KR20230055233A - Promotion System and Method of Promotion - Google Patents

Abstract

The present disclosure relates to a promotion system using a telephone call. The purpose of the present invention is to provide a new method for smoothly performing an advertising activity of a promoting company through the telephone calls. The promotion system includes: a home location register formed to connect communication between a transmitting terminal of a promoting company counselor and a receiving terminal; a first gateway relaying information exchange between the transmitting terminal and the home location register; a second gateway relaying the information exchange between the home location register and the receiving terminal; an additional call service server formed to provide an additional call service in which a giveaway offer condition is marked on the receiving terminal for the receiving terminal when receiving an additional call service transmission request of the receiving terminal from the home location register; a giveaway sending server receiving whether to satisfy the giveaway offer condition and giveaway sending information from the transmitting terminal and sending a giveaway coupon to the receiving terminal when the receiving terminal satisfies the giveaway offer condition; and a giveaway authorization server formed for the giveaway sending server to connect to the same and storing member information on a user of the receiving terminal, giveaway information, a giveaway sending means, charging information, and calculation information.

Description

Promotion system and method of promotion {Promotion System and Method of Promotion}

The present disclosure relates to a promotion system and a promotion method, and more specifically, to a promotion system and method for providing a gift coupon as a reward when a receiving terminal satisfies a condition for providing a gift.

Recently, as computer, electronic, and communication technologies have rapidly developed, wireless communication services are provided to various communication terminals using wireless networks. As the most basic wireless communication terminal, a mobile communication terminal capable of wirelessly making a voice call regardless of time and place has become widespread. Furthermore, these mobile communication terminals have not only a function to receive a call, but also a display and computer association function, and are used in various fields through wireless Internet service in a user's life. Through the wireless Internet service, information necessary for daily life, such as news, weather, sports, securities, exchange rates, and traffic information, can be provided in various forms such as text, voice, and image.

Meanwhile, as an environment in which a user can receive a phone call at any time is created, many promotional companies advertise products through telemarketing. However, most users of receiving terminals do not want to be provided with unnecessary advertisement information amid overflowing advertisements. Accordingly, when frequent advertisement calls are received, the user of the receiving terminal has a strong desire to select unwanted advertisement calls.

Recently, for the convenience of users, telecommunications companies or application developers, when a counselor of a promotional company makes a call to the user's receiving terminal, displays whether the outgoing phone number is for advertising or promotion on the screen of the user's receiving terminal in advance. to provide a display service.

However, it is difficult for the user to determine whether or not to receive a promotional phone call because the user cannot know whether the advertisement information that the counselor of the promotion company is to provide is necessary for the user.

Accordingly, when promotional companies use phone promotions to promote products, users often reject advertisement calls because they do not know the contents of advertisements, and thus make calls with pre-purchase customers who may be interested in advertisement products. Even connecting was not easy. For these reasons, promotion companies face great difficulties in telephone promotion (telemarketing).

Recently, a ring back tone (RBT) service or a so-called Coloring RBT (CRBT) service in which various sounds designated by a called subscriber of a mobile communication terminal are heard as a call waiting tone in the mobile communication terminal or a general phone of the calling subscriber of the other party. ) service is provided. Such a call waiting tone service is a service that provides a tone designated by a called subscriber to the other party.

As a prior art related to this, Patent Publication No. 10-2011-0030062 discloses that when a call is attempted with another person using a wireless mobile communication terminal registered with a mobile communication company, during the waiting time before the call is connected, the caller's An advertisement method for delivering an advertisement message using Ring Back Tone (RBT) transmitted to a wireless mobile communication terminal is described.

However, this advertising method can deliver coloring call waiting tones only when the caller makes a call to the receiving terminal, and thus has a limitation that advertising can be performed only to the caller, which is a problem that cannot be used for telemarketing where the target of advertisement is the user of the receiving terminal. there is

Therefore, it is possible to help the recipient to easily determine whether or not to connect the call to the advertisement call, and to reduce the recipient's reluctance to the advertisement call, so that a new method for a promotional company to efficiently advertise to the recipient through a phone call is provided. It is required.

Publication No. 10-2011-0030062

An object of the present disclosure is to provide a new method for smoothly performing advertisement activities of a promotional company through a phone call by providing a call supplementary service for displaying a condition for providing a gift to a receiving terminal.

According to one aspect of the present disclosure, a promotion system using a phone call is provided, comprising: a home location register configured to connect communication between a calling terminal and a receiving terminal of a promotion company counselor; a first gateway mediating information exchange between the calling terminal and the home location register; a second gateway mediating information exchange between the home location register and the receiving terminal; a call value added service server configured to provide a call value added service displaying a gift provision condition to the call terminal to the call terminal when a request for transmission of the call value added service is received from the home location register; a gift sending server that receives information on whether or not the gift providing condition is satisfied and gift sending information from the sending terminal, and sends a gift coupon to the receiving terminal when the receiving terminal meets the gift providing condition; and a prize approval server configured to allow access to the prize sending server and to store membership information, prize information, prize sending means, billing information, and settlement information of the user of the receiving terminal. .

