KR20230024632A - Sport sponsorship system and method on network - Google Patents

Abstract

The present invention relates to a system and a method for providing a sports sponsorship program using a network, and more specifically, to a system for providing a sports sponsorship program using a network comprising: an information DB unit which stores information of users including a sponsor and a player; a sponsorship program generating unit which generates a sponsorship program for a virtual sports game by using at least one of information inputted by the sponsor or the player or the information stored in the information DB unit; a user managing unit which manages information of the sponsorship program and activity recording information of the player participating in the sponsorship program; and a reward calculating unit which calculates a reward for each player depending on the information managed in the user managing unit. The present invention can obtain a wide range of marketing effect.

Description

System and method for providing sports sponsorship program using network {SPORT SPONSORSHIP SYSTEM AND METHOD ON NETWORK}

The present invention relates to a system and method for providing a sports sponsorship program using a network, and more specifically, to a sports sponsorship program using a network that allows users, including sponsors and players, to more conveniently register and participate in a sponsorship program. It relates to a program providing system and method.

Sponsorship refers to an individual or business enterprise that pays for commercial product advertising, etc. In sports, sponsorship is a business relationship between an organization hosting a sports program and a company or organization that provides funds, resources, or services. and proposes the right to enjoy mutual commercial benefits. In other words, sports sponsorship has the advantage of contributing to the expansion of demand for products and sports, generating income, and providing publicity by providing a kind of subsidy to sports.

In a sponsorship program in a sports event that is generally held, the sponsor, the hosting company, earns money by selling admission tickets or broadcasting tickets, and gains PR (Public Relations) effects for its products and services. However, in the case of sports events without spectators or spectators, such as golf, there is little or no ticket revenue. In addition, even if broadcasting rights for sports events are sold to broadcasting companies, it is not easy to obtain profits through such broadcasting companies since they often receive broadcasting production fees corresponding to the broadcasting rights. That is, currently, there is a limit in that sponsor companies in sports events have no choice but to describe the PR effect for their products and services rather than economic profits through the sale of tickets or broadcasting rights.

In addition, the activities of players participating in the sponsorship program are very important for this PR effect, and the market size of watching players play in the overall sports market is very insignificant, and even that is for a specific star player. dependence is so high that most sponsorship programs are forced to focus on a handful of players in a handful of sports. As a result, there is a problem in that it is difficult to operate an effective sponsorship program.

Korean Registered Patent Publication No. 10-1986214

An object of the present invention is to enable users including sponsors and players to more conveniently register and participate in sponsorship programs by providing a platform using a network.

In addition, an object of the present invention is to obtain a broader marketing effect by holding a digital sports event in which even general players can participate and providing a sponsorship program therefor.

In addition, an object of the present invention is to maximize the marketing effect of sponsor companies by providing differential rewards according to behaviors such as game records and promotional activities of players participating in sponsor programs.

On the other hand, the technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

A sports sponsorship program providing system using a network according to the present invention includes an information DB unit for storing information of users including sponsors and players; a sponsorship program generating unit generating a sponsorship program for a virtual sports event using at least one of information input by the sponsor and the player or information stored in the information DB unit; a user management unit that manages information of the sponsorship program and activity record information of players participating in the sponsorship program; and a reward calculation unit that calculates a reward for each player according to the information managed by the user management unit.

The system for providing a sports sponsorship program using a network according to the present invention may further include a communication unit providing a network connection between terminals of the sponsor and the player.

In the system for providing a sports sponsorship program using a network according to the present invention, the information DB unit includes at least one of company name, industry type, financial information, major product, major service, interest sports event, sponsorship program holding history, and interest player. Sponsor information, including age, gender, occupation, region of residence, major play matches, major play locations, play records for each game, history of sponsorship program participation, popularity, companies of interest, products of interest, and at least one of services of interest Characterized in that it stores player information including.

In the sports sponsorship program providing system using a network according to the present invention, the information DB unit includes at least one of information input by users or information recorded as a result of the sports sponsorship program, and the stored information is periodically updated. characterized by being

In the system for providing a sports sponsorship program using a network according to the present invention, the sponsorship program generation unit generates a sponsorship program according to the sponsor's request, including the type of sports event input by the sponsor, the program operating period, and the game time. Sponsors based on detailed information, including at least one of the following: advertising products, advertising services, advertisers, number of participating players, terms of player participation, conditions of player activity, duration of player activity, content of player rewards, and method of providing player rewards. Characterized in that it generates a ship program.

In the system for providing a sports sponsorship program using a network according to the present invention, the sponsorship program generation unit generates a sponsorship program according to the player's request, including the type of sports event input by the player, the program operating period, and the game time. Sponsorship program based on details including at least one of the following: the number of players participating, the terms of player participation, the cost of player participation, the conditions for player activity, the duration of player activity, the content of player rewards, and the method of providing player rewards. characterized by the creation of

In the system for providing sports sponsorship programs using a network according to the present invention, the sponsorship program generation unit generates sponsorship programs regularly or irregularly, based on sponsor information and player information stored in the information DB unit. It is characterized by generating.

In the system for providing a sports sponsorship program using a network according to the present invention, the sponsorship program generation unit generates a sponsorship program based on the sponsor information and player information stored in the information DB unit, and the generated sponsorship program is It is characterized by including information and contents of participating player information designated to correspond to the corresponding sponsorship program.

A system for providing a sports sponsorship program using a network according to the present invention induces participation of players matching the content of the sponsorship program generated by the sponsorship program generator based on user information stored in the information DB unit. It is characterized in that it further includes; a player recommendation unit.

In the system for providing a sports sponsorship program using a network according to the present invention, the user manager may store activity record information of players participating in the sponsorship program by matching them with condition information of the corresponding sponsorship program.

In the system for providing a sports sponsorship program using a network according to the present invention, the user management unit notifies the corresponding player when an activity record of a player matched with the sponsorship program reaches a predetermined target achievement rate. .

In the system for providing a sports sponsorship program using a network according to the present invention, the user management unit, when the activity records of the players matched with the sponsorship program reach a predetermined target achievement rate, sets the activity records of each player to the corresponding sponsorship program. It is characterized by providing it to the sponsor of the program.

In the sports sponsorship program providing system using a network according to the present invention, the reward calculation unit includes at least one of a game score, a success rate for a predetermined action during a game, a teamwork score, and a manner score among the activity record information of the player. It is characterized in that a reward for the corresponding player is calculated based on game record information.

In the system for providing a sports sponsorship program using a network according to the present invention, the reward calculation unit analyzes image or video data among the activity record information of the player, and the exposure frequency or size of a specific brand or exposure frequency or size of a specific product. , It is characterized in that a reward for the player is calculated based on at least one of the player's specific gestures.

