TW201303767A - Method and system for filtering advertisement and multimedia video - Google Patents

Abstract

A method and system for filtering advertisement and multimedia video are provided. The method includes the following steps: determining if detects a start signal; generating a first broadcast record according to first advertisements and/or first multimedia videos broadcasted in a first advertisement period if detects the start signal; offering second advertisements and/or second multimedia videos whose contents are different from the first advertisements and/or the first multimedia videos according to the first broadcast record; broadcasting the second advertisements and/or the second multimedia videos in a second advertisement period.

Description

Advertising and multimedia film filtering method and system thereof

The present invention relates to a method and system for filtering advertisements and multimedia films, and more particularly to a method for filtering advertisements and multimedia films during an advertisement period between television programs and a system thereof.

In the current existing advertisement playing mechanism, the manufacturer buys the advertisement time of the television station to play the advertisement of the own product, and the user can passively accept the advertisement content provided by the manufacturer or the television station.

Traditional advertising playback mechanism, users can not choose the advertising content that they are interested in, and the commercials currently playing during the advertising period may be related to the number of hours bought by the operators or the programs recently launched by the TV stations, resulting in users often being short. Time to see the same ad repeatedly. In other words, the current advertising mechanism may cause users to frequently receive fixed advertising content, and once the repeated advertisements are continuously seen in a short period of time, the user may switch to watching the channel, which may result in reduced advertising effectiveness. It is definitely not the case that the industry or TV station is happy, so whether there is a better advertising mechanism is a topic worth studying.

In view of this, the present invention provides a filtering method and system for advertising and multimedia videos, which can judge and filter the recently viewed advertisements or multimedia videos, so as to prevent the user from repeatedly seeing the same advertisement or multimedia movie in a short time.

The present invention provides a method for filtering advertisements and multimedia videos. The method includes the following steps: first, determining whether an activation signal is detected, and if the activation signal is detected, according to at least one of the first advertisement periods. An advertisement or/and at least one first multimedia movie, establishing a first play record, and providing at least one second advertisement different from the first advertisement or/and the first multimedia video content according to the first play record or And/or at least one second multimedia movie, playing the second advertisement or/and the second multimedia movie in the second advertisement period after the first advertisement period.

In an embodiment of the present invention, the filtering method of the advertisement and the multimedia movie further includes establishing a selection index according to the provided second advertisement or/and the second multimedia movie, and then providing and selecting according to the selection index. At least one third advertisement or/and at least one third multimedia movie having different advertisements or/and second multimedia video content, playing a third advertisement or / in a third advertisement period after the second advertisement period And the third multimedia film.

In an embodiment of the present invention, the filtering method of the advertisement and the multimedia movie further comprises: establishing a program content record according to the program content of the program in the first program period, and providing related advertisements related to viewing the program content according to the program content record or / and related multimedia videos, and in the first advertising period after the first program period, play related advertisements or/and related multimedia videos.

In an embodiment of the present invention, the filtering method of the advertisement and the multimedia movie further includes: selecting, from the second advertisement or/and the second multimedia movie, the same length of time or combination time as the second advertisement period The specific second advertisement or/and the specific second multimedia movie, in the second advertisement period, playing the specific second advertisement or/and the specific second multimedia movie.

In an embodiment of the present invention, the method for filtering an advertisement and a multimedia movie, wherein, in the second advertisement period, the step of playing the second advertisement or/and the second multimedia movie further comprises: before the second advertisement period And downloading the second advertisement or/and the second multimedia movie to a storage unit in advance, and then playing the second advertisement or/and the second multimedia movie in the storage unit when entering the second advertisement period.

In an embodiment of the present invention, the filtering method of the advertisement and the multimedia movie further includes determining whether to enter the first advertising period, the second according to the logo image, the subtitle, the screen difference, or/and the advertisement broadcast preset time of the display screen. Ad slot or third ad slot.

