KR20220166139A - A method of providing a service that supports the purchase of products in video content - Google Patents

Abstract

The present invention provides a method for providing a service for supporting a purchase of a product in a video content, capable of providing information with high accuracy and remarkably improved convenience. According to the present invention, the method for providing a service for supporting a purchase of a product in a video content includes: a video content receiving step of receiving an arbitrary video content from a media server by an administrator terminal; an information extracting step of individually extracting product identification information which is information on a product which is output on the video content and content identification information which is information identifying the video content by the administrator terminal after the video content receiving step; a searching step of generating search result information which is the information indicating a search result of the search based on multiple pieces of the extracted information through the information extracting step by a service server; a complex content generating step of generating a complex content in which the video content and the search result information are combined, by the administrator terminal; and a complex content outputting step of outputting a complex content playing screen including the complex content to a user terminal by the service server after the complex content generating step.

Description

A method of providing a service that supports the purchase of products in video content}

In the present invention, when a viewer intends to purchase a product exposed in video content being played, when the user watches the video content, information about the product displayed through the video content along with the title of the video content is acquired. The present invention relates to a method of providing a product purchase assistance service on video content provided to enable the user to purchase a product.

Due to the recent generalization of smart phones, the era of ubiquitous screens in which videos can be viewed anytime, anywhere has arrived.

Along with the expansion of video streaming systems and mobile video content, the mobile video advertising market is also growing rapidly.

In particular, as 5G data mobile communication has been commercialized in earnest, the importance of the content has been highlighted, and video content is at the center.

On the other hand, when watching TV drama, web, or SNS video content, viewers frequently wonder what product the subject is wearing. At this time, the viewer proceeds with a re-search through the Internet in order to acquire product information about the product. In general, when acquiring the product information, as it proceeds without knowing the exact product name, the accuracy of the information about the product had the problem of lowering.

KR 10-0895293 B1, 'Cyber tag for interlocking digital object information in video contents, content reproducing device, method and system'

Accordingly, the present invention has been created to solve the above problems, and relates to a method of providing a product purchase assistance service on video content that solves the problems of the prior art.

Specifically, an object of the present invention is to assist in purchasing a product that can remarkably improve the convenience of purchasing the product by inducing a user to understand or purchase information about a specific product displayed in the video content even while watching the video content. intended to provide services.

A method for providing an auxiliary service for product purchase on video content according to the present invention includes a manager terminal, a media server that stores at least one video content while being communicatively connected to the manager terminal, a service server communicatively connected to the manager terminal, and communication with the service server. A method of providing a product purchase subsidized service on video content progressed through a product purchase subsidized system built to include a connected user terminal, the method comprising: providing a product purchase subsidized service from the media server in the manager terminal; a video content receiving step for receiving content; an information extraction step of extracting content identification information, which is information for identifying the video contents, and product identification information, which is information about a product displayed on the video contents, from the manager terminal after the video content receiving step; a search step of generating, in the service server, search result information, which is information representing a search result obtained by performing a search based on the information extracted through the information extraction step; a composite content creation step of generating composite content in which the video content and the search result information are combined through the manager terminal; and a composite content outputting step of outputting a composite content playback screen including the composite content from the service server to the user terminal after the composite content generating step.

More specifically, in the method of providing the product purchase assistance service, after the composite content is output through at least one user terminal through the composite content outputting step, the composite content is output from the user terminal onto the composite content. and an information output step of outputting, on the user terminal, merging information corresponding to a product selected by the selection signal when a selection signal for a product selected by the selection signal is input.

More specifically, the service server further includes an external service server that is connected to the user terminal and configured to proceed with the purchase of the product, and the outputting of the information includes, in the service server, the merged information. and generating purchase address information for accessing the external service server and providing the information to the user terminal. When a selection signal for address information is input, a purchase auxiliary information output step of generating and outputting purchase auxiliary information to the user terminal, which is information generated so that the product can be purchased by the external service server. characterized by

More specifically, the information extraction step may include: a first information extraction step of extracting the content identification information through the manager terminal; and a second information extraction step of extracting product identification information, which is information representing an arbitrary product output on a frame constituting the video content, through the manager terminal.

More specifically, the service server is constructed to communicate with the manager terminal, and is constructed to assist in searching for arbitrary information, and communicates with the manager terminal. and a second service server provided to distribute the generated composite content, wherein the searching step proceeds to collect identification information generated through the manager terminal in the first service server, and to output the composite content The step is characterized in that the second service server proceeds to receive the composite content from the manager terminal and distribute it to an arbitrary user terminal.

More specifically, the search step may include: an identification information collection step of collecting identification information generated through the manager terminal in the first service server; a search result information acquisition step of acquiring a plurality of search result information indicating a search result corresponding to the identification information in the first service server after the identification information collection step; and a search result merging step in which, after the search result information acquisition step, the first service server generates merge information, which is information obtained by merging the plurality of search result information into one information. .

