RU2378987C1 - Method for getting acquainted in internet network by means of psychological test - Google Patents

Abstract

FIELD: psychology.

SUBSTANCE: invention is related to the field of life necessities satisfaction, in particular to methods aimed at facilitation of people getting acquainted in Internet network. Test is placed on Internet site, registered users are invited to undergo test by selecting answers to questions, which are arranged by one on page without possibility to return to previous question, but with the possibility to interrupt test undergoing for the term of not more than fourteen days and to return to it without starting it all over, versions of answers are fixed in database (DB). On completion of test calculation is carried out to find out compatibility with test profiles available in DB based on procedure for calculation of pair compatibility, and list of profiles is issued with indication of compatibility percentage and description of mutual compatibility, and also description of personal characteristic and characteristic of a perfect partner. Function of searching is proposed using parametres of profiles, as well as sorting by compatibility and date of test completion to speed up selection of potential partner, and also possibility to start getting acquainted by exchange of messages with higher probability of relationship continuation, which depends on percentage of compatibility. In order to get acquainted with user, who did not complete the test, but is preferable by parametres available in profile, functional of invitation to complete test is suggested, in order to assess compatibility with him or her and make the right selection. If profiles with new tests appear, which comply with the required parametres, user is informed by means of indication on site or by e-mail, thus providing possibility for online acquaintance with new partners. Possibility is provided to repeatedly complete the test only month after deletion, in order to eliminate any attempts to adjust test results for a certain partner.

EFFECT: improved efficiency of making new acquaintances by simplification of acquaintance process and increase of the right selection probability.

11 dwg, 1 tbl, 2 ex

Description

FIELD OF THE INVENTION

The invention relates to the field of satisfying life needs, in particular to methods of facilitating meeting people on the Internet in order to satisfy their mutual needs, for example, needs for a life partner or communication. This method can be used on a dating site or any other website on the Internet, aimed at creating user societies with certain interests, as a tool to attract the attention of a potential partner or to assess the psychological compatibility of the chosen partner for dating and communication. In addition, the invention can be used to conduct targeted advertising and marketing campaigns of a new type.

State of the art

There is a known way of dating, in which people who want to make acquaintances have a device with them, in their memory they record the features of the person who owns the device and a reference set of features of the person that the device owner would like to meet. Devices make a remote exchange of information using electromagnetic waves without the direct participation of the people themselves. Having received the information, the device checks the coincidence of signs and generates a signal of coincidence of signs, which is perceived by the person and exchanges information about the signs of recognition with another device. Moreover, a comparison is made of the characteristics of a given person with a reference set of signs of another person and the signs of another person with a reference set of signs of this person. A person’s perception of a sign of coincidence of signs along with information on identification signs facilitates his acquaintance with the person who transmitted the message (see RF patent No. 2164055, CL HB04 / 06, G01S 3/02, published: 2001.03.10).

The disadvantage of this method is that potential partners need to purchase a special device, enter the necessary data into it according to the instructions, carry it with them and decide on the continuation of personal acquaintance according to the indication of the device.

A known communication system for dating users, which contains at least two transceiver personal devices, a local control device and a central control device. At least one additional transceiver device of a known person has been introduced. Transceiver personal devices are made in the form of mobile user communication terminals, the local control device is in the form of a mobile cellular operator's station, and the central control device is in the form of a server. This invention allows the comparison of several parameters according to specified criteria (gender, occupation, weight, height, age, hair color, eye color, number of matches), and the server can be configured to transmit a mobile operator’s station command to connect only those two mobile communication terminals, the parameters of personal data of users of which have the maximum number of matches (see RF patent No. 2279191, IPC H04Q 7/22 (2006.01), G06F 17/30 (2006.01)).

The disadvantages of this invention are that dating is available only from mobile terminals and only in a verbal way, there is no way to evaluate a potential partner for other characteristics (photos, blogs, etc.) that are available for virtual dating on the Internet.

