SG11201608984VA - Platform for contextual marketing based on transactional behavioral data - Google Patents

Platform for contextual marketing based on transactional behavioral data

Info

Publication number
SG11201608984VA
SG11201608984VA SG11201608984VA SG11201608984VA SG11201608984VA SG 11201608984V A SG11201608984V A SG 11201608984VA SG 11201608984V A SG11201608984V A SG 11201608984VA SG 11201608984V A SG11201608984V A SG 11201608984VA SG 11201608984V A SG11201608984V A SG 11201608984VA
Authority
SG
Singapore
Prior art keywords
platform
behavioral data
marketing based
contextual marketing
transactional
Prior art date
Application number
SG11201608984VA
Inventor
Philip Webster Barker
Garrett Frank Tenold
Oliver B Downs
Original Assignee
Amplero Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Amplero Inc filed Critical Amplero Inc
Publication of SG11201608984VA publication Critical patent/SG11201608984VA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
SG11201608984VA 2014-05-01 2014-05-02 Platform for contextual marketing based on transactional behavioral data SG11201608984VA (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/267,330 US20150317651A1 (en) 2014-05-01 2014-05-01 Platform for contextual marketing based on transactional behavioral data
PCT/US2014/036540 WO2015167577A1 (en) 2014-05-01 2014-05-02 Platform for contextual marketing based on transactional behavioral data

Publications (1)

Publication Number Publication Date
SG11201608984VA true SG11201608984VA (en) 2016-12-29

Family

ID=54355524

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11201608984VA SG11201608984VA (en) 2014-05-01 2014-05-02 Platform for contextual marketing based on transactional behavioral data

Country Status (6)

Country Link
US (2) US20150317651A1 (en)
EP (1) EP3138067A4 (en)
AU (1) AU2014392646A1 (en)
MX (1) MX2016014304A (en)
SG (1) SG11201608984VA (en)
WO (1) WO2015167577A1 (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9467494B1 (en) 2011-12-30 2016-10-11 Rupaka Mahalingaiah Method and apparatus for enabling mobile cluster computing
JP6023129B2 (en) * 2014-08-08 2016-11-09 ヤフー株式会社 Extraction apparatus, extraction method, and extraction program
US9760240B2 (en) * 2014-10-09 2017-09-12 Splunk Inc. Graphical user interface for static and adaptive thresholds
WO2017072869A1 (en) * 2015-10-28 2017-05-04 株式会社日立製作所 Policy evaluation system and policy evaluation method
US10073822B2 (en) 2016-05-04 2018-09-11 Adobe Systems Incorporated Method and apparatus for generating predictive insights for authoring short messages
US11521230B1 (en) 2016-10-04 2022-12-06 United Services Automobile Association (Usaa) Media effectiveness
CN108280670B (en) * 2017-01-06 2022-06-21 腾讯科技（深圳）有限公司 Seed crowd diffusion method and device and information delivery system
US11640617B2 (en) * 2017-03-21 2023-05-02 Adobe Inc. Metric forecasting employing a similarity determination in a digital medium environment
TWI774154B (en) * 2020-12-10 2022-08-11 中華電信股份有限公司 Product package system and method with dynamic automatic adjustment and computer readable medium
US20220230190A1 (en) * 2021-01-19 2022-07-21 Qatar Foundation For Education, Science And Community Development Method and system for rapid analysis of customer information

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010027739A2 (en) * 2008-08-27 2010-03-11 Globys, Inc. Targeted customer offers based on predictive analytics
US20100250477A1 (en) * 2009-03-31 2010-09-30 Shekhar Yadav Systems and methods for optimizing a campaign
US20100262487A1 (en) * 2009-04-06 2010-10-14 Globys Inc. Contextual targeting based upon customer occasions
US20110208822A1 (en) * 2010-02-22 2011-08-25 Yogesh Chunilal Rathod Method and system for customized, contextual, dynamic and unified communication, zero click advertisement and prospective customers search engine
US8489590B2 (en) * 2010-12-13 2013-07-16 Yahoo! Inc. Cross-market model adaptation with pairwise preference data
US20130332249A1 (en) * 2012-06-11 2013-12-12 International Business Machines Corporation Optimal supplementary award allocation
US20140074614A1 (en) * 2012-09-12 2014-03-13 Globys, Inc. Time series-based entity behavior classification

Also Published As

Publication number Publication date
EP3138067A1 (en) 2017-03-08
US20150317651A1 (en) 2015-11-05
US20170262866A1 (en) 2017-09-14
WO2015167577A1 (en) 2015-11-05
AU2014392646A1 (en) 2016-11-17
EP3138067A4 (en) 2017-11-22
MX2016014304A (en) 2017-04-27

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