In an embodiment of the present invention, the filtering method of the advertisement and the multimedia movie further includes providing the first sequential advertisement or/and the first sequential multimedia movie, and playing the first sequential advertisement or/and the first sequence in the first advertising period Multimedia video. A second sequential advertisement or/and a second sequential multimedia movie is provided, and in the second advertising period, the second sequential advertisement or/and the second sequential multimedia movie is played. Providing a third sequential advertisement or/and a third sequential multimedia movie, in the third advertising period, playing a third sequential advertisement or/and a third sequential multimedia movie, wherein the first sequential advertisement, the second sequential advertisement, and the third sequential advertisement are A set of sequential continuous advertisements, wherein the first sequential multimedia movie, the second sequential multimedia movie, and the third sequential multimedia movie are a set of sequential continuous multimedia movies.

The invention provides a filtering system for advertising and multimedia films, the system comprising an information providing device and a television device. First, the television device determines whether the activation signal is detected. When the activation signal is detected, the first playback record is established according to the first advertisement or/and the first multimedia movie played in the first advertisement period, and the transmission is started. a first play record to the information providing device, the information providing device receives the first play record, and provides and transmits a second advertisement different from the first advertisement or/and the first multimedia video content according to the first play record And the second multimedia film to television device, the television device receives the second advertisement or/and the second multimedia movie, and in the second advertisement period after the first advertisement period, the television device plays the second advertisement or/and Two multimedia videos.

Based on the above, the present invention provides a filtering method and system for advertising and multimedia movies. The filtering method of this advertisement and multimedia video filters the advertisements or multimedia videos that the user has watched, that is, allows users to watch different advertisements or multimedia videos during various advertisement periods, and will not receive them in a short time. Duplicate content.

The above described features and advantages of the present invention will be more apparent from the following description.

1A and 1B are functional block diagrams of a filtering system for advertising and multimedia films according to an embodiment of the invention. Referring to FIG. 1A, in this embodiment, the advertising and multimedia film filtering system 100 includes a television device 110 and an information providing device 180. The information providing device 180 can provide an advertisement for the advertisement and the multimedia movie server, or can provide the television station with a control machine for the advertisement and the multimedia movie.

Referring to FIG. 1B, in another embodiment of the present invention, the television device 110 can include a transceiver module 120, a control module 130, a storage unit 140, and a display module 150, wherein the transceiver module 120, the storage unit 140, and the display module The group 150 is coupled to the control module 130. The transceiver module 120 includes an antenna unit (such as an antenna circuit component) that receives a TV antenna signal and a network interface unit (such as a wireless network interface card) that supports wireless network functions. The control module 130 is a hardware circuit, a software or a firmware that can perform a processor function, and is not limited to the above. The storage unit 140 can be a memory card, a hard disk, a floppy disk or an external storage device, and the display module 150 can be a cathode ray tube (CRT) display module or a liquid crystal display module. Groups, etc., are not limited to the above.

FIG. 2 is a schematic diagram showing the time arrangement of a program period and an advertisement period according to an embodiment of the invention. In the order of the time axis, the first program period, the first advertisement period, the second program period, the second advertisement period, the third program period, the third advertisement period, the Nth program period, and the Nth advertisement period Etc., where N is related to the TV station's program and the advertising time slot arrangement policy. The programs provided by the TV stations during the various program periods, and the advertisements provided by the TV operators during the various advertising periods (such as the trailers of the series) or various multimedia videos may also be used by the advertisers on the server. Ads provided or various multimedia videos.

FIG. 3A is a flowchart of a filtering method of an advertisement and multimedia movie method according to an embodiment of the invention. Referring to FIG. 3A and FIG. 1B simultaneously, the control module 130 determines whether an activation signal is detected (step S305), and the activation signal may include a remote control, voice, touch, gesture recognition, or on-screen display system (On-Screen Display). , OSD), etc. to trigger. Then, if the control module 130 receives the activation signal, the control module 130 establishes the first play record according to the at least one first advertisement or/and the at least one first multimedia movie played in the first advertisement period ( Step S330), the control module 130 controls the transceiver module 120 to transmit the first play record to the information providing device 180. The information providing device 180 provides and transmits a second advertisement or/and a second multimedia movie different from the first advertisement or/and the first multimedia video content to the television device 110 according to the first play record (step S335). The transceiver module 120 receives the second advertisement or/and the second multimedia movie, and the control module 130 controls the display module 150 to play the second advertisement or/and the second multimedia movie in the second advertisement period. S340).