More specifically, the search result information acquisition step may include: a first search result information acquisition step of generating and collecting first search result information, which is information obtained by converting a search result for the content identification information into text form; and a second search result information obtaining step of generating and collecting second search result information, which is information obtained by converting a search result for the product identification information into text form, wherein the merging of the search results includes the first search result information. The merging information may be generated by merging result information and the second search result information.

More specifically, the first search result information includes a title of the video content, a first keyword provided to enable identification of the video content, and output in text format.

More specifically, the second search result information indicates a product name of a product displayed in the video content, and includes a second keyword output in text format.

More specifically, the manager terminal is configured to generate product identification information, which is information identifying the product, by identifying an image of a product output on a plurality of frames constituting the video content based on an artificial neural network model. and an identification unit, wherein the identification information is information that can be output in a text format including at least one keyword.

More specifically, the composite content output screen may include a content output layer configured to reproduce the composite content; and a merge information output layer that is output on an area overlapping the content output layer and is output to retain an area equal to or smaller than the area occupied by the content output layer.

More specifically, the composite content output screen includes a virtual product tracking layer that tracks a product output on a frame constituting the composite content; When a selection signal is input from the user terminal, a product tracking step of calculating a frame corresponding to the input time point of the selection signal in the service server; and a merge information transmission step of loading, in the service server, merge information matched with a product existing in the calculated frame and transmitting the merge information to the user terminal after the product tracking step.

A method for providing a product purchase assistance service on video content of the present invention extracts content identification information for identifying video content and product identification information, which is information for product identification, respectively, and searches for the information, respectively. After that, after integrating and storing the search results, when playback of the composite content in which the video content and the search result are combined proceeds, when a specific product is selected while playing the content, the search result is output. By doing so, when a user watches video content, information about a product appearing through the video content along with the title of the video content can be obtained, and the effect of providing noticeably improved convenience and high-accuracy information can be obtained. there is.

In addition, when a selection for a specific product is in progress, by outputting the merging information, the user can more simply and accurately acquire information about the product appearing through the video content when watching the video content. , there is an effect of providing information with high accuracy.

In addition, by enabling purchase auxiliary information for purchasing a product to be output together with the complex content, it is possible to assist in acquiring information on the product as well as assisting in the process of purchasing the product. It can provide improved usability to users.

In addition, by distinguishing between the step of extracting identification information about content and the step of extracting identification information about products, accuracy of information can be improved, and thus information with higher accuracy can be provided.

In addition, by separating a first service server for search assistance and a second service server built to distribute complex contents, information stored on the first service server can be stored more safely, and the second service server It is possible to provide an effect of providing the information more quickly while allowing access of a plurality of user terminals through the server.

In addition, by converting different types of search results into text form and providing the merged information to the user, it is possible to provide an effect of assisting the user to obtain product information more easily. .

In addition, the accuracy of the information provided to the user can be improved by allowing the video content to be distinguished through the first keyword.

In addition, the accuracy of the information provided to the user can be improved by allowing products to be displayed in the video content to be distinguished through the second keyword.

In addition, by performing product identification based on an artificial neural network model, it is possible to provide an effect of more quickly and conveniently generating complex content.

And, through the merge information output layer formed to have an area not larger than the content output layer, information about the product is output through the merge information output layer so as not to disturb viewing of video content output on the content output layer. By doing so, it is possible to provide an effect capable of providing a user with a more improved user experience.

In addition, it induces users to quickly acquire information about products while watching videos so that users can make purchases directly while watching videos, thereby triggering a desire to purchase products without going through a separate search process for specific products. possible effects can be provided.

In addition, by tracking objects in video content including a plurality of frames so that the user can more accurately select the object, the reliability of the product purchasing assistance service providing method can be improved. can do.

1 is a configuration diagram schematically showing a system constructed to proceed with a method of providing a product purchasing auxiliary service on video content according to the present invention.
FIG. 2 is a configuration diagram showing a terminal of a system constructed to perform a method of providing a product purchasing auxiliary service on video content according to the present invention.
3 is a configuration diagram showing a service server of a system built to proceed with a method of providing a product purchasing auxiliary service on video content according to the present invention.
FIG. 4 is a block diagram illustrating a process sequence of a method for providing a product purchase assistance service on video content according to the present invention.
5 is a block diagram showing the progress sequence of the information extraction step among the progress steps of the method for providing a product purchase assistance service on video content according to the present invention.
FIG. 6 is a block diagram showing the progress sequence of the search step among the progress steps of the method for providing a product purchase assistance service on video content according to the present invention.
FIG. 7 is a block diagram showing the detailed progress sequence of the search step among the progress steps of the method of providing a product purchase assistance service on video content according to the present invention.
FIG. 8 is a block diagram showing the progress sequence of the composite content output step among the progress steps of the method for providing a product purchase assistance service on video content according to the present invention.
9 is a use state diagram illustrating a state in which a composite content playback screen is output on a user terminal through the method of providing a product purchasing auxiliary service on video content according to the present invention.
FIG. 10 is a flow chart showing a process sequence of a method for providing a product purchasing auxiliary service on video content according to the present invention.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below and can be implemented in various different forms, only these embodiments are intended to complete the disclosure of the present invention, and are common in the art to which the present invention belongs. It is provided to fully inform the knowledgeable person of the scope of the invention, and the invention is only defined by the scope of the claims.

