TW201741970A - System, method and computer program product to recommend insurance package based on user's answer to questionnaire including collecting user identification and browsing traces - Google Patents

Abstract

The present invention relates to generating suitable questionnaire based on the browsing traces of websites collected from an user. More specifically, the invention relates to the systems, methods and computer program products to recommend suitable insurance packages based on the answers to questionnaires. The methods at least includes the following steps: detecting the user's identification information and browsing traces on an insurance website by a website record module. The website record module then generates and stores the subject items in a database according to the user's identification information and browsing traces. A questionnaire module retrieves plural question sets related to the subject items from the database and generates a questionnaire on the insurance website. Eventually, an analysis and recommendation module retrieves a recommended insurance package from the database according to the answers to the questionnaires.

Description

System, method and computer program product for recommending insurance through user questionnaire

The invention relates to a system, a method and a computer program product for recommending insurance through a user questionnaire, in particular, a topic group is selected according to a browsing trajectory of a user on a website to generate a suitable questionnaire, and the appropriate result is recommended by the questionnaire result. Systems, methods and computer program products for insurance solutions.

Under the current social system of capitalism and free commerce, insurance has become an increasingly popular and socially acceptable financial management and life planning tool, and the needs of various insurance companies or financial institutions for the development of insurance blocks have also The water is rising.

However, under fierce competition, various derivative or integrated policies or financial planning contend, whether as a consumer or a seller, how to find a suitable solution or understand the needs of both parties is crucial.

Since the rapid development of the Internet has contributed to the promotion, the promotion and sales of insurance on the Internet platform has become a battleground for the military. How to construct a suitable and fast feedback mechanism or method on the network platform can not only At least a preliminary understanding of individual customers, and even able to quickly cooperate with customers The need to plan for the right goods is indispensable in the field of developing an insurance network platform.

In order to solve the problem of constructing a suitable and fast feedback mechanism or method on the network platform as described in the prior art, the present invention provides a system, method and computer program product for recommending insurance through a user questionnaire, which is a Techniques for collecting information in an insurance website and providing a specific set of questions for the user to answer to substantially or further analyze the user, the techniques of the present invention are detailed in the following paragraphs.

The method for recommending insurance through the user questionnaire includes at least the following steps: a website recording module detects a user's identity information on an insurance website and a browsing track associated with the identity data; the website record The module generates a subject material by using the user's identity data and the browsing track; the website recording module stores the subject material in a database; a question and answer module extracts a plurality of questions associated with the subject matter from the database The question and answer module generates a questionnaire on the insurance website according to each of the problem groups; and an analysis recommendation module extracts a corresponding insurance recommendation plan from the database according to the result of the questionnaire.

The foregoing method for recommending insurance through the user questionnaire is a system for recommending insurance through a user questionnaire, and the system includes a website recording module, a database, a question and answer module, and a recommendation. Module.

The website recording module of the system for recommending insurance through the user questionnaire is linked to the insurance website via the Internet, and the website system is configured to detect the identity of the user and whether the user is in the Each of the observed insurance websites has a historical browsing track, that is, whether individual users have visited the website, whether there is a registered account, what function is used, and so on.

In more detail, the browsing trajectory includes individual users on the aforementioned insurance website for the business or business advertisement, the question group answer, the keyword search, the page round trip, the customer service or the message area, the stay time on the page. The insurance record, the user focus on the interactive record such as the title, and the browsing trajectory of the user's history refers to whether the user has previously performed the operation records in the above browsing trajectory on the aforementioned insurance website, and the website recording mode The group also records the browsing trajectory of each user on the insurance website. After a long time collection, the group will become a browsing trajectory corresponding to the history of the particular user, and the user's browsing trajectory and the user's identity data will be generated. A subject matter material related to the user; and the website recording module stores the subject matter information in a database of the present invention for later use.

The system for recommending insurance through the user questionnaire is further provided with a question and answer module, which is a random or regular extraction of some of the questions from the database in which the plurality of questions to be questioned by the user are stored. Groups, each of the topic groups includes or are open or have fixed options, and each of the topic groups is associated with a career planning or financial insurance attribute required by the client, and the question and answer module will extract the The question group displays a questionnaire in the form of images or audio and video on the insurance website browsed by the user. The questionnaire provides the user with answers to each question group, and the extraction of each topic group and the answers answered by the user are also included. For this kind of browsing trajectory, it will also be recorded in the database by the website recording module.

Finally, the present invention provides a recommendation module through the user questionnaire to recommend the insurance system, and then the user answers the question group according to the questionnaire. As a result, in order to calculate and generate at least one insurance recommendation scheme, the recommended insurance scheme will also answer the implied meaning of each topic group when the user answers the question group, so the insurance scheme will be closer to the insurance scheme. Or for the user's needs or interests, that is, a recommended way of recommending it; and the recommended insurance recommendation is also recorded as a kind of browsing trajectory.

