TW200907844A - Omaha-user price incentive model - Google Patents

Omaha-user price incentive model Download PDF

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Publication number
TW200907844A
TW200907844A TW097122585A TW97122585A TW200907844A TW 200907844 A TW200907844 A TW 200907844A TW 097122585 A TW097122585 A TW 097122585A TW 97122585 A TW97122585 A TW 97122585A TW 200907844 A TW200907844 A TW 200907844A
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Taiwan
Prior art keywords
user
feedback
service platform
service
component
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TW097122585A
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Chinese (zh)
Inventor
Kamal Jain
Zachary Abraham Apter
Jody D Biggs
Brian Burdick
Nishant V Dani
Gary W Flake
Marcel Gavriliu
Randall F Kern
David Lawrence Kiker
Arun K Sacheti
Brian James Utter
Polina Veksler
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Microsoft Corp
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Publication of TW200907844A publication Critical patent/TW200907844A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0225Avoiding frauds
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239Online discounts or incentives

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The claimed subject invention presents a system and method to compensate a user of a service platform in return for information regarding the user's intent. The compensation comprises rewards points and direct payments, which can be used to claim rewards online and offline. The compensation is securely maintained in compensation accounts. The user can benefit from third-party content and services through partnerships with the service platform. The intent-compensation proposition of the service platform creates a price incentive to use the service platform over its competitors.

Description

200907844 九、發明說明·_ 【發明所屬之技術領域】 所主張之標的係關於一種直接補償一服務乎台之 者,以換取傳遞有關使用該服務平台的使用者之意圖 統及方法。 【先前技術】 典型上,在習知的使用者服務供應商範例中’一 者係基於供應商透過相關與充份的服務來滿足該使用 需要之期待,以選擇一服務或商品供應商。一旦做出s 該使用者傳遞有關一想要的服務或產品之意圖,並從 商接受一對應的商品或服務。在此範例中,當發起品 識、意識及服務/產品差異的活動時,服務供應商係藉 供品質服務以爭取使用者意圖。 此範例在以大規模地商品化服務,且供應商積極 力提供高等品質服務以提供使用者多個選擇的產業可 運作,但是在實際壟斷環境中,該使用者實際上有義 對一無多重選擇的服務產品提供其意圖。 【發明内容】 下列係提供本發明所主張之標的一簡化發明内容 提供對本發明所主張標的的一些態樣的基本瞭解。此 内容不是所主張標的的擴充概述。此亦非要識別所主 的的主要或重要元件或描述所主張標的的範疇。其唯 使用 之系 使用 者的 ί擇, 供應 牌辨 由提 地努 良好 務針 ,以 發明 張標 一目 6 200907844 其作為將 的係以一簡化形式來呈現所主張標的一些概念 於後提出的詳盡說明之前言。 在此描述的系統及方法係提供直接補償服務平台的一 使用者以回覆使用者意圖的知識。此直接補償方案可以提 供的服務來㈣-典範轉移。該服務平台的意圖補償計劃 係建立從其料者區別服務平台的—價格激勵。 關於該服務平台的補償包括回饋點數,或可用來要求 線上與離線回饋的亩jLL· ^L· 的直接付款。該回饋激勵可由該服務平么 建立,且該服務平台的-使用者可註冊接收回饋以要求^ 定激勵。料’該使用者可使用允許使用者要 银 回饋激勵的通用點數來補償。此通用類型補償: 有存取在補償使用者時無法獲得的激勵分類之優點。該等 回饋點數可為有限告丨j + 制的成水久(例如,取決於點數給予 Ο 用者、及使用者想要要求具有的激勵)。應該明 了此目的之服務平台所建立的夥伴關係、,使用者亦可從; 三方内容與服務獲益…卜,透過_意圖補償計劃循環第 該服務平台可收集使用者的有價值情冑,例如個人 經濟資訊。此資訊可以一閉迴 '、杜會 、崎万式以與該系統一起俤 乂 θ加價值疋位及實施針對的廣告與補償活動。 應可瞭解’意圖補償計劃至少帶來三個顯 該服:平台:⑴使用者(市場)佔有率獲利·使用者從不: 供補4員的服務平台韓務至 轉移至k供補償的服務平台;⑴)使用者 續:,其可從回饋激勵與餘額有限制的與永久 化來達成;及(出)線上零售商的資金流動,其係透過2 200907844 產者直接提供激勵而發生。 下列描述及附圖是在本主張標的的詳細特定說明態樣 中提出。然而,這些態樣是使用了本發明原理的少數不同 方法之表示,且本發明意欲包括所有這類態樣及其筝同項 目。本主張標的其他優點及新特徵,當連同附圖來考量時, 可從下列本主張標的之詳細描述中更加明白了解。 【實施方式】200907844 IX. INSTRUCTIONS _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ [Prior Art] Typically, in a conventional user service provider paradigm, one is based on the desire of the supplier to meet the usage needs through relevant and sufficient services to select a service or merchandise supplier. Once made, the user communicates the intent of a desired service or product and accepts a corresponding good or service from the merchant. In this example, when initiating activities of awareness, awareness, and service/product differentiation, service providers use quality services to capture user intent. This example works in a large-scale commercialization service, and the supplier actively provides high-quality services to provide users with multiple choices to operate, but in an actual monopoly environment, the user is actually righteous. The selected service product provides its intent. SUMMARY OF THE INVENTION The following summary of the invention is provided to provide a basic understanding of the aspects of the claimed subject matter. This content is not an expanded overview of the claimed subject matter. It is also necessary to identify the primary or important elements of the subject or to describe the scope of the claimed subject matter. It is only used by the user's choice, the supply card is identified by Titianu, and the invention is made by Zhang Biaoyi 6 200907844. It is a simplified form to present some concepts of the claimed subject matter. Explain the preface. The systems and methods described herein provide knowledge of a user of a direct compensation service platform to respond to user intent. This direct compensation scheme can provide services (4) - paradigm shift. The service platform's intent compensation plan is to establish a price incentive from its different service platform. Compensation for the service platform includes reward points, or direct payments for acres of jLL·^L. that can be used for online and offline feedback. The feedback incentive can be established by the service, and the user of the service platform can register to receive feedback to request an incentive. The user can compensate with a universal point that allows the user to have a silver feedback stimulus. This generic type of compensation: has the advantage of accessing the incentive classification that is not available when compensating the user. The number of reward points can be a limited amount of time (e.g., depending on the number of points given to the user, and the user wants to have the incentive). The partnership established by the service platform for this purpose should be understood, and the user can also benefit from the three-party content and services... Through the _ intention compensation plan cycle, the service platform can collect valuable information of users, for example Personal economic information. This information can be closed back to ', Du Hui, Saki Wan style to work with the system 俤 θ θ plus value niche and implement targeted advertising and compensation activities. It should be understood that the 'intention compensation plan brings at least three obvious services: platform: (1) user (market) share profitable · user never: service platform for 4 employees to transfer to k for compensation Service Platform; (1) User Continued: It can be achieved from feedback incentives and limited and permanent balances; and (out) online retailer's capital flow, which occurs through direct incentives provided by 2 200907844 producers. The following description and drawings are set forth in the detailed description of the claims. However, these aspects are representations of a few different methods using the principles of the present invention, and the present invention is intended to include all such aspects and their kite-like items. Other advantages and novel features of the subject matter will become more apparent from the following detailed description of the claims. [Embodiment]

本發明現將參考圖式來描述,其中在圖中的相同參考 數字係表示類似元件。在下列描述中,為了說明目的,提 出了多數特定細節,以提供對本發明之透徹瞭解。然而, 明顯地,本發明可在沒有這些特定細節加以實施。在其他 實例中,眾所週知的結構與裝置係以方塊圖形式顯示,以 便描述本發明。 如在本專利中使用,在此使用的術語「示例性」係意 謂一範例、實例或說明。在此描述為「示例性」的任何態 樣或設計不必然比其他態樣或設計上的較佳或有利。然 而,術語示例性的使用是要呈現一具體式樣之概念。 而且,術語「或」係意謂包括性的「或」,而不是排他 性的「或」。即是,除非特別說明,或上下文特別清楚說明, 否則「X使用A或B」係意謂自然包含性置換之任何一者。 即是,若X使用A ; X使用B ;或X使用A和B,貝|J 「X 使用A或B」在前述實例之任何一者下係可滿足。此外, 除非本文特別說明為單數形式,否則在本專利與文後申請 8The invention will now be described with reference to the drawings, in which like reference numerals refer to like elements. In the following description, numerous specific details are set forth However, it is apparent that the invention may be practiced without these specific details. In other instances, well known structures and devices are shown in block diagram form in order to illustrate the invention. As used in this patent, the term "exemplary" is used herein to mean an example, instance, or illustration. Any aspect or design described herein as "exemplary" is not necessarily preferred or advantageous over other aspects or designs. However, the exemplary use of the term is to present a concept of a particular style. Moreover, the term "or" means an inclusive "or" rather than an exclusive "or". That is, unless specifically stated otherwise, or the context clearly clarifies otherwise, "X uses A or B" means any of the natural inclusive permutations. That is, if X uses A; X uses B; or X uses A and B, Bay|J "X uses A or B" can be satisfied by any of the foregoing examples. In addition, unless specifically stated herein as singular, this application is hereby incorporated by reference.

200907844 專利範圍中名詞前面的「一」通常係構成「一或多 此外,術語「部件」、「系統」或類似通常係視 腦相關實體、硬體、硬體與軟體的組合、軟體、或 軟體。例如,一部件可為(但是未限於)在一處理器 的處理、一處理器、一物件、一可執行,一執行緒 式、及/或一電腦。經由說明,在一控制器上執行的 式與該控制器二者可為一部件。一或多個部件可存 理及/或執行緒中,且一部件可位在當地的一電腦/ 散在兩或多個電腦之間。 此外,術語「服務」係視為執行一軟體,例如 工具列或以網站為主之電子郵件引擎;取回訊息(例 請中專利、一申請提交、移民作業、或包裹傳遞); 品;付款(例如抵押、租金、學生貸款、信用卡、車 話、公用設施、逾期費用);線上學校上課;與一離 商約訂定約會(例如,牙科醫師、醫生、律師、美髮 匠);或註冊供線上或離線討論。應該明白此列出的 目只是說明。 術語「智慧」有兩個意思:(i)視為一個人或一 歷史或行為特徵的資訊,及視為包括個人或實體的 或服務、或其組合的商業與非無商業活動的記錄 視為推斷或引出有關例如基於該系統或使用者之 訊,以推論一系統的目前或未來狀態、或一使用者 推論。在沒有人為介入,人工智慧(AI)可用來識別 内容或動作,或產生一系統的特定狀態或一使用者 個j ° 為一電 執行的 上執行 、一程 應用程 在一處 文/或分 使用一 如一申 購買商 子、電 線供應 師、機 服務項 實體的 一產品 :及(Π) 現有資 行為之 一特定 行為的 200907844 機率分佈。人工智慧係依賴於將進階 致予演算法(例如,決 策樹、神經網路、迴歸分析、群隼 析、基因演曾法斑捕 強學習)應用至系統或使用者上的— 與 ,^ ^ ^ 用資料(資訊)。 如在下面#細說明,其係描述 災進客戶/供應商相互 作用最佳化·-獨特商業模型與服務平a 力卞〇。特別地係,描述 的機構係提供快速接收、請求、咬# a收集有關想要的服務或 商品的使用者意圖。此意圖的知識传蔣糾u 两你知供給服務/商品供應 商最佳化利用關於服務/商品的供應、 m銷售、與提供的資源 (例如,頻寬、廣告、市場行銷佈署、 ^ 通*fs 、資金等)。為 了要鼓勵使用者分享意圖,機構提供古 再柄^供有關傳達意圖的回饋 或補償使用者。因.此’市場效率可透過在此㈣用於促 進資源利用及集中在連繫想要客戶與服務/商品供應商之 服務平台加以達成。而1,以網際網路為主之通信方案的 使用係以供應/要求及達成和停留在或接近市場均衡點的 功能來提供回饋的動態分配/修改。 第1圖描述-電腦系統100 ’其中一服務平台120係 補償一使用者no,以取得該使用者意圖的知識。該使用 者意圖係揭示存取服務平台120的基本目的,及構成從其 接收服務的一關鍵。該使用者係基於服務平台12〇會是與 該使用者的需要有關的期待以揭示意圖。服務平台部件 120係不限制-特定產業或一特定服務。一服務的想要特 徵為服務主要係透過網際網路與經常使用(例如,每天)而 耗用。該使用者意圖與服務平台120提供的服務是相互依 賴。在一具體實施例中,該服務平台可為例如一技術期刊 10 200907844 的線上入口網站’其中期待取回一特定物件之使用者係提 供給物件(意圖),且該發行人係藉由傳遞物件給該使用者 以回應。在另一具體實施例中,服務平台可為一轉換介面, 以轉換在轉換介面上由該使用者輸入的文字。在仍然另_ 具體實施例中,該服務平台可為一搜尋引擎,該搜尋查詢 為接收一連串搜尋結果的關鍵。而且,使用者意圖可為搜 尋一供應商或特定商品或服務’且複數個供應商可爭取(例 如,藉由供應回饋/激勵)此意圖的知識以有利的討論媒體/200907844 The "one" preceding the noun in the scope of the patent usually constitutes "one or more, the term "parts", "system" or similar, usually associated with brain-related entities, hardware, hardware and software combinations, software, or software. . For example, a component can be (but is not limited to) a processor, a processor, an object, an executable, an executor, and/or a computer. By way of illustration, both the implementation of a controller and the controller can be a component. One or more components may be stored and/or executed, and a component may be located in a local computer/distributed between two or more computers. In addition, the term "service" is considered to be a software implementation, such as a toolbar or a website-based email engine; retrieval of information (such as patents, application submission, immigration, or parcel delivery); (eg mortgage, rent, student loans, credit cards, car calls, utilities, overdue fees); online school classes; appointments with a business appointment (eg, dentist, doctor, lawyer, hairdresser); or registration for Discuss online or offline. It should be understood that the items listed here are only illustrative. The term "intelligence" has two meanings: (i) information that is considered a person or a historical or behavioral characteristic, and that records of business and non-commercial activities that are considered to include individuals or entities or services, or a combination thereof, are considered inferences. Or lead to information about, for example, the system or user, to infer a current or future state of a system, or a user inference. In the absence of human intervention, artificial intelligence (AI) can be used to identify content or actions, or to generate a system-specific state or a user's implementation of an electrical execution, a process of application in a text / or minute Use a product such as a purchaser, a wire supplier, or a machine service entity: and (Π) a probability distribution of 200907844 for one of the existing behaviors. Artificial intelligence relies on the application of advanced algorithms (eg, decision trees, neural networks, regression analysis, group analysis, gene expression, and zebra-trapping learning) to systems or users—and, ^ ^ ^ Use information (information). As explained in the following #, it describes the interaction between the customer/suppliers in the disaster-minded business model--a unique business model and service. In particular, the described mechanism provides a quick invocation, request, bite to collect user intent regarding the desired service or merchandise. The knowledge of this intention is passed on. You know that the supply service/commodity supplier optimizes the use of services/products, m sales, and resources provided (eg, bandwidth, advertising, marketing, deployment, *fs, funds, etc.). In order to encourage users to share their intentions, the agency provides an ancient response to feedback or compensate users. This “market efficiency” can be achieved by using (iv) to promote resource utilization and focus on the service platform that wants customers and service/commodity suppliers. 1. The use of Internet-based communication schemes provides dynamic allocation/modification of feedback with supply/requirements and the ability to reach and stay at or near market equilibrium. Figure 1 depicts a computer system 100' in which a service platform 120 compensates a user no for knowledge of the user's intent. The user intent is to reveal the basic purpose of accessing the service platform 120 and to constitute a key to receiving services therefrom. The user is based on the service platform 12 〇 will be expected to be related to the needs of the user. The service platform component 120 is not limited to a specific industry or a specific service. The desired feature of a service is that the service is mainly consumed through the Internet and frequently used (for example, daily). The user intent is interdependent with the services provided by the service platform 120. In a specific embodiment, the service platform may provide an object (intent) to an online portal website, such as a technical journal 10 200907844, in which a user is expected to retrieve a particular item, and the issuer transmits the object by Give the user a response. In another embodiment, the service platform can be a conversion interface to convert text entered by the user on the conversion interface. In still another embodiment, the service platform can be a search engine that is the key to receiving a series of search results. Moreover, the user's intent may be to search for a supplier or a particular good or service' and a plurality of suppliers may seek (e.g., by providing feedback/incentives) knowledge of the intent to facilitate discussion of the media/

