200933506 九、發明說明： 【务明所屬之技術領域】 本發明是有關於_ # ± 絲，姓 ；種貝場購物導覽服務方法及其奔 -#顧宏:疋曰一種藉由顧客需求規劃出賣場購物路缘，提 =客買場物路線& 【先前技術】 Ο200933506 IX. Description of the invention: [Technical field to which the invention belongs] The present invention relates to _#± silk, surname; a kind of shopping guide service method and its Benz-#Gu Hong: 疋曰 a kind of planning by customer demand Outbound shopping roadside, mention = customer buying route & [prior art] Ο
Ik著消費型悲的改變及經濟快速地發展， 大型賣場如 立，其挾著商品類別齊全、商品價格 或便利商舒料優勢’逐漸取代傳統超市 °占-、、又大眾心中消費購物或休閒逛街的首 睡：、、而’買％空間寬廣、商品種類繁多，若消費者只想 購貝所需之商品時，常須東奔西跑找尋，無形中浪費許多 不必要時間。相對於賣場方面，針對單純逛衔購物之消費 f，無法依其喜好提供商品訊息如某種商品現在正在促鎖 ❹等資訊’以增加消費者購買意願，進而提高#場獲利。 【發明内容】 有鑑於此，本發明所欲解決的問題在於提出—種賣場 購物導覽服務方法及其系統，係依據顧客之購物清單、顧 客消費行為等資訊，規劃出符合顧客需求之賣場購物路 線，提供顧客購物導覽服務。 為解決上述問題，本發明所提出之解決手段係在於， 提供一種賣場購物導覽服務方法及其系統，本發明之系統 係由無線射頻辨識感應標籤(5RFIE) Tag)、導覽裝置及伺服 200933506 器殂成。導覽裝置包含一處理器、一記憶體模組、一無線 -網路模組、一無線射頻讀取器（RFID Reader)、一標籤讀取 模組、一觸控螢幕及一外接裝置介面。伺服器建置一資料 ' 庫且資料庫中存放有商品資訊及顧客資訊，其中，商品資 - 訊包括賣場商品庫存、價格與促銷等，而顧客資訊則包括 顧客身分識別碼及其對應之購物清單與顧客消費行為等。 本發明之方法，係先將賣場劃分成複數個陳列區，且 於每一陳列區天花板或地板建置無線射頻辨識感應標籤， 〇 發送該陳列區之識別資訊。然後導覽裝置從其記憶體模組 中取得商品類別與陳列區對應關係資訊，導覽裝置之標籤 讀取模組取得會員卡中之顧客身分識別碼，經導覽裝置之 無線網路模組以無線方式傳送至伺服器驗證，以從伺服器 之資料庫中取得顧客身分識別碼對應之購物清單及商品庫 存、價格、促銷商品等資訊，導覽裝置之無線射頻讀取器 讀取無線射頻辨識感應標籤發送之陳列區之識別資訊後， 導覽裝置之處理器進行分析比對以規劃購物導覽路線，進 ® 行購物導覽服務。且當顧客購物路線偏離購物導覽路線 時，導覽裝置之處理器會自動依據目前取得陳列區之識別 資訊，重新規劃出新的購物導覽路線。 其中，顧客之購物清單除可事先經由網路存放至伺服 器之資料庫，並於抵達賣場後利用無線網路模組下載取得 外，也可讓顧客在導覽裝置之觸控螢幕直接輸入購物清 單，或將購物清單存放於隨身碟、記憶卡等裝置中，然後 經插入導覽裝置之外接裝置介面方式取得。而購物導覽路 200933506 踝規到’更可採用伺服器之資料庫中存放顧客消費行為資 、、、，吏購物‘覽路線能經過顧客喜好商品之陳列區。顧客 =費行為資訊則為顧客之喜好商品、喜好商品購物路線及 吾好商品購物路線上每一陳列區停留時間。 匕外，顧客可藉由導覽裝置之標籤讀取模組查詢商品 只格及庫存狀態，當商品放入購物車時，於導覽裝置之觸 =幕同步王現出顧客講買商品之清單、金額訊息及相關Ik is changing the consumption sorrow and the rapid development of the economy. The large-scale stores are like the ones. They are taking advantage of the complete product categories, commodity prices or convenience merchants to gradually replace the traditional supermarkets, and the masses of consumers in shopping or leisure. The first sleep of shopping:, and 'buy% space is wide, a wide variety of goods, if consumers only want to buy the goods needed for shellfish, often have to run around and find, invisible waste of unnecessary time. Compared with the store, for the consumption of shopping alone, f can't provide product information according to its preferences, such as a certain product is now promoting locks and other information to increase consumers' willingness to purchase, thereby increasing #场profit. SUMMARY OF THE INVENTION In view of the above, the problem to be solved by the present invention is to propose a shopping mall shopping guide service method and system thereof, and according to information such as a customer's shopping list and customer consumption behavior, plan a shopping mall meeting customer demand. The route provides a customer shopping guide service. In order to solve the above problems, the solution proposed by the present invention is to provide a store shopping guide service method and system thereof, and the system of the present invention is a radio frequency identification tag (5RFIE) Tag, a navigation device and a servo 200933506. The device is composed. The navigation device comprises a processor, a memory module, a wireless network module, a radio frequency reader (RFID reader), a tag reading module, a touch screen and an external device interface. The server builds a data library and stores the product information and customer information in the database. The commodity information includes the store inventory, price and promotion, and the customer information includes the customer identity code and its corresponding shopping. List and customer consumption behavior, etc. In the method of the present