KR20220150118A - Platform to track advertising consumption - Google Patents

Abstract

Provided is a platform for tracking an advertisement consumption, which comprises: an advertisement providing part that provides a participation code related to an advertisement for an advertisement target to be outputted on a signage; a signage location collection part that collects a location of the signage; and an advertisement consumption tracking part that enables the participation code outputted on the signage to be transmitted to an advertisement consumer terminal that consumes the advertisement, and tracks that the advertisement is consumed based on the location when determined that the location of the signage collected in the signage location collection part and the location of the advertisement consumer terminal are adjacent within a predetermined distance. Therefore, the present invention is capable of accurately tracking advertisement consumption.

Description

Platform to track advertising consumption}

The present invention relates to an advertisement consumption tracking platform, and more particularly, to an advertisement consumption tracking platform for tracking advertisement consumption based on location.

Conventionally, in advertising consumption, it has been difficult to accurately track advertisement consumption, such as how many advertisements were consumed by an advertisement consumer or where they were consumed.

In addition, in the case of discount coupons paid in exchange for advertising consumption to advertising consumers, as they are randomly distributed from one advertising consumer to acquaintances of advertising consumers who have not consumed the advertisement, from the standpoint of the advertiser selling the advertisement object, also suffered losses.

Accordingly, there is a need for an advertisement consumption tracking platform capable of tracking advertisement consumption more accurately than the conventional method and minimizing damage from the advertiser's point of view as described above.

The technical problem to be solved by the present invention is to provide an advertisement consumption tracking platform capable of tracking advertisement consumption based on location.

Another technical problem to be solved by the present invention is to provide an advertisement consumption tracking platform that minimizes the abuse of discount coupons.

Another technical problem to be solved by the present invention is to provide an advertisement consumption tracking platform that can help advertisers generate profits.

The technical problem to be solved by the present invention is not limited to the above.

In order to solve the above technical problem, the present invention provides an advertisement consumption tracking platform.

According to an embodiment, the advertisement consumption tracking platform includes an advertisement providing unit that provides a signage to output a participation code related to an advertisement of an advertisement target, a signage location collection unit that collects the location of the signage, and the participation code output on the signage is transmitted to the advertisement consumer terminal that consumes the advertisement, and the location of the signage collected by the signage location collection unit and the location of the advertisement consumer terminal are adjacent to each other within a predetermined distance. When it is determined, the advertisement consumption tracking unit may be included to track the advertisement as being consumed based on location.

According to an embodiment, the advertisement consumption tracking platform further includes a discount providing unit, wherein the participation code includes information on a discount amount of the advertisement target, and the discount providing unit includes a participation code from the advertisement consumer terminal When there is a payment request through the advertiser terminal to which is transmitted, a discount corresponding to the discount amount included in the participation code is provided, but when it is determined that the location-based consumption is the location-based consumption, the discount may be provided.

According to one embodiment, the advertisement consumption tracking platform further comprises a relay authentication unit, wherein the relay authentication unit, the participation code of the advertisement tracked as the location-based consumption in the advertisement consumption tracking unit, consumes the advertisement for the first time. Authenticating whether or not it has been delivered from the initial advertising consumer to the late advertising consumer receiving the participation code from the first advertising consumer, and further comprising a reward providing unit, wherein the reward providing unit receives the participation code authenticated by the relay authentication unit When there is a request for payment through the first advertisement consumer, the latter advertisement consumer, and the signage provider providing the signage, a reward may be provided with a reward.

According to one embodiment, the reward providing unit, when there is a payment request through the authenticated participation code within the payment time set in advance by the advertiser, compared to the case where the payment request is made at a time other than the payment time, the first advertisement consumer can offer more rewards.

According to one embodiment, the advertisement providing unit, together with the participation code, store information including at least one of the name of the store where the advertisement target is selling, the location of the store, contact information of the store, and the discount amount Managed, but the advertisement providing unit, from among the managed store information, the store information other than the discount amount and the store location may be non-visualized and provided through the signage.

According to an embodiment, the advertisement consumption tracking platform further includes a discount effect setting unit, wherein the discount effect setting unit is configured to: When there is no payment request from the advertiser terminal within the discount effective period or the payment time preset by the advertiser, The discount effect of the advertisement target included in the participation code may be extinguished.

According to an embodiment of the present invention, an advertisement providing unit that provides a signage to output a participation code related to an advertisement of an advertisement target, a signage location collection unit that collects the location of the signage, and consumes the advertisement When it is determined that the participation code output to the signage is transmitted to the advertisement consumer terminal, and the location of the signage collected by the signage location collection unit is adjacent to the location of the advertising consumer terminal within a predetermined distance, the An advertisement consumption tracking platform may be provided, comprising an advertisement consumption tracking unit that tracks advertisements as consumed location-based.

Accordingly, according to an embodiment of the present invention, as described above, by comparing the location of the signage where the participation code is output and the location of the advertising consumer terminal to which the participation code is transmitted, it is determined whether the location-based consumption is , it is possible to track advertising consumption more accurately than before.

1 and 2 are diagrams for explaining an advertisement consumption tracking platform according to an embodiment of the present invention.
3 to 8 are diagrams for explaining a method of implementing an advertisement consumption tracking platform according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the technical spirit of the present invention is not limited to the embodiments described herein and may be embodied in other forms. Rather, the embodiments introduced herein are provided so that the disclosed content may be thorough and complete, and the spirit of the present invention may be sufficiently conveyed to those skilled in the art.

In this specification, when a component is referred to as being on another component, it means that it may be directly formed on the other component or a third component may be interposed therebetween. In addition, in the drawings, shapes and thicknesses of regions are exaggerated for effective description of technical content.

Also, in various embodiments of the present specification, terms such as first, second, third, etc. are used to describe various components, but these components should not be limited by these terms. These terms are only used to distinguish one component from another. Accordingly, what is referred to as a first component in one embodiment may be referred to as a second component in another embodiment. Each embodiment described and illustrated herein also includes a complementary embodiment thereof. In addition, in this specification, 'and/or' is used in the sense of including at least one of the elements listed before and after.