There is a known method for determining the psychophysiological compatibility of partnerships between dating service clients, according to which, according to the biographical data of the client, an astrological birth chart is made, i.e. the total formula of the Earth’s magnetic field at the time of the birth of the client or its geomagnetic matrix, recorded in astrology by planetary icons. The customer’s birth card is entered into the data bank and then it is compared in turn with all birth cards available in the data bank, comparing the relative positions of the lunar nodes of the partners and the presence of one partner of the planets of the other partner on the setting lunar node. After selection by this criterion, the degree of compatibility of partners according to the mutual position (aspects) of a number of the most important planets (Venus, Mars, Mercury, etc.) is further determined. Based on this analysis, they make a final conclusion about the degree of compatibility of partners and the prospects of their union. Using the claimed solution with all known means of a similar purpose provides the following advantages: improving the reliability of recommendations, reducing the likelihood of gross errors, improving quality (see RF patent No. 2122353, CL AB 10/00, Published: 1998.11.27).

The disadvantage of this invention is that it is intended for clients of dating services (agencies), where a specialist in processing questionnaires as described in the invention should work.

The closest in technical essence and the achieved positive effect and accepted by the authors for the prototype is the method of dating, carried out on a site called "Your Ideal" (http://www.your-ideal.com), related to the Ukrainian segment of the Internet, where it is implemented dating mechanism through a psychological test. This site is part of a powerful socionic server www.socionika.info. “Your Ideal” is one of the few sites where the chaotic and spontaneous process of finding the ideal partner is put on a strict scientific basis. In addition to dating service profiles, the site has psychological materials - from tests to several schemes for describing personality types that help the user to carefully examine their psychological type and choose the most suitable partner for themselves. When registering, each visitor is recommended to take a small test, according to the results of which he will be given a description of his own psychological type and the type of person who is best suited for the parameters of the passed test. Based on the descriptions received, the user searches for profiles on the site by the name of the psychological type of an ideal partner [Leontiev V.P. "Big Encyclopedia of Computer and the Internet", M .: OLMA Media Group, 2007, p. 861-862].

However, the above method of dating through a psychological test has a number of conceptual and technological flaws.

Conceptual flaws include:

the entire test is placed on one page (figure 2), this gives the user, having answered all the questions of the test, change their answers until they are saved, which is not recommended in psychological tests, as it reduces the reliability of the test;

passing the test is mandatory during registration, otherwise the search for a partner becomes impossible, which makes it impossible to use this model for dating sites that already have their own user base, but the service for passing the psychological test is not implemented;

after passing the test, a description of their and dual psychological type is given, in order to understand how compatible they are, the user needs to analyze the type description himself, the same applies to the case when the user wants to find out compatibility with a non-dual type, but for the best result of selecting a compatibility partner, the user will have to delve into the concepts of the science of socionics or turn to a specialist in psychology.

Technological disadvantages include:

there is no mechanism by invitation to pass a test to a potential partner, except how to start correspondence with him, and this already leaves an imprint on the reliability of the test, since the test person can adjust the answers to the partner’s qualities already identified in the correspondence;

there is no way to pass the test again;

there is no mechanism for calculating the percentage of compatibility;

sorting by compatibility percentage is not implemented, since only one type of maximum (dual) compatibility is conceptually issued, and there is no sorting by new profiles of users who have passed the test, which makes it difficult to find the ideal partner with a large number of profiles;

there is no notification on the site about profiles with recently passed (updated) tests.

The invention of a method of dating on the Internet through a psychological test eliminates the above disadvantages, since the test is carried out using the methodology for calculating pair compatibility, which allows to determine its psychological type based on the user's answers to a given number of questions and calculate the compatibility coefficient with any other user who has passed a similar test , and issue descriptions of compatible and incompatible parties, as well as a description of psychological characteristics and ide partner ceiling elements, wherein the entire process is automated through the use of the database server, which stores the results of psychological tests users and design parameters of the compatibility of steam, and steam compatibility results processing server used for calculating the compatibility coefficient and outputting the results of the description. At the same time, the user does not have the right to return to the previous question, but has the opportunity to suspend the psychological test without starting it again, since the answers to the questions are recorded in the database. Through the use of the invitation mechanism to pass the test to a potential partner, the effect of an easy acquaintance is achieved, in addition, the cognitive nature of the psychological test will serve as an incentive for it to pass, and thereby - the accumulation of the database of profiles with psychological tests, which increases the likelihood of meeting with the most suitable partners.