In the system for providing a sports sponsorship program using a network according to the present invention, the reward calculation unit, in order to analyze the image or video data of the player, object recognition technology, voice recognition technology, subtitle recognition technology, artificial intelligence (AI) Intelligence) characterized by using at least one method among learning models.

In the system for providing a sports sponsorship program using a network according to the present invention, the reward calculation unit analyzes SNS (Social Network Service) posting information among the player's activity record information to determine the exposure frequency or size of a specific brand, It is characterized in that the reward for the player is calculated based on at least one of the exposure frequency or size, the player's specific gesture, and other users' feedback information on the corresponding post.

In the system for providing a sports sponsorship program using a network according to the present invention, the reward calculation unit determines the activity condition priority set in the corresponding sponsorship program, the level of each player, the number of products sold according to the player's activity record, and the sponsor according to the player's activity record. It is characterized in that the reward is calculated by assigning a weight to each player's activity record according to a condition including at least one of the company's preferences.

The system for providing a sports sponsorship program using a network according to the present invention further includes a reward providing unit that provides a reward online or offline according to the reward for each player calculated by the reward calculation unit.

In addition, a sponsor program providing method performed in a sports sponsorship program providing system using a network according to the present invention includes the steps of storing information of users including sponsors and players in an information DB unit; generating a sponsorship program for a virtual sports event by using at least one of information input by the sponsor and the player or information stored in the information DB unit by a sponsorship program generating unit; managing, by a user management unit, information of the sponsorship program and activity record information of players participating in the sponsorship program; and calculating, by a reward calculation unit, a reward for each player according to information managed by the user management unit.

In the method for providing sports sponsorship programs using a network according to the present invention, the sponsorship program providing system is characterized in that terminals of the sponsors and players are network-connected through a communication unit.

In the method for providing a sports sponsorship program using a network according to the present invention, the information DB unit includes at least one of company name, industry type, financial information, main product, main service, sporting event of interest, history of sponsorship program holding, and player of interest. Sponsor information, including age, gender, occupation, region of residence, major play matches, major play locations, play records for each game, history of sponsorship program participation, popularity, companies of interest, products of interest, and at least one of services of interest Characterized in that it stores player information including.

In the method for providing a sports sponsorship program using a network according to the present invention, the information DB unit includes at least one of information input by users or information recorded as a result of the sports sponsorship program, and the stored information is periodically updated. characterized by being

In the method for providing a sports sponsorship program using a network according to the present invention, the sponsorship program generation unit generates a sponsorship program according to the sponsor's request, including the type of sports event input by the sponsor, the program operation period, and the game time. Sponsors based on detailed information, including at least one of the following: advertising products, advertising services, advertisers, number of participating players, terms of player participation, conditions of player activity, duration of player activity, content of player rewards, and method of providing player rewards. Characterized in that it generates a ship program.

In the method for providing a sports sponsorship program using a network according to the present invention, the sponsorship program generation unit generates a sponsorship program according to the player's request, including the type of sports event input by the player, the program operating period, and the game time. Sponsorship program based on details including at least one of the following: the number of players participating, the terms of player participation, the cost of player participation, the conditions for player activity, the duration of player activity, the content of player rewards, and the method of providing player rewards. characterized by the creation of

In the method for providing a sports sponsorship program using a network according to the present invention, the sponsorship program generator generates a sponsorship program regularly or irregularly, based on sponsor information and player information stored in the information DB unit. It is characterized by generating.

In the method for providing a sports sponsorship program using a network according to the present invention, the sponsorship program generation unit generates a sponsorship program based on sponsor information and player information stored in the information DB unit, and the generated sponsorship program is It is characterized by including information and contents of participating player information designated to correspond to the corresponding sponsorship program.

In the method of providing a sports sponsorship program using a network according to the present invention, after the step of generating a sponsorship program by the sponsorship program generating unit, and the user management unit using information of the sponsorship program and participating in the sponsorship program Prior to the step of managing the activity record information of the player, the player recommendation unit inducing participation of a player matching the contents of the sponsorship program generated by the sponsorship program generator based on the user information stored in the information DB unit. It is characterized in that it further includes;

In the method for providing a sports sponsorship program using a network according to the present invention, the step of managing the sponsorship program information and the activity record information of players participating in the sponsorship program by the user management unit may include participating in the sponsorship program. It is characterized in that it is performed in a manner of matching activity record information of a player playing with condition information of a corresponding sponsorship program and storing it.

In the method for providing a sports sponsorship program using a network according to the present invention, the step of managing the sponsorship program information and activity record information of players participating in the sponsorship program by the user management unit may include matching the sponsorship program to the sponsorship program. When the activity record of the player to be reached reaches a predetermined target achievement rate, notifying the corresponding player; characterized in that it further comprises.

In the method for providing a sports sponsorship program using a network according to the present invention, the step of managing the sponsorship program information and activity record information of players participating in the sponsorship program by the user management unit may include matching the sponsorship program to the sponsorship program. and providing the activity records of each player to the corresponding sponsorship program holding sponsor when the activity records of the players who become the target reach a predetermined target achievement rate.

In the method for providing a sports sponsorship program using a network according to the present invention, the step of calculating a reward for each player by the reward calculation unit includes a game score, a success rate for a predetermined action during a game, and a teamwork score among activity record information of the player. It is characterized in that it is performed by calculating a reward for the corresponding player based on game record information including at least one of, and manner scores.

In the method for providing a sports sponsorship program using a network according to the present invention, the step of calculating a reward for each player by the reward calculation unit analyzes image or video data among activity record information of the player to expose a specific brand. It is characterized in that a reward is calculated for a corresponding player based on at least one of frequency or size, exposure frequency or size of a specific product, and a specific gesture of the player.

In the method for providing a sports sponsorship program using a network according to the present invention, in order to analyze the image or video data of the player, object recognition technology, voice recognition technology, subtitle recognition technology, and artificial intelligence (AI) learning model are selected. It is characterized by using at least one or more methods.

In the method for providing a sports sponsorship program using a network according to the present invention, the step of calculating a reward for each player by the reward calculation unit analyzes SNS (Social Network Service) posting information among activity record information of the player to determine a specific The method of calculating the reward for the corresponding player based on at least one of the exposure frequency or size of the brand, the frequency or size of exposure of a specific product, the specific gesture of the player, and other users' feedback information on the corresponding post. to be characterized

In the method for providing a sports sponsorship program using a network according to the present invention, the step of calculating the reward for each player by the reward calculation unit is based on the activity condition priority set in the sponsorship program, the level of each player, and the player's activity record. It is characterized in that the reward is calculated by assigning a weight to each player's activity record according to a condition including at least one of the number of products sold and the preference of the sponsor company according to the player's activity record.