In the specification, the singular expression includes the plural expression unless the context clearly dictates otherwise. In addition, terms such as "comprise" or "have" are intended to designate that a feature, number, step, element, or a combination thereof described in the specification exists, and one or more other features, numbers, steps, or configurations It should not be construed as excluding the possibility of the presence or addition of elements or combinations thereof. In addition, in this specification, "connection" is used in a sense including both indirectly connecting a plurality of components and directly connecting a plurality of components.

In addition, terms such as “…unit”, “…group”, and “module” described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. have.

In addition, in the following description of the present invention, if it is determined that a detailed description of a related well-known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

Conventionally, in advertising consumption, it has been difficult to accurately track advertisement consumption, such as how many advertisements were consumed by an advertisement consumer or where they were consumed.

In addition, in the case of discount coupons paid in exchange for advertising consumption to advertising consumers, as they are randomly distributed from one advertising consumer to acquaintances of advertising consumers who have not consumed the advertisement, from the standpoint of the advertiser selling the advertisement object, also suffered losses.

Accordingly, the present invention provides a location-based advertisement consumption tracking platform in order to track advertisement consumption more accurately than in the prior art.

Hereinafter, an advertisement consumption tracking platform according to an embodiment of the present invention will be described with reference to the drawings.

1 and 2 are diagrams for explaining an advertisement consumption tracking platform according to an embodiment of the present invention.

Referring to FIG. 1 , the advertisement consumption tracking platform may measure consumption of advertisements.

Here, the consumption of the advertisement (ad) may mean that the advertisement (ad) is consumed by the advertisement consumer. On the other hand, the advertisement consumer here may mean a person who knows about the advertisement (ad) as the advertisement (ad) is exposed, and accordingly, the consumption of the advertisement (ad) here is, (ad) can be understood as a concept including what is known. On the other hand, being known herein may be understood as a concept including that the advertisement (ad) is known to the advertisement consumer in a visual, auditory, or the like manner. In addition, it may be understood that the advertisement (ad) is composed of at least one of a still image, a moving image, and text.

Meanwhile, according to an embodiment of the present invention, the advertisement consumption tracking of the advertisement consumption tracking platform may be performed based on location.

Ad consumption tracking platform 1000 (refer to FIG. 2 ) according to an embodiment of the present invention for implementing this, referring to FIG. 1 , an advertiser requesting the publication of an advertisement ad, the advertisement ad is output The signage sn and the advertisement consumer ac consuming the advertisement ad may be linked.

To this end, referring to FIG. 2 , the advertisement consumption tracking platform 1000 includes an advertisement providing unit 100 , a signage location collecting unit 200 , an advertisement consumption tracking unit 300 , a discount providing unit 400 , It may include at least one of the relay authentication unit 500 , the reward providing unit 600 , and the discount effect setting unit 700 .

Hereinafter, each configuration is described.

The advertisement providing unit 100 may provide an advertisement (ad1 to ad6, see FIG. 6) of an advertisement target and a participation code (cd1 to cd6, see FIG. 6) related thereto to be output on a signage.

In this case, the advertisement providing unit 100 may receive the advertisements (ad1 to ad6, see FIG. 6 ) from an advertiser who wants to advertise the advertisement target.

Accordingly, the advertisement providing unit 100, together with the advertisement (ad1 to ad6, see FIG. 6) on the signage, may provide a participation code (cd1 to cd6, see FIG. 6) related to the advertisement to be output. have.

At this time, in the advertisement (ad1 to ad6, see FIG. 6), the name of the store where the advertisement target is selling (nm1 to nm6, see FIG. 6), the location of the store (lc1 to lc6, see FIG. 6, here the store's name) The location can be understood as a concept including the distance from the signage in which at least one of the advertisement and the participation code is being output to the store), the contact information of the store (cn1 to cn6, see FIG. 6); and store information including at least one of a discount amount (or a discount content including a discount rate related to a discount, ct1 to ct6, see FIG. 6 ).

Meanwhile, at least one of the above-described store information may be included in the participation code (cd1 to cd6, see FIG. 6 ).

In other words, the advertisements (ad1 to ad6, see FIG. 6) are directly exposed to the advertisement consumers visually and/or aurally through the signage, while the participation codes (cd1 to cd6, see FIG. 6) are, It may be provided as a communication code including at least any one of the stored store information. Herein, the communication code refers to a case of being photographed and/or scanned through the advertisement consumer terminal (ph, see FIG. 1), such as a quick response (QR) code, a bar code, and the like. It can be understood as a concept including a code that is communicated with the user terminal (ph, see FIG. 1) and includes at least one of the above-described store information and is transmitted to the user terminal (ph, see FIG. 1). Meanwhile, the advertisement consumer terminal herein may be understood as a concept including the advertisement consumer's smart phone and the like.

When the advertisement is provided from the advertiser, the advertisement providing unit 100 may provide it to be output as a signage (sn, see FIG. 1) together with the participation code (cd1 to cd6, see FIG. 6). .

To this end, the advertisement providing unit 100 may build and manage a database. Alternatively, a database management unit for constructing and managing the database may be provided separately from the advertisement providing unit 100 . Hereinafter, it is assumed that the advertisement providing unit 100 builds and manages the database as described above. do it with

More specifically, referring to FIG. 4 , the advertisement providing unit 100 may assign and manage an advertisement ID 10 for each advertisement received from the advertiser. For example, the advertisement providing unit 100 may include a first advertisement (ad1), a second advertisement (ad2), a third advertisement (ad3), ?? Like the N-th advertisement (adN), the advertisement ID 10 can be assigned and managed for each advertisement. In this case, there may be at least one advertiser, and the first to N-th advertisements ad1 to adN are provided from a plurality of advertisers, respectively, from a plurality of advertisers, or both of the above-described cases. It can be understood as a concept that includes

In this case, the advertisement providing unit 100 may assign and manage the participation code ID 20 for each participation code that is output to the signage together with the advertisement. For example, the advertisement providing unit 100 may include a first participation code cd1 that is output to the signage together with the first advertisement, and a second participation code that is output on the signage together with the second advertisement ad2. (cd2), the third participation code (cd3) outputted to the signage together with the third advertisement (ad3), ... Like the N-th participation code (cdN) that is output to the signage together with the N-th advertisement (adN), the participation code ID 20 can be assigned and managed for each participation code.