Also, terms used in this specification are for describing the embodiments and are not intended to limit the present invention.

In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. As used herein, "comprises" and/or "comprising" does not exclude the presence or addition of other components than the recited components.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a meaning commonly understood by those of ordinary skill in the art to which the present invention belongs.

First, with reference to FIGS. 1 to 3 , a system built to proceed with a product purchasing auxiliary service on video content according to the present invention will be described.

1 is a block diagram schematically illustrating a system constructed to proceed with a method for providing a subsidized product purchase service on video content according to the present invention, and FIG. FIG. 3 is a configuration diagram showing a service server of a system constructed to proceed with the method of providing a product purchasing auxiliary service on video content according to the present invention.

First of all, the present invention proceeds through a product purchase auxiliary service providing system including a manager terminal 100, a media server 200 constructed to produce and store video contents, a service server 300, and a user terminal 500. do.

Here, the manager terminal 100 and the user terminal 500 include mobile phones, smart phones, notebook computers, digital broadcasting terminals, personal digital assistants (PDAs), portable multimedia players (PMPs), navigation devices, slate PCs, tablet PCs, It may include a watch type terminal, a glass type terminal (smart glass), a head mounted display (HMD), and the like.

The terminal includes an input unit, a sensing unit, a wireless communication unit, an output unit, a memory unit, an interface unit, a power supply unit, and a control unit.

And, the input unit includes a camera or video input unit for inputting a video signal, a microphone or microphone or audio input unit for inputting an audio signal, and a user input unit (eg, a touchpad, etc.) for receiving information from a user. can do.

Also, voice data or image data collected by the input unit may be analyzed and processed as a user's control command.

In addition, the sensing unit may include one or more sensors for sensing at least one of information in the terminal, surrounding environment information surrounding producer and consumer terminals, and user information.

For example, the sensing unit may be a proximity sensor, an illumination sensor, a touch sensor, an acceleration sensor, a magnetic sensor, a gravity sensor (G-sensor), Gyro sensor, motion sensor, RGB sensor, infrared sensor, finger scan sensor, ultrasonic sensor, optical sensor (eg For example, at least one of cameras).

Meanwhile, the terminal disclosed in this specification may combine and utilize information sensed by at least two or more of these sensors.

The output unit is for generating an output related to sight, hearing, or touch, and may include at least one of a display unit, a sound output unit, and a haptic module.

In addition, the display unit and the touch sensor may form a mutual layer structure or be integrally formed, thereby realizing a touch screen.

Such a touch screen may function as a user input unit providing an input interface between the terminal and the user and provide an output interface between the terminal and the user.

Subsequently, the interface unit serves as a passage for various types of external devices connected to the terminal.

These interface units include a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, and a port connecting a device having an identification module. , an audio I/O (Input/Output) port, a video I/O (Input/Output) port, and an earphone port.

In addition, the terminal may perform appropriate control related to the connected external device in response to the connection of the external device to the interface unit.

Also, the memory unit stores data supporting various functions of the terminal. The memory unit may store a plurality of application programs (application programs or applications) running in the terminal, data for operation of the mobile terminal, and instructions.

At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on terminals from the time of shipment for basic functions (eg, incoming and outgoing calls, outgoing functions, receiving and sending messages) of producer and consumer terminals. Meanwhile, an application program may be stored in a memory unit, installed on the terminal, and driven by a control unit to perform an operation (or function) of the mobile terminal.

In particular, among the terminals, the control unit of the manager terminal 100 may be equipped with an artificial neural network model, and based on this, identify the product image output on a plurality of frames constituting video content to identify the product. Characterized in that it is built to generate product identification information that is information.

In addition, of course, it can be constructed to generate content identification information, which is information for identifying the video content, through the artificial new public network model of the manager terminal 100.

As such, the control unit of the manager terminal 100 identifies products and contents based on the artificial neural network model, thereby providing an effect of more quickly and conveniently generating complex contents.

In addition to operations related to the service, the control unit typically controls overall operations of the terminal. The control unit may provide or process appropriate information or functions to the user by processing signals, data, information, etc. input or output through the components described above or by driving an application program stored in the memory unit.

In addition, the control unit may control at least some of the entire system components in order to drive an application program stored in the memory unit. Furthermore, the control unit may combine and operate at least two or more of the components included in the mobile terminal in order to drive the service.

The power supply unit receives external power and internal power under the control of the controller and supplies power to each component included in the mobile terminal. The power supply includes a battery, and the battery may be a built-in battery or a replaceable battery.

Next, the media server 200 is built to produce video content. For example, a broadcasting station that is a producer of the video content, an individual content producer, and a content producer holding a copyright for the video content, including an influencer. It is provided to operate on the side.

In addition, the service server 300 is provided to be able to communicate with the terminals and establish a network between each terminal, and at the same time calculate and / or process various data generated by the terminals and / or prepared to proceed with processing.

Also, the service server 300 is characterized in that it includes a first service server 310 and a second service server 320 .

