggering condition in the form of triggering condition information, and the identification information corresponding to the information to be pushed to the client terminal. The client terminal determines whether to push the information to be pushed to the user based on the terminal information on its own and sends the identification information to the server. Then the server sends the information to be pushed to the client terminal according to the identification information so that the client terminal may push the information to be pushed to the user. Alternatively, the server determines whether to push the information to be pushed to the user according to the terminal information, and sends the information to be pushed to the client terminal so that the client terminal pushes the terminal information to the user.

Description

   Method and system for pushing information, client and server   

This solution relates to the field of information processing technology, and in particular, to a method and system for pushing information, and a client and server.

With the advent of the era of big data, more and more data are flooding users' daily lives. How to find the information you need quickly and easily becomes a difficult task. Message push, as an information filtering recommendation mechanism, has gradually become an unavailable system function of mobile terminals, which can reduce the burden of users in filtering information to a certain extent.

The existing message pushing technology usually pushes the prepared message directly to the user, and the mobile terminal can directly display the message to the user after receiving the message. If the user is interested in the received message, it will open and browse the corresponding information; otherwise, clear or ignore the message.

If the user is often sent messages that the user is not interested in, or messages are sent to the user at inappropriate times, it will cause greater harassment to the user and also waste message resources.

In view of this, embodiments of the present solution provide a method and system for pushing information, and a client and a server, which can reduce the interference to users in the process of pushing messages to a certain extent and improve the utilization of message resources.

In a first aspect, an embodiment of this solution provides a method for pushing information, including: a server sending at least one trigger condition information and identification information corresponding to the trigger condition information to a client; a terminal that the client will collect The information matches the received trigger condition information; when the collected terminal information matches one of the received trigger condition information, the client sends identification information corresponding to the matched trigger condition information to the server; The server sends to the client the information to be pushed corresponding to the identification information; the client pushes the received information to be pushed to the user in a specified manner.

The server obtains information to be pushed corresponding to the identification information. In a second aspect, an embodiment of this solution also provides a method for pushing information, which is applied to a user terminal and includes: collecting terminal information; and collecting the collected terminal information. Match the trigger condition information; when the collected terminal information matches one of the trigger condition information, send identification information corresponding to the matched trigger condition information to the server, so that the server responds to the reception The obtained identification information is sent to the client side to be pushed corresponding to the identification information; and the received information to be pushed is pushed to the user in a specified manner.

The aspect described above and any possible implementation manner further provide an implementation manner, each of the trigger condition information is used to represent a trigger condition for message push corresponding to different types of terminal information; Matching the obtained terminal information with the trigger condition information includes: matching the collected terminal information with the trigger condition corresponding to each trigger condition information; when the collected terminal information is one of the trigger condition information in the local storage area When the trigger conditions corresponding to the trigger condition information match, make sure that the collected terminal information matches the trigger condition information; when the collected terminal information matches any one of the trigger condition information in the trigger condition information of the local storage area, When the conditions do not match, make sure that the collected terminal information does not match the trigger condition information in the local storage area.

The aspect described above and any possible implementation manner further provide an implementation manner, and the pushing the received information to be pushed to a user in a specified manner includes when the information to be pushed is actual pushed content , Directly pushing the received information to be pushed to the user; when the information to be pushed is a message module, generating actual push content based on the received information to be pushed and the terminal information, and The actual push content generated is pushed to the consumer.

The aspect described above and any possible implementation manner further provide an implementation manner, and before the pushing the received information to be pushed to a user in a specified manner, the method further includes: sending the information to the server. The terminal information, so that the server determines the actual push content corresponding to the identification information according to the received terminal information and the received identification information, and uses the actual push content as the information to be pushed to the user端 送。 End sending.

The above aspect and any possible implementation manner further provide an implementation manner, before the matching the terminal information collected with the received trigger condition information, further comprising: receiving at least one trigger sent by a server Condition information and identification information corresponding to the trigger condition information; judging whether the machine stores trigger condition information corresponding to the received identification information; when the machine does not store trigger condition information corresponding to the received identification information, The received trigger condition information and corresponding identification information are stored.

When the trigger condition information corresponding to the received identification information is stored in the local storage area, the trigger condition information of the local storage area corresponding to the received identification information is updated according to the trigger condition information corresponding to the received identification information.

According to a third aspect, an embodiment of the present solution further provides a method for pushing information, which is applied to a server. The method includes: sending at least one trigger condition information and identification information corresponding to the trigger condition information to a client, so that When the client terminal determines that the collected terminal information matches one of the trigger condition information, it sends identification information corresponding to the matched trigger condition information to the server; receives the identification information sent by the client terminal; The information to be pushed corresponding to the identification information; sending the information to be pushed corresponding to the identification information to the client, so that after receiving the information to be pushed, the client will receive the information to be pushed Information is pushed to users in a specified way.

The aspect described above and any possible implementation manner further provide an implementation manner, and the acquiring the information to be pushed corresponding to the identification information includes: searching for the actual pushed content corresponding to the identification information in a designated storage location or Message module; determining the actual pushed content or message module as the information to be pushed corresponding to the identification information.

The aspect described above and any possible implementation manner further provide an implementation manner. The acquiring the information to be pushed corresponding to the identification information includes: searching a designated storage location for a message module corresponding to the identification information; Collect terminal information, and generate actual push content according to the collected terminal information and the message module, as the to-be-pressed information corresponding to the identification information.

The aspect described above and any possible implementation manner further provide an implementation manner, before the sending at least one trigger condition information and identification information corresponding to the trigger condition information to the client, further including: receiving Correspondence between preset trigger condition information and identification information.

The aspect described above and any possible implementation manner further provide an implementation manner, before the sending at least one trigger condition information and identification information corresponding to the trigger condition information to the client, further including: collecting Historical behavior data and preference data of the user; based on the historical behavior data and preference data, establishing a new correspondence between trigger condition information and identification information, or updating the existing correspondence between trigger condition information and identification information .

According to a fourth aspect, an embodiment of the present invention further provides a method for pushing information, including: a user terminal collecting terminal information, and sending the collected terminal information to the server; the server receiving the terminal The information matches the trigger condition information; when the received terminal information matches one of the trigger condition information, the server obtains the information to be pushed corresponding to the trigger condition information; the server sends the The client sends the information to be pushed; the client pushes the received information to be pushed to the user in a specified manner.

In a fifth aspect, an embodiment of this solution also provides a method for pushing information, which is applied to a user terminal and includes: collecting terminal information; and sending the collected terminal information to the server, so that the server is determining to receive When the obtained terminal information matches one of the trigger condition information, obtain the information to be pushed corresponding to the trigger condition information, and send the information to be pushed to the client; the received information to be pushed will be received Push it to users as specified.

The aspect described above and any possible implementation manner further provide an implementation manner, and the pushing the received information to be pushed to a user in a specified manner includes when the information to be pushed is actual pushed content , Directly pushing the received information to be pushed to the user; when the information to be pushed is a message module, generating actual push content based on the received information to be pushed and the terminal information, and The actual push content generated is pushed to the consumer.

According to a sixth aspect, an embodiment of the present solution further provides a method for pushing information, which is applied to a server and includes: receiving terminal information sent by a client; matching the received terminal information with trigger condition information; when received When the terminal information matches one of the trigger condition information, obtain the information to be pushed corresponding to the trigger condition information; and send the information to be pushed to the client so that the client will receive The information to be pushed is pushed to users in a specified way.

The aspect described above and any possible implementation manner further provide an implementation manner, each of the trigger condition information is used to indicate a trigger condition for message push corresponding to a different type of terminal information; the will receive Matching the received terminal information with the trigger condition information includes: matching the received terminal information with the trigger condition corresponding to each trigger condition information; when the received terminal information is one of the trigger condition information in the local storage area When the trigger condition corresponding to the trigger condition information matches, it is determined that the received terminal information matches the trigger condition information; when the received terminal information matches any trigger condition information in the trigger condition information of the local storage area, the trigger corresponding to the trigger condition information When none of the conditions match, make sure that the received terminal information does not match the trigger condition information in the local storage area.

The aspect described above and any possible implementation manner further provide an implementation manner. The acquiring the information to be pushed corresponding to the trigger condition information includes: searching for an actual push corresponding to the trigger condition information in a designated storage location. Content or message module; determining the actual pushed content or message module as the information to be pushed corresponding to the trigger condition information.

The aspect described above and any possible implementation manner further provide an implementation manner. The acquiring the information to be pushed corresponding to the trigger condition information includes: searching a designated storage location for a message module corresponding to the trigger condition information. Generating actual push content according to the received terminal information and the message module, as the information to be pushed corresponding to the trigger condition information.

The aspect described above and any possible implementation manner further provide an implementation manner, before the server matches the received terminal information with trigger condition information, further comprising: receiving preset trigger condition information Correspondence to the information to be pushed.

The aspect described above and any possible implementation manner further provide an implementation manner, before the server matches the received terminal information with trigger condition information, further comprising: collecting historical behavior data of a user And preference data; based on the historical behavior data and preference data, establishing a new correspondence between trigger condition information and information to be pushed, or updating an existing correspondence between trigger condition information and information to be pushed.

In a seventh aspect, an embodiment of the present solution further provides a method for pushing information, including: the server sends at least one trigger condition information and information to be pushed corresponding to the trigger condition information to the client; the client will collect The terminal information matches the received trigger condition information; when the collected terminal information matches one of the received trigger condition information, the client obtains the information to be pushed corresponding to the matched trigger condition information ; The user terminal pushes the obtained information to be pushed to the user in a specified manner.

In an eighth aspect, an embodiment of the present solution further provides a method for pushing information, which is applied to a user terminal and includes: collecting terminal information; matching the collected terminal information with trigger condition information; when the collected terminal information is in accordance with the information When one of the trigger condition information matches, information to be pushed corresponding to the matched trigger condition information is obtained; and the obtained information to be pushed is pushed to the user in a specified manner.

The aspect described above and any possible implementation manner further provide an implementation manner, each of the trigger condition information is used to represent a trigger condition for message push corresponding to different types of terminal information; Matching the obtained terminal information with the trigger condition information includes: matching the collected terminal information with the trigger condition corresponding to each trigger condition information; when the collected terminal information is one of the trigger condition information in the local storage area When the trigger conditions corresponding to the trigger condition information match, make sure that the collected terminal information matches the trigger condition information; when the collected terminal information matches any one of the trigger condition information in the trigger condition information of the local storage area, When the conditions do not match, make sure that the collected terminal information does not match the trigger condition information in the local storage area.

The aspect described above and any possible implementation manner further provide an implementation manner, and the pushing the received information to be pushed to a user in a specified manner includes when the information to be pushed is actual pushed content , Directly pushing the received information to be pushed to the user; when the information to be pushed is a message module, generating actual push content based on the received information to be pushed and the terminal information, and The actual push content generated is pushed to the consumer.

The above aspect and any possible implementation manner further provide an implementation manner, before the matching the terminal information collected with the received trigger condition information, further comprising: receiving at least one trigger sent by a server Condition information and information to be pushed corresponding to the trigger condition information; determine whether the machine has stored the trigger condition information corresponding to the received information to be pushed; when the machine does not store the trigger condition information corresponding to the received information to be pushed At time, the received trigger condition information and the corresponding information to be pushed are stored.

When the trigger condition information corresponding to the received information to be pushed is stored in the local storage area, the trigger condition information corresponding to the local storage area corresponding to the received information to be pushed is performed according to the trigger condition information corresponding to the received information to be pushed. Update.