顯露來呈現給使用#,以促進在該使用者與供應商之間的 商業交易揭露。 償該使用 有利於該 及從競爭 顯著優點 此補償的 準,由該 期行為變 維持忠誠 一離線服 償方案。 最初工具 最獲益的 減。然而 應。即是 藉由補 120可建立 價值激勵, 台至少下列 者從不提供 適當補償位 該使用者長 償使用者可 所示,提供 拓忠實的補 用搜尋作為 搜尋平台中 務平台最忠 於競爭者反 使用者 服務平 -使用 於以一 方案的 圖以補 —範例 數以開 中,使 為主之 為對服 度取決 ,以尋 使用者的貨幣差異,例如,一 者區別其本身。此補償係給予 :⑴使用者(市場)佔有率獲利 服務平台來轉變。&轉換係基 服務平台所促進的一持續補償 化;(ii)使用者續留-為了意 於提供此補償的服務平台。如 務的航空公司透過累積哩程點 在另一範例巾,在其線上構買 的使用者區隔是在此一以補償 —些;因&,此等使用者預期 ,使用者續留是動態的,且高 ’使用者在服務平台之間轉移 11 200907844 找最有利的補償方案。 口此’若要獲得持續的 需要來自該服務平台的 用者續留, 平台提供的-直接補…理由,-服務 典範轉移,㈤)線上零售商°以提供服務的方式來驅動-平台提供補償,生產者售二的資金流…過-線上服務 -中間零售商。者可直接補償-使用者,如此不必要 R用#的補償與回饋要求 系統200。該系統包含— ·包_Revealed to be presented to Use # to facilitate the disclosure of business transactions between the user and the supplier. Reimbursement of the use is beneficial to the competition and the significant advantages of this compensation. The compensation is changed from the behavior of the period to the loyalty to an offline compensation scheme. The initial benefit of the original tool is reduced. However, it should. That is to say, by adding 120, a value incentive can be established. At least the following persons will never provide appropriate compensation. The user can provide the user with a long-term compensation, and provide a loyal and replenishment search as the search platform. The user service is flat - used in the diagram of a scheme to supplement - the number of examples to open, so that the main is dependent on the degree of service, in order to find the user's currency differences, for example, one distinguishes itself. This compensation is given to: (1) the user (market) share is profitable from the service platform to change. & Conversion-Based Service Platform promotes a continuous compensation; (ii) User Renewal - a service platform intended to provide this compensation. If the airlines in the service are in another sample towel through the cumulative route, the user segment on the line is compensated for this; because of &, these users expect that the user will be renewed. Dynamic, and high 'users transfer between service platforms 11 200907844 to find the most favorable compensation plan. In order to obtain continuous needs, the users from the service platform will continue to renew, the platform provides - direct compensation ... reason, - service paradigm shift, (5)) online retailers ° to provide services to drive - platform to provide compensation , the producers sell two funds flow ... over - online services - intermediate retailers. The person can directly compensate the user, so it is not necessary to use the compensation and feedback request of the system 200. The system contains - · package _

•理件2 2 〇與一回館邱杜0, 應該明白,雖然這4b 邛件2 1 〇• 2 2 〇 and one back to the hall Qiu Du 0, it should be understood that although this 4b 2 2 2 〇

—殂件係分開說明,但是A 系統中單獨存在、或存在服務平”件12〇 “ 併成名 傅卞σ邵件1 2 0中的單_ A 官理部件220並型俜者Λ + 。卩件 ^ ^^ 、係田作在該使用者與服務平台之„ 的-橋樑使用。例如,管理部件12〇可 =之間 如,搜暮?丨敬、、去_L 弟—方服務(例 “ 其可存在該用戶端’或在該服務供 應商W例如,如料服務平台㈣分)n管理部件 220提供係為了管理使用者意圖的散播與利用、以及對應 的回饋/激勵。而且’管理部件220可當作代表使用者的經 紀人來使用’其中使用者意圖係協調複數個服務供應商, 且該管理部件係選擇一服務供應商,其係認為最適合滿足 該使用者的服務/商品需求、以及提供一適當的回饋程度, 以換取該使用者意圖資訊。 不同於傳統的優待券與折扣方案,該管理部件係動態 地決定或推論使用者意圖(例如經由網際網路或無線通信 -例如,搜尋引擎與行動電話係適當的平台來佈署在此描 述的不同具體實施例),並利用該使用者意圖來促進該使用 12 200907844 者與-適當服務供應商的結纟,以讓該使用者或該服務供 應商的效用最大化。而且,管理部件220可提供使用者議 價能力(經由使用者意圖資訊的請求),其慣例係時常由該 使用者免費提供。結果,透過權衡其個別意圖資訊的價值, 使用者增加購買力或財富,且—過濾處理可達成,其中一 無合理動機的服務/商品供應商並未揭示給使用者,藉此減 輕類似垃圾郵件的請求。應該明白,該管理部件可選擇性 執打一以效用為主的分析,其中特定供應商的服務/商品的 價值係使用由該服務/商品供應商所提供的回饋/激勵來加 權因此’由於該使用者的淨效用可隨著高品質服務供應 商提供的組合商品而更大(即使提供較低的回饋程度),所 以一高價值服務供應商可不必提供與低品f服務供應商同 樣的一組回饋,以揭示給使用者。 同樣地,藉由在使用者之中的區別及對供應商的特定 使用者的個別值,管理部件7 ^件220亦可促進服務/商品供應商 的資源分配與收入產生最祛各 yi , 取佳化。例如,一些使用者將具有- The parts are described separately, but there is a separate service in the A system, or there is a service flat" 12" and the name is 卞 卞 邵 邵 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ^^^^, 系田作在在的用户和服务平台-- Bridge use. For example, the management component 12〇 can be used, for example, search for 丨 、 , , , , , , , , , , , , , , , , , , For example, "there may be the client" or the service provider W, for example, the service provider platform (4), the management component 220 provides a distribution and utilization for managing user intent, and corresponding feedback/incentives. Moreover, the 'management component 220 can be used as a broker on behalf of the user', wherein the user intends to coordinate a plurality of service providers, and the management component selects a service provider, which is considered to be most suitable for the user. Service/commodity requirements, and provide an appropriate level of feedback in exchange for the user's intent information. Unlike traditional coupon and discount schemes, the management component dynamically determines or infers the user's intent (eg, via the Internet or wireless communication - for example, the search engine and the mobile phone are appropriate platforms to deploy the descriptions described herein Different embodiments) and use the user intent to facilitate the use of the 12 200907844 person with the appropriate service provider to maximize the utility of the user or the service provider. Moreover, management component 220 can provide the user with bargaining power (via a request for user intent information), the practice of which is often provided free of charge by the user. As a result, by weighing the value of their individual intent information, the user increases purchasing power or wealth, and - filtering can be achieved, where a reasonable motivational service/commodity supplier is not revealed to the user, thereby alleviating spam-like request. It should be understood that the management component may selectively perform a utility-based analysis in which the value of the service/commodity of a particular supplier is weighted using feedback/incentives provided by the service/commodity supplier, thus The net utility of the user can be larger with the combined goods provided by the high quality service provider (even if providing a lower level of feedback), so a high value service provider does not have to provide the same one as the low quality service provider. Group feedback to reveal to the user. Similarly, by distinguishing among users and individual values of specific users of the supplier, the management component can also promote the resource allocation and revenue generation of the service/commodity supplier. Jiahua. For example, some users will have

Cj 比其他的使用者更高機率來從 破事商業父易,一些使用者將 可能比其他使用者花費更多 /=t 的金錢,一些使用者可為比其 他使用者少間接費用支出 、 (例如,需要較少手持及注意), 以承諾商業交易等。因此, 理部件22〇可基於不同度量 與策略以促進供應商審核佶 知炉咨 之用者,所以該等供應商能以增 加技身利濶的方式來分配能蔷 & s、資源與回饋。 使用者意圖可以多種方彳僅 ΙΛ, ^ ^ 戎獲付,例如使用者意圖的顯 性表不、隱性表示、決定或牿h ^ A推論的使用者意圖。而且,多 13 200907844 種儀器或機構可用來獲得使用者意圖(例如,入口網站、彈 出式視窗、查詢、敘述、話語、推論、外部證據、歷史性 資料、機器學習系統等)。該使用者意圖的真實性、以及與 其有關的信賴度量亦可計算或分析因素,且與回饋/激勵的 分配有關。 一旦補償準備給予一使用者1 1 〇,管理部件22 0經由 合格部件226檢查該使用者是否有資格接收補償。在一具 體實施例中,該合格部件可檢查一使用者機器的配置(例如 軟體安裝來存取服務平台120)係適用於此服務平台。此 外,該合格部件可檢查服務平台120的使用與一競爭者的 比較是否超過由該服務平台所決定的一預先定義的臨界 值。而且,合格性可基於例如不同度量(例如,年齡、性別、 人口統計學、輪廓、歷史性購買行為、收益水平、職業、 可靠度等),其可促進區別想要候選人自與不想要者(例 如,垃圾郵件發送者、小孩、具不良信用的個人...)。應該 明白,回饋/激勵可同樣地動態特製成一合格的功能。例 如,重覆高價值客戶可接收比具有重覆商業的低機率的預 期新客戶更大的回饋。 一反欺詐部件224係監督該使用者為非欺詐補償。在 一具體實施例中,反欺詐部件224可藉由限制一使用者可 用的回饋的值與選擇(例如,類型與範疇)以積極地減輕欺 詐補償的企圖。例如,該補償的程度對於在一個月内的一 給定音樂類型最多NS10首歌曲可很有用,其中此音樂類 型與時段是由服務平台1 2 0決定。結果,一欺詐者只可獲 14 200907844 得^數歌曲,即使當仿效無數合格使用者來存取服務平台 120在主動保護的另一態樣中,藉由加密使用者的補償帳 戶的内容,反欺詐部件可阻止駭客入侵合法使用者的補償 帳戶(第2圖的23 0和24〇),其在該服務平台的意圖補償 計劃中具有貨幣價。用於線上内容與銀行業務資訊加密 之普及技術可用來保護在主題具體實施例中的補償帳戶。 在另一具體實施例中,反欺詐部件224可避免反應性Cj has a higher chance of being a business clerk than other users. Some users will probably spend more /=t more money than other users, and some users can spend less on overhead than other users. For example, less hand-held and attention required) to commit to commercial transactions and the like. Therefore, the component 22 can be based on different metrics and strategies to facilitate the supplier to review the users of the furnace, so these suppliers can allocate energy & s, resources and feedback in a way that increases the benefits of technology. . The user's intent can be varied, ^ ^ 戎, such as explicit representation of the user's intention, implicit representation, decision, or user intent of the 推h ^ A inference. Moreover, more than 200907844 instruments or institutions can be used to obtain user intent (eg, portals, pop-ups, queries, narratives, discourse, inferences, external evidence, historical materials, machine learning systems, etc.). The authenticity of the user's intent and the trust metrics associated with it can also be calculated or analyzed and related to the distribution of rewards/incentives. Once the compensation is ready to be given to a user 1 1 , the management component 22 0 checks via the qualified component 226 whether the user is eligible to receive the compensation. In a specific embodiment, the qualified component can check the configuration of a user machine (e.g., software installation to access service platform 120) for use with the service platform. In addition, the eligible component can check if the usage of the service platform 120 is compared to a competitor by a predetermined threshold determined by the service platform. Moreover, eligibility can be based, for example, on different metrics (eg, age, gender, demographics, profile, historical purchase behavior, benefit level, occupation, reliability, etc.), which can facilitate the distinction between wanted and unintended candidates (For example, spammers, children, individuals with bad credits...). It should be understood that the feedback/excitation can be dynamically tailored to a qualified function. For example, repeating high-value customers can receive greater feedback than prospective new customers with a low probability of repeating business. An anti-fraud component 224 monitors the user for non-fraud compensation. In one embodiment, anti-fraud component 224 can actively mitigate fraudulent compensation attempts by limiting the value and choice (e.g., type and category) of feedback available to a user. For example, the degree of compensation can be useful for a given music type of up to NS10 songs in a month, wherein the music type and time period are determined by the service platform 120. As a result, a fraudster can only get 14 200907844 songs, even when emulating a myriad of qualified users to access the service platform 120 in another aspect of active protection, by encrypting the content of the user's compensation account, The fraudulent component prevents the hacker from intruding into the legitimate user's compensation account (23 0 and 24 第 in Figure 2), which has a currency price in the service platform's intent compensation plan. Pervasive techniques for online content and banking information encryption can be used to protect the compensation account in the subject embodiment. In another embodiment, anti-fraud component 224 can avoid reactivity