Here, the first service server 310 is built to be communicatively connected to the manager terminal 100, and is built to assist in searching for arbitrary information input from the manager terminal 100, and includes a plurality of pieces of information. It is built to include a database in which can be stored.

At this time, the database of the first service server 310 is constructed so that information on various products that can be output through the video contents, together with information on the video contents, can be stored.

The second service server 320 is communicatively connected to the manager terminal and is provided to distribute composite contents generated by the manager terminal, and in the database of the second service server 320, at least one It is built so that the above complex contents can be stored.

In this way, by separating the first service server 310 for search assistance and the second service server 320 constructed to distribute complex contents, the information stored on the first service server 310 It can be stored more safely, and it is possible to provide an effect of providing the information more quickly while allowing access of a plurality of user terminals 500 through the second service server 320 .

Next, with reference to FIG. 4, the method of providing a product purchase assistance service on video content according to the present invention will be described in more detail.

FIG. 4 is a block diagram schematically showing the progress sequence of a method for providing a product purchase assistance service on video content according to the present invention.

As shown in FIG. 4 , the method of providing a product purchasing auxiliary service on video content according to the present invention includes a video content receiving step (S100), an information extraction step (S200), a search step (S300), and a composite content creation step (S400). , Complex contents output step (S500), merge information output step (S600), and purchase auxiliary information output step (S700).

First, in the video content receiving step (S100), the manager terminal proceeds to receive arbitrary video content from the media server.

Next, the information extraction step (S200) is a step proceeding to extract identification information from the manager terminal after the video content receiving step (S100).

Here, the identifying step includes content identification information that is information for identifying the video content and product identification information that is information about a product output on the video content, and when the information extraction step (S200) proceeds, the content is identified. information and the product identification information are respectively extracted.

And, the search step (S300) is a step that proceeds through the service server and the manager terminal, and more specifically, is a step that proceeds through the first service server constructed for searching various types of information.

In particular, through the search step (S300), the first service server proceeds to generate search result information, which is information indicating a search result of a search based on the information extracted through the information extraction step.

Next, the composite content creation step (S400) is performed through the manager terminal, and is a step in which composite content is generated by combining the video content and the search result information.

In particular, through the composite content generated through the composite content creation step (S400), it is possible to conveniently purchase a specific product while viewing the composite content in a user terminal, which will be described later.

In addition, the outputting of the composite contents (S500) is performed after the generating of the composite contents, and is a step in which the service server distributes and outputs the composite contents to the user terminal.

In particular, in the process of outputting the complex contents (S500), a second service server among the service servers may be used for distributing the complex contents.

More specifically, in the outputting of the composite content (S500), after the second service server receives the composite content generated through the administrator terminal and collects at least one composite content, the composite content is sent to the user terminal. and a composite content reproduction screen, which is a screen on which the composite content is reproduced, is output on the user terminal.

In addition, the outputting of the merged information (S600) is a step that proceeds through at least one or more arbitrary user terminals after outputting the composite contents (S500) and outputting the composite contents.

More specifically, in the outputting of the merge information (S600), when a selection signal for a product output on the composite content is input from the user terminal, merge information corresponding to the product selected by the selection signal is output. It proceeds to output on the user terminal.

Here, the merging information is information obtained by merging a plurality of search results obtained in the above-described search step (S300), and includes titles of video contents constituting the composite content and information about products displayed on the video contents. can include

More specifically, the merging information is information generated by merging the above-described content identification information and product identification information, and outputting the merging information more simply and accurately on content during the outputting of the merging information step. It is possible to provide information about the product to be.

In addition, from the step of outputting merged information (S600), the service server may further include an external service server.

Here, the external service server is connected to the user terminal and is characterized in that it is built to proceed with the purchase of the product.

In particular, in the outputting the merge information (S600), the service server may generate purchase address information for accessing the external service server along with the merge information and provide the information to the user terminal.

In this way, when the selection of the specific product output on the composite content is performed through the user terminal, merge information is simultaneously output on the user terminal where the composite content is output, so that the user can view the video content. It is possible to more simply and accurately acquire information about products displayed through the video content during viewing, and thus, there is an effect of providing information with high accuracy.

The step of outputting the purchase auxiliary information (S700) is a step that is performed when a selection signal for the purchase address information is input through the user terminal after the step of outputting the merged information.

More specifically, in the outputting of the auxiliary purchase information step (S700), the external service server generates the auxiliary purchase information, which is information generated to proceed with the purchase of the product, and outputs the generated auxiliary information to the user terminal.

In this way, by enabling purchase auxiliary information for purchasing a product to be output together with the complex content, it is possible to assist in acquiring information about the product as well as assisting in the process of purchasing the product. It can provide improved usability to users.

Next, with reference to FIG. 5 , the information extraction step will be described in more detail among the progress steps of the method for providing a product purchase assistance service according to the present invention.

5 is a block diagram showing the progress sequence of the information extraction step among the progress steps of the method for providing a product purchase assistance service on video content according to the present invention.

As shown in FIG. 5 , in the first information extraction step ( S210 ), content identification information, which is information capable of identifying the content, is extracted through the manager terminal.

