KR970064228A - Other professional screen embedding method of data broadcasting system and screen display method of receiving side in data broadcasting system - Google Patents

Other professional screen embedding method of data broadcasting system and screen display method of receiving side in data broadcasting system Download PDF

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Publication number
KR970064228A
KR970064228A KR1019960068837A KR19960068837A KR970064228A KR 970064228 A KR970064228 A KR 970064228A KR 1019960068837 A KR1019960068837 A KR 1019960068837A KR 19960068837 A KR19960068837 A KR 19960068837A KR 970064228 A KR970064228 A KR 970064228A
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KR
South Korea
Prior art keywords
screen
data
pro
another
data broadcasting
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KR1019960068837A
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Korean (ko)
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KR100433967B1 (en
Inventor
다쯔오 히라마쯔
도시히로 와구리
요시까즈 도미다
마사히로 세또
류지 요시하라
히로미찌 스즈끼
Original Assignee
다까노 야스아끼
상요덴기 가부시끼가이샤
노사까 레이조
가부시끼가이샤 메디아 · 마케팅 · 네트워크
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Publication of KR970064228A publication Critical patent/KR970064228A/en
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Publication of KR100433967B1 publication Critical patent/KR100433967B1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

본 발명은 데이타 방송 프로가 표시되고 있는 도중에 다른 데이타 방송 프로의 화면 데이타를 끼워 넣을 수 있는 데이타 방송 시스템의 다른 프로 화면 끼워 넣기 방법을 제공하는 것을 목적으로 한다.An object of the present invention is to provide a method for embedding another professional screen of a data broadcasting system which can embed screen data of another data broadcasting pro while the data broadcasting pro is being displayed.

송출측에서 데이타 방송 프로를 구성하는 화면 데이터 중, 그 화면의 다음에 다른 데이타 방송 프로의 화면을 끼워 넣고자 하는 화면 데이타에, 다른 프로 화면 끼워 넣기 지령을 보내어 해당 화면 데이타를 송출하고, 수신측에서 다른 프로 화면 끼워 넣기 지령을 포함하는 데이타를 표시한 후에 상기 다른 프로 화면 끼워 넣기 지령에 의거하여 상기 다른 프로 화면 끼워 넣기 지령에 의해 특정되는 다른 데이타 방송 프로의 화면을 표시시킨다.Of the screen data constituting the data broadcast program on the sending side, another screen input command is sent to the screen data to insert the screen of another data broadcast program after the screen, and the screen data is sent out. After displaying data including another pro screen embed command, the screen of another data broadcast program specified by the other pro screen embed command is displayed based on the other pro screen embed command.

Description

데이터 방송 시스템의 다른 프로 화면 끼워넣기 데이타 방송 시스템에 있어의 수신측의 화면 표시 방법Screen insertion method of the receiving side in data broadcasting system

본 내용은 요부공개 건이므로 전문내용을 수록하지 않았음As this is a public information case, the full text was not included.

제15도는 주 프로의 어느 표시 화면의 뒤에 광고 화면을 끼워넣은 경우에 있어서, 해당 표시 화면에 대응하는 1화면분 데이타 영역을 도시한 모식도.FIG. 15 is a schematic diagram showing a one-screen data area corresponding to the display screen when the advertisement screen is inserted behind a display screen of the main program. FIG.

Claims (4)

