PH12017050038A1 - Raed International - Smartphone Application - Google Patents

Abstract

Raed is a social app that serves as an online catalog of merchandise that allows the user to see products from various brands. Users can add products from different brands to their wish list page that will serve as their respective user profile pages. They can also view their friends' wish lists and get electronic gift card/discount coupons that they can use to purchase in retail stores.

Description

6) An increase in customer engagement - Engagement is exactly what we can create with Raed . . . + . 1

International. It ensures that our business is right in the palm of our customer's hand. Consumers can interact with our business while in the car, in the dentist waiting room and in line at the bank, etc. 7) The world has gone mobile. - There is no denying that the world has gone mobile an there is no turning back. Consumers are using their smartphones to find local businesses. The online branding efforts are being viewed via mobile channels. Thus, just having a website is not enough anymore. Users are turning away from the desktop browsers and relying on mobile applications.

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Strengths e Convenience. Consumers have the access 24/7 to the app and all the catalogs of retail brands they would like to browse. The have access to view the products both online and offline with no inconvenience. e Accessibility. The traffic is one of many concerns that every Filipino is experiencing in the Philippines. Since you can now access your favorite retail store or brand with the palm of your hand, your precious time is saved from all the car traffic in the metro. * Guidance and Specifics. Since you have the idea(wishlist) of what gift your recipient wants. Your time thinking and planning what to buy for your specific loved one is reduced. Less stress to prepare and also the gift recipient would appreciate what you gave them because it is something they personally like. e Minimalistic and easy to use. The art direction of Raed offers a very user-friendly user - interface in which people would easily understand and will personally like as an App that they need.

Opportunities e Brand awareness. Continue expanding our brand through different social platforms, digital marketing, social events, etc. With the increasing number of Filipinos using a smartphone, we do not want to miss the opportunity to showcase our brand. * Updated electronic discount coupons and gift cards. Raed will provide effective marketing strategies that will target every single Filipino with a smartphone in various ages by creating promos and discounts exclusive only for the users of the App.

Expanding our range of people that would be of great benefit to them by using our App would give a huge potential customer increase for Raed. * Item category. Consumers are not limited with only viewing clothing apparel or fashion trends. Raed offers a wide array and diverse product catalogs that will surely attract more customers in using our platform wherein they would have the access to browse accessories, gadgets, and many more. e Improve sales. Take advantage of the trend that people are already buying in online stores instead of going to physical retail stores. Not only it would improve brand awareness but also it can improve our sales as well.

~ With mobile Apps developed for mobile operating systems from Apple, Android, and others. You can create brand awareness and loyalty amongst a huge number of existing and potential customers. * Mobile App offer on-the-go marketing

With mobile applications, your existing customers can access your business anywhere at any time in a user friendly environment. Regular use of an App will reinforce your brand or business. This means that when users purchase something, chances are they will come to us. ¢ It can be a social platform

People are obsessed with social media. So you will want to be part of their obsessions.

Integrating social features such as Product likes, App reviews, Gift card messaging, and In-app comments can help your brand improve its social standing. Obviously in today’s current generation, people spend a lot of time in social media. This way, users are able to review, share or discuss products being offered by your brand. e Apps can boost interest

When you develop a smartphone application, it provides you an easy way to display your products or services to your existing and prospective customers. Each time that people want to : purchase something, they can simply use it as one-stop point to get all the information they need. By offering a real time update with the App content, you can notify your customers for them to get the first glimpse of the newest trends, products and services being offered in the market. This kind of system surely attracts customers to check out your platform on a regular basis. * Increase customer engagement

Engagement is exactly what you can create with our application. It ensures that your business is right in the palm of your customer's hand. Customers can interact with your business while in the car, in the dentist waiting room, or in the house while you are doing nothing at all. e The World has gone mobile

There is no denying that the world has gone mobile and there is no turning back. Consumers are using their smartphones to find local businesses. Your online branding efforts are being viewed via mobile channels. Thus, just having a website is not enough anymore. Users are turning away from the desktop browsers and relying on mobile applications. Unlike traditional websites which overwhelm your 6 inch mobile screen, mobile apps thrive as an intuitive purchasing and browsing alternative.

THE ART OF GIFT GIVING

Raed International is a smartphone Application that will connect and guide people through gift giving.