At this time, referring to FIG. 4 , at least one of the advertisement ID 10 and the participation code ID 20 managed by the advertisement providing unit 100 includes the discount amount 12 and the discount through the advertisement. Information about a discount effective period 14 , which is an effective period discounted by an amount 12 , may be included. Here, the discount amount 12 is an amount discounted in the purchase of the advertisement target when the participation code output on the signage is transmitted to the user terminal and payment is made through it, and the advertiser can set in advance. may be an amount. On the other hand, here, the discount amount 12 is not limited to the amount and may be provided as a percentage as a discount rate, of course.

On the other hand, the discount effective period 14, when there is payment through the participation code, is an effective period for which a discount can be obtained with the discount amount 12, which can also be set in advance by the advertiser. From another point of view, the discount effective period 14 is a concept including payment made within a time set in advance by the advertiser, so it may be a payment time set in advance by the advertiser. Accordingly, according to an embodiment of the present invention, since the advertiser can preset the payment time desired by the advertiser, it can help the advertiser to generate profits. For example, when the morning hour sales of the advertiser operating the coffee specialty store are low, the advertiser operating the coffee specialty store may set the discount effective period 14 and/or the payment time in the morning. Accordingly, the advertisement consumer who wants to receive a discount through the participation code may be induced to visit the coffee shop in the morning. Accordingly, morning hour sales of the coffee shop may increase. Accordingly, from an advertiser's point of view, it can be helpful in generating profits.

Meanwhile, referring to FIG. 4 , the advertisement providing unit 100 may assign and manage a signage ID 30 for each signage for outputting at least one of the advertisement and the participation code. For example, the advertisement providing unit 100 may include a first signage sn1, a second signage sn2, and a third signage sn3 for outputting at least one of the advertisement and the participation code. , … Like the N-th signage snN, a signage ID 30 can be assigned and managed for each signage.

In this case, the advertisement providing unit 100, with reference to FIG. 4 , may assign and manage a signage location ID 40 for each signage location where the signage is installed, together with the signage ID 30 . . For example, the advertisement providing unit 100 may include a first position ar1 where the first signage sn1 is installed, a second position ar2 where the second signage sn2 is installed, and the third A third location (ar3) where the signage (sn3) is installed, ... Like the N-th location arN where the N-th signage snN is installed, a signage location ID 40 can be assigned and managed for each signage location.

On the other hand, the advertisement providing unit 100, referring to FIG. 5, consumes the advertisement output on the signage, but receives the advertisement-related participation code to the advertisement consumer terminal for the first time, the first advertisement consumer, the first advertisement consumer An ID may be assigned to at least one of a late-advertising consumer who receives the participation code from the user, and a signage provider that provided the signage, and it can be managed. Here, the first advertisement consumer includes a person who first receives the participation code being output on a signage in a relationship structure composed of the first advertisement consumer and the latter advertisement consumer, for example, in a group consisting of an acquaintance relationship. can be understood as a concept.

Meanwhile, the late advertisement consumer may be at least one person, and may be understood as a concept including a person who receives the participation code from the first advertisement consumer.

Meanwhile, according to an embodiment, when there are a plurality of latent advertisement consumers, it goes without saying that the participation code may be sequentially transmitted, that is, relayed between the latent advertisement consumers. In other words, since the first advertisement consumer may be one and the latter advertisement consumers may be plural, the participation code received from the first advertisement consumer may be relayed between the plurality of later advertisement consumers.

As described above, when the first advertising consumer receives the participation code being output on the signage to the advertising consumer terminal, the advertisement is consumed by the first advertising consumer as well as among the later advertising consumers. Even in the process of passing the participation code, it is considered that there is an advertisement effect by exposing the advertisement related to the participation code to the late-stage advertisement consumers.

On the other hand, in the advertisement providing unit 100, as described above, to assign an ID to the first advertisement consumer and to manage it, referring to FIG. 5 , for example, the first first advertisement consumer st1, The second initial advertising consumer (st2), the third initial advertising consumer (st3), . . . Like the N-th first advertisement consumer (stN), it may include assigning and managing the initial advertisement consumer ID 60 to each of the first advertisement consumers.

On the other hand, to assign an ID to the late-advertising consumer and to manage it, referring to FIG. 5 , for example, the first 1-1 late-advertising consumer receiving the participation code from the first first advertising consumer (st1) (lc1-1), 1-2 late advertising consumers (lc1-2), ... With the 1-N lag advertising consumer (lc1-N) and (again, as described above, the first initial advertising consumer and the 1-1 to 1-N lag advertising consumers are, for example, acquaintances. It may be a configured group, hereinafter the same), the second first ad consumer (lc2-1), the second second ad consumer (lc2-2) receiving the participation code to the second first ad consumer (st2), and the second second ad consumer (lc2-2) ), … 2-N lag advertising consumer (lc2-N), 3-1 lag advertising consumer (lc3-1), and 3-2 lag advertising consumer receiving the participation code from the third initial advertising consumer (st3) (lc3-2), ... 3-N Late Advertising Consumer (lc3-N) et al., ?? An N-1 th advertising consumer (lcN-1), an N-2 th advertising consumer (lcN-2), . . . It may include assigning and managing a latent advertisement consumer ID 70 for each latent advertisement consumer following the first advertisement consumer, such as an N-N late advertisement consumer (lcN-N).

Accordingly, in the relay authentication unit 500 to be described later, to authenticate whether the participation code is delivered from the first advertisement consumer who first consumes the advertisement to the late advertisement consumer who receives the participation code from the first advertisement consumer. In this case, the first advertisement consumer ID 60 and the later advertisement consumer ID 70 constructed and managed by the advertisement providing unit 100 may be compared. This will be described later in more detail.

