KR20240014673A - E-commerce platform system for pet using strengthened crew activity - Google Patents

Abstract

According to the e-commerce platform system for companion animals according to an embodiment of the present invention, it is possible to organize a crew, a small group meeting, within the platform, so that the function as a community for sharing information about companion animals can be implemented, while crew activities A companion program that encourages active crew activities and promotes product sales within the platform by holding various events such as purchasing events such as discounted products for members (crew members) within the crew that can encourage We provide an e-commerce platform system for animals.

Description

E-commerce platform system for pets with enhanced crew activities {E-COMMERCE PLATFORM SYSTEM FOR PET USING STRENGTHENED CREW ACTIVITY}

The present invention relates to an e-commerce platform system for companion animals.

Recently, as interest in companion animals has rapidly increased, the number of households raising companion animals is rapidly increasing day by day, and as the proportion of companion animals increases, various communities that share companion animal-related information are emerging.

Various communities that share such pet-related information are, of course, formed depending on personal intimacy, but most of them come from owners who have extensive experience with pets and share pet care information or information that they do not know. For the purpose of obtaining customized product information for companion animals, mutual networks are formed based on social networking services (SNS) or are operated as offline clubs.

However, according to the prior art, while borrowing the positive functions of the above-described companion animal-related information sharing community, immediate problems that cannot be solved by the information community alone (for example, the problem of selecting an appropriate product when purchasing an actual product) An e-commerce platform system for pets that is implemented to simultaneously solve problems such as selection, purchase of discounted products, etc. does not yet exist.

Korean Patent Publication No. 10-2021-0098275 (published on August 10, 2021)

In implementing an e-commerce platform system for companion animals, the present invention enables the organization of crews, which are small group gatherings, within the platform, thereby enabling the function as a companion animal-related information sharing community to be implemented, while encouraging crew activities. For companion animals, it encourages active crew activities and promotes product sales within the platform by holding various events such as purchasing events such as discounted products for members (crew members) of the crew who can do so. We want to provide an e-commerce platform system.

According to one aspect of the present invention, it is possible to organize a crew, a small group meeting, within the platform, so that the function as a community for sharing information related to pets can be implemented, and a crew member within the crew can encourage crew activities. An e-commerce platform system for companion animals is provided that includes a platform operation server that encourages active crew activities and promotes product sales within the platform by executing various events such as purchase events for discounted products. .

According to the e-commerce platform system for companion animals according to an embodiment of the present invention, it is possible to organize a crew, a small group meeting, within the platform, so that the function as a community for sharing information about companion animals can be implemented, while crew activities By carrying out various events such as purchasing events such as discounted products for members (crew members) within the crew that can encourage active crew activities, there is an effect of promoting product sales within the platform. there is.

1 is an overall system implementation diagram of an e-commerce platform system for companion animals according to an embodiment of the present invention.
Figure 2 is a block diagram of a platform operation server on the e-commerce platform system for companion animals shown in Figure 1.
Figure 3 is an overall service flow chart for explaining a method for crew management and crew activity enhancement according to an embodiment of the present invention.
Figures 4 to 7 are reference views each showing crew activity pages according to an embodiment of the present invention.

Since the present invention can be modified in various ways and can have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all transformations, equivalents, and substitutes included in the spirit and technical scope of the present invention.

In describing the present invention, if it is determined that a detailed description of related known technologies may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. In addition, numbers (eg, first, second, etc.) used in the description of this specification are merely identifiers to distinguish one component from another component.

In addition, throughout the specification, when a component is referred to as "connected" or "connected" to another component, the component may be directly connected or directly connected to the other component, but in particular Unless there is a contrary description, it should be understood that it may be connected or connected through another component in the middle. In addition, throughout the specification, when a part "includes" a certain element, this means that it may further include other elements rather than excluding other elements, unless specifically stated to the contrary. In addition, terms such as “unit” and “module” used in the specification mean a unit that processes at least one function or operation, which means that it can be implemented with one or more hardware or software or a combination of hardware and software. .

