KR20240024527A - Method, apparatus, and system for providing personalized advertisement - Google Patents

Abstract

The present invention relates to methods, devices, and systems for providing personalized advertising. The method includes detecting, by a user terminal, an originating or receiving call; Requesting a customized advertisement from the user terminal to a designated server; Receiving a customized advertisement selected by the designated server based on a pre-stored advertisement code for each user; displaying the received customized advertisement on one side of a sending waiting screen or a receiving waiting screen; And if playback of the customized advertisement is stopped before the minimum viewing time of the customized advertisement has elapsed, it may include notifying that the minimum viewing time of the customized advertisement was not satisfied after the call is terminated. In addition, various embodiments are possible.

Description

Method, device, and system for providing personalized advertising {METHOD, APPARATUS, AND SYSTEM FOR PROVIDING PERSONALIZED ADVERTISEMENT}

The present invention relates to a method, device, and system for providing customized advertising.

Generally, advertisements are made through portal sites (e.g. daum ^TM , naver ^TM , google ^TM ) or television. For example, advertisements are displayed on the main screen of portal sites or during breaks between television programs. As another example, methods are being used to include an advertisement in a newspaper article or to play the video after the advertisement is played for a certain period of time when a video is requested.

The current advertising methods described above expose advertisements randomly to unspecified targets. As such, current advertising methods are unable to efficiently provide advertisements to target audiences (e.g., those who may be interested in advertisements).

Additionally, a method of exposing advertisements based on the category of content was devised. For example, advertisements related to the movie are inserted into movie articles, or advertisements related to the sport are inserted into sports articles. This method also has the problem of not being able to accurately provide advertisements according to the preferences of the viewers. For example, it is impossible to know whether the person reading the article is a child, middle-aged person, or woman. Therefore, there is a problem with advertising methods that cannot maximize advertising effectiveness.

The current advertising methods described above provide advertisements in fields that are not of interest to the user, so users may become bored waiting for the advertisement to end without paying attention to the advertised product.

The purpose of the present invention is to solve the above-mentioned problems. A method of providing user-tailored advertising that enables efficient and accurate targeted advertising based on basic data related to users and big data that can analyze user tendencies, To provide devices and systems.

In order to achieve the above-described object, a method of providing customized advertising according to an embodiment of the present invention includes the steps of: detecting, by a user terminal, an originating or receiving call; Requesting a customized advertisement from the user terminal to a designated server; Receiving a customized advertisement selected by the designated server based on a pre-stored advertisement code for each user; displaying the received customized advertisement on one side of a sending waiting screen or a receiving waiting screen; And if playback of the customized advertisement is stopped before the minimum viewing time of the customized advertisement has elapsed, it may include notifying that the minimum viewing time of the customized advertisement was not satisfied after the call is terminated.

An apparatus for providing customized advertising according to an embodiment of the present invention includes a communication circuit; display; and a processor connected to the communication circuit and the display, wherein the processor requests a customized advertisement from a designated server when detecting a call originating or receiving a call through the communication circuit, and pre-stores user-specific advertisements from the designated server. Receive a customized advertisement selected based on a code, display the received customized advertisement on a sending waiting screen or one side of a receiving waiting screen, and stop playing of the customized advertisement before the minimum viewing time of the customized advertisement elapses. In this case, the display can be controlled to notify that the minimum viewing time of the customized advertisement was not satisfied after the call ends.

A system that provides customized advertisements according to an embodiment of the present invention requests a customized advertisement from a designated server when detecting an outgoing or incoming call, receives a customized advertisement from the server, and displays the outgoing call screen or reception waiting screen. a user terminal that displays on one side and, if playback of the customized advertisement is stopped before the minimum viewing time of the customized advertisement elapses, notifies that the minimum viewing time of the customized advertisement was not satisfied after the call ends; And it may include a server that receives a customized advertisement request from the user terminal, selects a customized advertisement based on a pre-stored advertisement code for each user, and transmits the selected customized advertisement to the user terminal.

Various embodiments of the present invention can relieve (prevent) the user's discomfort caused by exposure to advertisements by providing advertisements in fields in which the user is interested (i.e., providing user-tailored advertisements). Additionally, advertisers can provide advertisements to interested users, thereby maximizing advertising effectiveness relative to advertising costs. Additionally, advertising service providers (e.g., telecommunications carriers) can expect increased sales through advertising services. Additionally, users can accept customized advertisements and receive compensation accordingly (e.g. points, virtual currency, rate discounts, etc.).