地-t欺。即是,在_態樣中,該反欺詐部件⑴可在有資格 存取服務平台120之前,反應-配置變化以使-合格使用 者的補償失效;(ii)使超由過服務平台12〇所決定_補償上 限的-補償位準失效;& (Hi)使在猝發中所產生的補償失 效。在另一態樣中,反欺詐部件亦可使用軟體來監督電腦 -scriptecUbot)提交意圖至該服務平台。 一旦根據一特定具體實施例來驗證該補償交易的合格 性與合法性,該使用者可接收⑴-記號,其係確認使用者 合格性與合法性’及取得使用者情報與請求服務的組合; 及(ii)使用者的直接付款帳戶230的直接付款(例如,直 儲存至該使用者的支票健f帳戶)或儲存在回饋點數帳 240的點數、或其組合。在管理部件22()中的帳戶部件 更新使用者的帳戶。補償與更新的轉移可在每一合袼交 基礎或在服務平台120或使用者11〇所指定的時間^間隔( 如’每週、每月、每季)上發生。在管理部件22g於預先 義的時間間隔全額直接付款的情況中,帳戶料M2可 持-分類平衡直到實際金額轉帳至該使用者直接付款帳’ 15 200907844 的曰期。補償的程度是由服務平台決定,且至少與該服務 的使用者使用及該服務平台的使用者的經濟值成比例。Earth-t bullying. That is, in the _ aspect, the anti-fraud component (1) may react to the configuration-change to invalidate the compensation of the -qualified user before being eligible to access the service platform 120; (ii) make the super-service platform 12〇 The determined _ compensation upper limit - the compensation level is invalid; & (Hi) invalidates the compensation generated in the burst. In another aspect, the anti-fraud component can also use software to supervise the computer -scriptecUbot) to submit intent to the service platform. Once the eligibility and legitimacy of the compensating transaction is verified in accordance with a particular embodiment, the user may receive a (1)-symbol, which is to confirm user eligibility and legality' and to obtain a combination of user intelligence and requesting services; And (ii) the direct payment of the user's direct payment account 230 (eg, directly to the user's check health account) or the number of points stored in the reward point account 240, or a combination thereof. The account component in the management component 22() updates the user's account. The transfer of compensation and updates may occur on a per-share basis or on a time interval (e.g., 'weekly, monthly, quarterly') specified by service platform 120 or user 11 . In the case where the management component 22g makes a direct direct payment at a pre-determined time interval, the account material M2 can be held-classified until the actual amount is transferred to the user's direct payment account '15 200907844'. The degree of compensation is determined by the service platform and is at least proportional to the user's use of the service and the economic value of the user of the service platform.

U 使用者110基於可用的點數,透過一回饋部件210來 要求回饋。此點數可用來贖回或要求在一回饋儲存212中 存在的一或多個激勵。使用點數具有顯著的優點。(a)點數 可克服不方便性及貨幣工具(例如,信用或轉帳卡)支付的 成本。當要求一激勵時,該使用者不必提供點數參考資訊, 如同當使用貨幣工具的情況;且對於點數的使用無需索取 交易費用,此不是通常使用貨幣工具的情況。 注意,點數可用於小額貨幣價值的激勵,例如一首歌 曲;對於此微型付款而言,即使小額交易費用是無效率或 不可實行,該使用者可下載點數至媒體,並在服務平台的 附屬或已成搭樓的内容供應商(“CP”,content provider)上 來離線使用。在一具體實施例中,一附屬的C P可提供能 在CP的離線儲存上讀取的使用者客製化媒體。在附屬CP 的離線交易時,點數係根據該CP或該服務平台或其組合 所建立的一轉換因子而轉換成金錢。如一範例所示,一 CP 可為一罐裝蘇打水的製造商,一使用者可下載在由該 CP 提供的密鑰卡中的(加密)點數,及使用點數在該CP的自助 機台上購買蘇打水。在另一範例中,一使用者可以一特定 CP存取適當格式,將一加密密碼保護與語音簽署點數檔下 載至一可攜式記憶體部件,在使用在特定CP儲存中的離 線點數時,提示該使用者引用密碼及確認語音簽署。 應該明白,該服務平台可贊助使用點離線所需的客製 16 200907844 化媒體與認證系統。此可提高該服務平台的品牌辨識 促進使用者收益及續留。點數對金額的轉換因子或交 可反映與該CP搭播的服務平台之成本、以及對該服 台的使用者經濟數值;一致地使用該服務平台的使用 具有比較少該使用服務平台的使用者更高的變換gj f 一相關的態樣中,該轉換因子可如同該相同的使用者 間功能予以自動改變,此係取決於使用者情報。應該 下載點數及其他參數(類似該CP的經濟值)以決定轉 子的媒體之其他形式可使用。 (b)點數可為一般或特定。在補償(第2圖的系統 時’可提示該使用者選擇對某些類型的激勵是否為通 特定。如上述,通用的點數在線上與離線激勵之中具 轉移的優點,後者可經由下載至Cp特定媒體而達成 特徵允許一使用者使用點數來要求在補償時無法獲得 激勵。在一具體實施例中,一服務平台可將獎金置於 種變化並以較少回饋點數獎勵合格使用者服務平台互 此外’該使用者不需要與任何激勵或附屬該服務平台έ 註冊。對照下’特定點數可用於特定激勵與Cp,且更 地,對於要被授予的一使用者而言,特定點數可需要 者註冊先驗邏輯至一特定組的激勵。另一方面,此註 該服務平台的優點在於使用者情報係在該使用者註冊 以收集。此效益可使用一特定點的初始績效獎金來補 如範例所不’特定點數的績效獎金可對應至多種激 且於兩或三個月時段足夠要求獎金内容與服務。在此 ,及 換率 務平 者可 。在 的時 丨白, 換因 200) 用或 有可 。此 的新 此多 動。 勺CP 重要 使用 冊至 時予 償。 勵, 時間 17 200907844 間隔中’該服務平台可進一步收集該使用者的情報,例如 給予該使用者的點數、該使用者要求的激勵次數、該使用 者使用的服務類型。 、,(:)點數可為有限制性或永久。通用或特定點數在該服 . 務平台所決定的特定時間間隔可為有限制的。藉由具有一 有效期限的點數,可迫使-使用者經常使用點數,其可用 $收㈣使用者的智慧,及藉由具有該使用者存取該服務 平台以產生新點數來促進使用者續留。有限範疇的服務平 台的低成本激勵、或較少與該服務平台互動的使用者之點 數可持久。此係取決於附屬的内容供應商,下載供離線使 用的點數為有限制的或永久的。 (d)點數可用來提高在特定區隔中的使用者轉移。點數 可當作使用者的紅利使用,其適用於該服務平台的其他使 用者。延在出租公寓特性中是常見的做法,其令目前住在 一建物的居住者係支付針對適用於該建物及租用一單位之 每位新居住者的預定金額。類似策略係由商品服務供應商 〇 (例如,光規公司)使用。-加盟計畫可產生在-特定市場 區隔的新使用纟,且其可能與目前針對的使用者相一致。 此是使用者#託他們知道的人且具有m似想要與其他共通 性之可能結果,例如社會經濟與教育背景。因此,透過可 由新使用者轉拖忐44 ^ • 将換成特疋點數的通用點數的績效獎金,該服 務平台可使加gg ▲ 盟外畫針對特定區隔的使用者(例如,具有某 ’ ‘點數餘額、要求的數勵、年齡與性別、及教育程度)。後 者驅使新的使用者註冊特定激勵,產生由該服務平台所收 18 Γ Ο 200907844 集的新使用者情報。應該明白’锋何區隔方案可用來 該加盟計晝,且任何此方案是在本發明主張標的範疇 (e)點數可嵌入安全特徵。點數可由該服務平台分 記號,以決定點數是否特定或通用,且為有限制性或 性。記號可在發行時由該服務平台予以加密,並在點 回時予以解密。只有一使用者記號_點數記號配對允許 點數。此對亦藉由該服務平台綁定原始合法性使用者 至點數轉移值。對於有限制的特定點數而言,記號係 一有效期限與點數應用至特定激勵的識別碼。在永久 通用點數的情況,該記號是具邏輯性的。 在電腦系統200中,稱為人工智慧(AI)部件25〇 選擇性學習與推理系統係自動識別在回饋儲存中該使 想要的激勵,且因此提示該使用者。該識別係基於使 情報與在回饋儲存212中提供的激勵。該“者不需 冊由該AI部件所識別的激勵。基於通用點數的帳戶| 該AI部件可建議作為特 · 有可轉換成作為識別特定激:的…目為該使用 硪別特疋激勵的特殊點數的足夠(或 充分)的通用點數。注音,盔a /主意’母次由該AI部件建議給使 的一激勵係由使用者接受,藉 韦伐又鞴由要求激勵或對一特定 註冊累積補乜,該AI部件 ' ^ , 什J學習有關使用者。當該 者拒絕一建議的激勵時,該 a v ^ , 部件亦學習有關使用 在另一具:實施例中’該Α“ρ件可擔任如同一續留 人。同樣地’ ΑΙ部件25()估計使 ’ 者要求所需點數的激勵。然 月及識別低於 该AI部件告知點數 針對 ^ 〇 配一 永久 數贖 贖回 記號 包含 性與 的一 用者 用者 要註 訊, 者具 接近 用者 激勵 使用 者。 代理 使用 的服 19The U user 110 requests feedback via a feedback component 210 based on the number of available points. This number of points can be used to redeem or request one or more of the incentives present in a feedback store 212. The use of points has significant advantages. (a) Points The inconvenience and the cost of money instruments (for example, credit or debit cards) can be overcome. When an incentive is required, the user does not have to provide point reference information, as is the case when using a currency instrument; and the use of points does not require a transaction fee, which is not the case with currency tools. Note that points can be used for incentives for small currency values, such as a song; for this micropayment, even if the small transaction fee is inefficient or unenforceable, the user can download points to the media and on the service platform. The affiliated or already established content provider ("CP", content provider) is used offline. In a specific embodiment, an affiliated C P can provide user customized media that can be read on the offline storage of the CP. In the offline transaction of the affiliate CP, the credit is converted into money based on a conversion factor established by the CP or the service platform or a combination thereof. As an example, a CP can be a manufacturer of canned soda, a user can download the (encrypted) points in the key card provided by the CP, and use the points in the CP's kiosk. Buy soda on the stage. In another example, a user can access an appropriate format for a specific CP, download an encrypted password protection and a voice signed point file to a portable memory component, and use offline points in a specific CP storage. When prompted, the user refers to the password and confirms the voice signing. It should be understood that the service platform can sponsor the custom-made media and authentication system required to use offline. This will enhance the brand identity of the service platform and promote user revenue and retention. The conversion factor or the amount of points to the amount reflects the cost of the service platform bred with the CP and the economic value of the user of the service; the use of the service platform consistently has less use of the service platform. A higher transformation gj f In a related aspect, the conversion factor can be automatically changed as the same inter-user function, depending on user intelligence. Points and other parameters (similar to the economic value of the CP) should be downloaded to determine the other forms of media for the rotor to use. (b) Points may be general or specific. In the compensation (the system of Fig. 2), the user can be prompted to select whether certain types of incentives are specific. As mentioned above, the general points have the advantage of shifting between online and offline incentives, and the latter can be downloaded. A feature is reached to the Cp specific media to allow a user to use the number of points to request that the incentive is not available at the time of compensation. In a specific embodiment, a service platform can place the bonus in the variation and reward the eligible use with fewer reward points. In addition to the service platform, the user does not need to register with any incentives or affiliates with the service platform. In contrast, 'specific points can be used for specific incentives and Cp, and more, for a user to be granted, A particular number of points may require the registration of a priori logic to a particular set of incentives. On the other hand, the advantage of the service platform is that the user intelligence is registered with the user for collection. This benefit can be used at the beginning of a particular point. Performance Bonus to complement the example of a performance bonus for a specific number of points can be matched to a variety of incentives and sufficient for two or three months to request bonus content and services. And service level may change rate. When the white Shu, 200 change due) or may be used. This new multi-action. The important use of the spoon CP will be paid in time. Reward, time 17 200907844 In the interval, the service platform can further collect information about the user, such as the number of points given to the user, the number of incentives requested by the user, and the type of service the user uses. , (:) points can be restricted or permanent. The specific time interval determined by the service platform may be limited by the general or specific points. By having a number of expiration dates, the user can be forced to use the number of points frequently, which can be used to gain the wisdom of the user, and to facilitate the use of the user by accessing the service platform to generate new points. Continue to stay. The low-cost incentives for a limited range of service platforms, or the number of users who interact less with the service platform, can be sustained. This depends on the affiliated content provider and the number of points downloaded for offline use is limited or permanent. (d) Points can be used to increase user transfer in a particular segment. Points can be used as a bonus for the user, which applies to other users of the service platform. It is common practice to extend the characteristics of a rental apartment so that the occupants currently living in a building pay a predetermined amount for each new occupant who applies to the building and rents a unit. Similar strategies are used by commodity service providers (eg, light gauge companies). - Affiliate programs can generate new usage miles in specific market segments, and they may be consistent with current targeted users. This is the user #to whom they know and has the potential to expect commonality with other commonalities, such as socioeconomic and educational backgrounds. Therefore, the service platform can add gg ▲ to the specific segment of the user through a performance bonus that can be replaced by a new user by 44 ^ • will be converted to a special point (for example, A ''point balance, number of requests, age and gender, and education level). The latter drives new users to register for specific incentives, resulting in new user intelligence collected by the service platform. It should be understood that the 'department scheme' can be used to join the program, and any such scheme is in the scope of the claimed invention (e) points can embed security features. Points can be scored by the service platform to determine if the points are specific or generic and are restrictive or sexual. The token can be encrypted by the service platform at the time of release and decrypted when it is clicked back. Only one user token _point token pairing allows points. The pair also binds the original legality user to the point transfer value by the service platform. For a specific number of points that are limited, the token is an identification code that applies the expiration date and the number of points to a particular stimulus. In the case of permanent universal points, the token is logical. In computer system 200, referred to as an artificial intelligence (AI) component 25, the selective learning and inference system automatically recognizes the desired stimulus in the feedback store and thus prompts the user. This identification is based on the intelligence provided and the incentives provided in the feedback store 212. The “person does not need to be motivated by the AI component. The account based on the universal point number | The AI component can be suggested as a special conversion to be recognized as a specific stimulus: The number of special points (sufficient) is sufficient (or sufficient). The phonetic, helmet a / idea 'mother is recommended by the AI component to give an incentive to be accepted by the user, by Wei Wei and by request to motivate or A specific registration accumulates, the AI component ' ^ , J learns about the user. When the person rejects a suggested incentive, the av ^ , the component also learns to use in another: the embodiment 'the Α "P pieces can serve as the same continuation. Similarly, the component 25() estimates the incentive for the person to request the required number of points. The month and the recognition are lower than the number of points notified by the AI component. For ^ 〇 A permanent number redemption token contains a user of the sex and the user is to be notified, and the user is close to the user to motivate the user. Agent used clothing 19