In addition to using the first play record created by the first advertisement period as the play filter condition of the second advertisement period, in other embodiments of the present invention, the judgment factor of the specific time period may also be added for consideration. For example, the user can set an advertisement to filter advertisements and/or multimedia videos that have been played in a certain period of time, or to filter advertisements and/or multimedia videos that have been played in the previous hour of the current time.

In another embodiment of the present invention, the television device 110 further includes a storage unit 140. The control module first uses the second advertisement or/and the second multimedia before the second advertisement period, for example, in the second program period. The video is pre-stored to the storage unit 140. When the second advertisement period is entered, the control module 130 captures the second advertisement or/and the second multimedia movie from the storage unit 140 for playing on the display module 150. The present invention can be based on the quality of the communication network at the time. If the network bandwidth is insufficient at the time, the mechanism can be used to pre-download the second advertisement or/and the second multimedia from the information providing device 180 in the second program period. film. In other words, online playback or pre-download of the second advertisement or/and the second multimedia movie may depend on the communication network bandwidth at the time.

FIG. 3B is a flowchart of a filtering method of an advertisement and multimedia movie method according to another embodiment of the present invention. Referring to FIG. 3B and FIG. 1B simultaneously, first, the control module 130 determines whether an activation signal is detected (step S305), and the control module 130 establishes a program content record according to the program content viewed during the first program period (steps). S310), then the control module 130 controls the transceiver module 120 to transmit the program content record to the information providing device 180. The information providing device 180 provides related advertisements and/or related multimedia videos related to viewing the program content based on the program content records (step S315). Then, in the first advertising period, the transceiver module 120 receives the related advertisement or/and the related multimedia movie, and the control module 130 controls the display module 150 to play the related advertisement or/and the related multimedia movie (step S320), for example, if When a program is viewed in a program period, an advertisement for a toy-related product is played during the first advertisement period. S330~S340 are the same as above, and are not described here.

In other embodiments of the present invention, the information providing device 180 selects, according to the program content record, the last program viewed in the first program period before the first advertisement period, which is closest to the first advertisement period, and provides the last program. The content-related related advertisements and/or related multimedia videos, in the first advertising period after the first program period, the transceiver module 120 receives the relevant advertisements or/and related multimedia videos, and the control module 130 controls the display module 150 to play the related information. Advertising or / and related multimedia videos.

In another embodiment of the present invention, the program content record includes a total viewing time, and the information providing device 180 selects a specific program that has the longest total viewing time in the first program period according to the program content record, and provides the specific program with the specific program. The relevant advertisements and/or related multimedia videos related to the content, in the first advertisement period after the first program period, the transceiver module 120 receives the relevant advertisements or/and related multimedia videos, and the control module 130 controls the display module 150 to play related information. Advertising or / and related multimedia videos.

In other embodiments of the present invention, the information providing device 180 provides the first specific advertisement or/and the first specific multimedia movie during each advertising period in the first specific time period, and the transceiver module 120 receives the first specific advertisement or And the first specific multimedia movie, the control module 130 controls the display module 150 to play the first specific advertisement or/and the first specific multimedia movie. During each advertising period in the second specific time period, the information providing device 180 provides a second specific advertisement or/and a second specific multimedia movie, and the transceiver module 120 receives the second specific advertisement or/and the second specific multimedia movie, and the control module Group 130 controls display module 150 to play a second particular advertisement or/and a second particular multimedia movie. The first specific advertisement or/and the first specific multimedia movie and the second specific advertisement or/and the second specific multimedia movie are of different types and respectively correspond to different audience groups. For example, the first specific time period may be from 4 pm to 6 pm, which may be the time for the child to watch the cartoon, so the information providing device 180 will provide the toy advertisement, and the second specific time period may be 9:00 to 18:00 in the evening. Two points, this time period may be the time for the adult to watch the program, and thus the information providing device 180 can provide relevant advertisements suitable for the adult to watch, such as sports fitness equipment.

FIG. 3C is a flowchart of a filtering method of an advertisement and multimedia movie method according to another embodiment of the present invention. Please refer to FIG. 3C and FIG. 1B at the same time. The information providing device 180 establishes a selection index according to the previously provided second advertisement and the second multimedia movie (step S345), and the information providing device 180 provides the second advertisement or the second multimedia movie content according to the selection index. A different third advertisement or/and a third multimedia movie (step S350). Then, the transceiver module 120 receives the third advertisement or/and the third multimedia movie. In the third advertisement period, the control module 130 controls the display module 150 to play the third advertisement or/and the third multimedia movie ( Step 355). Steps S305 to S340 are the same as the above, and are not described herein again.