In the method for providing a sports sponsorship program using a network according to the present invention, after the step in which the reward calculation unit calculates a reward for each player, the reward providing unit, online or offline, according to the reward for each player calculated by the reward calculation unit It is characterized in that it further includes; providing a reward on the.

According to the present invention, by providing a platform using a network, an effect of enabling users including sponsors and players to more conveniently register and participate in a sponsorship program can be obtained.

In addition, according to the present invention, a broader marketing effect can be obtained by holding a digital sports event in which even general players can participate and providing a sponsorship program for the event.

In addition, according to the present invention, by providing differential rewards according to behaviors such as game records and promotional activities of players participating in the sponsor program, the effect of maximizing the marketing effect of the sponsor company can be obtained.

On the other hand, the effects of the present invention are not limited to those mentioned above, and other technical effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram for explaining a sports sponsorship program providing system using a network according to the present invention.
2 is a flowchart illustrating a method of providing a sports sponsorship program using a network according to the present invention.

Objects and technical configurations of the present invention and details of effects thereof will be more clearly understood by the following detailed signature based on the accompanying drawings in the specification of the present invention. An embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

The embodiments disclosed herein should not be construed or used as limiting the scope of the present invention. It goes without saying that the description, including the embodiments herein, has a variety of applications for those skilled in the art. Therefore, any embodiments described in the detailed description of the present invention are illustrative for better explaining the present invention, and the scope of the present invention is not intended to be limited to the examples.

The functional blocks shown in the drawings and described below are only examples of possible implementations. Other functional blocks may be used in other implementations without departing from the spirit and scope of the detailed description. Also, while one or more functional blocks of the present invention are represented as separate blocks, one or more of the functional blocks of the present invention may be a combination of various hardware and software configurations that perform the same function.

In addition, the expression of including certain components simply refers to the existence of the corresponding components as an “open” expression, and should not be understood as excluding additional components. Furthermore, it is understood that when a component is referred to as being “connected” or “connected” to another component, it may be directly connected or connected to the other component, but other components may exist in the middle. It should be.

Figure 1 shows a sports sponsorship program providing system using a network according to the present invention as a whole.

Meanwhile, the sports sponsorship program providing system 100 according to the present invention includes team sports such as soccer, baseball, basketball, volleyball, tennis, badminton, table tennis, golf, jogging, cycling, shooting, swimming, taekwondo, individual sports, etc. It can be applied to various sports events regardless of the number of players, but hereinafter, an embodiment of the present invention will be described using a golf game as an example.

Referring to FIG. 1, the system 100 for providing a sports sponsorship program using a network according to the present invention includes an information DB unit 110 that stores information of users including sponsors and players, and information input by the sponsors and players. A sponsorship program generating unit 130 for generating a sponsorship program for a virtual sports event using at least one of information or information stored in the information DB unit 110, the sponsorship program information and the sponsorship program and a user management unit 140 that manages activity record information of players participating in and a reward calculation unit 160 that calculates a reward for each player according to the information managed by the user management unit 140.

In addition, the sports sponsorship program providing system 100 of the present invention further includes a communication unit 120 connected to the terminal 105 of the user through a wired or wireless network. That is, the sports sponsorship program providing system 100 of the present invention receives information from the terminals 101 and 102 of sponsors or players by being network-connected to the terminals 101 and 102 of sponsors who are users. Information generated on the system may be provided to the terminals 101 and 102 of sponsors or players. In this case, when information is input and provided between both terminals, a push notification may be visually or aurally performed.

In addition, although not shown in FIG. 1, the sports sponsorship providing system 100 of the present invention provides a sponsor's terminal 101 to hold a virtual sports event and sponsorship program and the corresponding sports event or sponsorship program. In addition to the terminal 102 of a player who wants to participate, terminals of other users may be connected to a network to exchange various information. For example, advertisers (golf courses, indoor and outdoor stadiums, government or public institutions, for-profit or non-profit associations, online and offline sporting goods stores, corporate marketing departments, etc.) who want to gain publicity by sponsoring sports events or sponsorship programs Terminals or terminals of other users who do not directly participate in a sports game or sponsorship program and wish to observe the corresponding content may also be connected to the network. That is, the present invention does not limit the access authority of the system 100 at all times except for the minimum information accessible to the sports sponsorship program providing system 100, and therefore, the present invention does not limit the sponsor's business size (individual business or corporation). It is characterized by being able to hold virtual sports games and sponsorship programs freely, regardless of sponsorship products and amount of sponsorship programs, recognition of players or game skills, etc.) or sponsorship programs.

The information DB unit 110 of the sports sponsorship program providing system 100 according to the present invention includes at least one of the company name, industry type, financial information, major products, major services, sports events of interest, history of sponsorship programs, and players of interest. Sponsor information including one or more, and at least one of age, gender, occupation, region of residence, major play events, major play locations, play records for each game, history of sponsorship program participation, popularity, companies of interest, products of interest, and services of interest. Stores player information including the above.

Such information may be information directly input from the terminals 101 and 102 of sponsors or players connected to the network through the communication unit 120, and may include sports events held through the sports sponsorship program providing system 100 of the present invention The result value of the sponsorship program may be accumulated and stored information, or may be information collected from other platforms (app/web, etc.) accessible to the sports sponsorship program providing system 100. Also, it may be a combination of these pieces of information. That is, the information DB unit 110 may store previously disclosed information including information on sponsors and players collected through legal channels.

In addition, the information DB unit 110 may periodically update information to maintain the stored information in the latest version state. Specifically, the information DB unit 110 maintains the latest state of the stored information by collecting and periodically updating and recording information such as a record of a player's recent game in a sports stadium and an advertisement for a product recently released by a sponsor company. can

The sponsorship program generation unit 130 of the sports sponsorship program providing system 100 of the present invention selects at least one of information from the information DB unit 110 or information input through the terminals 101 and 102 of sponsors and players. One or more of them are used to create a virtual sports event and a sponsorship program for it.

For example, the sponsorship program generating unit 130 generates a sponsorship program according to the request of the sponsor terminal 101, and determines the type of sports event input through the sponsor terminal 101, the program operation period, based on details including at least one of the following: match duration, advertising products, advertising services, advertisers, number of participating players, terms of player participation, conditions of player activity, duration of player activity, content of player rewards, and method of providing player rewards; to create a sponsorship program.

In addition, the sponsorship program of the present invention may be created including advertising content for products or services to be promoted/advertised, and specifically, in various formats such as photos, videos, augmented reality (AR), and animations. As the advertisement contents composed of are included, it is possible to induce more active participation by arousing the player's interest. In addition, in the sponsorship program of the present invention, a sponsor (or advertiser) presents a specific score as a standard score for players who actively participate in a specific sport, shortens the recording time of the sports game, determines whether a high-level action is successful, etc. Participation conditions may be additionally set and created, and more rewards may be provided according to additionally set conditions, so that the present invention can induce active participation of players with excellent skills or high recognition.