We know the stress and hassle when thinking, and looking for the perfect gift to give to someone in special occasions like Birthdays, Christmas season, Holidays and other more occasions. We chose a

Social App platform that connects people with the local malls and local stores, and soon have the international stores with Raed International as well.

Raed International serves as an online catalog of merchandise that allows the user to see products from various brands. User can add products from different brands to their wishlist page and they can also view their friends’ wish list in which they could purchase online or get gift cards/discount coupons that they can use to purchase in retail stores.

The App will showcase the latest and trendiest merchandise at the marketplace, sponsored brands, friends’ wishlists, and upcoming birthdays through the news feed and will let the users choose from a list of brands that can be added to their own wishlist.

User profile is very important for this App because it doesn't just show what the users want to receive as their gifts but it also gives the gift giver the correct information about the recipient from shoe size, pants size, shirt size, etc. Users are also allowed to put notes to make sure that gift givers get exactly what the recipient likes because that is what gift giving is all about.

The App will use facebook as an alternative way for them to register an account. Facebook friends who already have the App will be automatically added in the users account and friends who are not using the app can be invited through Facebook.

Users of the App can add items from various brands in their wish list that will be shown through in their profile when friends check their wish list.

Adding items in your wish list will allow your friends to be able

: to "Raed" your items and buy them for you with the gift code that is given by the App.

Items in your wishlist will be private for you and your friends only but has the option to go public as well.

Gift codes are for brands that users will purchase for their Gift Receivers.

THE ART OF GIFT GIVING

Raed International (App-based) _ App Design Document v' Idea —- “Gift Giving” 1.1 App Overview o Raed is a social app that serves as an online catalog of merchandise that allows the user to see products from various brands. Users can add products from different brands to their wish list page that will serve as their respective user profile pages. They can also view their friends’ wish lists and get electronic gift card/discount coupons that they can use to purchase in retail stores. 1.2 App Mechanics 1.2.1 App Description o The App will showcase the latest and trendiest merchandise in the marketplace. The home page will advertise all local and international brands that are listed in our brand selection page. Users will also be able to see their friends’ wish lists, and upcoming birthdays through the notifications panel. The categorical selection page serves as an innovation to revolutionize the way people browse products in our E- commerce platform. 1.2.2 User Profile o User profile is very important for Raed because the App does not just show what the users want to receive as their gifts but it also gives the gift giver the correct specific information about the recipient from shoe sizes, pants size, shirt size, etc. Users are also allowed to put notes to make sure that gift givers get exactly what the recipient likes because that is what gift giving is all about.

1.2.3 Brand stories o The respective brand stories Ul will contain the latest and popular trends that will serve as marketing content and strategy for our partnered brands that they could use to attract new and existing customers for them to ponder with all the updates and future product releases about the specific brand. 1.2.4 Wish list o Users of the App can add items from various brands in their wish list that will be shown through in their profile when friends check their wish list. o Adding items in your wish list will allow your friends to be able to “raid” the items and buy them for you with the gift code that is given by the App. o The contents of your wish list will be initially private for you and your Raed friends only but users may also choose and have the option to make it public to the general audience. 1.2.5 Shop System

The App has two ways of viewing products 1. Brand Selection Page (Home page) o This page serves as the brand listing page wherein when a specific brand logo is clicked, users will be able to see the respective brand profile pages with their catalogs and what's in store for people to choose from. o Products for all categories can be filtered by prices, gender selection, and different sub categories for people to have a great user experience in our

App. 2. Categorical Selection Page o This page contains different product categories and when clicked, users will be able to browse products according to the category selected wherein it offers the most convenient, easy-to-use, and interactive user interface for people to ponder with. o Contains the product swipe left/right feature Ul 1.2.6 Friends system : o Users can add friends manually by entering their friends’ secret code which can be found in their profile page. o The App will use the respective Facebook data that raed will acquire since people will log-in using Facebook, therefore user’s friends will automatically appear in the

App and may add them in Raed or invite to people to make their wish lists. o Users of the Raed App will also have the ability to share their wish lists or different products in their respective facebook accounts via Raed App options.

