KR20230144672A - Integrated evaluation system and method for broadcast contents - Google Patents

Abstract

The present invention relates to the household viewer index (hv), 2049 viewer index (yv), topicality index (i), media attention index (mi), clip view index (cc), and performer topicality index (act) for the content to be evaluated. ), wherein the calculation module includes the household viewer index (hv), the 2049 viewer index (yv), the topicality index (i), For each of the media attention index (mi), the clip view index (cc), and the performer topicality index (act), the ratio of the end of the broadcast to the beginning of the broadcast of the content is used as a weight, that is, the fun intensity index (fun-index). Provides a broadcast content integrated evaluation system characterized by calculating the broadcast content integrated evaluation index (index) by applying and combining.

Description

Broadcast content integrated evaluation system and method {INTEGRATED EVALUATION SYSTEM AND METHOD FOR BROADCAST CONTENTS}

The present invention relates to a system and method for integrated evaluation of broadcast content such as dramas.

While demand for video content is increasing due to the increase in indoor activity time due to COVID-19, the “binge-watching” type of content consumption pattern is increasing, especially in the OTT (Over-the-top) market. And as Korean dramas have recently become popular in the OTT market, interest in K-dramas has increased rapidly, and the impact is being felt widely through global OTT platforms.

K-dramas, rather than focusing on one or two representative works, are leading the Korean Wave overall, and with competition from OTT services, not only new dramas but also past dramas that ended a long time ago are being resold, making it possible to generate additional revenue.

Following these market changes, consumers in the domestic and overseas OTT service markets will look for K-dramas that have ended, and negotiations to determine the value of the work are expected to become more intense. In the past, the export amount of K-dramas has been set low, except for some famous blockbuster works.

Meanwhile, drama consumers give careful consideration to consuming just one episode. People are not willing to invest a lot of time in a show simply because the viewer ratings were high, a famous actor appeared, or it was a hot topic that cannot be determined whether it was positive or negative.

Nevertheless, the factor that determines whether or not to watch for overseas consumers remains at a passive level, relying on the degree of recommendation ranking provided by the OTT service platform, so there is a need to make hidden good works that are not frequently exposed on the OTT service platform an issue. This is being raised.

The OTT service market is still only introducing and recommending dramas using one-dimensional information, so there are limits to highlighting the competitiveness of past works based on viewership ratings alone.

Therefore, there is a need for specific evidence that can prove the competitiveness of video content, especially K-drama, and furthermore, there is an urgent need for data research that can guarantee the enjoyment of the work.

KR 10-1316318 B1

The present invention is a broadcast content integrated evaluation system that combines topicality, media attention, clip views, and performer topicality in addition to viewership ratings, and can further guarantee fun, that is, presenting data indicating the competitiveness of broadcast content; and We want to provide index development.

In order to solve the above problem, the present invention provides household viewer index (hv), 2049 viewer index (yv), topicality index (i), media attention index (mi), clip view index (cc), and It includes an arithmetic module that calculates a broadcast content integrated evaluation index (index) based on the performer topicality index (act), wherein the arithmetic module includes the household viewer index (hv), the 2049 viewer index (yv), and the topic. For each of the popularity index (i), the media attention index (mi), the clip view index (cc), and the performer topicality index (act), the ratio of the end of the broadcast to the beginning of the broadcast of the content is used as a weight, that is, the intensity of interest. A broadcast content integrated evaluation system is provided, characterized in that the broadcast content integrated evaluation index (index) is calculated by applying and combining an index (fun-index).

According to one embodiment, the calculation module includes the household viewer index (hv), the topicality index (i), and the performer topicality index ( act) may have a relatively high combination ratio compared to other indices.

According to one embodiment, the calculation module may calculate the broadcast content evaluation index according to the following equation.

[Equation]

Broadcast content integrated evaluation index (index) = 2×weighted household viewer index (hv) + weighted 2049 viewer index (yv) + 2×weighted topicality index (i) + weighted media attention index (mi) + weight Applied clip view index (cc) + 2×weighted performer topicality index (act)

According to one embodiment, the household viewer index (hv), the 2049 viewer index (yv), the topicality index (i), the media attention index (mi), the clip view index (cc), and the performer hot spot The number (act) may be an average value during the broadcast period of the content.