Ο 200907844 務平〇 ,一使用者需要求一想要的激勵,且在為了續留 的之一促銷基礎上,建議該服務平台給予該使用者這類 數。該ΑΙ部件的這類行為可減輕競爭者反應該服務平 的意圖補償計劃的影響。 AI部件250可使用在有關最佳化決策等之決定或 論。AI部件250可使用例如一以機率為主或以統計為主 方法以決定或推論。該等推論可在使用系統1 〇 0之前, 分基於分類器(未在圖顯示)之顯性訓練;或在系統使用 間,至少基於一使用者或供應商的先前動作、命令、指 等之隱性訓練。在最佳化中所使用的資料或策略可從特 的使用者或服務/商品供應商;或從使用者與供應商社區 集。 AI部件250可根據實施在此所述的不同自動化態梢 使用多數方法之一者以供從資料學習,然後從如此構成 模型引出推論(例如,Hidden Markov模型(HMM)與相關 原型相依性模型、多個概率圖模型,例如Bayesian網辟 例如使用一 Bayesian模型分數或近似法、線性分類器的 構搜尋建立,例如支援向量機器(SVM)、非線性分類器 例如稱為「神經網路」方法、模糊邏輯方法、及執行資 融合的其他方法等)。 方法亦包括捕捉邏輯關係之方法,例如定理證明程 或以多個啟發規則為主之專家系統。起源於此學習或手 構成模型之推論可使用在最優化技術,例如線性舆非線 程式化,以尋找最大的一些目標功能。例如,使決定或 點 台 推 之 部 期 令 定 收 的 的 > 結 9 料 序 動 性 推 20Ο 200907844 In order to be a user, a user is required to request a desired incentive, and based on a promotion for renewal, the service platform is recommended to give the user such a number. This type of behavior of the component can mitigate the impact of competitors' intent to compensate for the service's intentional compensation plan. The AI component 250 can be used in decisions or discussions regarding optimization decisions and the like. The AI component 250 can use, for example, a probability-based or statistically-based approach to decide or infer. Such inferences may be based on explicit training of the classifier (not shown) before use of System 1 ; 0; or based on at least one user or supplier's previous actions, commands, instructions, etc., between system uses Recessive training. The materials or strategies used in the optimization can be collected from specific users or service/commodity suppliers; or from user and supplier communities. The AI component 250 can use one of the most methods for implementing different methods of automation described herein for learning from the material, and then extracting inferences from such a model (eg, Hidden Markov Model (HMM) and related prototype dependency models, A plurality of probability map models, such as Bayesian nets, for example, using a Bayesian model score or approximation, a linear classifier to construct a search, such as a support vector machine (SVM), a nonlinear classifier such as a "neural network" method, Fuzzy logic methods, and other methods of execution integration, etc.). The method also includes methods for capturing logical relationships, such as theorem proving process or an expert system based on multiple heuristic rules. Inferences derived from this learning or hand-constituting model can be used in optimization techniques, such as linear, non-linear stylization, to find the most targeted functions. For example, let the decision of the decision or the push of the order to be settled by the >

200907844 論使用者意圖、識別預期與相關服務/商 算、或傳遞回饋/激勵、以及相關雙向過 化,以使資料消耗、資源利用、投資利 investment)等最佳化。 該等最佳化策略可考慮關於例如使 不可信度、偶發行為、銷售點、庫存、 額定、等級、名譽、可靠性、可靠度、 易的其他因數。 AI部件250可考慮歷史資料、及| 者、或供應商)的資料。策略可使用,其 決策或推論與進行正確決策或推論的效 考慮。因此,一以預期的公用程式為主 輸入或暗示給其他部件或作為直接採行 與信賴度量可計算及使用在有關此分析 例如,進行有關提供回饋給一特定 誤決策之成本,即成本的回饋作出一不 可用的供應商資源和金錢與預期的ROI 為最佳化處理的部分之決策。 策略可用來使回饋/激勵利用最佳化 應可明白,最佳化是動態,且選擇及實 多數參數的一功能(例如,供需/要求、 者目標、使用者偏好、成本、效率、可 環境、存貨、工作流程、廣告或回饋預 衡點、市場飽和層次、預期的未來需求、 品供應商、動態計 濾的整體效率最大 潤(“ROI”,return on 用者意圖、目標、 交貨時間、品質、 及認為有關商業交 i於目前内容(使用 考慮包括進行錯誤 益之比較的成本之 的分析可用來提供 自動化行動。等級 〇 組預期使用者的錯 正確決斷的成本, 的比較可分解成作 ,。鑑於先前範例, 施的策略可如同如 使用者狀態、使用 用時間、時間表、 算、價格點數、平 待運貨件、趨勢、 21 Ο Ο 200907844 時尚、傾銷策略、競爭者分析、使 π考與供應商容許層次、 風險分析、.·.)來改變;如此,ΑΙ _ 司件1 5 0是適合的。 一示例性回饋儲存是在第3圖 國宁顯不。回饋儲存212 係〇 s在分類3〇〇至3〇〇中分 J τ刀開的複數個激勵。注意, 該回饋錯存可在該服務平台、或_ 弟二方内容供應商之中分 配^下面)〇每一分類句令g ;母刀類包含呈現特定共通性的一組激 勵二如’分Μ 1包含與電腦公用程式軟體有關的激勵; …包含與電腦遊戲有關的激勵;及分類;包含與音 樂、電影或廣告的特定類有關的激 _ 勸知道一使用者要求 的激勵類型可提供具有價值使用 可滑報的服務平台。此使 用者情報是允許進行廣告活動有 〇双手目標、以及比對廣告 商與使用者之資產。例如,一使用 ^用者可從與學院或學術内 容有關的分類要求回饋;然後,顯示給該使 用者有關學生貸款或學生信用卡、或其他財務服務的廣 告、以及來自技術期刊或發行人的廣告。 根據本發明的一態樣,當要求回饋(第2圖)時,使用 者情報部# 214收集關於該使用者的情報。此情報可被限 制(類似發起回饋要求的使用者機器之Ip位址)、或擴充(例 如使用者個人與社會經濟資料)。在使用者預約在回饋儲存 中的一特定激勵類型時,後者使用者情報可被收集。應該 明白,使用者情報亦可包含使用的歷史性數據服務、使用 服務的頻率、在一給定時段所累積的點數、激勵要求等。 第4圖描述收集—使用者丨丨〇的情報及將其儲存在一 服務平台1 20的一電腦系統400。該使用者情報可如上述 22 200907844 方式收集。然彳4 ’該情報儲存在服務平台。儲存使用者情 報服務炱少兩目的:(〇建立與該服務平台互動的使用者的 設定檔。此一設定檔係提供有價值的資訊給該服務平台, 以供針對網路線上與離線的廣告活動。或者(或此外),從 該使用者情報取得的使用者設定檔可由該服務平台用來提 供額外的服務或内容給使用者’如下的討論:(ii)鎖售該情 報給一廣告商130(第4圖)。廣告商可藉由類似服務平台 的處理方式來存取該使用者情報而受益。 第5Α圖說明該服務平台搭檔或獲得多個第三方内容 供應商520(CP 1、…、CP Μ、…、和CPN)之系統。第 圖說明一系統變化’其中一 AI部件係基於在該使用者情 報儲存中可用的使用者情報(歷史性與行為資料),從多個 内容供應商聯營選擇一或多個第三方供應商聯營(例如cp R、CP T、和CP V)。第三方供應商的範例是線上學校與圖 書館、航空公司、出租車輛服務、白金級娛樂服務、商品 服務供應商,例如纜線、電話、與IP網路語音、及社會網 路服務。 經由AI部件250的客製化並未限於在多個供應商聯 營520中的現有CP :當沒有一想要的CP時,AI部件25〇 可提示一想要夥伴關係的服務平台,總結第三方内容供應 商的特徵,及開始夥伴關係處理。如一範例所示,該Αι 部件可識別具有總收入高於一臨界值之科技嫻熟使用者, 以致於該使用者沒有資格取得美國國稅局(Internal Revenue Service,IRS)授權的免報稅選項。為了保留此使 23 200907844200907844 Optimize user intent, identify expectations and related services/computing, or pass feedback/incentives, and related two-way transitions to optimize data consumption, resource utilization, and investment investment. Such optimization strategies may consider other factors such as untrustworthiness, even release, point of sale, inventory, rating, rating, reputation, reliability, reliability, and ease. The AI component 250 can take into account historical data, and the information of the person, or supplier. Strategies can be used, with decisions or inferences that are relevant to making the right decisions or inferences. Therefore, an expected utility is input or implied to other components or as a direct adoption and trust metric that can be calculated and used in relation to this analysis, for example, to provide feedback on the cost of providing a specific false decision, ie cost feedback. Make an unusable supplier resource and money with the expected ROI as part of the optimization process. Strategies can be used to optimize feedback/incentive utilization. It should be understood that optimization is dynamic and selects and implements a function of most parameters (eg, supply/demand/requirements, target, user preferences, cost, efficiency, environmentally acceptable) , inventory, workflow, advertising or feedback pre-balance, market saturation level, expected future demand, product supplier, dynamic metering, overall efficiency ("ROI", return on user intent, target, delivery time , quality, and analysis of the current content of the business (using the considerations including the cost of comparing the error benefits can be used to provide automated actions. The comparison of the cost of the correct correct decision by the user of the rating group is decomposed into In view of the previous example, the strategy can be as such as user status, usage time, schedule, calculation, price points, flat shipments, trends, 21 Ο Ο 200907844 fashion, dumping strategy, competitor analysis , so that π test and supplier tolerance level, risk analysis, .....) to change; so, ΑΙ _ Secretary 1 50 is suitable. The exemplary feedback storage is shown in Figure 3. The feedback storage 212 system 〇s the multiple excitations in the classification 3〇〇 to 3〇〇 by J τ knife. Note that the feedback is in the service. The platform, or _ two-party content providers are assigned ^ below) 〇 each categorical order g; the guillotine class contains a set of incentives that present a specific commonality such as 'branch 1' contains information related to computer utility software Incentives; ...including incentives related to computer games; and categorization; including stimuli related to specific categories of music, movies, or advertisements _ persuading that a type of incentive requested by a user provides a service platform with value-use sniffer. User intelligence is the ability to allow advertising campaigns to target both hands and to match the assets of advertisers and users. For example, a user can respond to a classification request related to a college or academic content; then, display it for that use. Advertisements relating to student loans or student credit cards, or other financial services, and advertisements from technical journals or issuers. According to one aspect of the invention, when feedback is required ( Figure 2), User Intelligence Unit #214 collects information about the user. This information can be restricted (similar to the Ip address of the user machine that initiated the feedback request), or expanded (eg, user personal and socioeconomic) Information). When the user makes a reservation for a specific type of incentive in the feedback store, the latter user information can be collected. It should be understood that the user information can also include the historical data service used, the frequency of use of the service, The number of points accumulated during the time period, incentive requirements, etc. Figure 4 depicts the collection of user-informed information and a computer system 400 stored on a service platform 1 20. The user information can be as described above 22 200907844 Way to collect. Then 4' the information is stored on the service platform. There are two purposes for storing user intelligence services: (〇 Establishing a profile for users interacting with the service platform. This profile provides valuable information to the service platform for online and offline advertising. Activity. Or (or in addition), the user profile obtained from the user information may be used by the service platform to provide additional services or content to the user's discussion as follows: (ii) lock the information to an advertiser 130 (Fig. 4). The advertiser may benefit from accessing the user information by means of a similar service platform. Figure 5 illustrates the service platform partner or obtains multiple third party content providers 520 (CP 1, Systems of ..., CP Μ, ..., and CPN). The diagram illustrates a system change. One of the AI components is based on user information (historical and behavioral data) available in the user information store, from multiple content. Supplier affiliates select one or more third-party vendor affiliates (eg cp R, CP T, and CP V). Examples of third-party vendors are online schools and libraries, airlines, rental vehicles Services, Platinum-level entertainment services, commodity service providers such as cable, telephone, and IP network voice, and social networking services. Customization via AI component 250 is not limited to multiple vendor pools 520. Existing CP: When there is no desired CP, the AI component 25 can prompt a service platform that wants the partnership, summarize the characteristics of the third-party content provider, and start the partnership processing. As shown in the example, the Αι component A skilled user with a total income above a threshold can be identified, so that the user is not eligible for the tax exemption option authorized by the Internal Revenue Service (IRS). In order to retain this 23 200907844

