RU19952U1 - ADVERTISING INFORMATION SYSTEM - Google Patents

Description

The system of providing advertising information.

The utility model relates to the field of information and advertising, namely, to the formation and delivery of advertising in the windows of trading enterprises and can also be applied to service enterprises, while it is possible to include city-wide or state advertising-information messages in the window space.

There is a known system for providing advertising information in the form of visual advertising, in which mechanical displays, stands, for example, an advertising stand containing a frame and an information board in the form of a billboard for advertising information can be used as advertising information media (1). Such visual advertising is one of the most effective means of influencing the consumer.

It is also known that one of the varieties of such advertising is point-of-sale advertising (RMP). With this system of providing advertising information, advertising and informational media in the form of posters, posters, information boards, including electronic ones, can be placed both in the trading floor and in the windows of trading enterprises, in particular, stores (2).

Such a system of providing advertising information provides for the presence of N advertising contacts at the point of sale (respectively, the number of advertising and information media), which increases the effectiveness of advertising and simplifies its placement.

g O O 1 1 1 "o 2 o

G 09 F 19/00 of the product for the manufacturer (advertiser) increases with the increase

advertising contacts (the number of advertising information media-N) with potential buyers. Therefore, it is important, maximizing the number of advertising contacts N with customers, to minimize the cost of each such contact, since any advertising costs are included in the cost of goods and increase its price.

The proposed utility model is based on the task of creating a system for the provision of advertising information, which is implemented in such a way that allows centralizing advertising operations in the windows of trading enterprises for advertisers, which in turn leads to an increase in the number of advertising contacts in the windows and reducing costs for each such contact, both for the trading company, and for the advertiser. In addition, such centralization makes it possible to provide operational control over changes in advertising information in the network of trading and service enterprises, as well as to strengthen control over the use of window space, which, as you know, is included in the urban environment, forms it. In light of this, one can admit a fair judgment: “If the windows do not become a decoration of the city, then they will disfigure it. (3) At the same time, the attractiveness of display advertising for advertisers is increased due to the wholesale offer of advertising on the same, in particular, standard advertising and information media.

It is possible to use this utility model for centralized placement of not only advertising, but also city and state information.

All this allows you to increase the efficiency of the provision of advertising information at points of sale.

-2 located in the windows of enterprises, mainly trade and service, which, unlike the known ones, contains a means for planning, forming and placing blocks of advertising information, having an input for inputting advertising information from advertisers, advertising and information media are the same, while the means for planning, the formation and placement of blocks of advertising information is remote from advertising and information media and is made with the possibility of the simultaneous provision of advertising information campaigns for all N advertising and information media. In the claimed system, in particular, the means for planning, generating and placing blocks of advertising information may include a receiving device for receiving advertising information from advertisers through an input for input thereof, connected to a forming-transmitting device of blocks of advertising information, which has an output for outputting said blocks to N advertising and information media.

The essence of the utility model, its feasibility and the possibility of industrial use are illustrated by the drawing, which provides an example of a structural diagram of the claimed system in one of the possible options for its implementation.

The claimed system for providing advertising information in the described embodiment contains:

Means for planning, forming and placement

advertising information 1 having an input 2 for inputting advertising information from advertisers, which includes a receiving device 3 in the form of a receiving unit made in the form of a computer connected to electronic communication channels of the Internet; shaping and transmitting device 4, in the form of a computer connected to electronic communication channels of the Internet.

Receiving and converting devices 5, 6, 7, 8, 9 located

directly in stores, made in the form of computers connected to electronic communication channels of the Internet.

Advertising and information media 10, 11, 12, 13, 14 representing television monitors located in store windows, connected to receiving and converting devices 5, 6, 7, 8, 9.

All elements of the claimed system are implemented on devices known from the prior art.

As the receiving device 3, a personal computer equipped with a Pentium III processor type software products for working with graphic files can be used. This computer can be connected to the Internet via a modem such as Robotics Curier. As the forming-transmitting device 4, a similar personal computer can be used in the same way connected with the receiving-converting devices 5, 6, 7, 8, 9, located directly in the stores.

As receiving and converting devices 5, 6, 7, 8, 9, personal computers based on the Pentium II or Pentium III processor are used, which are connected to the forming and transmitting device 4 via the Internet via a modem similar to the previously mentioned. At the same time, the software is configured in such a way that it automatically feeds the received graphic file to television monitors of advertising and information media 10, 11, 12, 13, 14.

The claimed system for the provision of advertising information works as follows: information 1 through input 2 to enter advertising information from advertisers.

These messages are transmitted over the Internet and in this example are files with graphic images of advertised products or services. Received advertising information messages are received on the forming and transmitting device 4. The device operator provides the formation of an advertising information block consisting of several advertising information messages. The formed block is transmitted simultaneously to the receiving-converting devices 5, 6, 7, 8, 9 via the Internet channels in the form of files with a graphic image.

The receiving and converting devices 5, 6, 7, 8, 9 receive these files and, being configured at the program level accordingly, provide the conversion of the file into an image and its transfer to advertising and information media 10, 11, 12, 13, 14 in the form of television monitors located directly in the shop windows.

In the case of an advertising campaign, an advertising and information block consisting of one or more advertising messages arrives in the form of an image simultaneously on N, for example, 10 television monitors installed in store windows. Moreover, the coverage area of the claimed system can be quite large, it can extend to the city, its suburbs, other cities. Thus, an advertising company for each type of product of an advertiser is built in many stores at once and is tied, for example, to the moment of the appearance of a new product or product, which enhances the effectiveness of advertising.

Thus, from the above it is seen that the claimed system is industrially applicable and solves the technical problem.

2 (

-5 infrastructure for solving problems related to the distribution of advertising information. At the same time, it is possible to centralize the remote change of advertising information reproduced on advertising and information media in accordance with the current needs of advertisers, as well as providing the possibility of operational control over the use of window space. For example, in the case of an advertising campaign, the simultaneous placement of advertisements in all stores in one city (or in several cities as well) is attractive to advertisers, increasing the effectiveness of advertising information and making it cheaper. Thus, the opportunities provided by the system for simultaneous remote change of advertising information and operational control on advertising and information media that are remote from advertisers may turn out to be essential for expanding the circle of advertisers-users of the system.

On the same advertising media, a centralized placement of state social advertising and information is carried out, for example, during elections or the need to submit a tax return. Accommodation also takes place, centrally and simultaneously in all stores.

AuthorI /. Zavyalov D.V.

BIBLIOGRAPHIC DATA

1. Certificate for utility model of the Russian Federation No. 14306 Cl. G 09 F 7/18 publ. 12/15/99

2. Utkin E.A., Kochetkova A.I. Advertising business "Eksmos M., 1998, S. 46

3. Uchenova V.V., Shapova S.A., Greenberg T.E. Konanykhin K.V. Advertising: Politra Genres

RPM-Holding, M. 2000, p.81

with K

DEFORMULA

Claims (2)

1. The system for the provision of advertising information, including N advertising and information media located in the windows of enterprises, mainly trade and service, characterized in that it contains a means for planning, generating and placing blocks of advertising information, having an input for entering advertising information from advertisers, advertising and information media are the same, while the means for planning, forming and placing blocks of advertising information is distant from advertising and information media and made with the possibility of the simultaneous provision of advertising information to all N advertising and information media. 2. The system according to claim 1, characterized in that the means for planning, generating and placing blocks of advertising information comprises a receiving device for receiving advertising information from advertisers through an input for input thereof, connected to a forming-transmitting device of blocks of advertising information, which has an output to display these blocks on N advertising and information media.