In a ninth aspect, an embodiment of the present solution provides a method for pushing information, which is applied to a server. The method includes: sending at least one trigger condition information and identification information corresponding to the trigger condition information to a client, so that all When the user terminal determines that the collected terminal information matches one of the trigger condition information, it pushes the acquired to-be-pressed information corresponding to the matched trigger condition information to the user in a specified manner.

The aspect described above and any possible implementation manner further provide an implementation manner, before the sending at least one trigger condition information and the to-be-pressed information corresponding to the trigger condition information to the client, further including: Receive the correspondence between the preset trigger condition information and the information to be pushed.

The aspect described above and any possible implementation manner further provide an implementation manner, before the sending at least one trigger condition information and the to-be-pressed information corresponding to the trigger condition information to the client, further including: Collect historical behavior data and preference data of users; establish a new correspondence between trigger condition information and information to be pushed according to the historical behavior data and preference data, or correspond to existing trigger condition information and information to be pushed The relationship is updated.

According to a tenth aspect, an embodiment of the present solution further provides a system for pushing information, including a server and a client; the server is configured to send at least one trigger condition information and an identifier corresponding to the trigger condition information to the client. Information; the client is used to match the collected terminal information with the received trigger condition information; when the collected terminal information matches one of the received trigger condition information, send a match to the server Identification information corresponding to the trigger condition information obtained; the server is further configured to obtain information to be pushed corresponding to the identification information; send to the client the information to be pushed corresponding to the identification information; the user And is further configured to push the received information to be pushed to the user in a specified manner.

According to an eleventh aspect, an embodiment of this solution provides a user terminal, including: an acquisition unit for collecting terminal information; a matching unit for matching the collected terminal information with trigger condition information; and a sending unit for when When the collected terminal information matches one of the trigger condition information, the identification information corresponding to the matched trigger condition information is sent to the server, so that the server responds to the received identification information to the The client sends information to be pushed corresponding to the identification information; a pushing unit is configured to push the received information to be pushed to the user in a specified manner.

According to a twelfth aspect, an embodiment of this solution provides a server, including: a sending unit, configured to send at least one trigger condition information and identification information corresponding to the trigger condition information to a user terminal, so that the user terminal is in When determining that the collected terminal information matches one of the trigger condition information, sending identification information corresponding to the matched trigger condition information to the server; a receiving unit for receiving the identification information sent by the client; an obtaining unit, Configured to obtain information to be pushed corresponding to the identification information; and the sending unit is configured to send the information to be pushed corresponding to the identification information to the client, so that the user terminal receives the information to be pushed After the information is pushed, the received information to be pushed is pushed to the user in a specified manner.

In a thirteenth aspect, an embodiment of this solution further provides a system for pushing information, including a client and a server; the client is used to collect terminal information and send the collected terminal information to the server; The server is configured to match the received terminal information with trigger condition information; and when the received terminal information matches one of the trigger condition information, obtain a corresponding one of the trigger condition information. Information to be pushed; sending the information to be pushed to the client; the client is further configured to push the received information to be pushed to the user in a specified manner.

In a fourteenth aspect, an embodiment of this solution provides a user terminal, including: an acquisition unit for collecting terminal information; and a sending unit for sending the collected terminal information to the server, so that the server When it is determined that the received terminal information matches one of the trigger condition information, obtain the information to be pushed corresponding to the trigger condition information, and send the information to be pushed to the client; a push unit is configured to The received information to be pushed is pushed to the user in a specified manner.

In a fifteenth aspect, an embodiment of the present solution further provides a server, including: a receiving unit configured to receive terminal information sent by a user terminal; and a matching unit configured to match the received terminal information with trigger condition information An obtaining unit configured to obtain the information to be pushed corresponding to the trigger condition information when the received terminal information matches one of the trigger condition information; a sending unit configured to send all the information to the client The information to be pushed is described so that the user terminal pushes the received information to be pushed to the user in a specified manner.

In a sixteenth aspect, an embodiment of the present solution further provides a system for pushing information, including a client and a server; the server is configured to send at least one trigger condition information to the client and a trigger condition information corresponding to the trigger condition information Information to be pushed; the client is used to match the collected terminal information with the received trigger condition information; when the collected terminal information matches one of the received trigger condition information, obtain and match The information to be pushed corresponding to the obtained trigger condition information; and the obtained information to be pushed is pushed to the user in a specified manner.

In a seventeenth aspect, an embodiment of this solution further provides a user terminal, including: an acquisition unit for collecting terminal information; a matching unit for matching the collected terminal information with trigger condition information; an acquisition unit for When the collected terminal information matches one of the trigger condition information, obtain the information to be pushed corresponding to the matched trigger condition information; a push unit is configured to use the obtained information to be pushed in a specified manner Push to users.

In an eighteenth aspect, an embodiment of the present solution further provides a server, including: a sending unit, configured to send at least one trigger condition information and identification information corresponding to the trigger condition information to a user terminal, so that the user terminal When it is determined that the collected terminal information matches one of the trigger condition information, the obtained to-be-push information corresponding to the matched trigger condition information is pushed to the user in a specified manner.

This embodiment of the solution provides a method and system for pushing information, and a client and a server. In one solution, the server sends trigger conditions to the client in the form of trigger condition information, and at the same time, identifies the corresponding information to be pushed. The information is also issued, so that the client can determine whether to push information to the user based on the terminal information, and send the identification information to the server when it is needed, so that the server can use the information to be pushed according to the identification information. Sent to the client so that the client can push to the user. Compared to the prior art, where the server sends the push message itself, the method provided in this embodiment of the solution takes into account the actual situation of the user, and is more suitable for the user to receive the push. The timing of the information makes the push information more user-friendly and does not disturb the user.

In another solution, the client can also report the terminal information to the server, so that the server can determine whether to push the information to the user based on the terminal information, and send the information to be pushed to the user when it needs to be pushed. Compared with the prior art, where the server sends the push message itself, the method provided in the embodiment of the solution considers the actual situation of the user, and is more suitable for the user's need to receive the push information. , Making the push information more user-friendly and not disturbing the user.

In another solution, the server sends the trigger condition to the client in the form of trigger condition information, and also sends the information to be pushed, so that the client can determine whether to push to the user based on the terminal information. Compared with the prior art, where a server sends a push message on its own, the method provided in this embodiment of the solution takes into account the actual situation of the user, and is more suitable for the time when the user needs to receive the push information, making the push information more conducive to use. Viewers will not disturb users.

150‧‧‧Server

151‧‧‧Client

1601‧‧‧Collection Unit

1602‧‧‧ matching unit

1603‧‧‧ sending unit

1604‧‧‧Push Unit

1605‧‧‧Receiving unit

1606‧‧‧Judgment Unit

1607‧‧‧Storage Unit

1701‧‧‧ sending unit

1702‧‧‧Receiving unit

1703‧‧‧ Acquisition Unit

1704‧‧‧Collection Unit

1705‧‧‧Create and update unit

1802‧‧‧ sending unit

1803‧‧‧ Push Unit

1804‧‧‧Collection Unit

1901‧‧‧Receiving Unit

1902‧‧‧ matching unit

1903‧‧‧ Acquisition Unit

1904‧‧‧ sending unit

1905‧‧‧Collection Unit

1906‧‧‧Create and update unit

2001‧‧‧ Acquisition Unit

2002‧‧‧ matching unit

2003‧‧‧Acquisition Unit

2004‧‧‧ Push Unit

2005‧‧‧Receiving Unit

2006‧‧‧Judgment Unit

2007‧‧‧Storage Unit

2101‧‧‧ sending unit

2102‧‧‧Receiving Unit

2103‧‧‧ Acquisition Unit

2104‧‧‧Create and update unit

220‧‧‧Client

2201‧‧‧Processor

2202‧‧‧Storage Media

2203‧‧‧Memory Unit

2204‧‧‧Input interface

2205‧‧‧Output interface

2301‧‧‧Processor

2302‧‧‧Storage Media

2303‧‧‧Memory Unit

2304‧‧‧Input interface

2305‧‧‧ output interface

In order to explain the technical solution of the embodiment of the present solution more clearly, the drawings used in the embodiments will be briefly introduced below. Obviously, the drawings in the following description are only some embodiments of the solution. Those skilled in the art can also obtain other drawings according to these drawings without paying creative labor.

FIG. 1 is a schematic flow interaction diagram of an information push method according to an embodiment of the solution; FIG. 2 is a schematic diagram of a user-side method in an information push method provided by an embodiment of the solution; and FIG. 3 is provided by an embodiment of the solution Schematic diagram of the method on the user side in an information push method; Figure 4 is a schematic diagram of the method on the user side in an information push method provided by an embodiment of this solution; Figure 5 is a schematic diagram of a method for information push provided by an embodiment of this solution Schematic diagram of the method on the client side; Figure 6 is a schematic diagram of the method on the server side in an information push method provided by an embodiment of this solution; Figure 7 is a schematic diagram of the method on the server side in a method of information push provided by an embodiment of this solution 8 is a schematic diagram of a server-side method in an information push method according to an embodiment of the present scheme; FIG. 9 is a schematic diagram of a specific scenario provided by an embodiment of the present scheme; FIG. 10 is another alternative provided by an embodiment of the present scheme A schematic diagram in a specific scenario; FIG. 11 is a schematic flowchart of another method for pushing information provided by an embodiment of the solution. Figure 12 is a schematic diagram of the method on the client side in an information push method according to an embodiment of the solution; Figure 13 is a schematic diagram of the server side method in the method of information push according to an embodiment of the solution; Figure 14 is the solution Figure 15 is a schematic diagram of a server-side method in an information push method according to the embodiment; FIG. 15 is a schematic diagram of a server-side method in an information push method provided by an embodiment of the solution; FIG. 16 is an information provided by an embodiment of the solution Schematic diagram of the server-side method in the push method; Figure 17 is a schematic diagram of another specific scenario provided by this embodiment of the solution; Figure 18 is a schematic diagram of another specific scenario provided by this embodiment of the solution; Figure 19 is the scheme Schematic interaction diagram of another information push method provided by the embodiment; FIG. 20 is a schematic diagram of a user-side method in an information push method provided by an embodiment of the solution; FIG. 21 is an information push method provided by an embodiment of the solution Schematic diagram of the method on the user side in the method; Figure 22 shows the method used in an information push method provided by the embodiment of this solution. Schematic diagram of the end-to-side method; Figure 23 is a schematic diagram of the server-side method in an information push method provided by an embodiment of this solution; Figure 24 is a schematic diagram of another specific scenario provided by an embodiment of this solution; Figure 25 is this solution A schematic diagram of another specific scenario provided by the embodiment; FIG. 26 is a block diagram of an information push system provided by an embodiment of the solution; FIG. 27 is a block diagram of a user terminal provided by an embodiment of the solution; Composition block diagram of another client provided by the solution embodiment; FIG. 29 is a composition block diagram of a server provided by the embodiment of the solution; FIG. 30 is a composition block diagram of another server provided by the embodiment of the solution; FIG. 31 Is a composition block diagram of another client provided by the embodiment of the solution; FIG. 32 is a composition block diagram of another server provided by the embodiment of the solution; FIG. 33 is a composition block diagram of another server provided by the embodiment of the solution ; Figure 34 is a block diagram of the composition of another type of client provided in this embodiment of the solution; Figure 35 is a block diagram of another type of user provided in this embodiment of the solution FIG. 36 is a composition block diagram of another server provided by the embodiment of the solution; FIG. 37 is a composition block diagram of another server provided by the embodiment of the solution; FIG. 38 is another block diagram provided by the embodiment of the solution A block diagram of the composition of a server; FIG. 39 is a block diagram of the composition of another client provided by this embodiment of the solution; and FIG. 40 is a block diagram of the composition of another server provided by the embodiment of the solution.