用者及提升在一特定區隔之中的服務平台,與一報稅服務 供應商的夥伴關係是想要的。在一決定的時段内,他們停 止使用該服務平台的情況,具此夥伴關利益之使用者會被 索取報稅費用。在另一範例中,AI部件2 5 0可推論對識別 盜竊行為風險敏感的使用者;如此,建議與徵信所的夥伴 關係,以提升該服務平台及滿足此使用者的需求。在此夥 伴關係中,該使用者可對消費者局處註冊,每當該使用者 的信用報告重要變化發生時,其可經由該服務平台以傳送 一警示給該使用者。該警示將包含有關變化的表示指示 符,只提示變化是否為正、負或符合邏輯。使用者然後可 使用點數來存取其信用報告的完整副本。 在另一態樣中,作為警示的部分及供進一步分析,AI 部件250可提供使用者情報的摘要給該服務平台,其可用 來決定一 C P是否想要。應該明白,AI部件並未限於存在 該平台服務(第5 B圖);例如,其可為AI部件2 5 0 (第2圖)。 此夥伴關係與客戶化可(i)進一步區別服務供應商的其使 用者價格激勵;(ii)透過隨著使用者續留的增加激勵變化, 以提高該使用者經驗;及(iii)從一特定使用者區隔提高對 該服務平台的存取。 第6A圖和6B分別顯示電腦系統,以在使用者之中交 換補償點數與直接付款補償。在不同使用者之間傳輸點數 與直接付款在此系統中係亦考慮。點數會被交換或轉移, 而不是回饋,以避免受保護智慧財產權的版權資料或其他 形式的問題,例如授權的軟體。在一具體實施例中,在系 24 200907844 統600(第6A圖)中,一管理部件22 〇係 惯置使用者Α和使 用者B是否符合合格的需求以交換點 致合格的使用者是 從一合格的機器存取該服務平台的這此 & 1之用者,且嚴密關 係(例如,家庭與朋友)。一旦符合此 虹壯新萬求’所要交換的點 數特質(通用或特定)或數目是沒有限制 使用者A與使用 者B的點數餘額足夠進行交換;使用者 八和使用者B皆不 f Ο …負餘額。在另一情況中,基於歷史性與行為資料, 使用者A或使用者B會導致透 ή 丁為貝抖 至-預定程度。 透支…點數帳戶⑽…4。。 在交易時,ΑΙ部件250可評估使 可靠便用者人和8的信用 靠Ι4 並決足疋否允許一負點數餘链The user and the service platform that is promoted in a specific segment, the partnership with a tax service provider is desirable. In the case of a decision period, they stop using the service platform, and users with this partnership interest will be required to file tax returns. In another example, the AI component 250 may infer a user who is sensitive to the risk of theft; thus, a partnership with the credit bureau is proposed to enhance the service platform and meet the needs of the user. In this partnership, the user can register with the consumer office, and each time the user's credit report significant change occurs, the user can transmit a warning to the user via the service platform. The alert will contain a representation indicator of the change, only to indicate if the change is positive, negative or logical. The user can then use the number of points to access a full copy of their credit report. In another aspect, as part of the alert and for further analysis, the AI component 250 can provide a summary of the user's intelligence to the service platform, which can be used to determine if a Cp is desired. It should be understood that the AI component is not limited to the presence of the platform service (Fig. 5B); for example, it may be an AI component 250 (Fig. 2). This partnership and customization can (i) further differentiate the service provider's user price incentives; (ii) enhance the user experience by increasing incentives as the user continues to renew; and (iii) from one Specific user segments increase access to the service platform. Figures 6A and 6B show the computer system, respectively, to exchange compensation points and direct payment compensation among the users. Transferring points between different users and direct payments are also considered in this system. Points are exchanged or transferred, not feedback, to avoid copyrighted material or other forms of protection of protected intellectual property rights, such as licensed software. In a specific embodiment, in the system 24 200907844 (FIG. 6A), a management component 22 is in accordance with whether the user Α and the user B meet the eligibility requirements to exchange points for the qualified user. A qualified machine accesses this & user of the service platform, and has strict relationships (for example, family and friends). Once the number of points (general or specific) or number to be exchanged is the same as the number of points of user A and user B, there is no limit to the exchange of points; user 8 and user B are not. Ο ... negative balance. In another case, based on historical and behavioral data, User A or User B will cause the user to shake to a predetermined level. Overdraft...point account (10)...4. . At the time of the transaction, the component 250 can evaluate the credit of the reliable user and 8 by 4 and decide whether or not to allow a negative point chain.

交換61。至使用者Α…:額。-旦從使… 〜 者A、及從使用者A交換620至使用者B :成,管理部#22〇更新使用者的點數帳戶。在另一具體 施例中’為了在使用者A與使用者B之 戶進扞棘幡 4的直接付款帳Exchange 61. To the user...: amount. - From the user A, and from the user A exchange 620 to the user B: Cheng, the management department #22〇 updates the user's point account. In another embodiment, 'in order to make a direct payment account for user A and user B.

仃轉帳,一電腦系統65〇 B 與管理部件29η Ά 固)匕含—中間平台660 ί件220。管理部件係驗 接付款夺拖如 及合法進行直 ’ 換。在此具體實施例中,負責 -Φ. a s貢'貫際轉帳的在中間 +台中的部件功能係如下所述。 幻在中間 —旦在此帳戶的餘額係與請求的交 務部件致’一銀行業 千662執仃在直接 分及仰賴使用4 尸之間的轉帳。在餘額不充 須資金圮錄古秘 订業務部件能以發生交易的必 該使用者之中的山思 父易女王。Ρ件664可確保在 私部件66ό可給壮 币一方女協,且一隱 維持避免敏感的資訊(例如,帳戶餘額、過去 25 200907844 交易細目等)。該中間平台部件可由一第三方服務平台或一 附屬C Ρ或其組合予以提供雖然系統6 〇 〇和6 5 〇的操作 係使用兩位使用者來描述,但是應可明白,此系統允許在 複數個使用者之中的點數與直接付款交易(轉帳與交換)。仃 Transfer, a computer system 65 〇 B and management unit 29 Ά 匕 匕 — 中间 中间 中间 中间 中间 中间 中间 中间 中间 中间 中间 中间 中间 中间 中间The management component is checked and the payment is legally carried out. In this particular embodiment, the component functions in the middle + station responsible for the -Φ. a s tribute's internal transfer are as follows. In the middle of the illusion - the balance in this account is related to the requested transaction component to a banking industry, and the 662 is directly transferred and relies on the transfer between 4 corpses. In the balance, there is no need for funds to record the secrets of the secret business components that can be traded. The component 664 ensures that the private party 66 can give a strong female party, and maintains sensitive information (eg, account balance, past 25 200907844 transaction details, etc.). The intermediate platform component may be provided by a third party service platform or an affiliate C or a combination thereof. Although the operating systems of the system 6 and 6 5 are described using two users, it should be understood that the system allows for plural Points among users and direct payment transactions (transfer and exchange).

C υ 第7圖至第12圖說明根據本發明的不同方法。為了簡 化說明,雖然將方法顯示及描述為一系列的行為,但是應 可瞭解及明白’本發明並未受到行為順序的限制,因為一 二行為忐以不同順序、及/或與來自在此顯示及描述的其他 行為同時土生。例如,熟諳此項技術人士應可瞭解及明白’ 方法可選擇性代表為例如在一狀態圖中的一系列相關狀態 或事件而且,不是需要所有說明的行為實施根據本發明 方法此外,應該進一步明白以下及在此規格書中揭示 的方法可製造的物#,以促進傳輸及傳遞此方法給電腦。 第7圖係顯示促進補償一服務平台的使用者以取得使 用者意圖的一電腦實施方法7〇〇。在步驟710, 一使用者傳 ^意圖至—服務平台。該意圖係構成該I請,以從該服務 2接收-特定服務。因此,該使用者基於與提供的服務 2的需要與期待以揭示意圖。在…20,該服務平台 係處理該使用者意圖,以根據該 ^ ^ 文用者的意圖以提供服 務》在步驟730,該服務平台係銷售該 —且栌杳β 丄 ^用者的忍圖。在 施例中’該情報係銷售給廣告商(第4圖的13。” m…瞭解該使用者意圖可促進將廣告產品作 马目仏’其當從該服務平台購買廣告 捫圭m 工間時’增加投資利 确率。因此,該使用者的意圖對於該 廣^商具有一固有貨 26C υ Figures 7 through 12 illustrate different methods in accordance with the present invention. In order to simplify the description, although the method is shown and described as a series of acts, it should be understood and understood that 'the invention is not limited by the order of the acts, as the one or two acts are displayed in a different order, and/or with And other behaviors described are also native. For example, those skilled in the art should be able to understand and appreciate that the method can be selectively represented as a series of related states or events, for example, in a state diagram, and that not all illustrated acts are required to be implemented in accordance with the method of the present invention. The following methods and methods disclosed in this specification can be used to facilitate the transfer and transfer of this method to a computer. Figure 7 is a diagram showing a computer implementation method that facilitates compensating a user of a service platform to obtain user intent. At step 710, a user passes the intent to the service platform. The intent is to constitute the I request to receive a specific service from the service 2. Therefore, the user is based on the needs and expectations of the service 2 provided. At ... 20, the service platform processes the user intent to provide a service according to the intention of the user. In step 730, the service platform sells the - and 栌杳β 丄^ user's endurance map . In the example, the information is sold to advertisers (13 of Figure 4). m... understand that the user’s intentions can promote the advertising product’s scams’ when it’s purchased from the service platform. At the time of 'increasing the profitability of the investment. Therefore, the user’s intention has an intrinsic goods for the company.

200907844 幣價值。 在另一具體實施例中,該使用者情報可銷售給一 郵寄、離線服務企業。此企業亦可使用情報資訊作為 對的請求活動。然而,在另一態樣中,服務平台可銷 用者情報給第三方内容供應商、或交換作為特定内容 服務平台係藉由補償使用者,以確認與使用者的意圖 的貨幣價值740。 第8圖顯示管理使用者補償的一電腦實施方法。 驟810,該使用者接收來自一服務平台的補償。補償 一直接付款或一可贖回的補償點數,且其係給予係與 務平台的使用、與該使用者對服務平台的經濟價值 例。行為820和840係驗證行為,其係分別檢查該使 接收補償的合格性與合法性。應該明白,一合格的使 (例如,一使用者具有符合服務平台的意圖補償計劃條 一系統)可仍然嘗試藉由錯誤表示意圖來獲得欺詐補名 如,一使用者可使用合格配置的軟體腳本來提交意圖 使用者不合格補償的情況,所以在步驟8 3 0告知使用 在發現欺詐活動的情況中,在步驟8 5 0告知該服務平 告知該服務平台具有調查或處罰該使用者之目的。成 合格性與合法性檢查會引導至步驟860,其中該使用 補償係轉移至該使用者的補償帳戶、點數帳戶或直接 帳戶、或其組合。在步驟870,更新帳戶餘額。 第9圖係顯示基於一使用者的現有補償,該使用 求回饋的一電腦實施方法900。在步驟910,一使用者 直接 一針 售使 。該 有關 在步 可為 該服 成比 用者 用者 件的 卜例 。在 者。 台。 功的 者的 付款 者要 要求 27200907844 The value of the currency. In another embodiment, the user information can be sold to a mailing, offline service company. This company can also use intelligence information as a request activity. However, in another aspect, the service platform may use the vendor information to a third party content provider, or exchange as a particular content service platform by compensating the user to confirm the monetary value 740 with the user's intent. Figure 8 shows a computer implementation of managing user compensation. At step 810, the user receives compensation from a service platform. Compensation A direct payment or a redeemable compensation point, which is given to the use of the system and the economic value of the user to the service platform. Behaviors 820 and 840 are verification behaviors that check the eligibility and legitimacy of the acceptance compensation, respectively. It should be understood that a qualified enabler (for example, a user having an intent to compensate for the plan to comply with the service platform) may still attempt to obtain fraudulent supplementation by using the error table diagram. For example, a user may use a qualified configuration of the software script. To submit the intent user's unqualified compensation, so in step 830, the use is notified. In the case where the fraudulent activity is found, the service is informed in step 850 that the service platform has the purpose of investigating or penalizing the user. The Compliance and Legality check leads to step 860 where the usage compensation is transferred to the user's compensation account, point account or direct account, or a combination thereof. At step 870, the account balance is updated. Figure 9 shows a computer implementation method 900 for the feedback based on an existing compensation by a user. At step 910, a user sells directly. The relevant step in the step can be used for the service. In the case. station. The payer of the meritorist requires