In this case, the content identification information may be provided as information capable of distinguishing the content, such as a title, a file name, and a unique code of the content.

In addition, the second information extraction step (S220) is performed through the manager terminal and proceeds to extract product identification information, which is information representing an arbitrary product output on a frame constituting the video content.

In addition, in the second information extraction step ( S220 ), when it is impossible to extract the product identification information, similar product identification information indicating a product similar to the product on the product identification information may be extracted.

In this way, in the second information extraction step (S220), by proceeding with the extraction of additional information such as similar product identification information, it is possible to identify products similar to products that are not currently sold on the market, such as specially produced products, can provide an effect of providing more diverse product information.

As described above, by distinguishing the first information extraction step (S210) of extracting identification information about the content and the second information extraction step (S220) of extracting identification information about the product, the accuracy of the information can be improved. Therefore, it is possible to proceed with providing information with higher accuracy.

Next, with reference to FIGS. 6 and 7 , the search step will be described in more detail among the progress steps of the method for providing a product purchase assistance service according to the present invention.

FIG. 6 is a block diagram showing the sequence of a search step among the steps of a method for providing a subsidized product purchase service on video content according to the present invention. It is a block diagram showing the detailed progress sequence of the search step.

First, in the search step (S300), the first service server proceeds to collect identification information generated through the manager terminal.

At this time, the first service server, as described above, is constructed to be connected to the manager terminal through communication, and is a service server built to assist in searching for arbitrary information.

More specifically, the search step (S300) is characterized by including identification information collection step (S310), search result information acquisition step (S320) and search result merge step (S330).

First, in the identification information collection step (S310), the first service server collects identification information generated through the manager terminal.

The search result information acquisition step (S320) is a step that proceeds after the identification information collection step (S310), and is performed in the first service server, and search result information indicating a search result corresponding to the identification information is obtained. Proceed to acquire multiple.

The search result merging step (S330) is a step after the search result information acquisition step (S320), and is performed in the first service server, and is information obtained by merging the plurality of search result information into one information. It proceeds to generate merge information.

At this time, by being built to proceed with the above-described search step (S300) through the first service server for search assistance, the information stored on the first service server can be stored more safely, and the In the composite content output step, it is possible to provide an effect of providing the information more quickly while allowing access of a plurality of user terminals through a second service server separated from the first service server.

And, as shown in FIG. 7, the search result information acquisition step (S320) is characterized in that it includes a first search result information acquisition step (S321) and a second search result information acquisition step (S322).

First, in the first search result information acquisition step (S321), first search result information, which is information obtained by converting a search result for the content identification information into text form, is generated and collected.

In addition, the second search result information acquisition step (S322) generates second search result information, which is information obtained by converting a search result for any one or more information selected from among the product identification information and the similar product identification information into text form, proceeding to collect.

In this way, by converting different types of search results into text form and providing the merged information to the user, it is possible to provide an effect of assisting the user to obtain product information more easily. .

As shown in FIG. 6 again, the search result merging step (S330) performed after the search result information acquisition step generates the merged information by merging the first search result information and the second search result information. to be characterized

In particular, the first search result information includes a title of the video content, is prepared to enable identification of the video content, and includes a first keyword output in text format.

In this case, the accuracy of the information provided to the user can be improved by allowing the video content to be distinguished through the first keyword constituting the first search result information.

Further, the second search result information may indicate a product name of a product output in the video content or a product name of a product similar to the product, and may include a second keyword output in text format.

As described above, the accuracy of the information provided to the user side can be improved by allowing the product to be displayed in the video content to be distinguished through the second keyword constituting the second search result information.

Next, with reference to FIG. 8 , among the progress steps of the method for providing a product purchase assistance service according to the present invention, the composite content output step will be described in more detail.

FIG. 8 is a block diagram showing the progress sequence of the composite content output step among the progress steps of the method for providing a product purchase assistance service on video content according to the present invention.

As described above, the outputting of the composite content is a step in which a composite content output screen is output through the user terminal.

At this time, the composite content output screen includes a content output layer, which is a layer formed to output the composite content, a merge information output layer, which is a layer in which merge information is output, and a product output on a frame constituting the composite content. It is output to include a traced virtual product tracking layer, and the layers will be described in more detail with reference to FIG. 12 below.

As shown in FIG. 8 , the composite content outputting step (S500) is characterized in that it includes a product tracking step (S510) and a merge information transmission step (S520).

First, in the product tracking step (S510), when a selection signal for the product tracking layer is input from the user terminal, the service server proceeds to obtain information of a frame corresponding to an input time point of the selection signal.

At this time, the service server acquiring the information of the frame may use a second service server in which a plurality of merge information is stored, and after acquiring the information of the frame in the second service server, the following merge information is transmitted. Step S520 proceeds.

Next, the merge information transmission step (S520) is a step that proceeds after the product tracking step (S510), and is a step that proceeds through the second service server among the service servers.

At this time, the second service server loads merge information matching a product existing on a frame corresponding to the obtained frame information and transmits the loaded merge information to the user terminal.