In order to better understand the technical solution of this solution, the embodiments of this solution are described in detail below with reference to the accompanying drawings.

It should be clear that the described embodiments are only a part of the embodiments of the solution, not all the embodiments. Based on the embodiments in this solution, all other embodiments obtained by a person of ordinary skill in the art without creative labor shall fall within the protection scope of this solution.

The terminology used in this embodiment of the scheme is for the purpose of describing particular embodiments only, and is not intended to limit the scheme. The singular forms "a", "the" and "the" used in the embodiments of the present scheme and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise.

It should be understood that the term “and / or” used herein is merely an association relationship describing related objects, which means that there can be three kinds of relationships, for example, A and / or B can mean: A exists alone, and A and B exist simultaneously, There are three cases of B alone. In addition, the character "/" in this article generally indicates that the related objects are an "or" relationship.

Aiming at the problems in the prior art that the push messages caused by the mechanism that users can only passively receive push information are inaccurate (users don't like them) or the push timing is inappropriate, this embodiment of the solution provides corresponding solutions. : Trigger messages by real-time perception of the user's situation or scenario.

Guided by this idea, the embodiment of this solution provides three feasible implementation solutions.

The first method is that the client actively pulls, that is, the traditional message push method is changed from "passive acceptance" (PUSH) to "active pull" (PULL). It can be understood that the client is aware of the user's situation or scenario. Only when the client determines that the information can be pushed to the user under the current circumstances, the client actively pulls the information to be pushed from the server. At this time, the server Only the information to be pushed can be issued, and the server will not actively complete the task of pushing information.

The second method is the server's active push, that is, the client reports the user's relevant information to the server in a unified manner, and the server senses the user's situation or scenario. When pushing information, the server will initiate the action of pushing information.

The third method is that the client pushes itself, that is, the server sends the push information to the client, and the client senses the situation or scenario of the user. As long as the client determines that the information can be pushed to the user under the current circumstances, , You can directly push information to users.

In the above three feasible implementation solutions, the user terminal may be implemented by a terminal integrated with content such as an application program or a service element, for example, a mobile phone, a tablet computer, a desktop computer, and the like. The server can be integrated on the network side and managed by the service provider. The communication between the user terminal and the server may directly use the communication method between the terminals integrated by the two, or a corresponding communication method may be designed separately, which is not particularly limited in this embodiment of the solution.

Related description of method one. The overall interaction process related to the information push method provided by it is shown in Figure 1, including:

101. The server sends at least one trigger condition information and identification information corresponding to the trigger condition information to the client.

Trigger condition information is condition type information, which can be used to indicate the trigger conditions for message push corresponding to different types of terminal information. It can be understood that each trigger condition information records the conditions under which different types of terminal information meet the conditions to trigger message push. One or more trigger conditions can be recorded in a single trigger condition information. The expression of the trigger condition can be to limit the value range of the specified parameter in the terminal information, the type of the specified parameter, etc.

Terminal information is attribute information, including location information, exercise status information, operating system information, etc., which can be the user's location information, the current time, the application software the user currently uses, the list of applications the user has installed, Users use the remaining power of the terminal, network quality, and more.

The corresponding trigger conditions can be triggered by the user at a specified location, triggered by the current time within a specified time period, triggered by the user using the specified application software, the user's installed applications including the specified program trigger, and the remaining power of the user terminal being triggered within the specified range. , Network quality triggers within a specified range, and more. The setting of the type of terminal information and the specific parameters to be collected, as well as the relevant trigger conditions, can be set according to the actual situation. This embodiment of the solution provides only a few feasible ideas, and is not limited.

The identification information is identification information of various types of information to be pushed, for example, 1, 2, 3, 4 ... a, b, c, d, etc. The setting of the identification information is mainly used to facilitate information transmission and search. A single identification information can correspond to only one trigger condition information, or it can correspond to multiple trigger condition information at the same time.

The information to be pushed can be reminder information, advertising information, notification information, etc. For example, "please pay attention to warmth", "insufficient power", "please visit the website ..." Net "and so on.

The following related explanations of the same parameters can be referred to this, and will not be repeated later.

102. The client matches the collected terminal information with the received triggering condition information.

103. When the collected terminal information matches one of the received trigger condition information, the user terminal sends identification information corresponding to the matched trigger condition information to the server.

104. The server obtains information to be pushed corresponding to the identification information.

105. The server sends to the client information to be pushed corresponding to the identification information.

106. The user terminal pushes the received information to be pushed to the user in a specified manner.

In this implementation, the server sends the trigger condition to the client in the form of trigger condition information, and also sends the identification information corresponding to the information to be pushed, so that the client can determine whether it needs to report to the terminal itself. The user pushes the information, and sends the identification information to the server when it needs to be pushed, so that the server can send the information to be pushed to the user according to the identification information, so that the user can push to the user, compared with the prior art The server sends the push message on its own. The method provided in the embodiment of the solution considers the actual situation of the user, which is more suitable for the time when the user needs to receive the push information, which makes the push information more convenient for the user to view and does not disturb the user. .

Based on the foregoing overall process, the embodiment of this solution also provides a method process for the user side, as shown in FIG. 2, including:

201. Collect terminal information.

202. Match the collected terminal information with trigger condition information.

203. When the collected terminal information matches one of the trigger condition information, send identification information corresponding to the matched trigger condition information to the server, so that the server responds to the received identification information. Sending to the client information to be pushed corresponding to the identification information.

204. Push the received information to be pushed to the user in a specified manner.

For the implementation of step 202, this embodiment of the solution provides a feasible implementation manner, as shown in FIG. 3, including:

2021 Match the collected terminal information with the trigger conditions corresponding to each trigger condition information. When the collected terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, step 2022 is performed; when the collected terminal information matches the trigger condition information in the local storage area, If the trigger conditions corresponding to any one of the trigger condition information do not match, step 2023 is performed.

It should be noted that in the process of matching the trigger conditions in the combination of terminal information and single trigger condition information, if the trigger condition is limited to only one type of terminal information, the corresponding type of parameters in the terminal information can trigger the trigger condition. It has nothing to do with other parameters. If the trigger condition restricts multiple types of terminal information, the corresponding multiple types of parameters in the terminal information must be satisfied at the same time before triggering.

The matching process is to compare whether the type of the parameter in the terminal information meets the type defined by the trigger condition, or whether the value range of the parameter meets the value range defined by the trigger condition, and so on.

The comparison process can be one by one comparison, that is, each parameter in the terminal information is compared with each trigger condition in the trigger condition information. When the terminal information meets one trigger condition, the next trigger condition is compared until all triggers. When the conditions are satisfied by the terminal information, it can be determined that the terminal information meets the trigger condition information. The matching process can also be a simultaneous comparison, that is, the parameters in the terminal information and the trigger conditions in the trigger condition information are compared at the same time, and the judgment results of all the trigger conditions are aggregated to determine the match between the terminal information and the trigger condition information. result.

In addition, when the terminal information meets multiple trigger condition information at the same time, it is possible to trigger the delivery of multiple push information, and of course, it is also possible to set rules to restrict delivery to only one or more of them according to actual needs.

2022. It is determined that the collected terminal information matches the trigger condition information.

2023. Determine that the collected terminal information does not match the trigger condition information of the local storage area.

For the content carried by the information to be pushed, this embodiment of the solution provides two feasible implementation methods. One is to actually push the content, which can be understood as the information that can be directly pushed to the user without modification. It is understood as the content that can be realized by adding other information to the information module. Based on this description, the embodiment of this solution provides the following two feasible implementation methods for the implementation of step 204, as follows:

The first implementation manner: when the information to be pushed is the actual content to be pushed, the received information to be pushed is directly pushed to the user.

For example, the actual content pushed can be related information such as advertisements, time reminders, or battery reminders.

A second implementation manner: When the information to be pushed is a message module, actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is pushed to the user.

For example, the message module may be "You have installed the game {game name}, please log in to download more games →→→ www.abc.com", where {game name} is the information to be added. The content to be pushed may be push information set off after the user has installed a specific game. At this time, if the client receives a message module returned by the server, the client is required to change the message module according to the name of the specific game. The group is complete, and the actual push content obtained after the completion is pushed to the user.

After determining the actual push content that needs to be pushed to the user, there are many ways to present it to the user. For example, the actual push content is displayed in the notification bar, or a separate prompt box pops up to display the actual push content. Accompany the user with a bell or vibrate to remind them to check. If multiple information needs to be pushed at the same time, only the information with high priority can be sent, or the information is pushed to the user at a certain interval in sequence. The content described here is only an example, and this embodiment does not do this. Specially limited.

The foregoing second implementation method is to complete the message module issued by the server by the client. In this embodiment of the solution, the client can also report the terminal information to the server, and the server completes the module filling. Then the actual push content generated after filling is delivered to the client. Therefore, before step 204, the following step 205 needs to be performed to complete reporting of terminal information. The specific process is shown in Figure 4, including:

205: Send the terminal information to the server, so that the server determines the actual push content corresponding to the identification information according to the received terminal information and the received identification information, and pushes the actual information The content is sent to the client as information to be pushed.

Further, the trigger condition information and corresponding identification information in the client are generally issued by the server. Therefore, before step 202 is performed, the process shown in FIG. 5 is also included, including:

206. Receive at least one trigger condition information and identification information corresponding to the trigger condition information sent by the server.

The trigger condition information and identification information received by the client are generally paired, so that the client can obtain the corresponding identification information when it determines that the terminal information matches a certain trigger condition information. Of course, according to the actual situation, the same identification information may correspond to multiple trigger condition information (that is, the same push information can be used in multiple scenarios). At this time, it can be sent in groups or split into multiple pairs. This embodiment of the solution does not limit this.

207. Determine whether the trigger condition information corresponding to the received identification information is stored in the machine; when the trigger condition information corresponding to the received identification information is not stored in the machine, step 208 is performed; otherwise, step 209 is performed.

208. Store the received trigger condition information and corresponding identification information.

209. Update the trigger condition information of the local storage area corresponding to the received identification information according to the trigger condition information corresponding to the received identification information.

The update method can be to delete the original trigger condition information, store the newly received trigger condition information, or both.

The trigger condition information and identification information are generally sent by the server to the client in groups or pairs, and the clients can also store in groups or pairs when storing. For ease of understanding, the embodiment of this solution provides the content shown in Table 1 as a possible example of the correspondence between the trigger condition information and the identification information. The table reflects the corresponding relationship between trigger condition information and identification information, and also identifies the information to be pushed corresponding to each identification information. Of course, any storage method, format, and specific settings of trigger conditions and information to be pushed that can reflect the foregoing corresponding relationships can be applied to this, which is not limited in this embodiment of the solution.

Taking the content shown in Table 1 as an example, in this method, the content received by the client may generally include the correspondence between the trigger condition information and the identification information, and it is only necessary to maintain the correspondence between the trigger condition information and the identification information. The server needs to maintain the relationship between trigger condition information, identification information, and information to be pushed. In cooperation with the aforementioned client, the embodiment of this solution also provides a method flow on the server side, as shown in FIG. 6, including:

301. Send at least one trigger condition information and identification information corresponding to the trigger condition information to a client, so that when the client determines that the collected terminal information matches one of the trigger condition information, The server sends identification information corresponding to the matched trigger condition information.

It should be noted that the triggering condition information and the identification information corresponding to the triggering condition information sent to the customer service may be all the triggering condition information and the identification information that have been configured on the server side, or only other parts may be sent. The solution embodiment does not limit this too much.

In addition, in addition to directly issuing the trigger condition information and the identification information corresponding to the trigger condition information, if the corresponding relationship between the trigger condition information and the identification information needs to be adjusted in the future, a corresponding Trigger identification information for easy finding.

