TW201411518A - Cloud advertising system - Google Patents

Abstract

The present invention provides a cloud advertising system. An advertisement operator provides a cloud server platform. An advertisement franchise provides equipment with an intelligent platform. A proprietor pays an advertisement fee for an advertising product to request the advertisement operator to broadcast. According to the advertising product, the advertisement operator produces an application program for displaying real-time advertising information. The application program is stored in the cloud server platform. The advertisement franchise utilizes the intelligent platform to connect to the cloud server platform via the Internet, so as to load the application program to the intelligent platform. The intelligent platform utilizes a screen to broadcast the real-time advertising information stored in the application program, such that the public can be aware of the real-time advertising information. Therefore, the advertisement franchise performs intelligent payment calculation according to the service for broadcasting the real-time advertising information and a sensor of the intelligent platform, in order to earn revenue from the advertisement operator and thereby accomplishing the present invention.

Description

Cloud advertising system

The invention relates to a multimedia information system, in particular to an advertising system using cloud technology.

According to the conventional advertisement advertisement, the advertisement product of the advertisement product pays the advertisement fee to the advertisement operator, and the advertisement information of the advertisement product is displayed to the public in a static or dynamic manner in a specific or unspecified place. The static manner is presented, for example, in a plain text, a pure picture, or a text plus a picture, the dynamic way being presented in a dynamic movie or animation in a multimedia playback system. However, whether it is a static or dynamic advertising mode, it attracts the public's attention and allows the public to generate the desire to purchase the advertising product, thereby achieving the effect of product marketing.

However, according to the conventional advertising method, the playing device of the advertising information is usually provided by the advertising operator alone, so it is limited by the cost of capital, so the location where the playing device is placed is easily confined to a specific area, resulting in the advertisement. Information can only be exposed in that particular area and cannot achieve comprehensive advertising results. The current method of paying for TV commercials is based on the sampling sample of the demographics. However, compared with the current outdoor advertising platform, due to the lack of relevant sampling samples and identification techniques, it is impossible to conduct effective population sampling. Compare valid pricing standards.

Therefore, how to solve the problem of the above-mentioned conventional advertisement trailer is the main focus of the invention.

The main purpose of the present invention is to solve the above problems and provide a cloud advertising system. With the popularization of the current smart platform, the instant advertising information can be loaded into the smart platform through the internet connection through the cloud technology. Therefore, regardless of the identity of individuals, regions, mobile vehicles, etc., as long as there is a smart platform, it can become an advertising franchisee, so the franchisees who can provide advertising effects are far away from the world, regardless of location and time, can reach the advertisement. The effect of multiple expansion of effects.

The second purpose of the present invention is that an advertising franchisee can provide real-time advertising information playback through the smart platform provided by the advertising franchisee, and the advertising operator is charged, and the public can immediately decide whether to purchase the real-time advertising information. The products of advertising, in addition to the advertising effect of the advertising operator, and the advertising franchisees can receive payment according to the service, the public can immediately purchase the required goods, the owner can sell their products, etc., in order to achieve a win-win situation.

For the purpose of the foregoing, the present invention provides a cloud server platform provided by an advertising operator, and a device with a smart platform is provided by an advertising franchisee, and the owner pays an advertising fee to the advertising operator according to the advertising product, and the advertising operator An application for presenting real-time advertisement information is generated according to the advertisement product, and the application is stored in the cloud server platform, and the smart platform is connected to the cloud server platform through the Internet to load the application to In the smart platform, the smart platform broadcasts the real-time advertising information contained in the application to the public, so that the public is informed of the instant advertising information, and the advertising franchisee receives the payment from the advertising operator according to the playing service of the instant advertising information. The smart platform held by the advertising franchisee can also record the relevant information and viewing results of the advertising, and feedback to the cloud server platform to provide the owner's pricing basis and advertising effectiveness evaluation reference.

The above and other objects and advantages of the present invention will be readily understood from

Of course, the invention may be varied on certain components, or in the arrangement of the components, but the selected embodiments are described in detail in the specification and their construction is shown in the drawings.

Referring to Figures 1 through 2, the structure of the embodiment selected for use in the present invention is for illustrative purposes only and is not limited by such structure in the patent application.