In addition, various embodiments of the present invention eliminate time constraints due to viewing advertisements by exposing customized advertisements during the waiting time for sending and receiving calls, and continuing to provide advertisements only according to the user's wishes after the end of the phone call, and eliminating unnecessary advertisements. By preventing this from happening, the user's discomfort/displeasure can be resolved.

In addition, various effects that can be directly or indirectly identified through this document may be provided.

Figure 1 is a diagram illustrating the configuration of a system that provides customized advertisements according to an embodiment of the present invention.
Figure 2 is a block diagram showing the configuration of a device that provides customized advertising according to an embodiment of the present invention.
Figure 3 is an exemplary diagram showing an example of providing an advertisement using a call waiting screen according to an embodiment of the present invention.
Figure 4 is an exemplary diagram showing an example of providing an advertisement using a call transmission waiting screen according to an embodiment of the present invention.
Figure 5 is an exemplary diagram showing an example of providing an advertisement using a screen during a call according to an embodiment of the present invention.
Figure 6 is an example diagram illustrating an example of providing an advertisement using a screen after ending a call according to an embodiment of the present invention.
Figure 7 is an exemplary diagram illustrating an example of providing a full version of an advertisement (or a full-time advertisement) according to an embodiment of the present invention.
Figure 8 is a flowchart explaining a method of providing customized advertisements according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the attached drawings. The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various different forms. The present embodiments only serve to ensure that the disclosure of the present invention is complete and that common knowledge in the technical field to which the present invention pertains is not limited. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. That is, the present invention should be understood to include various modifications, equivalents, and/or alternatives to the disclosed embodiments. Hereinafter, like reference numerals refer to like components. Hereinafter, like reference numerals refer to like components.

Although first, second, etc. are used to describe various elements, elements and/or sections, it is understood that these elements, elements and/or sections are not limited by these terms. These terms are merely used to distinguish one element, element, or section from other elements, elements, or sections. Therefore, it goes without saying that the first element, first element, or first section mentioned below may also be a second element, second element, or second section within the technical spirit of the present invention.

The terminology used herein is for describing embodiments and is not intended to limit the invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprises” and/or “made of” refers to a referenced component, step, operation and/or element of one or more other components, steps, operations and/or elements. Does not exclude presence or addition.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings that can be commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless clearly specifically defined.

Prior to a detailed description, various embodiments of the present invention relate to a method, device, and system for providing customized advertisements to users. Hereinafter, various embodiments of the present invention will be described through an example of providing customized advertisements using a smart phone. This is because most people are using smartphones due to the advancement of wireless communication technology and the availability of wireless data services. Because of this, advertising companies are investing a lot of money in advertising through smartphones, moving away from traditional advertising methods. However, most users feel uncomfortable/offended by advertisements that they are not interested in. Accordingly, the present invention provides a method of providing customized advertisements to users through smartphones. In detail, it is customized for each user, taking into account the user's basic information (e.g. age, gender, region, salary, hobbies, etc.) and user tendencies (e.g. big data such as search terms, shopping list, or frequently visited sites). Provides advertising. In particular, the present invention provides customized advertisements through a waiting screen, a waiting screen for sending, a screen in call, or a screen ending a call. Alternatively, the present invention can provide detailed advertisements (e.g., full version advertisements) in full screen when the user desires. However, various embodiments of the present invention are not limited to providing advertisements using smart phones, but user-tailored advertisements using portable devices (e.g., tablet PCs, laptops, etc.) or non-portable devices (e.g., desktops). may also be provided.

Figure 1 is a diagram illustrating the configuration of a system that provides customized advertisements according to an embodiment of the present invention.

Referring to FIG. 1, a system that provides user-tailored advertisements according to an embodiment of the present invention includes an advertisement server 100, a telecommunication company subscriber personal information DB 101, a wireless communication service provider 102, a wireless network 103, and user terminals 104, 105, and 106.

The advertising server 100 may store and provide advertisements. The advertising server 100 may be managed by the wireless carrier 102, or may be managed by a third party. The wireless communication service provider 102 may provide user-tailored advertisements classified by advertisement codes among advertisements stored in the advertisement server 100 to user terminals 104, 105, and 106 through the wireless network 103. That is, the advertising server 100 can classify and store advertisements using advertisement codes. Here, the user may be a subscriber who has subscribed to a communication service with the wireless communication provider 102 (or a subscriber who has subscribed to an advertising service).

