KR20230060133A - Platfrom system for advertising reawrd using blockchain and method of providing - Google Patents

Abstract

The present invention relates to an advertising reward platform system and method using a block chain that can provide mutual benefits between users and advertisers in a reward-type reward method and maximize advertising effects, and more specifically, the block chain according to the present invention. An advertisement reward platform system using a user terminal accessing a platform server that provides advertisement reward service through an Internet network and a member management module that receives user information from the user terminal and stores and manages the user information in a database unit, and the user information An advertisement management module for providing a customized advertisement list to the user terminal and providing advertisements selected from the user terminal based on the above, and a blockchain-based token to the user as the user watches the provided advertisement through the user terminal. It includes a platform server that includes a token management module for payment.

Description

Advertising reward platform system and method using blockchain

The present invention relates to an advertising reward platform system and method using a block chain, and more particularly, to an advertising reward platform using a block chain that provides mutual benefits between users and advertisers through a reward-type reward method and maximizes advertising effects. It relates to a system and a method of providing.

Due to a society that has recently become sensitive to personal information, changes are required in the advertising and marketing industries, and blockchain with excellent security with a decentralized bookkeeping system is being applied to the advertising and marketing industries.

Blockchain, commonly known as being applied to cryptocurrency networks, is being used in various industries due to its stability and transparency, and blockchain-based solutions are being applied to various industries and recently to various platforms.

Among media services using blockchain, the field with the highest commercialization potential is advertising. Recently, many people consume video content such as YouTube, ustream, and Vimeo, The market is growing explosively.

However, as this market grows centered on video platform operators, problems arise in the way these companies operate.

Republic of Korea Patent Registration No. 10-1813596 'Reward Video Advertisement System' discloses a reward video advertisement system that provides a reward according to watching a video advertisement.

This prior art has a problem of not being able to secure the transparency of blockchain technology, and there was uncertainty about providing mutual benefits between existing advertisers and users.

Therefore, a new video advertising platform that applies artificial intelligence and blockchain technology to online advertising is needed due to changes in the digital environment following the acceleration of digital transformation in all industries after the COVID-19 crisis.

Republic of Korea Patent No. 10-1813596 (2017.12.22.)

An object of the present invention is to provide an advertising reward platform system and method using a blockchain that can provide mutual benefits between users and advertisers in a reward-type reward system.

In addition, a blockchain-based advertising reward platform system and method for securing advertisers' profits by compensating a portion of the advertiser's advertising marketing costs with tokens using blockchain to users through advertising viewing, and consuming them again. is to provide

In addition, users can satisfy the user's needs and obtain compensation by enabling the selective viewing of video advertisements according to user needs, and advertisers deliver part of the actual advertising marketing cost to potential customers, while at the same time improving the advertising effect and viewing users. It is to provide an advertisement reward platform system and method of providing data using a block chain that enables data to be secured.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, the advertisement reward platform system using the block chain according to the present invention receives user information from a user terminal connecting to a platform server that provides advertisement reward service through the Internet and a database unit A member management module that stores and manages a member management module, an advertisement management module that provides a customized advertisement list to the user terminal based on the user information and provides selected advertisements from the user terminal, and the advertisement provided by the user through the user terminal. It includes a platform server including a token management module that pays a blockchain-based token to the user according to watching.

In addition, the member management module receives user information including personal information including the age of the user and interest information including cooking, performance, activity, interior, meeting, etc. from the user terminal, and stores and manages the user information in the database unit. Including the user management unit and the advertiser management unit that stores and manages advertiser information including product information and advertising materials for advertisement categories and products or services including company information, cuisine, performances, activities, interiors, meetings, etc. from the advertiser side It is characterized by doing.

In addition, the advertisement management module provides an advertisement target setting unit for setting an advertisement target for which an advertiser wants to provide an advertisement according to an advertiser's request or input from an advertiser terminal, and an advertisement according to the advertisement target set by the advertisement target setting unit. A main target selector for selecting a main target to be selected, and an advertisement providing unit for providing an advertisement list to a user terminal based on the main target information selected by the main target selector and providing an advertisement selected from the user terminal. to be

In addition, the main target selector selects a main target by matching with an advertisement target set through the advertisement target setting unit based on interest information previously input by the user through the user terminal in order to identify the user's needs. to be characterized

In addition, the advertisement management module further includes a user propensity analyzer that collects advertisement data selected by a user from a user terminal and analyzes a propensity of the corresponding user using artificial intelligence technology, and the main target selection unit further includes the user propensity analyzer It is characterized in that the main target is selected based on the user's propensity analyzed through the analysis.

