TW201627930A - Information processing device, information processing method, and program - Google Patents

Information processing device, information processing method, and program Download PDF

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TW201627930A
TW201627930A TW104143608A TW104143608A TW201627930A TW 201627930 A TW201627930 A TW 201627930A TW 104143608 A TW104143608 A TW 104143608A TW 104143608 A TW104143608 A TW 104143608A TW 201627930 A TW201627930 A TW 201627930A
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customer
application
content
recorded
information processing
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TWI562085B (en
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Emiko SOTA
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Rakuten Inc
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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Abstract

A provision unit (101) provides a customer with content, which indicates a privilege code that can be applied to an application, in such a manner that the content can be viewed by the customer. A presentation unit (102) presents, to the customer, an input form having a plurality of input fields for the customer to enter information required for the application. When the customer is filling out the input form, a determination unit (103) determines whether the customer has viewed the provided content, on the basis of the information in the already filled-in input fields of the plurality of input fields. If it is determined that the customer has viewed the content, a notification unit (104) notifies the customer that the privilege code indicated by the content can be applied to the subscription.

Description

資訊處理裝置、資訊處理方法 Information processing device, information processing method

本發明係有關於資訊處理裝置、資訊處理裝置、及程式,尤其是有關於申請時的贈禮之適用。 The present invention relates to information processing devices, information processing devices, and programs, and more particularly to the application of gifts at the time of application.

先前以來,預先發佈購入或入會等之申請時可適用的贈禮(例如優惠券),藉此以促進購入或入會的手法,已為人知。已被發佈贈禮的顧客,係藉由在購入或入會等之申請時適用該當贈禮,就可接受購入金額之折扣,或在入會後可以取得能夠利用的點數。例如,專利文獻1係揭露,以使用者所使用的攜帶型終端來管理可接受對所定商品之折扣的優惠券的技術。 Previously, it was known to pre-release gifts (such as coupons) that were applicable at the time of application for purchase or membership, etc., in order to promote purchase or membership. A customer who has been given a gift can accept a discount on the purchase amount by applying the gift at the time of the purchase or membership, or can obtain the points that can be used after the membership. For example, Patent Document 1 discloses a technique of managing a coupon that accepts a discount on a predetermined item with a portable terminal used by a user.

〔先前技術文獻〕 [Previous Technical Literature] 〔專利文獻〕 [Patent Document]

〔專利文獻1〕日本特開2014-203373號公報 [Patent Document 1] Japanese Patent Laid-Open Publication No. 2014-203373

然而,在入會或購入的申請之際,若顧客得 知有贈禮,而且該贈禮在自己的申請中無法適用,則可能會為了想要獲得贈禮而中斷申請之手續,或是認為沒有拿到贈禮就蒙受損失所以中止申請之手續等等。如此,為了促進入會或購入之申請所需之贈禮,反而會阻礙申請之完成,存在如此問題。 However, at the time of the application for membership or purchase, if the customer If you know that there is a gift, and the gift cannot be applied in your application, you may interrupt the application process in order to obtain a gift, or you may be suspended if you do not receive the gift. In this way, in order to promote the gift required for the application for membership or purchase, it will hinder the completion of the application, and there is such a problem.

本發明係為了解決上記課題,目的在於提供一種,防止阻礙申請之完成同時適合於提供贈禮的資訊處理裝置、資訊處理方法、及程式。 The present invention has been made to solve the above problems, and an object of the present invention is to provide an information processing apparatus, an information processing method, and a program which are suitable for providing a gift and which are suitable for providing a gift.

本發明的第1觀點所述之資訊處理裝置,其特徵為,具備:提供部,係將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客;和提示部,係將具有用來讓前記顧客輸入前記申請所必須之資訊所需之複數輸入欄的輸入表單,提示給前記顧客;和判定部,係在前記顧客對前記輸入表單正在進行輸入的期間,基於前記複數輸入欄之中已輸入的輸入欄中所被輸入的資訊,來判定前記顧客是否已經瀏覽過前記所被提供之內容;和告知部,係一旦判定為前記顧客已經瀏覽過前記內容,則將前記申請中可以適用該當內容中所被記載之前記贈禮代碼這件事情,告知給前記顧客。 The information processing device according to the first aspect of the present invention, further comprising: a providing unit that provides a content that is applicable to the application gift code, and provides the content to the customer in a browseable manner; The input form for the plural input field required for the pre-recording customer to input the information necessary for the pre-registration application is presented to the pre-recording customer; and the judging part is based on the pre-recording period during which the customer inputs the pre-entry input form. Entering the information entered in the input field in the input field to determine whether the pre-recorded customer has browsed the content provided by the pre-record; and the notification unit, once determined that the pre-recorded customer has viewed the pre-recorded content, The pre-recording application can be applied to the pre-recorded customer by applying the gift-giving code recorded in the content.

於上記資訊處理裝置中,其特徵為,前記告知部,係將前記贈禮代碼是已被當作初期值而填寫的可編輯之輸入欄追加至前記輸入表單而令前記提示部提示之,以將可以適用前記贈禮代碼這件事情,告知給前記顧客。 In the above-described information processing device, the pre-recording notification unit adds an editable input field that has been filled in as an initial value to the pre-record input form, and prompts the pre-recording unit to It is possible to apply the pre-sign gift code to the pre-record customer.

又,於上記資訊處理裝置中,其特徵為,前記告知部,係於前記申請中將前記被判定為已瀏覽之內容中所被記載之贈禮代碼加以適用,並告知該當贈禮已被適用。 Further, in the above-described information processing device, the pre-recording notification unit applies the gift code described in the content that has been determined to have been browsed in the pre-recording application, and notifies that the gift has been applied.

又,於上記資訊處理裝置中,其特徵為,前記判定部,係基於含有前記內容的電子郵件是否已經開封,來判定前記顧客是否已經瀏覽了前記內容。 Further, in the above-described information processing device, the pre-determination determining unit determines whether or not the pre-recorded customer has browsed the pre-recorded content based on whether or not the e-mail containing the pre-recorded content has been opened.

又,於上記資訊處理裝置中,其特徵為,前記內容係對前記顧客以可識別的方式建立對應;前記判定部,係基於是否發生有任何人對前記內容做過瀏覽,來判定前記顧客是否已經瀏覽了前記內容。 Further, in the above-described information processing device, the pre-recorded content is associated with the pre-recorded customer in an identifiable manner; and the pre-determination determining unit determines whether the pre-recorded customer is based on whether or not any person has browsed the pre-recorded content. I have already browsed the pre-recorded content.

又,於上記資訊處理裝置中,其特徵為,一旦前記申請被進行,則判定在前記申請中是否適用前記贈禮代碼而完成了該當申請;一旦判定為前記申請中未適用前記贈禮代碼就直接完成了申請,則在前記申請完成後,將前往前記內容或是其他內容之誘導,提示給前記顧客;一旦判定為前記顧客是隨應於前記誘導而瀏覽了前記內容或是前記其他內容,則於前記申請中,前記贈禮代碼 會被回溯而適用。 Further, in the above-described information processing device, it is characterized in that, if the pre-recording application is performed, it is determined whether or not the pre-booking gift code is applied in the pre-recording application, and the application is completed; once it is determined that the pre-recording application code is not applied, the pre-signing gift code is directly completed. If the application is completed, the pre-recording application or other content will be prompted to the pre-recording customer; once it is determined that the pre-recording customer is browsing the pre-recording content or the pre-recording other content in response to the pre-recording induction, then In the pre-application, the pre-sign gift code Will be retrospectively applicable.

又,於上記資訊處理裝置中,其特徵為,一旦前記申請被進行,則判定在前記申請中是否適用前記贈禮代碼而完成了該當申請;一旦判定為前記申請中未適用前記贈禮代碼就直接完成了申請,則在前記申請完成後向前記顧客提示用來輸入前記贈禮代碼所需之輸入欄;一旦在前記輸入欄中輸入前記贈禮代碼,則於前記申請中,前記贈禮代碼會被回溯而適用。 Further, in the above-described information processing device, it is characterized in that, if the pre-recording application is performed, it is determined whether or not the pre-booking gift code is applied in the pre-recording application, and the application is completed; once it is determined that the pre-recording application code is not applied, the pre-signing gift code is directly completed. If the application is completed, the customer will be prompted to enter the input field required for the pre-sign gift code after the application is completed; once the pre-entry gift code is entered in the pre-entry field, the pre-report gift code will be retrospectively applied. .

本發明的第2觀點所述之資訊處理方法,其特徵為,具備:提供工程,係將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客;和提示工程,係將具有用來讓前記顧客輸入前記申請所必須之資訊所需之複數輸入欄的輸入表單,提示給前記顧客;和判定工程,係在前記顧客對前記輸入表單正在進行輸入的期間,基於前記複數輸入欄之中已輸入之輸入欄中所被輸入的資訊,來判定前記顧客是否已經瀏覽過前記所被提供之內容;和告知工程,係一旦判定為前記顧客已經瀏覽過前記內容,則將前記申請中可以適用該當內容中所被記載之前記贈禮代碼這件事情,告知給前記顧客。 The information processing method according to the second aspect of the present invention is characterized in that the present invention includes: providing a project, and displaying a content applicable to the gift code of the application, and providing the content to the customer in a browseable manner; It will have an input form for the pre-recorded customer to input the plural input fields required for the information necessary for the pre-application, and will be presented to the pre-recording customer; and the judgment project is based on the pre-recording period during which the customer inputs the form to the pre-record input form. Entering the information entered in the input field in the input field to determine whether the pre-recorded customer has browsed the content provided by the pre-record; and informing the project that once the pre-recorded customer has viewed the pre-recorded content, The pre-recording application can be applied to the pre-recorded customer by applying the gift-giving code recorded in the content.

本發明的第3觀點所述之程式,其特徵為, 係使電腦發揮機能而成為:提供部,係將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客;提示部,係將具有用來讓前記顧客輸入前記申請所必須之資訊所需之複數輸入欄的輸入表單,提示給前記顧客;判定部,係在前記顧客對前記輸入表單正在進行輸入的期間,基於前記複數輸入欄之中已輸入之輸入欄中所被輸入的資訊,來判定前記顧客是否已經瀏覽過前記所被提供之內容;告知部,係一旦判定為前記顧客已經瀏覽過前記內容,則將前記申請中可以適用該當內容中所被記載之前記贈禮代碼這件事情,告知給前記顧客。 A program according to a third aspect of the present invention, characterized in that The function of the computer is: the providing department, which will record the contents of the gift code applicable to the application, and provide the content to the customer in a browseable manner; the prompting department will have the pre-recording customer input into the pre-application office. The input form of the plural input field required for the necessary information is presented to the pre-recorded customer; the judgment part is the period in which the input of the pre-record input form is being input, based on the input field entered in the multi-entry input field of the pre-record The information entered is used to determine whether the pre-recorded customer has browsed the content provided by the pre-record; the notification department determines that the pre-recorded customer has viewed the pre-recorded content, and the pre-recording application can be applied to the pre-recorded content. This code is told to the pre-record customer.