In addition, the sponsorship program of the present invention lowers the restrictions on the participation conditions for the progress and final result of the corresponding sports event, and can be created based on the fun and interest-oriented participation conditions for simply enjoying the sports game itself. The sports sponsorship program includes more detailed conditions such as whether participating players have visited sports venues, golf courses, driving ranges, and sporting goods stores, photos, videos, contents, cheering messages, sports fashion costumes, and sporting goods items with records of visits. According to these detailed conditions, a player's preferred form of reward can be provided, which can induce active participation by players who enjoy sports games themselves or are interested in related products regardless of skill level.

That is, according to the present invention, by generating a virtual sports game and a sponsorship program for it according to a sponsor's request, based on the information previously stored in the information DB unit 110 and the information directly input by the sponsor, the sponsor's desired condition is met. You can create the most suitable sponsorship program that matches.

As another example, the sponsorship program generating unit 130 generates a sponsorship program according to the request of the player terminal 102, the type of sports event input through the player terminal 102, the program operating period, Sponsorship based on details including at least one of the following: duration of the match, number of players participating, terms of player participation, cost of player participation, terms of player activity, duration of player activity, content of player reward, and method of providing player reward. program can be created.

That is, the present invention creates a virtual sports event and a sponsorship program for it according to the player's request, so that the players can meet the desired conditions based on the information previously stored in the information DB unit 110 and the information directly input by the player. You can create the most suitable sponsorship program that matches. For example, by utilizing the sponsorship program providing system 100 of the present invention, even a simple game enjoyed by players on their own can be enjoyed as a sponsorship program more excitingly by systematically managing game records and competing. there is

As another example, the sponsorship program generating unit 130 generates sponsorship programs regularly or irregularly, and generates its own sponsorship programs based on sponsor information and player information stored in the information DB unit 110. can create In this case, the sponsorship program generation unit 130 may designate a sponsor or participating player to match the corresponding sports game and sponsorship program, and generate a sponsorship program including the contents of the designated player information.

That is, according to the present invention, even if there is no request from a sponsor or player, the system 100 can generate an appropriate sports event and a sponsorship program for it by utilizing the information stored in the system 100 itself, and by utilizing the previously stored information of the sponsor and the player, a suitable sponsor can be found. There is an advantage in that an optimal sponsorship program can be created by designating even participating players.

Additionally, the sports sponsorship program providing system 100 of the present invention further includes a player recommendation unit 150 that recommends players suitable for the created sponsorship program. The player recommendation unit 150 recommends a player who meets the content of the sponsorship program created by the sponsorship program generator 130 based on the user information stored in the information DB unit 110, so that the player participates. can induce

For example, if the corresponding sports event is golf, the sponsor of the sponsorship program is a cosmetic company for women, and the main products are functional cosmetics for sun protection and wrinkle improvement, the player recommendation unit 150 is stored in the information DB unit 1110. Based on the player information, it is possible to recommend players with a lot of outdoor game records among players who fall under “women, golfers, 30s to 50s”, and interest in beauty/beauty-related products based on their SNS activity records. High players can be selected and recommended. In this way, since the present invention can induce participation of players who match the content of the sponsorship program rather than simply matching sponsorship programs with famous players, more effective sports sponsorship program management is possible.

In addition, the player recommendation unit 150 recommends players having a specific region, a specific age group, a specific gender, a specific job, a specific hobby, a specific activity history, etc. according to the characteristics of a product that a sponsor (or advertiser) wants to promote/advertise. By recommending, the marketing effect of the sponsorship program can be further maximized. For example, by receiving a list of customers who have purchased a product to be promoted/advertised from a sponsor (or advertiser), a customer who has made a purchase reservation, and a list of customers who have purchased or installed a service or computer software program or application to be promoted/advertised , It is possible to recommend participation in the relevant sponsorship program to the corresponding customer or provide the right to participate first, thereby improving the quality of promotion/marketing for the corresponding product/service.

The user manager 140 of the sports sponsorship program providing system 100 of the present invention manages the sponsorship program information and activity record information of players participating in the sponsorship program. Specifically, the user management unit 140 may operate the sponsorship program more systematically by matching and storing activity record information of players participating in the sponsorship program with condition information of the corresponding sponsorship program.

For example, if Player A is participating in Sponsorship I and Sponsorship II, all activity records of Player A and activity records corresponding to the conditions of Sponsorship I are matched to Sponsorship I and stored, and Sponsorship II Activity records corresponding to the conditions are matched and stored in Sponsorship II, so that player A can systematically manage the activities of the sponsorship program in which Player A is participating.

In addition, the user management unit 140 may notify the corresponding player when the activity record of the player matched with the sponsorship program reaches a predetermined goal achievement rate. For example, if Player A participates in Sponsorship I with a distance of 200m and sets the target achievement rate to over 80%, when Player A reaches a goal achievement rate of 85% with a distance of 170m, pushes it to the player device. Notifications can be made, and through this, a record of the player's activity can be managed to facilitate goal achievement.

In addition, the user management unit 140 may provide the activity record of each player to the sponsor holding the sponsorship program when the activity record of the player matched with the sponsorship program reaches a predetermined target achievement rate. For example, if Sponsor B holds Sponsorship I with a distance of 200m and sets the goal achievement rate to over 80%, when the average distance of the players participating in Sponsorship I exceeds 160m and reaches the goal achievement rate, each player A record of each activity can be provided to sponsor B. At this time, it is possible to provide activity records for all players, but only the activity records of players who have reached the target achievement rate by exceeding the distance of 160m are provided, or only the list of players is selected and provided, and Sponsor B provides separate additional rewards for these players. It is also possible to operate the sponsorship program more effectively by adding benefits such as

Players or sponsors may set activity conditions for receiving such activity record information provision and notification functions. In other words, by receiving the target achievement rate and corresponding activity record information for the specific score, game time reduction rate, and success rate of high-difficulty action movements of the corresponding sports game, the player can show his/her own skills (excellent parts, weak points) for the corresponding sports game. As a sponsor, you can actively induce player activities that can further maximize the advertising effect of the product or service you want to promote/market.

The reward calculation unit 160 of the sports sponsorship program providing system 100 of the present invention calculates a reward for each player according to information managed by the user management unit 140 . That is, the reward calculation unit 160 calculates a reward for each player that can be received by participating in the sponsorship program, based on the activity record information of the player matched with the sponsorship program condition information and stored.