302. Receive identification information sent by a client.

303: Obtain information to be pushed corresponding to the identification information.

304. Send the information to be pushed corresponding to the identification information to the client, so that after receiving the information to be pushed, the client sends the received information to be pushed to the user in a specified manner. Push.

Further, for step 303, this embodiment of the present invention also provides two possible implementation manners. The first way is that the server only looks for the stored information to be pushed, and does nothing else. The second method corresponds to the second implementation method of step 204 described above, and the server needs to supplement the found message module with terminal information to generate push information that can be delivered to the client.

The first implementation manner is shown in FIG. 7 and includes:

A3031. Find the actual push content or message module corresponding to the identification information in the designated storage location.

The designated storage location is a storage device on the server side, which can be a storage device that comes with the server, or other storage devices that can be accessed by the server but are not integrated on the server.

The identification information is generally provided with the actual push content or message module. If a single identification information is provided with both the corresponding actual push content and the corresponding message module, one of the two can be selected according to actual needs.

A3032. The found actual pushed content or message module is determined as the information to be pushed corresponding to the identification information.

The second implementation method is shown in FIG. 8 and includes:

B3031. Search for a message module corresponding to the identification information in a designated storage location.

B3032: Collect terminal information, and generate actual push content according to the collected terminal information and the message module, as the to-be-pressed information corresponding to the identification information.

Further, for the source of each trigger condition information and identification information relationship on the server side, the embodiment of this solution provides the following two feasible implementation methods.

The first way:

Receive the correspondence between preset trigger condition information and identification information.

The second way:

Collect historical behavior data and preference data of users; based on the historical behavior data and preference data, establish a new correspondence relationship between trigger condition information and identification information, or perform an existing correspondence relationship between trigger condition information and identification information Update.

In the first implementation, the corresponding relationship is passive reception, which is generally written by the server administrator or imported into the server by other devices. In the second implementation, the correspondence is actively generated by the server, and the server can adjust and set the correspondence between the similar users according to the existing relationship between the trigger condition information and the identification information of the similar users. The model is created by analyzing the historical behavior data and preference data of the user, and the setting of the corresponding relationship between the trigger condition information and the identification information is completed by model training and learning.

The execution timing of the above two implementation manners is not too limited in this embodiment of the solution, and can be configured according to actual needs.

In addition, it should be added that the historical behavior data and preference data of users are collected by the server for a long period of time. The source can be the user's active collection and reporting, or the server periodically initiates a notification to the user to trigger the user Collection and reporting.

The above is the solution description of the first method. For ease of understanding, this embodiment of the solution combines specific examples to explain the overall process interaction of the method, as shown in Figure 9, including:

401. 100 pieces of information to be pushed are configured in the server by means of external introduction or service generation, and the corresponding identification information is 1-100. 60 trigger condition information and the 100 identification information and the 60 triggers are also configured. Correspondence between condition information.

For the convenience of description later, it is assumed here that the corresponding relationship includes identification information 1 <=> trigger condition information 1, identification information 2 <=> trigger condition information 2 and so on.

402. The server sends identification information and corresponding trigger condition information to the client.

403. The client collects terminal information.

404. The client matches the collected terminal information with each trigger condition information.

If the collected terminal information includes the current system time at 8:00 am on Monday, the current location is home, and the trigger condition information 1 indicates that the current system time is from 6:00 to 9:00 on weekdays, and the current location is home, then The terminal information is considered to match the trigger condition information 1.

405. When the terminal information matches the trigger condition information 1, the client sends the identification information 1 to the server.

406. When receiving the identification information 1 reported by the client, the server obtains corresponding information to be pushed.

The information to be pushed can be "Please pay attention to the weather before going to work".

407. The server sends the obtained information to be pushed "Please pay attention to the weather before going to work" to the client.

408. After receiving the information to be pushed, the client terminal can directly display “Please note the weather before going to work” to the user in the prompt box.

For the solution of the first method, this embodiment of the solution also provides another possible example, as shown in FIG. 10, including:

501. 100 pieces of information to be pushed are configured in the server by means of external introduction or service generation. The corresponding identification information is 1-100. 60 trigger condition information and the 100 identification information and the 60 triggers are also configured. Correspondence between condition information.

For the convenience of description later, it is assumed here that the corresponding relationship includes identification information 1 <=> trigger condition information 3, identification information 4 <=> trigger condition information 5 and so on.

502. The server sends the identification information and the corresponding trigger condition information to the client.

503. The client collects terminal information.

504. The client matches the collected terminal information with each trigger condition information.

If the collected terminal information includes that the currently installed game application is Game A, the current network is WIFI, and the trigger condition information 5 indicates that there is a game application installed, and the current network is WIFI, it can be considered that the terminal information matches the trigger condition information 5.

505. When the terminal information matches the trigger condition information 5, the client sends the identification information 4 to the server.

506. When receiving the identification information 4 reported by the client, the server obtains corresponding information to be pushed.

The information to be pushed can be the message module "You have installed the game {game name}. To download more games, please log in →→→ www.abc.com".

507. The server sends the obtained information to be pushed "You have installed the game {game name}. To download more games, please log in →→→ www.abc.com" and send it to the client.

508. The user terminal adds the game name XYZ of the collected game A to the message module to form an actual push message "You have installed the game XYZ. To download more games, please log in →→→ www.abc.com"

509. After receiving the information to be pushed, the client can directly push “You have installed the game XYZ, download more games, log in →→→ www.abc.com” to the notification bar and push it to the user.

It is worth adding that, at the same time as step 506 is performed, the client can also directly report the terminal information (game name XYZ) with the identification information 4 to the server, so that the server can directly correspond to the identification information 4 Fill in the message module to form the actual push information "You have installed the game XYZ, download more games, please log in →→→ www.abc.com", so in step 507, the server can send the actual push message to the user End, the client can directly execute step 509.

The above is the description of the first method (active pull by the client). The following description will be combined with the second method (active push by the server). If it involves the same parameters or steps as the first method, The relevant content of its explanation can directly refer to the aforementioned content. I will not repeat them in the following.

Related description of method two. The overall interaction process related to the information push method provided by it is shown in Figure 11, including:

601. The client sends the collected terminal information to the server.

602. The server matches the received terminal information with trigger condition information.

603. When the received terminal information matches one of the trigger condition information, the server obtains information to be pushed corresponding to the trigger condition information.

604. The server sends the information to be pushed to the client.

605. The user terminal pushes the received information to be pushed to the user in a specified manner.

In addition to the obvious difference between the execution method and the first method in the identification of the user scenario, the trigger condition information can be used to search directly when determining the push information, without identifying the information, of course, in order to find in the server Conveniently, you can also continue to use the identification information corresponding to the search mark, which is not limited in the embodiment of this solution.

In this implementation, the client reports the terminal information to the server, so that the server can determine whether it needs to push information to the user based on the terminal information, and send the information to be pushed to the client when it needs to be pushed. The client pushes to the user. Compared with the server that pushes the push message by itself in the prior art, the method provided in this embodiment of the solution considers the actual situation of the user, and is more suitable for the time when the user needs to receive the push information. The information is more user-friendly and does not disturb users.

Based on the foregoing overall process, this embodiment of the solution also provides a method process for the user side, as shown in FIG. 12, including:

701. Collect terminal information.

702. Send the collected terminal information to the server, so that when the server determines that the received terminal information matches one of the triggering condition information, it obtains the to-be-pushed information corresponding to the triggering condition information. Information, and sending the information to be pushed to the client.

703. Push the received information to be pushed to the user in a specified manner.

For the content carried by the information to be pushed, this embodiment of the solution provides two feasible implementation methods, one is to actually push the content, which can be understood as information that can be directly pushed to the user without modification, and the other is an information module, which can It is understood as the content that can be realized by adding other information to the information module. Based on this description, the embodiment of this solution provides the following two feasible implementation methods for the implementation of step 703, as follows:

The first implementation manner: when the information to be pushed is the actual content to be pushed, the received information to be pushed is directly pushed to the user.

A second implementation manner: When the information to be pushed is a message module, actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is pushed to the user.

In cooperation with the aforementioned client, the embodiment of this solution also provides a method flow on the server side, as shown in FIG. 13, including:

801. Receive terminal information sent by a client.

802. Match the received terminal information with trigger condition information.

803. When the received terminal information matches one of the trigger condition information, obtain the information to be pushed corresponding to the trigger condition information.

804. Send the information to be pushed to the user terminal, so that the user terminal pushes the received information to be pushed to the user in a specified manner.

For the implementation of step 802, this embodiment of the solution provides a feasible implementation manner, as shown in FIG. 14, including:

8021: Match the received terminal information with a trigger condition corresponding to each trigger condition information. When the received terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, step 8022 is performed; then step 8023 is performed.

8022. Determine that the received terminal information matches the trigger condition information.

8023. Determine that the received terminal information does not match the trigger condition information of the local storage area.

The matching method on the server side is consistent with the matching method on the client side described in step 202, and will not be described in detail here.

Further, for step 803, this embodiment of the present invention also provides two possible implementation manners. The first way is that the server only looks for the stored information to be pushed, and does nothing else. The second method is to require the server to supplement the found message module with terminal information to generate information that can be pushed directly by the client.

The first implementation manner is shown in FIG. 15 and includes:

A8031. Find the actual push content or message module corresponding to the trigger condition information in the specified storage location.

A8032. Determine the found actual pushed content or message module as the information to be pushed corresponding to the trigger condition information.

The second implementation method is shown in FIG. 16 and includes:

B8031. Search for a message module corresponding to the trigger condition information in a specified storage location.

B8032. Generate actual push content according to the received terminal information and the message module, as the to-be-pressed information corresponding to the trigger condition information.

Further, for the source of the relationship between the trigger condition information and the information to be pushed on the server side, the embodiment of this solution provides the following two feasible implementation methods.

The first way:

Receive the correspondence between the preset trigger condition information and the information to be pushed.

The second way:

Collect historical behavior data and preference data of users; establish a new correspondence between trigger condition information and information to be pushed according to the historical behavior data and preference data, or correspond to existing trigger condition information and information to be pushed The relationship is updated.

In the first implementation, the corresponding relationship is passive reception, which is generally written by the server administrator or imported into the server by other devices. In the second implementation manner, the correspondence is actively generated by the server.

The execution timing of the above two implementation manners is not limited in this embodiment of the solution, and can be configured according to actual needs.

The correspondence between the trigger condition information and the information to be pushed is similar to the aforementioned correspondence between the trigger condition information and the identification information.

The trigger condition information and the information to be pushed are usually sent by the server to the client in groups or pairs, and the clients can also store in groups or pairs when storing. To facilitate understanding, this embodiment of the present invention provides the content shown in Table 2 as a possible example of the correspondence between the trigger condition information and the information to be pushed. The table shows the correspondence between trigger condition information and information to be pushed. Of course, any storage method, format, and specific settings of trigger conditions and information to be pushed that can reflect the foregoing corresponding relationships can be applied to this, which is not limited in this embodiment of the solution.

Taking the content shown in Table 2 as an example, in this method, the content received by the client generally includes the correspondence between the trigger condition information and the information to be pushed. At the same time, it is only necessary to maintain the correspondence between the trigger condition information and the information to be pushed. . The same needs to be maintained on the server side.

The above is the description of the solution of the second method. To facilitate understanding, the embodiment of this solution combines specific examples to explain the overall process interaction of the method, as shown in Figure 17, including:

901: Configure 100 pieces of information to be pushed in the server by means of external introduction or service generation, and also configure 60 trigger condition information and the corresponding relationship between the 100 pieces of information to be pushed and the 60 trigger condition information.