此外,上記程式係亦可被記錄在記錄媒體中。該記錄媒體,係可為非暫時性(non-transitory)記錄媒體,可獨立於電腦而進行散佈、販售。此處,所謂非暫時性記錄媒體,係指有形(tangible)之記錄媒體。非暫時性記錄媒體係為例如為CD、軟碟片、硬碟、光磁碟、DVD、磁帶、半導體記憶體等。又,所謂暫時性(transitory)記錄媒體,係指傳輸媒體(傳播訊號)本身。暫時性記錄媒體係為例如電訊號、光訊號、電磁波等。此外,所謂暫時性(temporary)記憶領域,係為用來暫時記憶資料或程式所需的領域,例如RAM(Random Access Memory)等揮發性記憶體。 In addition, the above program can also be recorded on the recording medium. The recording medium may be a non-transitory recording medium, and may be distributed and sold independently of a computer. Here, the non-transitory recording medium refers to a tangible recording medium. The non-transitory recording medium is, for example, a CD, a floppy disk, a hard disk, a magneto-optical disk, a DVD, a magnetic tape, a semiconductor memory or the like. Further, the term "transitory" recording medium refers to a transmission medium (propagation signal) itself. Temporary recording media are, for example, electrical signals, optical signals, electromagnetic waves, and the like. Further, the term "temporal memory" is used to temporarily store data or programs, such as volatile memory such as RAM (Random Access Memory).

若依據本發明,則可提供一種防止阻礙申請之完成同時適合於提供贈禮的資訊處理裝置、資訊處理方法、及程式。 According to the present invention, it is possible to provide an information processing apparatus, an information processing method, and a program that prevent the completion of the application and are suitable for providing gifts.

100‧‧‧資訊處理裝置 100‧‧‧Information processing device

101‧‧‧提供部 101‧‧‧Provisional Department

102‧‧‧提示部 102‧‧‧ Tips Department

103‧‧‧判定部 103‧‧‧Decision Department

104‧‧‧告知部 104‧‧‧Notice

105‧‧‧受理部 105‧‧‧ Reception Department

200、201、202~20m‧‧‧店家終端 200, 201, 202~20m‧‧‧ store terminal

300、301、302~30n‧‧‧顧客終端 300, 301, 302~30n‧‧‧ customer terminal

400‧‧‧網際網路 400‧‧‧Internet

500‧‧‧資訊處理裝置 500‧‧‧Information processing device

501‧‧‧CPU 501‧‧‧CPU

502‧‧‧ROM 502‧‧‧ROM

503‧‧‧RAM 503‧‧‧RAM

504‧‧‧記憶裝置 504‧‧‧ memory device

505‧‧‧NIC 505‧‧‧NIC

506‧‧‧影像處理部 506‧‧‧Image Processing Department

507‧‧‧聲音處理部 507‧‧‧Sound Processing Department

508‧‧‧顯示器 508‧‧‧ display

509‧‧‧揚聲器 509‧‧‧Speaker

510‧‧‧控制器 510‧‧‧ Controller

600‧‧‧入會登錄表單 600‧‧‧Member registration form

700‧‧‧電子郵件 700‧‧‧Email

800、900‧‧‧瀏覽器 800, 900‧‧‧ browser

〔圖1〕本發明之實施形態所述之資訊處理裝置、店 家終端、顧客終端之關係的圖示。 [Fig. 1] An information processing apparatus and shop according to an embodiment of the present invention Illustration of the relationship between the home terminal and the customer terminal.

〔圖2〕資訊處理裝置與顧客終端之間所被進行的通訊之例子的圖示。 FIG. 2 is a diagram showing an example of communication performed between the information processing device and the customer terminal.

〔圖3〕實現本發明之實施形態所述之資訊處理裝置的典型之資訊處理裝置之實體構成的圖示。 Fig. 3 is a view showing the physical configuration of a typical information processing device which realizes the information processing device according to the embodiment of the present invention.

〔圖4〕實施形態1所述之資訊處理裝置的機能構成的圖示。 Fig. 4 is a view showing the functional configuration of the information processing device according to the first embodiment.

〔圖5〕入會登錄表單的說明圖。 [Fig. 5] An explanatory diagram of the membership registration form.

〔圖6〕記載有贈禮代碼之電子郵件的說明圖。 [Fig. 6] An explanatory diagram of an e-mail in which a gift code is described.

〔圖7〕瀏覽履歷表的說明圖。 [Fig. 7] An explanatory diagram of the browsing history table.

〔圖8〕已被追加有贈禮代碼之輸入欄的入會登錄表單的說明圖。 [Fig. 8] An explanatory diagram of an enrollment registration form in which an input field of a gift code is added.

〔圖9〕已被追加有用來瀏覽贈禮代碼所需之連結的入會登錄表單的說明圖。 [Fig. 9] An explanatory diagram of an enrollment registration form to which a link required for browsing a gift code is added.

〔圖10〕實施形態1所述之資訊處理裝置所進行之 處理的說明用流程圖。 [Fig. 10] The information processing apparatus according to the first embodiment performs The description of the process uses a flow chart.

〔圖11〕實施形態2所述之資訊處理裝置的機能構成的圖示。 Fig. 11 is a view showing the functional configuration of the information processing device according to the second embodiment.

〔圖12〕被提示給顧客的WEB網頁的說明圖。 [Fig. 12] An explanatory diagram of a WEB web page presented to the customer.

〔圖13〕記載有贈禮代碼之內容的說明圖。 FIG. 13 is an explanatory diagram showing the contents of the gift code.

〔圖14〕已被追加有訊息之入會登錄表單的說明圖。 [Fig. 14] An explanatory diagram of the membership registration form to which a message has been added.

〔圖15〕實施形態2所述之資訊處理裝置所進行之處理的說明用流程圖。 Fig. 15 is a flow chart for explaining the processing performed by the information processing device according to the second embodiment.

〔圖16〕被提示給顧客的連結的說明圖。 [Fig. 16] An explanatory diagram of a link presented to a customer.

〔圖17〕記載有贈禮代碼之內容的說明圖。 FIG. 17 is an explanatory diagram showing the contents of the gift code.

〔圖18〕實施形態3所述之資訊處理裝置所進行之處理的說明用流程圖。 Fig. 18 is a flow chart for explaining the processing performed by the information processing device according to the third embodiment.

〔圖19〕要求贈禮代碼之記入的WEB網頁的說明圖。 [Fig. 19] An explanatory diagram of a WEB webpage that requires the gift code to be entered.

〔圖20〕實施形態4所述之資訊處理裝置所進行之處理的說明用流程圖。 Fig. 20 is a flow chart for explaining the processing performed by the information processing device according to the fourth embodiment.

(1.全體構成) (1. Overall composition)

本發明的實施形態所述之資訊處理裝置100,係如圖1所示,係被連接至網際網路400。網際網路400上,係除了資訊處理裝置100以外,還有店家終端201、202~ 20m(以下將這些總稱為「店家終端200」)、顧客終端301、302~30n(以下將這些總稱為「顧客終端300」)係被連接。 The information processing device 100 according to the embodiment of the present invention is connected to the Internet 400 as shown in FIG. On the Internet 400, in addition to the information processing device 100, there are also store terminals 201, 202~ 20m (hereinafter collectively referred to as "store terminal 200"), and customer terminals 301 and 302 to 30n (hereinafter collectively referred to as "customer terminal 300") are connected.

資訊處理裝置100係例如,在網際網路上進行商品或服務之買賣的電子市場中,受理在電子市場中進行買賣所需之入會之申請或商品之購入之申請,或將可利用於該當買賣的優惠券等之贈禮,發佈給顧客。 The information processing device 100 is, for example, an electronic market that conducts the purchase or sale of goods or services on the Internet, accepts applications for purchases or purchases of goods required for purchase and sale in the electronic market, or may be available for sale. Gifts such as coupons are issued to customers.

店家終端200,係為在電子市場中販售商品的店家(販售者)所使用的終端。 The store terminal 200 is a terminal used by a store (seller) who sells goods in an electronic market.

顧客終端300,係進行店家所販賣之商品的瀏覽、購入、或為了購入該當商品而進行電子市場之入會的顧客,所使用的終端。 The customer terminal 300 is a terminal used by a customer who browses, purchases, or enters an electronic market in order to purchase the product.

圖2中圖示了,於本案中,從顧客終端300進行入會或購入等之申請時,在資訊處理裝置100與顧客終端300之間所被進行的通訊之一例。 FIG. 2 illustrates an example of communication performed between the information processing device 100 and the customer terminal 300 when the client terminal 300 makes an application for membership or purchase.

資訊處理裝置100,係將記載有可適用於申請之贈禮的內容,發送至顧客終端300(1)。 The information processing device 100 transmits the content indicating that the gift is applicable to the application to the customer terminal 300 (1).

顧客終端300,係一旦所被提供之內容是被顧客所瀏覽,則將表示內容已經瀏覽的瀏覽通知,發送至資訊處理裝置100(2)。 The customer terminal 300 transmits a browsing notification indicating that the content has been browsed to the information processing apparatus 100 (2) once the content provided is browsed by the customer.

又,顧客終端300,係將入會或購入之申請的要求,發送至資訊處理裝置100(3)。 Further, the customer terminal 300 transmits a request for an application for membership or purchase to the information processing device 100 (3).

資訊處理裝置100,係一旦從顧客終端300受理申請之要求,就將具有用來輸入申請時所必須之資訊所 需之複數輸入欄的輸入表單,發送至顧客終端300(4)。 The information processing device 100, once receiving the request from the customer terminal 300, will have the information necessary for inputting the application. The input form of the plural input field is required to be sent to the customer terminal 300 (4).

顧客終端300,係一旦接收輸入表單就將該當輸入表單顯示在畫面,一旦被顧客對該當輸入表單中所含之輸入欄填寫了資訊,就將已被填寫的資訊,發送至資訊處理裝置100(5)。 The customer terminal 300 displays the input form on the screen upon receiving the input form, and once the information is filled in by the customer in the input field included in the input form, the filled information is sent to the information processing apparatus 100 ( 5).

資訊處理裝置100,係一旦接收到已被填寫之資訊,就基於該當已被填寫之資訊,來判定是否有從顧客終端300接收到瀏覽通知(6)。 The information processing device 100 determines whether or not the browsing notification has been received from the customer terminal 300 based on the information that has been filled in, once the information that has been filled in is received.

資訊處理裝置100,係一旦判定為從顧客終端300接收到瀏覽通知,就向該當顧客終端300發送用來告知可適用於申請之贈禮的通知(7)。 When the information processing device 100 determines that the browsing notification has been received from the customer terminal 300, it transmits a notification (7) for notifying the gift applicable to the application to the customer terminal 300.

然後,一旦對輸入表單的填寫結束,完成申請,則資訊處理裝置100係向顧客終端300,發送申請完成通知(8)。 Then, upon completion of the filling of the input form and completion of the application, the information processing apparatus 100 transmits an application completion notification (8) to the customer terminal 300.

(2.資訊處理裝置的概要構成) (2. Outline of information processing device)

說明實現本發明之實施形態所述之資訊處理裝置100的典型之資訊處理裝置500的實體構成。 A physical configuration of a typical information processing device 500 that realizes the information processing device 100 according to the embodiment of the present invention will be described.