Disclosure of invention

The objective of the invention is to create a method of dating on the Internet through a psychological test, which enables any user who has a personal computer and has access to the Internet to choose a partner for virtual communication, taking into account its psychological compatibility.

The technical result achieved by the present invention is to increase the efficiency in making new acquaintances, in selecting a partner for communication, meetings, creating social groups, which is expressed in simplifying the dating process, increasing the likelihood of choosing the right partner, reducing the time to achieve the goal dating, as well as improving the objectivity, accuracy and reliability of the results of psychological tests of the respondent and his potential partners. In addition, the invention can be used to conduct targeted advertising and marketing campaigns of a new type.

The specified technical result is achieved by the fact that the method of dating on the Internet through a psychological test includes determining the compatibility coefficient and psychological characteristics of site users using the pairing compatibility calculation technique, while the compatibility coefficient is determined by passing a psychological compatibility test on a dating site, the test made in such a way that it does not allow: to change the answer to the question passed, as well as l adjusting test standards as the database of passed tests accumulates, the user can pause the test for a period of not more than fourteen days and continue it from the moment the question is left unanswered, the database server saves the user’s answer options, and the calculation server using an algorithm that uses the pair calculation method compatibility, calculates the compatibility coefficient of users who have passed the test, and generates a description of psychological characteristics, after which the Web server gives the user: a page with ichological characteristics and the characteristics of an ideal partner, the user, using the filter function by the following parameters: location, gender, age, the presence of a photograph in the questionnaire and the sorting function by compatibility coefficient, selects the appropriate partner, then begins communication with the selected partner using the message sending service, provided on the site, and if the potential partner did not pass the test, the user sends him a service message inviting him to take the test, when than when the profiles of new partners appear that fall under the parameters set by the user from the filter function, the user is automatically informed about this on the website by indication or by email, the user can delete the test and pass it again only a month after removal.

The essence of the method of dating on the Internet through a psychological test is as follows:

an Internet user is registered (logged in) on a specific social network resource (for example, a dating site), where he is offered to undergo a psychological test (figure 3);

the proposed psychological test is not required for the initial registration and is presented as a separate service (service), which makes it possible to use it on sites with an existing user base;

the user (respondent) undergoes a psychological test, choosing one of the answers to the question (figure 4), while the user can pause the test and return to it for fourteen days, starting from the next after the last passed question;

Questions are presented to the user one at a time, without the possibility of returning to the passed (to which an answer has already been given) question, thereby ensuring the reliability of the result;

for the answer to each question, a certain number of points are awarded on one (or several) factor test scales, which are used to calculate the compatibility coefficient and compile a description of the joint characteristics, psychological characteristics and characteristics of the ideal partner;

use the methodology for calculating pair compatibility with the possibility of adjusting test standards as the base of psychological tests passed accumulates, which increases the accuracy of calculations, which means the probability of pair compatibility of partners;

after the psychological test is completed, the respondent is given a page with a description of the personal characteristics and characteristics of his ideal partner (Fig. 5), as well as a test results page with a list of user profiles that have already passed the test, sorted by compatibility coefficient and distributed across three tabs with high, medium and low pair compatibility for ease of selection (Fig.6), choosing a questionnaire (for example, by clicking a computer mouse), the user sees a description of pair compatibility (Fig.7);

On the results page of the psychological test, the user is given the opportunity (functionality) to search for profiles by filtering parameters (location, gender, age, availability of photos in the questionnaire), as well as sorting by compatibility coefficient and the date of the psychological test, which makes it possible to choose a partner in the shortest possible time with the greatest compatibility and the required parameters and start getting to know him using the messaging service;

the user is also given the opportunity (functionality) with one click of an information link in the questionnaire of a potential partner who has not yet passed a psychological test, to send him an invitation to undergo a psychological test (Fig. 8);

upon the appearance of questionnaires with new psychological tests that fall under the parameters filter set by the user, he is informed about this on the website by indication (Fig. 9) or by e-mail;

the possibility of re-passing the psychological test is provided to the user only a month after the removal of the psychological test in order to cut off attempts to fit the test results to a specific partner;

Pair compatibility is calculated by the program on a special server according to a given algorithm based on answers to psychological test questions, accrued points and calculation of factor scales, which are stored in a database (DB) along with other information used to quantitatively and visually display characteristics according to the results of psychological tests ;

data exchange between the server for the calculation of psychological tests and the respondent is carried out through the client browser via the Internet through the Web server of the dating site, where they form pages related to the psychological test.