invention, the store is first divided into a plurality of display areas, and a radio frequency identification tag is built on the ceiling or floor of each display area, and the identification information of the display area is sent. Then, the navigation device obtains the correspondence information between the product category and the display area from the memory module, and the tag reading module of the navigation device obtains the customer identity identification code in the membership card, and the wireless network module of the navigation device Wirelessly transmitted to the server for verification, to obtain the shopping list and the product inventory, the price, the promotional item and the like corresponding to the customer identity code from the database of the server, and the wireless RF reader of the navigation device reads the radio frequency After identifying the identification information of the display area sent by the sensor tag, the processor of the navigation device performs an analysis comparison to plan the shopping guide route and enters the shopping tour guide service. And when the customer's shopping route deviates from the shopping guide route, the navigation device's processor automatically re-plans the new shopping guide route based on the current identification information of the display area. Among them, the customer's shopping list can be stored in the database of the server in advance through the network, and can be downloaded and obtained by the wireless network module after arriving at the store, and the customer can directly input the shopping on the touch screen of the navigation device. List, or store the shopping list in a device such as a flash drive, a memory card, etc., and then insert it into the interface of the navigation device. The shopping guide road 200933506 can be used to store customer spending behaviors in the database of the server, and the shopping route can be displayed in the display area of the customer's favorite products. The customer = fee behavior information is the customer's favorite product, the favorite product shopping route and the retention time of each exhibition area on the shopping route of the good product. In addition, the customer can check the product list and inventory status by using the tag reading module of the navigation device. When the product is placed in the shopping cart, the user of the navigation device is displayed on the navigation device. , amount information and related
:方案’例如同類商品第二件提供折扣4於購物完成 夺對顧客所購買商品進行快速結帳。 本發明之賣場講物導覽服務方法及其系統，幫助消費 =買場中購物時能夠快速尋找出其欲購買商品或獲得個 。好商之促鎖資訊，而賣場方面更可藉此提高其獲 U，創造消費者與賣場彼此間雙赢之局面。 【實施方式】 為使對本發明内容有進一步了解，下文中兹配合相關 實施例及圖示作詳細說明： π參考圖1A及圖1B，繪示本發明賣場蹲物導覽服務 方法及其系統實施例之系統方塊圖。 如圖1Α及圖1Β中，本實施例之系統係由無線射頻辨 識感應標籤_DTag)10、導覽裝置2〇及飼服器3〇組成。 導覽裝置2G可裝置於賣場購物車4G上或為顧客手持之個 人數位助理（PDA) ’其包含一處理器2〇1、一無線射頻讀 取态（RFID Reader)202、一記憶體模組2〇3、一無線網路模 組204、一標籤讀取模組2057、一觸控螢幕2〇6及一外接裝 200933506 , ^ 置介面207。伺服器30包含一資料庫301且"貝料庫3〇J 存放包含商品資訊及顧客資訊，其中，商品資訊包括賣場 商品庫存、價格與促鎖等，而顧客資訊包括顧客身刀滅別 碼與其對應之購物清單與顧客消費行為等。 • 料考圖2，繪示本發明賣場購物導覽服務方法及其 系統實施例之賣場購物導覽方法流程®。請同時參考圖1A 及圖1B以利了解，主要包含下列步驟： 劃分賣場成複數個陳列區，每一陳列區發送一識別資 β 訊(步驟S100)。為了有效進行賣場購物導覽服務，需先將 賣場劃分成複數個陳列區，並於每一陳列區地板或天花板 中建置無線射頻辨識感應標籤10，發送該陳列區之識別資 訊0 提供商品類別與陳列區對應關係資訊(步驟S110)。商 品類別與陳列區對應關係資訊係存放於導覽裝置20之記 憶體模組203中’其中商品類別係指服飾、飲料等類別，: The plan 'for example, the second item of the same kind offers a discount of 4 to the completion of the purchase to quickly checkout the goods purchased by the customer. The store lecture navigation service method and system thereof of the invention help the consumer to quickly find the product or obtain the product when shopping in the shopping mall. Good business promotes lock information, and the store side can use this to improve its U, creating a win-win situation for consumers and stores. [Embodiment] In order to further understand the content of the present invention, the following describes the related embodiments and the drawings in detail: π Referring to FIG. 1A and FIG. 1B, the method and system implementation of the store booty service of the present invention are illustrated. Example system block diagram. 