201220227 六、發明說明： 【發明所屬之技術領域】 本發明係有關於一種互動式廣告系統及方法，且特別 有關於一種可以結合實體媒體，且提供消費者更便利之消 費優惠之系統及方法。 【先前技術】 優惠券的概念源自於美國。1894年，可口可樂的創始 人以手寫的方式製作了第一批優惠券用於促銷。由於促銷 的效果顯著，優惠券被商家及廠家逐漸認識並採用作為一 種促銷工具。優惠券專業公司已經細分為傳媒公司（專為用 戶發行優惠券）、諮詢公司（專為廠商設計、兒換優惠券）、 與硬體供應公司等。2003年美國每個家庭使用優惠券80 張，優惠券發行量達到數千億張，其普及程度由此可見一 般。 台灣2009年使用優惠券的比例攀升，且透過行動裝置 傳播之行動優惠券亦興起，預期未來將持續發燒。根據資 策會FIND於2009年9月所作的線上調查顯示，37.4%的 網友在過去一個月曾收過手機優惠券廣告，成為僅次於簡 訊，普及率第二高的行動廣告。其中，消費者有將優惠券 廣告打開並仔細閱讀的比例超過6成，為所有行動廣告之 最。然而，Honeywell於2009年12月的調查結果指出，北 美地區只有4%的網友曾經兒換過行動優惠券，相較於86% 使用實體優惠券和65%從網路或電子郵件下載的比例，行 動優惠券的實際兒換率還是很低。但在這項調查中，年輕 201220227 族群顯然較有興趣，66%的年輕人表示願意嘗試使用行動 優惠券。在願意提供手機號碼給商家以得到優惠券的網友 中’ 18%希望能上網先查看優惠券的相關資訊，再選擇希 望收到哪些行動優惠券。很少人對於被動接收到的優惠券 會感興趣。 另外’有些線上的折價券平台可以提供行動電話用戶 下載各式各樣的折價券。這項服務讓客戶只要透過電腦將 折價券列印下來或傳送至手機，就可以到店家消費享受折 扣。然而，在此消費模式下，消費者必須要攜帶列印出之 折價券或手機才可以享受到消費折扣。在一些情況中，消 費者常常會將折價券弄丟或是忘了攜帶折價券或手機。一 旦消費者沒有攜帶折價券或手機則無法享受消費折扣， 影響消費者消費的意願 曰由上可知，消費者採取主動的時代已經來臨，而如何 提供消費者更便捷的方式或管道來選擇欲接收的優惠券， φ從而減少相關資源浪費，則是相關業界致力要去克服 題。 頌1 有鑑於此，本發明提供互動式廣告系統及方 服前述問題。 以克 本發明實施例之一種互動式廣告系統至少包括一電子 ^置、一網路與一管理主機。透過一實體媒體呈現一優惠 ^ ^電子装置接收相應此優惠資訊之輸入，且將優惠資 訊與辨識碼透過網路傳送至管理主機。當管理主機接收 201220227 到辨識碼與優惠資訊之後，管理主機將優惠資訊登記予此 辨識碼。一消費終端接收相應此辨識碼之輸入，且將此辨 識碼傳送至管理主機，以查詢相應此辨識碼是否有登記此 優惠資訊。當此辨識碼有登記此優惠資訊時，提供一消費 優惠給此辨識碼。 本發明實施例之一種互動式廣告方法。首先，透過一 實體媒體呈現一優惠資訊。利用一電子裝置接收相應此優 惠資訊之輸入。電子裝置將優惠資訊與一辨識碼透過網路 傳送至管理主機。接收到辨識碼與優惠資訊，管理主機將 優惠資訊登記予此辨識碼。一消費終端接收相應此辨識碼 之輸入，且將此辨識碼傳送至管理主機，以查詢相應此辨 識碼是否有登記此優惠資訊。當此辨識碼有登記此優惠資 訊時，提供一消費優惠給此辨識碼。 在一些實施例中，優惠資訊可以包括文字、數字、符 號、圖形、與/或代碼。在一些實施例中，電子裝置係透過 一鍵盤、一觸控式顯示單元、一影像掃描單元、一照相單 元、與/或一語音輸入單元接收相應此優惠資訊之輸入。 在一些實施例中，管理主機可以記錄辨識碼具有之至 少一群組，其中，群組可以包括至少一特定辨識碼。電子 裝置可以將優惠資訊、辨識碼與群組之一群組辨識碼傳送 至管理主機。管理主機依據群組辨識碼檢索得到至少一特 定辨識碼，且將優惠資訊登記予此至少一特定辨識碼。 在一些實施例中，電子裝置可以利用一簡訊與/或一電 子郵件將優惠資訊傳送至管理主機。 在一些實施例中，管理主機可以對於優惠資訊執行一 201220227 管理。其中，管理可以包括在一既定時間之後删除登記予 此辨識碼之優惠資訊、與/或記錄優惠資訊之儲存與使用情 形。在一些實施例中，一廣告業者終端可以連接至管理主 機，以檢視相應此優惠資訊之儲存與使用情形。 本發明上述方法可以透過程式碼方式存在。當程式碼 被機器載入且執行時，機器變成用以實行本發明之裝置。 為使本發明之上述目的、特徵和優點能更明顯易懂， 下文特舉實施例，並配合所附圖示，詳細說明如下。 【實施方式】 第1圖顯示依據本發明實施例之互動式廣告系統。 依據本發明實施例之互動式廣告系統100可以包括一 廣告業者終端110、一管理主機120、一實體媒體130、一 電子裝置140、與一消費終端150。一廣告業者可以利用廣 告業者終端110透過一網路連結至管理主機120，以協力 設定相關優惠内容並取得相應之優惠資訊。值得注意的 是，在一些實施例中，優惠資訊可以包括文字、數字、符 號、圖形、與/或代碼等。管理主機120可以對於優惠内容 進行相關管理。廣告業者可以自行或透過管理主機120將 優惠内容與/或優惠資訊透過實體媒體130進行呈現。舉例 來說，一促銷廣告中可以包含一段代碼。其中，促銷廣告 可以係優惠内容，而此代碼即為優惠資訊。值得注意的是， 在一些實施例中，實體媒體130可以包括電視、電腦、車 輛廣告、廣播、與/或平面文宣等。電子裝置140可以接收 相應優惠資訊之輸入，並連結至管理主機120，以登記此 201220227 優惠資訊。值得注意的是，電子裝置140可以係任何可以 連結至管理主機120之裝置。在一些實施例中，電子裝置 140可以係具有通信能力之一手持式裝置，如行動裝置、 智慧型手機、或個人數位助理等，用以透過一電信網路耦 接至管理主機120。在一些實施例中，電子裝置140可以 係具有網路接取能力之裝置，如電腦等，用以透過一網路 耦接至管理主機120。另外，電子裝置140可以具有一輸 入裝置來接收優惠資訊。在一些實施例中，輸入裝置可以 包括一鍵盤、一觸控式顯示單元、一影像掃描單元、一照 相單元、與/或一語音輸入單元等。消費終端150可以設置 於一商店中，且透過網路耦接至管理主機120。提醒的是， 在一些實施例中，消費終端150可以即係廣告業者終端 110。消費終端150可以接收相應一消費者之一辨識碼，且 將辨識碼透過網路傳送至管理主機120以查詢此辨識碼是 否有登記任何優惠内容與/或優惠資訊。 第2圖顯示依據本發明實施例之優惠資訊設定與呈現 方法。在此實施例中，廣告業者可以完成優惠資訊的設定 與呈現。 如步驟S210，廣告業者利用廣告業者終端110透過一 網路連結至管理主機.J20，以設定一優惠内容並取得相應 此優惠内容之優惠資訊。如前所述，在一些實施例中，優 惠資訊可以包括文字、數字、符號、圖形、與/或代碼等。 管理主機120可以將此優惠内容與/或優惠資訊進行儲存與 管理。在一些實施例中，廣告業者亦可利用廣告業者終端 110設定關於此優惠内容的至少一管理條件。舉例來說， 201220227 當消費者儲存此優惠内容與/或優惠資訊之後，若經過一既 定時間之後，管理主機120可以將此優惠内容與/或優惠資 訊刪除。提醒的是，上述優惠内容的管理僅為本案之例子， 本發明並未限定於此。任何對於優惠内容的管理皆可應用 於本案。當廣告業者藉由廣告業者終端110取得優惠資訊 之後，如步驟S220,廣告業者可以自行或透過管理主機120 將優惠内容與/或優惠資訊透過實體媒體130進行呈現。值 得注意的是，在一些實施例中，實體媒體130可以包括電 ❿ 視、電腦、車輛廣告、廣播、與/或平面文宣等。 第3圖顯示依據本發明實施例之優惠資訊登記方法。 在此實施例中，當消費者透過實體媒體130得知優惠内容 與/或優惠資訊時，消費者可以對於自己感興趣之優惠内容 與/或優惠資訊進行相關登記作業。 如步驟S310，消費者利用電子裝置140接收相應一優 惠資訊之輸入。如前所述，電子裝置140可以係任何可以 連結至管理主機120之裝置。在一些實施例中，電子裝置 ® 140可以係具有通信能力之一手持式裝置，如行動裝置、 智慧型手機、或個人數位助理等，用以透過一電信網路耦 接至管理主機120。在一些實施例中，電子裝置140可以 係具有網路接取能力之裝置，如電腦等，用以透過一網路 耦接至管理主機120。另外，電子裝置140可以具有一輸 入裝置來接收優惠資訊。在一些實施例中，輸入裝置可以 包括一鍵盤、一觸控式顯示單元、一影像掃描單元、一照 相單元、與/或一語音輸入單元等。當優惠資訊輸入至電子 裝置140之後，如步驟S320，電子裝置140將優惠資訊與 201220227 -辨識碼透過網路傳送至管理线12G。值得注意的是， ，些實施例中’辨識碼可以係一電話號碼、一身分證字 號 ' 電子裝置140之—國際移動裝備辨識碼、或任何可以 辨識消^者之資料。在一些實施例中，當電子裝置140係 具有通Μ力之手持式I置時’電子裝置14G可以利用一 簡訊將優惠資訊與辨識竭傳送至管理主機12()。提醒的是， 在一些實施例中，當辨識碼係電話號碼或國際移動裝備辨 識碼時，電話號碼或國際移動裝備辨識碼可以自動由電子 裝置140或相應之電信系統業者得到。在一些實施例中， 當電子裝置140係具有網路接取能力之裝置時，電子裝置 140可以利用-電子郵件將優惠資訊與辨識碼透過一網路 傳送至管理主機12〇。必須說明的是’當電子裝置14〇係 具有網路接取能力之裝置時，㈣者亦可直接連接至管理 主機12G，以登人管理主機12()從而將辨識碼提供給管理 主機120。此外，透過選取特定之優惠内容，從㈣相應 之優惠資訊提供給管理主機12G。