KR20220148599A - System for providing global positioning system based commercial service using virtual public authority title trading - Google Patents

Abstract

Provided is a system for providing GPS-based advertising service using virtual public official title trading in a virtual country. The system comprises: a user terminal that selects at least one virtual public official title in a virtual country and then selects an inauguration application button to pay a predetermined inauguration fee when the virtual public official is vacant; an advertiser terminal that requests an advertisement by uploading advertisement content to location information where the virtual public official information is uploaded; and an advertisement service providing server including a construction unit designating at least one virtual public official title in the virtual country, and mapping and storing at least one virtual public official title, the location information, and the inauguration fee, an uploading unit that maps user information and virtual official title of the user terminal to the location information and uploads the location information on a map when the user terminal selects the inauguration application button and pays the predetermined inauguration fee, an advertisement unit that uploads the advertisement content to insert the advertisement content into the location information where the virtual public official information is uploaded when an advertisement request event is transmitted from the advertiser terminal, and a settlement unit that settles the preset ratio to the user terminal when an advertisement fee is deposited from the advertiser terminal. The present invention can obtain an implicit advertising effect while reducing an explicit negative attitude.

Description

SYSTEM FOR PROVIDING GLOBAL POSITIONING SYSTEM BASED COMMERCIAL SERVICE USING VIRTUAL PUBLIC AUTHORITY TITLE TRADING}

The present invention relates to a system for providing an advertisement service using a virtual public official title sale in a GPS-based virtual country, and provides a platform capable of outputting advertisement content based on location when a virtual official title is sold and a virtual public official profile is created.

Recently, with the rapid development of Internet-related technologies, various social and economic activities of people are expanding based on the Internet. In particular, along with the spread of high-speed communication networks, Internet shopping malls and commerce markets are also growing rapidly. In order to maximize the effect of advertising through the Internet, various attempts have been made, such as banner advertisements and pop-up advertisements placed around Internet newspaper articles. this was aligned No matter how high the information delivery effect occurs through pop-up advertisements, users may feel rejection or negative emotions toward pop-up advertisements. It should be noted that even if advertisement information is delivered, users' discomfort toward pop-up advertisements may be transferred to negative emotions toward the advertisement, which may adversely affect the image of the advertisement target.

At this time, a method for minimizing the rejection of advertising has been researched and developed. Published on June 26), after the automatic advertisement insertion application is installed on the sending terminal, when sending a message such as SMS or MMS, the advertisement is automatically inserted and transmitted to reduce the objection to advertisements due to interpersonal data transmission; CSS (Cascading Style Sheet) values for advertisements are set so that advertisements have an advertisement display format determined to be suitable for advertisement media devices, and advertisements with CSS values are provided to advertisement media devices according to the CSS values set by the advertisement media devices. Each configuration is disclosed to minimize the user's rejection of the advertisement by displaying the advertisement content related to the advertisement as an advertisement display format.

However, in the former case, even if it is an interpersonal message, the time and place where an advertisement can be sent must be covered. However, since it is automatically inserted, an advertisement inserted without an attempt may make the sender as well as the receiver feel repulsive. Even in the latter case, it only has an advertisement display format, but its essence is an advertisement, so it is still treated like spam. Accordingly, research and development of a platform for finding an advertisement form that reduces the rejection of advertisements while maximizing the advertisement effect or maintaining the existing level is required.

An embodiment of the present invention provides a virtual public official title in a virtual country so that each individual can achieve their career aspirations and obtain a status that is not achieved in reality, and provides an infrastructure for buying and selling virtual public official titles between individuals, , in the case of purchasing a virtual public official title, issue letters of inauguration and appointment, create a virtual public official profile with user information, insert advertising content, allow concentration and immersion based on interesting factors, reduce user reluctance, At the same time, since it is possible to maintain the advertising effect, it is possible to provide a method of providing an advertising service using a virtual public official title trade in a GPS-based virtual country that can obtain an implicit advertising effect while reducing the explicit negative attitude. However, the technical task to be achieved by the present embodiment is not limited to the above-described technical task, and other technical tasks may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention selects at least one virtual official title in a virtual country, and then selects the inauguration application button if the virtual public official is vacant to pay a preset inauguration fee Designate at least one virtual official title in a user terminal making a payment, an advertiser terminal applying for an advertisement by uploading advertisement content to the location information where the virtual official information is uploaded, and at least one virtual official title and location information and inauguration A construction unit that maps and stores the salary, an upload unit that maps the user information of the user terminal and the virtual public official title to the location information and uploads it on the map when the inauguration application button is selected on the user terminal and the preset inauguration fee is paid; When an advertisement request event is sent from the advertiser terminal, the advertising unit uploads the advertising content to insert the advertising content into the location information where the virtual official information is uploaded, and when the advertising fee is paid from the advertiser terminal, the preset ratio is settled to the user terminal and an advertisement service providing server including a portion.

