SG11201700555QA - Computer-implemented method of and system for running a marketing campaign - Google Patents

Computer-implemented method of and system for running a marketing campaign

Info

Publication number
SG11201700555QA
SG11201700555QA SG11201700555QA SG11201700555QA SG11201700555QA SG 11201700555Q A SG11201700555Q A SG 11201700555QA SG 11201700555Q A SG11201700555Q A SG 11201700555QA SG 11201700555Q A SG11201700555Q A SG 11201700555QA SG 11201700555Q A SG11201700555Q A SG 11201700555QA
Authority
SG
Singapore
Prior art keywords
running
computer
implemented method
marketing campaign
campaign
Prior art date
Application number
SG11201700555QA
Inventor
Sundaram Radhika
Dhakshna Moorthy Rambacthavachalam
Original Assignee
Communikate Digital Channel Group Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Communikate Digital Channel Group Pte Ltd filed Critical Communikate Digital Channel Group Pte Ltd
Publication of SG11201700555QA publication Critical patent/SG11201700555QA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks
    • H04L43/08—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/14—Session management
    • H04L67/141—Setup of application sessions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Environmental & Geological Engineering (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
SG11201700555QA 2014-07-23 2014-07-23 Computer-implemented method of and system for running a marketing campaign SG11201700555QA (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/SG2014/000346 WO2016013972A1 (en) 2014-07-23 2014-07-23 Computer-implemented method of and system for running a marketing campaign

Publications (1)

Publication Number Publication Date
SG11201700555QA true SG11201700555QA (en) 2017-02-27

Family

ID=55163388

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11201700555QA SG11201700555QA (en) 2014-07-23 2014-07-23 Computer-implemented method of and system for running a marketing campaign

Country Status (6)

Country Link
US (1) US20170213242A1 (en)
EP (1) EP3172711A4 (en)
CN (1) CN106716472A (en)
AU (1) AU2014401890A1 (en)
SG (1) SG11201700555QA (en)
WO (1) WO2016013972A1 (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
IN2015CH01317A (en) * 2015-03-18 2015-04-10 Wipro Ltd
CN107533710A (en) * 2015-04-08 2018-01-02 艾迪分析有限公司 For fully automatically qualitative planning, effectively measurement, formulation and subsidy business strategy and the method and system of business activity
CA3033201A1 (en) 2016-05-03 2017-11-30 Stephen James Frederic Hankinson Large scale social graph segmentation
WO2017214704A1 (en) 2016-06-13 2017-12-21 Affinio Inc. Method and apparatus for interacting with information distribution system
US10902442B2 (en) 2016-08-30 2021-01-26 International Business Machines Corporation Managing adoption and compliance of series purchases
US10721319B1 (en) * 2016-10-24 2020-07-21 Sprint Communications Company L.P. System and method of targeting internet protocol (IP) notifications to mobile communication devices
US10313461B2 (en) * 2016-11-17 2019-06-04 Facebook, Inc. Adjusting pacing of notifications based on interactions with previous notifications
US11379860B2 (en) * 2017-01-19 2022-07-05 Mastercard International Incorporated System for control group optimization to identify optimal baseline algorithm
CN108205771B (en) * 2017-11-20 2021-10-19 无锡雅座在线科技股份有限公司 Method and device for generating marketing activity report and computer terminal
CN108805603A (en) * 2018-04-13 2018-11-13 深圳壹账通智能科技有限公司 Marketing activity method for evaluating quality, server and computer readable storage medium
EP3619669A4 (en) * 2018-05-16 2020-10-07 Charanwong, Suvita Method and system for managing marketers and influencers
US20190362014A1 (en) * 2018-05-28 2019-11-28 Wipro Limited Method and device for managing big-data in cloud environment
KR102576179B1 (en) 2018-08-22 2023-09-07 구글 엘엘씨 Automatically resolving, with reduced user inputs, a set of activity instances for a group of users
CN109472454B (en) * 2018-10-12 2023-11-24 中国平安人寿保险股份有限公司 Activity evaluation method, activity evaluation device, electronic equipment and storage medium
WO2020136586A1 (en) * 2018-12-24 2020-07-02 Affinio Inc. Marketing engine based on traits and characteristics of prospective consumers
US11121983B1 (en) * 2019-03-20 2021-09-14 United Services Automobile Association (Usaa) Reactive throttle infrastructure
TWI748611B (en) * 2020-08-26 2021-12-01 睿點行動股份有限公司 A management system that analyzes electronic invoice information to dispatch tasks to promote consumption

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000034910A2 (en) * 1998-12-11 2000-06-15 Customer Analytics, Inc. Customer relationship management system and method
JP2013523943A (en) * 2010-03-30 2013-06-17 スパゴ イメージング アクチエボラグ Branched compact polyethylene glycol derivatives
US9715700B2 (en) * 2012-09-07 2017-07-25 American Express Travel Related Services Company, Inc. Marketing campaign application for multiple electronic distribution channels
US20140100964A1 (en) * 2012-10-05 2014-04-10 Zelephant Holdings, LLC Methods and systems for creating marketing campaigns
US20140122200A1 (en) * 2012-10-31 2014-05-01 Charles S. Granville Marketing promotion generation, management, and distribution

Also Published As

Publication number Publication date
WO2016013972A1 (en) 2016-01-28
EP3172711A1 (en) 2017-05-31
EP3172711A4 (en) 2017-12-20
AU2014401890A1 (en) 2017-02-16
CN106716472A (en) 2017-05-24
US20170213242A1 (en) 2017-07-27

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