當管理主機⑽接收到 優惠資訊與_碼之後’如㈣S33G，f理錢12〇將優 惠資訊登記予此辨識碼。值得注意的是，在—些實施例中， 管理主機120將優惠資訊登記予辨識碼係將優惠資訊斑/或 相應之優惠内賴存至相應姻識碼之—儲存”，如帳 號或目錄中。此外，在一些實施例中，管理主機更可 以記錄此優惠資訊被登記予此辨識碼之—日期與/或時間。 第4圖顯示依據本發明實施例之優惠資訊分享方法。 在此實施财，消費者可㈣優惠⑽與/錢惠資訊分享 給自己的好友。提醒的是，在此實施例中，管理主機ι2〇 201220227 之：識碼所具有之至少一群組與相應 每一群組中可以記錄相應至少一好 如步驟S410 ’消費者 惠資訊與一群組辨識碼之輪人裝置140接收相應一優 以係任何可以連社管* _地，電子裝置140可 Φ而 理主機12〇之裝置。在一此誉娩点丨 中，電子裝置140可以係 =實施例 如行動裝置、智慧型^ f通仏b力之一手持式裝置， 1手機、或個人數位助理等，用以途過 ，網路_至管理主機12。。在 裝置H0可以係具有網取;實:中’電子 以透過一網路執接至管理主^ ，如電腦等，用 可以具有一輸機U0。料，電子裝置140 描單元、照:單裝元置與r或鍵= 訊。當優。曰輸入早兀等來接收優惠資 如步驟8二電;=識〇碼輸入至電子裝置“。之後，201220227 VI. Description of the Invention: TECHNICAL FIELD OF THE INVENTION The present invention relates to an interactive advertising system and method, and more particularly to a system and method that can incorporate physical media and provide consumers with more convenient consumer discounts. [Prior Art] The concept of coupons originated in the United States. In 1894, the founders of Coca-Cola produced the first coupons for handwriting. Due to the significant effect of the promotion, coupons are gradually recognized and adopted by merchants and manufacturers as a promotional tool. Coupon professional companies have been subdivided into media companies (issuing coupons for users), consulting companies (designed for manufacturers, coupons for children), and hardware supply companies. In 2003, 80 coupons were used by each family in the United States, and the number of coupons issued reached hundreds of billions. The popularity of this is generally seen. The proportion of coupons used in Taiwan in 2009 has risen, and action coupons distributed through mobile devices have also emerged, and it is expected that fever will continue in the future. According to an online survey conducted by FIND in September 2009, 37.4% of netizens have received mobile coupon advertisements in the past month, becoming the second-highest mobile advertising after the newsletter. Among them, consumers have more than 60% of the coupon advertisements opened and carefully read, which is the most for all mobile advertising. However, Honeywell's December 2009 survey found that only 4% of netizens in North America have ever exchanged action coupons, compared to 86% using physical coupons and 65% from online or email downloads. The actual child exchange rate for action coupons is still very low. But in this survey, the young 201220227 ethnic group is clearly more interested, with 66% of young people expressing their willingness to try action coupons. In the netizens who are willing to provide mobile phone numbers to merchants to get coupons, '18% hope to see the relevant information of the coupons online first, and then choose which action coupons they would like to receive. Few people are interested in passively received coupons. In addition, some online discount coupon platforms provide mobile phone users with a wide range of discount coupons. This service allows customers to discount the coupons or transfer them to their mobile phones via their computers. However, in this consumption mode, consumers must carry the printed coupons or mobile phones to enjoy the discount. In some cases, consumers often lose discount coupons or forget to carry discount coupons or mobile phones. Once the consumer does not carry the discount coupon or the mobile phone, the consumer discount cannot be enjoyed, and the willingness to influence the consumer's consumption is known. The era of taking the initiative of the consumer has arrived, and how to provide consumers with a more convenient way or channel to choose to receive The coupons, φ, thus reducing the waste of related resources, are related to the industry's efforts to overcome the problem. In view of this, the present invention provides an interactive advertising system and the aforementioned problems. An interactive advertising system in accordance with an embodiment of the present invention includes at least an electronic device, a network, and a management host. Presenting a discount through a physical media ^ ^ The electronic device receives the input