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. Here, FIG. 1 is an overall system implementation diagram of the e-commerce platform system for companion animals according to an embodiment of the present invention, and FIG. 2 is a block related to the platform operation server on the e-commerce platform system for companion animals shown in FIG. 1. It is a configuration diagram, and Figure 3 is an overall service flow chart for explaining the crew management and crew activity reinforcement method according to an embodiment of the present invention, and Figures 4 to 7 show the crew activity page according to an embodiment of the present invention. These are reference drawings respectively shown.

Overall system configuration of the present invention

Referring to Figure 1, the e-commerce platform system for companion animals according to an embodiment of the present invention operates a platform connected to a plurality of product supplier terminals 10 and a plurality of member terminals 50 through a communication network. It may be implemented including the server 100.

Here, the product provider terminal 10 provides products for companion animals that it manufactures or distributes through an e-commerce platform for companion animals (hereinafter briefly referred to as the 'service platform') operated by the platform operation server 100. It refers to a terminal used by a product supplier who entrusts the sale of products. In addition, the member terminal 50 refers to a terminal used by consumers who have registered as members to purchase products for companion animals through a service platform operated by the platform operation server 100.

The platform operation server 100 provides e-commerce services for pet products through the service platform, and also encourages and strengthens crew activities among members by operating a crew system, which will be described later, according to an embodiment of the present invention. We provide crew management services to:

For this purpose, the platform operation server 100 includes a communication unit 110, a crew management unit 120, a crew evaluation unit 130, a slot management unit 140, and a platform operation unit 150, as shown in FIG. 2. can do. In addition, the platform operation server 100 includes a member DB (Database) 160 for storing and managing member information registered as a member on the service platform, and a product database for storing and managing product information to be handled on the service platform. May include D/B (170). The functional components in the platform operation server 100 shown in FIG. 2 show only the functional components related to providing a crew management service for encouraging and strengthening crew activities according to an embodiment of the present invention, and provide e-commerce services ( For example, various functional components for product sales page management, payment processing, product delivery processing, etc.) are omitted for convenience of illustration.

Among the functional components in the above-described platform operation server 100, the roles and functions performed by the crew management unit 120, crew evaluation unit 130, slot management unit 140, and platform operation unit 150 will be described later. It can be clearly understood from this.

How the crew system works

The crew system operation method according to the crew management service of an embodiment of the present invention will be described below. Refer to FIG. 3 for the explanation process. Crew management service according to the crew system operation method to be described later may be performed by the crew management unit 120 of the platform operation server 100 of the present invention.

As shown in Figure 3, crew creation within this service platform is accomplished when the member acquires leader authority for the new crew to be created according to the member's crew creation request. When a crew creation request is received from a member, the crew management unit 120 registers a new crew and manages the crew (and crew members such as staff and members who will belong to the crew) on a unique page for the crew (hereinafter referred to as As a term to be used from the crew perspective, a term named 'crew activity page' (see FIGS. 4 to 7) may be provided.

At this time, the crew quota can be set so that all crews operating within this service platform have the same quota. Of course, there may be no special limit on the number of crew members. In other words, it is obvious that all crew-related restrictions and management/operation-related regulations described below may be different or changed and set in various ways depending on the platform design method or the platform operator's policy. Therefore, hereinafter, only the crew operation system based on the embodiment shown in FIG. 3 will be mainly described. In addition, in the description below, when referring to 'crew members', if 'leader', 'staff', or 'member' are not directly named, it is understood that the concept is used to collectively refer to all crew leaders, crew staff, and crew members. It has to be.

According to an embodiment of the present invention, the number of crews in which a member can simultaneously act as the leader of the crew, and the number of crews in which the member can simultaneously act as a staff or member of the crew, may be limited to a pre-specified number. there is. If your activities as a leader or member of another crew are restricted due to this simultaneous activity restriction, you may need to transfer leader authority from the existing crew or withdraw as a member before joining and participating in the crew. If there is no leader in the crew due to transfer of leader authority, one of the staff may request transfer of leader authority and obtain leader status upon approval from crew members. In this case, the existing leader changes status as a staff member within the crew. It can be. In addition, according to the established crew management policy, if the leader of the crew is disloyal in crew activities (for example, does not appear on the crew activity page for more than a pre-designated number of days, etc.) and meets certain conditions for deprivation of leader authority, The platform may be designed to allow requests for transfer of leader authority by one of the staff within the crew.

