200950497 九、發明說明： 【發明所屬之技術領域】 πΐϊί if Γ定位感應及訊息傳輸功能，更詳而言之 疋和-種具有定錢應之智慧型訊息傳齡統與方法。 【先前技術】 地點太遠或時間上無法配合等因素，以至於 夕消費；該廣告簡訊除了未能達到預期效果之 ，，:^何絲有效的方法，針騎定人士，咖，地點等條件 ❹ ϊΐί敝’以有效制廣告效益’減輕不必要的開銷，是 一個重要的有待解決的課題。 絡卞容得知絲之廣告簡訊發送是屬於漫無標的 式’一般或依據已登錄在商家通訊資料庫之資料，如 碼’舫無馨财送；林㈣日狀亟思加以改 苦心孤讀潛心研究後，研發出彻無線感應裝置， 例=，RFID或Zigbee等元件進行即時位置定位，配合條件、 之智慧型分析處理以及資料傳輸系統，使商家 統達_特定區域’特定時段’特定目的，針對特定 〜日&巧’有*發送廣告簡訊至使用者，達到有效之廣告發 达目的’卽約成本，消弭濫發廣告之缺點。 200950497 【發明内容】 开钍=以手持通訊裝置（手機）及無線射頻辨識(RFiD)感應 蛊綠二/ dP利用肌D感應’手機訊息發送及接收功能來進行 及智*㈣識及訊息發送/接收;使用者攜帶-=_ ♦應之手持通訊裝置，進人—RFID讀取範圍區域 ΐ’-ii統即時辨識出使用者内容，時間，位置及狀態條件， 處理單元分析處理後，啟動主動訊息傳輸 中.讓传(如商家廣告簡訊）傳至該手持通訊裝置 太备時得知目前所在區域範圍商家之廣告訊息； 一 定區域設定之技術特徵，還兼具 門魏料元將會域絲所設定之促銷時 而傳送該廣告訊息予符 消眷ϊ ΓΙίϋΐ 震置使用者）；選擇讓有潛在 自、1者_特定訊息，而非無限制、無目的廣泛發 达Λ息，為本發明重要技術特徵。 ❹ if距定區域的另—目的柄在商家所在處方圓有 “到Ξ止讓手自持通訊裝置使用者（有潛在消費條件的消費者） S費廣使用者不會因為地點太遠而無意或無法前 '費廣口貢源’針對特定時間、内容、區域位置盘狀 ΐίϊί發ί的廣告，甚至能因此招來本無打算前往的消^者 it 述’本案主要特徵係利収位感應單元進ί 疋位、辨識及設定區域範圍（如 ^ w；'Fl 5 ^ Wi-Fly ^ ^ ^ P；s 目嶋碰，啟動主動訊息 效i 性、針對性之廣告訊息，達到廣 6 200950497 ^為讓本發明之上述和其他目的、特徵和優點能更明顯易 僅，下文特舉一實施例，並配合所附圖式作詳細說明如下： 【實施方式】 Ο ❹ 請參閱第-及三圖所示-具有定位感應功能之訊息傳輸 系統之結構圖及流程圖，該系統包括：一訊息傳輸裝置丨、一 定位感應單元2及一處理單元3。 本實施例系統包括：一手持通訊裝置丨丨，包含一卯比 藏21、RFID發射/接收器22之定位感應單元2及一處 ^ :ί f手持通訊裝置11結合一 _標藏2!功能，經由_ ，織21與RFID發射/接收器22產生感應；處理單元3 ，，感應訊號，啟動主動訊息傳輸機制；手持通訊裝置U 行sK息讀取；該訊息係為文字、圖片、聲音、 可利用該傾軌裝置u直麟行 iff通訊裝置11可係為手機、PDA、手提電腦等；一 _ 發射/接收器22，用來規範-特找域23，利 = 射/接㈣22組合成—特雜域23， 大小可由商家自行決定；-定位感應單元2，若 ΪίΪ單元2主要絲感應一具有RFID標籤21之手二 戒裝置11疋否進入特定區域23範圍内；若有 ^ 5亥疋位感應單元2利用RFID發射/接收器22接收到之a、沬 或f間差來判斷㈣手持通訊裝置u之_ ^射$ ΐΐ 到定位之功能;—處理單元3，分析處理該手，寺通4 裝置11使用者之内容狀態條件31，以選擇性僂 訊 至該手持軌裝置1卜鱗定訊息係為術、舍^訊息 或預警通告等訊息。 會員促销 7 200950497 、本系統更包含一辨識單元4,請參閱第二圖所示一具有定 位感應功能之訊息傳輪系統之另一結構圖；利用一電話號碼來 作為辨識RFID之依據’因此該辨識單元4係連接一資料庫5， 用來比對電話號碼而辨識出擁有該RFID之使用者個人資料。 為了能夠更清楚理解本案之技術内容，將特舉較佳實施例 $以說明，將此系統運用在不同㈣之絲，如早餐店、大 j、車薇、電魏或是醫院、實驗室等危險絲區域或輕射 區域。 ο ί Ϊ餐店利賴系纟絲進行廣告之行銷’主要設定該系統 ^早70 3之條件3卜可針對某—時段進行促銷（如接近 纽1用早餐需求較少）及某一產品組合數量之限定，且 5 域23可設為步行*分鐘可達的範® ;如大賣場利用 ❹ ί ίίίί于廣告之行銷’主要設定系統之處理單元3之條件 近之消進行限咖量拍f，㈣狀賣場内或附 主要4費，如車廠利用該系統來進行廣告之行銷， 域處理單元3之條件31，可針對在此特定區 近之使^前來/n送贈品之廣告活動，吸引該車廠附 銷，主要如電影院侧該系統來進行廣告之行 次離演出之處理單元3之條件31，可針對每一場 廣止，、吸引=一定時㈤（如開演前30分鐘）進行打折優惠 客&數；如t區域23内之使用者前往消f，增加電影院的 ^陝、實驗室重度感染區域或輻射區域，主要設定 元3之條件31，可針對接近該危險感染區域 域。”吏用者發送警告訊息，避免因無知而誤入危險區 8 200950497 上列詳細㈣乃針對本㈣之可行實補進行且體說 明，惟該實施例並非用以限制本發明之申請專利範 ^ 離本，明技，餅所為之等效實施或變更，均應包含於本發明 综上所述’本案不僅於技術思想上確屬創新，並且 所不及之多項功效’已充分符合新酿及i步性之 Ο 要件，妥依法提出申請’懇請貴局核准本發 月寻利申睛案，以勵發明，至感德便。 Ο 9 200950497 【圖式簡單說明】 第一圖係為本發明之定位感應功能之訊息傳輸系統之結構圖。 第二圖係為本發明之定位感應功能之訊息傳輸系統之另一結 構圖。 第三圖係為本發明之定位感應功能之訊息傳輸方法之流程圖。 【主要元件符號說明】 β 1訊息傳輸裝置 11手持通訊裝置 2定位感應單元 21 RFID標籤 22 RFID發射/接收器 23特定區域 3處理單元 31内容狀態條件 4辨識單元 ❹ 5資料庫200950497 IX. Invention Description: [Technical field of invention] πΐϊί if Γ Positioning sensing and message transmission function, in more detail 疋 and - kind of intelligent message ageing method and method with fixed money. [Prior technology] The location is too far or the time can not match and other factors, so that the consumption of the news; in addition to the failure to achieve the expected results,: ^ He silk effective methods, needle riding people, coffee, location and other conditions ❹ ϊΐί敝 'Reducing unnecessary expenses with effective advertising efficiency is an important issue to be solved. The network knows that the silk advertising newsletter is a non-standard type of 'general or based on the information that has been logged in the merchant communication database, such as the code '舫无馨财送; 林(四) After painstaking research, the company developed a wireless sensing device, such as RFID, or Zigbee for real-time location positioning, matching conditions, intelligent analysis processing, and data transmission system, so that merchants can reach a specific purpose for a specific period of time. For specific ~ day & smart 'have' to send advertising newsletters to users, to achieve effective advertising for the purpose of 'slightly cost, eliminate the shortcomings of spam advertising. 