In step S335 of FIG. 3A to FIG. 3C above, the information providing device 180 provides a second advertisement or/and a second that is different from the first advertisement or/and the first multimedia video content according to the first play record. Under the basis of the multimedia video, the information providing device 180 can select the individual time of each of the first advertisements or/and the first multimedia videos from the plurality of second advertisements or/and the second multimedia videos. A specific second advertisement or/and a specific second multimedia movie of the same length or combined length of time is provided to the television device 110. The transceiver module 120 receives the specific second advertisement or/and the specific second multimedia movie, and in the second advertisement period, the control module 130 controls the display module 150 to play the selected specific second advertisement or/and the specific Two multimedia videos.

In other words, in the second advertisement period, the selected second advertisement or/and the specific second multimedia movie is used instead of the original first advertisement or/and the first multimedia movie is occupied in the original second advertisement period. Length of time. For example, FIG. 4A to FIG. 4C are schematic diagrams of an advertisement replacement according to an embodiment of the present invention. The description of the advertisement replacement may be replaced according to the same length of the individual time or the same length of the combined time, wherein the advertisement A, the advertisement C, and the advertisement D And the advertisement F is an advertisement that has been played during the first advertisement period.

In FIG. 4A, a one-to-one advertisement replacement is described. If the advertisement B has the same length of time as the advertisement A originally scheduled to be played during the second advertisement period, then in the second advertisement period, the advertisement B may be used instead of the advertisement A. length of time. In FIG. 4B, a one-to-many advertisement replacement is described. The advertisement E is the same length as the advertisement C plus the advertisement D that is originally scheduled to be played during the second advertisement period. In the second advertisement period, the advertisement E is used instead of the advertisement C plus the advertisement. The length of time O occupies. In FIG. 4C, a many-to-one advertisement replacement is described. The combined length of the advertisement G plus the advertisement H is the same as the length of the advertisement F originally scheduled to be played during the second advertisement period, and the advertisement G can be utilized in the second advertisement period. Add the ad H to replace the length of time the ad F occupies.

In addition, in another embodiment of the present invention, the control module 130 further determines whether to enter the first advertisement period and the second advertisement period according to the logo image, the subtitle, the screen difference, or/and the advertisement broadcast preset time of a display screen. Or the third ad slot. The logo image is, for example, a logo of a television station. When the logo image of the display screen disappears, it can be judged that the advertisement period has entered. In addition, when the subtitle provided by the program content disappears, it can also be judged that the advertisement period has been entered at this time. The frame difference between the program period and the advertisement period may also be a judgment basis for whether or not to enter the advertisement period. In the program period, the screen difference of the display screen is small within a certain period of time, in the advertisement period, The screen displayed on the screen in the same time has a large difference. Further, the difference between the adjacent program period content and the content of the advertisement period content is more obvious. In other words, in the short period of time when the program period enters the advertisement period, there will be a great screen difference, thereby taking great difference in the picture. The basis for judging whether to enter the advertising period. As described above, the control module 130 can determine that the advertisement period has been entered at this time according to the screen difference of the display screen exceeding a predetermined threshold. In addition, it is also possible to judge by the preset time of the advertisement broadcast that the time for the advertisement of the TV station advertisement is substantially fixed. At a certain preset time, the advertisement will be entered, for example, a television program from 9:00 to 10:00, the television station The advertisement will enter the advertisement at 9:15, and the control module 130 can judge that the advertisement period has been entered according to the current absolute time has reached 9:15.

In another embodiment of the present invention, the control module 130 can control the storage unit 140 to store an advertisement or a multimedia movie that has been viewed in a certain period of time. Before entering the advertisement period, the control module 130 controls the display module 150 to display a " Viewing the previously viewed advertisement or multimedia video option, when the browsing of the previously viewed advertisement or multimedia video option is triggered, then in the next advertising period, the control module 130 controls the display module 150 to play the viewed advertisement. Or / and multimedia videos. In other words, the user can select an advertisement or a multimedia movie that has been previously viewed by selecting this option. The specific time can be preset by the control module 130 or can be set by the user.

