RU123193U1 - CONSULTING SERVICES DEMONSTRATION SYSTEM - Google Patents

Abstract

1. A system for displaying offers of consulting services, consisting of at least one remote server, terminals of consultants capable of transmitting and receiving information, and at least one user terminal capable of transmitting and receiving information, while the user's terminals and the consultant have the possibility of direct communication or communication through a remote server or through additional servers, while information about at least one consultant is transmitted to the user terminal, and the selection of the proposed consultants is carried out by a remote server and is based on the information available on the remote server about user 2. The system for displaying offers of consulting services according to claim 1, characterized in that the selection of information about consultants transmitted to the user is additionally based on information entered by the user from his terminal. The system for displaying offers of consulting services according to claim 1 or 2, characterized in that the selection of information about consultants transmitted to the user is additionally based on a search query made by the user from his terminal.

Description

The proposed solution relates to advertising and the provision of advanced information on the Internet, namely, to the tool and the possibility of providing the Internet user with advice on the product / service of interest in real time (online) and the ability to select one or more specific consultants from among many.

Currently, when users view Internet pages of sites, the content of these pages is supplemented with various information about goods and services, and most of the offers of such goods and services are formed on the basis of information that the user himself, explicitly or implicitly, transmits to the Internet.

One of the most common types of such offers is the so-called contextual advertising, that is, the placement of text-graphic advertising materials next to the search results on sites or on thematic sites of search engine partners. The demonstration of certain messages depends on the user's search query, either on the subject of the page being viewed by him or on the history of user actions on the Internet.

The most famous Internet advertising systems are Yandex Direct (http://welcome.advertising.vandex.ru/direct/entrv.xml). Google - Edsens (www.google.com/adsense) and some others. These systems provide the opportunity for advertisers who connect to the service to place their ads in such a way that they are seen by those users who are currently viewing a page on the Internet, the theme of which coincides with the theme of the advertiser's ads.

There are also patented technical solutions in this area.

The known solution "GENERATION OF CONTEXTUAL ADVERTISING CONTAINING IMAGES", patent application RU 2008133419, G06Q 30/00, MICROSOFT CORPORATION (US), which is an advertising generating system that generates an advertisement containing images, and the system contains: at least one criterion the selection of signs of advertising, which defines at least one recommended sign for advertising containing images, based on the input data of the advertiser, which determine at least one of: information about the target audience advertising categories, information about costs and information about the advertiser’s field of activity; an image library from which images are selected for inclusion in an advertisement containing images; at least one advertising template that is based on at least one criteria for selecting features; and a computer device that automatically generates an advertisement containing images that contains one or more proposed colors, which are automatically offered based on one or more colors present on a web page that will place an advertisement containing images.

We also know the solution “ONLINE PURCHASE, ADVERTISING AND TRADE IN KEYWORDS”, application for invention RU 2008152121, G06Q 30/00, MICROSOFT CORPORATION (US), which is a computer-implemented way of providing assistance to an enterprise when buying keywords for trading or online , the method comprises the steps of identifying offers of products or services of an enterprise that should be aimed at online trading or advertising; receive business information relevant to the identified proposals; perform statistical analysis of business information to determine keywords from business information; and provide suggested keyword options based on keywords determined from statistical analysis.

Also known is the solution "SYSTEM OF CONTEXT DEMONSTRATION OF INFORMATION MATERIALS ON THE INTERNET", RU 89738, G06Q 30/00, Sedykh A.V., which is a system for contextual demonstration of information materials on the Internet containing a remote server connected to at least one remote a database designed to store advertising information and information about advertising campaigns and related information, user terminals displaying text and / or video information and having a means of forming and transmitting requests for the provision of advertising information from advertising campaigns, information about which is enclosed in the database, by pointing to a keyword or an interactive link with the given words, or phrases or phrases in the text information viewed by the user on the terminal when connecting the latter to the remote server, a means of selecting advertising information stored in a specified database, a means of transmitting said information, a means of receiving and storing said information and means of reproducing maintaining said information, characterized in that it means of receiving and storing said information is a device for receiving and storing advertising materials selected from a remote database based on a query by keywords or an interactive link with given words, or a phrase or phrase in text information, which is associated with the means of reproducing the specified information on the user terminal and which is multi-channel with the distribution of advertising material according to the target recognition in between the channels and with means for switching between the supply channels of information, and the user terminal is equipped with a unit activation devices receive and store advertising materials and control means for switching between the supply of information channels.