More specifically, the reward calculation unit 160 is based on game record information including at least one of a game score, a success rate for a predetermined action during a game, a teamwork score, and a manner score among activity record information of the player. Rewards can be calculated for In addition, the reward calculation unit 160 analyzes image or video data among the activity record information of the player, and the exposure frequency or size of a specific brand, the exposure frequency or size of a specific product, a specific gesture of a player, and a specific player A reward for a corresponding player may be calculated based on at least one of product or brand name mention frequencies. In this way, in order to analyze the image or video data of the player, the reward calculation unit 160 uses object recognition technology, voice recognition technology, subtitle recognition technology, data mining technology, machine learning or deep learning At least one method among the latest technologies, such as an artificial intelligence (AI) learning model, such as ) may be used.

For example, when a player participates in a sponsorship program with conditions related to product promotion and uploads/posts a photo as an activity record for that, the reward calculation unit 160 analyzes the photo image with object recognition technology to obtain a product By discriminating the degree or frequency of exposure of brands or logos, specific actions and gestures of players, etc., the rewards that players can receive can be collected and analyzed based on data to systematically and accurately calculate them.

As another example, when a player participates in a sponsorship program with conditions related to product promotion and uploads/posts a video as an activity record for that, the reward calculation unit 160 converts the corresponding video data to voice recognition technology and subtitle recognition technology. It is possible to systematically and accurately calculate the reward that the player can receive by analyzing the product brand or logo, etc.

As another example, when a player participates in a sponsorship program with conditions related to product promotion and uploads an image/video or a post containing the same to an SNS as an activity record for the player, the reward calculation unit 160 artificial intelligence ( AI (Artificial Intelligence) analysis of SNS post information through algorithms such as learning models to determine the exposure frequency or size of a specific brand, exposure frequency or size of a specific product, specific gesture of a player, etc. Through users' feedback information (e.g., the number of likes/interests/follows/comments/bookmarks, etc.) or the corresponding post (or access through the web/app link or input button included in the post), the brand's homepage or the corresponding product By analyzing the number of clicks on the sales page, the number of times the product was purchased (accessed through the web/app link or input button included in the post), etc., the reward that the player can receive is systematically and accurately can be calculated

In addition, the reward calculation unit 160 may calculate the reward for each player by assigning a weight according to the priority set by the sponsor among the conditions of the corresponding sponsorship program. Specifically, the priority of the activity conditions of players set by sponsors, weighting according to player level, traffic inflow or product sales volume, content views, and corresponding posts based on player activity records (SNS, web/app posts, etc.) For each player, according to conditions that include at least one of the feedback information of other users (e.g., the number of likes/interests/followers/comments/bookmarks, etc.) or the preferences of sponsor companies and users (subscribers, followers, visitors, etc.) It is possible to calculate rewards by assigning weights to activity records.

For example, if sponsor B is a golf course operator, a sponsorship program held by sponsor B may be weighted according to the number of visits to golf course a, and the game performance included in the sponsorship program may be weighted. If the requirements are met at golf course a, weight can be given to the performance of the corresponding game. Rewards can also be calculated.

That is, by using the system 100 for providing sports sponsorship programs according to the present invention, sponsors or players can conveniently create and participate in sponsorship programs under preferred conditions, and the sponsors or players want to prioritize them. Differential rewards can be calculated by assigning weight to the activity requirements of the sponsor, so the sponsor's marketing effect can be maximized.

In addition, the sports sponsorship program providing system 100 using a network according to the present invention includes a reward providing unit that provides a reward online or offline according to the reward for each player calculated by the reward calculation unit 160 ( 170) may be further included.

The reward providing unit 170 may be operated as one entity with the sponsorship program providing system 100 of the present invention, or may be separately operated by a third party. That is, the present invention does not stop at simply calculating the reward, and further includes a configuration of the reward providing unit 170 as a configuration for enabling the calculated reward to be actually provided.

For example, if the reward provided through the reward providing unit 170 is an online point or a bonus point for each player, the reward point can be directly provided to the corresponding player on the system 100 of the present invention. Points are managed within the system 100 of the present invention and used as bonus points when holding or participating in a sponsorship program, or when the player is affiliated with a business (eg, sports stadium, driving range, online and offline sports goods vendors, affiliated companies and brands). etc.) are managed so that they can be used when in use.

If the reward provided through the reward providing unit 170 is an item or gift certificate paid offline, the system 100 of the present invention receives the item or gift certificate directly from the sponsor and delivers it (or consignment delivery). To perform a task, or to provide a list of reward items or gift certificates to be paid to each player to the corresponding sponsor so that the corresponding reward can be smoothly paid.

Accordingly, the sports sponsorship program providing system 100 according to the present invention directly or indirectly manages the provision of rewards as a result of the sponsorship program, thereby improving the reliability between sponsors and participating players, thereby actively participating in both sponsors and players. In addition, the reliability of the sponsor company itself can be improved, and furthermore, the sponsor company can contribute to the sales activities of the sponsor company by using the improved reliability to secure affiliates and customers.

As described above, the sports sponsorship program providing system 100 according to the present invention provides a platform that is communicatively connected to a user terminal of a sponsor or player through a network, and conveniently provides a sponsorship program under conditions preferred by the sponsor or player. Since it is possible to create and participate in a sponsorship program, it is possible to obtain an effect that sponsorship programs can be held and participated more easily by not only large companies but also medium/small business sponsors, and not only professional players but also general or amateur players.

In addition, the sports sponsorship program providing system 100 according to the present invention can be used for non-profit organizations that require public participation for public purpose and social contribution, and government agencies that want to activate the local economy. For example, government agencies that want to revitalize the local economy can host sports sponsorship programs in conjunction with accommodations or tourist destinations in the province, and cities in certain provinces that have bicycle road infrastructure can establish cycle sponsorships in conjunction with tourist areas. A ship program can be held, through which program participants and tourists can visit the area, activate the local economy, including local restaurants and tourist attractions, and reconsider the city's reputation.

In addition, as the accessibility of sponsors or players is improved, the sports sponsorship program providing system 100 according to the present invention can easily hold a digital sports game and a sponsorship program therefor under desired conditions, and sponsorship programs desired by anyone. can participate, so more users can participate and get a broader marketing effect.

In addition, the sports sponsorship program providing system 100 according to the present invention systematically manages the behavior of players participating in the sponsor program, such as game records and promotional activities, and calculates and provides differential rewards accordingly, thereby actively participating in the players to maximize the marketing effect of the sponsor company.

2 is a flowchart illustrating a method of providing a sports sponsorship program using a network according to the present invention.

Meanwhile, the method for providing a sports sponsorship program according to the present invention includes team sports such as soccer, baseball, basketball, volleyball, tennis, badminton, table tennis, and individual sports such as golf, jogging, cycling, shooting, swimming, and taekwondo. It can be applied to various sports events regardless of the number of players, but hereinafter, an embodiment of the present invention will be described using a golf game as an example.