In one embodiment, the call supplementary service,

Before the receiving terminal permits a call connection with the calling terminal of the salesperson of the sales promotion company, a display unit of the receiving terminal may display a condition for giving a gift.

In one embodiment, the call supplementary service,

Along with the giveaway conditions, at least one of the calling number, advertising product information, detailed information on the giveaway, call connection time, communication company authentication mark, personal authentication method guide, advertising image, and advertising video is displayed on the display unit of the receiving terminal. It may be a service that displays more.

In one embodiment, the condition for providing the gift may include: when a call connection time between the calling terminal and the called terminal of the sales agent of the sales promotion company is equal to or longer than a predetermined value; When the receiving terminal accesses an advertising site through the advertising Internet site address provided to the receiving terminal; When the advertising video provided to the receiving terminal is played for a predetermined or longer period of time; When an advertising product provided to the receiving terminal is purchased; and when the service of the advertisement provided to the receiving terminal is requested; Any one or more of them may be included.

In one embodiment, the prize approval server may provide the prize coupon to the receiving terminal through a text message or a mobile messenger.

According to another aspect of the present disclosure, a sales promotion method is provided using a promotion system including a home location register, a currency supplementary service server, a gift sending server, and a gift approval server, wherein the home location register is used to send messages from an external calling terminal. Receiving an outgoing call to an external receiving terminal; The home location register determines whether the receiving terminal can provide additional call service, and if the additional call service is available, the additional call service server determines the condition for providing a gift through the additional call service to the receiving terminal. Requesting to transmit to; providing, by the additional currency service server, the additional currency service so as to transmit the giveaway condition to the receiving terminal; allowing a call connection between the called terminal and the calling terminal by the home location register; requesting, by the home location register, to stop transmission of the additional call service to the additional call service server when the call connection between the receiving terminal and the calling terminal is permitted; stopping, by the additional call service server, providing the additional call service to the receiving terminal; connecting the calling terminal and the called terminal by the home location register so that a sales promotion company counselor can explain an advertisement product; releasing the call connection between the calling terminal and the called terminal by the home location register; when the call connection is disconnected, receiving, by the prize delivery server, a call connection state from the home location register; receiving, by the gift delivery server, information on whether a condition for providing a gift is satisfied and information on gift delivery from the calling terminal; transmitting, by the prize approval server, member information of the user of the receiving terminal, prize sending means, billing information, and settlement information to the prize sending server; and providing a gift coupon to the receiving terminal by the gift sending server.

In one embodiment, the step of transmitting, by the additional call service server, the giveaway condition to the receiving terminal through the additional call service,

The method may further include displaying, by the additional call service server, a condition for providing a gift on a display unit of the receiving terminal before allowing the receiving terminal to establish a call connection with the calling terminal of the sales agent at the sales terminal.

In one embodiment, the step of transmitting the condition for providing the prize to the receiving terminal is, through the call supplementary service, along with the condition for providing the prize, calling number, advertisement product name, detailed information of the prize, call connection time, communication company authentication The method may further include displaying at least one of a mark, a user authentication method guide, an advertising image, and an advertising video on the receiving terminal.

In one embodiment, the condition for providing the gift may include: when a call connection time between the calling terminal and the called terminal of the sales agent of the sales promotion company is equal to or longer than a predetermined value; When accessing an advertisement site linked to an advertisement image provided to the receiving terminal; When the advertising video provided to the receiving terminal is played for a predetermined or longer period of time; When an advertising product provided to the receiving terminal is purchased; and when the service of the advertisement provided to the receiving terminal is requested; Any one or more of them may be included.

In one embodiment, providing the gift coupon to the receiving terminal may further include providing, by the gift sending server, the gift coupon to the receiving terminal through a text message or a mobile messenger.

According to an embodiment of the present disclosure, an additional call service for displaying conditions for providing a gift is provided to the receiving terminal, and when the condition for providing a gift is satisfied, a gift coupon is provided to the user, so that the user of the receiving terminal can advertise Rejection of phone calls can be reduced, and the number of connection calls to advertisements can be increased, thereby providing a new way for promotional companies to smoothly conduct promotional activities.

1 is a diagram showing the configuration of a promotion system according to an embodiment of the present disclosure.
2 is a diagram illustrating a display unit of a receiving terminal displaying a condition for providing a gift through an additional call service of a promotion system according to an embodiment of the present disclosure.
3 is a diagram illustrating a state in which a gift coupon is provided to a display unit of a receiving terminal by a gift delivery server of a promotion system according to an embodiment of the present disclosure.
4 is a diagram illustrating an operational flow of a promotion system according to an embodiment of the present disclosure.