Another method of offering the user information of interest to him is the service of providing advice on the site.

An example is the Krible service (http://www.krible.ru/), which provides a consultant with a communication window that opens on the site with an offer of goods / services, and the user who visited the site. The service works as follows: when a user navigates to a site, a message box appears on the user's screen with the ability to enter into a dialogue with a consultant (the consultant is an employee of the site owner who has additional information on the product / service expanded compared to that posted on the site). The visitor communicates in a standard browser, and the invitation to start a consultation is visible only if the consultant turned on the computer and the installed messenger started. On the other hand, when the consultant’s computer is turned on, the service learns about it and starts sending invitations to the site visitors to enter into a dialogue. The service server determines that the consultant is in the "Online" mode, and only then shows an invitation to a dialogue / consultation on the site. Also, the server can store various settings of the seller / consultant (design, invitation texts, filters, photos, etc.).

Each of the above systems (contextual advertising and Internet advertising in general and, on the other hand, online consulting systems) has its own advantages and is universally applied. However, at the moment of time there is no system / service on the Internet that combines the advantages of both systems and would offer the user the possibility of online consultation based on the data of the user himself, and would not be limited to offering advice on a specific site. The proposed utility model solves this problem.

The technical result of the proposed solution is to create a system that allows the Internet to demonstrate to the user consulting services on the basis of user information available on the remote server. Such a system contains at least one remote server; at least one terminal of a consultant having the ability to transmit and receive information, and at least one terminal of a user having the ability to transmit and receive information. The user and consultant terminals have the possibility of direct communication with each other, as well as communication through a remote server or through additional servers. At the same time, information about at least one consultant is transmitted to the user terminal, and at the same time, the information about the consultant transmitted to the user is selected by the remote server and is based on the user information available on the remote server.

The utility model is illustrated by the diagram in figure 1. Figure 1 shows:

- A remote System server containing at least one Database of Consultants and at least one Database of indexed site pages with keywords; and at least one User History Database.

- User (USER) browsing sites through the User’s terminal, setting a search query with criteria (for example A, B, C, Z) and previously setting a search query with criteria (for example A1, C1, D1, Z1);

as well as the following groups:

- Consultant Terminals, K1 - K6, who defined their keywords (criteria A, B, C, D, and so on);

- pages of sites S1 - S6, with their own keywords (criteria A, B, C, X and so on).

Information about the Internet user from his terminal goes to a remote server of the system (CSS) (directly, it is also possible to communicate through intermediate remote servers - CSS1 and so on, not shown in the diagram) through the system code located on the sites S1-S6-Sn, or at least one of the pages of one of these sites. The incoming information may include both data on the current user request (criteria A, B, C, Z), and data on previous user requests (criteria A1, C1, D1, Z1). Information about previous requests from the User’s terminal (A2, E2, X2, Z2) can be used either stored in a database located on the user terminal or transmitted from the user terminal to the user terminal.

The system code in this case is the code for calling a specific program on a remote server of the system, mainly a program executed in JavaScript. This program (system code) is downloaded from the remote server to the user terminal and provides communication between the remote server and the user terminal, that is, it transfers data (information) from the user terminal to the remote server and provides a list of consultants pre-formed on the remote server on the user terminal. In practice, this is implemented as loading and subsequent execution by the browser installed on the User’s terminal of all JAVA scripts available in the page it loads, including the JAVA script executing the program from a remote system server (system code).

There are four options for a demonstration system for consulting services.

The first version of the demonstration system is its implementation when viewing the search results page from the user’s terminal — that is, the pages of any search service used by the User to display the results of searches made from the user's terminal according to certain criteria (for example, A, B, F, M) . In this case, the System on this page of search results, in parallel with the list of site pages that correspond to the search query (which may include pages of sites from the set of Sl-S6-Sn, as well as other pages not participating in the system), also displays a list to the user Consultants whose keywords are most relevant to the current search query entered from the user's terminal. So, with the mentioned search query with criteria A, B, F, M, the user will be offered consultants K1 with his predefined keywords A, B, C, D and K4 with A, B, C, X. If the consultant matches the search query , but his absence (consultant offline) information about him is not transmitted to the user.