In addition, the advertisement management module further includes an advertisement viewing information collection unit for collecting advertisement viewing information including the number of views of advertisements provided through the advertisement providing unit, time zone, age, gender, and interests of users, and the main target selection unit When the main target is re-selected, based on the advertisement viewing information collected through the advertisement viewing information collection unit, re-selection is performed as a target suitable for the corporate brand using artificial intelligence technology.

In addition, the token management module includes a token issuing unit that issues a blockchain-based token dedicated to the advertiser company for an amount corresponding to a predetermined ratio of the advertising fee paid by the advertiser company, and a user from the platform server through the user terminal. A reward service unit that pays a predetermined amount of company-only tokens corresponding to the advertisements viewed to the user when he or she watches the provided advertisement, and a function that exchanges different types of tokens between users through their respective user terminals. It is characterized by including a token exchange unit that performs and a token transaction unit that provides a function for a user to purchase a product of a corresponding company using a company-specific token paid to the user through a user terminal.

On the other hand, in another aspect of the present invention, in a method for providing advertisement rewards using a blockchain, a user accesses a platform site operated by a platform server that provides advertisement reward services through an Internet network or a dedicated application through a user terminal. Step, an advertisement list providing step of providing a customized advertisement list based on user information to a user terminal connected to the platform site or dedicated application, an advertisement selection step in which the user selects an advertisement to be viewed from the advertisement list provided to the user terminal Step, an advertisement providing step of providing an advertisement selected from the platform server to the user terminal according to the advertisement selection of the user terminal, and a blockchain-based token is paid to the user as the user watches the provided advertisement through the user terminal It includes a token payment step to

In addition, user information input that receives and stores user information including personal information including the user's age and interest information including cooking, performance, activity, interior, meeting, etc. from the user terminal before the advertisement list providing step. It is characterized in that it further comprises a step.

In addition, before the advertisement list providing step, an advertisement target setting step of setting an advertisement target for which the advertiser wants to provide an advertisement according to an advertiser's request or an input of an advertiser's terminal, and a main target to provide advertisements according to the set advertisement target Characterized in that it further comprises a main target selection step of selecting.

In addition, the step of selecting the main target is characterized in that the main target is selected by matching with the advertisement target based on interest information previously input by the user through the user terminal in order to grasp the user's needs.

In addition, after the token payment step, an advertisement viewing information collection step of collecting advertisement viewing information including the number of views of advertisements provided through the advertisement providing step, time zone, age, gender, and interest of the user is further included, and the main The target selection step is characterized in that a main target is reselected with respect to previously provided advertisements based on the advertisement viewing information.

In addition, it is characterized in that it further comprises a token issuing step of issuing a blockchain-based token dedicated to the advertiser company for an amount corresponding to a predetermined ratio of the advertising fee paid from the advertiser company before the token payment step.

In addition, it is characterized in that it further comprises a token exchange step of exchanging different types of tokens between users through respective user terminals after the token payment step.

Further, the method may further include a token transaction step in which a user purchases a product of a corresponding company using a company-exclusive token provided to the user through a user terminal after the token payment step.

The advertising reward platform system and method using the blockchain according to the present invention has the effect of securing the advertiser's sales by rewarding a part of the advertising cost to the user from the advertiser's side and inducing the user to purchase the advertiser's product through the reward. As a result, compared to other platforms, it can bring about an effect of increasing the return on investment in advertising costs, and by rewarding users with a portion of advertising costs, there is an effect of securing highly loyal users.

In addition, the advertisement reward platform system and method using the block chain according to the present invention has the effect of enabling selective viewing of video advertisements according to the user's needs from the user's side, and acquiring needs and compensation.

Therefore, the advertising reward platform system and method using the blockchain according to the present invention provides mutual benefits between users and advertisers in a reward-type reward method, thereby increasing the positive effect in brand recognition of advertisers.