데이터 방송 프로가 표시되고 있는 도중에 다른 데이타 방송 프로의 화면 데이타를 끼워 넣는 데이타 방송 시스템의 다른 프로 화면 끼워 넣기 방법에 있어서, 송출측에 있어서, 데이타 방송 프로를 구성하는 화면 데이타 중, 그 화면의 다음에 다른 데이타 방송 프로의 화면을 끼워 넣고자 하는 화면 데이타에, 다른 프로 화면 끼워넣기 지령을 보내어 해당 화면 데이타를 송출하고, 수신측에 있어서, 다른 프로 화면 끼워 넣기 지령을 포함하는 화면 데이타를 표시한 후에 상기 다른 프로 화면 끼워 넣기 지령에 의거하여, 상기 다른 프로 화면 끼워 넣기 지령에 의해 특정되는 다른 데이타 방송 프로의 화면을 표시시키는 것을 특징으로 하는 데이타 방송 시스템의 다른 프로 화면 끼워 넣기 방법.In another method of embedding a professional screen of a data broadcasting system in which screen data of another data broadcasting pro is embedded while the data broadcasting pro is being displayed, on the transmitting side, the next screen of the screen data constituting the data broadcasting pro is displayed. The screen data to which the screen of another data broadcast program is to be inserted is sent to the screen data to send the corresponding screen data, and the screen data including the screen for embedding the other professional screen is displayed on the receiving side. And later displaying, based on the other professional screen embedding instruction, a screen of another data broadcast pro specified by the other professional screen embedding instruction. 제1항에 있어서, 상기 다른 데이타 방송 프로가 복수의 광고 화면으로 구성되어 있는 것을 특징으로 하는 데이타 방송 시스템의 다른 프로 화면 끼워 넣기 방법.The method according to claim 1, wherein said other data broadcast program comprises a plurality of advertisement screens. 데이타 방송 프로를 구성하는 화면 데이타 중, 그 화면의 다음에 다른 데이타 방송 프로의 화면을 끼워 넣고자 하는 화면 데이타에, 다른 프로 화면 끼워 넣기 지령이 보내지고, 해당 화면 데이타가 송출측으로부터 송출되는 데이타 방송 시스템에 있어서의 수신측의 화면 표시 방법에 있어서, 다른 프로 화면 끼워 넣기 지령을 포함하는 화면 데이타를 표시한 후에, 상기 다른 프로 화면 끼워 넣기 지령에 의거하여 상기 다른 프로 화면 끼워 넣기 지령에 의해 특정되는 다른 데이타 방송 프로의 화면을 표시시키는 것을 특징으로 하는 데이타 방송 시스템에 있어서의 수신측의 화면 표시 방법.Of the screen data constituting the data broadcast program, another program screen embedding command is sent to the screen data to insert the screen of another data broadcast program after the screen, and the screen data is sent from the sending side. In the screen display method of the reception side in a broadcasting system, after displaying screen data including another pro screen embedding instruction, the screen is specified by the other pro screen embedding instruction based on the other pro screen embedding instruction. A screen display method of a receiving side in a data broadcasting system, characterized by displaying a screen of another data broadcasting program. 제3항에 있어서, 상기 다른 데이타 방송 프로가 복수의 광고 화면으로 구성되어 있는 것을 특징으로 하는 데이타 방송 시스템에 있어서의 수신측의 화면 표시 방법.4. The screen display method of a receiving side in a data broadcasting system according to claim 3, wherein said other data broadcasting program is composed of a plurality of advertisement screens. ※ 참고사항 : 최초출원 내용에 의하여 공개하는 것임.※ Note: The disclosure is based on the initial application.
KR1019960068837A 1996-02-07 1996-12-20 Method for interrupting other program screen data broadcasting system and method for displaying screen of receiving side in data broadcasting system KR100433967B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP96-021314 1996-02-07
JP02131496A JP3186564B2 (en) 1996-02-07 1996-02-07 Method for interrupting commercial screen in data broadcasting system and method for displaying screen on receiving side in data broadcasting system

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KR970064228A true KR970064228A (en) 1997-09-12
KR100433967B1 KR100433967B1 (en) 2004-08-30

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JP2006319998A (en) * 2006-06-07 2006-11-24 Hitachi Ltd Transmission apparatus and transmission method
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JPH0821928B2 (en) * 1987-02-25 1996-03-04 ソニー株式会社 Centralized control device
JP3707059B2 (en) * 1994-07-01 2005-10-19 ソニー株式会社 Data display apparatus and method

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KR100433967B1 (en) 2004-08-30
JP3186564B2 (en) 2001-07-11

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