of the corresponding preferential information, and transmits the preferential information and the identification code to the management host through the network. After the management host receives 201220227 to the identification code and the preferential information, the management host registers the preferential information to the identification code. A consumer terminal receives an input corresponding to the identification code, and transmits the identification code to the management host to query whether the corresponding identification code has registered the preferential information. When this ID has registered this offer, a discount is offered to this ID. An interactive advertising method in accordance with an embodiment of the present invention. First, present a special offer through a physical media. An input corresponding to the preferential information is received by an electronic device. The electronic device transmits the preferential information and an identification code to the management host through the network. After receiving the identification code and the preferential information, the management host registers the preferential information to the identification code. A consumer terminal receives an input corresponding to the identification code, and transmits the identification code to the management host to query whether the corresponding identification code has registered the preferential information. When the identification code has registered the preferential information, a consumer discount is provided to the identification code. In some embodiments, the offer information may include text, numbers, symbols, graphics, and/or code. In some embodiments, the electronic device receives an input of the corresponding preferential information through a keyboard, a touch display unit, an image scanning unit, a camera unit, and/or a voice input unit. In some embodiments, the management host can record at least one group of identification codes, wherein the group can include at least one specific identification code. The electronic device can transmit the preferential information, the identification code and the group identification code of the group to the management host. The management host retrieves at least one specific identification code according to the group identification code, and registers the preferential information to the at least one specific identification code. In some embodiments, the electronic device can transmit the offer information to the management host using a text message and/or an email. In some embodiments, the management host can perform a 201220227 management for the offer information. The management may include deleting the preferential information registered to the identification code after a predetermined time, and/or recording the storage and use situation of the preferential information. In some embodiments, an advertiser terminal can be connected to the management host to view the storage and usage of the corresponding offer. The above method of the present invention can exist in a coded manner. When the code is loaded and executed by the machine, the machine becomes the means for practicing the invention. The above described objects, features and advantages of the present invention will become more apparent from the description of the appended claims. [Embodiment] FIG. 1 shows an interactive advertisement system according to an embodiment of the present invention. The interactive advertising system 100 according to the embodiment of the present invention may include an advertiser terminal 110, a management host 120, a physical medium 130, an electronic device 140, and a consumer terminal 150. An advertiser can use the advertiser terminal 110 to connect to the management host 120 through a network to coordinate the relevant preferential content and obtain corresponding preferential information. It should be noted that in some embodiments, the offer information may include text, numbers, symbols, graphics, and/or codes, and the like. The management host 120 can