資訊處理裝置500,係如圖3所示,具備:CPU(Central Processing Unit)501、ROM(Read Only Memory)502、RAM(Random Access Memory)503、記憶裝置504、NIC(Network Interface Card)505、影像處理部506、聲音處理部507、顯示器508、揚聲器509、控 制器510。 As shown in FIG. 3, the information processing device 500 includes a CPU (Central Processing Unit) 501, a ROM (Read Only Memory) 502, a RAM (Random Access Memory) 503, a memory device 504, and an NIC (Network Interface Card) 505. Image processing unit 506, sound processing unit 507, display 508, speaker 509, control Controller 510.

CPU 501係控制資訊處理裝置500全體之動作,與各構成要素做連接,收授控制訊號或資料。 The CPU 501 controls the operation of the entire information processing device 500, and connects to each component to receive a control signal or data.

ROM 502中係記錄有,資訊處理裝置500全體動作控制上所必需的作業系統的程式或各種資料。 In the ROM 502, a program or various materials of the operating system necessary for the overall operation control of the information processing device 500 are recorded.

RAM 503係用來暫時性記憶資料或程式,會將從記憶裝置504所讀出之程式或資料、其他通訊上所必須之資料等,加以保持。 The RAM 503 is used to temporarily store data or programs, and maintains programs or data read from the memory device 504, and other information necessary for communication.

記憶裝置504,係由硬碟或快閃記憶體等所構成,記憶著在資訊處理裝置500中進行處理的資料。又,記憶裝置504係亦可被構成為,具備從CD(Compact Disc)等之記錄媒體讀出資料的設備等。 The memory device 504 is composed of a hard disk or a flash memory, and stores data processed in the information processing device 500. Further, the memory device 504 may be configured to include a device for reading data from a recording medium such as a CD (Compact Disc).

NIC 505,係用來將資訊處理裝置500連接至網際網路等之電腦通訊網,透過NIC 505而與其他資訊處理裝置等進行資料收授。 The NIC 505 is used to connect the information processing device 500 to a computer communication network such as the Internet, and to receive data with other information processing devices through the NIC 505.

影像處理部506,係將從記憶裝置等所讀出之資料,藉由CPU 501或影像處理部506所具備之影像演算處理器進行加工處理,並記錄至影像處理部506所具備的畫格記憶體。已被記錄在畫格記憶體中的影像資訊,係以所定之同步時序而被轉換成視訊訊號,輸出至顯示器508。 The image processing unit 506 processes the data read from the memory device or the like by the image processing processor included in the CPU 501 or the image processing unit 506, and records the frame memory included in the image processing unit 506. body. The image information that has been recorded in the frame memory is converted into a video signal at a predetermined synchronization timing and output to the display 508.

聲音處理部507,係將從記憶裝置等所讀出之資料轉換成類比聲音訊號,從揚聲器509予以輸出。 The sound processing unit 507 converts the data read from the memory device or the like into an analog sound signal, and outputs it from the speaker 509.

控制器510,係受理來自使用者的指示輸入。 The controller 510 accepts an instruction input from a user.

以下,針對上記資訊處理裝置500中所實現的資訊處理裝置100,參照圖1至圖20來說明。一旦對資訊處理裝置500投入電源,則令其成為實施形態所述之資訊處理裝置100的程式就會被執行,實施形態所述之資訊處理裝置100就被實現。 Hereinafter, the information processing apparatus 100 implemented in the above-described information processing apparatus 500 will be described with reference to FIGS. 1 to 20 . When power is supplied to the information processing device 500, the program of the information processing device 100 according to the embodiment is executed, and the information processing device 100 according to the embodiment is realized.

(3.實施形態1的資訊處理裝置之機能構成) (3. Functional configuration of the information processing device of the first embodiment)

實施形態1的資訊處理裝置,係若顧客是在申請前瀏覽了關於可適用於申請之贈禮的內容時,則將申請中可適用贈禮這件事情,在申請的輸入表單中顯示用來填寫關於贈禮之資訊所需的輸入欄而加以告知。 In the information processing apparatus of the first embodiment, if the customer browses the content applicable to the gift of the application before the application, the application of the gift in the application is displayed in the input form of the application for filling in the relevant information. Inform the input fields required for the gift information.

資訊處理裝置100,係如圖4所示,是由:提供部101、提示部102、判定部103、告知部104所構成。 As shown in FIG. 4, the information processing apparatus 100 is composed of a providing unit 101, a presentation unit 102, a determination unit 103, and a notification unit 104.

於本實施形態及後述的實施形態中,CPU 501及NIC 505係會合作,成為提供部101、提示部102、判定部103、及告知部104而發揮機能。 In the present embodiment and the embodiment to be described later, the CPU 501 and the NIC 505 cooperate to provide the providing unit 101, the presentation unit 102, the determination unit 103, and the notification unit 104.

提供部101,係將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客。 The providing unit 101 provides the content of the gift code applicable to the application and provides it to the customer in a browseable manner.

所謂申請係例如,商品之購入或入會等,對商品之販賣者或電子市場之營運者等所進行的要求。 The application is a request for a seller of a commodity or an operator of an electronic market, for example, a purchase or a purchase of a commodity.

所謂贈禮代碼,係用來特定贈禮所需之代碼或記號。例如,係為用來特定被發佈給顧客的、於申請時可適用的優惠券所需之代碼(優惠券代碼或優惠券 ID)。此處,所謂贈禮係為例如,用來促進申請而給予顧客的,點數賦予或折扣等,對顧客而言是有益者。 The so-called gift code is the code or symbol used to specify a gift. For example, it is a code (coupon code or coupon) required to specify a coupon that is issued to the customer at the time of application. ID). Here, the gift is a benefit to the customer, for example, to give the customer an application for promotion, a credit or a discount.

所謂內容,係為記載有贈禮代碼之文件或影像,例如,顯示HTML(Hyper Text Markup Language)形式之郵件或贈禮代碼的URL(Uniform Resource Locator)所被嵌入的本文郵件、或是對SNS(Social Networking Service)等進行登入就可瀏覽的網頁等。 The content is a file or image in which a gift code is recorded, for example, a mail (HTML) in the form of an HTML (Hyper Text Markup Language) or a URL (Uniform Resource Locator) embedded in the mail, or an SNS (Social) Networking Service, etc., etc., which can be browsed by logging in.

所謂以可瀏覽的方式提供,係例如,將內容以電子郵件而提供給顧客。或者,以讓顧客登入後可以瀏覽的方式,來提供網頁。 Provided in a browsable manner, for example, the content is provided to the customer by e-mail. Or, to provide a web page in a way that allows customers to browse after logging in.

提示部102,係將具有用來讓顧客輸入申請時所必須之資訊所需之複數輸入欄的輸入表單,提示給顧客。 The presentation unit 102 presents an input form having a plurality of input fields required for the customer to input the information necessary for the application, and presents the information to the customer.

例如,所謂輸入表單係為用來讓顧客入會所需之入會登錄表單。圖5中係圖示入會登錄表單之例子。入會登錄表單600中係含有,要求輸入顧客的姓名或郵件位址等之資訊之輸入的複數輸入欄。 For example, the input form is the entry registration form required for the customer to join. An example of an enrollment login form is shown in FIG. The membership registration form 600 includes a plurality of input fields for inputting information such as the name of the customer or the mail address.

判定部103,係在顧客對輸入表單正在進行輸入的期間,基於複數輸入欄之中已輸入之輸入欄中所被輸入的資訊,來判定顧客是否已經瀏覽過所被提供之內容。 The determination unit 103 determines whether or not the customer has browsed the provided content based on the information input in the input field input in the plural input field while the customer is inputting the input form.

例如,判定部103,係一旦顧客對圖5的入會登錄表單之郵件位址之輸入欄進行填寫,則基於該當已被輸入之郵件位址,來判定顧客是否已經瀏覽過已被提供給顧客的內容。 For example, the determination unit 103, when the customer fills in the input field of the mail address of the membership registration form of FIG. 5, determines whether the customer has browsed the provided address to the customer based on the mail address that has been input. Content.

此處,判定部103,係基於含有內容的電子郵件是否已經開封,來判定顧客是否已經瀏覽了內容。 Here, the determination unit 103 determines whether or not the customer has browsed the content based on whether or not the email containing the content has been opened.

例如,利用img標籤來進行顧客是否已經開封過含有內容之電子郵件之確認。 For example, the img tag is used to confirm whether the customer has opened an email containing the content.

圖6係圖示含有內容的電子郵件之例子。電子郵件700,係為HTML郵件,係為被發佈給顧客的優惠券。電子郵件700中係含有,含有贈禮代碼(優惠券ID)702的影像701。然後,在影像701的URL中係嵌入有,提供贈禮代碼之顧客的郵件位址。例如,若假設顧客的郵件位址是“xxx@xxx.jp”,則把像是「img src="http://example.com/history.cgi?address=xxx@xxx.jp"」這樣的標籤,包含在電子郵件中。然後,一旦顧客將電子郵件700予以開封,則從顧客所利用的瀏覽器會往img標籤所指定的URL進行存取,可獲得顧客的郵件位址之資訊。 Fig. 6 is a diagram showing an example of an email containing content. Email 700, which is an HTML mail, is a coupon issued to a customer. The email 700 contains an image 701 containing a gift code (coupon ID) 702. Then, the mail address of the customer who provided the gift code is embedded in the URL of the image 701. For example, if you assume that the customer's email address is "xxx@xxx.jp", then it looks like "img src="http://example.com/history.cgi? A tag such as address=xxx@xxx.jp"" is included in the email. Then, once the customer opens the email 700, the browser used by the customer accesses the URL specified by the img tag, and the information of the customer's mail address can be obtained.

此外,若電子郵件是本文郵件,則影像701的URL係被表示在本文內,一旦顧客點選之,就會在瀏覽器中顯示出影像701。 In addition, if the email is the email of this document, the URL of the image 701 is indicated in the text, and once the customer clicks, the image 701 is displayed in the browser.

影像701的URL中亦可不是嵌入郵件位址,而是嵌入用來特定出顧客所需之ID等。 The URL of the image 701 may not be embedded in the mail address, but may be embedded to specify the ID required by the customer.

例如,記載有表示顧客是否已經瀏覽內容之資訊的瀏覽履歷表,係可被儲存在RAM 503或記憶裝置504、或外部的伺服器等之記憶裝置等中。瀏覽履歷表之例子示於圖7。 For example, a browsing history table indicating whether or not the customer has browsed the content information may be stored in a memory device such as the RAM 503 or the memory device 504 or an external server. An example of browsing the resume is shown in FIG.

瀏覽履歷表503a中係有:用來特定贈禮所需之贈禮代碼(優惠券ID)503a1、該當贈禮代碼所被提供之顧客的郵件位址503a2、該當贈禮代碼被提供給顧客的提供日期時間503a3、含有該當贈禮代碼的內容被顧客所瀏覽的瀏覽日期時間503a4,是被建立對應而登錄。 The browsing history table 503a is provided with a gift code (coupon ID) 503a1 for specifying a gift, a mail address 503a2 of the customer to whom the gift code is provided, and a date and time for providing the customer with the gift code 503a3. The content including the gift code is browsed by the browsing date and time 503a4 browsed by the customer.