A brief description of the graphic materials

The invention is illustrated by the example of its implementation, illustrated by the functional diagram (figure 1). The test subsystem 12 is functionally allocated on it, consisting of the test database server 9, calculation server 10 and search server 11. The test database server 9 is used to store test questions, respondents' answers to them, intermediate calculation information for each respondent and interpretations of psychological characteristics and characteristics ideal partner and pair compatibility. Calculation Server 10 is used to calculate the coefficient of compatibility of the respondent with all users who have passed the psychological test, as well as factor scales. Search server 12 searches and sortes questionnaires with tests at the request of a user who has set a filter of parameters or has changed the sorting.

In practice, all three of these servers can be combined into one, which depends on the characteristics of the server used. Web server 7 is used to generate HTML pages of a dating site as a whole and, in particular, pages related to passing and showing the results of a psychological compatibility test, using information from the test subsystem 12. Data transfer between servers 7, 9, 10, and 11 occurs through the LAN 8 local area network using the TCP / IP protocol. In addition, the Web server 7 through the firewall 6 is connected to the public Internet 5 via a second port 6, thereby providing access to the pages of the site to all Internet users. According to the scheme (Fig. 1), respondent 1 on a user device (PC 2, laptop 3, or PDA 4) connected to the Internet 5 launches a browser (for example IE, Opera or FireFox), which serves to display HTML pages, enters the WWW address a dating site, is registered on it and, going to the page of a psychological test, can pass the test or (if the test has already passed) sees the result of its pair compatibility with other users and can search for them, as well as view other related pages of the site. Data transfer between the user device 2, 3 or 4 and the Web server 7 occurs via the Internet 5 via the TCP / IP protocol.

In addition, in the description of the invention use materials (copies of pages in the form of drawings) from the site of the analogue http://www.your-ideal.com (figure 2) and the site www.24open.ru, which was first put into practice described invention (Figs. 3, 4, 5, 6, 7, 8, 9, 10). The use of drawings is due to the clarity of the presentation of the functions of the invention and its analogue.

The implementation of the invention

Examples of specific implementation of the method of dating on the Internet through a psychological test

Example 1

With the development of technology and the advent of the public Internet and the global information space of the WWW (World Wide Web), virtual social networks appear and are gaining momentum, the vivid representative of which are virtual dating services (dating sites). The main difference between virtual dating services and agencies is that the acceptance of applications, the creation of profiles and the search for partners is performed not by a person, an employee of the service, but by a Web server that provides users of the dating site with virtual communication services with other users.

The mechanism of work in the virtual dating service is as follows. An Internet user who wants to meet someone goes to a dating site, creates a questionnaire, which indicates the alias (nickname) and password for entry, as well as the parameters requested by the server - usually this is gender, age, purpose of acquaintance, interests. Most virtual dating services include the ability to upload user photos. In some virtual dating services, the contact information in the questionnaires is allowed - phone, mailing address (e-mail), ICQ. Usually, virtual dating services contain functions for searching profiles by certain parameters specified during registration. Registration data can be changed by the user at any time. After registration, the user can send messages to other users, receive messages from other users and respond to them. After more or less lengthy communication, users of virtual dating services can continue to communicate “in real life” [Wikipedia “Virtual dating services”, http://m.wikipedia.org]. In Russia, the most famous virtual dating service is Mamba.ru, which is a network of dating sites with a similar interface: love.mail.rn, love.rambler.ru, znakomstva.odnoklassniki.ru. Services provided by the service: placement of the questionnaire; search for a suitable partner; Advanced search on personal data (paid).