perform related management for the preferential content. The advertiser can present the offer content and/or offer information through the physical media 130 by itself or through the management host 120. For example, a promotional ad can contain a piece of code. Among them, the promotional advertisement can be a preferential content, and this code is the preferential information. It should be noted that in some embodiments, physical media 130 may include television, computers, car advertisements, broadcasts, and/or graphic presentations, and the like. The electronic device 140 can receive the input of the corresponding preferential information and link to the management host 120 to register the 201220227 preferential information. It should be noted that the electronic device 140 can be any device that can be coupled to the management host 120. In some embodiments, the electronic device 140 can be a handheld device, such as a mobile device, a smart phone, or a personal digital assistant, for coupling to the management host 120 via a telecommunications network. In some embodiments, the electronic device 140 can be a network access device, such as a computer, for coupling to the management host 120 through a network. Additionally, the electronic device 140 can have an input device to receive the offer information. In some embodiments, the input device can include a keyboard, a touch display unit, an image scanning unit, a photo unit, and/or a voice input unit. The consumer terminal 150 can be disposed in a store and coupled to the management host 120 via a network. It is noted that in some embodiments, the consumer terminal 150 can be the advertiser terminal 110. The consumer terminal 150 can receive the identification code of one of the consumers, and transmit the identification code to the management host 120 through the network to check whether the identification code and any preferential information are registered. Fig. 2 shows a method of setting and presenting preferential information according to an embodiment of the present invention. In this embodiment, the advertiser can complete the setting and presentation of the offer information. In step S210, the advertisement provider uses the advertisement provider terminal 110 to connect to the management host.J20 through a network to set a preferential content and obtain preferential information corresponding to the preferential content. As previously mentioned, in some embodiments, the promotional information may include text, numbers, symbols, graphics, and/or code, and the like. The management host 120 can store and manage this offer and/or offer information. In some embodiments, the advertiser may also utilize the advertiser terminal 110 to set at least one management condition for the offer content. For example, 201220227 After the consumer stores the offer content and/or the offer information, the management host 120 may delete the offer content and/or the offer information after a predetermined period of time. It is to be noted that the management of the above preferential content is only an example of the present case, and the present invention is not limited thereto. Any management of the offer can be applied to the case. After the advertisement provider obtains the preferential information through the advertisement provider terminal 110, in step S220, the advertisement provider can present the preferential content and/or the preferential information through the physical medium 130 by itself or through the management host 120. It is noted that in some embodiments, physical media 130 may include an electronic device, a computer, a vehicle advertisement, a broadcast, and/or a graphic presentation, and the like. Figure 3 shows a preferential information registration method in accordance with an embodiment of the present invention. In this embodiment, when the consumer knows the preferential content and/or the preferential information through the physical media 130, the consumer can perform related registration operations on the preferential content