According to any one of the above-described problem solving means of the present invention, a virtual public official title in a virtual country is provided so that each individual can achieve his or her career desire and obtain a status that is not achieved in reality, and buy and sell a virtual public official title between each individual. In case of purchasing a virtual public official title, it issues a letter of inauguration and appointment, creates a virtual public official profile with user information, inserts advertisement content, and enables concentration and immersion based on factors of interest. , it is possible to reduce the objection to the user and maintain the advertising effect at the same time, so that the implicit advertising effect can be obtained while reducing the explicit negative attitude.

1 is a diagram for explaining an advertisement service providing system using a virtual public official title trading in a GPS-based virtual country according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertisement service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which an advertisement service using a virtual public official title sale in a GPS-based virtual country according to an embodiment of the present invention is implemented.
5 is an operation flowchart illustrating a method of providing an advertisement service using a virtual public official title trade in a GPS-based virtual country according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. However, the present invention may be embodied in several different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is "connected" with another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element interposed therebetween. . Also, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated, and one or more other features However, it is to be understood that the existence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded in advance.

The terms "about," "substantially," and the like, to the extent used throughout the specification are used in or close to the numerical values when manufacturing and material tolerances inherent in the stated meaning are presented, and are intended to enhance the understanding of the present invention. To help, precise or absolute figures are used to prevent unfair use by unscrupulous infringers of the stated disclosure. As used throughout the specification of the present invention, the term "step of (to)" or "step of" does not mean "step for".

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware. Meanwhile, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

In this specification, some of the operations or functions described as being performed by the terminal, apparatus, or device may be performed instead of in a server connected to the terminal, apparatus, or device. Similarly, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the terminal's unique number or personal identification information, which is the identification data of the terminal. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining an advertisement service providing system using a virtual public official title trading in a GPS-based virtual country according to an embodiment of the present invention. Referring to FIG. 1 , an advertisement service providing system 1 using a virtual public official title trading in a GPS-based virtual country includes at least one user terminal 100 , an advertisement service providing server 300 , and at least one advertiser terminal 400 . ), and at least one purchase terminal 500 . However, since the advertisement service providing system 1 using the virtual public official title trading in the GPS-based virtual country of FIG. 1 is only one embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to the advertisement service providing server 300 through the network 200 . In addition, the advertisement service providing server 300 may be connected to at least one user terminal 100 , at least one advertiser terminal 400 , and at least one purchase terminal 500 through the network 200 . In addition, at least one advertiser terminal 400 may be connected to the advertisement service providing server 300 through the network 200 . In addition, the at least one purchase terminal 500 may be connected to the at least one user terminal 100 , the advertisement service providing server 300 , and the at least one advertiser terminal 400 through the network 200 .

Here, the network refers to a connection structure in which information exchange is possible between each node, such as a plurality of terminals and servers, and an example of such a network includes a local area network (LAN), a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communication networks, telephone networks, wired and wireless television networks, and the like. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi (Wi-Fi) , Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( Near-Field Communication) networks, satellite broadcast networks, analog broadcast networks, Digital Multimedia Broadcasting (DMB) networks, and the like are included, but are not limited thereto.

In the following, the term at least one is defined as a term including the singular and the plural, and even if at least one term does not exist, each component may exist in the singular or plural, and may mean the singular or plural. it will be self-evident In addition, that each component is provided in singular or plural may be changed according to embodiments.

At least one user terminal 100 may be a terminal of a user who initially purchased a virtual official title using a web page, an app page, a program or an application related to an advertisement service using a virtual official title trade in a GPS-based virtual country. . At this time, the user of the user terminal 100 can also purchase and receive the title from another person in addition to purchasing the virtual official title at the beginning like the purchase terminal 500 to be described later, and vice versa, but the description according to an embodiment of the present invention For the convenience of the user, the role is limited to the person who initially took office and the buyer to the person who has purchased the title of a virtual official from the user. Of course, as described above, the user can be a buyer, and the buyer can also be a seller, and it will be obvious that both roles can be performed.