For convenience of description later, it is assumed here that the corresponding relationship includes information to be pushed 1 <=> trigger condition information 1, information to be pushed 2 <=> trigger condition information 2 and so on.

902. The client collects terminal information.

903. The user terminal reports the collected terminal information to the server.

904. The server matches the terminal information with the trigger condition information.

If the reported terminal information includes that the current system time is 8:00 am on Monday, the current location is home, and the trigger condition information 1 indicates that the current system time is from 6:00 to 9:00 on weekdays, and the current location is home, then It can be considered that the terminal information matches the trigger condition information1.

905. When the terminal information matches the trigger condition information 1, the server obtains the information to be pushed corresponding to the trigger condition information 1.

The information to be pushed can be "Please pay attention to the weather before going to work".

906. The server sends the obtained information to be pushed "Please pay attention to the weather before going to work" to the client.

907. After receiving the information to be pushed, the client terminal can directly display “Please note the weather before going to work” to the user in the prompt box.

For the solution of the second method, this embodiment of the solution also provides another possible example, as shown in FIG. 18, including:

1001. 100 pieces of information to be pushed are configured in the server by means of external introduction or service generation, and 60 trigger condition information and the correspondence between the 100 pieces of information to be pushed and the 60 trigger condition information are also configured.

For convenience of description later, it is assumed here that the corresponding relationship includes information to be pushed 1 <=> trigger condition information 3, information to be pushed 4 <=> trigger condition information 5 and so on.

1002. The client collects terminal information.

1003. The user terminal reports the collected terminal information to the server.

1004. The server matches the terminal information with the trigger condition information.

If the collected terminal information includes that the currently installed game application is Game A, the current network is WIFI, and the trigger condition information 5 indicates that there is a game application installed, and the current network is WIFI, it can be considered that the terminal information matches the trigger condition information 5.

1005. When the terminal information matches the trigger condition information 5, the server obtains the information 4 to be pushed corresponding to the trigger condition information 5.

The information to be pushed can be the message module "You have installed the game {game name}. To download more games, please log in →→→ www.abc.com".

1006. The server sends the obtained information to be pushed "You have installed the game {game name}. To download more games, please log in →→→ www.abc.com" and send it to the client.

1007. The client adds the game name XYZ of the game A to the message module to form the actual push message “You have installed the game XYZ. To download more games, please log in →→→ www.abc.com”

1008. After receiving the information to be pushed, the client can directly push your installed game XYZ. To download more games, please log in →→→ www.abc.com ”to display it in the notification bar and push it to the user.

It is worth adding that at the same time as step 1006 is executed, the server can also directly fill in the message module corresponding to the information 4 to be pushed to form the actual push information "You have installed the game XYZ, please log in to download more games →→→ www.abc.com ", so in step 1007, the server can send the actual push message to the client, and the client can directly execute step 1009.

The above is the description of the second method (active push by the server). The following description will be combined with the third method (self-driven push by the client). If it involves the same parameters or steps as the first and second methods, , The relevant content of its explanation can directly refer to the aforementioned content. I will not repeat them in the following.

Related description of the third method. The overall interaction process related to the information push method provided by it is shown in Figure 19, including:

1101: The server sends at least one trigger condition information and information to be pushed corresponding to the trigger condition information to the client.

1102. The client matches the collected terminal information with the received trigger condition information.

1103. When the collected terminal information matches one of the received trigger condition information, the user terminal obtains information to be pushed corresponding to the matched trigger condition information.

1104. The user terminal pushes the obtained information to be pushed to a user in a specified manner.

In this implementation, the server sends the trigger condition to the client in the form of trigger condition information, and also sends the information to be pushed at the same time, so that the client can determine whether it needs to push to the user based on the terminal information. Compared with the prior art, where a server sends a push message on its own, the method provided in this embodiment of the solution takes into account the actual situation of the user, and is more suitable for the time when the user needs to receive the push information, making the push information more conducive to use. Viewers will not disturb users.

Based on the foregoing overall process, the embodiment of this solution also provides a method process for the user side, as shown in FIG. 20, including:

1201 Collect terminal information.

1202. Match the collected terminal information with trigger condition information.

1203. When the collected terminal information matches one of the trigger condition information, obtain the information to be pushed corresponding to the matched trigger condition information.

1204. Push the obtained information to be pushed to the user in a specified manner.

For the implementation of step 1202, this embodiment of the solution provides a feasible implementation manner, as shown in FIG. 21, including:

12021: Match the collected terminal information with a trigger condition corresponding to each trigger condition information. When the collected terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, step 12022 is performed; when the collected terminal information matches the trigger condition information in the local storage area, When the trigger conditions corresponding to any one of the trigger condition information do not match, step 12023 is performed.

12022: Determine that the collected terminal information matches the trigger condition information.

12023: Determine that the collected terminal information does not match the trigger condition information of the local storage area.

For the content carried by the information to be pushed, this embodiment of the solution provides two feasible implementation methods, one is to actually push the content, which can be understood as information that can be directly pushed to the user without modification, and the other is an information module, which can It is understood as the content that can be realized by adding other information to the information module. Based on this description, the embodiment of this solution provides the following two feasible implementation methods for the implementation of step 1204, as follows:

The first implementation manner: when the information to be pushed is the actual content to be pushed, the received information to be pushed is directly pushed to the user.

A second implementation manner: When the information to be pushed is a message module, actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is pushed to the user.

Further, the trigger condition information and corresponding identification information in the client are generally issued by the server. Therefore, before executing step 1202, the process shown in FIG. 22 is also included, including:

1205. Receive at least one trigger condition information and the information to be pushed corresponding to the trigger condition information sent by the server.

1206. Determine whether the local machine stores trigger condition information corresponding to the received information to be pushed. When the trigger condition information corresponding to the received information to be pushed is not stored in the machine, step 1207 is performed; when the trigger condition information corresponding to the received information to be pushed is stored in the local storage area, step 1208 is performed.

1207. Store the received trigger condition information and the corresponding information to be pushed.

1208: Update the trigger condition information of the local storage area corresponding to the received information to be pushed according to the trigger condition information corresponding to the received information to be pushed.

The trigger condition information and the information to be pushed are usually sent by the server to the client in groups or pairs, and the clients can also store in groups or pairs when storing. To facilitate understanding, this embodiment of the present invention provides the content shown in Table 3 as a possible example of the correspondence between the trigger condition information and the information to be pushed. The table shows the correspondence between trigger condition information and information to be pushed. Of course, any storage method, format, and specific settings of trigger conditions and information to be pushed that can reflect the foregoing corresponding relationships can be applied to this, which is not limited in this embodiment of the solution.

Taking the content shown in Table 3 as an example, in this method, the content received by the client generally includes the correspondence between the trigger condition information and the information to be pushed. At the same time, only the correspondence between the trigger condition information and the information to be pushed can be maintained . The same needs to be maintained on the server side.

In cooperation with the aforementioned client, an embodiment of this solution also provides a server-side method flow, as shown in FIG. 23, which includes: sending at least one trigger condition information to the client and information to be pushed corresponding to the trigger condition information. So that when the user terminal determines that the collected terminal information matches one of the trigger condition information, it pushes the acquired to-be-pressed information corresponding to the matched trigger condition information to the user in a specified manner. .

Further, for the source of each trigger condition information and identification information relationship on the server side, the embodiment of this solution provides the following two feasible implementation methods.

The first way:

Receive the corresponding relationship between the preset trigger condition information and the information to be pushed.

The second way:

Collect historical behavior data and preference data of users; establish a new correspondence between trigger condition information and information to be pushed according to the historical behavior data and preference data, or correspond to existing trigger condition information and information to be pushed The relationship is updated.

The above is the solution description of the first method. For ease of understanding, the embodiment of this solution combines specific examples to specifically explain the overall process interaction of the method, as shown in FIG. 24, including:

1301. By means of external introduction or service generation, 100 pieces of information to be pushed are configured in the server, and 60 pieces of triggering condition information are also allocated, and the correspondence between the 100 pieces of to-be-pushed information and the 60 pieces of triggering condition information.

For convenience of description later, it is assumed here that the corresponding relationship includes information to be pushed 1 <=> trigger condition information 1, information to be pushed 2 <=> trigger condition information 2 and so on.

1302. The server sends trigger condition information and information to be pushed to the client.

1303. The client collects terminal information.

1304. The client matches the collected terminal information with trigger condition information.

If the reported terminal information includes that the current system time is 8:00 am on Monday, the current location is home, and the trigger condition information 1 indicates that the current system time is from 6:00 to 9:00 on weekdays, and the current location is home, then It can be considered that the terminal information matches the trigger condition information1.

1305. When the terminal information matches the trigger condition information 1, the client obtains the information 1 to be pushed corresponding to the trigger condition information 1.

The information to be pushed can be "Please pay attention to the weather before going to work".

1306. The client terminal displays "Please pay attention to the weather before going to work" to the user in a prompt box.

For the solution of the third method, this embodiment of the solution also provides another possible example, as shown in FIG. 25, including:

1401. 100 pieces of information to be pushed are configured in the server by means of external introduction or service generation, and 60 trigger condition information and the correspondence between the 100 pieces of information to be pushed and the 60 trigger condition information are also configured.

For convenience of description later, it is assumed here that the corresponding relationship includes information to be pushed 1 <=> trigger condition information 3, information to be pushed 4 <=> trigger condition information 5 and so on.

1402. The server sends the trigger condition information and the information to be pushed to the client.

1403. The client collects terminal information.

1404. The client matches the collected terminal information with trigger condition information.

If the collected terminal information includes that the currently installed game application is Game A, the current network is WIFI, and the trigger condition information 5 indicates that there is a game application installed, and the current network is WIFI, it can be considered that the terminal information matches the trigger condition information 5.

1405. When the terminal information matches the trigger condition information 5, the client terminal obtains the information 4 to be pushed corresponding to the trigger condition information 5.

The information to be pushed can be the message module "You have installed the game {game name}. To download more games, please log in →→→ www.abc.com".

1406. The client adds the game name XYZ of the game A to the message module to form an actual push message "You have installed the game XYZ. To download more games, please log in →→→ www.abc.com"

1407. After receiving the information to be pushed, the client can directly push your installed game XYZ. To download more games, please log in →→→ www.abc.com ”to display it in the notification bar and push it to the user.

An embodiment of this solution also provides a system for pushing information. As shown in FIG. 26, the system includes a server 150 and a client 151. The server 150 is configured to send at least one trigger condition information to the client 151 and communicate with the server 151. Identification information corresponding to the trigger condition information; the client 151 is configured to match the collected terminal information with the received trigger condition information; when the collected terminal information matches one of the received trigger condition information When sending matching identification information corresponding to the trigger condition information to the server 150; the server 150 is further configured to obtain information to be pushed corresponding to the identification information; and sending the identification information to the client 151 The information to be pushed corresponding to the information; the client 151 is further configured to push the received information to be pushed to the user in a specified manner.

Alternatively, in another possible implementation manner, the client 151 and the server 150 may also implement the following processes.

The user terminal 151 is configured to collect terminal information and send the collected terminal information to the server 150; the server 150 is configured to match the received terminal information with trigger condition information; When the received terminal information matches one of the trigger condition information, obtaining the information to be pushed corresponding to the trigger condition information; sending the information to be pushed to the client 151; the client 150 , And is also used to push the received information to be pushed to the user in a specified manner.

Alternatively, in another possible implementation manner, the client 151 and the server 150 may also implement the following processes.

The server 150 is configured to send at least one trigger condition information and the information to be pushed corresponding to the trigger condition information to the client 151; and the client 151 is configured to combine the collected terminal information with the received trigger Match the condition information; when the collected terminal information matches one of the received trigger condition information, obtain the information to be pushed corresponding to the matched trigger condition information; the obtained information to be pushed is specified according to the designation Way to the user.