According to one embodiment, the performer topicality index (act) may be an average of the relative evaluation scores within the group according to topicality ranking for performers with high topicality of a predetermined content to be evaluated.

According to one embodiment, it may further include a service providing unit that provides the calculated broadcast content integrated evaluation index (index) to the OTT service server.

In addition, the present invention, the calculation module includes household viewer index (hv), 2049 viewer index (yv), topicality index (i), media attention index (mi), clip view index (cc), and It includes the step of calculating a broadcast content integrated evaluation index (index) based on the performer topicality index (act), wherein the calculation module includes the household viewer index (hv), the 2049 viewer index (yv), and the topicality index. For each of the number (i), the media attention index (mi), the clip view index (cc), and the performer topicality index (act), the weight for the end of the broadcast compared to the beginning of the broadcast of the content, that is, the fun intensity index ( Provides a broadcast content evaluation method characterized by calculating the broadcast content integrated evaluation index (index) by applying and combining fun-index).

According to the present invention, it is possible to present data that indicates the competitiveness of broadcast content by combining topicality, media attention, clip views, and performer topicality in addition to viewership ratings, and further guaranteeing fun.

1 is a schematic diagram illustrating a broadcast content integrated evaluation system according to an embodiment of the present invention.

Hereinafter, embodiments disclosed in the present specification will be described in detail with reference to the attached drawings. However, identical or similar components will be assigned the same reference numbers regardless of reference numerals, and duplicate descriptions thereof will be omitted. The suffixes “module” and “part” for the components used in the following description are given or used interchangeably only for the ease of preparing the specification, and do not have distinct meanings or roles in themselves. Additionally, in describing the embodiments disclosed in this specification, if it is determined that detailed descriptions of related known technologies may obscure the gist of the embodiments disclosed in this specification, the detailed descriptions will be omitted. In addition, the attached drawings are only for easy understanding of the embodiments disclosed in this specification, and the technical idea disclosed in this specification is not limited by the attached drawings, and all changes included in the spirit and technical scope of the present invention are not limited. , should be understood to include equivalents or substitutes.

When a component is said to be "connected" or "connected" to another component, it is understood that it may be directly connected to or connected to the other component, but that other components may exist in between. It should be. On the other hand, when it is mentioned that a component is “directly connected” or “directly connected” to another component, it should be understood that there are no other components in between.

Singular expressions include plural expressions unless the context clearly dictates otherwise.

In this specification, terms such as “comprise” or “have” are intended to indicate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Broadcast content integrated evaluation system

1 is a schematic diagram illustrating a broadcast content integrated evaluation system according to an embodiment of the present invention.

As shown in FIG. 1, the broadcast content integrated evaluation system according to an embodiment of the present invention may include an arithmetic module 10 as a computing device capable of data processing, and calculates The module 10 can calculate an evaluation index for content subject to evaluation.

Here, the content may be a single video product transmitted from a broadcasting station, etc., and the present invention does not specifically limit the type. In this specification, the description is based on video media that can provide audio-visual stimulation, but it is of course not limited to this and media that can only provide visual or auditory stimulation can also be included.

The calculation module 10 according to an embodiment of the present invention is data indicating the competitiveness of broadcast content, and is used to calculate a broadcast content integrated evaluation index (index), household viewer index (hv; home viewers), 2049 viewer index (yv) ; 2019 years viewers), topicality index (i; issue), media attention index (mi; media exposure), clip view index (cc; video clip click), and actor topicality index (act; actor). there is.