1A and 1B, the system of the present embodiment is composed of a radio frequency identification sensor tag _DTag 10, a navigation device 2A, and a feeding device 3A. The navigation device 2G can be installed on the store shopping cart 4G or a personal digital assistant (PDA) that is held by the customer. It includes a processor 2, a radio frequency read (RFID) reader 202, and a memory module. 2, 3, a wireless network module 204, a tag reading module 2057, a touch screen 2〇6 and an external device 200933506, ^ interface 207. The server 30 includes a database 301 and the "bay library 3" J stores product information and customer information, wherein the product information includes store inventory, price and lock, and the customer information includes the customer's body code. The corresponding shopping list and customer consumption behavior. • Referring to Figure 2, a method of a shopping guide navigation method of the present invention and a method of a shopping guide navigation method of the system embodiment are shown. Referring to FIG. 1A and FIG. 1B at the same time, it mainly includes the following steps: dividing the store into a plurality of display areas, and each display area sends an identification message (step S100). In order to effectively carry out the shopping and shopping guide service, the store is first divided into a plurality of display areas, and a radio frequency identification tag 10 is built in the floor or ceiling of each display area, and the identification information of the display area is sent. Correspondence information with the display area (step S110). The correspondence between the product category and the display area is stored in the memory module 203 of the navigation device 20, wherein the product category refers to the category of clothing, beverages, and the like.
且其更各別包含複數個商品名稱，如Α品牌飲料、Β品 飫料等。 °°砰 驗證顧客身分，取得其購物清單及商品庫存資訊（步 S120)。顧客進入賣場購物時，藉由導覽裝置如之驟 ^模組2〇5讀取顧客所持有會員卡中之顧客身分識^讀 ”經導覽裝置20之無線網路模⑯綱以無線方、/、、， 服态裝置30進行驗證，由伺服器3〇之資料庫=至伺 顧客身分識料對應之購物清單及商品庫存 取得 商品等資訊’並存放至導覽气置2〇之記憶體模组冰促鎖 8 中。 200933506 運用RFID無線射頻方式’取得顧客目如所處陳列區 . 發送之識別資訊(步驟si30)。導覽裝置20之無線射頻讀取 器202藉由接收佈建於賣場天花板及地板之無線射頻辨識 感應標籤10發射識別資訊’定位出顧客目前所處陳列區之 • 位置。And each of them contains a plurality of product names, such as branded beverages, counterfeit drinks, and the like. °°砰 Verify the customer's identity and obtain their shopping list and product inventory information (step S120). When the customer enters the store for shopping, the navigation device, such as the module 2〇5, reads the customer identity in the member card held by the customer, and reads the wireless network module 16 of the navigation device 20 to wirelessly. The party//, and the service device 30 performs verification, and the information of the server 3〇 is used to obtain the information such as the shopping list and the product inventory corresponding to the customer identity identification and is stored in the navigation gas. Memory module ice lock 8 in 200933506 Using RFID radio frequency method to 'get the customer's target area. Send identification information (step si30). The radio frequency reader 202 of the navigation device 20 receives the cloth. The RFID tag 10 built on the ceiling and floor of the store emits identification information 'Locating the location of the customer's current display area.