1 is a block diagram showing an advertising reward platform system using a block chain according to the present invention.
2 is a block diagram showing a platform server constituting an advertising reward platform system using a block chain according to the present invention.
3 is a block diagram showing a member management module constituting a platform server according to the present invention.
4 is a block diagram showing an advertisement management module constituting a platform server according to the present invention.
5 is a block diagram showing a token management module constituting a platform server according to the present invention.
6 is a flowchart showing the overall flow of a method for providing advertisement rewards using a block chain according to the present invention.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, only these embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs. It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims.

With reference to the accompanying drawings below, specific details for the practice of the present invention will be described in detail. Like reference numbers refer to like elements, regardless of drawing, and "and/or" includes each and every combination of one or more of the recited items.

Although first, second, etc. are used to describe various components, these components are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may also be the second component within the technical spirit of the present invention.

Terms used in this specification are for describing the embodiments and are not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. As used herein, "comprises" and/or "comprising" does not exclude the presence or addition of one or more other elements other than the recited elements.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a meaning commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless explicitly specifically defined.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing an advertising reward platform system using a block chain according to the present invention.

Referring to FIG. 1 , the advertisement reward platform system using the block chain according to the present invention largely includes a user terminal 100 and a platform server 200.

First, the user terminal 100 refers to a device for accessing a platform server that provides an advertisement reward service through an Internet network, and a terminal used in this specification refers to all types of hardware devices including at least one processor. It can be understood as a meaning encompassing a software configuration operating in a corresponding hardware device according to an embodiment.

That is, the user terminal 100 may be understood as including all user clients and applications that run on smart phones, tablet PCs, desktops, laptops, and each device, but is not limited thereto.

Therefore, the user can access the platform server 200 through a platform site operated by the platform server 200 or a dedicated app using the user terminal 100 .

2 is a block diagram showing a platform server constituting an advertising reward platform system using a block chain according to the present invention.

Next, referring to FIG. 2, the platform server 200 receives user information from the user terminal 100, stores and manages the member management module 210 in a database unit, and the user terminal based on the user information. An advertisement management module 220 that provides a list of customized advertisements and provides selected advertisements from the user terminal, and a token that provides the user with a blockchain-based token as the user watches the provided advertisement through the user terminal. A management module 230 is included.

In the following, the platform server 200 will be described in more detail.

3 is a block diagram showing a member management module constituting a platform server according to the present invention.

Referring to FIG. 3 , the member management module 210 constituting the platform server 200 includes a user management unit 211 and an advertiser management unit 212 .

The user management unit 211 receives user information including personal information including the age of the user and interest information including cooking, performance, activity, interior, meeting, etc. from the user terminal 100 and stores the input in the database unit. and perform management functions. This may mean a general membership signup, and may be performed in a non-login method through mobile phone number authentication, of course.

In addition, the interest information includes, but is not limited to, cuisine, performances, activities, interiors, and gatherings.

The advertiser management unit 212 stores advertiser information including product information and advertisement materials (advertisement video) for advertisement categories and products or services including company information, cuisine, performances, activities, interiors, meetings, etc. from the advertiser side. and perform management functions.

This may be input by manipulation of the advertiser through the advertiser terminal (not shown), but is not limited thereto, and may be received and input through a face-to-face meeting with the advertiser.

4 is a block diagram showing an advertisement management module constituting a platform server according to the present invention.

Referring to FIG. 4, the advertisement management module 220 constituting the platform server 200 may include an advertisement target setting unit 221, a main target selection unit 222, and an advertisement providing unit 223. there is.

The advertisement target setting unit 221 performs a function of setting an advertisement target to provide an advertisement of an advertiser according to an advertiser's request or input from an advertiser's terminal.

Here, the advertising target may mean setting potential customers having specific characteristics based on a product or service promoted by the advertiser according to the brand or business model of the advertiser's company.

For example, when an advertiser of a game company wants to advertise a newly developed game, he or she sets users in their 20s or 30s as an ad target, or sets female cosmetics as an ad target for female cosmetics. It can be modified and applied in various ways.

As another example, when an advertiser of a game company wants to advertise a newly developed game, it may mean setting an advertisement target for a user interested in the game.

The main target selecting unit 222 performs a function of selecting a main target to provide an advertisement according to the advertising target set by the advertising target setting unit 221 .