200907844 回饋。要求的回饋係與該使用者的累積補 替代情況中,此係取決於該服務平台的使) 狀態(例如,忠誠客戶,富裕使用者),從 造成的點數差可藉由回饋部件(在第2圖1 平台(在第1圖的12 0)予以補償。在另一 饋部件可從另一使用者接收該使用者傳輸 償點數差(參見下面方法1200)。 回饋要求係被記錄,且使用者情報另 集。在主張標的之一態樣中,該使用者情 該使用者使用該服務平台經驗的回應概要 回饋的品質、該服務平台或附屬内容供應 回饋係傳輸給該使用者。在主張標的一態 含:(i)下載數位商品,例如歌曲、電影、 律與技術性文件,例如eBook(電子書)等 選定零售商的線上購買商品的一通關密碼 平台已搭檔或獲得的多個 CP之一部分 520) ; (iii)或存取線上高價值内容。 第1 0圖係顯示提示一使用者想要或 腦實施方法1 0 0 0。步驟1 0 1 0係基於在使 的智慧,且由識別可為該使用者想要;或 使用者的點帳戶之餘額取得的回饋所組成 例中,此動作可藉由一人工智慧部件促成 用者可能想要的激勵種類。在步驟1020, 求這些激勵所需的可能想要及點數的激勵 償相一致。在一 肖者(或經濟價值) 要求一特定回饋 的210)或該服務 替代情況中,回 要求,以嘗試補 :在步驟 920收 報亦可包含有關 。此回應可視為 苟。在步驟940, 樣中,該傳輸包 照片、軟體、法 ;(ii)下載用以在 ,其可為一服務 (在第 5A圖的 可用激勵之一電 用者身上收集到 該使用者基於該 。在一具體實施 ,其係推論該使 提示該使用者要 。在一態樣中, 28200907844 Feedback. The required feedback is related to the cumulative replacement of the user, which depends on the status of the service platform (for example, loyal customers, rich users), and the difference in points caused by the feedback component can be Figure 2 Figure 1 The platform (120 in Figure 1) is compensated. The other component can receive the user's transmission point difference from another user (see Method 1200 below). The feedback request is recorded. And the user information is further collected. In one aspect of the claim, the user sends the response quality of the service platform experience to the user, and the service platform or the affiliate content supply feedback is transmitted to the user. In the claim of the subject: (i) downloading digital goods, such as songs, movies, legal and technical documents, such as eBook (e-book) and other selected retailers online purchase of goods, a password password platform has been partnered or obtained more One of the CPs is part 520); (iii) or accessing high-value content on the line. Figure 10 shows a reminder that a user wants or brain implements Method 100. Step 1 0 1 0 is based on the wisdom of the driver, and the feedback can be obtained by the user, or the user's point account balance, the action can be facilitated by an artificial intelligence component. The type of incentives you might want. At step 1020, the incentives required for the incentives and the number of points required for the incentives are agreed. In the case of a service (or economic value) requiring a specific feedback 210) or the service replacement, the request is returned to try to compensate: the receipt at step 920 may also contain the relevant. This response can be thought of as 苟. In step 940, the transfer package photo, software, method; (ii) download for use, which may be a service (collected by the user on one of the available incentives in FIG. 5A based on the In a specific implementation, it is inferred that the user is prompted. In one aspect, 28

200907844 在該使用者沒有需要的點數餘額來要求建議的激勵 要要求激勵,該使用者可可從另一使用者請求一 輸,或可使用在直接付款帳戶(在第2圖的23 0)中 來購買這些點數。步驟1030和步驟1040係選擇與 者的點數餘額一致的激勵,並分別提示該使用者這 的激勵。 第11圖係顯示提高使用者經驗及提升使用者 一電腦實施方法11 0 0,其係基於搭檔、或獲得第三 供應商。在步驟1110,該服務平台係建立與多個第 容供應商聯營的關係、或多個第三方内容供應商聯 一態樣中,(a)當實施方法1 000(第10圖)時,這些 應商可由一 AI部件予以建議;或(b)這些内容供應 選擇來豐富激勵,以供應給該使用者以取得該使用 圖,以提高該使用者經驗。在步驟1120,該服務平 於使用者情報,從多個内容供應商聯營選擇至少一 應商。此行為針係使該使用者體驗客製化需求,如 使用者續留。此外,該客戶化使服務供應商成為該 存取特定回饋的工具,而獲得一想要的服務。 第1 2圖係顯示在使用者之間傳輸補償點數的 實施方法1 2 0 0。該方法係使用兩位使用者予以說明 應該明白,該方法亦適用於超過兩位使用者。. 1 2 1 0,一傳送使用者(例如,A)係一點數傳輸給一接 者(例如,B)。此請求可在上述的方法9 0 0和1 0 0 0 中。一旦請求,在步驟1220檢查該接收使用者的合 但是想 點數傳 的金額 該使用 些可用 續留的 方内容 三方内 營。在 内容供 商可被 者的意 台係基 内容供 此提升 使用者 一電腦 ,但是 在步驟 收使用 的内容 格性, 29 200907844 且若該使用者為 。格’在步驟1230及時告知傳送該使用 者。在步驟124〇,& 檢查傳送使用者的點數帳戶餘額是否符 s足夠點數作為 ’帳交易。在該餘額不足,在步驟1250 告知該傳送使用去 布。在主張標的一態樣中,該傳送使用者 係從另一使用者喑 可叫求一點數轉帳。 在另一態樣中,w Υ 基於使用者情報,該傳送使用者應允 必要的點數來完.益丄 项•错由該服務平台的交易。一旦驗證點數 的合格與可用性,200907844 The user is not required to have a credit balance to request a suggested incentive to request an incentive, the user may request a loss from another user, or may be used in a direct payment account (in Figure 2, Figure 2). Come and buy these points. Step 1030 and step 1040 are to select an incentive that is consistent with the point balance of the user, and prompt the user for the incentive. Figure 11 shows the improvement of user experience and user enhancement. A computer implementation method 1100 is based on a partner or a third supplier. In step 1110, the service platform establishes a relationship with a plurality of third-party suppliers, or a plurality of third-party content providers, (a) when implementing method 1000 (Fig. 10), The supplier may be advised by an AI component; or (b) the content supply option enriches the incentive to be supplied to the user to obtain the usage map to enhance the user experience. At step 1120, the service is tied to user intelligence and selects at least one supplier from a plurality of content provider pools. This behavior allows the user to experience customized requirements, such as user retention. In addition, the customization enables the service provider to become a tool for accessing specific rewards and to obtain a desired service. Fig. 12 shows an implementation method 1 2 0 0 for transmitting compensation points between users. This method is explained using two users. It should be understood that the method is also applicable to more than two users. 1 2 1 0, a transmission user (for example, A) transmits a point to a receiver (for example, B). This request can be made in the methods 90 0 0 and 1 0 0 0 described above. Once requested, at step 1220, the amount of the recipient's combined but thought-pointed number is checked. The use of some of the available party content is used. In the context of the content provider's content, the user is provided with a computer, but the content of the content is used in the step, 29 200907844 and if the user is . The cell' promptly informs the user of the transfer at step 1230. At step 124, & checks if the transfer user's credit account balance is s sufficient for the number of transactions. In the event that the balance is insufficient, the transfer is notified in step 1250 to use the cloth. In the case of claiming the subject, the transmitting user can call a point transfer from another user. In another aspect, w Υ based on user information, the transfer user should allow the necessary number of points to complete. Benefits • Mistakes by the service platform. Once verification points are qualified and available,

任步驟1 26 0進行點數轉帳,並更新傳送 使用者與接收使用去 尤用者的帳戶。該方法並未受限於亦包含在 使用者之間的點赵_ # .. 數父換之轉帳。應該明白,該方法12〇〇 並未又限於點數轉Μ,而其亦能點數交換。交換在已收集 特疋點數(參見上面)的使用者之間可為有利的該等特定 點數的型態可補充該使用者的想要。 第13圖係說明根據本發明的一計算環境13〇〇之圖解 方塊圖。系統1300包括一或多個用戶端13〇2。用戶端13〇2 了為硬體及/或軟體(例如’執行緒、處理、計算裝置)。用 戶缟1 3 0 2可儲藏小程式及/或藉由例如使用規格的相關内 容資訊。 系統1 300亦包括一或多個伺服器13〇4 β伺服器13〇4 亦可為硬體及/或軟體(例如,執行緒、處理 '計算裝置)。 伺服器1 3 04可儲藏執行緒,以藉由使用規格來執行轉換。 在—用戶端1 302與一伺服器13〇4之間的一可能通信可為 調適在兩或多個電腦處理之間傳輸的資料封包的形式。資 料封包可包括例如一小程式及/或關的内容資訊。系統13〇〇 30 200907844 包括-通信架冑1 306(例%,全球通訊網路,例 路),其可用來促進在用戶娀, 網 仕用戶蠕1 3 02與伺服器1 3 0 4之間的雀 通。 4科 通信可經由- #線(包括光纖)及/或纟線技 成。用戶端1 302操作上伤4 ± 1 疋 存⑽,其可用來儲存;=接至一或多個用戶端資料儲 程式及/或相關的内容二域資訊至用戶端13〇2(例如,小 係連接至-或多個伺服器二同樣地’飼服器1304操作上 ^ ^ 5 . 器資料儲存1310,其可用來儲存區 域資訊至伺服器1304。 第1 4圖說明可執 _ ..,^ 00 執仃揭不結構的一電腦之方塊圖。為了 k供本發明的不同態樣 要提供可〜… 内容’第14圖與下列討論係 受捉保j A施規格書中 ^ ^ ^ ^ + 冋態樣的一適當計算環境1400 之簡要 4又性描述。雖缺招丛·^ …、格曰已在上面描述可在一或多 個電腦上執行的電腦可執行 一 項技術人士應明白,規…:"内容,但是熟諸此 體與軟體的組合予以實施。"組合其他程式模組及/或硬 Ο 通常,程式模組包括常式、 以執行特定工作或實施牲… ' 彳件、資料結構等’ 項技術人士應明白,創新的方 …熟-此 實施,句;te ® * 使用其他電腦系統配置 貫施包括早一處理器或多處 主機電腦、以及個人電腦、手持式统、迷你電腦、 為主或可程式消費性電子產J = U、以微處理器 係耦合至-或多個相關裝置。 #每一者操作上 規格書的說明態樣亦可在分散式計算環境中實施,其 31 200907844 中f些工作係由透過-通信網路連接的遠端處理裳置加、 執灯。在分散式計算環境中,程式模組可位於:乂 端記憶體儲存裝置二者。 、&域與遠 -電腦典型包括多種電腦可讀媒體。電腦可讀 為電腦存取的任何可用據— 、_可 用媒體並包括揮發性與非揮發性撤 可移除與非可移除媒體。經由範例(而不是限制)雷 腦可讀媒體可包含電腦储存媒體與通信媒冑。電; 體包括能以任何方法或技術實施的揮發性與非揮發性、子可 移除與非可㈣媒體,以供儲存資訊,例如電腦可讀指人可 貧料結構、程式模組或其他資料。電腦儲存媒體包括 未限於)RAM、R〇M、EEPR〇M、快閃記憶體或其他記㈣ 技術、CD-ROM、數位影音光磁(DVD)或其他光碟儲存磁 性卡E、磁帶、磁碟儲存或其他磁性儲存裝置、或可用來 儲存想要資訊且電腦可存取的任何其他媒體。 Ο 通信媒體典型係具體實施電腦可讀指令、資料結構、 程式模組或在調變資料信號中的其他資料,例如—=波或 其他傳輸機構,並包括任何f訊傳遞媒體。術肖「調變資 料信號」係、意謂一信號具有一或多個特徵集或以此方式: 變’以編碼在信號t的資訊。,經由範命丨(而不是限制),通 L媒體包括有線媒體(例如一有線網路或直接有線連接)與 無線媒體(例如聲音、RF(射頻)、紅外光及其他無線媒體 上述任何一者之組合亦應包括纟電腦可讀㉟體的範疇内。 在第1 4圖中,用於實施規格書的不同態樣之範例環境 M00包括一電腦14〇2、包括一處理單元14〇4的電 32 200907844 1 4 0 2、一系統記憶體1 4 0 6與一系統匯流排1 4 0 8。系統匯 流排1 4 0 8係耦合系統部件,其包括(但是未限於)處理單元 1404的系統記憶體1 406。處理單元1404可為不同商用處 理器之任何一者。雙微處理器及其他多處理器結構亦可如 同處理單元1404使用。In step 1 26 0, the number of funds is transferred, and the account of the transmitting user and the receiving user is updated. This method is not limited to the point that is also included in the user Zhao _ # .. It should be understood that the method 12〇〇 is not limited to point conversion, but it can also exchange points. The type of the particular number of points that can be favored between the users who have collected the feature points (see above) can complement the user's desire. Figure 13 is a diagrammatic block diagram showing a computing environment 13A in accordance with the present invention. System 1300 includes one or more clients 13〇2. The client 13〇2 is hardware and/or software (e.g., 'threads, processing, computing devices'). The user 缟 1 3 0 2 can store small programs and/or by using relevant content information such as specifications. System 1 300 also includes one or more servers 13 〇 4 伺服 servos 13 〇 4 may also be hardware and/or software (eg, threads, processing 'computing devices'). The server 1 3 04 can store threads to perform conversions by using specifications. A possible communication between the client 1 302 and a server 13 〇 4 may be in the form of a data packet adapted to be transferred between two or more computer processes. The data package may include, for example, a small program and/or content information. The system 13〇〇30 200907844 includes a communication frame 胄1 306 (example %, global communication network, example road), which can be used to promote between the user 娀, the network user 1 3 02 and the server 1 3 0 4 Queton. 4 Section Communication can be via -# line (including fiber optic) and/or twisted line technology. The client 1 302 operates up to 4 ± 1 cache (10), which can be used for storage; = connects to one or more client data storage programs and/or related content 2 domain information to the client terminal 13〇2 (for example, small The system is connected to - or a plurality of servers. Similarly, the 'feeder 1304 operates on the device data storage 1310, which can be used to store area information to the server 1304. Figure 14 shows the executable _ .., ^ 00 仃 仃 仃 不 不 电脑 电脑 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 为了 。 。 + A brief description of a suitable computing environment 1400. Although there is a lack of confession, ^ ..., the grid has been described above can be executed on one or more computers. , ...:" content, but it is implemented in combination with this software and software. "Combining other program modules and/or hardware Ο Generally, program modules include routines to perform specific work or implement...' The technical personnel of the software, data structure, etc. should understand that the innovative side... cooked-this Implementation, sentence; te ® * Use other computer system configuration, including early processor or multiple host computers, as well as personal computers, handheld systems, mini computers, main or programmable consumer electronics J = U, The microprocessor is coupled to - or a plurality of related devices. # Each of the instructions in the specification can also be implemented in a distributed computing environment, such as 31 200907844, some of which are connected by a communication-communication network. The remote processing is performed by adding and holding lights. In a distributed computing environment, the program module can be located in both: the memory storage device. The & domain and far-computer typically include a variety of computer readable media. Readable as any available data for computer access -, available media and including volatile and non-volatile removable and non-removable media. By way of example, and not by limitation, mine-readable media may include computer storage Media and communication media. Electricity includes volatile and non-volatile, sub-removable and non-volatile media that can be implemented by any method or technology for storing information, such as computer readable human waste. Structure, program module or other information. Computer storage media including not limited to RAM, R〇M, EEPR〇M, flash memory or other memory (4) technology, CD-ROM, digital audio and video (DVD) or other CD-ROM Store magnetic card E, tape, disk storage or other magnetic storage device, or any other media that can be used to store the desired information and accessible to the computer. Ο Communication media typically implement computer-readable instructions, data structures, program modules, or other data in modulated data signals, such as —= waves or other transmission mechanisms, and include any transmission media. The syllabary "modulation data signal" means that a signal has one or more feature sets or in this way: "changes" to encode information at signal t. Through Fan Mingyi (instead of limitation), the L media includes wired media (such as a wired network or direct wired connection) and wireless media (such as voice, RF (radio frequency), infrared light and other wireless media. The combination should also be included within the scope of a computer readable 35. In Fig. 14, an exemplary environment M00 for implementing different aspects of the specification includes a computer 14 〇 2, including a processing unit 14 〇 4 Electricity 32 200907844 1 4 0 2, a system memory 1 4 0 6 and a system bus 1 4 0 8. System bus 1 4 0 8 coupling system components, including (but not limited to) the system of processing unit 1404 Memory 1 406. Processing unit 1404 can be any of a variety of commercially available processors. Dual microprocessors and other multiprocessor architectures can also be used as processing unit 1404.