However, when a user utilizes the insurance website (perhaps actively requesting a question or answer or only entering the website), the website recording module detects or queries the user in the database to have browsed on the aforementioned insurance website. Track (that is, the user has used this insurance website or has a question), the question and answer module can use the existing history browsing track, these historical browsing tracks can be used as a reference for previous experience, according to It selects the topic group in the database to provide user answers or interactions.

In addition, the present invention can also have the function of analyzing whether the recommendation method is valid through the user questionnaire to recommend the recommendation module in the insurance, that is, the website system can further record whether the specific user is recommended after the recommended insurance recommendation There are online application, payment, appointment interview, online customer service or the introduction page of the so-called insurance recommendation scheme on the insurance website. There is a search or long-term stop action, etc. This is a recommended effect data. It can also be included as the user's browsing track and stored by the website recording module.

In the method for recommending insurance through the user questionnaire, the database stores a large number of problem groups to be questioned by the user, and each of the problem groups can be changed or increased by the system administrator. Each of the topic groups includes a special dynamic tag, which is a type of attribute group that is assigned to each of the individual topic groups (for example, the label of the title setting is to understand the user's financial positivity, and the topic is The answer option is possible Contains options such as indicating that the user is a positive or negative attribute, a unit of calculation (for example, quantifying the strength of a certain attribute as a numerical value, etc.), and a weighting parameter (for example, a more representative topic at settlement or logical operation) Time has a higher weighting level) or relevance (for example: a topic and other topics are intended to explore the user-specific face, so it may further lead to a higher degree of relevance, or a topic is completely different from other topics For the user, if the user's answer to the two questions is contradictory, he can develop or question the credibility of the answer, etc.), etc., the dynamic label is used to make the user answer the question. They are not independent of each other. Through this analysis, they can be further quantified to judge, so that the recommended insurance recommendation can be more in line with user needs or have higher reference credibility.

The website recording module of the present invention for recommending insurance through the user questionnaire will further record the browsing trajectory of other insurance-related pages linked or directed by the user on all the aforementioned insurance websites, and The browsing trajectory obtained by the pagination is used to analyze and record the user's usage habits and to recommend appropriate insurance schemes.

In addition, the present invention further provides a computer program product for recommending insurance through a user questionnaire. When the computer device loads and executes the computer program product, the user can complete the question through the user questionnaire according to the foregoing invention. The steps of the insurance method.

From the above description, it can be seen that the system, method and computer program product of the present invention through the user questionnaire to recommend insurance are a technology with high credibility and sustainable training progress.

1‧‧‧Users

2‧‧‧ Insurance website

301‧‧‧Website Recording Module

302‧‧‧Database

303‧‧‧Q&A module

304‧‧‧Recommended module

S201~S204‧‧‧ method steps

FIG. 1 is a schematic diagram of a system architecture for recommending insurance through a user questionnaire.

FIG. 2 is a schematic diagram of a method for recommending insurance by answering a question from a user questionnaire according to the present invention.

The following is a further description of the system, the method and the computer program product of the present invention through the user questionnaire in the following embodiments. Referring first to FIG. 1 , the present invention is based on the user questionnaire to recommend insurance. Schematic diagram of system architecture.

Among them, it can be seen that the user 1 is connected to the insurance website 2 via the network to interact with the insurance website 2, and the visually visible person is the interactive page displayed on the insurance website 2, and the system of the present invention has a website recording mode. The group 301 obtains the information on the insurance website 2 through the network, and the user's identity information on the network and all the browsing tracks of the insurance website 2 are used to generate the subject matter information of the user 1 is recorded in In the database 302.

A plurality of topic groups are stored in the database 302, and each of the topic groups is associated with a career planning or financial insurance attribute required by the client. One of the question and answer modules 303 of the present invention is related to the user in the database 302. The subject material generates a questionnaire and displays the questionnaire on the insurance website 2 for the user to view or answer, and the user's answer to the questionnaire is also regarded as a kind of browsing trajectory recorded by the website recording module 301.

The system for recommending insurance through the user questionnaire is further provided with a recommendation module 304 for transmitting to the insurance website 2 according to the user's answer to the questionnaire and the user's browsing trajectory to generate an insurance recommendation scheme for the user to understand. And the insurance recommendation and the user recommend the insurance Various subsequent actions of the solution are also considered to be a browsing trajectory recorded by the website recording module 301.

Please refer to FIG. 2 , which is a method diagram of the method for recommending insurance through the user questionnaire. The first step S201 is: a website recording module detects a user's identity on an insurance website. The data and a browsing trajectory associated with the identity data are steps for collecting the attributes or preferences of the user for the system of the present invention.

Then, in step S202, the website recording module generates a subject material by using the user's identity data and the browsing track, and stores the information in a database, so that the user can use the user to perform various ways on the network. The steps of browsing tracks to correlate to store data.