The main target selector 222 selects an advertisement target set through the advertisement target setting unit 221 based on interest information previously input by the user through the user terminal 100 in order to grasp the user's needs. It may be configured to select a main target by matching with.

For example, assuming that a user sets an interest in a game and an advertiser sets an advertisement target as a user interested in a game, the main target selection unit 222 may select the main target by matching them. . This is only an example for explanation, but is not limited thereto.

The advertisement provider 223 provides a function of providing an advertisement list to the user terminal 100 based on the main target information selected by the main target selector 222 and providing advertisements selected from the user terminal 100. Do it.

Meanwhile, the advertisement management module 220 may further include a user tendency analysis unit 224 .

The user propensity analysis unit 224 performs a function of collecting advertisement data selected or viewed by a user from the user terminal 100 and analyzing the propensity of the corresponding user using artificial intelligence technology. The advertisement data is stored in the database unit and can be used later when selecting a main target and providing an advertisement list.

Accordingly, the user tendency analysis unit 224 can determine the interest of a specific user based on the advertisement information that the user mainly selects. For example, it is possible to analyze that a user is interested in travel by confirming that a user selected a game as an interest when registering as a member, but selected only a recent travel advertisement through the user tendency analysis unit 224. .

Accordingly, the main target selection unit 222 may be configured to select a main target based on the user's tendency analyzed through the user tendency analysis unit 224 .

Again, for example, if it is analyzed through the user tendency analysis unit 224 that a user who has been interested in games is interested in travel, the main target selector 222 selects the main target of an advertisement of a travel-related advertiser as the corresponding user. It can be performed to select as.

In addition, the advertisement management module 220 may further include an advertisement viewing information collection unit 225 .

The advertisement viewing information collection unit 225 performs a function of collecting advertisement viewing information including the number of views of advertisements provided through the advertisement providing unit 223, time zone, age, gender, and interests of users. The advertisement viewing information is stored in the database unit and can be used later when selecting a main target or providing an advertisement list.

This means that the advertisement viewing information collection unit 225 collects the number of views for each advertisement requested by the advertiser, the number of views for each time period, the number of views for each age group, and statistics of interest of the viewed user.

In this way, the advertisement viewing information can be used as data for setting retargeting suitable for the brand of the advertiser company.

Accordingly, when the main target selection unit 222 reselects the main target, based on the advertisement viewing information collected through the advertisement viewing information collecting unit 225, the main target selector 222 selects a target suitable for the corporate brand using artificial intelligence technology. It can be configured to re-screen.

The artificial intelligence technologies may mean machine learning or deep learning, and of course, various algorithms related thereto may be applied.

5 is a block diagram showing a token management module constituting a platform server according to the present invention.

Referring to FIG. 5, the token management module 230 constituting the platform server 200 includes a token issuing unit 231, a reward service unit 232, a token exchange unit 233, and a token trading unit 234. can be configured to include

The token issuing unit 231 performs a function of issuing blockchain-based tokens dedicated to the advertiser company by an amount corresponding to a preset ratio of the advertising fee paid from the advertiser company.

For example, assuming that company A pays 5 million won in advertising fees, if the preset ratio is set to 50%, a blockchain-based token A for that company for 2.5 million won is issued.

Here, the blockchain-based token means a currency encrypted by a decentralized operator method, and the value of the currency is fixedly managed through an in-app exchange operated by the platform server 200.

Therefore, it has the advantage of being able to store decentralized data through the transparency of blockchain technology and data duplication through a distributed digital ledger that records transactions.

The reward service unit 232 has a function of providing the user with a company-exclusive token corresponding to the viewed advertisement in a predetermined amount when the user watches the advertisement provided from the platform server 200 through the user terminal 100. Do it.

In addition, the reward service unit 232 can reward a token issued based on the advertising fee paid by the token issuing unit 231, thereby enabling a larger reward than other platforms. It can bring about the effect of securing loyal users. This is because other platforms have a structure in which the reward is inevitably lower than that of the present invention because the paid advertising cost is not rewarded.

For example, assuming that the predetermined amount of company A's advertisement is 10 won per viewing, it means that if the user watches the company A's advertisement once, the token A having a value of 10 won is paid. can do.