In addition, since the sports sponsorship program providing method according to the present invention is steps performed in the sponsorship program providing system of FIG. 1 described above, detailed descriptions of examples of the steps will be omitted. That is, the content omitted from the method for providing a sports sponsorship program described below is only omitted because the description overlaps with the description of FIG. 1, and should not be understood as intentionally excluded from the embodiment of the present invention.

Referring to FIG. 2 , a sponsor program providing method performed in a sports sponsorship program providing system using a network according to the present invention includes a step of storing information of users including sponsors and players in an information DB unit (S110). .

The information stored in the information DB unit includes sponsor information including at least one of company name, industry type, financial information, main product, main service, sporting event of interest, history of sponsorship program, and player of interest, age, gender , Occupation, region of residence, major play games, major play places, play records for each game, history of participation in sponsorship programs, popularity, companies of interest, products of interest, and services of interest. In order to store this information in the information DB unit, the system of the present invention provides advertisers (golf courses, indoor and outdoor stadiums, government or Public institutions, for-profit or non-profit associations, online and offline sports goods stores, corporate marketing departments, etc.), terminals of other users who do not directly participate in sports events or sponsorship programs, and communications It can be connected through wired and wireless networks.

In addition, the information stored in the information DB unit includes at least one of information input by users connected to the system of the present invention and information recorded as a result of the sports sponsorship program, and such information is information The step of storing in the DB (S110) may be repeated periodically to update the stored information to maintain freshness.

Next, in the method of providing a sponsor program performed in the system for providing a sports sponsorship program using a network according to the present invention, at least one of the information input by the sponsor and the player in the sponsorship program generator or the information stored in the information DB unit. and generating a sponsorship program for a virtual sports game by using (S130).

Specifically, in the step of generating the sponsorship program (S130), the sponsorship program is created according to the sponsor's request, including the type of sports event input by the sponsor, program operating period, game time, advertisement product, advertisement service, A sponsorship program may be created based on detailed information including at least one of advertisers, number of participating players, player participation conditions, player activity conditions, player activity period, player reward provision content, and player reward provision method. .

In this case, a sponsorship program may be created including advertising content for a product or service that the sponsor wants to promote/advertise, and specifically, in various formats such as photos, videos, augmented reality (AR), and animations. As the advertisement contents composed of are included, it is possible to induce more active participation by arousing the player's interest. In addition, in the sponsorship program of the present invention, a sponsor (or advertiser) presents a specific score as a standard score for players who actively participate in a specific sport, shortens the recording time of the sports game, determines whether a high-level action is successful, etc. Participation conditions may be additionally set and created, and more rewards may be provided according to additionally set conditions, so that the present invention can induce active participation of players with excellent skills or high recognition.

In addition, the sponsorship program of the present invention lowers the restrictions on the participation conditions for the progress and final result of the corresponding sports event, and can be created based on the fun and interest-oriented participation conditions for simply enjoying the sports game itself. The sports sponsorship program includes more detailed conditions such as whether participating players have visited sports venues, golf courses, driving ranges, and sporting goods stores, photos, videos, contents, cheering messages, sports fashion costumes, and sporting goods items with records of visits. According to these detailed conditions, a player's preferred form of reward can be provided, which can induce active participation by players who enjoy sports games themselves or are interested in related products regardless of skill level.

In the step of generating the sponsorship program (S130), the sponsorship program is created according to the player's request, and the type of sports game entered by the player, the duration of the program operation, the game time, the number of participating players, and the player's A sponsorship program may be created based on detailed information including at least one of a participation condition, a player's participation cost, a player's activity condition, a player's activity period, a player reward provision content, and a player reward provision method.

In addition, in the step of generating the sponsorship program (S130), the system itself generates the sponsorship program regularly or irregularly, but the sponsorship program can be generated based on the sponsor information and player information stored in the information DB unit. there is. In this case, the sponsorship program generated in step S130 may include sponsor information and participating player information designated to match the corresponding sponsorship program.

In addition, the present invention, after the step of generating the sponsorship program (S130), the player recommendation unit induces participation of players matching the contents of the sponsorship program generated based on the user information stored in the information DB unit ( S150) may be further included. That is, in the present invention, after the sponsorship program is created (S130), based on the information of users stored in the information DB, users who match the information of the corresponding sponsorship program are selected and invited to participate in the corresponding sponsorship program. It has the advantage that it can be operated more effectively.

In addition, the player recommendation unit 150 recommends players having a specific region, a specific age group, a specific gender, a specific job, a specific hobby, a specific activity history, etc. according to the characteristics of a product that a sponsor (or advertiser) wants to promote/advertise. By recommending, the marketing effect of the sponsorship program can be further maximized. For example, by receiving a list of customers who have purchased a product to be promoted/advertised from a sponsor (or advertiser), a customer who has made a purchase reservation, and a list of customers who have purchased or installed a service or computer software program or application to be promoted/advertised , It is possible to recommend participation in the relevant sponsorship program to the corresponding customer or provide the right to participate first, thereby improving the quality of promotion/marketing for the corresponding product/service.

The step of inducing the player to participate (S150) is applicable not only to the player but also to the sponsor, and in this case, another effect of actively inducing the participation of the sponsoring company in the corresponding sponsorship program can be obtained.

Next, the method for providing a sports sponsorship program using a network according to the present invention includes the step of managing, by a user management unit, information on the sponsorship program and activity record information of players participating in the sponsorship program (S140). do.

The step of managing the player's activity record information by the user manager (S140) is performed by matching the activity record information of the player participating in the sponsorship program with the condition information of the corresponding sponsorship program and storing it. That is, step S140 is performed to more systematically manage activity records of players participating in the sponsorship program.

In addition, the step S140 may further include a step (not shown) of notifying the corresponding player or the corresponding sponsor when the activity record of the player matched with the sponsorship program reaches a preset target achievement rate. That is, the sponsor or player can set a target achievement rate for the requirements of the sponsorship program, and when the target achievement rate is reached, the player or sponsor is notified of this, which has the advantage of inducing more active participation in the future.

Players or sponsors may set activity conditions for receiving such activity record information provision and notification functions. In other words, by receiving the target achievement rate and corresponding activity record information for the specific score, game time reduction rate, and success rate of high-difficulty action movements of the corresponding sports game, the player can show his/her own skills (excellent parts, weak points) for the corresponding sports game. As a sponsor, you can actively induce player activities that can further maximize the advertising effect of the product or service you want to promote/market.

Next, the method of providing a sports sponsorship program using a network according to the present invention includes calculating a reward for each player according to information managed by the user management unit by the reward calculation unit (S160).

Specifically, the step of calculating the reward (S160) is based on game record information including at least one or more of a game score, a success rate for a predetermined action during a game, a teamwork score, and a manner score among activity record information of a player. This is done in a way that calculates the reward for the player. In particular, in the step S160, artificial intelligence such as object recognition technology, voice recognition technology, subtitle recognition technology, data mining technology, machine learning or deep learning is used to more systematically and accurately calculate the reward for each player. State-of-the-art technologies such as AI (Artificial Intelligence) learning models can be used.