The advantages and features of the present disclosure and how to achieve them will become apparent with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present disclosure is not limited to the embodiments disclosed below, but will be implemented in a variety of different forms, and the present embodiments merely make the disclosure of the present disclosure complete, and those of ordinary skill in the art to which the present disclosure pertains. It is provided to fully inform the person of the scope of the invention, and the present disclosure is only defined by the scope of the claims.

Terms used in this specification are used only to describe specific embodiments and are not intended to limit the present disclosure. For example, a component expressed in the singular number should be understood as a concept including a plurality of components unless the context clearly means only the singular number. In addition, in the specification of the present disclosure, terms such as 'include' or 'have' are only intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and these Use of the term does not exclude the possibility of the presence or addition of one or more other features, numbers, steps, operations, components, parts, or combinations thereof.

In addition, unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this disclosure belongs.

Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and interpreted in an ideal or excessively formal meaning unless explicitly defined in the specification of the present disclosure. It doesn't work.

Hereinafter, embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. However, in the following description, if there is a risk of unnecessarily obscuring the gist of the present disclosure, detailed descriptions of well-known functions or configurations will be omitted.

1 is a diagram showing the configuration of a promotion system 100 according to an embodiment of the present disclosure. And, FIG. 2 is a view showing the appearance of the display unit 21 of the receiving terminal 20 on which the condition for giving a gift is displayed through the additional call service of the promotion system according to an embodiment of the present disclosure.

1 and 2, the promotion system 100 according to an embodiment of the present disclosure includes a home location register 110 (HLR: Home Location Register), a first gateway 120, and a second gateway 130. ), a currency supplementary service server 140, a gift sending server 150, and a gift approval server 160.

The home location register 110 may be configured to connect communication between the calling terminal 10 and the receiving terminal 20 of a sales promotion agent. However, the promotion system 100 of the present disclosure is not necessarily limited to the use of the home location register 110, and the home location register 110 can be replaced by a telephony application server (TAS). Here, 'TAS' may be a server that provides additional multimedia services such as caller ID display, call blocking, and ringback tone to the user's terminal 20 . For example, a sales promotion company counselor may request a voice call with the receiving terminal 20 through a communication network connected to the home location register 110 by inputting an incoming phone number on the calling terminal 10 and pressing a call button. . For example, the calling terminal 10 of a counselor of a sales promotion company may be a computer terminal capable of telephone calls and internet communication or a smart phone (mobile phone) capable of wireless communication. For example, the calling terminal 10 may be a computer terminal capable of using a wireless communication network. Also, the receiving terminal 20 may be a smart phone or a mobile phone.

The receiving terminal 20 includes a mode state storage unit (not shown), a subscriber information storage unit (not shown), a display unit 21, a microprocessor (not shown), a digital signal processing unit (not shown), A base band converter (not shown), a speaker 23, a microphone 22, and a receiving antenna (not shown) may be included.

The mode state storage unit stores the state of the current operation mode of the receiving terminal 20 selected by the key input unit. That is, the microprocessor assigns a unique state to each mode to classify the standby mode, outgoing mode, incoming mode, search mode, call mode, etc. of the receiving terminal 20 and updates the mode state storage unit.

The subscriber information storage unit (USIM: Universal Subscriber Identity Module) stores MIN, ESN, personal security key, various data necessary for the operation of the receiving terminal 20, and the like. The subscriber information storage unit is designed to be inserted into a slot (not shown) of the internal circuit board of the receiving terminal 20 in the form of a card, and is also referred to as a USIM card, and functions as an interface between the receiving terminal 20 and the wired/wireless communication network. Do it. In addition, the subscriber information storage unit stores information such as the last call volume, call rate, outgoing call volume, and total call volume.

The display unit 21 displays the operational status of the receiving terminal 20, including the power usage status, radio wave reception strength, date and time, and the condition for providing a prize through a call supplementary service in the process of connecting a call through text or text. It can be configured to be represented as an image.

The microprocessor controls the overall operation of the receiving terminal 20 by referring to the state flag stored in the mode state storage unit. In particular, the microprocessor calculates the text or image data of the giveaway conditions transmitted from the additional currency service server 140 to be displayed on the display unit 21 .

Digital Signal Processor (DSP) is a digital signal processor that codes or decodes voice signals, functions as an equalizer to remove multi-path noise, and performs sound data processing functions. It is a processor. In addition, the DSP exchanges voice data (Speech) with the base band conversion unit and receives digital data from the base band conversion unit.