The second option is the case when the page of the site currently being viewed by the user was determined as a result of a search query (that is, taking into account the criteria A, B, C, Z of the current search request from the user’s terminal, to which the pages of S1 sites correspond most of all, S2 and S4) and on his terminal the user made a transition from the search page to one of the specific pages of the sites: S1 or S2 or S4.

In this case, the System offers the user, on the visited page of the selected site, consultants with keywords that are most relevant to the page. So, when viewing the site page S1 displayed by the search engine with the criteria A, B, C, X, the user will first be offered the consultant K4 with exactly the same keywords / criteria, and secondly, the consultant K1 with the keywords A, B, C , D. When viewing the page of the S4 site with the criteria A, B, C, E, the user can be offered at the same time three consultants with similar and equivalent keywords to each other: K1 (A, B, C, D), K2 (B, C, D, E) or K4 (A, B, C, X). If the consultant matches the search query, but is absent (the consultant is offline), information about him is not transmitted to the user.

The third option is the case when there is no search query in the information transmitted by the CSS system code from the User’s terminal, but at the same time, the keywords in the database of site page keywords are defined for the site page being viewed (i.e. this is the so-called thematic page). Thus, the user will be shown the proposals of consultants corresponding to the keywords of this page of the site. So, for example, when visiting the S6 site page with the criteria (i.e., keywords) K, L, Y, Z from the user’s terminal, the user will be shown the suggestions of K5 consultants with C, X, Y, Z criteria and K6 consultant with C, F criteria , Y, Z. If the consultant matches the search query, but is absent (the consultant is offline), information about it is not transmitted to the user.

The fourth option is the case when the page viewed from the user's terminal is not the so-called. thematic page (discussed in the previous, third option), or the page that the user switched to as a result of selecting one of the pages based on the results of his search query (that is, in the case considered in the second option). In other words, the information transmitted by the user’s terminal on the system code does not contain information, firstly, a search query, and secondly, no keywords are defined for the transmitted address of the website page loaded by the user in the database of website page keywords. An example of the implementation of this option may be, for example, viewing a page of a postal service or a social network from a user’s terminal.

In this case, the CSS step by step analyzes the history of user actions in the network, i.e. analyzes the addresses of the pages previously downloaded by the user from the user terminal. The first step of such an analysis is to obtain information about the first page of a site previously downloaded to the User’s terminal and determine keywords for it as specified in the first and third options above (depending on whether this information contains a search query or not). If the keywords for the first previously loaded page are not defined, the address of the second previously loaded page, etc., is analyzed until the keywords are found. As a result of these iterations, selection criteria for consultants are defined.

Also for the definition of keywords in this case m. the transmitted user identifier was used to extract information about his actions in the network from the database located on the CSS.

After determining, in the manner described above, the criteria, for example A1, C1, D1, Z1, the system shows the user the proposals of consultants that are most relevant to such a set of criteria. So, with this set of criteria for previous queries Al, C1, D1, Z1, the user will be offered mainly consultant K1 with criteria A, B, C, D, and also, possibly, K2 (B, C, D, E), K5 ( C, X, Y, Z) and K6 (C, F, Y, Z). If the consultant matches the search query, but is absent (the consultant is offline), information about him is not transmitted to the user.

The system for demonstrating the proposals of consulting services (hereinafter referred to as the system) consists of one or more remote servers providing the operation of sites whose owners posted the SYSTEM code on the pages of their sites; one or more terminals of consultants offering their consultations through the SYSTEM, one or more servers supporting the online consulting system and a remote SYSTEM (CSS) server that processes / generates information and contains a database with information about keywords on pages of sites with the system code placed, consultants database (which includes information on their keywords, information on consultant status (offline or online) and information necessary for organizing communication with the cons lanthan through the on-line Consulting system, user history database (for storing the history of actions of visitors to sites with the installed SYSTEM code).

You can implement the invention using the service (hereinafter referred to as the "Service") based on the use of existing programs in the contextual advertising system, for example Yandex Direct.

The system carries out its work by performing the sequence of the following actions, which are conditionally divided into two interconnected blocks. The first block of actions includes preparatory initial actions performed by the owner of the Internet resource on which certain pages are posted, by the consultant and the Service. The second block is the repeating sequence of actions of the consultant. Service and user.