and/or the preferential information that is of interest to the consumer. In step S310, the consumer receives the input of the corresponding preferential information by using the electronic device 140. As previously mentioned, the electronic device 140 can be any device that can be coupled to the management host 120. In some embodiments, the electronic device ® 140 can be a handheld device having communication capabilities, such as a mobile device, a smart phone, or a personal digital assistant, for coupling to the management host 120 via a telecommunications network. In some embodiments, the electronic device 140 can be a network access device, such as a computer, for coupling to the management host 120 through a network. Additionally, the electronic device 140 can have an input device to receive the offer information. In some embodiments, the input device can include a keyboard, a touch display unit, an image scanning unit, a photo unit, and/or a voice input unit. After the preferential information is input to the electronic device 140, in step S320, the electronic device 140 transmits the preferential information and the 201220227-identification code to the management line 12G through the network. It should be noted that, in some embodiments, the 'identification code can be a phone number, an identity card number', an electronic device identification code of the electronic device 140, or any information that can identify the consumer. In some embodiments, when the electronic device 140 has an overnight portable I-position, the electronic device 14G can transmit the preferential information and identification to the management host 12 () using a short message. It is noted that in some embodiments, the telephone number or international mobile equipment identification code may be automatically obtained by the electronic device 140 or the corresponding telecommunications system provider when identifying the code system telephone number or the international mobile equipment identification code. In some embodiments, when the electronic device 140 is a device with network access capability, the electronic device 140 can transmit the preferential information and the identification code to the management host 12 through a network by using -email. It should be noted that when the electronic device 14 is a device with network access capability, (4) may also be directly connected to the management host 12G to log in to the management host 12 () to provide the identification code to the management host 120. In addition, by selecting a specific preferential content, the corresponding preferential information is provided from (4) to the management host 12G. When the management host (10) receives the preferential information and the _code, as in (4) S33G, the money is registered 12 to register the preferential information to the identification code. It should be noted that, in some embodiments, the management host 120 registers the preferential information to the identification code system to store the preferential information spot or the corresponding preferential information in the corresponding identification code, such as an account or a directory. In addition, in some embodiments, the management host may further record the date and/or time when the offer information is registered to the identification code. FIG. 4 shows a preferential information sharing method according to an embodiment of the present invention. The consumer can share (4) the discount (10) and / Qianhui information to their friends. In this embodiment, the management host ι2〇201220227: at least one group of the identification code and each corresponding group At least one step can be recorded as in step S410. The consumer information and the group identification code are received by the wheel device 140 to receive a corresponding one. The electronic device 140 can be used to control the host 12. In a good reputation, the electronic device 140 can be implemented, for example, as a mobile device, a smart device, a handheld device, a mobile phone, or a personal digital assistant. Passing, the network _ to the management host 12. The device H0 can have a network access; in fact: the 'electronics to connect to the management master through a network, such as a computer, etc., can have a transport U0. Material, electronic device 140 drawing unit, photo: single device and r or key = signal. When excellent. 曰 input early 兀 to receive preferential funds such as step 8 2; = identification code input to the electronic device. after that,