As described above, by tracking objects in video content including a plurality of frames, so that the user can more accurately select the object, the reliability of the product purchase assistance service providing method can be improved. effect can be provided.

In addition, it induces users to quickly acquire information about products while watching videos so that users can make purchases directly while watching videos, thereby triggering a desire to purchase products without going through a separate search process for specific products. possible effects can be provided.

Next, with reference to FIG. 9 , a composite content playback screen outputted after the above-described composite content outputting step will be described in more detail.

9 is a use state diagram illustrating a state in which a composite content playback screen is displayed on a user terminal through the method of providing a product purchase assistance service on video content according to the present invention.

As shown in FIG. 9, the composite content output screen (MD) is output through the user terminal 500, and includes a content output layer (CL), a merge information output layer (MS), and a product tracking layer (VL). includes

Here, the content output layer (CL) is characterized in that it is formed to proceed with reproduction of the complex content.

The merge information output layer (ML) is output on an area overlapping the content output layer (CL), and a selection signal for a product output on the content output layer is input through the user terminal. Only in this case, the output of the merge information output layer (MS) proceeds.

In this case, the merge information output layer (ML) is characterized in that it is output to have an area smaller than or equal to the area occupied by the content output layer (CL).

And, the merge information output layer (ML) may be formed to have a smaller area than the area occupied by the content output layer (CL).

In this way, through the formation of a merge information output layer having an area within the range as described above, the merge information output layer for outputting product information does not interfere with the viewing of video content output on the content output layer. , it is possible to provide an effect capable of providing a more improved user experience to the user.

Also, the merge information described above may be output on the merge information output layer ML.

More specifically, the merge information may be output in a keyword form, and a first keyword output section K1 and a second keyword output section K2 are formed to output the keyword form of the merge information.

Here, the first keyword output section K1 is formed to output the first keyword constituting the first search result information, which is information indicating a search result for the above-described content.

And, the second keyword output section K2 is configured to output a second keyword constituting second search result information, which is information indicating a search result for the product described above.

As described above, by outputting the search results for the contents and products in the form of keywords as described above, it is possible to provide product information more conveniently and quickly.

In addition, product information including at least one selected from product image, product name, product price, and product purchase website is output on the merge information output layer (ML), and the product wearing image and the product image are displayed. It may include an image information output section (PS) including an image information output section (PS) and a purchase progress section (BS) including a URL formed to enable connection to a website where the product can be purchased.

Next, the product tracking layer (VL) is formed to track the product output on the frame constituting the composite content, may be formed transparently so as not to disturb the user's viewing of the content, and at least one can

In addition, as shown in the drawing, the merge information output layer (ML) can be output on the content output layer (CL) and simultaneously output at a location spaced apart from the product tracking layer (VL) by a predetermined distance.

More specifically, the merge information output layer (ML) output by the selection signal for the product tracking layer (VL1) selected by the user terminal from among the plurality of product tracking layers (VL) is the product tracking layer selected by the user terminal. It can be output at a location spaced a predetermined distance from (VL1) to assist the user to more smoothly view the composite content.

Next, with reference to FIG. 10 , a detailed procedure of the method of providing a product purchasing auxiliary service on video content according to the present invention will be described.

FIG. 10 is a flow chart showing a process sequence of a method for providing a product purchasing auxiliary service on video content according to the present invention.

As shown in FIG. 10 , the method of providing a product purchase assistance service on video content according to the present invention includes a video content receiving step (S100), an information extraction step (S200), a search step (S300), and a composite content creation step (S400). , composite content output step (S500), merged information output step (S600), and purchase auxiliary information output step (S700), and the above steps may be sequentially performed.

First, in order to proceed with the video content receiving step (S100), a video content request signal, which is a signal requesting the provision of video contents to the media server 200 in which at least one or more video contents are stored through the manager terminal 100. is entered.

Thereafter, the manager terminal 100 transmits the received video content request signal to the media server 200, and the media server 200 receiving the video content request signal corresponds to the video content request signal. The video content is loaded and transmitted to the manager terminal 100 side.

And, as described above, the information extraction step (S200) is performed through the manager terminal 100, and proceeds to extract at least one piece of information selected from among content identification information and product identification information.

Here, the content identification information may include at least one element selected from a title, a file name, and a unique code of the video content that can distinguish different video contents.

Then, product identification information, which is information representing an arbitrary product output on a frame constituting the video content, is extracted.

In addition, an artificial neural network model loaded in the manager terminal 100 may be used to individually collect the content identification information and the product identification information.

And, in the information extraction step (S200), in order to proceed with the following search step (S300), the first service server 310 built for information search proceeds to collect the content identification information and product identification information. do. As described above, a self-database can be built by having the first service server 310 collect a plurality of pieces of identification information.

In addition, although not particularly shown in the drawings, the first service server 310 is built to be accessible to an existing external database, so that more clear search results are obtained for the content identification information and the product identification information. Of course, it can be built to provide.

Next, the search step (S300) is performed. For the search step (S300), the search step (S300) is performed through the manager terminal 100 and the first service server 310. .