The advertising server 100 analyzes users' basic information and tendencies (or tastes and interests), creates and manages advertising codes for each user, and can provide customized advertisements tailored to the advertising codes. The basic information may be stored in the telecommunication company subscriber personal information DB 101. The tendency information may be stored in each user terminal (104, 105, 106) or obtained by analyzing big data stored in the server of the wireless communication service provider (102).

The advertising code is a basic advertising code generated by basic data related to the user's basic information (e.g. gender, age, region, marriage, hobby, salary) and a big data code generated by big data related to the user's tendency. It can be included. The advertising code may be stored in the telecommunication company subscriber personal information DB 101.

The basic data is information that does not change significantly as the basic information of each user, and the big data is information that shows the user's tendency, collecting information such as search words, favorites, and articles that the user uses on the portal site. can be created. Such big data (e.g. search terms) may change frequently depending on personal interests, weather, season, etc.

According to one embodiment, basic advertising codes can be classified as shown in <Table 1>, and big data codes may be classified as shown in <Table 2>.

gender other 10 marriage single 10 female 11 married 11 age teenager 10 hobby sports 10 20's 11 extreme 11 30s 12 mountain climbing 12 40s 13 music 13 50s 14 movie 14 60s 15 reading 15 70s 16 painting 16 80s 17 drive 17 90s 18 theater 18 region seoul 10 Salary Less than 10 million won 10 game 11 Less than 20 million won 11 Gangwon 12 Less than 30 million won 12 Incheon 13 Less than 40 million won 13 Chungcheong 14 Less than 50 million won 14 naked 15 Less than 60 million won 15 Gyeongsang 16 Less than 70 million won 16 Jeju 17 Less than 80 million won 17 gwangju 18 Less than 90 million won 18 busan 19 Less than 100 million won 19 Daejeon 20 Less than 200 million won 20 Ulsan 21 More than 200 million won 21

item division code search keyword food 10 travel 11 movie 12 shopping 13 celebrity 14 broadcast 15 clothes 16 sports 17 health 18 beauty 19

The basic codes and big data codes in <Table 1> and <Table 2> are only examples and do not limit the present invention. For example, basic code and big data code can contain more items, and code can be set for each item to avoid duplication of code.

When generating an advertising code using the basic codes and big data codes of <Table 1> and <Table 2> above, it may be as shown in <Table 3> and <Table 4> below.

gender age region marriage hobby Salary big data code advertising code 10 12 10 11 17 13 11 10121011171311

gender age region marriage hobby Salary big data code advertising code 11 11 19 10 13 12 19 11111910131219

<Table 3> above is an advertisement code for a user who is a married man in his 30s, living in Seoul, whose hobby is driving, whose annual salary is between 30 and 40 million won, and who is interested in travel. Meanwhile, <Table 4> above is an advertising code for a user who is a single woman in her 20s, living in Busan, her hobby is music, her annual salary is between 20 and 30 million won, and she is interested in beauty.

A wireless communication service provider can provide customized advertisements suitable for each of the user terminals 104, 105, and 106 using the advertisement code for each subscriber generated by the above-described method. For example, in the case of a man in his 30s in Table 3, based on the advertising code “1012 1011 1713 11”, the wireless communication service provider 102 receives automobile advertisements, automobile insurance advertisements, overseas travel advertisements, etc. from the advertisement server 100. Customized advertisements for new apartments for sale in the Seoul area, restaurants in the Seoul area, places worth visiting in the Seoul metropolitan area, etc. can be provided and transmitted to the user's terminal through the wireless network (103). On the other hand, in the case of women in their 20s in <Table 4>, based on the advertising code "1111 1910 1312 19", the wireless communication service provider 102 provides cosmetics advertisements, beauty-related advertisements, clothing advertisements, shopping advertisements, concert information, and sound sources. Customized advertisements such as release information, restaurants in Busan, places worth visiting in Busan, etc. can be provided from the advertising server 100 and transmitted to the user's terminal through the wireless network 103.

The user-tailored advertisement may be provided using a call waiting screen, a call in progress screen, or a call end screen for sending or receiving a call. At this time, the wireless communication provider 102 may provide a full version advertisement. Alternatively, the wireless communication service provider 102 may provide an abbreviated advertisement (short advertisement) in which only the highlight portion is edited, and provide a full version advertisement upon the user's request after the call ends.