The baseband conversion unit converts signals transmitted and received between the RF signal processing unit and the DSP, the speaker 23 and the microphone 22 into baseband signals, digital to analog conversion (DAC) and analog to digital It performs functions such as analog to digital conversion (ADC). The base band conversion unit transfers transmission data to the RF signal processing unit, and controls power of the RF signal processing unit or automatically controls its gain. And, the base band conversion unit receives the received signal from the RF signal processing unit.

The RF signal processor demodulates and amplifies the RF signal received from the receiving antenna, modulates the transmission signal applied from the baseband converter, and transmits the modulated signal to the radio space. The speaker 23 outputs audio data transmitted from the base band converter as audible sound, and the microphone 22 converts the user's voice input into an electrical signal.

Specifically, the home location register 110 receives location information of the receiving terminal 20 from the visitor location register and performs functions such as registration recognition, registration deletion, and location confirmation. In addition, the home location register 110 stores profile information of the receiving terminal 20 waiting for a call. Here, the profile information refers to mobile identification number (MIN), electronic serial number (ESN), and/or subscribed mobile communication service information of the receiving terminal 20 .

Here, the Visitor Location Register (VLR) is a database that manages subscribers by assigning temporary numbers to temporarily manage terminals in an exchange area.

Also, the home location register 110 may register additional call service information of the user of the receiving terminal 20 . When a call is requested from the calling terminal 10 of a sales promotion company counselor, the home location register 110 may be configured to check whether the user of the receiving terminal 20 has applied for the use of the additional call service. For example, the home location register 110 may be configured to transmit a call paging signal of the calling terminal 10 to the receiving terminal 20 when it is confirmed that the user of the receiving terminal is a call supplementary service user. Also, the home location register 110 may request the additional call service server 140 to transmit the additional call service to the receiving terminal 20 .

Specifically, the first gateway 120 may be configured to mediate information exchange between the calling terminal 10 and the home location register 110 . The first gateway 120 serves to properly convert communication protocols (protocols, communication protocols) on different networks. The second gateway 130 may be configured to mediate information exchange between the home location register 110 and the receiving terminal 20 .

In addition, the additional call service server 140, when receiving a request from the home location register 110 to transmit the additional call service to the receiving terminal 20, provides the additional call service displaying the giveaway condition to the receiving terminal 20. It can be configured to provide to the receiving terminal (20).

The home location register 110, the additional call service server 140, the gift delivery server 150, and the gift approval server 160 may be configured as separate servers, or even configured as one integrated server. good night.

Here, the 'additional call service' refers to displaying specific information on the display unit 21 of the receiving terminal 20 before the receiving terminal 20 allows a call connection with the calling terminal 10 of the sales agent of the sales promotion company. It is a service. For example, the call supplementary service may be a V coloring service provided by SK Telecom. That is, the call supplementary service starts when the receiving terminal 20 receives a phone call from the calling terminal 10 until the receiving terminal 20 accepts a call connection, the display unit 21 of the receiving terminal 20 ) is a service that shows text, image, video, etc. along with a call signal.

Moreover, the call supplementary service, together with the gift provision condition 34, the calling number 31, the caller 32, advertisement product information 33, detailed information of the gift 35, call connection time (not shown) ), a communication company certification mark 36, a user authentication method notice (not shown), an advertisement image (not shown), and an advertisement video (not shown) are displayed on the display unit 21 of the receiving terminal 20. ) can be further indicated.

The calling number 31 means the phone number of the calling terminal 10 . The advertising product information 33 is product information advertised by the counselor of the promotion company to the user of the receiving terminal 20, and includes, for example, the name of the advertising product and the Internet site address of the advertising product.

The advertisement image refers to an advertisement image of a product that the counselor intends to advertise.

The advertisement video refers to an advertisement video having advertisement contents of a product that the counselor intends to advertise.

Therefore, the promotion system 100 of the present disclosure, along with a condition for providing a gift to the display unit 21 of the receiving terminal 20 through the call supplementary service, any one or more of an advertisement product name, an advertisement image, and an advertisement video. By displaying the advertisement information, the user can know whether the advertisement information that the counselor of the promotion company is to provide is necessary information for the user, which can greatly assist the user in determining whether or not to receive a promotional phone call. Accordingly, the promotion company has an advantage of smoothly proceeding with a call connection with a customer who pre-purchases the advertisement product when promoting a product using a telephone promotion.

The detailed information 35 of the prize means information such as the product name and contents of the prize provided to the receiving terminal 20 when the condition for providing the prize 34 is satisfied.

Therefore, the promotion system 100 of the present disclosure displays the detailed information of the gift together with the condition for providing the gift on the display unit 21 of the receiving terminal 20 through the call supplementary service, thereby Since the user can determine whether the gift is necessary for him/herself and the value of the gift, it is possible to effectively assist the user in inducing the user to receive the advertisement call.