In other embodiments of the present invention, the information providing device 180 provides the first sequential advertisement or/and the first sequential multimedia movie, and the transceiver module 120 receives the first sequential advertisement or/and the first sequential multimedia movie during the first advertising period. The control module 130 controls the display module 150 to play the first sequential advertisement or/and the first sequential multimedia movie. The information providing device 180 provides a second sequential advertisement or/and a second sequential multimedia movie, and the transceiver module 120 receives the second sequential advertisement or/and the second sequential multimedia movie. In the second advertising period, the control module 130 controls the display module. Group 150 plays a second sequential advertisement or/and a second sequential multimedia movie. The information providing device 180 provides a third sequential advertisement or/and a third sequential multimedia movie, and the transceiver module 120 receives the third sequential advertisement or/and the third sequential multimedia movie. In the third advertising period, the control module 130 controls the display module. Group 150 plays a third sequential advertisement or/and a third sequential multimedia movie.

The first sequential advertisement, the second sequential advertisement and the third sequential advertisement are a set of sequential continuous advertisements, which may be advertisement pieces having multiple endings or commercial pieces having a diversity continuous story. The first sequential multimedia film, the second sequential multimedia film and the third sequential multimedia film are a set of sequential continuous multimedia films, such as multiple endings of a series. The above-mentioned mechanism for sequentially playing a continuous advertisement or multimedia movie in each advertising period may be because the user wants to watch the continuous advertisement or multimedia movie, thereby allowing the user to increase the willingness to purchase the product or stay on the channel. The increase in length also allows advertisers and TV stations to increase the effectiveness of playing advertisements or multimedia videos.

FIG. 5 is a functional block diagram of a filtering system for an advertisement and a multimedia movie according to another embodiment of the present invention. The filtering system 500 for advertising and multimedia films includes a television device 110, an information providing device 180, and a communication device 510. The communication device 510 can be an electronic device with Internet access, such as a mobile phone, a smart phone, a tablet computer, a desktop computer, and a notebook computer. The embodiment is applied when the television device 110 is unable to perform the general network connection function (for example, the network interface card is damaged), and the advertisement device and the multimedia film provided by the information providing device 180 can be pre-downloaded by the communication device 510. 110 then obtains an advertisement and a multimedia movie pre-downloaded by the communication device 510 through a short-distance transmission method such as a physical circuit, a Bluetooth, or an infrared (Infra-red Ray).

In summary, the present invention provides a filtering method and system for advertising and multimedia movies. The filtering method of the advertisement and the multimedia film can automatically determine the time point of entering the advertising time slot, and provide advertisements and multimedia videos related to the program content according to the content of the program viewed by the user during the program time period, so that the user adds the advertisement to the advertisement. Watching interest. The filtering method of this advertisement and multimedia video can also filter the advertisements or multimedia videos that the user has watched. That is to say, the user can watch different advertisements or multimedia videos in various advertisement periods, and will not be in a short time. Receive duplicate content. In addition, depending on the quality of the communication network at the time, the bandwidth can be used to determine whether to play an online advertisement or a multimedia movie, or to pre-download it before the program time. Therefore, the filtering method and system of the advertisement and the multimedia film provided by the present invention allow the user to watch the advertisement and the multimedia film in the advertisement period differently from the traditional one, only passively accept the advertisement provided by the television station, and the manner of watching the advertisement becomes More diverse.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the invention, and any one of ordinary skill in the art can make some modifications and refinements without departing from the spirit and scope of the invention. The scope of the invention is defined by the scope of the appended claims.

100. . . Advertising and multimedia film filtering system

110. . . Television device

120. . . Transceiver module

130. . . Control module

140. . . Storage unit

150. . . Display module

180. . . Information providing device

S305~S355. . . Process step

500. . . Advertising and multimedia film filtering system

510. . . Communication device

1A and 1B are functional block diagrams of a filtering system for advertising and multimedia films according to an embodiment of the invention.

FIG. 2 is a schematic diagram showing the time arrangement of a program period and an advertisement period according to an embodiment of the invention.