For example, the reward calculation unit analyzes image or video data among the player's activity record information, the exposure frequency or size of a specific brand, the exposure frequency or size of a specific product, a specific gesture of the player, or a specific product or brand of the player. Object recognition technology, voice recognition technology, subtitle recognition technology, data mining technology, machine learning or deep learning, when calculating the reward for the player based on at least one of the frequency of name mention State-of-the-art technologies such as, etc. may be utilized.

As another example, the reward calculation unit analyzes SNS (Social Network Service) post information among the activity record information of the player, and the exposure frequency or size of a specific brand, the exposure frequency or size of a specific product, a specific gesture of the player, When calculating a reward for a player based on at least one of the player's frequency of mentioning a specific product or brand name and other users' feedback information on the corresponding post, in addition to the object recognition technology, voice recognition technology, and subtitle recognition technology, , data mining technology, AI learning algorithm methods such as machine learning or deep learning can be utilized.

That is, the present invention can utilize various technologies to improve accuracy by collecting, analyzing, and calculating rewards for each player based on data.

In addition, when calculating the reward for the player, at least one or more of the activity condition priority set in the corresponding sponsorship program, the level of each player, the number of products sold according to the player activity record, and the preference of the sponsor company according to the player activity record. Rewards can be calculated by assigning weights to the activity records of each player according to conditions including.

Accordingly, the present invention has an advantage in that a sponsor can operate a sponsorship program in a manner desired by a sponsor by assigning weights to activity records of players desired by the sponsor.

Next, the method for providing a sports sponsorship program using a network according to the present invention may further include a step (S170) of providing a reward online or offline according to the reward for each player calculated by the reward calculation unit by the reward providing unit. can

That is, the present invention directly or indirectly manages the provision of rewards as a result of the sponsorship program, thereby improving the reliability between the sponsor and the participating players, so that both the sponsor and the player can expect active participation, as well as the reliability of the sponsor company itself. Furthermore, the sponsor company can contribute to the sales activities of the sponsor company by using the improved reliability to acquire affiliates and customers.

The system and method for providing a sports sponsorship program using a network according to the present invention have been described above. On the other hand, the present invention is not limited to the specific embodiments and application examples described above, and various modifications may be carried out by those skilled in the art to which the present invention belongs without departing from the gist of the present invention claimed in the claims. Of course, it is possible, and these modified implementations should not be understood separately from the technical spirit or prospect of the present invention.

100: Sports Sponsorship Provision System
101: sponsor terminal 102: player terminal
105: user terminal 110: information DB unit
120: communication unit 130: sponsorship program generation unit
140: user management unit 150: player recommendation unit
160: reward calculation unit 170: reward calculation unit

Claims (36)