The token exchange unit 233 performs a function of exchanging different types of tokens between users through respective user terminals 100 .

For example, the token exchange unit 233 assumes that user A collects 1,000 won in token A and 500 won in token B through viewing advertisements, and user B collects 500 won in token A and 500 won in token B through viewing advertisements. Assuming that 2,000 won has been collected, it is possible to trade user A's token B 500 won and user B's token A 500 won mutually. When the transaction is made, user A's A token becomes 1,500 won, and user B's token B becomes 2,000 won.

The token trading unit 234 serves to provide a function for the user to purchase a product of the corresponding company using the company-specific token provided to the user through the user terminal 100 .

For example, assuming that product A sold by company A registered in a token market operated by the token trading unit 234 through a platform site operated by the platform server 200 or a dedicated app is 1,500 won, the A The user can access the platform site or dedicated app through the user terminal 100 and purchase product A with 1,500 won of A token. This is just an example, and assuming that product B sold by company A is 5,000 won, the user A can be configured to purchase product B through an additional payment of 3,500 won and 1,500 won of A token in possession.

Therefore, company A can secure sales equivalent to 50% of the maximum advertising cost through the advertising cost reward method with the A token issued at 50% of the advertising cost. This is only one example and is not limited thereto.

To summarize, as an example, company A pays 5 million won to the platform for advertising expenses, and the platform server 200 tokenizes 2.5 million won, which is 50% of the advertising expenses, pays them to users, and uses the paid tokens. If you purchase the products of company A, you will secure up to 2.5 million won in sales.

This can bring the effect of increasing the return on investment in advertising costs compared to other advertising platforms, and has the effect of securing loyal users to purchase products.

In other words, users can acquire needs satisfaction and reward tokens by selectively viewing advertisements based on their needs, advertisers can deliver part of the actual advertising marketing costs to potential customers, and can secure customer data on users who watched advertisements. There is an effect.

In addition, if the platform server 200 can issue a common token through a partnership agreement between multiple companies, it may be possible to purchase products of multiple companies through the public token.

6 is a flowchart showing the overall flow of a method for providing advertisement rewards using a block chain according to the present invention.

In the following, with reference to FIG. 6, a method of providing advertisement rewards using a blockchain using an advertisement reward platform system using a blockchain having the same configuration as described above will be described.

In the method of providing advertisement rewards using blockchain, which will be described later, each step is performed in the platform server 200 unless otherwise specified.

Referring to FIG. 6, in the method of providing advertisement rewards using a blockchain according to another aspect of the present invention, first, a platform server 200 that provides an advertisement reward service through an internet network through a user terminal 100 A user access step (S10) of accessing the operating platform site or dedicated application is performed.

Next, the platform server 200 performs an advertisement list providing step (S20) of providing a customized advertisement list based on user information previously input through the user terminal 100 connected to the platform site or dedicated application.

On the other hand, before the advertisement list providing step (S20), user information including personal information including the user's age and interest information including cooking, performance, activity, interior, meeting, etc. is received from the user terminal 100. A user information input step of receiving the input and storing it in the database unit may be performed.

In addition, advertiser information including product information and advertisement materials (advertisement video) for advertisement categories and products or services including corporate information, cooking, performance, activity, interior, meeting, etc. is input from a number of companies in advance An advertiser information input step stored in the database unit may be performed. This may be input from the advertiser's terminal or received through a non-face-to-face meeting and input by the manager.

In addition, before the advertisement list providing step (S20), the platform server 200 performs an advertisement target setting step of setting an advertisement target to provide an advertisement of the advertiser according to the request of the advertiser or the input of the advertiser terminal, and the setting A main target selection step of selecting a main target to provide an advertisement according to one advertisement target may be performed.

In this case, the main target selection step may be performed to select a main target by matching with the advertisement target based on interest information previously input by the user through the user terminal in order to grasp the user's needs.

Next, an advertisement selection step (S30) is performed in which the user selects an advertisement to be viewed from among the advertisement list provided to the user terminal 100. At this time, when the user selects an advertisement through the user terminal 100, the user terminal 100 transmits a selection signal for the selected advertisement to the platform server 200.