Here, the at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smartphone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

The advertisement service providing server 300 may be a server that provides an advertisement service web page, an app page, a program or an application using a virtual public official title sale in a GPS-based virtual country. In addition, the advertisement service providing server 300 may be a server that maps and stores at least one virtual public official title to at least one location (actual GPS location), and provides an infrastructure so that the virtual public official title can be purchased and sold. have. Recently, while continuing the unprecedented low interest rate trend, money is pouring into the asset market where a large number of people share not only stocks and virtual currency, but also real estate, copyrights, artworks, etc. and trade like stocks. It provides an element of interest by gathering people who want to buy and sell the title, and also distributes the revenue by distributing and setting the advertising revenue output along with the profile of the person who purchased the virtual official title to the person who purchased the virtual official title. We want to provide a platform that can As with new social media, a human network can be formed between people with the title of a virtual public official within a virtual country, and users who use the platform naturally encounter advertisements, which can increase the efficiency of advertisements leading to sales. To this end, the advertisement service providing server 300 generates and delivers a virtual appointment letter when the user takes office after purchasing a virtual public official title from the user terminal 100 , and consults with the user if the purchase terminal 500 wants to purchase it. It may be a server that freely sets prices and transfers titles through it. In addition, the advertisement service providing server 300 may be a server that receives advertisement content from at least one advertiser terminal 400 , selects location information and a virtual official title, pays an advertisement fee, and uploads the advertisement content. The location information in the virtual country uses actual GPS information so that the location information is implemented like mixed reality. For example, if there is a virtual official title of "Jeju-do Governor", the GPS information of the Jeju-do governor's office where the Jeju-do governor works is set as the location of the virtual official title. However, the platform itself should be distinguished so as not to be confused with Google Maps or Naver Maps, which provide real maps, and the phrase “virtual” or an icon may always be overlaid.

Here, the advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop.

At least one advertiser terminal 400 uploads advertisement content by selecting a virtual official title and location information using an advertisement service-related web page, app page, program or application using a virtual public official title sale in a GPS-based virtual country, It may be an advertiser's terminal that pays an advertisement fee.

Here, the at least one advertiser terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one advertiser terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one advertiser terminal 400, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smartphone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

At least one purchase terminal 500 is a terminal that wants to purchase a virtual public official title from the user terminal 100 using a web page, an app page, a program or an application related to an advertisement service using a virtual official title trade in a GPS-based virtual country can be To this end, the purchase terminal 500 makes a chatting application with the user terminal 100 , and when the price is negotiated and then confirmed, transmits a purchaser registration request to the user terminal 100 , and registers the purchaser in the user terminal 100 . In the case of paying the fixed amount in the purchase terminal 500, it may be the terminal of the buyer who receives the user's virtual public official title. And, in order to create a profile of the virtual public official, the purchase terminal 500 may be a terminal that transmits purchaser information to the advertisement service providing server 300 , and the purchaser information may be a photo, age, name, or the like.

Here, the at least one purchase terminal 500 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one purchase terminal 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The at least one purchase terminal 500 is, for example, a wireless communication device that guarantees portability and mobility, including navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smartphone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

2 is a block diagram for explaining an advertisement service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are an advertisement service using a virtual public official title trade in a GPS-based virtual country according to an embodiment of the present invention. It is a diagram for explaining an embodiment in which is implemented.

Referring to FIG. 2 , the advertisement service providing server 300 includes a construction unit 310 , an upload unit 320 , an advertisement unit 330 , a settlement unit 340 , a profile generation unit 350 , and a transfer unit 360 . ), an appointment letter generation unit 370 , a code verification unit 380 , a public official database 390 , an advertisement database 391 , and a price providing unit 393 .