an information DB unit for storing information of users including sponsors and players;
a sponsorship program generating unit generating a sponsorship program for a virtual sports event using at least one of information input by the sponsor and the player or information stored in the information DB unit;
a user management unit that manages information of the sponsorship program and activity record information of players participating in the sponsorship program; and
a reward calculation unit that calculates a reward for each player according to the information managed by the user management unit;
Sports sponsorship program providing system using a network comprising a.
According to claim 1,
a communication unit providing a network connection with terminals of the sponsor and the player;
Sports sponsorship program providing system using a network further comprising a.
According to claim 1,
The information DB unit,
Sponsor information including at least one of company name, industry, financial information, major products, major services, sporting events of interest, history of sponsorship programs, and players of interest;
Stores player information including at least one of age, gender, occupation, region of residence, major play matches, major play locations, play records by game, history of sponsorship program participation, popularity, companies of interest, products of interest, and services of interest A sports sponsorship program providing system using a network, characterized in that.
According to claim 1,
The information DB unit includes at least one of information input by users or information recorded as a result of the sports sponsorship program, and the stored information is periodically updated.
According to claim 1,
The sponsorship program generating unit generates a sponsorship program according to the request of the sponsor,
Type of sports event entered by the above sponsor, program operation period, game time, advertisement product, advertisement service, advertiser, number of participating players, player participation condition, player activity condition, player activity period, player reward provision, player A sports sponsorship program providing system using a network, characterized in that a sponsorship program is generated based on detailed information including at least one of reward providing methods.
According to claim 1,
The sponsorship program generating unit generates a sponsorship program according to the player's request,
Type of sports event entered by the above player, program operation period, game time, number of participating players, player participation conditions, player participation cost, player activity conditions, player activity period, player reward content, player reward provision method A sports sponsorship program providing system using a network, characterized in that for generating a sponsorship program based on detailed information including at least one of the following.
According to claim 1,
The sponsorship program generating unit generates a sponsorship program regularly or irregularly,
A sports sponsorship program providing system using a network, characterized in that a sponsorship program is generated based on the sponsor information and player information stored in the information DB unit.
According to claim 7,
The sponsorship program creation unit,
Generating a sponsorship program based on the sponsor information and player information stored in the information DB unit, wherein the generated sponsorship program includes sponsor information and participating player information designated to match the corresponding sponsorship program. Characterized in that Sports sponsorship program provision system using network.
According to claim 1,
a player recommendation unit for inducing participation of a player who meets the contents of the sponsorship program created by the sponsorship program creation unit, based on the user information stored in the information DB unit;
A sports sponsorship program providing system using a network, further comprising a.
According to claim 1,
The user management unit,
A sports sponsorship program providing system using a network, characterized in that the activity record information of players participating in the sponsorship program is matched with condition information of the corresponding sponsorship program and stored.
According to claim 10,
The user management unit,
A sports sponsorship program providing system using a network, characterized in that, when the activity record of the player matched with the sponsorship program reaches a predetermined target achievement rate, the corresponding player is notified of this.
According to claim 10,
The user management unit,
A sports sponsorship program providing system using a network, characterized in that, when the activity records of players matched with the sponsorship program reach a predetermined target achievement rate, the activity records of each player are provided to a sponsor holding the corresponding sponsorship program.
According to claim 1,
The reward calculation unit,
A network that calculates a reward for a corresponding player based on game record information including at least one of a game score, a success rate for a predetermined action during a game, a teamwork score, and a manner score among activity record information of the player. Sports sponsorship program provision system used.
According to claim 1,
The reward calculation unit,
By analyzing image or video data among the activity record information of the player, a reward for the player is calculated based on at least one of the exposure frequency or size of a specific brand, the exposure frequency or size of a specific product, and a specific gesture of the player. A sports sponsorship program providing system using a network, characterized in that for doing.
15. The method of claim 14,
The reward calculation unit,
In order to analyze the image or video data of the player, at least one method of object recognition technology, voice recognition technology, subtitle recognition technology, and artificial intelligence (AI) learning model is used. Sponsorship Program Delivery System.
According to claim 1,
The reward calculation unit,
Among the activity record information of the player, SNS (Social Network Service) post information is analyzed, and the exposure frequency or size of a specific brand, the exposure frequency or size of a specific product, a specific gesture of the player, and other users' feedback information on the corresponding post are analyzed. A sports sponsorship program providing system using a network, characterized in that for calculating a reward for a corresponding player based on at least one of them.
According to claim 1,
The reward calculation unit,
Each player's activity record is weighted according to conditions that include at least one of the activity condition priority set in the corresponding sponsorship program, level of each player, product sales volume based on the player's activity record, and preference of the sponsor company based on the player's activity record. A sports sponsorship program providing system using a network, characterized in that the reward is calculated by granting.
According to claim 1,
a reward providing unit that provides a reward online or offline according to the reward for each player calculated by the reward calculation unit;
A sports sponsorship program providing system using a network, further comprising a.
A sponsor program providing method performed in a sports sponsorship program providing system using a network, comprising:
storing information of users including sponsors and players in the information DB unit;
generating a sponsorship program for a virtual sports event by using at least one of information input by the sponsor and the player or information stored in the information DB unit by a sponsorship program generating unit;
managing, by a user management unit, information of the sponsorship program and activity record information of players participating in the sponsorship program; and
calculating, by a reward calculation unit, a reward for each player according to information managed by the user management unit;
Method for providing a sports sponsorship program using a network comprising a.
According to claim 19,
The method of providing a sports sponsorship program using a network, characterized in that the sponsorship program providing system is network-connected to terminals of the sponsor and players through a communication unit.
According to claim 19,
The information DB unit,
Sponsor information including at least one of company name, industry, financial information, major products, major services, sporting events of interest, history of sponsorship programs, and players of interest;
Stores player information including at least one of age, gender, occupation, region of residence, major play matches, major play locations, play records by game, history of sponsorship program participation, popularity, companies of interest, products of interest, and services of interest A method of providing a sports sponsorship program using a network, characterized in that.
According to claim 19,
The information DB unit includes at least one of information input by users or information recorded as a result of the sports sponsorship program, and the stored information is periodically updated.
According to claim 19,
The sponsorship program generating unit generates a sponsorship program according to the request of the sponsor,
Type of sports event entered by the above sponsor, program operation period, game time, advertisement product, advertisement service, advertiser, number of participating players, player participation condition, player activity condition, player activity period, player reward provision, player A method of providing a sports sponsorship program using a network, comprising generating a sponsorship program based on detailed information including at least one of reward providing methods.
According to claim 19,
The sponsorship program generating unit generates a sponsorship program according to the player's request,
Type of sports event entered by the above player, program operation period, game time, number of participating players, player participation conditions, player participation cost, player activity conditions, player activity period, player reward content, player reward provision method A method of providing a sports sponsorship program using a network, characterized in that generating a sponsorship program based on detailed information including at least one of the following.
According to claim 19,
The sponsorship program generating unit generates a sponsorship program regularly or irregularly,
A method of providing a sports sponsorship program using a network, characterized in that a sponsorship program is generated based on the sponsor information and player information stored in the information DB unit.
26. The method of claim 25,
The sponsorship program creation unit,
Generating a sponsorship program based on the sponsor information and player information stored in the information DB unit, wherein the generated sponsorship program includes sponsor information and participating player information designated to match the corresponding sponsorship program. A method of providing sports sponsorship programs using a network.
According to claim 19,
After the sponsorship program creation unit creates a sponsorship program, and before the user management unit manages the sponsorship program information and activity record information of players participating in the sponsorship program,
inducing participation of a player matching the content of the sponsorship program created by the sponsorship program creation unit, based on the user information stored in the information DB unit, by a player recommendation unit;
A method of providing a sports sponsorship program using a network, further comprising:
According to claim 1,
The step of managing the sponsorship program information and activity record information of players participating in the sponsorship program by the user management unit,
The method of providing a sports sponsorship program using a network, characterized in that carried out by a method of matching and storing activity record information of players participating in the sponsorship program with condition information of the corresponding sponsorship program.
29. The method of claim 28,
The step of managing the sponsorship program information and activity record information of players participating in the sponsorship program by the user management unit,
notifying the corresponding player when the activity record of the player matched with the sponsorship program reaches a predetermined target achievement rate;
A method of providing a sports sponsorship program using a network, further comprising:
29. The method of claim 28,
The step of managing the sponsorship program information and activity record information of players participating in the sponsorship program by the user management unit,
providing the activity records of each player to a sponsor holding the sponsorship program when the activity records of the players matched with the sponsorship program reach a predetermined goal achievement rate;
A method of providing a sports sponsorship program using a network, further comprising:
According to claim 19,
The step of calculating the reward for each player by the reward calculation unit,
Characterized in that a reward for the corresponding player is calculated based on game record information including at least one of a game score, a success rate for a predetermined action during a game, a teamwork score, and a manner score among activity record information of the player. A method of providing a sports sponsorship program using a network to be.
According to claim 19,
The step of calculating the reward for each player by the reward calculation unit,
By analyzing image or video data among the activity record information of the player, a reward for the player is calculated based on at least one of the exposure frequency or size of a specific brand, the exposure frequency or size of a specific product, and a specific gesture of the player. A method of providing a sports sponsorship program using a network, characterized in that it is performed in a way.
33. The method of claim 32,
In order to analyze the image or video data of the player, at least one method of object recognition technology, voice recognition technology, subtitle recognition technology, and artificial intelligence (AI) learning model is used. How to Offer a Sponsorship Program.
According to claim 19,
The step of calculating the reward for each player by the reward calculation unit,
Among the activity record information of the player, SNS (Social Network Service) post information is analyzed, and the exposure frequency or size of a specific brand, the exposure frequency or size of a specific product, a specific gesture of the player, and other users' feedback information on the corresponding post are analyzed. A method of providing a sports sponsorship program using a network, characterized in that it is performed by calculating a reward for a corresponding player based on at least one of them.
According to claim 19,
The step of calculating the reward for each player by the reward calculation unit,
Each player's activity record is weighted according to conditions that include at least one of the activity condition priority set in the sponsorship program, level of each player, product sales volume based on the player's activity record, and preference of the sponsor company based on the player's activity record. A method of providing a sports sponsorship program using a network, characterized in that it is performed in a way of calculating a reward by granting.
According to claim 19,
After the reward calculation unit calculates the reward for each player,
providing a reward online or offline, according to the reward for each player calculated by the reward calculation unit, by the reward providing unit;
A method of providing a sports sponsorship program using a network, further comprising:

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