The wireless communication operator 102 may provide compensation (e.g., points, cryptocurrency (e.g., COIN, NFT (non fungible token))) to users who receive customized advertisements. The user may use the points or cryptocurrency received as compensation. It can be used for rate discounts, online shopping, etc.

Figure 2 is a block diagram showing the configuration of a device for providing customized advertising according to an embodiment of the present invention, and Figure 3 is a block diagram showing advertising using a call waiting screen according to an embodiment of the present invention. It is an exemplary diagram showing an example, and Figure 4 is an exemplary diagram showing an example of providing an advertisement using a call transmission waiting screen according to an embodiment of the present invention, and Figure 5 is an exemplary diagram showing an example of providing an advertisement according to an embodiment of the present invention. This is an example diagram showing an example of providing an advertisement using a screen during a call, and Figure 6 is an example diagram showing an example of providing an advertisement using a screen after making a call according to an embodiment of the present invention. Figure 7 is an exemplary diagram illustrating an example of providing a full version of an advertisement (or a full-time advertisement) according to an embodiment of the present invention.

Before a detailed description, the device 200 may correspond to the user terminals 104, 105, and 106 of FIG. 1.

Referring to FIGS. 2 to 7 , the device 200 according to an embodiment of the present invention may include a processor 210, a communication circuit 220, a memory 230, and a display 240.

The processor 210 may receive commands or instructions from the memory 230 and control each component according to the received commands or instructions to perform various functions. For example, the processor 210 is a type of central processing unit and can control the operation of providing customized advertisements based on advertisement codes. A detailed description of the operations performed by the processor 210 will be described later with reference to FIG. 8. The processor 210 may include any type of device that can process data, such as a processor. Here, 'processor' may mean, for example, a data processing device built into hardware that has a physically structured circuit to perform a function expressed by code or instructions included in a program. Examples of data processing devices built into hardware include microprocessors, central processing units (CPUs), application processors, multiprocessors, and application-specific integrated circuits (ASICs). ), and processing devices such as FPGA (field programmable gate array), but the scope of the present invention is not limited thereto.

The communication circuit 220 allows the device 200 to communicate with the server and/or advertisement server 100 of the wireless communication service provider 102 in conjunction with a wired or wireless communication network (e.g., the wireless network 103 in FIG. 1). You can do it. For example, the communication circuit 220 may receive a user-tailored advertisement (eg, a shortened advertisement or a full advertisement) through the wireless network 103. Here, the communication circuit 220 is required to transmit and receive signals such as control signals or data signals with other network devices (e.g., servers of wireless communication service providers 102) and wired or wireless connections (e.g., wireless network 103). It may be a device that includes hardware and software.

The memory 230 may record a program for performing a method of providing customized advertisements. Additionally, data processed by the processor 210 can be stored temporarily or permanently. Here, the memory 230 may include magnetic storage media or flash storage media, but the scope of the present invention is not limited thereto.

Display 240 may provide input functions and/or output functions. For example, the display 240 may include a touch panel and/or a display panel. The display 240 can display various screens including user-tailored advertisements. For example, the display 240 may display a customized advertisement on one side (e.g., the middle portion) of a reception standby screen indicating an incoming call, as shown in the drawings 301 to 303 of FIG. 3 . At this time, the customized advertisement may be displayed on the reception waiting screen so as not to obscure menus such as permission or refusal to receive a call and caller information. Here, the drawing at 300 in FIG. 3 is an example of a general reception waiting screen that does not provide customized advertisements, the drawing at 301 is an example where a car advertisement is displayed, and the drawing at 302 is an example where an implant advertisement is displayed. , and the drawing with identification code 303 is an example of a cosmetics advertisement.

The customized advertisements shown at identification codes 301, 302, and 303 in FIG. 3 are classified and provided according to advertisement codes previously generated for each user. For example, the car advertisement in the drawing with identification code 301 may be exposed to men with high salaries or users who are interested in big data in automobiles, and the advertisement for implants in the drawing with identification code 302 may be exposed to the elderly or those interested in implants due to big data. It can be exposed to users who are determined to be present, and the cosmetics advertisement in the drawing with identification code 303 can be exposed to women.