Here, the indices (hv, yv, i, mi, cc, act) may be quantitative values converted into numbers. Specifically, the household viewer index (hv) may represent the number of viewers for each broadcast content through fixed TV, etc. in all households, and the 2049 viewer index (yv) may represent the number of viewers in the 20-49 age group among the total number of household viewers. It may be indicated, and the topicality index (i) refers to the relevance of the broadcast content in online news, blogs, communities, multiple SNS (social network services), etc. for a certain period of time (e.g., before the next broadcast) after the broadcast content is broadcast. It may be a numerical representation of the results of quantitative and qualitative analysis of the frequency of exposure of keywords and the degree of continuation of exposure of the keywords, and the media attention index (mi) refers to the number of keywords related to broadcast content mentioned in online news articles. It may represent the frequency, etc., and the clip view index (cc) may represent the number of times a short-recorded video clip is clicked and played, etc., and the performer topicality index (act) may represent a predetermined period after the broadcast content is broadcast ( For example, for performers who appeared in broadcast content (until the next broadcast), the frequency of exposure of keywords and the duration of exposure of the performers in question are quantified in online news, blogs, communities, and multiple social network services (SNS), etc. It may be a numerical representation of the results of the sexual analysis.

At this time, the indices (hv, yv, i, mi, cc, act) are not values at any one point in time when the content to be evaluated is broadcast, but according to a preferred embodiment, the indices (hv, yv, i, mi, cc, act) may each be an average value from the beginning of the broadcast of the content to be evaluated to the end of the broadcast, or from the beginning of the broadcast to the present when the content has not ended. That is, it is desirable that each of the above indices (hv, yv, i, mi, cc, act) is an average value during the broadcasting period of the content.

These indices (hv, yv, i, mi, cc, act) can be collected from at least one external agency server 20, for example, household viewer index (hv), 2049 viewer index (yv), Media attention index (mi) and clip view index (cc) can be collected from the Korea Communications Commission's broadcast content value information analysis system (RACOI), and topicality index (i) and performer topicality index (act) ) can be collected from the server of an organization that quantitatively and qualitatively analyzes the topicality of broadcast content and provides the results.

The calculation module 10 according to a preferred embodiment can apply a weight, that is, a fun-index, to each of the indices (hv, yv, i, mi, cc, act) and combine them. .

Specifically, the calculation module 10 may apply the ratio of the end of the broadcast to the beginning of the broadcast of the content as a weight, and the weight may be expressed as Equation 1 below.

[Equation 1]

fx = (wL/w1)

Here, fx refers to the weight, w1 refers to the value of the index to which the weight is applied at the beginning of the broadcast, i.e. the week the broadcast started, and wL refers to the value of the index to which the weight is applied to the end of the broadcast, i.e. the week the broadcast ends. .

As a specific example, if the number of viewers (hv) in the first week of broadcasting (w1) is 10,000 and the number of viewers (hv) in the last week (wL) is 20,000, the weight for a 100% increase may be 2, and differently. If the number of viewers (hv) in the first week of broadcasting (w1) is 10,000 and the number of viewers (hv) in the final week (wL) is 10,000, the weight can be 1, which is the same as not being applied.

At this time, wL may be the value of an index to which weighting is applied based on the current evaluation time if the broadcast content has not ended.

Ultimately, the calculation module 10 according to a preferred embodiment can calculate the broadcast content integrated evaluation index (index) according to Equation 2 below.

[Equation 2]

Broadcast content integrated evaluation index (index) = (Household viewer index (hv) × hv_fx) + (2049 viewer index (yv) × yv_fx) + (Hotness index (i) × i_fx) + (Media attention index (mi) × mi_fx) + (clip view index (cc) × cc_fx) + (performer popularity index (act) × act_fx)

Here, hv_fx is the weight for the household viewer index (hv), yv_fx is the weight for the 2049 viewer index (yv), i_fx is the weight for the topicality index (i), and mi_fx is the weight for the media attention index (mi). cc_fx may be a weight for the clip view index (cc), and act_fx may be a weight for the performer popularity index (act).

That is, the calculation module 10 according to an embodiment of the present invention includes household viewer index (hv), 2049 viewer index (yv), topicality index (i), media attention index (mi), and clip view index (cc). , and by applying weights to each of the performer topicality indices (act) and combining the weighted indices (hv, yv, i, mi, cc, act), an integrated broadcast content evaluation index (index) can be calculated. You can.