FIG. 3A is a flowchart of a method for filtering advertisements and multimedia videos according to an embodiment of the invention.

FIG. 3B is a flowchart of a method for filtering advertisements and multimedia movies according to another embodiment of the present invention.

FIG. 3C is a flowchart of a method for filtering advertisements and multimedia movies according to another embodiment of the present invention.

4A-4C are schematic diagrams of an advertisement replacement according to an embodiment of the invention.

FIG. 5 is a functional block diagram of a filtering system for an advertisement and a multimedia movie according to another embodiment of the present invention.

S305~S340. . . Process steps for filtering advertising and multimedia videos

Claims (23)

A method for filtering advertisements and multimedia videos, comprising: determining whether an activation signal is detected; and detecting the activation signal, according to at least one first advertisement or/and at least one played during a first advertisement period a first multimedia movie, establishing a first play record; and providing at least one second advertisement different from the at least one first advertisement or/and the at least one first multimedia video content according to the first play record Or/and at least one second multimedia movie; and playing the at least one second advertisement or/and the at least one second multimedia movie in a second advertisement period subsequent to the first advertisement period. The method for filtering advertisements and multimedia videos according to claim 1, further comprising: establishing a selection index according to the provided at least one second advertisement or/and the at least one second multimedia movie; The selection index provides at least one third advertisement or/and at least one third multimedia movie different from the at least one second advertisement or/and the at least one second multimedia movie content; and in the second The at least one third advertisement or/and the at least one third multimedia movie is played in a third advertisement period after the advertisement period. The method for filtering advertisements and multimedia videos according to claim 1, further comprising: establishing a program content record according to a viewing program content in a first program period; and providing the program according to the program content record At least one related advertisement or/and at least one related multimedia movie related to the content; and playing the at least one related advertisement or/and the at least one related multimedia movie in the first advertisement period after the first program period. The method for filtering advertisements and multimedia videos according to claim 1, further comprising: establishing a program content record according to a viewing program content in a first program period; and selecting the first content according to the program content record a first program viewed in the first program period before the advertisement period, closest to the last program viewed in the first advertisement period; providing at least one related advertisement or/and at least one related multimedia movie related to the content of the last program; During the first advertising period, the at least one related advertisement or/and the at least one related multimedia movie is played. The method for filtering advertisements and multimedia videos according to claim 1, further comprising: establishing a program content record according to a viewing program content in a first program period, the program content record including a total viewing time; In the first program period, the specific program having the longest total viewing time; providing at least one related advertisement or/and at least one related multimedia movie related to the content of the specific program; and playing in the first advertisement period The at least one related advertisement or/and the at least one related multimedia movie. The method for filtering advertisements and multimedia videos according to claim 1, further comprising: providing and playing at least one first specific advertisement or/and at least one first in each advertising period in a first specific time period a specific multimedia movie; and providing and playing at least one second specific advertisement or/and at least one second specific multimedia movie for each advertising period in a second specific time period, wherein the at least one first specific advertisement or/and the The at least one first specific multimedia movie is different from the at least one second specific advertisement or/and the at least one second specific multimedia movie and respectively corresponds to different audience groups. The method for filtering advertisements and multimedia videos according to claim 1, further comprising: selecting, from the at least one second advertisement or/and the at least one second multimedia movie, the second advertisement period Playing at least one specific second advertisement or/and at least one specific second multimedia movie having the same length or combining the total length of time and the second advertisement period; and playing the at least one specific second in the second advertisement period The advertisement or/and the at least one specific second multimedia movie. The method for filtering advertisements and multimedia videos according to claim 1, wherein in the second advertisement period, the step of playing the at least one second advertisement or/and the at least one second multimedia movie is further The method includes: pre-downloading the at least one second advertisement or/and the at least one second multimedia movie to a storage unit before the second advertisement period; and capturing and playing when entering the second advertisement period The at least one second advertisement or/and the at least one second multimedia movie in the storage unit. The method for filtering advertisements and multimedia videos according to item 2 of the patent application scope further includes: determining whether to enter the first advertisement period according to a logo image, a subtitle, a screen difference or an advertisement broadcast preset time of a display screen, The second advertising period or the third advertising period. The method for filtering advertisements and multimedia videos as described in claim 2, further comprising: storing advertisements and/or multimedia videos that have been viewed for a certain period of time, wherein the specific