The call connection time refers to the total time during which calls are connected between the calling terminal 10 of the counselor and the receiving terminal 20 after the user of the receiving terminal 20 receives the call of the counselor.

The communication company authentication mark 36 is an authentication mark indicating that advertisements provided through the receiving terminal 20 are provided after being approved in advance by a communication company.

Therefore, the promotion system 100 of the present disclosure displays the communication company authentication mark 36 along with the gift provision condition on the display unit 21 of the receiving terminal 20 through the call supplementary service, so that the phone advertisement is displayed as a communication company. It can inform that it is a trustworthy company that has been formally approved from, and it can help the user of the receiving terminal 20 make a decision to allow advertising phone calls.

The user authentication method guide is a guide that guides the user of the receiving terminal 20 to proceed with user authentication in order to confirm that the user of the receiving terminal 20 is the owner of the phone number of the receiving terminal 20 . For example, the identity authentication method may be, for example, a method in which an authentication code is sent to the receiving terminal 20 as a text message and the user of the receiving terminal 20 inputs the authentication code at the identity authentication site. . In addition, the identity authentication method may be a method of inputting the first 6 digits of a social security number or sending an authentication code by e-mail.

3 is a diagram illustrating a state in which a gift coupon is provided to a display unit of a receiving terminal by a gift delivery server of a promotion system according to an embodiment of the present disclosure.

Referring back to FIG. 3 together with FIG. 1 , the gift sending server 150 is configured to send a gift coupon 40 to the receiving terminal 20 when the receiving terminal 20 satisfies the condition for providing the gift. can As a method of sending the gift coupon 40, the gift coupon may be sent through a text message or a mobile messenger. For example, the prize coupon 40 may include any one or more of a prize image 41, a prize barcode 42, a QR code 43, and a prize code 44. The gift code may be configured to provide a product corresponding to a coupon to the user when the user inputs the gift code on an Internet site that provides a gift.

The gift delivery server 150 may receive a transmission from the calling terminal 10 whether or not the condition for providing the gift is satisfied. The gift sending server 150 may receive information indicating whether a call time between the calling terminal 10 and the receiving terminal 20 satisfies the condition for providing the gift from the calling terminal 10 . The gift delivery server 150 may receive information on a gift corresponding to the gift coupon 40 transmitted from the calling terminal 10 to the receiving terminal 20 .

In addition, the prize approval server 160 may be configured such that the prize sending server 150 is accessible. For example, the award approval server 160 may have a database (not shown) configured to allow the award delivery server 150 to access and acquire information. The prize approval server 160 may be configured such that member information of the user of the receiving terminal 20 transmitted from the calling terminal 10, prize information, prize sending means, billing information, and settlement information are stored in the database. . The member information may include a phone number, gender, name, age, and address of the user of the receiving terminal 20 . The prize information may include a product name, price, and date of manufacture of the prize. The gift sending means may be a gift sending means designated by the counselor or the user of the receiving terminal 20 . For example, the means of sending the prizes may be a quick service or courier delivery that receives goods from a customer and immediately sends them to a destination. The billing information corresponds to a usage fee for a gift coupon payment service and a gift purchase price to be paid by the promotion company. The settlement information may include, among the billing information, information on an amount paid from the promotion company and an unpaid amount.

Therefore, the promotion system 100 of the present disclosure includes a call additional service server 140 configured to provide a call additional service for displaying a giveaway condition to the receiving terminal 20 to the receiving terminal 20, and a receiving terminal 20 ) includes a gift sending server 150 for sending a gift coupon to the receiving terminal 20 when the condition for providing the gift is satisfied, so that the user of the receiving terminal 20 advertises through a phone call by a counselor of a promotion company. If allowed, since it is possible to expect a gift coupon to be provided as a reward, the user can be induced to make a phone call with a counselor of the promotion company without rejecting the advertisement call.

Moreover, the promotion system 100 of the present disclosure enables a counselor of a promotion company to secure sufficient communication time with the user necessary for advertisement, so that the contents of the advertisement can be effectively delivered to the user.

In addition, the condition for providing the gift is that, when the call connection time between the calling terminal 10 and the receiving terminal 20 of the salesperson of the sales promotion company is longer than a predetermined amount, the receiving terminal 20 ) accesses an advertisement site, when an advertisement video provided to the receiving terminal 20 is played for a predetermined period of time or longer, when an advertisement product provided to the receiving terminal 20 is purchased, and an advertisement provided to the receiving terminal 20 It may include any one or more of the cases in which the service of is requested.

Specifically, the connection time between the calling terminal 10 and the receiving terminal 20 of the sales promotion company counselor may be the time when the sales promotion company counselor advertises a product to the user of the receiving terminal 20 through a phone call.