Tor 100 - a gallery of the best (received the highest overall rating) photos with the ability to view and rate them; “Arrows” - the appointment of a meeting by day of the week and time of day; since August 2007, a modified version was launched, which was called “Meetings”;

“Raise questionnaire” - make your own questionnaire the first in the results (paid), then the questionnaire is quickly replaced by other leaders from the leaders; “Select profile” - select the profile in the search and show instead of the photo a slide show of the first three photos (paid);

voice greeting: record an audio message in the questionnaire using your phone (listening is paid); VIP status - the ability to use additional features of the system: hiding the presence on the site, changing the sort order of photos, etc. (paid); Leader of the region - the authorized users on the left side are shown a photo and a link to a profile from the same region as the user, Leaders of the region are determined by SMS-voting (paid) [Wikipedia "Mamba.ru", http://m.wikipedia.org ]. All these services are a kind of way to promote your profile so that it is noticed by a potential partner, or by searching for a suitable partner, based on the coincidence of the characteristics presented in his profile, with a reference set for yourself, or communication with the selected partner to get to know him and evaluate for compliance with your ideal. Thus, the main goal (technical result) of virtual dating services is achieved - the implementation of selective dating of users based on the coincidence of signs, and the organization of their communication with each other. The advantage of virtual dating services is that the entire dating process takes place automatically in accordance with the logic laid down in the functioning of the dating Web server, while users create, promote their own and evaluate an affiliate profile, communicate with selected users. However, this also contains the lack of virtual dating services, unlike dating services (agencies), where a specialist psychologist is engaged in the selection of a potential partner.

Example 2

The method of dating on the Internet through a psychological test is implemented as follows.

Previously, the pages of the announcement, passing and showing the results of the psychological pairing compatibility test in HTML format, placed on the Web server 7, are prepared on the dating site, the database on the server 9 is set up to record the responses of the respondents 1, and it is filled with questions, interpretations and other official information used when calculating pair compatibility and psychological test results. To carry out the calculations, a program is used that runs on server 10 and contains procedures for processing respondents' responses and recording the results in the database. To display the test results in the form necessary for the user, a program is placed on the search server 11 and containing procedures for sorting, filtering and displaying the information processed by the calculation server 10.

User 1 through his terminal 2, 3 or 4, connected to the Internet 5, loads a page of a dating site and registers (or logs in) on it, where he sees a link informing about a new service offering to pass a psychological test of pair compatibility. User authorization is required and is used by test database server 9 to record the results of the psychological test along with the corresponding user ID.

Once on the page of the announcement of the psychological test, the user receives information about the rules for its passage and use, after which he can start the test (figure 10), loading in turn the pages with the questions of the psychological test. Passing a psychological test consists in choosing one of the answers to the question (Fig. 4), with each question being loaded one per page without reloading the rest of the page in order to focus the respondent's attention on the question (for which they use AJAX technology in the development of HTML pages ) and there is no way to return to the passed (to which an answer has already been given) question, which ensures the reliability of the result. Each time the respondent clicks the “Next Question” button (Fig. 4), the number of the selected answer to a particular question is recorded in the server 9 database. In case of a suspension of the psychological test for one reason or another (the user left the page with the psychological test during the passage at any stage, even if only 1 question was filled), the respondent can continue the psychological test for fourteen days, starting to answer the next question after the last one he passed and saved in the database. If the user missed and was not tested during these fourteen days, his answers are deleted from the database and the user begins to pass the psychological test first.

At the end of the psychological test, an array of answers is created for each respondent, which is stored on the database of psychological tests database 9.

Consider the procedure for calculating pair compatibility.

For the answer to each question, a certain number of points (raw points) are awarded on one (or several) factor scales (factors) of the psychological test. Over time, a relatively large amount of data accumulates about who received how many points on which factor scales. Based on these data, test norms (mathematical expectation and average deviation) are formed - empirically obtained values that are substituted into a formula that translates a raw score into a standardized one (stan). Finding psychological test norms is carried out by a specialist in psychology on the basis of the received response protocols.

The compatibility coefficient consists of three parts. To calculate the first one, an array of answers of the respondent and his hypothetical partner to the questions of the psychological test is required, to calculate the second one, an array of standardized scores obtained on each of the factor scales by the respondent and his hypothetical partner, for the third, an array of answers of the respondent and his hypothetical partner to questions.