Meanwhile, referring to FIG. 5 , the advertisement providing unit 100 may assign an ID to the signage provider that provided the signage and manage it. For example, the advertisement providing unit 100 may include a first signage provider of1 providing the first signage sn1 and a second signage provider providing the second signage sn2 ( of2), the third signage provider (of3) that provided the third signage sn3, ... Like the N-th signage provider ofN that provided the N-th signage snN, a signage provider ID 80 may be assigned and managed for each signage provider.

Accordingly, in the reward providing unit 600 to be described later, when there is a payment request through the participation code authenticated by the relay authentication unit 500, the first advertisement consumer, the latter advertisement consumer, and the signage are provided. In providing a reward to at least one of the signage providers, the first advertisement consumer ID 60, the later advertisement consumer ID 70, and the signage provider ID 80 built and managed by the advertisement providing unit 100 ), of course, that at least one of them can be used. This will be described later in more detail.

On the other hand, the advertisement providing unit 100, as described above, together with the participation code (cd1 ~ cd6, see FIG. 6), the name of the store where the advertisement target is sold (nm1 ~ nm6, see FIG. 6) , the location of the store (lc1 to lc6, see FIG. 6), the contact information of the store (cn1 to cn6, see FIG. 6), and the discount amount (or discount content including a discount rate related to the discount, ct1 to ct6, FIG. 6), except for the discount amount (ct1 to ct6, see FIG. 6) and the location of the store (lc1 to lc6, see FIG. 6) among the managed store information. The store information may be non-visualized (bl1 to bl6, see FIG. 8 ) and provided through the signage.

This is to arouse curiosity and maximize advertisement consumption by providing the advertisement consumer with the non-visualized information as described above.

On the other hand, the non-visualized store information (bl1 to bl6, see FIG. 8) is when the advertisement consumer shoots and/or scans the participation code (cd1 to cd6, see FIG. 8) with the advertisement consumer terminal Of course, it can be visualized and observed by the consumer through the advertisement consumer terminal.

The signage location collecting unit 200 may collect the location of the signage. Here, the location of the signage may be a location determined by the signage provider that provided the signage.

On the other hand, as described above with reference to FIG. 4 , the location of the signage may be constructed and managed as a database by giving a signage location ID 40 for each signage in the advertisement providing unit 100 . is of course

Meanwhile, the advertiser may select a signage provided at a specific location where the advertisement is to be posted.

On the other hand, the signage provider providing the signage provided at the specific location may perform bidding from the plurality of advertisers when there are a plurality of advertisers who want to post advertisements on the signage at the specific location. have. This is in consideration of a case in which an advertisement output screen of the signage is limited, while there are a plurality of advertisers who want to post advertisements on the signage.

The advertisement consumption tracking unit 300 transmits the participation code being output to the signage to the advertisement consumer terminal (ph, see FIG. 1) that consumes the advertisement, and collects it by the signage location collection unit 200 When it is determined that the position of the used signage and the position of the advertisement consumer terminal ph are adjacent within a predetermined distance, the advertisement may be tracked as being consumed based on the location. Here, within a predetermined distance may be understood as a concept including within a distance within which the signage and the advertisement consumer terminal ph can communicate. On the other hand, for this purpose, each of the signage and the advertisement consumer terminal (ph) may be provided with a communication unit for transmitting the participation code as described above, of course. Meanwhile, the tracking of advertisement consumption as described above may be implemented through at least one of the server light advertisement consumer terminals. In other words, the advertisement consumption tracking unit 300 may be a component included in the server, or may be an application downloaded to the consumer terminal.

Accordingly, according to an embodiment of the present invention, it is possible to track advertisement consumption more accurately than in the prior art.

According to an embodiment of the present invention, by comparing the position of the signage in which at least one of the advertisement and the participation code is output and the position of the advertisement consumer terminal to which the participation code is transmitted, the actual location based on the location This may mean that the accuracy of tracking whether the advertisement is consumed by the advertisement consumer is improved.

Meanwhile, the determination of location-based consumption as described above in the advertisement consumption tracking unit 300 may be a criterion for providing a discount in the discount providing unit 400 to be described later. More specifically, when the advertisement consumption tracking unit 300 determines the location-based consumption, that is, the location of the signage collected by the signage location collection unit 200 and the location of the advertisement consumer terminal are predetermined. When it is determined that they are adjacent within a distance, the discount providing unit 400 to be described below may provide a discount to the advertisement consumer.

On the other hand, when it is determined that the advertisement consumption tracking unit 300 is not the location-based consumption, that is, the location of the signage collected by the signage location collection unit 200 and the When it is determined that the locations are not adjacent within a predetermined distance, the discount providing unit 400 to be described later may not provide the discount.

At this time, in the advertisement consumer terminal (ph, see FIG. 1) to which the participation code is transmitted, as shown in FIG. 7, the name of the store where the advertisement (ad7) target is selling (nm7), the location of the store ( lc7) and/or a map (mp7), and at least one of a discount coupon download link (dn) may be output.

When the advertisement consumer touches or presses the discount coupon download link dn, the advertisement consumer terminal ph (refer to FIG. 1 ) downloads the coupon cf for the advertisement target as shown in FIG. 7 . can be On the other hand, when the coupon (cf) is used once, it is built and managed as a database as a coupon that has been used by the advertisement providing unit 100, so that duplication and/or reuse can be minimized.

The discount providing unit 400 may provide a discount corresponding to the discount amount included in the participation code when there is a payment request through the advertiser terminal to which the participation code is transmitted from the advertisement consumer terminal. It is assumed that the advertisement consumer visits the advertiser's store with the advertisement consumer terminal to which the participation code has been transmitted. Meanwhile, the advertiser terminal herein may be understood as a concept including the point of sales (POS) of the advertiser.