time is preset or provided to a user by the system. Setting, before entering the first advertising period, the second advertising period, or the third advertising period, providing a browse for an advertisement or multimedia movie option that has been previously viewed; and when the browsing has previously seen an advertisement or multimedia movie option is When triggered, the viewed advertisement or/and multimedia movie is played after the corresponding first advertisement period, the second advertisement period or the third advertisement period. The method for filtering advertisements and multimedia videos according to claim 2, further comprising: providing a first sequential advertisement or/and a first sequential multimedia movie, wherein the first sequential advertisement is played during the first advertising period Or/and the first sequential multimedia film; providing a second sequential advertisement or/and a second sequential multimedia movie, during which the second sequential advertisement or/and the second sequential multimedia movie are played; Providing a third sequential advertisement or/and a third sequential multimedia movie, during which the third sequential advertisement or/and the third sequential multimedia movie is played, wherein the first sequential advertisement, the second sequence The advertisement and the third sequential advertisement are a set of sequential continuous advertisements, wherein the first sequential multimedia movie, the second sequential multimedia movie, and the third sequential multimedia movie are a set of sequential continuous multimedia movies. A filtering system for advertising and multimedia videos, comprising: an information providing device; a television device for determining whether an activation signal is detected, and when the activation signal is detected, according to at least one of the first advertising periods a first advertisement or/and at least one first multimedia movie, establishing a first play record, transmitting the first play record to the information providing device; and the information providing device receiving the first play record, and according to the a first play record, providing and transmitting at least one second advertisement or/and at least one second multimedia movie different from the at least one first advertisement or/and the at least one first multimedia video content to the television The device, the television device receives the at least one second advertisement or/and the at least one second multimedia movie, and the television device plays the at least one second advertisement in a second advertisement period after the first advertisement period Or/and the at least one second multimedia movie. The filtering system of the advertising and multimedia film of claim 12, wherein the television device comprises: a display module; a transceiver module; and a control module coupled to the display module and the transceiver The module determines whether the activation signal is detected, and when the activation signal is detected, according to the at least one first advertisement or/and the at least one first multimedia video played in the first advertisement period Establishing the first play record, and controlling the transceiver module to transmit the play record to the information providing device, wherein the transceiver module receives the information provided by the information providing device during the second advertising period after the first advertising period The at least one second advertisement and/or the at least one second multimedia movie, the control module controls the display module to play the at least one second advertisement or/and the at least one second multimedia movie. The filtering system for advertising and multimedia films according to claim 13 , wherein the information providing device establishes a selection index according to the provided at least one second advertisement or/and the at least one second multimedia movie. And providing, according to the selection index, at least one third advertisement or/and at least one third multimedia movie different from the at least one second advertisement or/and the at least one second multimedia movie content, The transceiver module receives the at least one third advertisement or/and the at least one third multimedia movie, and the control module controls the display module to play the third advertisement period after the second advertisement period At least a third advertisement or/and the at least one third multimedia movie. The filtering system for advertising and multimedia films according to claim 13 further includes the control module establishing a program content record according to a viewing program content in the first program period, and controlling the transceiver module to transmit the program. Recording to the information providing device, the information providing device provides and transmits at least one related advertisement or/and at least one related multimedia movie related to the content of the viewing program, in the first advertising period after the first program period, The transceiver module receives the at least one related advertisement and/or the at least one related multimedia movie, and the control module controls the display module to play the at least one related advertisement or/and the at least one related multimedia movie. The filtering system for advertising and multimedia films according to claim 13 further includes the control module establishing a program content record according to a viewing program content in a first program period, the control module controlling the sending and receiving The module transmits the program content record to the information providing device, and the information providing device selects, according to the program content record, the one that is closest to the first advertisement period in the first program period before the first advertisement period a last program, and providing at least one related advertisement or/and at least one related multimedia movie related to the content of the last program, the transceiver module receiving the at least one related advertisement during the first advertisement period after the first program period Or/and the at least one related multimedia movie, the control module controls the display module to play the at least one related advertisement or/and the at least one related multimedia movie. The filtering system for advertising and multimedia films according to claim 13 further includes the control module