Thus, the formula for calculating pair compatibility (KS) is as follows:

KS = (KSZ + KSF + KSW-0.5) 2

It consists of three parts that contribute a certain percentage to the result. The first part (Job Consistency Ratio, KSZ) is based on a comparison of the responses of two respondents to each of the questions. The second (Factor Consistency Coefficient, KSF) is on how harmoniously the profiles of both respondents agree on factor scales, expressed in standardized scores. Third (Coefficient of Consistency of Expectations, KSW) - how harmoniously the expectations of partners in each other converge.

The contribution of questions (KSZ) to the compatibility coefficient (KS) is defined as follows:

where N is the number of questions (or answers);

Ar and Ar are the values (option number) of the responses from the array of responses of the respondent and his hypothetical partner, respectively;

Ka - a key to questions, taken from an array of keys to questions, which takes the value 0, 1 or minus 1 depending on the importance of the question for calculating the KSZ coefficient;

Na is the number of non-zero keys Ka in the array.

The contribution of factors (KSF) to the compatibility coefficient (KS) is determined by the formula:

where M is the number of factor scales (factors) whose names (interpretation) look like activity, friendliness, self-control, etc., as a rule, M is less than N;

Fr and Fp are the values of factors from the array of factor scales of the respondent and his hypothetical partner, respectively, which are determined based on the values of the raw points (see below);

Fv - factor weighting coefficient taken from an array of factorial weighting factors, expressed as integers;

Sv is the sum of the weighting factors of the factor scales in the array.

The raw score (B) is determined on the basis of the keys (Kfq) from the two-dimensional array of factor-question, where for each factor for each question its key is assigned (key answer number), which can take a value from 0 to n, where n is the number options for answering the question, and with the key zero, the raw score is also zero, that is, the question in this case does not affect the factor. The formula for calculating the raw score for the respondent (Br) is as follows:

where T is the correction factor, taking the value 0 at zero Kfq and 1 in other cases.

Accordingly, a crude score for a hypothetical partner (BP) would be:

As a result, arrays of raw points of the respondent and his hypothetical partner on each factor scale are obtained. As noted above, there is an array of psychological test standards (mathematical expectation and average statistical deviation) - empirically obtained values on each factor scale, which looks like an example in tabular form like this:

Name of factor (F) Mathematical Expectation (Mwf) Statistical Deviation (Sdf) Activity 59.3 9.6 Friendliness 53,2 10.9 Self control 51,4 8.5 Emotional stability 25,2 5.9 Innovation 47.8 7.8 Asceticism 12.6 5.3 Hedonism 15.7 4.3 Adventurism 13.5 5,4 Creation 14.7 4.9 "Adult" 16.8 5.9 "Parent" 10.5 5 "Child" 8.6 5,6

Based on this array, the values of factors (stens) for the respondent (Fr) and his hypothetical partner (Fp) are calculated:

where Mwf and Sdf are the mathematical expectation and the average deviation of the corresponding factor, and if the value of the factor is less than 1, then it is rounded to 1, and if more than 10, then to 10.

The obtained factors are substituted into the formula for calculating the coefficient of factor consistency (KSF).

The coefficient of consistency of expectations (KSW) is determined on the basis of the array of responses of the respondent and his hypothetical partner according to the formula:

where d is the shift of the question number about yourself relative to the question number about the partner;

Kw - a key to questions on the expectations of partners in each other, taken from an array of keys on expectations to questions, which takes a value of 0 or 1 depending on the importance of the question for calculating the compatibility coefficient KSW;

Nw - the number of non-zero keys Kw in the array.

As a result of all the substitutions, the compatibility coefficient of the respondent and his hypothetical partner is obtained, as well as the values of factor scales (sten), on the basis of which descriptions of their characteristics are built using interpretations that are description templates that are linked to factor scales and the range of their values (sten). All these operations are embedded in the program algorithm and are performed on the settlement server 10.