可以記錄相應消費 之群組辨識碼，1 友之特定辨識螞。 辨識碼透過網路傳送t二=惠資訊、群組辨識碼與- 施例中，可以係:電上 120 :地’在-些實 裝置14D夕—. 電話唬碼、一身分證字號、電子 者之資祖*國際移動裝備辨識碼、或任何可以辨識消費 能力二 =些實施例中’當電子裝置140係具有通信 寺义裝置時，電子裝置丨4〇可以利用一簡訊將優 4訊、群組辨識碼與辨識瑪透過一電信網路傳送至管理 =120。類似地’在一些實施例中，當辨識碼係電話號 ^國際移動裝備辨識碼時，電話號碼或國際移動裝備辨 :馬可以自動由電子裝置14〇或相應之電信系統業者得 在一些實施例中，當電子裝置14〇係具有網路接取能 201220227 力之裝置時’電子裝置14G可以利用—電子郵件將優 訊、群組辨識碼與辨識碼透過一網路傳送至管理主機 兒：的疋’當電子裝置14〇係具有網路接取能力之舉 消費者亦可直接連接至管理主冑120,以登入管理 從㈣辨朗提供时理主機12。。 ==惠内容與群組，從而將相應之優惠資訊^ ，、且辨識碼提供給管理主機m。#管 群 惠資訊、群組辨識碼與辨， 1優 機120伊祕^ %、辨项碼之後，如步驟S430，管理主 特定辨ίί觸碼檢索得咖應群財記錄之至少- 特定^，且如步驟S44〇,將優惠資訊登記予此至少-&辦識石馬。類似地，在— 夕 優惠資訊登印+牲—Μ 二貫施例中，管理主機12〇將 惠内容儲存疋識碼係將優惠資訊與/或相應之優 錄中：:相:一此:實定 錄此優惠資訊被登記；此二管理主機120更可以記 第5圖海 此特疋辨識碼之一日期與/或時間。 在此實施例中3本發明實施例之優惠資訊使用方法。 此優惠資訊蕃攸者且°己1優惠資訊之後，可以至提供 毋須攜帶任何優惠卷或電2。在此實施例中，消費者 惠。 尾子敦置’便可獲取相應之消費優 如步驟S510，消費终她 ·、 入，且如步驗 、、鸲15〇接收相應一辨識碼之輪 詢此辨識碼\ 將辨識碼傳送至管理主機120 ’以查 ’气否有登記相廐 "；地，在H施例中，^ 之—優Μ訊。類 分證字說、電子裝置U。^可以係-電話號，、-身 國際移動裝備辨識碼、或任 12 9 9201220227 何可以辨識消費者之資料。當此辨識碼在管理主棬 並未有登記優惠資訊時（步驟S53〇的否卜結束流120上 之，消費者無法享受消費優惠。當此辨識“ ^換言 上有登記優惠資訊時(步驟S530的是），提供— 12〇 此辨識碼。 /賈優惠予 第6圖顯示依據本發明實施例之優惠資訊之技 法。如步驟S610’管理主機12〇可以對於優惠内』^方 惠資訊進行相關管理。值得注意的是，在—些、優 官理主機12G所執行之管理可以包括在—既定H 除登記予某—辨識碼之優,I、資訊、與/或記錄1 ^ ^删 訊之儲存、轉寄與/或使用情形。如步驟S62〇 /、身 廣告業者終端1H)接㈣相應優惠内容與/或❹4否由 詢。當並未收到相應優惠内容與/或優惠資訊之^貝查 ㈣的否）’流程回到步驟_，管理主機^ =步驟 相應優惠内容與/或優惠資訊之管理。當接收雁樣，仃 容與/或優惠資訊之查詢時(步驟關的是），如步二内 檢索相應優惠.内容與/或優惠資訊之管理記錄 30 ’ 錄提供予廣告業者終端U〇。 將^理記 因此透本案之互動式廣j統及方法可以沾人 體媒體’且提供消費者更便利之消費優惠。在本案^實 惠資訊即為應用於電子裝置的消費折價券。消費 優 效率地主雜尋生活職各種實體廣告媒體所 ^= 万累且紅電子裝置，如電腦或行動電話不限時間 點，隨時登記消費折價券、優惠活動訊息等，從而古二 費折扣。此外’電子化的折價券將有助於朋友間相^遞 13 201220227 分享’並且無需列印即可使用，從而節省了印刷與派送的 成本。㈣㈣券錢於g此，料者毋須擔心 忘記攜帶折價券的情形發生，且於期限内可以無限多次重 覆地使用折價券’從而相對增加折價券的使用率。對於廣 告業主而言，本來的實體廣告，現在改進成為可以立即由 消費者來確定登記優惠方案，並且進—步再轉寄登記此項 優惠方案給予其好友群组，從而廣泛地擴大實體廣告的效 果。藉由數位化後的折價券，且結合日趨完整的網路連接， 透過本案之互動式廣告系統及方法，廣告#主能以較低成 本的方式進行更有擴散效果的實體廣告及宣傳活動。同 時’廣告業主可自行定義所f的廣告策略，搭配行動折價 券或優惠活動與互動的廣告宣傳機制，無論是特定對象的 會員，亦或是不限使用人數的訊息傳播，都可有效地節省 廣告宣傳活動的成本。此外，透過此系統，廣告業主可以 有效且精確地獲得消費者的消費記錄與消費慣性，有助碉 整未來更貼進消費者習慣的銷售策略，帶動銷售佳績。μ 本發明之方法，或特定型態或其部份，可以以程式碼 的型態存在。程式碼可以包含於實體媒體，如軟碟、光碟 片、硬碟、或是任何其他機器可讀取（如電腦可讀取）儲存 媒體，亦或不限於外在形式之電腦程式產品，其中，當程 式碼被機器，如電腦載入且執行時，此機器變成用以參與 本發明之裴置。程式碼也可以透過一些傳送媒體，如電線 或電纜、光纖、或是任何傳輸型態進行傳送，其中，當程 式碼被機器，如電腦接收、載入且執行時，此機器變成用 以參與本發明之裝置。當在一般用途處理單元實作時，程 201220227 式碼結合處理單元提供一操作類似於應用特定邏輯電路之 獨特裝置。 雖然本發明已以較佳實施例揭露如上，然其並非用以 限定本發明，任何熟悉此項技藝者，在不脫離本發明之精 神和範圍内，當可做些許更動與潤飾，因此本發明之保護 範圍當視後附之申請專利範圍所界定者為準。You can record the group ID of the corresponding consumer, and the specific identification of the friend. The identification code is transmitted through the network, t=huihui information, group identification code and - in the example, it can be: 120: the ground 'in the real device 14D eve-. Phone weight, one identity card number, electronic The enthusiasm of the ancestor* international mobile equipment identification code, or any identifiable consumption ability. 2. In some embodiments, when the electronic device 140 has a communication device, the electronic device can use a short message to The group identification code and the identification code are transmitted to the management=120 through a telecommunication network. Similarly, in some embodiments, when identifying the code system telephone number ^ international mobile equipment identification code, the telephone number or international mobile equipment identification: the horse may be automatically obtained by the electronic device 14 or the corresponding telecommunications system operator in some embodiments In the case that the electronic device 14 has a network access device capable of 201220227, the electronic device 14G can use the e-mail to transmit the special message, the group identification code and the