On the other hand, the discount providing unit 400, when the advertisement consumption tracking unit 300 determines the location-based consumption, that is, the location of the signage collected by the signage location collecting unit 200, and the advertisement When it is determined that the location of the consumer terminal is adjacent within a predetermined distance, the discount may be provided.

In this case, it goes without saying that the participation code may include information on the discount amount of the advertisement target.

On the other hand, on the other hand, the discount providing unit 400, when it is determined that the advertisement consumption tracking unit 300 is not the location-based consumption, that is, the signage collected by the signage location collection unit 200. When it is determined that the location and the location of the advertisement consumer terminal are not adjacent to each other within a predetermined distance, the discount may not be provided.

According to an embodiment of the present invention, by providing the discount only in the case of location-based consumption as described above, it is to improve the accuracy of tracking advertisement consumption.

The relay authentication unit 500, the participation code of the advertisement tracked as the location-based consumption in the advertisement consumption tracking unit 300, from the first advertisement consumer who consumes the advertisement for the first time to the first advertisement consumer, the participation It is possible to authenticate whether the code has been delivered to the late-advertisement consumer receiving the code.

To this end, the relay authentication unit 500, as described above with reference to FIG. 5, is a database built and managed by the advertisement providing unit 100, that is, the initial advertisement consumer ID 60 and the subsequent advertisement consumer ID. At least one of (70) may be utilized.

According to an embodiment of the present invention, as discount coupons are randomly distributed to acquaintances of advertisement consumers who do not consume advertisements, this is to minimize damage at the level of the advertiser who sells the advertisement target.

The reward providing unit 600, when there is a payment request through the participation code authenticated by the relay authentication unit 500, from among the first advertisement consumer, the late advertisement consumer, and the signage provider that provided the signage A reward may be provided to at least one. Here, the “reward” may be understood as a concept including points and/or discount coupons that can be used like cash when purchasing the advertisement target and related products.

At this time, when there is a payment request through the authenticated participation code from the late-stage advertisement consumer, the reward providing unit 600 may provide a reward to the first advertisement consumer who has delivered the participation code to the late-stage advertisement consumer.

This takes into account that the first advertisement consumer consumed the advertisement.

On the other hand, the reward providing unit 600, when there is a payment request through the authenticated participation code from the late advertising consumer, it may provide a reward to another late advertising consumer who has passed the participation code to the latter advertising consumer. .

This is in consideration of the advertisement effect by exposing the advertisement related to the participation code to the late advertising consumers even in the process of transferring the participation code between the late-advertising consumers.

On the other hand, the reward paid to the above-described first advertising consumer may be more than the reward paid to the above-described late advertising consumer.

This further considers that the first advertisement consumer has moved to be adjacent to the signage within a predetermined distance than the later advertisement consumer.

Meanwhile, the reward providing unit 600 may provide a reward to the signage provider when there is a payment request through an authenticated participation code from at least one of the first advertisement consumer and the later advertisement consumer.

This is to motivate the signage provider to provide a device capable of outputting the advertisement.

Even at this time, in providing a reward in the reward providing unit 600 , as described with reference to FIG. 5 , the first advertisement consumer ID 60 built and managed by the advertisement providing unit 100 , a follow-up advertisement Of course, at least one of the consumer ID 70 and the signage provider ID 80 may be utilized.

On the other hand, the reward providing unit 600, when there is a payment request through the authenticated participation code within the payment time set in advance by the advertiser, than when there is a payment request at a time other than the payment time, the first advertisement consumer can offer more rewards.

This is to help generate profits for advertisers by inducing payment through the participation code associated with advertisement consumption at a payment time when the advertiser's sales are low, as described above.

In addition, as described above, it is further considered that the initial advertisement consumer has moved to be adjacent to the signage within a predetermined distance than the latter advertisement consumer.

The discount effect setting unit 700, when there is no payment request from the advertiser terminal within the discount effective period (14, see FIG. 4) or the payment time set in advance by the advertiser, the advertisement target included in the participation code may void the discount effect.

This is to minimize the abuse of discount coupons as described above, and to help advertisers generate profits.

At this time, the discount effective period 14 is, as described with reference to FIG. 4 , an effective period during which a discount can be obtained with the discount amount 12 when there is a payment through the participation code, and the advertiser can set it in advance. of course there is

As described above, the advertisement consumption tracking platform 1000 according to an embodiment of the present invention has been described.

According to an embodiment, the advertisement consumption tracking platform 1000 described above may be implemented through a server. In this case, the server includes each of the above-described units, that is, the advertisement providing unit 100 , the signage location collecting unit 200 , the advertisement consumption tracking unit 300 , the discount providing unit 400 , and the relay authentication unit 500 . ), of course, may include at least one of the reward providing unit 600, and the discount effect setting unit 700.

Alternatively, according to an embodiment, the above-described advertisement consumption tracking platform 1000 may be implemented through an advertisement consumer terminal (ph, see FIG. 1 ). In this case, an application for implementing each configuration described above may be downloaded to the advertisement consumer terminal ph.

Hereinafter, an implementation method of an advertisement consumption tracking platform according to an embodiment of the present invention will be described. In the following description, descriptions overlapping each configuration of the advertisement consumption tracking platform 1000 described above may be omitted. However, the omission of overlapping descriptions below does not exclude each of the above-described configurations.

3 to 8 are diagrams for explaining a method of implementing an advertisement consumption tracking platform according to an embodiment of the present invention.

Referring to FIG. 3 , in the implementation method of the advertisement consumption tracking platform, the database construction and management step (S110), the advertisement providing step (S120) together with the participation code, the location of the signage and the location of the advertisement consumer terminal are a predetermined distance It may include at least one of a step (S130) of determining whether it is adjacent to each other within a step (S130), a step of providing a discount (S140), and a step of providing a reward (S150).

Hereinafter, each step is described.

Step S110

Referring to FIG. 3 , in step S110 , the advertisement providing unit 100 may build and manage a database.

In this case, of course, the advertisement providing unit 100 may receive the advertisement from the advertiser (Pad).