The user immediately after answering the last question of the psychological test is given a page of the results of the psychological test with a list of user profiles that have already passed the psychological test, sorted by compatibility coefficient and distributed across three tabs with high, medium and low pair compatibility for ease of selection (Fig.6), which has a link "Me and my ideal partner" to a page with a description of the psychological characteristics and characteristics of his ideal partner (figure 5). These pages are generated by the Web server 7 on the basis of the data prepared and transmitted to it by the search server 11 with the participation of the calculation server 10. On the psychological test results page (Fig.6), the user can choose a suitable partner in accordance with his parameters (location, gender, age, availability of photos in the questionnaire), using the filter search, as well as sorting by compatibility coefficient and the date of the psychological test. Thanks to an intuitive interface and filtering and sorting procedures, finding the perfect partner takes the minimum amount of time. For a more detailed acquaintance with the partner you like, the user can go to the last page by selecting the questionnaire (for example, by clicking the mouse), and analyze the description of pair compatibility (Fig. 7), and also see his personal data, and then start correspondence with him, using the service messages. Thus, acquaintance and communication are tied.

If the user, navigating through the pages of the site, gets on the profile of a user who, for some reason, has not yet passed a psychological test, then it is possible to send him a tempting invitation to undergo a psychological test by clicking on the appropriate link (Fig. 8). It also provides the opportunity, when conducting correspondence with a selected partner, to find out pair compatibility (Fig. 11). In addition, for users who have passed the test, each time they visit the dating site, an indication of new users who have passed the psychological test (Fig. 9) appears, and for those who have not visited the site within three days, an email notification is received. Thus, there is every reason that the number of acquaintances of the user with the necessary psychological pairing compatibility will steadily increase, as well as the percentage of successful acquaintances. And so that there are no attempts to tailor the results of pair compatibility to a particular partner, the procedure for deleting a psychological test stipulates that when a user removes his psychological test, the next test is possible only after a month.

The algorithm for calculating pair compatibility includes the possibility of using the values of factor scales for marketing purposes. For this, factors that are of interest for marketing are selected, and each factor is assigned a rating: “high” = 2; “Average” = 1; “Low” = 0, while it is already known that the results on factor scales are calculated in the walls and take values from 1 to 10. This range, according to the recommendations of psychologists, is divided into three with assignment to each of the above ratings.

Thus, the user will receive a rating (0 or 1, or 2) as a result of testing for each of the factors. In accordance with the score for each of the selected factors, the user is assigned a list of his "keywords" stored in the database. And also make up an aggregate list of all keywords received on each scale. “Keywords” is the information that the user will most likely respond to in advertising texts.

“Keywords” can be used to display the corresponding banner advertising on the site aimed at a specific target audience. For example, users who have been assigned the keywords Energy, Speed, Dynamism, Adrenaline, Risk can display a racing car advertisement, and users with the keywords Moderation, Harmony, Compliance with the internal image, Spiritual values - an advertisement for a new theatrical production.

The method of dating on the Internet proposed by the invention through a psychological test is useful not only for dating sites or social networks such as Odnoklassniki or Vkontakte, but also, for example, for sites that post job vacancies and job advertisements, where with the appropriate adjustment of the method for calculating the compatibility coefficient, it will be possible to determine the coefficient of pair compatibility of the potential boss and subordinate and filter out unsuitable candidates directly on the site.

Claims (1)

A method of dating on the Internet through a psychological test, including determining the compatibility coefficient and psychological characteristics of site users using the pair compatibility method, characterized in that the compatibility coefficient is determined by passing a psychological compatibility test on an Internet dating site, and the test is performed in this way, which does not allow changing the answer option to the passed question, as well as adjusting test standards as they accumulate After the base of the tests passed, the user can suspend the test for a period of not more than fourteen days and continue it from the moment the question is left unanswered, and the calculation server, using an algorithm using the pair compatibility method, calculates the compatibility coefficient of users who passed the test and generates a description of the psychological characteristics, after which the Web server gives the user a page with psychological characteristics and the characteristics of an ideal partner, the user using the functions filter according to the following parameters: location, gender, age, availability of photos in the questionnaire, and sorting by compatibility coefficient, selects the appropriate partner, then starts communication with the selected partner using the message sending service provided on the site, and in case the potential the partner did not pass the test, the user sends him a service message inviting him to take the test, and when profiles of new partners appear that match the parameters set by the user from the function and filter, the user is automatically informed about this on the website by indication or by e-mail, the user can delete the test and pass it again only a month after removal.

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