Next, an advertisement providing step (S40) of providing the advertisement selected in the platform server 200 to the user terminal according to the advertisement selection of the user terminal is performed. That is, the platform server 200 receives the selection signal from the user terminal 100 and provides an advertisement according to the selection signal to the user terminal 100 .

Next, a token payment step (S50) of providing a blockchain-based token to the user according to the user watching the provided advertisement through the user terminal 100 is performed.

Prior to the token payment step (S50), the platform server 200 may perform a token issuance step of issuing a blockchain-based token dedicated to the advertiser company for an amount corresponding to a predetermined ratio of the advertising fee paid from the advertiser company. can

On the other hand, after the token payment step (S50), the platform server 200 collects advertisement viewing information including the number of views of advertisements provided through the advertisement providing step (S40), time zone, and user's age, gender, and interests. An advertisement viewing information collection step may be performed.

Therefore, after the token payment step (S50), in the main target selection step (S30), based on the advertisement viewing information, the main target may be re-selected for the previously provided advertisement.

On the other hand, after the token payment step (S50), the platform server 200 collects advertisement data selected by the user from the user terminal 100 and analyzes the user's propensity using artificial intelligence technology to analyze the user's propensity. steps can be performed.

Accordingly, after the token payment step (S50), the main target may be re-selected based on the user's propensity analyzed through the user propensity analysis in the main target selection step (S30).

At this time, in the main target selection step (S30), which is repeated in an infinite loop, the platform server 200 reselects the main target for the previously provided advertisement based on the advertisement viewing information, or based on the user's propensity. Thus, the main target can be re-selected, and the main target can be re-selected based on the advertisement viewing information and the user's propensity.

In addition, after the token payment step (S50), a token exchange step of exchanging different types of tokens between users through their respective user terminals 100 may be performed.

This can be performed through a platform site operated by the platform server 200 or an in-app function operated through a dedicated app, and can have the effect of securing a wide range of users with various benefits through free token transactions between users. there is.

In addition, after the token payment step (S50), a token transaction step in which the user purchases a product of the corresponding company using the company-specific token provided to the user through the user terminal 100 may be further performed.

As described above, as a preferred example through the method of providing advertisement rewards using the blockchain according to the present invention, a user who needs a paid item during a game is provided with an advertisement list corresponding to a token that can purchase a paid item of the game After selecting an advertisement with a high reward rate and watching the advertisement, tokens can be received and paid items can be used to purchase game money or paid items. Here, the advertisement list may be configured to receive a list of corresponding advertisements through a search. This is only one example and is not limited thereto, and may be variously changed and performed.

Although the embodiments of the present invention have been described with reference to the above and accompanying drawings, those skilled in the art to which the present invention pertains can implement the present invention in other specific forms without changing the technical spirit or essential features. You will understand that there is Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

100: user terminal
200: platform server
210: member management module
211: user management department
212: Advertiser management department
220: advertisement management module
221: advertising target setting unit
222: main target setting unit
223: advertisement providing unit
224: user tendency analysis unit
225: advertisement viewing information collection unit
230: token management module
231: token issuance unit
232: Reward service department
233: token exchange unit
234: token trading unit

Claims (15)