As another example, the display 240 may display a customized advertisement on one side (e.g., the middle portion) of the call standby screen indicating that a call is being made, as shown in the drawings 401 to 403 of FIG. 4. . For example, in FIG. 4, reference numeral 401 is an example of an automobile advertisement, reference numeral 402 is an example of an implant advertisement, and reference numeral 403 is an example of a cosmetics advertisement. Meanwhile, the drawing of identification code 400 is an example of a general call waiting screen that does not provide customized advertisements.

Meanwhile, when a call is made with the other party in the reception standby screen or the transmission standby screen, the display 240 displays a customized advertisement on the screen during the call, as shown in identification marks 501 to 503 in FIG. 5. You can. For example, reference numeral 501 in FIG. 5 is an example of an automobile advertisement being displayed, reference numeral 502 is an example of an implant advertisement being displayed, and reference numeral 503 is an example of a cosmetics advertisement being displayed. Meanwhile, the figure with identification code 500 is an example of a general call screen that does not provide customized advertisements.

Meanwhile, when the call is terminated, the display 240 may display a customized advertisement on the call termination screen, as shown by identification codes 601 to 603 in FIG. 6. For example, reference numeral 601 is an example of an automobile advertisement being displayed, reference numeral 602 is an example of an implant advertisement being displayed, and reference numeral 603 is an example of a cosmetics advertisement being displayed. Meanwhile, the drawing at identification number 600 is an example of a general call end screen that does not provide customized advertising. In this way, according to the present invention, customized advertisements are displayed to the user even after the call ends.

Figures 601 to 603 include an advertisement view button (menu) 605. When the advertisement view button 605 is selected (eg, touched), the display 240 can display a customized advertisement in full screen, as shown by identification symbol 700. When playback of a customized advertisement ends, the display 240 may display an advertisement playback end screen, as shown in the figure with identification symbol 701. The advertisement playback end screen sequentially (or simultaneously) can be displayed. When a certain amount of time has elapsed after the advertisement playback ends, the display 240 may display a menu screen (eg, home screen), as shown by identification symbol 704. In addition, if the advertisement view button 605 is not selected (e.g., touched) on the call end screen of FIG. 6, the display 240 displays a menu screen (e.g., home screen) as shown in identification 704. can do.

The present invention described above is a reception standby screen. The advertising exposure effect can be maximized by providing customized advertisements using at least one of the call waiting screen, the in-call screen, and the call end screen. Additionally, the present invention can eliminate the inconvenience of having to watch advertisements for a certain period of time in order to perform other functions (video playback).

Additionally, the present invention can induce user participation by providing compensation to users according to the time they watch customized advertisements. At this time, the wireless communication service provider may provide compensation to the user using the advertising fee received from the advertiser. In addition, advertisers can maximize advertising effectiveness by providing customized advertising to target audiences without providing advertising to unspecified audiences, and wireless communication service providers can accept more advertisements due to expectations of advertising effectiveness. In addition, the present invention can relieve users' discomfort caused by exposure to advertisements by providing customized advertisements that match the user's preferences.

Figure 8 is a flowchart explaining a method of providing customized advertisements according to an embodiment of the present invention.

Prior to a detailed description, the following description will be made assuming that the advertising code for each user has already been generated by the above-described method.

Referring to FIG. 8, in the method of providing user-tailored advertisements according to an embodiment of the present invention, when a user terminal detects an outgoing or incoming call, a request to transmit a customized advertisement is sent to a server (e.g., a server of a wireless communication service provider). Transmit (S801).

The server that receives the request to transmit the customized advertisement checks whether the user has accepted to receive the customized advertisement (S802). If the user consents to receive the customized advertisement, the server searches for the subscriber's advertisement code (S803). For example, the server uses the subscriber's unique information (e.g., phone number) to search for an advertising code in the telecommunication company's subscriber personal information DB (101).

Afterwards, the server can select a customized advertisement suitable for the advertisement code (S804). For example, the server may transmit an advertising code to an advertising server, receive a customized advertisement suitable for the advertising code from the advertising server, and transmit the received customized advertisement to the user terminal through a wireless network.

The user terminal that has received the customized advertisement may expose (display) the customized advertisement on the reception waiting screen or the sending waiting screen (S805). Additionally, when the call is accepted, the user terminal can display a customized advertisement on the screen during the call.

The user terminal can check whether call termination occurs (S806). The call termination may occur on the reception standby screen, the outgoing call standby screen, and the call in progress screen.