例如,圖7的瀏覽履歷表503a的第1行係表示:「贈禮代碼“AAA123”之贈禮(優惠券),係向郵件位址“xxx@xxx.jp”之顧客於“2014年12月1日10時”被提供(送訊),該當顧客是在“2014年12月1日11時”瀏覽了該當贈禮(將含有優惠券的電子郵件予以開封)」。 For example, the first line of the browsing history table 503a of FIG. 7 indicates that the gift of the gift code "AAA123" (coupon) is the customer of the mail address "xxx@xxx.jp" at "December 1, 2014". At 10 o'clock on the day, it was provided (send), and the customer should have browsed the gift at the "11:00 on December 1, 2014" (opening the e-mail containing the coupon)."

又,圖7的瀏覽履歷表503a的第2行係表示:「贈禮代碼“BBB456”之贈禮,係向郵件位址“yyy@yyy.jp”之顧客於“2014年12月1日10時1分”被提供,該當顧客並未瀏覽(含有優惠券的電子郵件為未開封)」。 In addition, the second line of the browsing history table 503a of FIG. 7 indicates that the gift of the "Gift Code "BBB456" is sent to the customer of the mail address "yyy@yyy.jp" at "10:00 on December 1, 2014". The "point" is provided, and the customer is not browsing (the email containing the coupon is unopened).

例如,判定部103,係一旦圖5的入會登錄表單的郵件位址之輸入欄中被填寫了郵件位址“xxx@xxx.jp”,就會參照圖7的瀏覽履歷表503a,判斷郵件位址“xxx@xxx.jp”之顧客是否已經瀏覽了含有任一贈禮代碼的內容。 For example, when the determination unit 103 fills in the mail address "xxx@xxx.jp" in the input field of the mail address of the entrance registration form of FIG. 5, the determination unit 103 refers to the browsing history table 503a of FIG. Whether the customer whose address "xxx@xxx.jp" has browsed the content containing any gift code.

於圖7的瀏覽履歷表503a中,由於郵件位址“xxx@xxx.jp”是與開封日期時間被建立對應,因此判定部103係判定為,郵件位址“xxx@xxx.jp”之顧客是已經 瀏覽過含有贈禮代碼“AAA123”的內容。 In the browsing history table 503a of FIG. 7, since the mail address "xxx@xxx.jp" is associated with the opening date and time, the determining unit 103 determines that the mail address "xxx@xxx.jp" is the customer. Is already I have viewed the content with the gift code "AAA123".

此外,圖7的瀏覽履歷表503a中所含之項目係不限於上記的例子。例如,亦可追加用來特定出顧客的ID,也可沒有提供日期時間或開封日期時間。瀏覽履歷表503a中,只要含有能夠確認顧客是否已經開封的資訊即可。 Further, the items included in the browsing history table 503a of FIG. 7 are not limited to the above examples. For example, an ID for specifying a customer may be added, or a date or an opening date may not be provided. The browsing history table 503a may include information that can confirm whether or not the customer has opened the package.

又,瀏覽履歷表503a,係亦可由資訊處理裝置100所作成,亦可由其他裝置所作成。 Further, the browsing history table 503a may be created by the information processing apparatus 100 or may be made by another apparatus.

告知部104,係一旦判定顧客已經瀏覽過內容,就將申請時可以適用該當內容中所被記載之贈禮代碼這件事情,告知給顧客。 The notification unit 104, when it is determined that the customer has browsed the content, can notify the customer of the fact that the gift code described in the content can be applied at the time of application.

此處,告知部104,係藉由將贈禮代碼是被當成初期值而填寫之可編輯之輸入欄,追加至輸入表單而令提示部102提示之,以將可適用贈禮代碼這件事情,告知給顧客。 Here, the notification unit 104 adds the editable input field to the input form by adding the gift code to the input form, and prompts the presentation unit 102 to notify the applicable gift code. To the customer.

例如,告知部104,係一旦藉由判定部103而判定為顧客已經瀏覽過內容,則令提示部102,如圖8所示,在入會登錄表單中,顯示出贈禮代碼“AAA123”是已被填寫的可編輯之輸入欄603。藉此,正在進行入會申請的顧客,係可得知可將自己以前看過的贈禮,適用於該當申請中。 For example, the notification unit 104 determines that the customer has viewed the content by the determination unit 103, and causes the presentation unit 102 to display that the gift code "AAA123" is displayed in the membership registration form as shown in FIG. The editable input field 603 is filled out. In this way, the customer who is applying for the membership can know that the gift that he has seen before can be applied to the application.

此外,輸入欄603之位置,係亦可不是在入會登錄表單開頭。例如,亦可在不捲動就不會被顯示在畫面的這類場所,若是將輸入欄603配置在如此場所,就可 讓顧客不會察覺到輸入欄603是之後才被追加。 In addition, the position of the input field 603 may not be at the beginning of the registration form. For example, it may be displayed in such a place without scrolling, and if the input field 603 is placed in such a place, The customer is not aware that the input field 603 is appended afterwards.

若是預先準備好用來填寫贈禮代碼所需之填寫,則在該贈禮代碼未在手邊而無法適用的情況下,有時候顧客會中止申請。可是,若依據本實施形態,則只要顧客有瀏覽過含有贈禮代碼的內容,則在申請的輸入表單中就會新出現已被記載有贈禮代碼的輸入欄。由於只有在顧客可以適用贈禮代碼的情況下才會出現輸入欄,因此可以防止用來接受贈禮所需之輸入欄反過來變成申請的阻礙。 If it is prepared in advance to fill in the gift code, the customer will suspend the application sometimes if the gift code is not available at hand. However, according to the present embodiment, as long as the customer has viewed the content including the gift code, an input field in which the gift code is recorded appears in the input form of the application. Since the input field will only appear if the customer can apply the gift code, the input field required to accept the gift can be prevented from becoming an obstacle to the application.

又,也可盡可能減少欲接受贈禮之適用的人的輸入的麻煩。 Moreover, it is also possible to reduce the trouble of inputting a person who is going to accept the gift.

又,在所定的資訊填寫之後,立刻主動顯示輸入欄,因此在申請中,顧客係可獲得預想外的利益,可給予顧客「驚喜」。藉此,可更為促進入會或購入等之申請。 In addition, the input field is actively displayed immediately after the information is filled in. Therefore, in the application, the customer can obtain an unexpected benefit and can give the customer a "surprise". In this way, applications for membership or purchases can be promoted.

此外,在圖8中雖然展示了,一旦郵件位址“xxx@xxx.jp”被填寫,則含有贈禮代碼之輸入欄603就會出現的例子,但將可適用贈禮代碼這件事情告知給顧客的態樣,係不限於此。例如,亦可為,一旦郵件位址“xxx@xxx.jp”被填寫,則如圖9所示,用來瀏覽贈禮代碼所需之連結604就會出現。一旦點選連結604,則顧客係可瀏覽可適用於申請之贈禮代碼。藉由如此構成,顧客係可得知能夠適用於申請的贈禮之存在。 In addition, although it is shown in FIG. 8, once the mail address "xxx@xxx.jp" is filled in, an example will appear in the input field 603 containing the gift code, but the customer can be notified of the gift code. The aspect is not limited to this. For example, if the mail address "xxx@xxx.jp" is filled in, as shown in FIG. 9, the link 604 required for browsing the gift code will appear. Once the link 604 is clicked, the customer can view the gift code that can be applied to the application. With this configuration, the customer can know the existence of a gift that can be applied to the application.

(4.實施形態1的資訊處理裝置之動作) (4. Operation of the information processing device of the first embodiment)

說明本實施形態的資訊處理裝置100到申請結束為止所進行之動作。資訊處理裝置100,係例如,一旦從顧客終端300接收申請之要求,就開始圖10所示的處理。 The operation performed by the information processing device 100 of the present embodiment until the end of the application will be described. The information processing apparatus 100 starts the processing shown in FIG. 10 once, for example, upon receiving a request for an application from the customer terminal 300.

此外,提供部101提供含有贈禮代碼之內容的處理,係在如以下所示之處理之前被進行,或是被平行地進行。例如,假設圖6的電子郵件700,係在顧客終端300發送申請之要求之前,就被發送給顧客終端300。 Further, the process of providing the content including the gift code by the providing unit 101 is performed before the processing as shown below, or is performed in parallel. For example, assume that the email 700 of FIG. 6 is sent to the customer terminal 300 before the customer terminal 300 sends a request for the application.

提示部102,係將具有用來讓顧客輸入申請時所必須之資訊所需之複數輸入欄的輸入表單,加以提示(步驟S101)。 The presentation unit 102 presents an input form having a plurality of input fields required for the customer to input the information necessary for the application (step S101).

例如,提示部102係將圖5的入會登錄表單,提示給顧客。 For example, the presentation unit 102 presents the enrollment registration form of FIG. 5 to the customer.

接著,判定部103係判斷,顧客是否正在對輸入表單進行輸入(步驟S102)。一旦判定部103係判定為顧客正在對輸入表單進行輸入(步驟S102;Yes),及基於複數輸入欄之中已輸入之輸入欄中所被輸入的資訊,來判定顧客是否已經瀏覽過所被提供之內容(步驟S103)。另一方面,若判定部103係判定為顧客並沒有正在對輸入表單進行輸入(步驟S102;No),則繼續等待。 Next, the determination unit 103 determines whether or not the customer is inputting the input form (step S102). Once the determination unit 103 determines that the customer is inputting the input form (step S102; Yes), and based on the information input in the input field entered in the plural input field, it is determined whether the customer has browsed the provided information. Content (step S103). On the other hand, when the determination unit 103 determines that the customer is not inputting the input form (step S102; No), the determination unit 103 continues to wait.

例如,判定部103係判斷圖5的入會登錄表單之複數輸入欄之任一者中是否有輸入。然後,一旦判定對輸入欄有資訊被輸入,則判定部103係首先判斷已被輸入之資訊是否為可利用於內容之瀏覽之判定的資訊。例 如,在基於郵件位址來判定是否已經瀏覽過內容的情況下,判斷郵件位址是否已被輸入。然後,判定部103係一旦郵件位址有被輸入,則參照圖7的瀏覽履歷表503a,判定含有記載有贈禮代碼之內容的電子郵件700是否已被瀏覽。 For example, the determination unit 103 determines whether or not there is an input in any of the plural input fields of the joining registration form of FIG. Then, when it is determined that information is input to the input field, the determination unit 103 first determines whether the information that has been input is information that can be used for the determination of browsing of the content. example For example, if it is determined based on the mail address whether or not the content has been viewed, it is determined whether the mail address has been input. Then, when the mail address is input, the determination unit 103 refers to the browsing history table 503a of FIG. 7 and determines whether or not the email 700 including the content indicating the gift code has been browsed.