According to one embodiment of the present invention, as a crew membership policy for a member to join a specific crew, even if a member receives a crew invitation from an existing crew member of the crew or requests to join the crew, approval from the leader and staff is required. In limited cases, you can join (belong to) the crew.

How to manage product slots

A product slot management method according to the crew management service of an embodiment of the present invention will be described below. Refer to FIGS. 3 and 4 to 6 for explanation regarding this. Crew management service according to the crew system operation method to be described later may be performed by the slot management unit 140 of the platform operation server 100 of the present invention.

In one embodiment of the present invention, the slot manager 130 can manage products for which events such as discounts can be performed for crew members (hereinafter referred to as slot products). Accordingly, the crew leader may request registration of a specific product among slot products that can be evented in the product slot within the crew activity page (see FIGS. 5 and 6). When such a product slot registration request is received, the slot management unit 130 may activate (open) the product slot so that the slot product for which registration is requested is registered and posted on the crew activity page (see FIGS. 3 and 4) . At this time, product slots opened on a specific crew's crew activity page are kept private so that they are not exposed to members other than crew members and non-members.

According to an embodiment of the present invention, as described above, the authority to install a product in a product slot within the crew can be granted only to the crew leader. In addition, the number of product slots that can be equipped for each crew is limited to a pre-specified number (see Figure 5), but if a crew is selected as an excellent crew according to the crew evaluation described later, the number of product slots can be expanded as a crew benefit.

In addition, according to one embodiment of the present invention, even if you want to change the product registered (installed) in the product slot, the installed product will be stored for a minimum period (for example, one week) pre-specified by this service platform. ) If it is not posted (exposed) through the crew activity page above, changes to the product may not be permitted. Alternatively, the platform may be designed to approve a request for a change in an equipped product using the cache held by the crew leader even if the minimum period has not elapsed. However, it may be permitted for the leader to change the product purchase conditions (e.g., product price, inventory, differential discount rate by crew member level, etc.) while it is installed in the product slot and posted on the crew activity page. Additionally, if the inventory for a product mounted in a slot is completely exhausted, the product slot may be automatically deactivated and deleted.

At this time, crew leaders and staff can accumulate cash points every time a slot product is sold (at this time, the crew leader's accumulated points are set higher than the staff's accumulated points), and crew members receive a discount rate called a crew discount applied to slots. There is an advantage in that the installed products can be purchased cheaper than general sales products.

According to an embodiment of the present invention, when purchasing a slot product mounted on the crew activity page, crew points that can only be used within the crew are accumulated, and general points that can be generally used within the service platform can be prevented from being accumulated. there is.

Crew evaluation and crew member evaluation methods

Crew evaluation and crew member evaluation methods according to the crew management service of an embodiment of the present invention will be described below. Refer to FIGS. 3 and 7 for explanation regarding this. Crew management service according to the crew system operation method to be described later may be performed by the crew evaluation unit 130 of the platform operation server 100 of the present invention.

According to an embodiment of the present invention, the crew evaluation unit 130 may utilize the following evaluation factors for crew evaluation and crew member evaluation. As the first evaluation factor, the crew mission performed by crew members (see A in Figure 3), and as the second evaluation factor, information sharing activities within the crew activity page (see B in Figure 3; in Figure 3, bulletin board management where information sharing activities are performed) and activity), the purchase amount for the product mounted on the product slot as the third evaluation factor (see C in Figure 3), and the fourth evaluation factor as the number of purchases for the product mounted on the product slot (see Figure 3). (see D) can be used.

The crew evaluation unit 130 may perform crew evaluation regarding the contribution of the crew itself (see FIG. 7) and crew member evaluation regarding the contribution of each individual crew member based on the above-described evaluation factors.

To this end, according to one embodiment, the crew evaluation unit 130 calculates a * [crew mission performance (A)] + b * [bulletin board activity (B)] + c * [purchase amount (C)] + d * Crew member evaluation scores can be calculated according to the calculation formula based on [number of purchases (D)]. Here, each weight of a, b, c, and d can be set by learning through statistical modeling or machine learning based on accumulated collected data within the service platform of the present invention.