An embodiment of this solution also provides a user terminal, as shown in FIG. 27, including:

The collecting unit 1601 is configured to collect terminal information.

The matching unit 1602 is configured to match the collected terminal information with trigger condition information.

A sending unit 1603 is configured to send identification information corresponding to the matched triggering condition information to the server when the collected terminal information matches one of the triggering condition information, so that the server responds to the received Sending identification information corresponding to the identification information to the client.

The pushing unit 1604 is configured to push the received information to be pushed to the user in a specified manner.

Optionally, each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; the collection unit 1601 is further specifically configured to combine the collected terminal information with each The trigger conditions corresponding to the respective trigger conditions are matched; when the collected terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information matches the trigger condition The information matches; when the collected terminal information does not match the trigger condition corresponding to any trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information and the trigger condition information of the local storage area are not matched. Mismatch.

Optionally, the pushing unit 1604 is further configured to directly push the received information to be pushed to the user when the information to be pushed is actually pushed content; when the information to be pushed is a message module When the actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is pushed to the user.

Optionally, the sending unit 1603 is further configured to send the terminal information to the server, so that the server determines to correspond to the identification information according to the received terminal information and the received identification information. The actual push content, and send the actual push content to the client as the information to be pushed.

Optionally, as shown in FIG. 28, the client further includes: a receiving unit 1605, configured to receive at least one triggering condition information and identification information corresponding to the triggering condition information sent by a server; a determining unit 1606, It is used to determine whether the trigger condition information corresponding to the received identification information is stored in the machine; a storage unit 1607 is configured to, when the trigger condition information corresponding to the received identification information is not stored in the machine, The corresponding identification information is stored. When the trigger condition information corresponding to the received identification information is stored in the local storage area, the trigger condition information of the local storage area corresponding to the received identification information is updated according to the trigger condition information corresponding to the received identification information.

An embodiment of this solution also provides a server, as shown in FIG. 29, including: a sending unit 1701, configured to send at least one trigger condition information and identification information corresponding to the trigger condition information to a user terminal, so that the When the user terminal determines that the collected terminal information matches one of the trigger condition information, it sends identification information corresponding to the matched trigger condition information to the server; and the receiving unit 1702 is configured to receive the identification information sent by the user terminal. An obtaining unit 1703, configured to obtain the information to be pushed corresponding to the identification information; the sending unit 1701 is further configured to send the information to be pushed corresponding to the identification information to the client, so that the user After receiving the information to be pushed, the terminal pushes the received information to be pushed to the user in a specified manner.

Optionally, the obtaining unit 1703 is further configured to find the actual pushed content or message module corresponding to the identification information in the designated storage location; and determine the found actual pushed content or message module as the same as the Identifies the information to be pushed.

Optionally, the obtaining unit 1703 is further configured to find a message module corresponding to the identification information in a designated storage location; collect terminal information, and generate actual information based on the collected terminal information and the message module. Push the content as the information to be pushed corresponding to the identification information.

Optionally, the receiving unit 1702 is further configured to receive a correspondence between preset trigger condition information and identification information.

Optionally, as shown in FIG. 30, the server further includes: a collecting unit 1704 for collecting historical behavior data and preference data of the user; and a creating and updating unit 1705 for using the historical behavior data and preferences Data, establish a new correspondence between trigger condition information and identification information, or update the existing correspondence between trigger condition information and identification information.

An embodiment of this solution also provides a user terminal, as shown in FIG. 31, including: a collecting unit 1801 for collecting terminal information; and a sending unit 1802 for sending the collected terminal information to the server, so that When the server determines that the received terminal information matches one of the trigger condition information, it obtains the information to be pushed corresponding to the trigger condition information, and sends the information to be pushed to the client; a push unit 1803, configured to push the received information to be pushed to a user in a specified manner.

Optionally, the pushing unit 1803 is specifically configured to directly push the received information to be pushed to the user when the information to be pushed is the actual content to be pushed; when the information to be pushed is a message module When the actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is pushed to the user.

An embodiment of this solution also provides a server, as shown in FIG. 32, including:

The receiving unit 1901 is configured to receive terminal information sent by a user terminal.

The matching unit 1902 is configured to match the received terminal information with trigger condition information.

The obtaining unit 1903 is configured to obtain information to be pushed corresponding to the trigger condition information when the received terminal information matches one of the trigger condition information.

The sending unit 1904 is configured to send the information to be pushed to the user terminal, so that the user terminal pushes the received information to be pushed to the user in a specified manner.

Optionally, each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; the matching unit 1902 is specifically configured to combine the received terminal information with each trigger The trigger conditions corresponding to the respective condition information are matched; when the received terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, it is determined that the received terminal information and the trigger condition information When the received terminal information does not match the trigger condition corresponding to any of the trigger condition information in the trigger condition information of the local storage area, it is determined that the received terminal information does not match the trigger condition information in the local storage area. match.

Optionally, the obtaining unit 1903 is specifically configured to find the actual push content or message module corresponding to the trigger condition information in the specified storage location; and determine the found actual push content or message module as the The information to be pushed corresponding to the trigger condition information is described.

Optionally, the obtaining unit 1903 is further specifically configured to find a message module corresponding to the trigger condition information in a specified storage location; and generate actual push content based on the received terminal information and the message module, so as to As information to be pushed corresponding to the trigger condition information.

Optionally, the receiving unit 1901 is further configured to receive a correspondence between preset trigger condition information and information to be pushed.

Optionally, as shown in FIG. 33, the server further includes:

The collecting unit 1905 is configured to collect historical behavior data and preference data of a user.

A establishing and updating unit 1906 is configured to establish a new correspondence relationship between trigger condition information and information to be pushed according to the historical behavior data and preference data, or update an existing correspondence relationship between trigger condition information and information to be pushed. .

An embodiment of this solution also provides a user terminal, as shown in FIG. 34, including:

The collecting unit 2001 is used for collecting terminal information.

The matching unit 2002 is configured to match the collected terminal information with trigger condition information.

The obtaining unit 2003 is configured to obtain information to be pushed corresponding to the matched trigger condition information when the collected terminal information matches one of the trigger condition information.

A pushing unit 2004 is configured to push the obtained information to be pushed to a user in a specified manner.

Optionally, each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; and the matching unit 2002 is specifically configured to combine the collected terminal information with each The trigger conditions corresponding to the respective trigger conditions are matched; when the collected terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information matches the trigger condition The information matches; when the collected terminal information does not match the trigger condition corresponding to any trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information and the trigger condition information of the local storage area are not matched. Mismatch.

Optionally, the pushing unit 2004 is specifically configured to directly push the received information to be pushed to the user when the information to be pushed is actually pushed content; when the information to be pushed is a message mode During grouping, the actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is pushed to the user.

Optionally, as shown in FIG. 35, the client further includes:

The receiving unit 2005 is configured to receive at least one trigger condition information sent by a server and information to be pushed corresponding to the trigger condition information.

The judging unit 2006 is used to judge whether the machine has stored the trigger condition information corresponding to the received information to be pushed; the storage unit 2007 is used to store the trigger condition information corresponding to the received information to be pushed when the machine is not stored The received trigger condition information and the corresponding information to be pushed are stored. When the trigger condition information corresponding to the received information to be pushed is stored in the local storage area, the trigger condition information corresponding to the local storage area corresponding to the received information to be pushed is performed according to the trigger condition information corresponding to the received information to be pushed. Update.

An embodiment of this solution also provides a server, as shown in FIG. 36, including: a sending unit 2101, configured to send at least one trigger condition information and information to be pushed corresponding to the trigger condition information to a user terminal, so that all When the user terminal determines that the collected terminal information matches one of the trigger condition information, it pushes the acquired to-be-pressed information corresponding to the matched trigger condition information to the user in a specified manner.

Optionally, as shown in FIG. 37, the server further includes: a receiving unit 2102, configured to receive a correspondence between preset trigger condition information and information to be pushed.

Optionally, as shown in FIG. 38, the server further includes: a collecting unit 2103, configured to collect historical behavior data and preference data of the user.

A establishing and updating unit 2104 is configured to establish a new correspondence between trigger condition information and information to be pushed according to the historical behavior data and preference data, or update an existing correspondence between trigger condition information and information to be pushed. .

This embodiment of the solution provides an information push system, client, and server. In one solution, the server sends trigger conditions to the client in the form of trigger condition information, and at the same time, the identification information corresponding to the information to be pushed is also sent. It is issued together, so that the client can determine whether it is necessary to push information to the user based on the terminal information, and send the identification information to the server when it is needed, so that the server can send the information to be pushed to the corresponding information according to the identification information. The client, so that the client can push to the user. Compared to the prior art, where the server sends the push message itself, the method provided in this embodiment of the solution considers the actual situation of the user and is more suitable for the user who needs to receive the push information. The timing makes the push information more user-friendly and does not disturb the user.

In another solution, the client can also report the terminal information to the server, so that the server can determine whether to push the information to the user based on the terminal information, and send the information to be pushed to the user when it needs to be pushed. Compared with the prior art, where the server sends the push message itself, the method provided in the embodiment of the solution considers the actual situation of the user, and is more suitable for the user's need to receive the push information. , Making the push information more user-friendly and not disturbing the user.

In another solution, the server sends the trigger condition to the client in the form of trigger condition information, and also sends the information to be pushed, so that the client can determine whether to push to the user based on the terminal information. Compared with the prior art, where a server sends a push message on its own, the method provided in this embodiment of the solution takes into account the actual situation of the user, and is more suitable for the time when the user needs to receive the push information, making the push information more conducive to use. Viewers will not disturb users.

In addition, for the implementation of the user terminal, this embodiment of the solution also provides a possible implementation manner, as shown in FIG. 39, which is a simplified block diagram of the user terminal 220. The client 220 may include a processor 2201 connected to one or more data storage tools. The data storage tool may include a storage medium 2202 and a memory unit 2203. The client 220 may further include an input interface 2204 and an output interface 2205 for communicating with another device or system. The program code executed by the CPU of the processor 2201 may be stored in the memory unit 2202 or the storage medium 2203.

The processor 2201 is configured to collect terminal information through the input interface 2204; match the collected terminal information with trigger condition information; when the collected terminal information matches one of the trigger condition information Sending, through the output interface 2205, identification information corresponding to the trigger condition information matched to the server, so that the server responds to the received identification information, and sends to the user terminal the identification information corresponding to the identification information. Information to be pushed; the output interface 2205 pushes the received information to be pushed to the user in a specified manner.

Optionally, each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; the processor 2201 is further configured to combine the collected terminal information with each trigger The trigger conditions corresponding to the respective condition information are matched; when the collected terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information and the trigger condition information When the collected terminal information does not match the trigger condition corresponding to any of the trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information does not match the trigger condition information of the local storage area. match.

Optionally, the processor 2201 is further configured to directly push the received information to be pushed to the user through the output interface 2205; when the information to be pushed is a message module, according to the receiving The obtained to-be-pressed information and the terminal information generate actual push content, and the newly generated actual push content is pushed to the user through the output interface 2205.

Optionally, the processor 2201 is further configured to send the terminal information to the server through the output interface 2205, so that the server is based on the received terminal information and the received identification information. To determine the actual push content corresponding to the identification information, and send the actual push content as the information to be pushed to the user terminal.