一旦被判定部103判定為顧客已經瀏覽過內容(步驟S103;Yes),則告知部104係令提示部102,將贈禮代碼是已被當作初期值而填寫的可編輯之輸入欄追加至輸入表單而提示之(步驟S104)。另一方面,若被判定部103判定為顧客並未瀏覽內容(步驟S103;No),則回到步驟S102。 When the determination unit 103 determines that the customer has browsed the content (step S103; Yes), the notification unit 104 causes the presentation unit 102 to add the editable input field that has been filled in as the initial value to the input. The form is prompted (step S104). On the other hand, when the determination unit 103 determines that the customer has not browsed the content (step S103; No), the process returns to step S102.

例如,一旦郵件位址“xxx@xxx.jp”是被輸入至入會登錄表單的郵件位址的輸入欄,則判定部103係參照圖7的瀏覽履歷表503a,判斷為對該當郵件位址已經登錄有瀏覽履歷。一旦判定部103判定為,郵件位址“xxx@xxx.jp”之顧客已經瀏覽過含有贈禮代碼“AAA123”的內容,則告知部104係令提示部102,如圖8所示,在入會登錄表單中顯示出輸入欄603。另一方面,若與郵件位址“xxx@xxx.jp”建立對應的瀏覽日期時間之履歷沒有被登錄在瀏覽履歷表503a中,則判定部103係判定為,郵件位址“xxx@xxx.jp”之顧客並沒有瀏覽過任何含有贈禮代碼的內容,而回到步驟S102。 For example, when the mail address "xxx@xxx.jp" is an input field of the mail address input to the membership registration form, the determination unit 103 refers to the browsing history table 503a of Fig. 7 and determines that the mail address is the same. A browsing history has been registered. Once the determination unit 103 determines that the customer of the mail address "xxx@xxx.jp" has viewed the content including the gift code "AAA123", the notification unit 104 causes the presentation unit 102 to enter the conference as shown in FIG. An input field 603 is displayed in the login form. On the other hand, if the history of the browsing date and time associated with the mail address "xxx@xxx.jp" is not registered in the browsing history table 503a, the determining unit 103 determines that the mail address "xxx@xxx. The customer of jp" has not browsed any content containing the gift code, and returns to step S102.

(5.實施形態2的資訊處理裝置之機能構成) (5. Functional configuration of the information processing device of the second embodiment)

實施形態2的資訊處理裝置,係若顧客在申請前有瀏覽過關於可適用於申請之贈禮的內容,則自動適用贈禮,並告知已被適用之事實。 In the information processing apparatus according to the second embodiment, if the customer has viewed the content applicable to the gift of the application before the application, the gift is automatically applied and the fact that the application has been applied is notified.

資訊處理裝置100,係如圖11所示,是由:提供部101、提示部102、判定部103、告知部104、受理部105所構成。 As shown in FIG. 11, the information processing device 100 is composed of a providing unit 101, a presentation unit 102, a determination unit 103, a notification unit 104, and a reception unit 105.

於本實施形態中,被提供給顧客的內容,係與顧客以可識別的方式建立對應。 In the present embodiment, the content provided to the customer is associated with the customer in an identifiable manner.

例如,提供部101,係如圖12所示,令瀏覽器800顯示出,記載有用來獲得贈禮所需之連結801的網頁。然後,一旦連結801被點選,則用來特定出贈禮之發佈目標之顧客的資訊會被嵌入在URL中,提供部101係如圖13所示,令瀏覽器800顯示出記載有贈禮代碼之內容。 For example, the providing unit 101, as shown in FIG. 12, causes the browser 800 to display a web page in which a link 801 for obtaining a gift is displayed. Then, once the link 801 is clicked, the information of the customer for specifying the release target of the gift is embedded in the URL, and the providing unit 101 is as shown in FIG. 13 to cause the browser 800 to display the gift code. content.

此處,與連結801建立關連的URL,假設是“http://eee.eee.com/cp.html”。一旦連結801被點選,則例如,由顧客的登入資訊而取得顧客的郵件位址“xxx@xxx.jp”之資訊,在連結801的URL中嵌入所取得的郵件位址。 Here, the URL associated with the link 801 is established, assuming "http://eee.eee.com/cp.html". Once the link 801 is clicked, for example, the customer's mail address "xxx@xxx.jp" is obtained from the customer's login information, and the obtained mail address is embedded in the URL of the link 801.

此外,在圖13的網頁中,雖然在URL內郵件位址是直接被顯示,但不限於此。例如,亦可在URL內,顯示對每一郵件位址所分配的識別符號等。或者,亦可將郵件位址加密,嵌入在URL內。 Further, in the web page of FIG. 13, although the mail address is directly displayed in the URL, it is not limited thereto. For example, an identification symbol or the like assigned to each mail address may be displayed in the URL. Alternatively, the email address can be encrypted and embedded in the URL.

判定部103,係基於是否發生有任何人對內容 做過瀏覽,來判定顧客是否已經瀏覽了內容。 The determining unit 103 is based on whether or not any person has the content I have done a browse to determine if the customer has already viewed the content.

一旦被嵌入有郵件位址的URL(例如“http://eee.eee.com/cp.html?address=xxx@xxx.jp”)是被資訊處理裝置100或其他裝置所取得,則在圖7的瀏覽履歷表503a中會被登錄有郵件位址或瀏覽日期時間。 Once the URL in which the mail address is embedded (for example, "http://eee.eee.com/cp.html?address=xxx@xxx.jp") is obtained by the information processing apparatus 100 or other device, The browsing history table 503a of 7 is registered with the mail address or the browsing date and time.

在本實施形態中,一旦連結801被點選,則可取得的郵件位址會被嵌入至URL,該郵件位址與瀏覽日期時間會被建立對應。因此,進行了點選的人係亦可不是郵件位址的擁有者也就是顧客。亦即,內容是否被任何人瀏覽過的資訊,係被登錄在瀏覽履歷表503a中。 In the present embodiment, once the link 801 is clicked, the mail address that can be obtained is embedded in the URL, and the mail address is associated with the browsing date and time. Therefore, the person who clicked on it may not be the owner of the mail address, that is, the customer. That is, information on whether or not the content has been viewed by anyone is registered in the browsing history table 503a.

判定部103,係一旦在瀏覽履歷表503a中被登錄有,與郵件位址建立對應的瀏覽日期時間之資訊,則判定為圖13所示的內容是已經被人瀏覽過。 When the information of the browsing date and time associated with the mail address is registered in the browsing history table 503a, the determination unit 103 determines that the content shown in FIG. 13 has already been viewed.

告知部104係於申請中將被判定為已瀏覽之內容中所被記載之贈禮代碼加以適用,並告知該當贈禮已被適用。 The notification unit 104 applies the gift code recorded in the content that has been determined to have been browsed in the application, and informs that the gift has been applied.

例如,告知部104,係令提示部102,如圖14所示般地在入會登錄表單中顯示出贈禮代碼802已被適用之意旨的訊息605。又,告知部104,係以輸入已經完成為條件,而令受理部105適用贈禮代碼。 For example, the notification unit 104 causes the presentation unit 102 to display a message 605 indicating that the gift code 802 has been applied to the registration form as shown in FIG. 14 . Further, the notification unit 104 applies the gift code to the accepting unit 105 on the condition that the input has been completed.

受理部105,係一旦輸入完成,就受理申請。 The accepting unit 105 accepts the application once the input is completed.

例如,受理部105,係一旦圖14的入會登錄表單的輸入欄的必須項目全部填寫完成,並點選了按鈕601,則受理入會之申請。然後,受理部105係於入會 時,適用贈禮代碼802的優惠券。亦即,對與郵件位址“xxx@xxx.jp”建立對應的顧客,在入會後賦予可利用之點數。 For example, the accepting unit 105 accepts the application of the membership once all the necessary items in the input field of the enrollment registration form of FIG. 14 are completed and the button 601 is clicked. Then, the receiving unit 105 is attached to the meeting. The coupon of the gift code 802 is applied. That is, the customer who is associated with the mail address "xxx@xxx.jp" is given the number of points available after joining the conference.

若依據本實施形態,則只要有任何人瀏覽過含有贈禮代碼之內容,與該當內容建立對應的顧客,係在申請時就會被自動適用贈禮。藉此,贈禮就會被提供給顧客,無論是否有被瀏覽,都可防止不被適用之事態的發生。 According to the present embodiment, as long as anyone has viewed the content including the gift code, the customer corresponding to the content is automatically applied at the time of application. In this way, the gift will be provided to the customer, and whether or not they are viewed, the situation that is not applicable will be prevented.

又,已被瀏覽的贈禮係無遺漏地被適用,藉此可期待申請的促進。 In addition, the gifts that have been viewed are applied without any omission, and the promotion of the application can be expected.

又,和實施形態1同樣地,節省輸入的麻煩、或給予顧客「驚喜」,藉此可期待申請的促進。 Further, in the same manner as in the first embodiment, it is possible to save the trouble of the input or give the customer a "surprise", thereby expecting the promotion of the application.

(6.實施形態2的資訊處理裝置之動作) (6. Operation of the information processing device of the second embodiment)

說明本實施形態的資訊處理裝置100到申請結束為止所進行之動作。資訊處理裝置100,係例如,一旦從顧客終端300接收申請之要求,就開始圖15所示的處理。此外,圖15的流程圖的步驟S201、S202之處理,係和圖10的流程圖的步驟S101、S102之處理相同。因此,關於這些處理係省略說明。 The operation performed by the information processing device 100 of the present embodiment until the end of the application will be described. The information processing apparatus 100 starts the processing shown in FIG. 15 once, for example, upon receiving a request for an application from the customer terminal 300. Further, the processing of steps S201 and S202 of the flowchart of Fig. 15 is the same as the processing of steps S101 and S102 of the flowchart of Fig. 10 . Therefore, the description of these processes will be omitted.

於步驟S203中,一旦判定部103因為發生任何人所致之內容的瀏覽,而判定為顧客已經瀏覽過內容(步驟S203;Yes),則告知部104係告知贈禮已被適用之事實(步驟S204)。另一方面,若被判定部103判定 為顧客沒有進行內容之瀏覽(步驟S203;No),則回到步驟S202。 In step S203, once the determination unit 103 determines that the customer has browsed the content because of the browsing of the content by any person (step S203; Yes), the notification unit 104 notifies the fact that the gift has been applied (step S204). ). On the other hand, if judged by the determination unit 103 If the customer has not browsed the content (step S203; No), the process returns to step S202.

例如,若圖5的入會登錄表單中被輸入有郵件位址“xxx@xxx.jp”,在瀏覽履歷表503a中,該郵件位址係與圖12的連結801被點選所致之瀏覽履歷建立對應而被登錄的情況下,則判定部103係判定為,擁有郵件位址“xxx@xxx.jp”的顧客已經瀏覽過內容。然後,告知部104係令提示部102,在入會登錄表單中顯示出告知已被適用之事實的訊息605。 For example, if the mail address "xxx@xxx.jp" is entered in the membership registration form of FIG. 5, in the browsing history table 503a, the mail address is linked to the link 801 of FIG. When the history is registered and registered, the determination unit 103 determines that the customer who has the mail address "xxx@xxx.jp" has browsed the content. Then, the notification unit 104 causes the presentation unit 102 to display a message 605 indicating that the fact has been applied in the membership registration form.