At this time, the crew evaluation score can be calculated by summing the calculated crew member evaluation results. Here, a crew mission refers to a predetermined mission for crew members given every day or at an unspecified time within the crew activity page, and performing the mission (this can be done by simply clicking to check information about the mission, or the crew mission itself is a crew activity. If access to the page is set, it may be cumulatively evaluated as crew mission performance (this may be based on page attendance confirmation).

According to an embodiment of the present invention, the crew member evaluation score may be initialized when the crew member leaves the crew. However, according to an embodiment of the present invention, the crew evaluation score will be maintained for a certain period of time (i.e., if a season-specific evaluation is performed, the crew evaluation score for each season) regardless of whether a specific crew member withdraws. You can.

Based on the above-mentioned crew member evaluation score, it may be determined whether the crew member's level will be upgraded, and if the level is upgraded, benefits such as an increase in the differential discount rate for slot products may be granted. .

In addition, the crew evaluation unit 130 performs a comparative evaluation of a number of crews operating on this service platform based on the crew evaluation scores described above, and selects an excellent crew for each season or assigns a crew grade to the excellent crew. Promotion can be carried out. If an excellent crew is selected (e.g., season winning crew, season top ten crew, etc.), the number of product slots that can be equipped for each crew will be expanded, a gift (prize money, etc.) will be provided to the crew, or You can provide crew members with a small amount of points or coupons.

Although the present invention has been described above with reference to embodiments, those skilled in the art can modify the present invention in various ways without departing from the spirit and scope of the present invention as set forth in the claims below. It will be easy to understand that and can be changed.

Claims (4)

As an e-commerce platform system for companion animals,
Within the platform, it is possible to organize small group gatherings called crews, so that the function as a community for sharing information about pets can be implemented, and the purchase of discounted products, etc. for crew members within the crew, which can encourage crew activities. A platform operation server that encourages active crew activities and promotes product sales within the platform by executing various events such as events;
An e-commerce platform system for pets that includes. According to paragraph 1,
The platform operating server is,
We manage slot products, which are products that can be used for discount events for crew members, and when a product slot registration request for a specific product among the slot products is received from the crew leader, the slot product for which registration has been requested is registered and posted on the crew activity page. An e-commerce platform system for pets, characterized in that product slots are activated as much as possible, and product slots opened on the crew activity page of the crew are kept private so that they are not exposed to members other than crew members and non-members. . According to paragraph 2,
The platform operation server performs crew evaluation regarding the contribution of the crew itself and crew member evaluation regarding the contribution of individual crew members,
As the first evaluation factor, the crew mission performed by the crew members, as the second evaluation factor, bulletin board activity as information sharing activity within the crew activity page, as the third evaluation factor, the purchase amount related to the product installed in the product slot, and as the fourth evaluation factor Using the number of purchases for the product installed in the product slot, a * [Crew Mission Performance (A)] + b * [Bulletin Board Activity (B)] + c * [Purchase Amount (C)] + d * [Purchase The crew member evaluation score is calculated according to the calculation formula according to the number of times (D),
The respective weights of a, b, c, and d are set by learning through statistical modeling or machine learning based on collected data accumulated within the service platform,
The crew evaluation score is an e-commerce platform system for companion animals, characterized in that it is calculated by summing the calculated crew member evaluation results. According to paragraph 3,
The platform operating server is,
Based on the above crew evaluation scores, a comparative evaluation is performed on a number of crews operating on the service platform, and an excellent crew is selected for each season or a crew grade is promoted to an excellent crew, so that a specific crew is classified as an excellent crew. If selected, the number of product slots that can be equipped on the crew will be expanded, prize money will be provided to the crew, or crew members of the crew will be provided with a certain amount of points or coupons.
Based on the crew member evaluation score, it is determined whether the crew member's grade will be upgraded, but if the grade upgrade is made, the discount rate differentially applied to each crew member with respect to the slot product is increased. , e-commerce platform system for pets.