More specifically, referring to FIG. 4 , the advertisement providing unit 100 may assign and manage an advertisement ID 10 for each advertisement provided from the advertiser Pad. For example, the advertisement providing unit 100 may include a first advertisement (ad1), a second advertisement (ad2), a third advertisement (ad3), . . . Like the N-th advertisement (adN), the advertisement ID 10 can be assigned and managed for each advertisement.

Alternatively, the advertisement providing unit 100 may assign and manage the participation code ID 20 for each participation code output to the signage sn together with the advertisement. For example, the advertisement providing unit 100, the first participation code (cd1) output to the signage (sn) together with the first advertisement, the signage (sn) together with the second advertisement (ad2) The second participation code (cd2) outputted, the third participation code (cd3) outputted to the signage (sn) together with the third advertisement (ad3), ... Like the N-th participation code (cdN) that is output to the signage (sn) together with the N-th advertisement (adN), the participation code ID 20 can be assigned and managed for each participation code.

On the other hand, at least one of the advertisement ID 10 and the participation code ID 20 managed by the advertisement providing unit 100 is discounted by the discount amount 12 and the discount amount 12 through the advertisement. Information about the validity period of the discount effective period 14 may be included.

Meanwhile, in this step, as shown in FIG. 5 , the advertisement providing unit 100 assigns an ID to at least one of the first advertisement consumer, the late advertisement consumer, and the signage provider, and manages it. can do.

More specifically, referring to FIG. 5 , the advertisement providing unit 100 assigns an ID to the first advertisement consumer as described above and manages it. Referring to FIG. 5 , for example, the first 1 first advertising consumer (st1), second initial advertising consumer (st2), third initial advertising consumer (st3), . . . Like the N-th first advertisement consumer (stN), it may include assigning and managing the initial advertisement consumer ID 60 to each of the first advertisement consumers.

On the other hand, to assign an ID to the late-advertising consumer and to manage it, referring to FIG. 5 , for example, the first 1-1 late-advertising consumer receiving the participation code from the first first advertising consumer (st1) (lc1-1), 1-2 late advertising consumers (lc1-2), ... With the 1-N lag advertising consumer (lc1-N) and (again, as described above, the first initial advertising consumer and the 1-1 to 1-N lag advertising consumers are, for example, acquaintances. It may be a configured group, hereinafter the same), the second first ad consumer (lc2-1), the second second ad consumer (lc2-2) receiving the participation code to the second first ad consumer (st2), and the second second ad consumer (lc2-2) ), … 2-N lag advertising consumer (lc2-N), 3-1 lag advertising consumer (lc3-1), and 3-2 lag advertising consumer receiving the participation code from the third initial advertising consumer (st3) (lc3-2), ... 3-N Late Advertising Consumer (lc3-N), etc., ... An N-1 th advertising consumer (lcN-1), an N-2 th advertising consumer (lcN-2), . . . It may include assigning and managing a latent advertisement consumer ID 70 for each latent advertisement consumer following the first advertisement consumer, such as an N-N late advertisement consumer (lcN-N).

Meanwhile, referring to FIG. 5 , the advertisement providing unit 100 may assign an ID to the signage provider that provided the signage and manage it. For example, the advertisement providing unit 100 may include a first signage provider of1 providing the first signage sn1 and a second signage provider providing the second signage sn2 ( of2), the third signage provider (of3) that provided the third signage sn3, ... Like the N-th signage provider ofN that provided the N-th signage snN, a signage provider ID 80 may be assigned and managed for each signage provider.

Meanwhile, in this step, the signage location collecting unit 200 may collect the location of the signage sn. Here, the location of the signage sn may be a location determined by the signage provider that provided the signage sn.

On the other hand, the location of the signage (sn) is, as described above with reference to FIG. 4, the advertisement providing unit 100 gives a signage location ID (40) for each signage (sn), and is stored in the database. Of course, it can be built and managed.

For the database construction and management of the advertisement providing unit 100, reference will be made to the above-described embodiment.

Step S120

Referring to FIG. 6 , in step S120, when there is a request for posting an advertisement on the signage sn from the advertiser, the advertisement providing unit 100 sends the advertisement together with the participation code to the signage sn. It can be provided for output.

More specifically, as shown in FIG. 6 , the advertisement providing unit 100 displays, on the signage sn, the advertisement-related participation codes cd1 to cd6 together with the store where the advertisement target is being sold. Name (nm1 ~ nm6, see Fig. 6), the location of the store (lc1 ~ lc6, see Fig. 6, where the location of the store refers to the store from the signage outputting at least one of the advertisement and the participation code) may be understood as a concept including the distance to ), the contact information of the store (cn1 to cn6, see FIG. 6), and the discount amount (or discount content including a discount rate related to the discount, ct1 to ct6, FIG. 6 ) reference) may be provided so that store information including at least one of them is output.

In this case, the advertisement providing unit 100 may provide an advertisement pm linked to the signage sn to be output. For example, referring to FIG. 6 , the advertisement providing unit 100 provides a linkage advertisement (pm) that provides a discount on bread from Paris Baguette when purchasing a Galaxy S10 on the signage (sn). may be In this case, for example, the advertisement providing unit 100 displays an indication that the advertisement ad4 of the Galaxy S10 and the Paris Baguette advertisement ad5 are linked on the signage sn as shown in FIG. 6 . Likewise, it may be provided with arrows, letters of "brand promotion agency-linked advertisement", and the like.

In this case, it goes without saying that the advertiser may select a specific signage sn to publish the advertisement. In this case, the advertisement ID 10 , the signage ID 30 , and the signage location ID 40 may be utilized in the database built and managed in step S110 described above.

On the other hand, if the advertisement providing unit 100 provides the signage sn to output the advertisement together with the participation code, the advertisement consumer ac shoots the participation code through the advertisement consumer terminal and / Or you can scan.

Accordingly, the participation code may be transmitted to the advertisement consumer terminal, and in a step to be described later, in the advertisement consumption tracking unit 300, the location of the signage sn on which the participation code is being output, and the participation By comparing the location of the advertising consumer terminal to which the code is transmitted, it may be determined whether the location-based consumption has occurred.