受理部105,係判定申請是否已經結束(步驟S205)。一旦受理部105判斷為申請已經結束(步驟S205;Yes),則受理部105係將贈禮代碼適用於申請(步驟S206)。另一方面,若受理部105判斷為申請尚未結束(步驟S205;No),則回到步驟S202。 The accepting unit 105 determines whether or not the application has been completed (step S205). When the accepting unit 105 determines that the application has been completed (step S205; Yes), the accepting unit 105 applies the gift code to the application (step S206). On the other hand, when the accepting unit 105 determines that the application has not been completed (step S205; No), the process returns to step S202.

例如,若圖5的入會登錄表單的必須填寫之輸入欄中全部都被填寫有資訊,而登錄鈕601被點選,則受理部105係判斷為申請已經結束。然後,受理部105,係將內容中所含之贈禮代碼“AAA123”,適用於入會之申請,而結束處理。藉此,對顧客就會給予贈禮代碼“AAA123”所示的贈禮。另一方面,若有未填寫的輸入欄,或是登錄鈕601未被點選,則回到步驟S202。 For example, if all of the input fields in the entry registration form of FIG. 5 are filled with information, and the registration button 601 is clicked, the receiving unit 105 determines that the application has been completed. Then, the accepting unit 105 applies the gift code "AAA123" included in the content to the application for membership, and ends the process. Thereby, the gift given by the gift code "AAA123" is given to the customer. On the other hand, if there is an input field that is not filled in, or the registration button 601 is not clicked, the process returns to step S202.

(7.實施形態3的資訊處理裝置之機能構成) (7. Functional configuration of the information processing device of the third embodiment)

實施形態3的資訊處理裝置,係一旦在贈禮代碼未被 適用的狀態下完成申請,則將用來賦予贈禮所需之誘導,提示給顧客。 The information processing device of the third embodiment is once the gift code is not If the application is completed in the applicable state, it will be used to give the incentive to the gift and prompt the customer.

本實施形態的資訊處理裝置100,係如圖11所示,是由:提供部101、提示部102、判定部103、告知部104、受理部105所構成。本實施形態的各部,係具有和實施形態1或2相同之機能。以下,針對這些機能的追加或置換之機能,加以說明。 As shown in FIG. 11, the information processing device 100 of the present embodiment is composed of a providing unit 101, a presentation unit 102, a determination unit 103, a notification unit 104, and a reception unit 105. Each part of the present embodiment has the same function as that of the first or second embodiment. Hereinafter, the function of adding or replacing these functions will be described.

在資訊處理裝置100中,一旦申請被進行,則判定在申請中是否適用贈禮代碼而完成了該當申請。 In the information processing apparatus 100, once the application is made, it is determined whether or not the gift code is applied in the application and the application is completed.

例如,判定部103係判定,在入會之申請中是否適用贈禮代碼而完成了該當申請。 For example, the determination unit 103 determines whether or not the gift application code is applied in the application for membership, and the application is completed.

一旦判定為申請中未適用贈禮代碼就直接完成了申請,則在申請完成後,將前往內容或是其他內容之誘導,提示給顧客。 Once it is determined that the application is not applied in the application, the application is completed directly, and after the application is completed, the content or other content is induced to be presented to the customer.

例如,一旦被判定部103判定為,在入會之申請中未適用贈禮代碼就直接完成了申請,則提示部102係在申請完成後,將前往內容或是其他內容之誘導,提示給顧客。 For example, when the determination unit 103 determines that the application has been completed without applying the gift code in the application for admission, the presentation unit 102 prompts the user or the other content to be prompted to the customer after the application is completed.

所謂誘導係為例如:內容或往其他內容之連結。 The induction system is, for example, a link to content or other content.

藉由誘導而提供給顧客的內容係為例如:在申請前已經提供給顧客的,含有贈禮代碼的內容。又,藉由誘導提供給顧客的其他內容係為例如:記載有與已經被提供給顧客之內容相同的贈禮代碼或不同的贈禮代碼之內 容、或廣告之內容。 The content provided to the customer by the induction is, for example, the content containing the gift code that has been provided to the customer before the application. Further, by inducing other content provided to the customer is, for example, recording the same gift code or a different gift code as the content already provided to the customer. Content, or the content of the advertisement.

提示部102所提示的誘導之例子,示於圖16。在瀏覽器900中除了表示入會手續完成的訊息,還會提示出,前往含有贈禮代碼902之內容的連結901。 An example of the induction presented by the presentation unit 102 is shown in FIG. In addition to the message indicating completion of the joining procedure, the browser 900 also prompts to go to the link 901 containing the content of the gift code 902.

然後,例如,一旦點選圖16的連結901,就會顯示圖17所示的網頁。此外,在圖17的網頁中亦可不顯示贈禮代碼902。 Then, for example, when the link 901 of FIG. 16 is clicked, the web page shown in FIG. 17 is displayed. In addition, the gift code 902 may not be displayed in the web page of FIG.

一旦判定為顧客是隨著誘導而瀏覽過內容或是其他內容,則於申請中,贈禮代碼就會被回溯適用。 Once it is determined that the customer has viewed content or other content as a result of the induction, the gift code will be retroactively applied in the application.

例如,判定部103係判定,顧客是否已經瀏覽過圖17的網頁。一旦被判定部103判定為圖17的網頁已被瀏覽,則告知部104係令受理部105對已經完成之入會申請,回溯適用贈禮代碼。然後,顧客,係可將入會手續中必須要進行申請的點數等之贈禮,在手續結束後仍可接受其適用。 For example, the determination unit 103 determines whether the customer has browsed the web page of FIG. When the determination unit 103 determines that the web page of FIG. 17 has been browsed, the notification unit 104 causes the reception unit 105 to apply the gift code to the enrollment application that has been completed. Then, the customer can give a gift such as the number of points that must be applied for in the admission procedure, and it is acceptable after the procedure is completed.

此外,本實施形態所說明的判定、提示、適用之處理,係分別由判定部103、提示部102、受理部105所進行,但不限於此,這些處理係亦可由資訊處理裝置100的其他構成來進行。 Further, the processes of determination, presentation, and application described in the present embodiment are performed by the determination unit 103, the presentation unit 102, and the reception unit 105, but the present invention is not limited thereto, and these processes may be other components of the information processing device 100. Come on.

若依據本實施形態,則即使在贈禮未被適用就完成了申請的情況下,仍可藉由瀏覽過所定之內容,而接受贈禮之適用。藉此,不會因為在申請完成後得知可適用於申請之贈禮之存在,而導致讓顧客覺得蒙受損失。若依據本實施形態,則可排除因為可適用於申請之贈禮的存 在,而可能對顧客帶來的負面影響。 According to the present embodiment, even if the application is completed when the gift is not applied, the application of the gift can be accepted by browsing the predetermined content. In this way, the customer will not feel the loss because of the existence of the gift that can be applied to the application after the application is completed. According to this embodiment, it is possible to exclude the deposit of the gift that can be applied to the application. In, and may have a negative impact on customers.

(8.實施形態3的資訊處理裝置之動作) (8. Operation of the information processing device of the third embodiment)

說明本實施形態的資訊處理裝置100到申請結束為止所進行之動作。資訊處理裝置100,係例如,一旦從顧客終端300接收申請之要求,就開始圖18所示的處理。此外,圖18的流程圖的步驟S301、S302、S304之處理,係和圖10的流程圖的步驟S101、S102、S104之處理相同。又,圖18的流程圖的步驟S305之處理,係和圖15的流程圖的步驟S205之處理相同。因此,關於這些處理係省略說明。 The operation performed by the information processing device 100 of the present embodiment until the end of the application will be described. The information processing apparatus 100 starts the processing shown in FIG. 18 once, for example, upon receiving a request for an application from the customer terminal 300. Further, the processing of steps S301, S302, and S304 of the flowchart of Fig. 18 is the same as the processing of steps S101, S102, and S104 of the flowchart of Fig. 10 . The processing of step S305 of the flowchart of Fig. 18 is the same as the processing of step S205 of the flowchart of Fig. 15 . Therefore, the description of these processes will be omitted.

判定部103,係基於複數輸入欄之中已輸入之輸入欄中所被輸入的資訊,來判定顧客是否已經瀏覽過所被提供之內容(步驟S303)。一旦被判定部103判定為顧客已經瀏覽過內容(步驟S303;Yes),則告知部104係將贈禮代碼是已被當作初期值而填寫的可編輯之輸入欄追加至輸入表單而令提示部102提示之(步驟S304)。另一方面,若被判定部103判定為顧客並未瀏覽內容(步驟S303;No),則判定部103係判定是否贈禮代碼未被適用就結束了申請(步驟S306)。 The determination unit 103 determines whether or not the customer has browsed the supplied content based on the information input in the input field input in the plural input field (step S303). When the determination unit 103 determines that the customer has browsed the content (step S303; Yes), the notification unit 104 adds the editable input field that has been filled in as the initial value to the input form, and causes the presentation unit. 102 prompts (step S304). On the other hand, when the determination unit 103 determines that the customer has not browsed the content (step S303; No), the determination unit 103 determines whether or not the gift code is not applied, and ends the application (step S306).

例如,一旦郵件位址“xxx@xxx.jp”是被輸入至入會登錄表單的郵件位址的輸入欄,則判定部103係參照圖7的瀏覽履歷表503a,判定為郵件位址“xxx@xxx.jp”之顧客已經瀏覽過含有贈禮代碼 “AAA123”之內容。然後,告知部104,係令提示部102,如圖8所示般地在入會登錄表單中顯示出輸入欄603。另一方面,若與郵件位址“xxx@xxx.jp”建立對應的瀏覽日期時間之履歷沒有被登錄在瀏覽履歷表503a中,則判定部103係判斷為,藉由受理部105而已經完成申請,並判斷已經結束的申請中是否有被適用贈禮代碼。 For example, when the mail address "xxx@xxx.jp" is an input field of the mail address input to the registration form, the determination unit 103 refers to the browsing history table 503a of Fig. 7 and determines that the mail address "xxx" Customers of @xxx.jp" have viewed the gift code The content of "AAA123". Then, the notification unit 104 causes the presentation unit 102 to display the input field 603 in the membership registration form as shown in FIG. On the other hand, if the history of the browsing date and time associated with the mail address "xxx@xxx.jp" is not registered in the browsing history table 503a, the determination unit 103 determines that the processing has been completed by the receiving unit 105. Apply and determine if the gift code is applied in the application that has ended.

一旦判定部103判定為贈禮代碼未被適用就結束申請(步驟S306;Yes),則提示部102係在申請完成後,將前往內容或是其他內容之誘導,提示給顧客(步驟S307)。另一方面,若判定部103判定為申請尚未結束(步驟S306;No),則回到步驟S302。 When the determination unit 103 determines that the gift code is not applied, the application is terminated (step S306; Yes), and the presentation unit 102 prompts the user or other content to the customer after the application is completed (step S307). On the other hand, if the determination unit 103 determines that the application has not been completed (step S306; No), the process returns to step S302.