In step S203, a question and answer module extracts a plurality of question groups associated with the subject matter from the database, and the question and answer module generates a questionnaire on the insurance website according to each of the question groups, which is collected according to the invention. The user attributes or preferences are derived to extract the topic steps of the user's interest or other user attributes.

Finally, in step S204, a recommendation module extracts a corresponding insurance recommendation plan in the database according to the result of the questionnaire, and further recommends the recommendation of the insurance item or combination that the user is more likely to be interested in after recovering the questionnaire. step.

The questionnaire in the step S203 and the step S204 and the insurance recommendation scheme are all part of the browsing trajectory recorded by the user in accordance with the user identity record, so that the system of the present invention can be quickly used by the user in the future. Understand the user's past interests in order to determine whether the user's needs have changed, or to quickly recommend a more innovative insurance plan for users' reference.

In summary, the present invention answers the questions through the user questionnaire. The system, method and computer program products of the insurance are innovative in terms of technical ideas, and also have various functions that are inferior to the prior art. They have fully complied with the statutory invention patent requirements of novelty and progressiveness, and filed patent applications according to law, and urged you to approve them. This invention patent application is to invent invention, to the sense of virtue.

1‧‧‧Users

2‧‧‧ Insurance website

301‧‧‧Website Recording Module

302‧‧‧Database

303‧‧‧Q&A module

304‧‧‧Recommended module

Claims (13)

A method for recommending insurance through a user questionnaire, the method comprising: a website recording module detecting a user's identity information on an insurance website and a browsing trajectory associated with the identity data; the website recording mode The group generates a subject material by using the user's identity data and the browsing track; the website recording module stores the subject material in a database; a question and answer module extracts a plurality of topic groups associated with the subject matter from the database The question and answer module generates a questionnaire on the insurance website according to each of the problem groups; and a recommendation module extracts a corresponding insurance recommendation plan from the database according to the result of the questionnaire. The method for recommending insurance through a user questionnaire as described in claim 1 of the patent application scope, wherein the browsing trajectory includes the questionnaire and the insurance recommendation scheme. For example, the method for recommending insurance through the user questionnaire is described in claim 1 of the patent application scope, wherein the browsing trajectory includes advertisements of the insurance website, individual question group answers, search, page round-trip, question, stay, and focus attention. And interactive records. For example, in the method of claim 1, the method for recommending insurance through a user questionnaire, wherein each of the topic groups in the database includes a plurality of dynamic tags, wherein each of the dynamic tags assigns attribute classification to each of the topic groups. , calculation unit or weighting parameter. As recommended in the first paragraph of the patent application, the user questionnaire is used to recommend The insurance method, wherein the website recording module also records the browsing trajectory of the user in the other pages linked to the insurance website, and is included as the browsing trajectory. The method for recommending insurance through a user questionnaire according to the first aspect of the patent application, wherein the recommendation module further records one recommended effect data generated after the insurance recommendation program is recommended, wherein the recommendation effect is The data is for direct online applications, payment, appointment interviews, online customer service or the introduction page of the appropriate insurance plan on the insurance website, such as search or long-term stay. A computer program product for recommending insurance through a user questionnaire, and when the computer device loads and executes the computer program product, the steps as described in any one of claims 1 to 6 can be completed. A system for recommending insurance through a user questionnaire, comprising: a website recording module, wherein the website recording module detects an identity information of the user on an insurance website and browses one of the related materials The trajectory, the website records the module and generates a theme data; a database for the website recording module to store the user's subject matter information, the database also stores a plurality of question groups; a question and answer module, The question and answer module extracts each of the question groups associated with the subject matter from the database to generate a questionnaire on the insurance website; and a recommendation module, the recommendation module generates the question according to the question and answer module The results of the questionnaire are used to generate an insurance recommendation. The system for recommending insurance through the user questionnaire according to item 8 of the patent application scope, wherein the browsing trajectory additionally includes the questionnaire and the insurance recommendation scheme. If you apply for a question through the user questionnaire as described in item 8 of the patent application scope, you can recommend it. The insurance system, wherein the browsing track additionally includes the user's answer to the advertisement, the title group, the search, the page round trip, the question, the stay, the focus and the interaction record on the aforementioned insurance website. The system for recommending insurance through a user questionnaire according to item 8 of the patent application scope, wherein each of the topic groups in the database includes a plurality of dynamic tags, each of which is assigned to each of the topic group attributes, Calculate units or weighting parameters. The system for recommending insurance through the user questionnaire as described in item 8 of the patent application, wherein the website recording module also records the browsing trajectory of the users of other pages linked to the aforementioned insurance website, and will be included in the record. For this browsing track. The system for recommending insurance through the user questionnaire according to item 8 of the patent application scope, wherein the recommendation module can further record one of the recommended effect data generated after the insurance recommendation program is recommended, the recommendation effect The data is for direct online applications, payment, appointment interviews, online customer service or the introduction page of the appropriate insurance plan on the insurance website, such as search or long-term stay.