identification code to the management host through a network:当 'When the electronic device 14 has the network access capability, the consumer can also directly connect to the management host 120 to log in and manage the host 12 from the (4). . == Hui content and group, so that the corresponding preferential information ^, and the identification code is provided to the management host m. #管群惠信息,组ID and identification, 1优机120伊秘^%, after identifying the item code, as in step S430, managing the main specific identification of the touch code to retrieve at least the coffee account group record - specific ^ And, in step S44, the preferential information is registered to the at least-& Similarly, in the case of the 优惠 优惠 资讯 + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + The reservation information is actually registered; the second management host 120 can also record the date and/or time of one of the identification codes of Figure 5. In this embodiment, the preferential information usage method of the embodiment of the present invention is 3. This offer is available to you and you don't have to bring any coupons or electricity. In this embodiment, the consumer benefits. The tail can be used to obtain the corresponding consumption as shown in step S510, and the consumer will end her, enter, and, if step, 鸲15〇 receive the corresponding identification code, poll the identification code\transfer the identification code to management Host 120 'to check whether the gas is registered with the "廐"; in the H example, ^ - - Μ 。. Class sub-words, electronic device U. ^ can be - phone number, - body international mobile equipment identification code, or any 12 9 9201220227 can identify the consumer's information. When the identification code does not have the registration offer information in the management mains (the step S53 〇 否 结束 end flow 120, the consumer is not entitled to the consumer discount. When the identification is "^ in other words, there is registration discount information (step S530) Is provided with - 12 〇 this identification code. / Jia discount to Figure 6 shows the technical information of the preferential information according to the embodiment of the present invention. If the management host 12 步骤 can be related to the offer within the discount Management. It is worth noting that the management performed by the 12G, the official government host 12G can be included in - the default H is registered to a certain - identification code, I, information, and / or record 1 ^ ^ delete Store, forward and/or use case. If step S62〇/, the player terminal 1H) is connected to (4) the corresponding preferential content and/or ❹4 is not inquired. When the corresponding preferential content and/or preferential information is not received ^ Becha (4) No) 'Process back to step _, management host ^ = step management of the corresponding preferential content and / or preferential information. When receiving the query of the geese, content and / or preferential information (steps are closed) , as in step 2, search for the corresponding excellent The management record of content and / or preferential information 30 ' is provided to the advertising operator terminal U〇. The rationale and method of the case can be digested by the human media and provide consumers with more convenient consumer discounts. In this case, the affordable information is the consumption discount coupon for electronic devices. The consumer is excellent and efficient, and the main media is used to search for various physical advertising media. ^= Wanli and red electronic devices, such as computers or mobile phones, are not limited to time. Registered discount coupons, promotional event information, etc., so that the ancient two discounts. In addition, 'electronic coupons will help friends to pass 13 201220227 share 'and print without need to print, saving printing and delivery (4) (4) Coupon money in this case, the material is not worried about forgetting to carry the discount coupon, and can use the discount coupon repeatedly indefinitely during the