The sequence of actions of the first block is as follows. The consultant sends an application to connect to the service to the Service. The service, on the basis of the application, forms the account of this consultant and assigns a unique identifier to this consultant account - consultant ID (the process is similar to creating an advertiser account in the contextual advertising system). Next, the consultant determines the keywords of the consultations offered by him and transfers them to the Service (similar to setting and transmitting keywords by the advertiser to display his advertisement in the contextual advertising service). Also, the consultant transfers the name of his consulting service to the Service, and the information necessary to establish communication between him and the user (page visitor) - the name of the messenger that he will use to communicate with the visitor and his ID in the specified messenger. All data transmitted by the consultant is tied to the ID of the Consultant and stored on the service. The owner of the Internet resource, who wants to show his visitors (users) the proposals of thematic online consultations, sends to the Service an application for connecting the Service. The service generates an Internet resource account and assigns it a unique identifier - the resource ID, then generates and transfers the system code to the owner of the Internet resource, which is set by the resource owner on the pages of his resource. Then the Service indexes and stores in its database the content of the Internet resource pages with the installed System Code.

The sequence of actions of the second block (a repeating sequence of actions of the consultant, Service and user) is as follows. The Consultant designates his mode in the Service as online (present) or offline (absent). The user loads the page of the Internet resource, which was previously installed by the owner of the resource System Code. The System code transmits information about the Internet user to the Service, while the content of the information may include: the address of the page loaded by the user, the IP address of the user, the identifier of the visitor (for example, the cookie identifier or session identifier), and, in the case of the formation of the landing page based on the search request user, search query, and other data. While the site visitor (user) continues to browse the page. The service selects a list of relevant transmitted information consultants. The selection of the most relevant consultants is completely similar to the selection of relevant ads in the contextual advertising service, as Both ads and consultants are characterized by keywords.

If the information about the Internet user transmitted by the System Code to the Service has a search query (text containing keywords), the initial data is generated on the basis of such a search query.

If the information transmitted by the System Code to the Service does not contain a search query (a text containing keywords), the service determines the presence of keywords for this page in its database, and, if any, the initial data are generated based on the keywords defined by the Service . The database of indexed pages is formed similarly to the database of Internet pages generated by search engines.

If the information transmitted by the System Code to the Service does not contain a search query (text containing keywords) and the Service database does not contain keywords for this page, the initial data is generated based on the analysis of the transmitted information about previous user requests.

If information identifying the user is transmitted, the generated initial data is supplemented by the data available to the processing program about the user - about the user's behavior on the network (about his last contacts and the contents of these contacts, information about the pages last viewed by this user, information about search queries made by him and etc.). The data obtained can be supplemented by the geographical feature of the user, determined on the basis of the user's IP address. The total data is compared with the keywords of the consultants and, based on the results of the comparison, the consultants with the most relevant keywords are selected.

Next, the Service forms a list of consultants. Each element of the list corresponds to one consultant and contains a link containing the identifier of the consultant and leading to the beginning of the consultation with him. The Service also removes from the list of relevant consultants those whose status at this point in time is indicated as offline. Further, the Service transfers the generated list of consultants to the system code on the user-loaded page for displaying it to the user. The code displays a list of consultants offered to the user. The user, if there is interest in the proposed consultations, clicks on the chat start link with the consultant of his choice. System Code opens a chat window with this consultant.

Claims (3)

1. A system for demonstrating consulting services offers, consisting of at least one remote server, consultant terminals with the ability to transmit and receive information, and at least one user terminal with the ability to transmit and receive information, while the user terminals and consultants have the opportunity of direct communication or communication through a remote server or through additional servers, while information about at least one consultation is transmitted to the user terminal ones and thus the choice of the proposed consultants carried out the remote server and is based on an existing remote server user information. 2. The system for demonstrating the proposals of consulting services according to claim 1, characterized in that the choice of information about consultants transmitted to the user is additionally based on information entered by the user from his terminal. 3. The system for demonstrating the proposals of consulting services according to claim 1 or 2, characterized in that the choice of information about consultants transmitted to the user is additionally based on a search query made by the user from his terminal.