系統匯流排1 408可為匯流排結構的數個類型之任何 一者,其可進一步互接至一記憶體匯流排(具有或沒有—記 憶體控制器)、一周邊匯流排、與使用多種商用匯流排結構 之任何一者的一區域匯流排。系統記憶體1 4 0 6包括唯讀記 憶體(“ROM'read-only memory)1410與隨機存取記憶體 (“RAM”,random access memory)1412。一基本輸入 / 輸出系 統(“BIOS”,basic input/output system)是健存在一非揮發 性記憶 141 〇,例如 ROM、EPROM、EEPROM,其 BIOS 包 含有助於在電腦1 402中不同元件之間傳輸資訊的基本常 式’例如在啟動期間。RAM 1 4 1 2亦可包括—高速RAM, 例如用於快取資料的靜態RAM。 電腦 1402係進一步 diSkdrive)1414(例如,EIDE、SATA),其内部硬碟機"Μ 亦可組態供外部使用於一適當機架(未在圖顯示)、一軟碟 機(“FDD”,floppy disk drive)1416 ’(例如讀或寫至一可System bus 1 408 can be any of several types of bus structure, which can be further interconnected to a memory bus (with or without a memory controller), a peripheral bus, and a variety of commercial uses. A regional busbar of any of the busbar structures. The system memory 1 4 0 6 includes a ROM-read memory ("ROM'read-only memory" 1410 and a random access memory ("RAM") 1412. A basic input/output system ("BIOS", The basic input/output system) is a non-volatile memory 141 〇, such as ROM, EPROM, EEPROM, whose BIOS contains a basic routine that facilitates the transfer of information between different components in the computer 1 402 'eg during startup RAM 1 4 1 2 can also include - high-speed RAM, such as static RAM for caching data. Computer 1402 is further diSkdrive) 1414 (for example, EIDE, SATA), its internal hard drive "Μ can also be configured For external use in a suitable rack (not shown), a floppy disk drive ("FDD", 1416' (for example, read or write to one

移除磁碟1418)與一光碟機1 420(例如,螬取 L 、n划項取_ CD-ROM磁 碟1422 ;或者,讀或寫至其他高 令重先學媒體,例如 DVD)。硬碟機M14、磁碟機1416盥#地 茲i 一成嫌 ,、九碟機1420可分別 藉由一硬碟機介面1424、一磁碟機介面 向1426與一光碟機 33 200907844 ;ι面1 4 2 8以連接至系統匯流排1 4 〇 8。用於外部磁碟機實 施的介面1424包括通用串列匯流排(“usb”,uniVersal serial bus)與IEEE丨394介面技術之至少一或兩者。其他外 部磁碟機連接技術是在標的規格書的考慮範圍内。 磁碟機及其相關電腦可讀媒體係提供資料、資料結 構、電腦可執行指令等的非揮發性儲存。對於電腦 而言,磁碟機與媒體係調適以一適當的數位格式來儲存任 何資料。雖然上述電腦可讀媒體的描述係視為一 HDD、_ 可移除磁碟、與一可移除光學媒體(例如一 CD或DVD), 但疋熟諳此項技術者應可明白,可由一電腦讀取的其他類 型媒體(例如Zip磁碟機、磁性卡匣、快閃記憶體卡、卡匣、 及其他)亦可使用在範例作業環境,此外,任何此媒體可包 含用於執行規格書之方法的電腦可執行指令。 許多程式模組可儲存在磁碟機與ram 1412,包括— 作業系統1430、一或多個應用程式1432、其他程式棋組 W34與程式資料1 43 6。全部或部分的作業系統、應用程 式、模組、及/或資料亦可快取在RAM 1412。應該明白,The disk 1418 is removed and a disk drive 1 420 (e.g., L, n, _CD-ROM disk 1422; or read or written to other high-priority media, such as a DVD). Hard disk drive M14, disk drive 1416 盥 #地兹i a suspect, nine-disc machine 1420 can be through a hard disk drive interface 1424, a disk drive to face 1426 and a CD player 33 200907844; 1 4 2 8 to connect to the system bus 1 4 〇 8. The interface 1424 for external disk drive implementation includes at least one or both of a universal serial bus ("usb", uniVersal serial bus) and an IEEE 丨 394 interface technology. Other external drive connection technologies are considered within the scope of the specification. The disk drive and its associated computer readable media provide non-volatile storage of data, data structures, computer executable instructions, and the like. For computers, the drive and media are adapted to store any data in an appropriate digital format. Although the description of the above computer readable medium is regarded as a HDD, a removable disk, and a removable optical medium (such as a CD or DVD), those skilled in the art should understand that a computer can be used. Other types of media that are read (such as Zip drives, magnetic cassettes, flash memory cards, cassettes, and others) can also be used in the sample operating environment. In addition, any such media can be included in the specification. Method of computer executable instructions. A number of program modules can be stored on the disk drive and ram 1412, including - operating system 1430, one or more applications 1432, other programming groups W34, and program data 1 43 6 . All or part of the operating system, applications, modules, and/or data may also be cached in RAM 1412. Should understand that

以實施。To implement.

这些及其他輸入裝置時常透過一輸入裝置 ' 摇桿、一遊戲鍵盤、一針筆、觸控 34 200907844These and other input devices often pass through an input device 'Joystick, a gaming keyboard, a stylus, and touch 34 200907844

介面1442以連接至處理單元1404,該輪入裳置介面係輕 合至系統匯流排1 408,但是可由其他介面連接,例如_並 列埠、一 IEEE 1 3 94串列埠、一遊戲埠、一 USB埠、一IR 介面等。 一監視器1 444或其他類型顯示裝置亦經由一介面(例 如一視訊轉接器1446)連接至系統匯流排 14〇8。除螢幕 i 444之外,一電腦典型包括其他周邊輸出裝置(未在圖顯 示),例如制P八.、列表機等。 電腦1 402可使用經由與一或多個遠.端電腦(例如一遠 端電腦1448)的有線及/或無線通信之邏輯連接,在一網路 環境中操作。遠端電腦1448可為一工作站、一祠服器電 腦、一路由器、一個人電腦、可攜式電腦、以微處理器為 主的娛樂器具、一對等裝置或其他共同網路節點,且雖然 為了簡化只s兒明一 s己憶體/儲存裝置1450,但是典型可包 括有關電腦1402描述的許多或所有元件。描述的邏輯連接 可包括有線/無線連接至一區域網路(LAN)1452及/或大型 網路’例如一廣域網路(WAN) 1 454。此LAN和WAN域網 環境在辦公室與公司中很普遍,並促進企業型電腦網路, 例如企業内部網路’其所有可連接至一全球通信網路,例 如網際網路。 當使用在一 LAN網路環境時,電腦丨4〇2係透過一有 線及/或無線通信網路介面或轉接器1456連接至區域網路 M52。轉接器1 456可促進對LAN 1452的有線或無線通 卜其亦可包括在其上佈署的一無線存取點,供與無線轉 35 200907844 接器1456的溝通。 當使用在一 WAN網路環境時,電腦1402可包括一數 據機1458;或連接至在WAN 1454上的一通信飼服器;或 具有其他構件,以在WAN 454上建立通信,例如經由網際 網路。可為内部或外部及一有線或無線裝置的數據機1458 ' 係經由串列埠介面1442連接至系統匯流排1408。在-網 - 路的環境中,有關電腦1402描述或其分配的程式模組可儲 存在遠端記憶體/儲存裝置1450。應可明白,顯示的網路 C1 連接只是範例,且在電腦之間建立一通信連結的其他構件 可使用。 電腦1 402操作上係與在無線通信中佈署的任何無線 裝置或實體進行通信,例如一列表機、掃描器、桌上型電 腦及/或可攜式電腦、可攜式資料助理、通信衛星、有關無 線偵測標籤的任何設備或位置(例如,互動式資訊服務台 站、報攤、洗手間)、與電話。此包括至少 Wi-Fi和 Blueto〇thTM無線技術。因此,該通信可為正如一傳統網路 Q 的一預先定義的結構、或只是在至少兩裝置之間的一特別 '通信。The interface 1442 is connected to the processing unit 1404, and the wheel-in skirt interface is lightly coupled to the system bus 1 408, but can be connected by other interfaces, such as _ parallel 埠, an IEEE 1 3 94 serial 埠, a game 埠, a USB port, an IR interface, etc. A monitor 1 444 or other type of display device is also coupled to the system bus 14 〇 8 via an interface (e.g., a video adapter 1446). In addition to the screen i 444, a computer typically includes other peripheral output devices (not shown), such as a P8, a lister, and the like. Computer 1 402 can operate in a network environment using a logical connection via wired and/or wireless communication with one or more remote computers (e.g., a remote computer 1448). The remote computer 1448 can be a workstation, a server computer, a router, a personal computer, a portable computer, a microprocessor-based entertainment device, a pair of devices, or other common network nodes, although The simplification/storage device 1450 is simplified, but typically may include many or all of the elements described with respect to the computer 1402. The described logical connections may include wired/wireless connections to a local area network (LAN) 1452 and/or a large network' such as a wide area network (WAN) 1 454. This LAN and WAN environment is commonplace in offices and companies and promotes enterprise computer networks, such as corporate intranets, where all can be connected to a global communications network, such as the Internet. When used in a LAN network environment, the computer is connected to the regional network M52 via a wired and/or wireless communication network interface or adapter 1456. Adapter 1 456 can facilitate wired or wireless communication to LAN 1452. It can also include a wireless access point deployed thereon for communication with wireless switch 35 200907844 connector 1456. When used in a WAN network environment, computer 1402 can include a data machine 1458; or be connected to a communication server on WAN 1454; or have other means to establish communication over WAN 454, such as via the Internet. road. A data machine 1458', which may be internal or external to a wired or wireless device, is coupled to the system bus 1408 via a serial port interface 1442. In a network-to-route environment, program modules described or associated with computer 1402 may be stored in remote memory/storage device 1450. It should be understood that the displayed network C1 connection is only an example, and other components that establish a communication link between the computers can be used. The computer 1 402 is operatively in communication with any wireless device or entity deployed in wireless communication, such as a list machine, scanner, desktop computer and/or portable computer, portable data assistant, communication satellite Any device or location related to wirelessly detecting tags (eg, interactive information service stations, newsstands, restrooms), and telephones. This includes at least Wi-Fi and Blueto〇thTM wireless technology. Thus, the communication can be a pre-defined structure like a conventional network Q, or just a special 'communication' between at least two devices.