The advertisement Internet site address may be an address linked to an advertisement image displayed on the display unit 21 of the receiving terminal 20 through the call supplementary service.

A considerable member of the promotion company can check whether the receiving terminal 20 has access to the advertising site through the advertising Internet site address provided to the receiving terminal 20 . For example, by asking the user of the receiving terminal 20 about the advertisement information displayed on the advertisement site, the sales promotion company counselor can confirm whether the user accesses the advertisement site.

In addition, the prize approval server 160 may be configured to provide the prize coupon 40 to the receiving terminal 20 through a text message or a mobile messenger. The text message is referred to as a short message or is also called Short Message Service (SMS). The mobile messenger may be a messenger usable by a mobile device such as a "smart phone". However, it is not necessarily limited to this payment method, and a gift coupon may be provided to the user through a PC messenger, e-mail, or the like.

4 is a diagram illustrating an operational flow of a promotion system according to an embodiment of the present disclosure.

Referring again to FIG. 4 together with FIGS. 1 to 3, the promotion method according to an embodiment of the present disclosure includes a home location register 110, a first gateway 120, a second gateway 130, and a call supplementary service. This is a method of promoting sales using the promotion system 100 having a server 140 , a gift delivery server 150 , and a gift approval server 160 .

Specifically, the promotion method according to an embodiment of the present disclosure includes the steps of receiving an outgoing call from an external calling terminal 10 of a promotion company counselor to an external receiving terminal 20 by the home location register 110. (S10) is included.

In addition, in the promotion method according to an embodiment of the present disclosure, the home location register 110 checks whether the receiving terminal 20 can provide additional call service, and if the additional call service can be provided, the calling terminal 10 and activating a gift provision mode of (S11). That is, the home location register 110 can check whether the user of the receiving terminal 20 has subscribed to the additional call service. At this time, the home location register 110 may be in a state where subscription information for additional call service of the user of the receiving terminal 20 is pre-registered from the telecommunication company customer computer network. However, it is not limited to this method only, and the home location register 110, when receiving a call originating signal from the calling terminal 10, connects to the telecommunications company's customer computer network and provides call supplementary service subscription information of the user of the receiving terminal 20. can be checked.

Here, the 'additional call service' refers to displaying specific information on the display unit 21 of the receiving terminal 20 before the receiving terminal 20 allows a call connection with the calling terminal 10 of the sales agent of the sales promotion company. It is a service. For example, the call supplementary service may be any one or more of the V coloring supplementary service and the lettering supplementary service. The lettering supplementary service may be a service in which the home location register 110 makes a phone call (paging) to the receiving terminal 20 and displays text of predetermined content on the display unit 21 of the receiving terminal 20 there is.

Furthermore, in the promotion method according to an embodiment of the present disclosure, when the user of the receiving terminal 20 is a lettering supplementary service user, the home location register 110 provides the lettering supplementary service to the receiving terminal 20 through the A step (S12) of obtaining text information to be done from the call additional service server 140 may be further included. However, it is not necessarily limited to this method, and the home location register 110 is a separate lettering service server (shown not available).

The promotion method causes the home location register 110 to make a phone call (paging) to the receiving terminal 20, and displays the caller's name and the phone number of the calling terminal 10 on the display unit 21 using the lettering supplementary service. A step of displaying a number (S13) may be further included. For example, the sender's name may be the name of an advertisement product or the company name of an advertisement product.

When the additional call service can be provided to the receiving terminal 20, the home location register 110 causes the additional call service server 140 to transmit a gift provision condition to the receiving terminal 20 through the additional call service. A request may be made to the additional call service server 140 (S14). Here, the additional call service may be, for example, a V coloring service. Here, the 'V coloring service' refers to the display unit of the receiving terminal 20 ( 21) is a service that shows text, image, video, etc. along with a call signal.

Moreover, the promotion method according to an embodiment of the present disclosure includes a step (S15) of transmitting, by the additional call service server 140, the giveaway condition to the receiving terminal 20 through the additional call service.

More specifically, in the step of transmitting the gift provision conditions to the receiving terminal 20 (S15), the receiving terminal 20 communicates with the calling terminal 10 of the sales promotion company counselor by the call supplementary service server 140. Before allowing the call connection, a step of displaying a condition for providing a gift on the display unit 21 of the receiving terminal 20 may be further included.

The step of transmitting the prize provision conditions to the receiving terminal 20 is the caller name 32, calling number 31, advertisement product name 33, and prize along with the prize provision conditions through the call supplementary service. Of detailed information (35), call connection time (not shown), communication company certification mark (36), user authentication method notice (not shown), advertisement image (not shown), and advertisement video (not shown) A step of further displaying any one or more on the receiving terminal 20 may be further included.