Optionally, the processor 2201 is further configured to receive, through the output interface 2205, at least one trigger condition information and identification information corresponding to the trigger condition information sent by a server, and determine whether the machine has received the received information. The trigger condition information corresponding to the received identification information; when the machine does not store the trigger condition information corresponding to the received identification information, the received trigger condition information and the corresponding identification information are stored. When the trigger condition information corresponding to the received identification information is stored in the local storage area, the trigger condition information of the local storage area corresponding to the received identification information is updated according to the trigger condition information corresponding to the received identification information.

In another possible implementation of the user terminal, the processor 2201 is configured to collect terminal information through the input interface 2204. Sending the collected terminal information to the server, so that when the server determines that the received terminal information matches one of the trigger condition information, it obtains the information to be pushed corresponding to the trigger condition information, And sending the information to be pushed to the client; used to push the received information to be pushed to the user in a specified manner through the output interface 2205.

Optionally, the processor 2201 is further configured to push the received information to be directly pushed to the user through the output interface 2205 when the information to be pushed is actual content to be pushed; When the information to be pushed is a message module, actual pushed content is generated according to the received to-be-pressed information and the terminal information, and the newly generated actual pushed content is pushed to the user through the output interface 2205.

In another possible implementation of the user terminal, the processor 2201 is configured to collect terminal information through the input interface 2204; match the collected terminal information with trigger condition information; when the collected terminal information and When one of the trigger condition information matches, the information to be pushed corresponding to the matched trigger condition information is obtained; and the obtained information to be pushed is pushed to the user in a specified manner through the output interface 2205.

Optionally, each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; and the processor 2201 is further configured to combine the collected terminal information with each The trigger conditions corresponding to the respective trigger conditions are matched; when the collected terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information matches the trigger condition The information matches; when the collected terminal information does not match the trigger condition corresponding to any trigger condition information in the trigger condition information of the local storage area, it is determined that the collected terminal information and the trigger condition information of the local storage area are not matched. Mismatch.

Optionally, the processor 2201 is further configured to push the received information to be directly pushed to the user through the output interface 2205 when the information to be pushed is actual content to be pushed; When the information to be pushed is a message module, actual pushed content is generated according to the received to-be-pressed information and the terminal information, and the newly generated actual pushed content is pushed to the user through the output interface 2205.

Optionally, the processor 2201 is further configured to receive, through the input interface 2204, at least one trigger condition information sent by a server and information to be pushed corresponding to the trigger condition information; and determine whether the machine has stored The trigger condition information corresponding to the received information to be pushed; when the machine does not store the trigger condition information corresponding to the received information to be pushed, the received trigger condition information and the corresponding information to be pushed are stored. When the trigger condition information corresponding to the received information to be pushed is stored in the local storage area, the trigger condition information corresponding to the local storage area corresponding to the received information to be pushed is performed according to the trigger condition information corresponding to the received information to be pushed. Update.

In addition, with regard to the implementation of the server, this embodiment of the solution also provides a possible implementation manner. As shown in FIG. 40, it is a simplified block diagram of the server 230. The server 230 may include a processor 2301 connected to one or more data storage tools. The data storage tool may include a storage medium 2302 and a memory unit 2303. The server 230 may further include an input interface 2304 and an output interface 2305 for communicating with another device or system. The code executed by the CPU of the processor 2301 may be stored in the memory unit 2302 or the storage medium 2303.

The processor 2301 is configured to send at least one trigger condition information and identification information corresponding to the trigger condition information to a client through the output interface 2305, so that the client determines the collected terminal information and When one of the trigger condition information matches, the server sends identification information corresponding to the matched trigger condition information to the server; receives the identification information sent by the client through the input interface 2304; and obtains the corresponding information corresponding to the identification information. Information to be pushed; sending the information to be pushed corresponding to the identification information to the client through the output interface 2305, so that the client will receive the received information after receiving the information to be pushed The information to be pushed is pushed to users in the specified way.

Optionally, the processor 2301 is further configured to search for the actual pushed content or message module corresponding to the identification information in a designated storage location; and determine the found actual pushed content or message module as the same as the Identifies the information to be pushed.

Optionally, the processor 2301 is configured to find a message module corresponding to the identification information in a designated storage location; collect terminal information, and generate an actual push according to the collected terminal information and the message module. Content as the information to be pushed corresponding to the identification information.

Optionally, the processor 2301 is configured to receive, through the input interface 2304, a correspondence relationship between preset trigger condition information and identification information.

Optionally, the processor 2301 is further configured to collect historical behavior data and preference data of the user through the input interface 2304, and establish new trigger condition information and identifiers based on the historical behavior data and preference data. Correspondence between information, or update existing correspondence between trigger condition information and identification information.

In addition, in another possible implementation of the server, the processor 2301 is configured to receive terminal information sent by a client through the input interface 2304, and perform the received terminal information and trigger condition information. Matching; when the received terminal information matches one of the triggering condition information, obtaining the information to be pushed corresponding to the triggering condition information; sending the waiting information to the client through the output interface 2305 Push information, so that the user terminal pushes the received information to be pushed to the user in a specified manner.

Optionally, each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; the processor 2301 is further configured to combine the received terminal information with each The trigger conditions corresponding to the respective trigger conditions are matched; when the received terminal information matches a trigger condition corresponding to one of the trigger condition information in the trigger condition information of the local storage area, it is determined that the received terminal information matches the trigger condition The information matches; when the received terminal information does not match the trigger condition corresponding to any trigger condition information in the trigger condition information of the local storage area, it is determined that the received terminal information and the trigger condition information of the local storage area are not matched. Mismatch.

Optionally, the processor 2301 is further configured to search for the actual push content or message module corresponding to the trigger condition information in the designated storage location; and determine the found actual push content or message module as the The information to be pushed corresponding to the trigger condition information is described.

Optionally, the processor 2301 is further configured to find a message module corresponding to the trigger condition information in a specified storage location; and generate actual push content as the received module information and the message module as Information to be pushed corresponding to the trigger condition information.

Optionally, the processor 2301 is further configured to receive, through the input interface 2304, a correspondence relationship between preset trigger condition information and information to be pushed.

Optionally, the processor 2301 is further configured to collect historical behavior data and preference data of the user through the input interface 2304, and establish new trigger condition information and waiting information based on the historical behavior data and preference data. Correspondence between push information, or update existing correspondence between trigger condition information and information to be pushed.

In addition, in another possible implementation of the server, the processor 2301 is configured to send at least one trigger condition information and identification information corresponding to the trigger condition information to a client through the output interface 2305, In this way, when the user terminal determines that the collected terminal information matches one of the trigger condition information, it pushes the acquired to-be-pressed information corresponding to the matched trigger condition information to the user in a specified manner.

Optionally, the processor 2301 is further configured to receive, through the input interface 2304, a correspondence relationship between preset trigger condition information and information to be pushed.

The processor 2301 is further configured to collect historical behavior data and preference data of the user through the input interface 2304, and establish a corresponding relationship between new trigger condition information and information to be pushed according to the historical behavior data and preference data. Or, update the corresponding relationship between the existing trigger condition information and the information to be pushed.

This embodiment of the solution provides a client and a server for information push. In one solution, the server sends trigger conditions to the client in the form of trigger condition information, and at the same time, the identification information corresponding to the information to be pushed is also sent. It is issued together, so that the client can determine whether it is necessary to push information to the user based on the terminal information, and send the identification information to the server when it is needed, so that the server can send the information to be pushed to the corresponding information according to the identification information. The client, so that the client can push to the user. Compared to the prior art, where the server sends the push message itself, the method provided in this embodiment of the solution considers the actual situation of the user and is more suitable for the user who needs to receive the push information. The timing makes the push information more user-friendly and does not disturb the user.

In another solution, the client can also report the terminal information to the server, so that the server can determine whether to push the information to the user based on the terminal information, and send the information to be pushed to the user when it needs to be pushed. Compared with the prior art, where the server sends the push message itself, the method provided in the embodiment of the solution considers the actual situation of the user, and is more suitable for the user's need to receive the push information. , Making the push information more user-friendly and not disturbing the user.

In another solution, the server sends the trigger condition to the client in the form of trigger condition information, and also sends the information to be pushed, so that the client can determine whether to push to the user based on the terminal information. Compared with the prior art, where a server sends a push message on its own, the method provided in this embodiment of the solution takes into account the actual situation of the user, and is more suitable for the time when the user needs to receive the push information, making the push information more conducive to use. Viewers will not disturb users.

In the above embodiments, the storage medium may be a read-only memory (ROM), or a readable and writable, such as a hard disk or a flash memory. The memory unit may be a random access memory (Random Access Memory, RAM). The memory unit may be physically integrated with the processor or integrated into the memory or constructed as a separate unit.

The processor is the control center of the above-mentioned equipment (the equipment is the above-mentioned server or the above-mentioned client), and provides a processing device for executing instructions, performing interrupt operations, providing a timing function and various other functions. Optionally, the processor includes one or more central processing units (CPUs), such as CPU 0 and CPU 1 shown in FIG. 12. These devices include one or more processors. The processor may be a single-core (single-CPU) processor or a multi-core (multi-CPU) processor. Unless stated otherwise, a component, such as a processor or memory, described as being used to perform a task may be implemented as a general purpose component that is temporarily used to perform a task at a given time or as a specific component specifically manufactured to perform that task . As used herein, the term "processor" refers to one or more devices, circuits, and / or processing cores for processing data, such as computer program instructions.

The code executed by the processor's CPU can be stored in a memory unit or a storage medium. Alternatively, the code stored in the storage medium may be copied into a memory unit for execution by a processor's CPU. The processor may execute at least one kernel (for example, LINUX ^™ , UNIX ^™ , WINDOWS ^™ , ANDROID ^™ , IOS ^™ ). It is well known that the kernel is used to control the execution of other programs or processes, control the communication with peripheral devices and control the computer Use of equipment resources to control the operation of the above equipment.

The above is only a preferred embodiment of the solution, and is not intended to limit the solution. Any modification, equivalent replacement, or improvement made within the spirit and principles of the solution shall be included in the protection of the solution. Within range.

Claims (37)