If the call termination does not occur, the user terminal may continue to display customized advertisements. On the other hand, when call termination occurs, the user terminal may display a customized advertisement on the call termination screen (S807). At this time, the user terminal may stop playing the customized advertisement.

The user terminal can check whether viewing the main advertisement is required (S808). For example, the user terminal can check whether the advertisement view button 605 displayed on the call end screen is selected.

When viewing the main advertisement is requested, the user terminal displays the main advertisement in full screen (S809) and checks whether viewing of the main advertisement ends (S810). The end of the main advertisement may be requested by the user during playback, or may be requested when the total playback time has elapsed.

If viewing of the main advertisement does not end, the user terminal maintains playback of the main advertisement, and if viewing of the main advertisement ends, the user terminal continues to watch the advertisement for a certain period of time (the viewing time of the current advertisement and the designated period (e.g. : Total viewing time for a month) can be displayed (S811), and the main screen (e.g. home screen) can be displayed (S812) when a certain period of time has elapsed.

Meanwhile, when viewing the main advertisement is not required, the user terminal displays the advertisement viewing time on the call end screen for a certain period of time (S811), and displays the main screen (e.g., home screen) after a certain period of time has elapsed. (S812). That is, if the main advertisement is not viewed, only the reception waiting time (or outgoing waiting time) and the time of the customized advertisement viewed during the call are displayed.

Meanwhile, as a result of confirmation in step S802, if the user does not consent to receiving the customized advertisement, the server notifies the user terminal that the user is a non-subscriber, and the user terminal that receives the notification does not display the advertisement (S813) and displays a general call screen. is provided (S814), and when the call is ended (S815), the main screen (e.g. home screen) is displayed (S812).

Meanwhile, the user terminal according to an embodiment of the present invention can provide a video advertisement with or without audio depending on the call status. For example, in the case of the transmission waiting state or the reception waiting state, the user terminal provides (e.g., plays) a video advertisement with voice, and in the call state (e.g., video call or speaker phone call state), the user terminal provides voice. You can provide video ads without it.

Additionally, the user terminal according to an embodiment of the present invention can provide advertisements in video or audio depending on the state of the user terminal. For example, a user terminal according to an embodiment of the present invention may provide a video advertisement when the display is activated, and may provide a voice advertisement when the display is deactivated.

Additionally, the user terminal according to an embodiment of the present invention may continue to provide the previously stopped advertisement if there is a customized advertisement that was previously stopped without being played to the end. For example, the user terminal detects a situation in which a customized advertisement cannot be provided before the minimum viewing time (e.g., 10 seconds) of the customized advertisement specified to provide a reward elapses (e.g., the user moves the smartphone to the ear, Alternatively, if the call is permitted, the user may be encouraged to view the customized advertisement by notifying (e.g., displaying a message) that the minimum viewing time for the customized advertisement was not met after the call ends.

In addition, the user terminal according to an embodiment of the present invention increases the weight of the code related to the customized advertisement when the user executes the advertisement viewing menu after ending the call, and when the user does not execute the advertisement viewing menu, the user terminal You can update your ad code by reducing the weight in your code.

Additionally, the present invention can be set so that the same advertisement is not provided within a certain period of time (e.g., one week). Conversely, the present invention can manage to increase the likelihood that a specific advertisement (e.g., a premium advertisement with a high advertising fee) will be provided as a customized advertisement within a certain period of time (e.g., a week).

According to one embodiment, methods according to various embodiments disclosed in this document may be included and provided in a computer program product. Computer program products are commodities and can be traded between sellers and buyers. The computer program product may be distributed in the form of a machine-readable storage medium (e.g. USB) or directly or online via an application store (e.g. Play Store ^TM ) or between two user devices (e.g. smart phones). may be distributed (e.g. downloaded or uploaded). In the case of online distribution, at least a portion of the computer program product may be at least temporarily stored or temporarily created in a machine-readable storage medium, such as the memory of a manufacturer's server, an application store server, or a relay server.

As described above, the present invention is described with reference to the illustrated embodiments, but these are merely illustrative examples, and those of ordinary skill in the art to which the present invention pertains can make various modifications without departing from the gist and scope of the present invention. It will be apparent that variations, modifications, and equivalent other embodiments are possible. Therefore, the true scope of technical protection of the present invention should be determined by the technical spirit of the attached claims.