More specifically, the condition for providing the giveaway is that, when the call connection time between the calling terminal 10 and the receiving terminal 20 of the sales agent of the promotion company is longer than a predetermined period, the advertising site linked to the advertising image provided to the receiving terminal 20 When access is made, when an advertising video provided to the receiving terminal 20 is played for a predetermined period of time or more, when an advertisement product provided to the receiving terminal 20 is purchased, and when an advertisement service provided to the receiving terminal 20 is requested. Any one or more of these cases may be included.

Further, the promotion method according to an embodiment of the present disclosure includes allowing a call connection between the receiving terminal 20 and the calling terminal 10 by the home location register 110 (S16). For example, when the user of the receiving terminal 20 allows a phone call with the calling terminal 10 by using a control unit (eg, a call button) of the receiving terminal 20, the home location register 110 allows the receiving terminal (Call connection between 20 and calling terminal 10 is possible.

Furthermore, in the promotion method according to an embodiment of the present disclosure, when the receiving terminal 20 allows a call connection with the calling terminal 10 by the home location register 110, the home location register 110 makes a call. and requesting the supplementary service server 140 to stop transmitting the additional call service (S17).

In addition, the promotion method according to an embodiment of the present disclosure includes a step of stopping the provision of the additional call service to the receiving terminal 20 by the call additional service server 140 (S18).

Furthermore, in the promotion method according to an embodiment of the present disclosure, the calling terminal 10 and the receiving terminal 20 of the sales promotion company counselor are provided by the home location register 110 so that the sales promotion company counselor can explain advertisement products. and connecting a call (S19).

Further, the promotion method according to an embodiment of the present disclosure includes the step of requesting, by the promotion system 100 , the promotion company counselor to explain advertisement products to the user through the receiving terminal 20 .

After the description of the advertisement product is finished, the home location register 110 may release the call connection between the calling terminal 10 and the receiving terminal 20 (S20).

Furthermore, in the promotion method according to an embodiment of the present disclosure, when the call connection is released, the gift sending server 150 may receive a call connection state from the home location register 110 (S21). For example, the call connection state may be a call connection state between the calling terminal 10 and the called terminal 20 .

Furthermore, in the promotion method according to an embodiment of the present disclosure, after the call connection is released, the gift sending server 150 provides the gift from the calling terminal 10 of the sales agent of the promotion company 100 by the promotion system 100. It is possible to receive information on whether conditions are satisfied and gift delivery (S22). Whether or not the gift provision condition is met means whether the user of the receiving terminal 20 satisfies the gift provision condition. The gift delivery information may include gift coupon information and delivery method information transmitted to the receiving terminal 20 .

In addition, in the promotion method according to an embodiment of the present disclosure, the user's membership information, gift sending means, billing information, and settlement information may be transmitted to the gift sending server 150 by the gift approval server 160. (S23).

In addition, in the promotion method according to an embodiment of the present disclosure, a gift coupon may be provided to the receiving terminal 20 by the gift sending server 150 (S24).

Moreover, the step of providing a gift coupon to the receiving terminal 20 (S24) is a step of providing the gift coupon 40 to the receiving terminal 20 through a text message or mobile messenger by the gift sending server 150. may further include.

Therefore, the promotion method of the present disclosure includes the step of displaying a condition for providing a gift on the display unit 21 of the receiving terminal 20 through the call supplementary service, thereby providing effective assistance in inducing the user to receive the advertisement call. can give

In addition, in the promotion method of the present disclosure, the user of the receiving terminal 20 can know whether the advertisement information to be provided by the counselor of the promotion company is necessary for the user, which is of great help in determining whether the user receives a promotion call. can give Accordingly, the promotion company has an advantage of smoothly proceeding with a call connection with a customer who pre-purchases the advertisement product when promoting a product using a telephone promotion.

In the embodiments disclosed herein, the arrangement of the illustrated components may vary depending on the environment or requirements in which the invention is implemented. For example, some components may be omitted or some components may be integrated and implemented as one.

In addition, the arrangement order and connection order of some components may be changed.

Although various embodiments of the present disclosure have been shown and described above, the present disclosure is not limited to the specific embodiments described above, and the above-described embodiments deviate from the subject matter of the present disclosure claimed in the appended claims. Without this, various modifications can be implemented by those skilled in the art to which the present invention pertains, and these modified embodiments should not be understood separately from the technical spirit or scope of the present disclosure. Therefore, the technical scope of the present disclosure should be defined only by the appended claims.