More specifically, during the search step (S300), the first service server 310 retrieves first search result information based on the content identification information generated through the manager terminal 100. generate

In this case, the first search result information is information obtained by converting a search result for the content identification information into text form, includes a title of the video content, is provided to enable identification of the video content, and is output in text format. It includes the first keyword that is.

Also, the first service server 310 generates second search result information based on the product identification information.

In particular, the second search result information is information obtained by converting a search result for the product identification information into text form, indicates a product name of a product output in the video content, and includes a second keyword output in text form. .

Thereafter, the first service server 310 generates merge information, which is information obtained by merging the first search result information and the second search result information.

In addition, the merging information may include frame information, which is information about a frame constituting the video content, and the frame information is information indicating a time when a product corresponding to the product identification information is output on the video content. can be used

Here, the merge information may be output in the form of a text in which the first keyword constituting the first search result information and the second keyword constituting the second search result information are merged, and the text is configured in units of keywords. Information can be provided more conveniently and clearly through the merged information generated so that it can be output in a form.

In this way, by converting different types of search results into text form and providing the merged information to the user, it is possible to provide an effect of assisting the user to obtain product information more easily. .

Next, the composite content creation step (S400) is performed, and the composite content creation step (S400) is performed through the manager terminal 100, the first service server 310, and the second service server 320.

More specifically, the merge information generated through the first service server 310 is transmitted to the manager terminal 100, and the video contents provided from the above-described media server through the manager terminal 100 and Complex content in which the merge information is combined is created.

Thereafter, the composite content is transmitted to the second service server 320 built to distribute the composite content, and the second service server 320 collects and stores at least one of the composite contents.

In addition, it goes without saying that the second service server 320 can also receive the merge information through the first service server 310 .

And, the composite content output step (S500) is a step that proceeds through the second service server 320 and the user terminal 500.

More specifically, in the outputting of the composite content (S500), the second service server 320 in a state in which at least one composite content is collected provides a composite content request signal input from the user terminal 500. When received, the user terminal 500 selects and provides the requested composite content, and the user terminal 500 proceeds to output a reproduction screen of the composite content provided from the second service server 320 .

Thereafter, the outputting of the merge information (S600) is performed, and the outputting of the merge information (S600) is characterized in that it is performed after a composite content playback screen is output on the user terminal (500).

More specifically, the outputting of the merge information (S600) may be performed at an arbitrary point in time when the composite content playback screen is being displayed through the user terminal 500, that is, when an arbitrary frame constituting the composite content is output. For example, when a product selection signal, which is a signal for an arbitrary product output on the composite content playback screen, is input, the user terminal outputs the product selection signal and a frame corresponding to the time when the product selection signal is input. Information related to the viewpoint is provided to the second service server 320 .

Thereafter, the second service server 320 loads merge information corresponding thereto based on the signal and information provided from the user terminal, and information capable of assisting the purchase of the product selected in the user terminal 500. In-purchase auxiliary information is generated and provided to the user terminal 500 .

Thereafter, the output of the merge information proceeds through the user terminal 500, and at this time, the merge information may be overlapped and output on the composite content playback screen.

In addition, through the user terminal 500, the purchase assistance information may be output together with the merged information, and through the output of the purchase assistance information, assist the user to more conveniently proceed with the purchase of the selected product. can

At this time, the purchase auxiliary information may include a web page address constructed to proceed with the purchase of the product.

Finally, the step of outputting the auxiliary purchase information (S700) is a step performed after the auxiliary purchase information is output through the user terminal 500, and for the process of outputting the auxiliary purchase information (S700), An external service server 400, which is a service server of a store that sells products, and the user terminal 500 may be configured to communicate with each other.

Here, as the external service server 400, a separate service server built to conduct electronic commerce may be used, or an external service server for electronic commerce that is already used may be used.

More specifically, in the purchase auxiliary output step (S700), when the user terminal 500 receives a purchase auxiliary information selection signal that is a selection signal for the purchase auxiliary information output to the user terminal 500, the purchase auxiliary information selection signal is input. The external service server 400 communicating with the user terminal receives the purchase auxiliary information selection signal.

Thereafter, the external service server 400 outputs a purchase screen including a web page constructed so that the user terminal can purchase the product to the user terminal, and finally the purchase screen on the user terminal. Through this, the user can proceed with the purchase of the selected product.

Each step according to the present invention described above may be executed in a different order if necessary, and even in the case of an embodiment in which the order is changed in this way, it is natural that it belongs to the scope of the present invention.

As described above, the present invention has been described with reference to the embodiments shown in the drawings, but this is only for explaining the present invention, and those skilled in the art to which the present invention belongs may make various modifications or equivalents from the detailed description of the present invention. It will be appreciated that one embodiment is possible.

Therefore, the true scope of the present invention should be determined by the technical spirit of the claims.