1.2.7 Electronic Gift coupons/Discount codes o Discount codes will be generated by the App and will be sponsored by brand trends and brand marketing strategies. o Discount codes will serve as a discount for users which will be presented to the physical retail stores to avail the said offer. Generated codes will have an expiry so users should use the codes within the said timeframe in the App. 1.3 Socialization o The App will use Facebook login for users to register an account. o Facebook friends who are already users of the app will automatically be added in the user's account and friends who are not using the App can be invited directly via :

Facebook. ’ 1.4 Art Direction o The App will portray a simple yet elegant design. User interface and feel should be able to convey each and every brand that is listed in the Brand Selection page. o The Ul will be very minimal, user friendly, classy, and very convenient to everyone. 1.5 E-commerce platform o As part of Raed’s business and development, users will be able to buy products through the App that Raed will buy/get from specific retail stores/warehouses or independent houses and then will be wrapped in our customized gift boxes that represents Raed’s advocacies in revolutionizing the idea of gift giving. o After being wrapped in Raed’s gift boxes, it will then be delivered to the respective buyer or recipient’s addresses that were given to raed specifically. reed

THE ART OF GIFT GIVING

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THE ART OF GIFT GIVING

Raed International is a smartphone Application that will connect and guide people through gift giving.

We know the stress and hassle when thinking, and looking for the perfect gift to give to someone in special occasions like Birthdays, Christmas season, Holidays and other more occasions. We chose a

Social App platform that connects people with the local malls and local stores, and soon have the international stores with Raed International as well.

Raed International serves as an online catalog of merchandise that allows the user to see products from various brands. User can add products from different brands to their wishlist page and they can also view their friends’ wish list in which they could purchase online or get gift cards/discount coupons that they can use to purchase in retail stores.

The App will showcase the latest and trendiest merchandise at the marketplace, sponsored brands, friends’ wishlists, and upcoming birthdays through the news feed and will let the users choose from a list of brands that can be added to their own wishlist.

User profile is very important for this App because it doesn't just show what the users want to receive as their gifts but it also gives the gift giver the correct information about the recipient from shoe size, pants size, shirt size, etc. Users are also allowed to put notes to make sure that gift givers get exactly what the recipient likes because that is what gift giving is all about.

The App will use facebook as an alternative way for them to register an account. Facebook friends who already have the App will be automatically added in the users account and friends who are not using the app can be invited through Facebook.

Users of the App can add items from various brands in their wish list that will be shown through in their profile when friends check their wish list. Adding items in your wish list will allow your friends to be able to "Raed" your items and buy them for you with the gift code that is given by the App. Items in your wishlist will be private for you and your friends only but has the option to go public as well. Gift codes are for brands that users will purchase for their Gift Receivers.

Shop system: 1) Brand selection page - it contains different brands that will be from the database and when pressed, users will be able to see products from that brand. Products for all categories can be filtered by prices. 2) Categorical Selection page - It contains different product categories and when pressed, user will be able to see products of all the brands partnered with Raed International according to the category selected. (A binary oriented User interface but only in the sense of products and this way people can ponder with whenever they are bored or just feel like browsing products online in a fun way) *The Art direction of Raed international will portray a simple yet elegant design. User interface and feel should be able to convey the brand and its philosophies in a way that it is very minimal and user friendly. *Raed International will be the first ever Social App in the Philippines that offers an innovative experience of online social "Mall-ing" and will potentially direct the customers to the existing stores everywhere.

Key points: 1) The Philippines records the highest figure of total screen time spent in social networking. 2) Gift shopping is not limited to the holiday season, but it goes on all throughout the year (Due tothe numerous reasons and occasions suitable for gift giving.) 3) We asked random shoppers about having an idea of an easy to use mobile app and they responded saying that it is an important factor in their decision to shop with a specific retailer. Free shipping/

Shipping promotions are important factors as well. Consumers add that helpful, knowledgeable customer service, convenient locations, low prices and sale discounts also aid in their decision to shop at a particular retailer. 4) Comparing it to other E-Commerce platforms, Raed is not solely an E-Commerce platform but a “Online Social Mall-ing” innovation in a way that as much as possible we do not have product stocks in warehouses but only catalogs and product information in the User interface that will allow us to do the shopping for people and deliver it in the most fashionable and convenient way. 5) Mobile apps offer on-the-go marketing - With mobile applications, your existing customers can access your business anywhere and at any time in a user friendly environment. Regular use of your app will reinforce your brand or business. This means that when they need to purchase something, chances are they will come to you.