At least one user terminal 100 , at least one advertiser terminal 400 , and at least one purchase terminal may include the advertisement service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with each other. When transmitting an advertisement service application, program, app page, web page, etc. using a virtual public official title sale in a GPS-based virtual country to 500, at least one user terminal 100, at least one advertiser terminal 400, and At least one purchase terminal 500 may install or open an advertisement service application, program, app page, web page, etc. using a virtual public official title sale in a GPS-based virtual country. In addition, the service program may be driven in at least one user terminal 100 , at least one advertiser terminal 400 , and at least one purchase terminal 500 using a script executed in a web browser. Here, the web browser is a program that enables the use of a web (WWW: World Wide Web) service, and refers to a program that receives and displays hypertext written in HTML (Hyper Text Mark-up Language), for example, Netscape. , Explorer, Chrome, and the like. In addition, the application means an application on the terminal, for example, includes an app (App) executed in a mobile terminal (smartphone).

Referring to FIG. 2 , the construction unit 310 may designate at least one virtual official title in a virtual country, map the at least one virtual public official title, location information, and an inauguration fee, and store it. The location information at this time is actual GPS information as described above.

The upload unit 320 maps the user information of the user terminal 100 and the title of a virtual public official to the location information and uploads it on the map when the user terminal 100 selects the application for office button and pays the preset inauguration fee. can do. The user terminal 100 may select at least one virtual official title in the virtual country, and then select the inauguration application button when the virtual public official is vacant to pay a preset inauguration fee.

When an advertisement request event is transmitted from the advertiser terminal 400 , the advertisement unit 330 may upload advertisement contents to insert the advertisement contents into location information where the virtual official information is uploaded. The advertiser terminal 400 may apply for an advertisement by uploading advertisement content to the location information where the virtual official information is uploaded. At this time, since an embodiment of the present invention puts the advertisement content based on the location (GPS), it can be assumed that the advertiser who puts the advertisement content in the location is a person who conducts business or conducts business related to the location. In this case, a method of propagating or spreading an LBS-based advertisement through communication between each terminal based on the corresponding location is also possible.

In this case, each terminal that shares and delivers the link of the page on which each promotional material exists may share, transmit, and spread the link of each page through D2D (Device to Device) communication. This method is performed between terminals and the server does not intervene. D2D communication is a technology that can increase the reuse rate of frequency resources because high data rate, low delay communication, and low power communication are possible through the proximity between terminals, and the base station and the frequency resource can be used at the same time. Advertisement media such as radio and outdoor displays have great difficulty in terms of cost for small businesses to use, so by using D2D communication, it is possible to provide a low-cost, high-efficiency advertisement diffusion scenario. This technology is cost-effective because it uses unlicensed bandwidth. Wi-Fi Direct terminals must first form a P2P group, and in the group formation process, the roles are divided into Group Owner (GO) and Qient. In addition, since the advertisement service has timeliness, the maximum number of relay transmissions may be changed depending on the situation in consideration of the delay. In an embodiment of the present invention, an advertisement spreading technique may be used in consideration of a dense distribution of users in a specific area and a change in the maximum number of relay transmissions.

First, an advertisement diffusion technique will be described. In one embodiment of the present invention, the process can be configured in a scenario in which a relay terminal forms a P2P group with adjacent P2P terminals to voluntarily spread advertisements in order to satisfy the condition of providing a greater discount to each customer. have. Relay terminals must form a P2P group to immediately transmit advertisements, and perform a procedure for selecting new relay terminals to spread advertisements. Therefore, the relay terminal must become a GO, and among the group formation methods (Standard, Autonomous, and Persistent), P2P group formation independently and an Autonomous group formation method that becomes GO can be used. When the relay terminal forms a P2P group, information on advertisement products and data frames necessary for relay selection can be exchanged with P2P clients. The relay terminal selected through data exchange disconnects the existing P2P group that has received the advertisement as a P2P client and forms a group continuously through an iterative process of forming a new P2P group as a P2P GO for advertisement transmission.

A method for spreading advertisements divides a communication range of a terminal that starts an advertisement by an arbitrary number of sectors according to an angle. Since one relay terminal is selected for each sector, the number of simultaneous advertisements is determined according to the divided percentage. Then, target areas included in the angular range of the divided sectors are classified, and an advertisement diffusion route is determined in the order of the target area closest to the previously selected target area. In addition, the terminal closest to the target area of the advertisement spreading route determined for each sector is selected as the relay terminal, and when the target area is located within the transmission radius of the relay terminal, the terminal closest to the next target area is selected as the relay terminal. By repeating this process, the advertisement can be spread to the final target area. Although the above-described method is a method of spreading advertisements between terminals adjacent to a physical distance, it is equally applicable to movement and diffusion between human networks.