The embodiment provides a cloud advertisement system. As shown in FIG. 1 , the cloud server platform is provided by the advertisement operator 1 , and the device with the smart platform is provided by the advertisement franchisee 2 , and the owner 3 pays the advertisement fee according to the advertisement product. To the advertisement operator 1 to broadcast, the advertisement operator 1 creates an application for presenting the advertisement information according to the advertisement product, and the application is stored in the cloud server platform, and the advertisement franchisee 2 utilizes the smart platform through the internet. The network is connected to the cloud server platform to load the application into the smart platform. The smart platform broadcasts the instant advertisement information contained in the application to the public, so that the public 4 knows the instant advertisement information. The advertising franchisee 2 receives the payment from the advertising operator 1 according to the broadcasting service of the instant advertising information.

The franchisee 2 of the embodiment includes three types of personal advertisement franchisees 20, regional advertisement franchisees 21 and mobile vehicle type franchisees 22 . The personal advertisement franchisee 20, for example, a franchisee of a smart platform such as a smart phone and a tablet computer; the regional advertisement franchisee 21, a franchisee including a device with a smart platform such as a fixed signboard or a shopping mall. The mobile vehicle type advertisement franchisee 22 includes a franchisee that includes a device equipped with a smart platform on a vehicle such as a bus and a taxi.

The payment method of the advertising franchisee 2 is based on the location, time and efficiency of playing the instant advertising information. The acquisition of the location is based on the global positioning system (GPS) of the smart platform, so that the advertising operator 1 knows where the current advertisement is located. The time includes the number of times of live advertising information, the time zone of the broadcast and the length of the broadcast time. The smart platform calculates the number and duration of the instant advertisement information broadcast, and uses the GPS platform of the smart platform to locate the advertising operator. Know the time zone of the play. The efficiency is based on the photographic function provided by the intelligent platform for subject identification and the number of subjects to further determine the time of attention of the subject; the above calculation of the location, time and efficiency can complete the calculation of profit.

In detail, if the subject is a person, the efficiency is based on the photographic function provided by the intelligent platform for face recognition and counting of the number of eyes, further determining the time of attention of the eyes, and combining the conditions of location, time and efficiency. The calculation of the profit can be completed; for the payment method of the mobile vehicle type franchisee 22, the main body is set as the vehicle, and at this time, the passengers in the vehicle and the vehicles outside the vehicle can be separately sensed. The efficiency is based on the face recognition provided by the passengers in the vehicle with the photographic function provided by the intelligent platform. The external image sensor is mounted on the vehicle, and the vehicle identification and vehicle number counting outside the vehicle are further determined. The time of attention of the people in the vehicle is similarly integrated with the location, time and efficiency to complete the calculation of the profit.

The smart platform of this embodiment is a single screen display. In addition, the smart platform can also be dual-screen display, or any electronic product can be installed with a display device on the side that is not on the screen. The public 4 chooses whether to pre-purchase the advertisement product to the owner 3 by watching the real-time advertisement information of the screen of the smart platform; the pre-purchase method is when the public 4 has short-field contact with the screen of the smart platform (such as touch, Short-range wireless), the sub-picture B of the transaction operation is opened in the mother picture A of the instant advertisement information of the screen (as shown in FIG. 2), and the sub-picture B is closed when there is no instant interaction.

When the pre-purchase of the public 4 is completed, if the merchandise is a physical ticket, the manner in which the merchandise is delivered is printed by the list machine; if the merchandise is a physical item, the manner of delivering the merchandise is obtained, for example, to a vending machine; The item can also be a pre-order voucher.

People 4 pre-purchased goods transactions include small payment deductions, telephone charges. If the people 4 themselves hold smart phones, they can use the QR code scanning program on the smart phone to scan the QR code of the advertising products provided by the owner 3, or upload the local number through the smart phone to download the marketing newsletter. Payment is made directly to the landlord through a time-limited payment, or by the time-limited payment method, which is collected by the owner 3 and collected by the owner 3 and delivered to the owner 3 .