200950497 [Summary of the Invention] Kailuan=Handheld communication device (mobile phone) and radio frequency identification (RFiD) sensing 蛊Green 2/dP using muscle D sensing 'mobile phone message sending and receiving function to carry out the wisdom and (4) knowledge and message transmission / Receiving; the user carries the -=_ ♦ should be the handheld communication device, enter the person - the RFID reading range area ΐ '-ii system instantly recognizes the user content, time, location and status conditions, after the processing unit analyzes the processing, initiates the initiative In the message transmission, let the transmission (such as the merchant advertisement newsletter) pass to the handheld communication device when it is ready to know the advertising information of the current region-wide business; the technical characteristics of the certain regional setting, and also the door Weiyuan yuan will be the domain The advertisement is transmitted when the set promotion is sent to the consumer. ΓΙ ϋΐ ϋΐ ϋΐ 震 ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; Important technical features. ❹ If the other purpose of the distance zone is in the prescription circle of the merchant, there is “a consumer who has a hand-held communication device (a consumer with potential consumption conditions). S Feiguang users will not be unintentionally or because the location is too far away. I can't use the advertisement of "Fei Guangkou Gongyuan" for specific time, content, and regional location, and even the advertisements that I have no plans to go to. Into the 疋 position, identify and set the area range (such as ^ w; 'Fl 5 ^ Wi-Fly ^ ^ ^ P; s eye contact, start the active message effect, targeted advertising message, reach wide 6 200950497 ^ The above and other objects, features, and advantages of the present invention will become more apparent and obvious. The following detailed description of the embodiments and the accompanying drawings are illustrated as follows: [Embodiment] Ο ❹ See the first and third figures A block diagram and a flow chart of a message transmission system having a positioning sensing function, the system comprising: a message transmission device, a positioning sensing unit 2 and a processing unit 3. The system of the embodiment comprises: a handheld communication device.丨, comprising a 卯 21 21, a positioning sensor unit 2 of the RFID transmitter/receiver 22 and a ^ ί f handheld communication device 11 combined with a _ standard 2! function, via _, woven 21 and RFID transmission/reception The device 22 generates the sensing; the processing unit 3, the sensing signal, activates the active message transmission mechanism; the handheld communication device U reads the sK information; the message is text, picture, sound, and the tracking device can be used. The communication device 11 can be a mobile phone, a PDA, a laptop computer, etc.; a transmitter/receiver 22, which is used to specify the special-purpose domain 23, and the combination of the target/target (23) 22 and the combination of the four domains 22 can be determined by the merchant. ;- Positioning sensing unit 2, if the main wire of the unit 