On the other hand, in the advertisement consumer terminal (ph, see FIG. 1) to which the participation code is transmitted, as shown in FIG. 7, the name of the store where the advertisement (ad7) target is selling (nm7), the location of the store ( lc7) and/or a map (mp7), and at least one of a discount coupon download link (dn) may be output.

When the advertisement consumer touches or presses the discount coupon download link dn, the advertisement consumer terminal ph (refer to FIG. 1 ) downloads the coupon cf for the advertisement target as shown in FIG. 7 . can be

Meanwhile, referring to FIG. 8 , in step S120 , the advertisement providing unit 100 , as described above, together with the participation codes (cd1 to cd6), the name of the store where the advertisement target is selling (nm1 to nm6, see FIG. 6), the location of the store (lc1 to lc6), the contact information of the store (cn1 to cn6, see FIG. 6), and the discount amount (or discount rate related to the discount, ct1 to ct6) ), but manages store information including at least one of, among the managed store information, the store information in addition to the discount amount (ct1 to ct6) and the location (lc1 to lc6) of the store is non-visualized (bl1 to bl6), it can be provided through the signage.

This is to arouse curiosity and maximize advertisement consumption by providing the advertisement consumer with the non-visualized information as described above.

On the other hand, the non-visualized (bl1 to bl6) store information is visualized when the advertising consumer shoots and/or scans the participation code (cd1 to cd6) with the advertising consumer terminal, and the advertising consumer terminal Of course, it can be observed by the consumer through

Step S130

Referring to FIG. 3, in step S130, the advertisement consumption tracking unit 300 transmits the participation code being output to the signage sn to the advertisement consumer terminal (ph, see FIG. 1) consuming the advertisement. In this case, it may be determined whether the location of the signage sn collected by the signage location collecting unit 200 is adjacent to the location of the advertisement consumer terminal ph within a predetermined distance. Here, within a predetermined distance may be understood as a concept including within a distance within which the signage and the advertisement consumer terminal ph can communicate, as described above. On the other hand, for this purpose, each of the signage and the advertisement consumer terminal (ph) may be provided with a communication unit for transmitting the participation code as described above, of course. Meanwhile, the tracking of advertisement consumption as described above may be implemented through at least one of the server light advertisement consumer terminals. In other words, the advertisement consumption tracking unit 300 may be a component included in the server, or may be an application downloaded to the consumer terminal.

Accordingly, in this step, it is possible to track advertisement consumption more accurately than before.

In this step, by comparing the position of the signage in which at least one of the advertisement and the participation code is output with the position of the advertisement consumer terminal to which the participation code is transmitted, in this step, the advertisement is substantially based on the position It may mean that the accuracy of tracking whether the advertisement consumer has been consumed is improved.

On the other hand, the location-based consumption determination as described above by the advertisement consumption tracking unit 300 may be a criterion for providing a discount in the discount providing unit 400 to be described later.

On the other hand, when it is determined that the advertisement consumption tracking unit 300 is not the location-based consumption, that is, the location of the signage collected by the signage location collection unit 200 and the When it is determined that the locations are not adjacent within a predetermined distance, the discount providing unit 400 of a step to be described later may not provide the discount.

Step S140

Referring to FIG. 3 , in step S140 , the discount providing unit 400 corresponds to the discount amount included in the participation code when there is a payment request through the advertiser terminal to which the participation code is transmitted from the advertising consumer's terminal. discount may be offered. As described above, it is assumed that the advertisement consumer ac visits the advertiser Pad's store with the advertisement consumer terminal to which the participation code is transmitted.

On the other hand, in this step, the discount providing unit 400 , when the advertisement consumption tracking unit 300 in the previous step determines that the location-based consumption is the location-based consumption, that is, the signage collected by the signage location collection unit 200 . When it is determined that the location of the advertisement consumer terminal is adjacent to the location of the advertisement consumer terminal within a predetermined distance, the discount may be provided.

In this case, it goes without saying that the participation code may include information on the discount amount of the advertisement target.

On the other hand, in contrast to this, in this step, the discount providing unit 400 determines that the advertisement consumption tracking unit 300 in the previous step is not the location-based consumption, that is, the signage location collecting unit 200 . When it is determined that the location of the signage collected in , and the location of the advertisement consumer terminal are not adjacent to each other within a predetermined distance, the discount may not be provided.

According to an embodiment of the present invention, by providing the discount only in the case of location-based consumption as described above, it is to improve the accuracy of tracking advertisement consumption.

Meanwhile, in this step, the discount provided by the discount providing unit 400 may be made within the payment time preset by the advertiser, as described above.

This information on the payment time may be provided to the advertisement consumer through the advertisement when the advertisement providing unit 100 outputs the advertisement through the signage in step S120 described above. For example, referring to FIG. 6 , when the advertisement ad6 of the coffee shop is output through the signage together with the participation code cd6 in step S120 described above, the advertisement ad6 contains information on the coupon expiration time. (tm) may be provided as, for example, “1+1 sparkling sale, 12:00PM to 01:00PM”.

Accordingly, according to an embodiment of the present invention, since the advertiser can preset the payment time desired by the advertiser, it can help the advertiser to generate profits. For example, if the sales at the coffee shop of the advertiser running the coffee shop is low during the time period of 12:00PM to 01:00PM, the advertiser running the coffee shop may set the payment time to 12:00PM to 01:00PM. can Accordingly, the advertisement consumer who wants to receive a discount through the participation code may be induced to visit the coffee shop during the time period of 12:00PM to 01:00PM. Accordingly, the sales of the coffee shop during the 12:00PM to 01:00PM time period may increase. Accordingly, from an advertiser's point of view, it can be helpful in generating profits.

On the other hand, the effect of the discount provided by the discount providing unit 400 in this step is effective within the discount effective period set by the advertiser through the discount effect setting unit 700, as described above, and the discount effective period After this, of course, it can be destroyed.