S100: video content receiving step
S200: information extraction step
S300: Search step
S400: Complex content creation step
S500: Composite content output step
S600: Merge Information Output Step
S700: Purchase auxiliary information output step
100: manager terminal
200: media server
300: service server
310: first service server
320: second service server
400: external service server
500: user terminal
CL: content output layer
MS: merge information output layer
PS: Image information output section
BS: Purchase Progress Section
K1: 1st keyword output section
K2: Second keyword output section
VL: Product Trace Layer

Claims (12)

A manager terminal 100, a media server 200 communicating with the manager terminal and storing at least one video content, a service server 300 communicating with the manager terminal, and a user terminal communicating with the service server In the method of providing a product purchase assistance service on video content proceeding through a product purchase assistance system including (500),
The method of providing the product purchasing auxiliary service,
a video content receiving step (S100) of receiving arbitrary video content from the media server in the manager terminal;
After the step of receiving the video content, an information extraction step (S200) of extracting content identification information, which is information for identifying the video content, and product identification information, which is information about a product output on the video content, from the manager terminal;
A search step (S300) of generating search result information, which is information indicating a search result obtained by performing a search based on the information extracted through the information extraction step, in the service server;
a composite content creation step (S400) of generating composite content in which the video content and the search result information are combined through the manager terminal; and
After the composite content generating step, a composite content output step (S500) in which the service server outputs a composite content playback screen including the composite content to the user terminal. How Ancillary Services Are Provided. According to claim 1,
The method of providing the product purchasing auxiliary service,
After the composite content is output through at least one arbitrary user terminal through the composite content outputting step, when a selection signal for an arbitrary product output on the composite content is input from the user terminal, the A method of providing an auxiliary product purchase service on video content, further comprising: outputting merged information (S600) of outputting merged information corresponding to a product selected by a selection signal onto the user terminal. According to claim 2,
The service server,
Further comprising: an external service server that is communicatively connected to the user terminal and is built to proceed with the purchase of the product;
In the step of outputting the merging information,
The service server generates purchase address information for accessing the external service server together with the merge information and provides the information to the user terminal,
The method of providing the product purchasing auxiliary service,
After the outputting of the merge information, when a selection signal for the purchase address information is input through the user terminal, the external service server generates purchase auxiliary information, which is information generated to proceed with the purchase of the product, so that the user A method of providing a product purchase assistance service on video content, further comprising the step of outputting purchase assistance information to the terminal (S700). According to claim 1,
In the information extraction step (S200),
A first information extraction step of extracting the content identification information through the manager terminal; (S210) and
A second information extraction step of extracting, through the manager terminal, product identification information, which is information indicating a product output on a frame constituting the video content, to be output; (S220). How to Provide Purchasing Assistance Services. According to claim 1,
The service server 300,
The first service server 310 built to be communicatively connected to the manager terminal 100 and to assist in searching for arbitrary information, and the composite content that is communicatively connected to the manager terminal and generated by the manager terminal Including a second service server 320 provided to proceed with the distribution of,
In the search step (S300),
The first service server proceeds to collect identification information generated through the manager terminal,
In the complex content output step (S500),
The second service server side receives the composite content from the manager terminal and distributes the composite content to an arbitrary user terminal. According to claim 5,
In the search step (S300),
an identification information collection step (S310) of collecting identification information generated through the manager terminal in the first service server;
After the identification information collection step, a search result information acquisition step (S320) of acquiring a plurality of search result information indicating search results corresponding to the identification information in the first service server; and
After the search result information acquisition step, a search result merge step (S330) in which the first service server generates merge information, which is information obtained by merging the plurality of search result information into one information. A method of providing a product purchase assistance service on video content to be. According to claim 6,
In the search result information acquisition step (S320),
A first search result information acquisition step (S321) of generating and collecting first search result information, which is information obtained by converting a search result for the content identification information into text form; and
A second search result information acquisition step (S322) of generating and collecting second search result information, which is information obtained by converting a search result for the product identification information into text form;
In the search result merging step (S330),
The method of providing a supplementary product purchase service on video content, characterized in that the merging information is generated by merging the first search result information and the second search result information. According to claim 7,
The first search result information,
A method for providing an auxiliary product purchase service on video contents, comprising a title of the video contents, a first keyword provided to enable identification of the video contents, and output in text format. According to claim 7,
The second search result information,
A method of providing a product purchase assistance service on video contents, comprising: a second keyword that indicates the product name of a product output in the video contents and is output in text format. According to claim 1,
The manager terminal,
A control unit configured to identify product images output on a plurality of frames constituting the video content based on an artificial neural network model and generate product identification information, which is information identifying the product. How to provide a product purchase assistance service on the content. According to claim 1,
The composite content output screen,
a content output layer configured to reproduce the complex content; and
and a merge information output layer output on an area overlapping the content output layer and having an area smaller than or equal to the area occupied by the content output layer. . According to claim 11,
The composite content output screen,
A product tracking layer for tracking a product output on a frame constituting the composite content;
In the complex content output step (S500),
When a selection signal for the product tracking layer is input from the user terminal, a product tracking step (S510) of calculating a frame corresponding to the input time point of the selection signal in the service server; and
After the product tracking step, a merge information transmission step (S520) of loading merge information matched with a product existing on the calculated frame in the service server and transmitting the merge information to the user terminal. How to provide subsidized services for the purchase of the above products.

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