period to increase the usage rate of the coupon. In other words, the original physical advertisement has now been improved so that the registration scheme can be determined immediately by the consumer, and the registration is further forwarded. The discount scheme is given to its group of friends, thereby broadening the effect of the physical advertisement. With the digitalized coupons and the increasingly complete network connection, through the interactive advertising system and method of the case, the advertisement #主能A lower-cost way to conduct more diffuse physical advertising and promotional activities. At the same time, 'advertisers can define their own advertising strategies, with action coupons or promotions and interactive advertising mechanisms, regardless of the specific target members. , or the use of unlimited number of messages to spread, can effectively save the cost of advertising campaigns. In addition, through this system, advertising owners can effectively and accurately obtain consumer spending records and consumption inertia, help adjust In the future, we will stick to the sales strategy that consumers are accustomed to, and drive sales success. μ The method of the invention, or a particular type or portion thereof, may exist in the form of a code. The code may be included in a physical medium such as a floppy disk, a CD, a hard disk, or any other machine readable (such as computer readable) storage medium, or is not limited to an external computer program product, wherein When the code is loaded and executed by a machine, such as a computer, the machine becomes a device for participating in the present invention. The code can also be transmitted via some transmission medium, such as a wire or cable, fiber optics, or any transmission type, where the machine becomes part of the program when it is received, loaded, and executed by a machine, such as a computer. Invented device. When implemented in a general purpose processing unit, the program 201220227 code combining processing unit provides a unique device that operates similar to an application specific logic circuit. While the present invention has been described in its preferred embodiments, the present invention is not intended to limit the invention, and the present invention may be modified and modified without departing from the spirit and scope of the invention. The scope of protection is subject to the definition of the scope of the patent application.
15 201220227 【圖式簡單說明】 第1圖為一示意圖係顯示依據本發明實施例之互動式 廣告系統。 '第2圖為一流程圖係顯示依據本發明實施例之優惠資 訊設定與呈現方法。 第3圖為一流程圖係顯示依據本發明實施例之優惠資 訊登記方法。 第4圖為一流程圖係顯示依據本發明實施例之優惠資 訊分享方法。 第5圖為一流程圖係顯示依據本發明實施例之優惠資 訊使用方法。 第6圖為一流程圖係顯示依據本發明實施例之優惠資 訊之管理方法。 【主要元件符號說明】 100〜互動式廣告系統； 110〜廣告業者終端； 120〜管理主機； 130〜實體媒體； 140〜電子裝置； 150〜消費終端； S210、S220〜步驟； S310、S320、...、S350〜步驟； S410、S420、…、S460〜步驟； S510、S520、S530、S540〜步驟； 16 201220227 S630〜步驟。 S610 、 S62015 201220227 [Simple Description of the Drawings] Fig. 1 is a schematic diagram showing an interactive advertising system in accordance with an embodiment of the present invention. Fig. 2 is a flow chart showing a preferential information setting and presentation method according to an embodiment of the present invention. Figure 3 is a flow chart showing a preferential information registration method in accordance with an embodiment of the present invention. Figure 4 is a flow chart showing a preferential information sharing method in accordance with an embodiment of the present invention. Figure 5 is a flow chart showing the use of preferential information in accordance with an embodiment of the present invention. Fig. 6 is a flow chart showing a management method of preferential information according to an embodiment of the present invention. [Main component symbol description] 100~ interactive advertising system; 110~ advertising player terminal; 120~ management host; 130~ physical media; 140~ electronic device; 150~ consumer terminal; S210, S220~ step; S310, S320,. .., S350~ steps; S410, S420, ..., S460~ steps; S510, S520, S530, S540~ steps; 16 201220227 S630~ steps. S610, S620
1717