配合識別資訊及商品類別與陳列區對應關係資訊，規 劃符合購物清單及商品庫存資訊之購物導覽路線（步驟 S140)。當導覽裝置20取得商品庫存資訊、顧客之購物清 單與其目前所處陳列區之識別資訊後’導覽裝置20之處理 器201將利用導覽裝置20之記憶體模組203存放的商品類 別與陳列區對應關係資訊、購物清單及商品庫存資訊，進 仃分析比斜以規劃出符合購物清單及商品庫存資訊之商品 陳列區的購物導覽路線，然後以聲音、影像或文字方式進 行賣場購物導覽服務(步驟S150)。 判斷顧客購物路線是否偏離購物導覽路線（步驟 )導覽袭置20進行騰物導覽服務時，顧客常因賣場 促銷商品吸引或臨時想起要購買某些商品等因素，使其購 物路線偏離規劃之購物導覽路線，而導致導覽裝置2〇無法 根據原規_之賴㈣路線進行義導覽服務。因此， 進行蹲物導覽服務時，導覽裝置20之無線射頻讀取器2〇2 :、妾收無線射頻辨識感應標戴10發送的識別資訊，並 、龙裝置20之處理器201判斷顧客講物路線是否偏離 購物導覽路線。 當顧客購物行進路線偏，購物導覽路線時，則依據取 200933506 得顧客目則所處陳列區無線射頻辨識感應標籤10發送之 識別資前，道γ ^〇π 導覽裝置20之處理器201重新規劃出符合購物 巧單及商品庫存資訊之新購物導覽路線。當顧客購物行進 冑線未偏離購物導K路線時’則繼續進行賣場購物導覽服 務。 其中，I·、 Ο ❹ ^，上述中顧客之購物清單，顧客可於前往賣場購 別。事先連結賣場之網站選取欲購買商品後存放於賣場 伺服器30之資料庫301，並於抵達賣場時透過導覽裝置20 之…、線馮路模組204下載而取得。顧客亦可直接操作導覽 裝置2〇之觸控螢幕206選取欲購買商品，或將欲購買商品 存放於酼身碟、記憶卡等裝置中，然後經插入導覽裝置20 之外接裝置介面207方式取得。而導覽裝置20之處理器 吹在規劃購物導覽路線時，除了依據購物清單及商品庫 存貝汛外，更可藉由顧客消費行為資訊，規劃出符合顧客 :好商。。之陳列區的購物導覽路線。顧客消費行為資訊係 才曰顧=之喜好商品、喜好商品購物路線及喜好商品購物路 ，士每一陳列區停留時間等。顧客消費行為資訊係顧客每 人二往賣場購物進行消費後，經導覽裝置20自動回傳至伺 服器30之資料庫3G1中’以提供下次規劃導覽路線之用。 此外，本發明之導覽裝置20除提供購物路線導覽服務 故道験導覽服務中導覽裝置2〇之觸控榮幕206同步呈現購 物導覽路線上賣場正在 口 藉由導覽！置20之構=商；"及弓丨顧客購買。且顧客可 格及庫存狀態。藉由導取模組2〇5查詢欲購買之商品價 走裳置U)20之觸控螢幕206亦可呈現 200933506 出購買商品之清單、金額訊息及相關優惠方案，例如同類 商品提供第二件折扣，且顧客購物完成時對顧客所購買商 品進行快速結帳。 綜上所述，本發明賣場購物導覽服務方法及其系統係 ' 藉由顧客購物清單及顧客消費行為資訊，進行顧客賣場購 物導覽服務。使顧客前往賣場購物時更加方便且賣場亦可 減少人事成本支出提高獲利，創造顧客與賣場彼此間雙贏 之局面。 ❹ 雖然本發明前述之較佳實施例揭露如上，然其並非用 以限定本發明，任何熟習相像技藝者，在不脫離本發明之 精神和範圍内，所作更動與潤飾之等效替換，仍為本發明 之專利保護範圍内。 【圖式簡單說明】 圖1A為本發明賣場購物導覽服務方法及其系統實施例之 系統方塊圖； ©圖1B為本發明賣場購物導覽服務方法及其系統實施例之 系統方塊圖；以及 圖2 為本發明賣場購物導覽服務方法及其系統實施例之 賣場購物導覽方法流程圖。 【主要元件符號說明】 10 無線射頻辨識感應標籤 20 導覽裝置 201 處理器 202 無線射頻讀取器 11 200933506 203 記憶體模組 204 無線網路模組 205 標籤讀取模組 — 206 觸控螢幕 * 207 外接裝置介面 30 伺服器 301 資料庫 40 賣場購物車 Q 步驟S100 劃分賣場成複數個陳列區，每一陳列區發送一 識別資訊 步驟S110 提供商品類別與陳列區對應關係資訊 步驟S120 驗證顧客身分，取得其購物清單及商品庫存資 訊 步驟S130 運用RFID無線射頻方式，取得顧客目前所處 陳列區發送之識別資訊 步驟S140 配合識別資訊及商品類別與陳列區對應關係 資訊，規劃符合購物清單及商品庫存資訊之購 物導覽路線 步驟S150 進行賣場購物導覽服務 步驟S160 判斷顧客購物路線是否偏離購物導覽路線 12In conjunction with the identification information and the correspondence between the product category and the display area, the shopping guide route conforming to the shopping list and the product inventory information is planned (step S140). When the navigation device 20 obtains the product inventory information, the customer's shopping list, and the identification information of the current display area, the processor 201 of the navigation device 20 stores the product category stored by the memory module 203 of the navigation device 20. The display area corresponds to relationship information, shopping list and product inventory information, and analyzes the shopping guide route of the product display area that meets the shopping list and the product inventory information, and then conducts the shopping guide by sound, image or text. The service is viewed (step S150). Judging whether the customer's shopping route deviates from the shopping guide route (step), and when the tour guide 20 is used to carry out the tour guide service, the customer often attracts or temporarily recalls the purchase of certain goods due to the promotion of the store, and causes the shopping route to deviate from the planning. The shopping guide route has caused the navigation device 2 to be unable to conduct a guided tour service according to the original rules. Therefore, when the booty navigation service is performed, the wireless radio frequency reader 2〇2 of the navigation device 20: identifies the identification information sent by the radio frequency identification sensor 10, and the processor 201 of the dragon device 20 determines the customer. Whether the lecture route deviates from the shopping guide route. When the customer's shopping route is biased and the shopping guide route is taken, the processor 201 is transmitted according to the radio frequency identification sensor tag 10 of the display area where the customer order is located in 200933506, and the processor 203 of the channel γ ^ 〇 π navigation device 20 Re-plan new shopping guides that match your shopping cartel and product inventory information. When the customer travels and the line does not deviate from the shopping guide route, then the store shopping guide service continues. Among them, I·, Ο ❹ ^, the above-mentioned customer's shopping list, customers can go to the store