例如,一旦藉由判定部103而判定為贈禮代碼未被適用就結束申請,則提示部102係如圖16所示,將前往用來獲得贈禮所需之內容的連結901,顯示在申請後的網頁中。另一方面,若被判定部103判定為申請尚未結束,則回到步驟S302。 For example, when the determination unit 103 determines that the gift code is not applied and ends the application, the presentation unit 102 displays the link 901 to the content required for obtaining the gift as shown in FIG. In the web page. On the other hand, when the determination unit 103 determines that the application has not been completed, the process returns to step S302.

判定部103係判斷是否藉由所被提示的誘導而導致內容及其他內容已被瀏覽(步驟S308)。一旦被判定部103判定為顧客已經瀏覽過內容(步驟S308;Yes),則告知部104係令受理部105適用贈禮代碼(步驟S309)。另一方面,若被判定部103判定為顧客並未瀏覽內容(步驟S308;No),則結束處理。 The determination unit 103 determines whether or not the content and other contents have been browsed by the induction of the presentation (step S308). When the determination unit 103 determines that the customer has viewed the content (step S308; Yes), the notification unit 104 causes the reception unit 105 to apply the gift code (step S309). On the other hand, when the determination unit 103 determines that the customer has not browsed the content (step S308; No), the processing ends.

例如,判定部103係判斷連結901是否有被點選而顯示出圖17的網頁。一旦圖17的網頁被顯示於瀏 覽器,則判定部103係判定為顧客已經瀏覽了內容或其他內容。然後,告知部104係令受理部105對已經完成的入會申請,適用贈禮代碼。其後,結束處理。 For example, the determination unit 103 determines whether or not the link 901 is clicked to display the web page of FIG. Once the page of Figure 17 is displayed in the browser In the browser, the determination unit 103 determines that the customer has browsed the content or other content. Then, the notification unit 104 causes the receiving unit 105 to apply the gift code to the completed application for membership. Thereafter, the processing ends.

本實施形態的動作係不限於上記,例如,步驟S303、304之處理,係亦可為和圖15的流程圖的步驟S203、S204相同之處理。 The operation of the present embodiment is not limited to the above, and for example, the processes of steps S303 and 304 may be the same as steps S203 and S204 of the flowchart of Fig. 15 .

(9.實施形態4的資訊處理裝置之機能構成) (9. Functional configuration of the information processing device of the fourth embodiment)

實施形態4的資訊處理裝置,係一旦在贈禮代碼未被適用的狀態下完成申請,則提示用來輸入贈禮代碼所需之輸入欄。 The information processing apparatus according to the fourth embodiment prompts an input field for inputting a gift code once the application is completed in a state in which the gift code is not applied.

本實施形態的資訊處理裝置100,係與實施形態3的資訊處理裝置100之中的提示部102、判定部103及告知部104的一部分之機能不同。以下,說明不同的機能。 The information processing device 100 of the present embodiment differs from the functions of the presentation unit 102, the determination unit 103, and the notification unit 104 in the information processing device 100 of the third embodiment. Hereinafter, different functions will be described.

一旦判定為申請中未適用贈禮代碼就直接完成了申請,則在申請完成後向顧客提示用來輸入贈禮代碼所需之輸入欄。 Once it is determined that the application is not applied in the application, the application is completed directly, and the input field required for inputting the gift code is presented to the customer after the application is completed.

例如,一旦被判定部103判定為,在入會之申請中未適用贈禮代碼就直接完成了申請,則提示部102係如圖19所示,在入會申請完成後,提示用來輸入贈禮代碼所需之輸入欄903。 For example, once the determination unit 103 determines that the application has been completed without applying the gift code in the application for membership, the presentation unit 102 is prompted to input the gift code after the application for membership is completed as shown in FIG. The required input field 903.

一旦在輸入欄中輸入了贈禮代碼,則於申請中,贈禮代碼會被回溯適用。 Once the gift code is entered in the input field, the gift code will be retroactively applied in the application.

例如,判定部103係判定,輸入欄903中是否已被輸入可適用之(有效的)贈禮代碼。然後,一旦被判定部103判定為有被輸入可適用之贈禮代碼,則告知部104係令受理部105對已經完成的入會申請適用贈禮代碼。 For example, the determination unit 103 determines whether or not an applicable (valid) gift code has been input in the input field 903. Then, when the determination unit 103 determines that the applicable gift code is input, the notification unit 104 causes the reception unit 105 to apply the gift code to the completed application.

若依據本實施形態,則即使在贈禮未被適用就完成了申請的情況下,仍可在之後對申請來適用贈禮。藉此,即使在申請完成後才得知贈禮的存在、或是贈禮代碼沒有在手邊而無法適用於申請的情況下,仍可不讓顧客感到蒙受損失。 According to the present embodiment, even if the application is completed when the gift is not applied, the gift can be applied to the application later. In this way, even if the existence of the gift is known after the application is completed, or the gift code is not at hand and cannot be applied to the application, the customer may not feel the loss.

(10.實施形態4的資訊處理裝置之動作) (10. Operation of the information processing device of the fourth embodiment)

說明本實施形態的資訊處理裝置100到申請結束為止所進行之動作。資訊處理裝置100,係例如,一旦從顧客終端300接收申請之要求,就開始圖20所示的處理。此外,圖20的流程圖的步驟S401-S406之處理,係和圖18的流程圖的步驟S301-S306之處理相同。因此,關於這些處理係省略說明。 The operation performed by the information processing device 100 of the present embodiment until the end of the application will be described. The information processing apparatus 100 starts the processing shown in FIG. 20 once, for example, upon receiving a request for an application from the customer terminal 300. Further, the processing of steps S401 to S406 of the flowchart of Fig. 20 is the same as the processing of steps S301 to S306 of the flowchart of Fig. 18. Therefore, the description of these processes will be omitted.

於步驟S406中,一旦判定部103判斷為贈禮代碼未被適用就結束申請(步驟S406;Yes),則提示部102係在申請完成後,向顧客提示用來輸入贈禮代碼所需之輸入欄(步驟S407)。 In step S406, when the determination unit 103 determines that the gift code is not applied, the application is terminated (step S406; Yes), and the prompting unit 102 presents the input field required for inputting the gift code to the customer after the application is completed ( Step S407).

例如,提示部102係如圖19所示,在瀏覽器900的網頁中顯示出用來填寫贈禮代碼所需之輸入欄 903,提示給顧客。 For example, the prompting unit 102 displays the input field required to fill in the gift code in the web page of the browser 900 as shown in FIG. 903, prompted to the customer.

以上,雖然針對資訊處理裝置100分成實施形態1-4來說明,但這些實施形態亦可適宜組合各個構成。 Although the information processing apparatus 100 has been described above as being divided into the first to fourth embodiments, these embodiments may be combined as appropriate.

又,於上記實施形態中,贈禮代碼,係可隨著每位使用者而不同,也可為共通。若為隨每位使用者而不同的情況下,則在贈禮代碼的適用時,亦可利用從郵件位址所得之雜湊值或核對和等,來檢查已被輸入之優惠券代碼是否正確。例如,贈禮代碼的開頭5位數是共通,最後1位數係基於郵件位址之核對和而從英文或數字36文字之中做選擇。藉此,可防止要給他人的贈禮代碼(優惠券代碼)被不當使用。 Further, in the above embodiment, the gift code may be different for each user or may be common. If it is different for each user, when the gift code is applied, the hash code or checksum obtained from the mail address can also be used to check whether the coupon code that has been entered is correct. For example, the first five digits of the gift code are common, and the last one digit is selected from the English or numeric 36 text based on the check of the mail address. Thereby, the gift code (coupon code) to be given to others can be prevented from being improperly used.

然後,藉由避免要給他人的贈禮代碼被不當使用,就可防止在未觀看內容的情況下,直接利用要給他人的贈禮代碼。 Then, by avoiding the improper use of the gift code to others, it is possible to prevent the gift code to be given to others directly without viewing the content.

又,在欲使用要給他人的贈禮代碼時,資訊處理裝置100,係亦可對顧客,提示此贈禮代碼係無法使用之意旨的訊息、或前往讓贈禮代碼可被適用所需之內容的誘導。例如,資訊處理裝置100,係將「雖然此優惠券代碼無法使用,但若您遵循誘導而觀看內容,則可接受優惠券之適用」此一內容的訊息、和用來讓贈禮代碼被適用所需之連結,提示給顧客。然後,若顧客遵循誘導而觀看內容,則接受贈禮代碼之適用。 Further, when the gift giving code to be given to another person is to be used, the information processing apparatus 100 can also prompt the customer to indicate that the gift code is not usable, or to induce the content that the gift code can be applied. . For example, the information processing apparatus 100 is a message that "the coupon code is unusable, but if you follow the inducement to view the content, the coupon can be accepted", and the gift code is applied. A link is required to prompt the customer. Then, if the customer watches the content following the inducement, the application of the gift code is accepted.

又,於上記實施形態中,被發佈給顧客的優 惠券中,亦可設置用來向他人介紹優惠券所需之連結。例如,將「若要將此優惠券介紹給朋友則請點選此處。」此一內容的訊息與連結,包含在優惠券中。然後,一旦該連結被點選,則會顯示出用來填寫想要介紹優惠券之對象的郵件位址等所需之網頁,一旦填寫所定之資訊而指示送訊,就往對方發送優惠券本身或優惠券的通知。又,亦可向優惠券的紹介對象,係發送不同URL之優惠券。 In addition, in the above-mentioned embodiment, it is issued to the customer. In the coupon, you can also set up the link required to introduce the coupon to others. For example, "Please click here if you want to introduce this coupon to a friend." The message and link to this content is included in the coupon. Then, once the link is clicked, the required web page for filling in the mail address of the person who wants to introduce the coupon will be displayed. Once the specified information is filled and the information is sent, the coupon is sent to the other party. Or a notice of the coupon. In addition, coupons for different URLs may be sent to the coupons.

又,於上記實施形態中,如圖6、13所示,在記載有贈禮代碼之內容內,係除了入會申請本身的內容以外,還可放入各種廣告等。 Further, in the above-described embodiment, as shown in FIGS. 6 and 13, in the content in which the gift code is described, various advertisements and the like may be placed in addition to the content of the membership application itself.

本發明係在不脫離本發明之廣義精神與範圍下,可有各式各樣的實施之形態及變形。又,上述的實施形態,係用來說明本發明,但並非限定本發明之範圍。亦即,本發明的範圍,並非由實施形態來表示,而是由申請專利範圍來表示。然後,在申請專利範圍內及和其同等發明意義之範圍內所施加的各種變形,仍視為本發明的範圍內。 The present invention may be embodied in a variety of forms and modifications without departing from the spirit and scope of the invention. Further, the above-described embodiments are intended to describe the present invention, but are not intended to limit the scope of the present invention. That is, the scope of the present invention is not represented by the embodiment, but is represented by the scope of the patent application. It is intended that various modifications may be made within the scope of the invention and the scope of the invention.