2 senses a hand with the RFID tag 21, the device 11 does not enter the specific area 23; if there is a ^5 position sensing unit 2 using the RFID transmitter/receiver 22 The difference between a, 沬 or f received is judged (4) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 31, to selectively send information to the handheld track device 1 The message is a message such as an operation, a message, or an early warning notice. Member Promotion 7 200950497, the system further includes an identification unit 4, please refer to the second figure to show another structure of the message transmission system with positioning sensing function. Using a telephone number as the basis for identifying the RFID', the identification unit 4 is connected to a database 5 for identifying the personal data of the user who owns the RFID by comparing the telephone numbers. In order to more clearly understand the technology of the present case. For the content, the preferred embodiment will be described as an example to apply the system to different (four) wires, such as breakfast shops, big j, car Wei, electric Wei or dangerous silk areas or light-light areas such as hospitals and laboratories. ο ί Ϊ 店 利 利 利 利 进行 进行 进行 进行 进行 进行 进行 ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' The number is limited, and 5 fields 23 can be set to walk* minutes to reach the Fan®; if the hypermarket uses ❹ 广告 广告 广告 ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' (4) In the store, or with the main 4 fees, if the car factory uses the system to conduct advertising, the condition 31 of the domain processing unit 3 can be used for the advertising activities in which the gift is sent in the specific area. Attracting the depot of the depot, mainly as the condition of the processing unit 3 of the performance of the system on the cinema side of the system, can be discounted for each field, attraction = certain time (five) (such as 30 minutes before the opening) The number of customers and the number of users; if the user in the t area 23 goes to eliminate the f, increase the shadow of the theater, the severely infected area of the laboratory or the radiation area, the condition 31 of the main setting 3 is set, which can be targeted to the dangerous infected area. "The user sends a warning message to avoid misunderstanding into the danger zone due to ignorance. 8 200950497 The above detailed (4) is for the feasible and practical explanation of this (4), but the embodiment is not intended to limit the patent application of the present invention. The equivalent implementation or change from Ben, Mingji, and Cake shall be included in the summary of the present invention. 'This case is not only innovative in terms of technical thinking, but also has many functions that are not enough'. Step by step Ο Ο , , , , , 妥 妥 恳 恳 恳 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 The structure of the message transmission system of the positioning sensing function. The second figure is another structural diagram of the message transmission system of the positioning sensing function of the present invention. The third figure is a flow chart of the message transmission method of the positioning sensing function of the present invention. [Main component symbol description] β 1 message transmission device 11 hand-held communication device 2 positioning sensing unit 21 RFID tag 22 RFID transmitter/receiver 23 specific area 3 processing unit 31 content status 4 identification unit ❹ 5 Library