This broadcast content integrated evaluation index (index) is a combination of various indices that indicate the competitiveness of broadcast content, and additional weight is applied as the strength indicating continuity and continuity, so that the accurate qualitative amount of box office success can be determined when evaluating broadcast content. can be provided.

Meanwhile, the calculation module 10 according to another embodiment of the present invention, when calculating the broadcast content integrated evaluation index (index), furniture among the indices (hv, yv, i, mi, cc, act) The viewer index (hv), topicality index (i), and performer topicality index (act) can have a different combination ratio from other indices, and specifically, a relatively higher combination ratio than other indices.

Specifically, the calculation module 10 can calculate the broadcast content integrated evaluation index (index) according to Equation 3 below.

[Equation 3]

Broadcast content integrated evaluation index (index) = 2 (mi) × mi_fx) + (clip view index (cc) × cc_fx) + 2×(performer popularity index (act) × act_fx)

That is, when calculating the evaluation index for broadcast content, the calculation module 10 according to an embodiment of the present invention increases the combined ratio of viewership ratings based on fixed terminals per household rather than individual terminals, rather than weight, and By increasing the combination ratio of topicality based on online netizen reactions rather than simple viewership ratings, the accuracy can be improved when evaluating broadcast content related to box office success.

Meanwhile, the calculation module 10 according to another embodiment of the present invention can use the performer topicality index (act) when calculating the broadcast content integrated evaluation index (index), as described above.

At this time, the performer topicality index (act) may be the average of the topicality indexes of some of the performers with the highest topicality among the performers appearing in the content to be evaluated.

In other words, the performer topicality index (act) is a value that quantifies the topicality of performers who appear in broadcast content, and may be an average of the topicality scores for top performers based on topicality. As an example, the actor's topicality index (act) can be calculated as shown in Equation 4 below.

[Equation 4]

Cast topicality index (act) = (∑ Top 6 topicality scores) / 6

Furthermore, the calculation module 10 according to an embodiment of the present invention calculates the topicality index (act) of the performer based on the topicality score of the top performers, where the topicality score is the topicality score. This can be done as a relative evaluation score within a group according to ranking.

Specifically, the calculation module 10 compares the topicality scores of performers with high topicality of the content to be evaluated with the topicality scores of applicants with high topicality of other content, and at this time, topics between performers with the same topicality ranking It may be a relative evaluation score calculated by comparing gender scores. In other words, the topicality score of the top performers, including the main and supporting actors, is averaged, but compared with the topicality scores of the top performers, including the main and supporting actors in other content, and the competitiveness is compared and expressed as a relative evaluation score, so broadcast content is integrated. The evaluation index (index) indicates the evaluation accuracy of broadcast content more accurately and clearly.

As an example, the actor topicality index (act) is the relative evaluation score of the main actor of the content to be evaluated in the group of the main actors of each of the plurality of contents, and the evaluation target of the main actor of the first supporting actor in the group of the first supporting actors of the plurality of contents. It may be the average value of the relative evaluation score of the first supporting actor of the content and the relative evaluation scores of the nth supporting actor of the content to be evaluated in the group of nth supporting actors of each of the plurality of contents.

Here, the calculation module 10 according to a preferred embodiment applies a weight representing the performer topicality index (act) at the end of the broadcast compared to the performer topicality index (act) at the beginning of the broadcast, so as to compare and evaluate competitiveness among performers. , the degree of topicality change over time is included, which can further improve the reliability of the broadcast content integrated evaluation index.

In this way, the broadcast content integrated evaluation index (index) calculated by the calculation module 10 according to an embodiment of the present invention is output to the screen outside the system or connected to a service provider (not shown) to enable communication with an external server. ) can be provided to a server that provides OTT services.

Accordingly, when providing content to consumers, the OTT service server also provides an integrated evaluation index of broadcast content calculated by the calculation module 10, so that consumers can present one standard for deciding whether to watch or not. It is desirable to do so.

Broadcast content integrated evaluation method

The broadcast content integrated evaluation method according to an embodiment of the present invention is that the calculation module 10 calculates the household viewer index (hv), 2049 viewer index (yv), topicality index (i), and media attention index for the content to be evaluated. It may include calculating a broadcast content integrated evaluation index (index) based on (mi), clip view index (cc), and performer topicality index (act).