In this way, those who have smart platforms can become the advertising franchisees 2 described in this case. They only need to connect to the cloud server platform through the Internet to deliver the application and load the smart platform to play through the screen. The application contains real-time advertising information, so compared with the traditional advertising method, the smart platform can be used to solve the problem of regional restrictions, which means that the smart platform owners all over the world can Become an advertising franchisee 2, so that the instant advertising information of the broadcast can be sent to all parts of the world to achieve comprehensive advertising results.

It is worth mentioning that the relevant parties in this case include the owner 3, the advertising operator 1, the advertising franchisee 2 and the public 4, among which the owner 3 can achieve the comprehensiveness of the product advertisement through the technology of the case to expand the consumer group, and the advertising operator 1 can achieve better advertising performance and reduce the cost of advertising playback equipment, and advertising franchisee 2 only need to have a smart platform to provide instant advertising information to broadcast services to earn compensation, and people 4 can use instant advertising information The acquisition can instantly acquire the desired product. Therefore, it can be said that the situation has been achieved for the advertising operator 1, the advertising franchisee 2, the owner 3 and the public 4 to win.

The above description of the embodiments is intended to be illustrative of the invention and is not intended to limit the scope of the invention.

From the above detailed description, it will be apparent to those skilled in the art that the present invention can achieve the foregoing objects and is in accordance with the provisions of the Patent Law.

(part of the invention)

1. . . Advertising operator

2. . . Advertising franchisee

20. . . Personal advertising franchisee

twenty one. . . Regional advertising franchisee

twenty two. . . Mobile Vehicle Advertising Franchisee

3. . . owner

4. . . people

A. . . Mother screen

B. . . Sub screen

Figure 1 is a schematic diagram of the operation of the advertising system of the present invention.

Fig. 2 is a schematic diagram showing the opening of a sub-picture at the same time as the mother screen marketing advertisement in the screen of the smart platform of the present invention.

1. . . Advertising operator

2. . . Advertising franchisee

20. . . Personal advertising franchisee

twenty one. . . Regional advertising franchisee

twenty two. . . Mobile Vehicle Advertising Franchisee

3. . . owner

4. . . people

Claims (6)

A cloud advertising system is provided by an advertising operator to provide a cloud server platform, and an advertising franchisee provides a device with a smart platform, and the owner pays an advertising fee to the advertising operator according to the advertising product, and the advertising operator according to the advertisement The product is generated by an application for presenting the advertisement information, and the application is stored on the cloud server platform, and the advertisement franchisee uses the smart platform to connect to the cloud server platform through the Internet to load the application to In the smart platform, the smart platform broadcasts the real-time advertising information contained in the application to the public, so that the public is informed of the instant advertising information, and the advertising franchisee receives the payment from the advertising operator according to the playing service of the instant advertising information.
According to the cloud advertisement system described in claim 1, wherein the advertisement franchisee includes a personal advertisement franchisee, a regional advertisement franchisee and a mobile vehicle advertisement franchisee. According to the cloud advertising system described in the first application of the patent scope, wherein the advertising franchisee pays according to the location, time and efficiency of playing the instant advertising information; wherein the location is obtained through the smart platform global positioning system The positioning allows the advertising operator to know where the current advertisement is located. This time includes the number of times the live advertisement information is played, the time zone of the broadcast and the length of the broadcast time. The number of times and time of the instant advertisement information broadcast is calculated through the smart platform. The use of the GPS positioning of the smart platform enables the advertising operator to know the time zone of the broadcast; the efficiency is based on the photographic function provided by the smart platform for subject identification and the number of subjects to further determine the time of attention of the subject; The combination of time and efficiency conditions can complete the calculation of profit. According to the cloud advertising system described in claim 3, wherein the subject is a person, the human face recognition and the number of binoculars are counted by the photographic function provided by the smart platform, and the time of attention of the eyes is further determined. The cloud advertising system according to the third aspect of the patent application, wherein the main body is a vehicle, and the vehicle function is provided by the intelligent platform to perform vehicle identification and the number of vehicles, and the time of attention of the personnel in the vehicle is further determined. According to the cloud advertising system of claim 1, wherein the smart platform can be a single screen display, a dual screen display or any electronic product can be additionally installed on the side of the screen without the screen.