to buy. The website of the pre-connected store is selected and stored in the database 301 of the store server 30, and is obtained by downloading from the navigation device 20 and the line Feng Road module 204 upon arrival at the store. The customer can also directly operate the touch screen 206 of the navigation device to select the product to be purchased, or store the product to be purchased in a device such as a flash drive, a memory card, etc., and then insert the navigation device 20 into the device interface 207. Acquired. The processor of the navigation device 20, when planning the shopping guide route, can plan to match the customer: good business, in addition to the shopping list and the product library. . Shopping guides in the exhibition area. The customer consumption behavior information system is only like the product, the favorite product shopping route and the favorite product shopping road, and the residence time of each exhibition area. The customer consumption behavior information is used by the customer to go back to the store's database 3G1 by the navigation device 20 to provide the next planned navigation route. In addition, the navigation device 20 of the present invention provides a shopping guide navigation service, so that the touch screen 206 of the navigation device in the navigation service is synchronized to present the shopping guide on the shopping route. Set the structure of 20 = business; " and bow customers to buy. And customer availability and inventory status. The touch screen 206 for querying the commodity price to be purchased by the guide module 2〇5 can also present the list of the purchased products, the amount information and related preferential schemes of 200933506, for example, the second item of the same kind of goods is provided. Discounts, and quick checkout of the goods purchased by the customer when the customer completes the purchase. In summary, the shopping mall shopping guide service method and system thereof of the present invention provide a customer store shopping guide service by using a customer shopping list and customer consumption behavior information. It makes it easier for customers to go shopping at the store and the store can also reduce personnel costs and increase profits, creating a win-win situation for customers and stores. Although the foregoing preferred embodiments of the present invention are disclosed above, it is not intended to limit the present invention, and the equivalent of the modification and retouching of the present invention is still within the spirit and scope of the present invention. Within the scope of patent protection of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1A is a system block diagram of an embodiment of a store shopping guide service and a system thereof; FIG. 1B is a system block diagram of an embodiment of a store shopping guide service and a system thereof; 2 is a flow chart of a store shopping guide service method and a system shopping guide method thereof according to an embodiment of the present invention. [Main component symbol description] 10 Radio frequency identification sensor tag 20 Navigation device 201 Processor 202 Wireless RF reader 11 200933506 203 Memory module 204 Wireless network module 205 Tag reading module - 206 Touch screen * 207 External Device Interface 30 Server 301 Database 40 Store Shopping Cart Q Step S100 divides the store into a plurality of display areas, and each display area sends an identification information. Step S110 provides a product category and display area correspondence relationship information. Step S120 verifies the customer identity. Obtaining the shopping list and the product inventory information step S130, using the RFID radio frequency method to obtain the identification information sent by the customer in the current display area, step S140, matching the identification information, the correspondence between the product category and the display area, and planning to meet the shopping list and the product inventory information. The shopping guide route step S150 performs the store shopping guide service step S160 to determine whether the customer shopping route deviates from the shopping guide route 12