In the advertisement reward platform system using blockchain,
A user terminal accessing a platform server that provides an advertisement reward service through an Internet network; and
A member management module that receives user information from the user terminal, stores and manages the user information in a database unit, and based on the user information, provides a customized advertisement list to the user terminal and an advertisement management module that provides selected advertisements from the user terminal; , A platform server including a token management module that pays a blockchain-based token to the user as the user watches the provided advertisement through the user terminal; Advertising reward platform system using blockchain including a. According to claim 1,
The member management module,
A user management unit that receives user information including personal information including the user's age and interest information including cooking, performance, activity, interior, meeting, etc. from the user terminal, and stores and manages the user information in the database unit;
It is characterized by including an advertiser management unit that stores and manages advertiser information including product information and advertisement materials for advertisement categories and products or services including corporate information, cooking, performances, activities, interiors, meetings, etc. from the advertiser side Advertising reward platform system using blockchain. According to claim 1,
The advertisement management module,
An advertisement target setting unit configured to set an advertisement target to provide an advertisement of the advertiser according to the advertiser's request or input from the advertiser's terminal;
A main target selection unit for selecting a main target to provide advertisements according to the advertisement target set by the advertisement target setting unit; and
Based on the main target information selected by the main target selection unit, an advertisement reward platform system using a block chain comprising an advertisement providing unit that provides an advertisement list to a user terminal and provides an advertisement selected from the user terminal. According to claim 3,
The main target selection unit,
In order to identify the user's needs, based on the interest information previously input by the user through the user terminal, the main target is selected by matching with the advertisement target set through the advertisement target setting unit. Advertising reward platform system. According to claim 3,
The advertisement management module,
Further comprising a user propensity analyzer that collects advertisement data selected by the user from the user terminal and analyzes the propensity of the user using artificial intelligence technology;
The main target selection unit,
An advertisement reward platform system using a blockchain, characterized in that for selecting a main target based on the user's propensity analyzed through the user propensity analyzer. According to claim 3,
The advertisement management module,
Further comprising an advertisement viewing information collection unit for collecting advertisement viewing information including the number of views of advertisements provided through the advertisement providing unit, time zone, and user's age, gender, and interests;
The main target selection unit,
When re-selecting the main target, based on the advertisement viewing information collected through the advertisement viewing information collection unit, using artificial intelligence technology to reselect the target suitable for the corporate brand. Advertising reward platform system using blockchain. According to claim 1,
The token management module,
A token issuing unit that issues blockchain-based tokens dedicated to the advertiser company for an amount corresponding to a predetermined percentage of the advertising fee paid by the advertiser company;
When a user views an advertisement provided from the platform server through the user terminal, a reward service unit that pays the user a company-exclusive token corresponding to the advertisement viewed by a predetermined amount;
A token exchange unit that performs a function of exchanging different types of tokens between users through their respective user terminals, and
An advertising reward platform system using a blockchain, characterized in that it includes a token trading unit that provides a function for a user to purchase a product of the company using a company-specific token paid to the user through a user terminal. In the advertising reward providing method using the block chain,
A user access step in which a user accesses a platform site or dedicated application operated by a platform server that provides an advertisement reward service through an Internet network through a user terminal;
An advertisement list providing step of providing a customized advertisement list based on user information to a user terminal connected to the platform site or dedicated application;
an advertisement selection step in which a user selects an advertisement to be viewed from among advertisement lists provided to the user terminal;
an advertisement providing step of providing an advertisement selected from a platform server to the user terminal according to advertisement selection of the user terminal; and
A method of providing advertisement rewards using a block chain comprising a token payment step of paying a blockchain-based token to the user as the user watches the provided advertisement through the user terminal. According to claim 8,
Prior to the advertisement list providing step,
Further comprising a user information input step of receiving and storing user information including personal information including the user's age and interest information including cooking, performance, activity, interior, meeting, etc. from the user terminal How to provide advertising rewards using blockchain. According to claim 8,
Prior to the advertisement list providing step,
An advertisement target setting step of setting an advertisement target to provide an advertisement of the advertiser according to the advertiser's request or input from the advertiser's terminal;
The method of providing advertisement rewards using block chain, characterized in that it further comprises a main target selection step of selecting a main target to provide advertisements according to the set advertisement target. According to claim 10,
The main target selection step,
A method of providing advertisement rewards using blockchain, characterized in that in order to identify the user's needs, a main target is selected by matching with the advertisement target based on interest information previously input by the user through the user terminal. According to claim 10,
After the token payment step,
Further comprising an advertisement viewing information collection step of collecting advertisement viewing information including the number of views of advertisements provided through the advertisement providing step, time zone, and user's age, gender, and interests,
The main target selection step,
Based on the advertisement viewing information, a method of providing advertisement rewards using a block chain, characterized in that for reselecting a main target for previously provided advertisements. According to claim 8,
Prior to the token payment step,
Advertising reward providing method using blockchain, further comprising a token issuing step of issuing a blockchain-based token dedicated to the advertiser company for an amount corresponding to a predetermined ratio of the advertising fee paid from the advertiser company. According to claim 8,
After the token payment step,
A method of providing advertising rewards using a block chain, further comprising a token exchange step of exchanging different types of tokens between users through their respective user terminals. According to claim 8,
After the token payment step,
A method of providing advertising rewards using a blockchain, further comprising a token transaction step in which a user purchases a product of a corresponding company using a company-specific token paid to the user through a user terminal.

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