In addition, when each relay terminal shares a link, a method of sharing a link may be further used in consideration of the characteristics of the user receiving the link, rather than unconditionally sharing the link. First, along with the opinion mining method, a method of extracting user information that can give credibility to the results may be used. Customers refer to product reviews of many people in order to select a restaurant or store they like. In this case, reliable information can be provided by considering the age or gender of the user who left the product review. Accordingly, in an embodiment of the present invention, opinion mining may be performed, user information may be extracted to increase the reliability of the extracted information, and objects to be shared may be filtered accordingly. In addition, the promotional materials posted on the accessed main screen are reconfigured to reflect opinion mining and user characteristics, so that each individual can view a different main page.

The settlement unit 340 may settle a preset ratio to the user terminal 100 when the advertisement fee is deposited from the advertiser terminal 400 . In this case, the settlement unit 340 may collect information on whether Ad Avoidance occurs. Advertisement avoidance refers to intentional avoidance by media users when they encounter advertisements. There is a concept of cognitive avoidance, in which the user is watching an advertisement but does not recognize it, and the phenomenon of avoiding advertisements through actions is to press the delete button when the advertisement appears, press the Skip button, or turn off the screen at all. As in the case of avoiding advertisements, it is divided into mechanical avoidance, and leaving the smartphone where advertisements are displayed is divided into physical avoidance. In addition to these cognitive avoidance and behavioral avoidance, avoidance that occurs mainly in mobile is increasing by reflecting the characteristics of mobile technology. It is a phenomenon of advertisement avoidance through technology blocking.

In addition, when the perceived intrusiveness felt by the user due to the advertisement is large, the tendency of the user to avoid the advertisement becomes severe. This is because when users feel the intrusiveness of advertisements, they become annoyed with advertisements, and this perception makes their attitude toward advertisements negative and avoids them. The perceived invasiveness of advertisements is explained by perceived goal obstacles and perceived advertisement congestion. It is said that this causes advertisement avoidance. It is also pointed out that the amount of advertising is also important. Perceived advertising congestion is the consumer's idea that the amount of advertisements is large. Accordingly, the present invention monitors the rejection intention so that the user can remove the advertisement for the third time for which the user has indicated the rejection intention.

In an embodiment of the present invention, an advertisement effect may be reported to an advertiser using an objective empathy measurement method by applying the eye tracking technology. Eye tracking technology is a technology that can measure where, for how long, and how a person is looking. The types of data that can be measured by eye tracking are largely divided into eye fixation, saccade movement, eye tracking, and gaze path. There are four major methods of eye tracking technology: scleral search coil using a coil, IROG (Infrared Occulography) using infrared, Electro-Occulography (EOG) using electrical signals, and VOG (Video Occulography) using video images.

In an embodiment of the present invention, since vision-based measurement is performed, IROG and VOG can be applied. VOG is a method of tracking eye movement through video, and there are two main types: a device wearing system and a remote system. IROG is a method that uses the principle of distinguishing the iris and the pupil clearly when infrared rays are irradiated on the eye using an infrared camera. When an image is received through the infrared camera, face detection and eye detection are sequentially performed, and the pupil is detected by binarization through the pupil color information. After that, calibration between the monitor screen and the user's gaze is performed, and the feature is that it is possible to calculate the gaze detection that allows the user to know where the user is looking at the screen. Therefore, when viewing the advertisement image through the monitor, it is easy to detect the ROI (Region of Interest) that the subject sees, so you can use Gaze Point's GP3 eye tracker, which is a remote method that does not have the hassle of wearing it, but it is limited to this. it is not

When measuring empathy, we do not simply measure the empathy related to the subject's emotional transfer to the advertisement, but also the cognitive empathy that recognizes the state of mind, such as the thoughts, intentions, and emotions of others, and the situation in which the subject is placed. Subjective evaluation and analysis can be conducted by dividing the empathy of identification that occurs when a commonality is found by comparing the situation in the advertisement with the emotional empathy of experiencing the emotions and emotions of others. can

Before analyzing the subject's data, the face of a character in the advertisement can be detected with a face detection system using DNN (Deep Neural Networks). The detected face may be stored as a face region through coordinates, and the eye region may be stored as an eye region by detecting an eye region within the detected face region through a facial landmark method. After synchronizing the time of the subject's gaze data measured and stored with the GP3 eye tracker and the face area and eye area data, the number of times the subject's gaze stayed within the face area and eye area can be counted. In addition, normalization may be performed by dividing the value into frames of the corresponding advertisement image. Data can be obtained by repeating this operation for 24 stimulus images, and data related to the number of times a face has been viewed can be named Face, and data related to the number of times an eye has been viewed can be named Eye.