At this time, the calculation module 10 includes the household viewer index (hv), the 2049 viewer index (yv), the topicality index (i), the media attention index (mi), the clip view index (cc), and the For each performer topicality index (act), the broadcast content integrated evaluation index (index) can be calculated by applying and combining the weight value for the end of the airing compared to the beginning of the airing of the content, that is, the fun intensity index (fun-index). You can.

Accordingly, it is possible to present data that indicates the competitiveness of broadcast content by combining topicality, media attention, clip views, and performer popularity in addition to viewership ratings, and further guaranteeing fun.

Since the description of the above step overlaps with the one described above, the description thereof will be omitted and replaced with that.

computer readable recording medium

The broadcast content integrated evaluation method according to an embodiment of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium.

The computer-readable recording medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention, or may be known and usable by those skilled in the computer software field. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and perform program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include not only machine language code such as that created by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform processing according to the invention and vice versa.

Above, preferred embodiments of the present invention have been described in detail with reference to the drawings. The description of the present invention is for illustrative purposes, and those skilled in the art will understand that the present invention can be easily modified into other specific forms without changing its technical idea or essential features.

Accordingly, the scope of the present invention is indicated by the claims described later rather than the detailed description above, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts are included in the scope of the present invention. must be interpreted.

10: Computation module
20: External organization server
N: network

Claims (7)

Based on the household viewer index (hv), 2049 viewer index (yv), topicality index (i), media attention index (mi), clip view index (cc), and performer topicality index (act) for the content subject to evaluation. An arithmetic module that calculates a broadcast content integrated evaluation index;
Including,
The calculation module includes the household viewer index (hv), the 2049 viewer index (yv), the topicality index (i), the media attention index (mi), the clip view index (cc), and the actor topicality index. (act) For each, the broadcast content integrated evaluation index (index) is calculated by combining the ratio of the end of the broadcast to the beginning of the broadcast of the content by applying a weight, that is, the fun intensity index (fun-index). Broadcast content integrated evaluation system. According to claim 1,
The calculation module is configured to include the household viewer index (hv), the topicality index (i), and the performer topicality index (act) among the indices combined to calculate the broadcast content integrated evaluation index to indices with different combination ratios. A broadcast content integrated evaluation system characterized by a relatively high level compared to other integrated evaluation systems. According to claim 2,
The calculation module is a broadcast content integrated evaluation system characterized in that the broadcast content evaluation index is calculated according to the following equation.
[Equation]
Broadcast content integrated evaluation index (index) = 2×weighted household viewer index (hv) + weighted 2049 viewer index (yv) + 2×weighted topicality index (i) + weighted media attention index (mi) + weight Applied clip view index (cc) + 2×weighted performer topicality index (act) According to claim 1,
The household viewer index (hv), the 2049 viewer index (yv), the topicality index (i), the media attention index (mi), the clip view index (cc), and the performer topicality index (act), A broadcast content integrated evaluation system, characterized in that the average value during the broadcast period of the content. According to claim 1,
The broadcast content integrated evaluation system, characterized in that the performer topicality index (act) is an average value of the relative evaluation scores within the group according to topicality ranking for the performers with a predetermined high topicality of the content to be evaluated. According to claim 1,
A service provider providing the calculated broadcast content integrated evaluation index (index) to the OTT service server;
A broadcast content integrated evaluation system further comprising: The calculation module is the household viewer index (hv), 2049 viewer index (yv), topicality index (i), media attention index (mi), clip view index (cc), and performer topicality index (act) for the content to be evaluated. ), calculating a broadcast content integrated evaluation index (index) based on;
Including,
The calculation module includes the household viewer index (hv), the 2049 viewer index (yv), the topicality index (i), the media attention index (mi), the clip view index (cc), and the actor topicality index. (act) A broadcast characterized in that the integrated evaluation index (index) of the broadcast content is calculated by applying a weight for the end of the broadcast compared to the beginning of the broadcast of the content, that is, the fun-index (fun-index), for each of them and combining them. Content integrated evaluation method.

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