100: promotion system
110: home location register
120: first gateway
130: second gateway
140: call supplementary service server
150: gift delivery server
160: prize approval server
10: calling terminal
20: receiving terminal
21: display unit
22: microphone
23: speaker
31: calling number
32: Sender
33: Advertising product information
34: Conditions for giving away prizes
35: Prize Details
40: Prize coupon
41: Prize image
42: Prize barcode
43: QR code
44: Prize code

Claims (10)

As a promotion system using a phone call,
a Home Location Register configured to link communication between a calling terminal and a receiving terminal of a promotion company agent;
a first gateway mediating information exchange between the calling terminal and the home location register;
a second gateway mediating information exchange between the home location register and the receiving terminal;
a call value added service server configured to provide a call value added service displaying a gift provision condition to the call terminal to the call terminal when a request for transmission of the call value added service is received from the home location register;
a gift sending server that receives information on whether or not the gift providing condition is satisfied and gift sending information from the sending terminal, and sends a gift coupon to the receiving terminal when the receiving terminal meets the gift providing condition; and
a prize approval server configured to allow access to the prize sending server and to store member information of a user of the receiving terminal, prize information, prize sending means, billing information, and settlement information;
A promotional system comprising a. According to claim 1,
The additional call service,
The promotion system configured to display a condition for giving a gift on a display unit of the receiving terminal before the receiving terminal allows the salesperson of the salesperson to establish a call connection with the calling terminal. According to claim 1,
The additional call service,
Along with the giveaway conditions, at least one of the calling number, advertising product information, detailed information on the giveaway, call connection time, communication company authentication mark, personal authentication method guide, advertising image, and advertising video is displayed on the display unit of the receiving terminal. A promotion system that is a service that displays more. According to claim 3,
The conditions for providing the prize are:
When a call connection time between the calling terminal and the called terminal of the sales promotion company counselor is longer than a predetermined number;
When the receiving terminal accesses an advertising site through the advertising Internet site address provided to the receiving terminal;
When the advertising video provided to the receiving terminal is played for a predetermined or longer period of time;
When an advertising product provided to the receiving terminal is purchased; and
When the service of the advertisement provided to the receiving terminal is requested;
A promotional system comprising any one or more of the following: According to claim 1,
The prize approval server,
A promotion system for providing the gift coupon to the receiving terminal through a text message or a mobile messenger. A method of promoting by using a promotion system having a home location register, a currency supplementary service server, a gift sending server, and a gift approval server,
receiving, by the home location register, an outgoing call from an external calling terminal to an external receiving terminal;
The home location register determines whether the receiving terminal can provide additional call service, and if the additional call service is available, the additional call service server determines the condition for providing a gift through the additional call service to the receiving terminal. Requesting to transmit to;
providing, by the additional currency service server, the additional currency service so as to transmit the giveaway condition to the receiving terminal;
allowing a call connection between the called terminal and the calling terminal by the home location register;
requesting, by the home location register, to stop transmission of the additional call service to the additional call service server when the call connection between the receiving terminal and the calling terminal is permitted;
stopping, by the additional call service server, providing the additional call service to the receiving terminal;
connecting the calling terminal and the called terminal by the home location register so that a sales promotion company counselor can explain an advertisement product;
releasing the call connection between the calling terminal and the called terminal by the home location register;
when the call connection is disconnected, receiving, by the prize delivery server, a call connection state from the home location register;
receiving, by the gift delivery server, information on whether a condition for providing a gift is satisfied and information on gift delivery from the calling terminal;
transmitting, by the prize approval server, member information of the user of the receiving terminal, prize sending means, billing information, and settlement information to the prize sending server; and
providing a gift coupon to the receiving terminal by the gift sending server;
A promotional method comprising a. According to claim 6,
Transmitting, by the additional call service server, the giveaway condition to the receiving terminal through the additional call service,
displaying, by the additional call service server, a gift provision condition on a display unit of the receiving terminal before the receiving terminal permits a call connection with the calling terminal of the sales agent at the sales terminal;
A promotional method comprising a. According to claim 6,
The step of transmitting the giveaway condition to the receiving terminal,
Through the call supplementary service, at least one of the calling number, advertisement product name, detailed information of the prize, call connection time, communication company authentication mark, self-authentication method guide, advertisement image, and advertisement video, along with the condition for providing the prize Further display on the receiving terminal
A promotional method comprising a. According to claim 6,
The conditions for providing the prize are:
When a call connection time between the calling terminal and the called terminal of the sales promotion company counselor is longer than a predetermined number;
When accessing an advertisement site linked to an advertisement image provided to the receiving terminal;
When the advertising video provided to the receiving terminal is played for a predetermined or longer period of time;
When an advertisement product provided to the receiving terminal is purchased; and
When the service of the advertisement provided to the receiving terminal is requested;
promotional methods including any one or more of the following. According to claim 6,
The step of providing a prize coupon to the receiving terminal,
Providing, by the gift delivery server, a gift coupon to the receiving terminal through a text message or mobile messenger;
A promotional method further comprising.

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