With respect to the discount effect setting unit 700, reference will be made to the above-described embodiment of the present invention.

Step S150

Referring to FIG. 3 , in step S150 , the reward providing unit 600 , when there is a payment request through the participation code authenticated by the relay authentication unit 500 , the first advertisement consumer, the late advertisement consumer, and A reward may be provided to at least one of the signage providers that provided the signage. Here, the “reward” may be understood as a concept including points and/or discount coupons that can be used like cash when purchasing the advertisement target and related products.

On the other hand, the relay authentication unit 500, the participation code of the advertisement tracked as the location-based consumption in the advertisement consumption tracking unit 300, from the first advertisement consumer who consumes the advertisement for the first time to the first advertisement consumer It is possible to authenticate whether the participation code has been delivered to the late-stage advertisement consumer.

To this end, the relay authentication unit 500, as described above with reference to FIG. 5, is a database built and managed by the advertisement providing unit 100, that is, the initial advertisement consumer ID 60 and the subsequent advertisement consumer ID. It goes without saying that at least one of (70) can be used.

According to an embodiment of the present invention, as discount coupons are randomly distributed to acquaintances of advertisement consumers who do not consume advertisements, this is to minimize damage at the level of the advertiser who sells the advertisement target.

On the other hand, in this step, the reward providing unit 600, when there is a payment request through the authenticated participation code from the late advertising consumer, the first advertising consumer who delivered the participation code to the latter advertising consumer to provide a reward. can

This takes into account that the first advertisement consumer consumed the advertisement.

On the other hand, in this step, the reward providing unit 600, when there is a payment request through the authenticated participation code from the late advertising consumer, provides a reward to another late advertising consumer who has passed the participation code to the latter advertising consumer You may.

This is in consideration of the advertisement effect by exposing the advertisement related to the participation code to the late advertising consumers even in the process of transferring the participation code between the late-advertising consumers.

On the other hand, in this step, the reward paid to the above-mentioned first advertising consumer may be more than the reward paid to the above-mentioned latter advertising consumer.

This further considers that the first advertisement consumer has moved to be adjacent to the signage within a predetermined distance than the later advertisement consumer.

Meanwhile, in this step, the reward providing unit 600 may provide a reward to the signage provider when there is a payment request through an authenticated participation code from at least one of the first advertisement consumer and the late advertisement consumer have.

This is to motivate the signage provider to provide a device capable of outputting the advertisement.

Even at this time, in providing a reward in the reward providing unit 600 , the initial advertisement consumer ID 60 built and managed in the advertisement providing unit 100 in step S110 described with reference to FIG. 5 above, the follow-up advertisement Of course, at least one of the consumer ID 70 and the signage provider ID 80 may be utilized.

As described above, the implementation method of the advertisement consumption tracking platform 1000 according to an embodiment of the present invention has been described.

The implementation method of the advertisement consumption tracking platform 1000 according to the steps S110 to S150 described above may be implemented through at least one of a server and an advertisement consumer terminal (ph, see FIG. 1) as described above. is of course

In particular, in step S130, the determination of whether the position of the signage in the advertisement consumption tracking unit 300 and the position of the advertisement consumer terminal ph are adjacent within a predetermined distance is performed by the server as described above. Of course, it may also be performed, or may be performed through the consumer terminal (ph).

As mentioned above, although the present invention has been described in detail using preferred embodiments, the scope of the present invention is not limited to specific embodiments and should be construed according to the appended claims. In addition, those skilled in the art should understand that many modifications and variations are possible without departing from the scope of the present invention.

100: advertisement provider
200: signage location collection unit
300: advertising consumption tracking unit
400: discount offer
500: relay authentication unit
600: reward provider
700: discount effect setting unit
1000: Advertising consumption tracking platform

Claims (6)

An advertisement providing unit that provides a signage to output a participation code related to an advertisement of an advertisement target;
a signage location collecting unit that collects the location of the signage; and
The participation code output on the signage is transmitted to the advertisement consumer terminal that consumes the advertisement, and it is determined that the location of the signage collected by the signage location collection unit is adjacent to the location of the advertisement consumer terminal within a predetermined distance In the case of being, an advertisement consumption tracking unit that tracks the advertisement as location-based consumption.
The method of claim 1,
further comprising a discount provider,
The participation code includes information about the discount amount of the advertisement target,
The discount providing unit,
When there is a payment request through the advertiser terminal to which the participation code is transmitted from the advertisement consumer terminal, a discount corresponding to the discount amount included in the participation code is provided,
an advertisement consumption tracking platform that provides the discount when determined to be the location-based consumption.
The method of claim 1,
Further comprising a relay authentication unit,
The relay authentication unit may include, in the advertisement consumption tracking unit, the participation code of the advertisement tracked as being consumed based on the location, from the first advertisement consumer who first consumes the advertisement to the late advertisement consumer receiving the participation code from the first advertisement consumer. verify whether it has been delivered to
Further comprising a reward providing unit,
The reward providing unit, when there is a payment request through the participation code authenticated by the relay authentication unit,
An advertisement consumption tracking platform that provides a reward to at least one of the first advertisement consumer, the late advertisement consumer, and a signage provider that provided the signage.
4. The method of claim 3,
The reward providing unit,
If there is a payment request through the verified participation code within the payment time set in advance by the advertiser,
An advertising consumption tracking platform that provides more rewards to the first advertising consumer than when a payment request is made at a time other than the payment time.
The method of claim 1,
The advertisement providing unit,
Manage store information including at least one of a name of a store in which the advertisement target is selling, a location of the store, a contact information of the store, and a discount amount, along with the participation code,
The advertisement providing unit,
Among the managed store information, the store information other than the discount amount and the store location is non-visualized and provided through the signage, an advertisement consumption tracking platform.
5. The method of claim 1 or 4,
Further including a discount effect setting unit,
The discount effect setting unit,
If there is no payment request from the advertiser terminal within the discount effective period or the payment time set in advance by the advertiser,
An advertisement consumption tracking platform that extinguishes the discount effect of the advertisement target included in the participation code.

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