Wi-Fi(無線高傳真,Wireless Fidelity)可在沒有實體線 路連接’從住家的沙發、旅館房間的床、或工作場所會議 室連接至一網際網路。Wi-Fi是一無線技術,其係類似使 用在一行動電話以啟用此裝置,例如電腦,以在室内外來 ' 傳送及接收資料;在基地台範圍内的任何地方。Wi-Fi網 路係使用稱為IEEE 802.1 1 (a、b、g等)的無線電技術,以 36 200907844 提供保證可靠、快速的無線連接。一 Wi-Fi網路可用來連 結電腦至彼此、網際網路、與有線網路(使用IEEE 802.3 或乙太網路)。Wi-Fi網路係在未授權的2.4和5GHz無線 電頻帶中,以 11 Mbps(802.11 a)或 54Mbps (802.lib)資料率 來操作,例如,或使用具包含有兩頻帶(雙頻帶)的產品, 所以網路可提供類似使用在許多辦公室的纂本1 0BaseT有 線乙太網路的真實世界性能。 上述係包括用於本發明主張標的之範例。當然,為了 描述本發明之目的,不可能描述部件或方法的每一想要的 組合,但是熟諳此項技術人士應可明白,許多進一步組合 與本發明置換是可能·»因此,本發明係包含所有此改變、 修改及變化’且是在文後申請專利範圍的精神與範4内。 此外,在術語「包括」使用於實施方式或下面申請專利範 圍,此術語係類似術語「包含」如同在申請專利範圍中的 轉接文字使用的「包含」解釋。 【圖式簡單說明】 第1圖為補償一服務平台之使用者以取得該使用者意 圖的一電腦系統之方塊圖。 第2圖為管理一使用者的補償及用其來要求回饋之一 電腦系統之方塊圖。 第3圖為一服務平台從一回饋部件取回使用者情報’ 及銷售該使用者情報给廣告商的—電腦系統之方塊圖。 第4圖為激勵分類的—示例性回饋儲存之圖式。 37 200907844 第5A圖為一服務平台夥伴與第三方供應商的一電腦 系統之方塊圖。 第5 B圖為基於使用者情報以識別一組内容供應商的 一電腦系統之方塊圖。 第6圖為允許使用者交換補償點數的一電腦系統之方 塊圖。 第7圖為一服務平台補償使用者以取得該使用者意圖 的一電腦實施方法之流程圖。Wi-Fi (Wireless Fidelity) can be connected to an Internet connection from a home sofa, a hotel room bed, or a workplace meeting room without a physical connection. Wi-Fi is a wireless technology that is similarly used in a mobile phone to enable the device, such as a computer, to 'transmit and receive data indoors and outdoors; anywhere within the base station. The Wi-Fi network uses a radio technology called IEEE 802.1 1 (a, b, g, etc.) to provide a reliable, fast wireless connection with 36 200907844. A Wi-Fi network can be used to connect computers to each other, the Internet, and a wired network (using IEEE 802.3 or Ethernet). The Wi-Fi network operates in the unlicensed 2.4 and 5 GHz radio bands at 11 Mbps (802.11 a) or 54 Mbps (802. lib) data rates, for example, or with two bands (dual bands). The product, so the network can provide real-world performance similar to that used in many offices of the 10BaseT wired Ethernet. The above series includes examples for the subject matter of the present invention. Of course, it is not possible to describe every desired combination of components or methods for the purpose of describing the present invention, but it will be apparent to those skilled in the art that many further combinations and permutations of the present invention are possible. All such changes, modifications, and changes are made in the spirit and scope of the patent application scope. Further, the term "comprising" is used in the embodiment or the scope of the following patent application, and the term "comprising" is used as the "including" interpretation of the use of the transfer text in the scope of the patent application. BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a block diagram of a computer system for compensating a user of a service platform to obtain the user's intention. Figure 2 is a block diagram of a computer system that manages a user's compensation and uses it to request feedback. Figure 3 is a block diagram of a computer system that retrieves user information from a feedback component and sells the user information to the advertiser. Figure 4 is a diagram of the incentive classification - an exemplary feedback store. 37 200907844 Figure 5A is a block diagram of a computer system for a service platform partner and a third-party vendor. Figure 5B is a block diagram of a computer system based on user intelligence to identify a set of content providers. Figure 6 is a block diagram of a computer system that allows the user to exchange compensation points. Figure 7 is a flow diagram of a computer implemented method for a service platform to compensate a user for obtaining the user's intent.

第 8圖為管理一使用者補償的電腦實施方法之流程 圖。 第9圖為回饋一使用者的一電腦實施方法之流程圖。 第10圖為提示現有回饋的使用者的一電腦實施方法 之流程圖。 第11圖為提高使用者經驗與續留的一電腦實施方法 之流程圖。 第12圖為在使用者之間轉移補償點數的一電腦實施 方法之流程圖。 第1 3圖及第1 4圖說明用於實行在此所述不同態樣之 計算環境。 【主要元件符號說明】 100電腦系統 130廣告商 11 0使用者 2 0 0電腦系統 120服務平台 210回饋部件 38 200907844Figure 8 is a flow diagram of a computer implementation method for managing a user compensation. Figure 9 is a flow chart of a computer implementation method for feeding back a user. Figure 10 is a flow diagram of a computer implementation of a user presenting an existing feedback. Figure 11 is a flow chart of a computer implementation method for improving user experience and renewal. Figure 12 is a flow chart of a computer implementation of transferring compensation points between users. Figures 1 3 and 14 illustrate the computing environment for implementing the various aspects described herein. [Main component symbol description] 100 computer system 130 advertisers 11 0 users 2 0 0 computer system 120 service platform 210 feedback components 38 200907844

2 1 2回饋儲存 2 1 4使用者情報部件 220管理部件 222帳戶部件 224反欺詐部件 2 2 6合格部件 2 3 0使用者的直接付款帳 戶 240回饋點數帳戶 240A點數帳戶 240B點數帳戶 250人工智慧(AI)部件 3 001分類 3 00K分類 300J分類 4 00電腦系統 520第三方内容供應商 600系統 610交換 620交換 650電腦系統 660中間平台 662銀行業務部件 664交易安全部件 6 6 6隱私部件 1 3 0 0計算環境 1302用戶端 13 04伺服器 1 3 06通信架構 1 3 0 8用戶端資料儲存 1 3 1 0伺服器資料儲存 1 4 0 0計算環境 1 4 0 2電腦 1404處理單元 1 4 0 6系統記憶體 1 4 0 8系統匯流排 1410唯讀記憶體(ROM) 1412 隨機存取記憶體 (RAM) 1414硬碟機(HDD) 1416軟碟機(FDD) 141 8可移除磁碟 1 420光碟機 1422CD-ROM 磁碟 1424硬碟機介面 1426磁碟機介面 1 428光碟機介面 1 430作業系統 39 200907844 1 4 3 2應用程式 1 4 3 4程式模組 1 4 3 6程式資料 1438鍵盤 1440滑鼠 1442輸入裝置介面 1444監視器 1 4 4 6視訊 1 448遠端 1 4 5 0記憶 1 452區域 1 454廣域 1456轉接 1 4 5 8數據 轉接器 電腦 體/儲存裝置 網路(LAN) 網路(WAN) 器 機2 1 2 Feedback Storage 2 1 4 User Intelligence Component 220 Management Component 222 Account Component 224 Anti-fraud Component 2 2 6 Qualified Component 2 3 0 User's Direct Payment Account 240 Reward Points Account 240A Points Account 240B Points Account 250 Artificial Intelligence (AI) Parts 3 001 Category 3 00K Category 300J Category 4 00 Computer System 520 Third Party Content Provider 600 System 610 Exchange 620 Exchange 650 Computer System 660 Intermediate Platform 662 Banking Parts 664 Transaction Security Parts 6 6 6 Privacy Part 1 3 0 0 Computing Environment 1302 Client 13 04 Server 1 3 06 Communication Architecture 1 3 0 8 Client Data Storage 1 3 1 0 Server Data Storage 1 4 0 0 Computing Environment 1 4 0 2 Computer 1404 Processing Unit 1 4 0 6 system memory 1 4 0 8 system bus 1410 read-only memory (ROM) 1412 random access memory (RAM) 1414 hard disk drive (HDD) 1416 floppy disk drive (FDD) 141 8 removable disk 1 420 CD player 1422CD-ROM disk 1424 hard disk machine interface 1426 disk drive interface 1 428 CD player interface 1 430 operating system 39 200907844 1 4 3 2 application 1 4 3 4 program module 1 4 3 6 program data 1438 keyboard 1440 mouse 1442 lost Device Interface 1444 Monitor 1 4 4 6 Video 1 448 Remote 1 4 5 0 Memory 1 452 Area 1 454 Wide Area 1456 Transfer 1 4 5 8 Data Adapter Computer Body / Storage Network (LAN) Network ( WAN) machine

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Claims (1)

200907844 十、申請專利範圍: 1. 一種補償一服務平台的一使用者以取得使用者意 知識之電腦系統,其包含: 一管理部件,其係經由網際網路或無線通信 收關於使用者意圖的資訊,該管理部件係與一服 台分享該使用者意圖的資訊之一子集;及 一回饋部件,其係處理及分配回饋給一使用 作為與該服務平台分享的使用者意圖的該子集之 能。 2. 如申請專利範圍第1項所述之系統,該回饋部件 配在補償帳戶中所分配的回饋點數或直接付款。 3. 如申請專利範圍第2項所述之系統,該等回饋點 有限制的或永久的,且有限制的點數可於一決定 段要求回饋,且永久的點數可隨時要求回饋。 4. 如申請專利範圍第1項所述之系統,其進一步包 合格部件,以驗證該使用者是否為合格回饋對象 5. 如申請專利範圍第1項所述之系統,其進一步包 反欺詐部件,以給予該使用者的回饋合法化。 6. 如申請專利範圍第1項所述之系統,其進一步包 使用者情報部件,以當要求回饋時,收集該使用 情報。 7. 如申請專利範圍第1項所述之系統,該服務平台 標(partners)或獲得(acquires) —内容供應商 提高使用者續留(retention)。 圖的 以接 務平 者, 一功 係分 數為 的時 含一 〇 含一 含一 者的 係搭 ,以 41 200907844 8. 如申請專利範圍第7項所述之系統,其進一步包含一 人工智慧(AI )部件,以基於在該使用者收集的情報, 推論想要的内容供應商。 9. 如申請專利範圍第1項所述之系統,該管理部件係促 進在複數個使用者之中的補償交換。 10. 一種促進補償一服務平台的一使用者以取得使用者意 圖之電腦實施方法,其包含: 傳遞使用者意圖至該服務平台; 處理該使用者的意圖及傳遞一服務;及 使用回饋點數或直接付款以補償該服務平台的使 用者。 11. 如申請專利範圍第10項所述之方法,其進一步包含 基於使用者的補償以要求回饋;及 當要求回饋時,收集該使用者的情報。 12. 如申請專利範圍第10項所述之方法,其進一步包含存 取一回饋儲存。 13. 如申請專利範圍第10項所述之方法,其進一步包含基 於在一回饋儲存上的使用者的補償與激勵,以提示一 使用者可用的回饋。 1 4 ·如申請專利範圍第1 0項所述之方法,其進一步包含基 於在該使用者上收集的情報,以推論使用者想要的回 饋。 15.如申請專利範圍第10項所述之方法,其進一步包含在 複數個使用者之中交換補償。 42 200907844 1 6. —種促進商業交易之電腦實施系統,其包含: 一管理部件,其係接收關於使用者意圖的資訊, 該管理部件係對複數個服務供應商促成使用者意圖資 訊交易,並選擇該等服務供應商之至少一者,以揭示 給該使用者,作為滿足使用者需要的決定或推論能力 的一功能,並提供回饋給該使用者以換取該使用者意 圖資訊。200907844 X. Patent Application Range: 1. A computer system for compensating a user of a service platform to obtain user knowledge, comprising: a management component that receives user intent via internet or wireless communication. Information, the management component is a subset of information sharing the user's intent with a service desk; and a feedback component that processes and distributes the feedback to a subset of the user's intent shared with the service platform. can. 2. If the system described in claim 1 is applied, the feedback component is assigned to the number of reward points or direct payment allocated in the compensation account. 3. If the system described in claim 2 is applied, the reward points are limited or permanent, and the number of points that can be restricted can be requested in a decision period, and the permanent points can be requested at any time. 4. The system of claim 1, further comprising a qualified component to verify whether the user is a qualified feedback object. 5. The system of claim 1 further comprising an anti-fraud component To legalize the feedback given to the user. 6. The system of claim 1, further comprising a user intelligence component for collecting the usage information when requested for feedback. 7. If the system described in claim 1 is applied, the service platform partners or acquires – the content provider increases user retention. In the case of the figure, the score is one, and the one with one contains one, to 41 200907844 8. The system of claim 7 further includes an artificial wisdom. The (AI) component, based on the intelligence gathered at the user, infers the desired content provider. 9. As claimed in claim 1, the management component facilitates the exchange of compensation among a plurality of users. 10. A computer implementation method for facilitating compensation to a user of a service platform for obtaining user intent, comprising: transmitting user intent to the service platform; processing the user's intent and delivering a service; and using feedback points Or direct payment to compensate users of the service platform. 11. The method of claim 10, further comprising: requesting feedback based on user compensation; and collecting information of the user when requesting feedback. 12. The method of claim 10, further comprising storing a feedback store. 13. The method of claim 10, further comprising compensating and motivating the user based on a feedback store to prompt a feedback available to the user. 1 4 - The method of claim 10, further comprising intelligence based on the user to infer feedback desired by the user. 15. The method of claim 10, further comprising exchanging compensation among a plurality of users. 42 200907844 1 6. A computer implementation system for facilitating business transactions, comprising: a management component that receives information about a user's intent, the management component facilitating user intent information transactions for a plurality of service providers, and At least one of the service providers is selected to reveal to the user a function as a decision or inference ability to satisfy the user's needs, and to provide feedback to the user in exchange for the user intent information. 1 7.如申請專利範圍第1 6項所述之系統,其進一步包含一 回饋部件,以分配該等回饋給該使用者。 1 8.如申請專利範圍第1 6項所述之系統,其包含一合格部 件,以驗證該使用者是否為合格回饋對象。 1 9.如申請專利範圍第1 6項所述之系統,該管理部件係配 對使用者與預期的服務供應商,作為一使用者設定檔 的功能。 20.如申請專利範圍第1 6項所述之系統,該管理部件係配 對使用者與預期的服務供應商,作為一使用者從事一 商業交易之可能功能。The system of claim 16 further comprising a feedback component for distributing the feedback to the user. 1 8. The system of claim 16, wherein the system includes a qualified component to verify whether the user is a qualified feedback object. 1 9. The system of claim 16, wherein the management component is configured to function as a user profile with the user and the intended service provider. 20. The system of claim 16, wherein the management component is capable of functioning as a user for a commercial transaction with the user and the intended service provider. 4343
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