establishing a program content record according to a viewing program content in a first program period, the program content record including a total viewing Time, the control module controls the transceiver module to transmit the program content record to the information providing device, and the information providing device selects, according to the program content record, a specific one of the longest total viewing time in the first program time period. a program, and providing at least one related advertisement or/and at least one related multimedia movie related to the content of the specific program, the transceiver module receiving the at least one related advertisement or the first advertisement period after the first program period And the at least one related multimedia movie, the control module controlling the display module to play the at least one related advertisement or/and the at least one related multimedia movie. The filtering system for advertising and multimedia videos according to claim 13 further includes, during each advertising period in a first specific time period, the information providing device provides at least one first specific advertisement or/and at least one Receiving the at least one first specific advertisement or/and the at least one first specific multimedia movie, the control module controlling the display module to play the at least one first specific advertisement or/and the specific multimedia movie At least one first specific multimedia movie, the information providing device provides at least one second specific advertisement or/and the at least one second specific multimedia movie in each advertising period in a second specific time period, and the transceiver module receives the The control module controls the display module to play the at least one second specific advertisement or/and the at least one second specific multimedia movie, wherein the at least one second specific advertisement or/and the at least one second specific multimedia movie a first specific advertisement or/and the at least one first specific multimedia movie and the at least one second specific advertisement or/and the at least one second specific multimedia movie are Different types and correspond to different audience groups. The filtering system for advertising and multimedia videos according to claim 13 further includes the information providing device selecting and transmitting from the at least one second advertisement or/and the at least one second multimedia movie. The at least one specific second advertisement or the at least one specific second multimedia movie having the same length of the second advertisement period or combining the total time length and the second advertisement period, the transceiver module receiving the at least one specific second The advertisement or/and the at least one second multimedia movie, wherein the control module controls the display module to play the at least one specific second advertisement or/and the at least one specific second multimedia medium during the second advertisement period Body film. The filtering system of the advertising and multimedia film of claim 13 , wherein the television device further comprises a storage unit coupled to the control module, the control module before the second advertising period The at least one second advertisement or/and the at least one second multimedia movie are pre-stored to the storage unit, and the control module extracts the at least one from the storage unit when entering the second advertisement period The second advertisement or/and the at least one second multimedia movie are played on the display module. The filtering system for advertising and multimedia videos according to claim 14 of the patent application, further comprising: the logo image, the subtitle, the screen difference or an advertisement broadcast preset time of the display module according to a display screen of the display module. Determining whether to enter the first advertising period, the second advertising period, or the third advertising period. The filtering system for advertising and multimedia videos as described in claim 14 further includes the control module storing advertisements and/or multimedia videos that have been viewed for a certain period of time, wherein the specific time is preset or provided to the system. A user setting, before entering the first advertising period, the second advertising period or the third advertising period, the control module provides a browse for an advertisement or multimedia movie option that has been previously viewed, when the browsing has been previously viewed When the advertisement or multimedia video option is triggered, the control module controls the display module to play the viewed advertisement or/and multimedia in the corresponding first advertisement period, the second advertisement period or the third advertisement period. film. The filtering system for advertising and multimedia videos according to claim 14 further includes the information providing device providing a first sequential advertisement or/and a first sequential multimedia movie, the transceiver module receiving the first sequential advertisement Or the first sequential multimedia film, wherein the control module controls the display module to play the first sequential advertisement or/and the first sequential multimedia movie, the information providing device provides a first The second sequential advertisement or/and a second sequential multimedia movie, the transceiver module receives the second sequential advertisement or/and the second sequential multimedia movie, wherein the control module controls the display module during the second advertisement period Playing the second sequential advertisement or/and the second sequential multimedia movie, the information providing device provides a third sequential advertisement or/and a third sequential multimedia movie, and the transceiver module receives the third sequential advertisement or/and the a third sequential multimedia film, in the third advertising period, the control module controls the display module to play the third sequential advertisement or/and the third sequential multimedia movie. The first sequential advertisement, the second sequential advertisement and the third sequential advertisement are a set of sequential continuous advertisements, wherein the first sequential multimedia movie, the second sequential multimedia movie and the third sequential multimedia movie are in a group order Continuous multimedia film.