100‧‧‧資訊處理裝置 100‧‧‧Information processing device

101‧‧‧提供部 101‧‧‧Provisional Department

102‧‧‧提示部 102‧‧‧ Tips Department

103‧‧‧判定部 103‧‧‧Decision Department

104‧‧‧告知部 104‧‧‧Notice

Claims (8)

一種資訊處理裝置,其特徵為,具備:提供部,係將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客;和提示部,係將具有用來讓前記顧客輸入前記申請所必須之資訊所需之複數輸入欄的輸入表單,提示給前記顧客;和判定部,係在前記顧客對前記輸入表單正在進行輸入的期間,基於前記複數輸入欄之中已輸入的輸入欄中所被輸入的資訊,來判定前記顧客是否已經瀏覽過前記所被提供之內容;和告知部,係一旦判定為前記顧客已經瀏覽過前記內容,則將前記申請中可以適用該當內容中所被記載之前記贈禮代碼這件事情,告知給前記顧客;一旦前記申請被進行,則判定在前記申請中是否適用前記贈禮代碼而完成了該當申請;一旦判定為前記申請中未適用前記贈禮代碼就直接完成了申請,則在前記申請完成後,將前往前記內容或是其他內容之誘導,提示給前記顧客;一旦判定為前記顧客是隨應於前記誘導而瀏覽了前記內容或是前記其他內容,則於前記申請中,前記贈禮代碼會被回溯而適用。 An information processing apparatus comprising: a providing unit that provides a content that is applicable to an application gift code, and provides the content to the customer in a browseable manner; and a prompting unit that has a function for the former customer The input form of the plural input field required for inputting the information necessary for the application of the previous application is presented to the pre-recorded customer; and the judgment unit is based on the input of the pre-recorded input form in the pre-recorded input form. Entering the information entered in the column to determine whether the pre-recorded customer has viewed the content provided by the pre-record; and the notification unit, if it is determined that the pre-recorded customer has viewed the pre-recorded content, the pre-recording application may be applied to the content. The case where the gift code is recorded before is notified to the pre-record customer; if the pre-application is carried out, it is determined whether the pre-sign gift code is applied in the pre-registration application and the application is completed; once the pre-record application is determined not to apply the pre-gift code If you complete the application directly, you will go to the pre-recorded content or Induce other things, the prompt to the former in mind the customer; once it is determined that the former record customer is over should be before the mind induced to browse the previous record content or former record other content, before the record application, the former record gift code will be back and apply. 一種資訊處理裝置,其特徵為, 具備:提供部,係將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客;和提示部,係將具有用來讓前記顧客輸入前記申請所必須之資訊所需之複數輸入欄的輸入表單,提示給前記顧客;和判定部,係在前記顧客對前記輸入表單正在進行輸入的期間,基於前記複數輸入欄之中已輸入的輸入欄中所被輸入的資訊,來判定前記顧客是否已經瀏覽過前記所被提供之內容;和告知部,係一旦判定為前記顧客已經瀏覽過前記內容,則將前記申請中可以適用該當內容中所被記載之前記贈禮代碼這件事情,告知給前記顧客;一旦前記申請被進行,則判定在前記申請中是否適用前記贈禮代碼而完成了該當申請;一旦判定為前記申請中未適用前記贈禮代碼就直接完成了申請,則在前記申請完成後向前記顧客提示用來輸入前記贈禮代碼所需的輸入欄;一旦在前記輸入欄中輸入前記贈禮代碼,則於前記申請中,前記贈禮代碼會被回溯而適用。 An information processing device, characterized in that Having a provisioning department that provides content that can be applied to the application's gift code, and provides it to the customer in a browseable manner; and a reminder department that has the information necessary for the pre-recorded customer to input the necessary information for the pre-recording application. The input form of the plural input field is presented to the pre-recording customer; and the judging part is based on the information input in the input field entered in the multi-entry input field before the customer inputs the pre-entry input form. To determine whether the pre-recorded customer has browsed the content provided by the pre-record; and the notification department, if it is determined that the pre-recorded customer has viewed the pre-recorded content, the pre-recording application may be applied to the pre-recorded gift code that is recorded in the pre-recorded content. The matter is notified to the pre-record customer; once the pre-application is carried out, it is determined whether the pre-sign gift code is applied in the pre-application and the application is completed; once it is determined that the pre-sign gift is not applied in the pre-application, the application is completed directly, After the application is completed, the customer prompt is used to input the input field required for the pre-sign gift code. Once the first input field enter the first note in mind gift tags, referred to herein before, the first code is referred back gift apply. 如請求項1或2所記載之資訊處理裝置,其中,前記告知部,係將前記贈禮代碼是已被當作初期值而填寫的可編輯的輸入欄追加至前記輸入表單而令前記提示部提示之,以將可以適用前記贈禮代碼這件事情,告知給 前記顧客。 The information processing device according to claim 1 or 2, wherein the pre-recording notification unit adds an editable input field that has been filled in as an initial value to the pre-record input form, and causes the pre-recording unit to prompt To inform you of the possibility of applying the pre-sign gift code. Foreword customer. 如請求項1或2所記載之資訊處理裝置,其中,前記告知部,係於前記申請中將前記被判定為已瀏覽之內容中所被記載之贈禮代碼加以適用,並告知該當贈禮代碼已被適用。 The information processing device according to claim 1 or 2, wherein the pre-recording notification unit applies the gift code recorded in the pre-recorded content determined to be browsed in the pre-recording application, and notifies that the gift code has been Be applicable. 如請求項1或2所記載之資訊處理裝置,其中,前記判定部,係基於含有前記內容的電子郵件是否已經開封,來判定前記顧客是否已經瀏覽了前記內容。 The information processing device according to claim 1 or 2, wherein the pre-determination determining unit determines whether the pre-recorded customer has browsed the pre-recorded content based on whether or not the e-mail including the pre-recorded content has been opened. 如請求項1或2所記載之資訊處理裝置,其中,前記內容係對前記顧客以可識別的方式建立對應;前記判定部,係基於是否發生有任何人對前記內容做過瀏覽,來判定前記顧客是否已經瀏覽了前記內容。 The information processing device according to claim 1 or 2, wherein the pre-recorded content is associated with the pre-recorded customer in an identifiable manner; and the pre-determination determining unit determines the pre-record based on whether or not any person has browsed the pre-recorded content. Has the customer already viewed the pre-recorded content. 一種資訊處理方法,係為資訊處理裝置所執行的資訊處理方法,其特徵為,具備:提供工程,係由前記資訊處理裝置,將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客;和提示工程,係由前記資訊處理裝置,將具有用來讓前記顧客輸入前記申請所必須之資訊所需之複數輸入欄的輸入表單,提示給前記顧客;和判定工程,係由前記資訊處理裝置,在前記顧客對前記輸入表單正在進行輸入的期間,基於前記複數輸入欄之中已輸入的輸入欄中所被輸入的資訊,來判定前記顧客是 否已經瀏覽過前記所被提供之內容;和告知工程,係由前記資訊處理裝置一旦判定為前記顧客已經瀏覽過前記內容,則將前記申請中可以適用該當內容中所被記載之前記贈禮代碼這件事情,告知給前記顧客;一旦前記申請被進行,則判定在前記申請中是否適用前記贈禮代碼而完成了該當申請;一旦判定為前記申請中未適用前記贈禮代碼就直接完成了申請,則在前記申請完成後,將前往前記內容或是其他內容之誘導,提示給前記顧客;一旦判定為前記顧客是隨應於前記誘導而瀏覽了前記內容或是前記其他內容,則於前記申請中,前記贈禮代碼會被回溯而適用。 An information processing method is an information processing method executed by an information processing device, and is characterized in that: a provisioning project is provided by a pre-recording information processing device, and a content that can be applied to an application gift code is described as being viewable. The method is provided to the customer; and the prompting project is provided by the pre-recording information processing device, and the input form having the plural input fields required for the pre-recording customer to input the information necessary for the pre-recording application is presented to the pre-recording customer; The pre-recording information processing device determines that the pre-recording customer is based on the information input in the input field entered in the pre-completion input field during the period in which the customer inputs the pre-entry input form. Whether the content of the pre-recorded information has been viewed; and the notification of the project, the pre-recording information processing device determines that the pre-recorded customer has viewed the pre-recorded content, and the pre-recording application can be applied to the pre-recorded gift code. If the pre-record application is carried out, it is determined whether the pre-sign gift code is applied in the pre-application and the application is completed; once it is determined that the pre-sign gift is not applied in the pre-application, the application is completed directly. After the application is completed, the pre-recorded content or other content will be prompted to the pre-recorded customer; once it is determined that the pre-recorded customer has browsed the pre-recorded content or the pre-recorded other content in response to the pre-recording induction, then in the pre-recording application, the pre-record The gift code will be backtracked and applied. 一種資訊處理方法,係為資訊處理裝置所執行的資訊處理方法,其特徵為,具備:提供工程,係由前記資訊處理裝置,將記載有可適用於申請之贈禮代碼的內容,以可瀏覽的方式,提供給顧客;和提示工程,係由前記資訊處理裝置,將具有用來讓前記顧客輸入前記申請所必須之資訊所需之複數輸入欄的輸入表單,提示給前記顧客;和判定工程,係由前記資訊處理裝置,在前記顧客對前記輸入表單正在進行輸入的期間,基於前記複數輸入欄之 中已輸入的輸入欄中所被輸入的資訊,來判定前記顧客是否已經瀏覽過前記所被提供之內容;和告知工程,係由前記資訊處理裝置一旦判定為前記顧客已經瀏覽過前記內容,則將前記申請中可以適用該當內容中所被記載之前記贈禮代碼這件事情,告知給前記顧客;一旦前記申請被進行,則判定在前記申請中是否適用前記贈禮代碼而完成了該當申請;一旦判定為前記申請中未適用前記贈禮代碼就直接完成了申請,則在前記申請完成後向前記顧客提示用來輸入前記贈禮代碼所需的輸入欄;一旦在前記輸入欄中輸入前記贈禮代碼,則於前記申請中,前記贈禮代碼會被回溯而適用。 An information processing method is an information processing method executed by an information processing device, and is characterized in that: a provisioning project is provided by a pre-recording information processing device, and a content that can be applied to an application gift code is described as being viewable. The method is provided to the customer; and the prompting project is provided by the pre-recording information processing device, and the input form having the plural input fields required for the pre-recording customer to input the information necessary for the pre-recording application is presented to the pre-recording customer; The pre-recording information processing device is based on the pre-recorded plural input field during the period in which the customer inputs the pre-entry input form. The information entered in the input field has been entered to determine whether the pre-recorded customer has viewed the content provided by the pre-record; and the notification to the project is determined by the pre-recording information processing device that if the pre-recorded customer has viewed the pre-recorded content, In the pre-registration application, the gift-giving code recorded in the content may be applied to the pre-record customer; if the pre-application is carried out, it is determined whether the pre-sign gift code is applied in the pre-application and the application is completed; If the application is completed directly without applying the pre-sign gift code in the pre-registration application, the input column required for entering the pre-sign gift code is forwarded to the customer prompt after the application is completed; once the pre-sign gift code is entered in the pre-entry field, In the pre-registration application, the pre-sign gift code will be retrospectively applicable.
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