100: Advertising server 101: Personal information DB
102: Wireless communication operator 103: Wireless network
104/105/106/200: User terminal
210: processor 220: communication circuit
230: memory 240: display

Claims (20)

In a method of providing customized advertising,
A user terminal detecting an outgoing or incoming call;
Requesting a customized advertisement from the user terminal to a designated server;
Receiving a customized advertisement selected by the designated server based on a pre-stored advertisement code for each user;
displaying the received customized advertisement on one side of a sending waiting screen or a receiving waiting screen; and
If the playback of the customized advertisement is stopped before the minimum viewing time of the customized advertisement has elapsed, the method comprising the step of notifying that the minimum viewing time of the customized advertisement was not satisfied after ending the call.
In claim 1,
The step of providing the customized advertisement to the user terminal is
The server confirming whether the user terminal is a user who has subscribed to a customized advertising service; and
A method comprising providing the customized advertisement to the user terminal when the user subscribes to the customized advertising service.
In claim 1,
The method further comprising the step of the server generating and storing an advertising code for each user based on basic data related to the user's personal information and big data related to the user's tendencies.
In claim 1,
The method further comprising displaying the customized advertisement on one side of the screen during a call.
In claim 4,
When the call is terminated, displaying the customized advertisement on one side of the call termination screen; and
The method further comprising displaying at least one of a viewing time of the customized advertisement during a specified time and a total viewing time during a specified period when the personalized advertisement ends.
In claim 5,
The method further comprising displaying the customized advertisement in full screen when selection of the advertisement view menu is detected on the call end screen.
In claim 4,
The step of displaying the customized advertisement is
A method comprising the step of playing a video advertisement with sound on the call waiting screen or the reception waiting screen, and playing a video advertisement without sound on the call busy screen.
In a device that provides customized advertising,
communication circuit;
display; and
Includes a processor connected to the communication circuit and the display,
The processor is
When an outgoing or incoming call is detected through the communication circuit, a customized advertisement is requested from a designated server,
Receive customized advertisements selected based on pre-stored user-specific advertising codes from the designated server, and
A device characterized in that the display is controlled to display the received customized advertisement on one side of a sending waiting screen or a reception waiting screen.
In claim 8,
The device is characterized in that the user-specific advertising code is generated by the server based on basic data related to the user's personal information and big data related to the user's tendencies.
In claim 8,
The processor is
A device that controls the display to display the customized advertisement on one side of the screen during a call.
In claim 10,
The processor is
When the call is terminated, control the display to display the customized advertisement on one side of the call termination screen, and
A device characterized in that controlling the display to display at least one of the viewing time of the customized advertisement during a specified time and the total viewing time during the specified period when the personalized advertisement ends.
In claim 11,
The processor is
A device that controls the display to display the customized advertisement in full screen when selection of the advertisement view menu is detected on the call end screen.
In claim 10,
The processor is
A device characterized in that it plays a video advertisement with sound on the call waiting screen or the reception waiting screen, and plays a video advertisement without sound on the call busy screen.
In a system that provides customized advertising,
When detecting an outgoing or incoming call, a user terminal requests a customized advertisement from a designated server, receives the customized advertisement from the server, and displays it on one side of the outgoing call waiting screen or the receiving waiting screen; and
A system comprising a server that receives a customized advertisement request from the user terminal, selects a customized advertisement based on a pre-stored advertisement code for each user, and transmits the selected customized advertisement to the user terminal.
In claim 14,
The server is
A system characterized in that it checks whether the user terminal is a user who has signed up for the personalized advertising service, and selects the personalized advertisement if the user has signed up for the personalized advertising service.
In claim 14,
The server is
A system characterized by generating and storing an advertising code for each user based on basic data related to the user's personal information and big data related to the user's tendencies.
In claim 14,
The user terminal is
A system characterized in that the customized advertisement is displayed on one side of the screen during a call.
In claim 17,
The user terminal is
When the call is terminated, the customized advertisement is displayed on one side of the call termination screen, and
A system characterized in that, when the personalized advertisement ends, it displays at least one of the viewing time of the customized advertisement during a specified time and the total viewing time during the specified period.
In claim 18,
The server is
A system characterized in that it provides compensation to the user terminal based on the total viewing time.
In claim 18,
The user terminal is
A system characterized in that when selection of the advertisement view menu is detected on the call end screen, the customized advertisement is displayed in full screen.