    An information pushing method includes: a server sends at least one trigger condition information and identification information corresponding to the trigger condition information to a client; the client matches the collected terminal information with the received trigger condition information When the collected terminal information matches one of the received trigger condition information, the client sends identification information corresponding to the matched trigger condition information to the server; the server obtains the identification information Corresponding information to be pushed; the server sends to the client the information to be pushed corresponding to the identification information; and the client pushes the received information to be pushed to the user in a specified manner.         An information push method applied to a user terminal includes: collecting terminal information; matching the collected terminal information with trigger condition information; and when the collected terminal information matches one of the trigger condition information, The server sends identification information corresponding to the matched trigger condition information, so that the server sends the to-be-pressed information corresponding to the identification information to the client in response to the received identification information; It states that the information to be pushed is pushed to users in a specified way.         The method according to item 2 of the scope of patent application, wherein each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; the collected terminal information and the Matching the trigger condition information includes: matching the collected terminal information with the trigger conditions corresponding to each trigger condition information; when the collected terminal information corresponds to one of the trigger condition information in the trigger condition information of the local storage area When the trigger conditions match, make sure that the collected terminal information matches the trigger condition information; when the collected terminal information does not match the trigger conditions corresponding to any of the trigger condition information in the trigger condition information in the local storage area , Make sure that the collected terminal information does not match the trigger condition information in the local storage area.         The method according to item 3 of the scope of patent application, wherein the pushing the received information to be pushed to a user in a specified manner includes: when the information to be pushed is actual content to be pushed, The information to be pushed is directly pushed to the user; when the information to be pushed is a message module, actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is generated Push to users.         The method according to item 3 of the scope of patent application, wherein before the pushing the received information to be pushed to a user in a specified manner, the method further comprises: sending the terminal information to the server to The server is caused to determine the actual push content corresponding to the identification information according to the received terminal information and the received identification information, and send the actual pushed content to the user terminal as the information to be pushed.         The method according to item 4 or 5 of the scope of patent application, wherein before the matching the terminal information collected with the received trigger condition information, the method further comprises: receiving at least one trigger condition information sent by a server, and Identification information corresponding to the trigger condition information; determining whether the machine has stored trigger condition information corresponding to the received identification information; when the machine does not store trigger condition information corresponding to the received identification information, the received Trigger condition information and corresponding identification information are stored; when the trigger condition information corresponding to the received identification information is stored in the local storage area, the corresponding information of the received identification information is based on the trigger condition information corresponding to the received identification information. The trigger condition information of the computer storage area is updated.         An information push method applied to a server, the method includes: sending at least one trigger condition information and identification information corresponding to the trigger condition information to a client, so that the client determines the collected terminal information When it matches one of the trigger condition information, it sends identification information corresponding to the matched trigger condition information to the server; receives the identification information sent by the client; obtains the information to be pushed corresponding to the identification information; The client sends information to be pushed corresponding to the identification information, so that after receiving the information to be pushed, the client pushes the received information to be pushed to the user in a specified manner.         The method according to item 7 of the scope of patent application, wherein the obtaining of the information to be pushed corresponding to the identification information comprises: finding the actual pushed content or message module corresponding to the identification information in a designated storage location; The found actual pushed content or message module is determined as the information to be pushed corresponding to the identification information.         The method according to item 7 of the scope of patent application, wherein the obtaining of information to be pushed corresponding to the identification information comprises: finding a message module corresponding to the identification information in a designated storage location; collecting terminal information, and According to the collected terminal information and the message module, actual push content is generated as the information to be pushed corresponding to the identification information.         The method according to item 9 of the scope of patent application, wherein before the sending at least one trigger condition information and identification information corresponding to the trigger condition information to the client, the method further includes: receiving a preset trigger condition Correspondence between information and identification information.         The method according to item 9 of the scope of patent application, wherein before the sending at least one trigger condition information and identification information corresponding to the trigger condition information to the client, the method further includes: collecting historical behavior of a user Data and preference data; based on the historical behavior data and preference data, establishing a new correspondence relationship between trigger condition information and identification information, or updating an existing correspondence relationship between trigger condition information and identification information.         A method for pushing information includes: a client collects terminal information and sends the collected terminal information to the server; the server matches the received terminal information with trigger condition information; when it receives When the terminal information matches one of the trigger condition information, the server obtains the information to be pushed corresponding to the trigger condition information; the server sends the information to be pushed to the client; The user terminal pushes the received information to be pushed to the user in a specified manner.         An information push method applied to a user terminal includes: collecting terminal information; sending the collected terminal information to the server, so that the server determines one of the received terminal information and trigger condition information When the information is matched, the information to be pushed corresponding to the trigger condition information is obtained, and the information to be pushed is sent to the client; the received information to be pushed is pushed to the user in a specified manner.         The method according to item 13 of the scope of patent application, wherein the pushing the received information to be pushed to a user in a specified manner includes: when the information to be pushed is actual content to be pushed, The information to be pushed is directly pushed to the user; when the information to be pushed is a message module, actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is generated Push to users.         An information push method applied to a server includes: receiving terminal information sent by a client; matching the received terminal information with trigger condition information; when the received terminal information matches the trigger condition information When a match is obtained, the information to be pushed corresponding to the trigger condition information is obtained; the information to be pushed is sent to the client, so that the client uses the received information to be used in a specified manner. Push.         The method according to item 15 of the scope of patent application, wherein each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; and the received terminal information and the Matching the trigger condition information includes: matching the received terminal information with the trigger conditions corresponding to each trigger condition information; when the received terminal information corresponds to one of the trigger condition information in the trigger condition information of the local storage area When the trigger conditions match, make sure that the received terminal information matches the trigger condition information; when the received terminal information does not match the trigger conditions corresponding to any of the trigger condition information in the trigger condition information in the local storage area , Make sure the received terminal information does not match the trigger condition information in the local storage area.         The method according to item 16 of the scope of patent application, wherein the obtaining the information to be pushed corresponding to the trigger condition information includes: searching for the actual push content or message module corresponding to the trigger condition information in a designated storage location. Determining the actual pushed content or message module found as the information to be pushed corresponding to the trigger condition information.         The method according to item 16 of the scope of patent application, wherein the obtaining the information to be pushed corresponding to the trigger condition information comprises: searching a designated storage location for a message module corresponding to the trigger condition information; according to the received information The terminal information and the message module generate actual push content as the information to be pushed corresponding to the trigger condition information.         The method according to item 17 or 18 of the scope of patent application, wherein before the server matches the received terminal information with trigger condition information, the method further includes: receiving preset trigger condition information and to be pushed Correspondence of information.         The method according to item 17 or 18 of the scope of patent application, wherein before the server matches the received terminal information with trigger condition information, the method further comprises: collecting historical behavior data and preference data of the user Based on the historical behavior data and preference data, establish a new correspondence relationship between trigger condition information and information to be pushed, or update an existing correspondence relationship between trigger condition information and information to be pushed.         An information push method includes: a server sends at least one trigger condition information and information to be pushed corresponding to the trigger condition information to a client; the client performs the collected terminal information and the received trigger condition information Match; when the collected terminal information matches one of the received trigger condition information, the client obtains the information to be pushed corresponding to the matched trigger condition information; the client will obtain the The information to be pushed is pushed to users in the specified way.         An information push method applied to a user terminal includes: collecting terminal information; matching the collected terminal information with trigger condition information; obtaining the acquired terminal information when one of the collected trigger information matches one of the trigger condition information; Information to be pushed corresponding to the matched trigger condition information; and the obtained information to be pushed is pushed to the user in a specified manner.         The method according to item 22 of the scope of patent application, wherein each of the trigger condition information is used to indicate a trigger condition for message push corresponding to different types of terminal information; and the collected terminal information and Matching the trigger condition information includes: matching the collected terminal information with the trigger conditions corresponding to each trigger condition information; when the collected terminal information corresponds to one of the trigger condition information in the trigger condition information of the local storage area When the trigger conditions match, make sure that the collected terminal information matches the trigger condition information; when the collected terminal information does not match the trigger conditions corresponding to any of the trigger condition information in the trigger condition information in the local storage area , Make sure that the collected terminal information does not match the trigger condition information in the local storage area.         The method according to item 23 of the scope of patent application, wherein the pushing the received information to be pushed to a user in a specified manner includes: when the information to be pushed is actual content to be pushed, The information to be pushed is directly pushed to the user; when the information to be pushed is a message module, actual push content is generated according to the received information to be pushed and the terminal information, and the newly generated actual push content is generated Push to users.         The method according to item 23 or 24 of the patent application scope, wherein before matching the collected terminal information with the received trigger condition information, the method further comprises: receiving at least one trigger condition information sent by a server, and Information to be pushed corresponding to the trigger condition information; determine whether the machine has stored the trigger condition information corresponding to the received to-be-pressed information; when the machine does not store the trigger condition information corresponding to the received to-be-pushed information, The received trigger condition information and corresponding information to be pushed are stored; when the trigger condition information corresponding to the received information to be pushed is stored in the local storage area, the received The trigger condition information of the local storage area corresponding to the information to be pushed is updated.         An information push method applied to a server, the method includes: sending at least one trigger condition information and identification information corresponding to the trigger condition information to a client, so that the client determines the collected terminal information When it matches one of the trigger condition information, the obtained information to be pushed corresponding to the matched trigger condition information is pushed to the user in a specified manner.         The method according to item 26 of the patent application scope, wherein before the sending at least one trigger condition information and the information to be pushed corresponding to the trigger condition information to the client, the method further includes: receiving a preset trigger Correspondence between condition information and information to be pushed.         The method according to item 26 of the scope of patent application, wherein before the sending at least one trigger condition information and the information to be pushed corresponding to the trigger condition information to the client, the method further includes: collecting a history of a user Behavior data and preference data; based on the historical behavior data and preference data, establishing a new correspondence relationship between trigger condition information and information to be pushed, or updating an existing correspondence relationship between trigger condition information and information to be pushed.         An information pushing system includes a server and a client; the server is used to send at least one trigger condition information and identification information corresponding to the trigger condition information to the client; the client is used to collect information The received terminal information matches the received trigger condition information; when the collected terminal information matches one of the received trigger condition information, the identification information corresponding to the matched trigger condition information is sent to the server; The server is further configured to obtain information to be pushed corresponding to the identification information; send the information to be pushed corresponding to the identification information to the client; and the client is further configured to send the received information The information to be pushed is pushed to users in the specified way.         A user terminal includes: an acquisition unit for collecting terminal information; a matching unit for matching the collected terminal information with trigger condition information; a sending unit for when the collected terminal information and the trigger condition information When one of them is matched, the identification information corresponding to the matched trigger condition information is sent to the server, so that the server responds to the received identification information, and sends to the client a pending response corresponding to the identification information. Push information; a push unit, configured to push the received information to be pushed to a user in a specified manner.         A server includes: a sending unit, configured to send at least one trigger condition information and identification information corresponding to the trigger condition information to a user terminal, so that the user terminal determines the collected terminal information and the trigger condition When one of the information matches, the identification information corresponding to the matched trigger condition information is sent to the server; the receiving unit is used to receive the identification information sent by the client; the obtaining unit is used to obtain the waiting information corresponding to the identification information. Push information; the sending unit is configured to send to the client the information to be pushed corresponding to the identification information, so that after receiving the information to be pushed, the client will receive the information to be pushed Push information is pushed to users in the specified way.         An information pushing system includes a client and a server; the client is used to collect terminal information and send the collected terminal information to the server; and the server is used to send all received information Match the terminal information with the trigger condition information; when the received terminal information matches one of the trigger condition information, obtain the information to be pushed corresponding to the trigger condition information; and send the to the client Information to be pushed; the client is further configured to push the received information to be pushed to the user in a specified manner.         A user terminal includes: an acquisition unit for collecting terminal information; and a sending unit for transmitting the collected terminal information to the server, so that the server determines the received terminal information and trigger condition information When one of them matches, the to-be-pressed information corresponding to the trigger condition information is obtained, and the to-be-pressed information is sent to the client; a pushing unit is configured to receive the to-be-pressed information in a specified manner. Push to users.         A server includes: a receiving unit for receiving terminal information sent by a client; a matching unit for matching the received terminal information with trigger condition information; an obtaining unit for receiving the terminal information When it matches one of the trigger condition information, obtaining the information to be pushed corresponding to the trigger condition information; a sending unit, configured to send the information to be pushed to the client, so that the client will send The received information to be pushed is pushed to the user in a specified manner.         An information push system includes a client and a server; the server is used to send at least one trigger condition information and information to be pushed corresponding to the trigger condition information to the client; the client is used to send The collected terminal information matches the received trigger condition information; when the collected terminal information matches one of the received trigger condition information, the information to be pushed corresponding to the matched trigger condition information is obtained; The obtained information to be pushed is pushed to the user in a specified manner.         A user terminal includes: an acquisition unit for collecting terminal information; a matching unit for matching collected terminal information with trigger condition information; an acquisition unit for collecting collected terminal information and the trigger condition information When one of them is matched, information to be pushed corresponding to the matched trigger condition information is obtained; a pushing unit is configured to push the obtained information to be pushed to the user in a specified manner.         A server includes: a sending unit, configured to send at least one trigger condition information and identification information corresponding to the trigger condition information to a user terminal, so that the user terminal determines the collected terminal information and the trigger condition When one of the information matches, the obtained information corresponding to the matched trigger condition information is pushed to the user in a specified manner.