Depending on the subjective evaluation item that received the empathy score, the analysis can be carried out by dividing it into empathy, cognitive empathy, emotional empathy, and identification empathy. If the number of data is sufficient according to the central limit theorem, it is determined that there is normality and parameter verification can be performed, and IBM's SPSS 21.0 can be used for analysis. Subjective questionnaires for measuring empathy of subjects can be answered on a 7-point Likert scale, and empathy levels can be classified and proceeded with one-way analysis of variance (ANOVA). If the empathy level tends to be biased toward a specific level, the analysis can be performed with an independent sample T-test considering the number of data samples for empathy and non-empathy. In this way, when the relationship with [Eye Tracker-Empathy] is learned and tested, it is possible to determine what kind of emotion it has through the face that will be acquired later. It is assumed that the AI modeling and actual application process are the same.

The profile generating unit 350 may generate a virtual public official profile as user information by using the virtual official title selected in the user terminal 100 , and insert a chat button connected to chatting into the user terminal 100 . When selecting a profile, a profile may be created using the real face of the user terminal 100, but a fake face may be created using a GAN or a synthesized face may be used.

The transfer unit 360 transmits the purchase request event to the user terminal 100 when the purchase request event of the purchase terminal to purchase the virtual official title is transmitted, and the transaction amount between the user terminal 100 and the purchase terminal is confirmed In this case, when a buyer registration event of the user terminal 100 occurs, payment of the transaction amount is requested to the purchase terminal, and when the transaction amount is paid at the purchase terminal, the purchaser registration can be completed in the virtual public official database. Here, long short-term memory (LSTM), a time series analysis method, may be used to predict the purchase price, or stock price prediction having non-stationarity and non-linearity characteristics like stocks may be used.

Existing analytical methodologies, such as traditional statistical models, did not perform well in the stock trading problem because they did not reflect such non-normality and non-linearity. When applied as SVM, good returns were recorded or results were not at all, and in the case of the decision tree, it was not able to capture the patterns of stocks that were on the uptrend and the downtrend. Deep learning is being used in various fields and showing good results. Also, because it captures the characteristics of stocks well, the results of using it for stock trading were good. In recent studies, many studies on stock trading based on reinforcement learning have been conducted, and since good results have been obtained, in an embodiment of the present invention, stock trading can be configured to be performed by reinforcement learning.

When analyzing stocks, the most frequently used is the trend of stocks, and there are many indicators related to stock patterns to find stock patterns. . Accordingly, stocks with various trends, but largely falling, sideways, and rising, are selected one by one, and after analyzing the results by applying the Policy Gradient and ActorCritic models to each stock, a high-accuracy model By applying the above-described pattern, it is possible to construct a model for automatic trading.

Reinforcement learning is a learning method in which the agent learns the optimal behavior while interacting with the environment in a defined state. A reward according to the behavior is given to make a better behavior, and the Policy Gradient technique and the Actor Critic technique can be used.

<Policy Gradient>

Policy Gradient (PG) is a widely used reinforcement learning algorithm. This algorithm adjusts the parameter θ in the direction ∇ _θ J(π _θ ) where the objective function is differentiated with respect to θ.

The state distribution ρ ^π (s) depends on the parameters of the policy, but the policy gradient does not depend on the slope of the state distribution. This methodology has significant value because it reduces the calculation of the Performance Gradient to a simple Expectation. The problem to be solved by this algorithm is estimating the action-value function Q ^π (s,a), but it is solved by estimating the value as Q ^π (s _t ,a _t ) using Sample Return r.

<Actor-Critic>

Two key elements in PG are Policy and Action-valuefunction. In Policy Gradient, only policy is learned, but if value-function is learned, better policy can be obtained, and the algorithm that performed this is Actor-Critic. Actor-Critic consists of two models, Actor and Critic. When the action-value-function used in the algorithm is Qw(a|s), Critic updates the parameter w. Also, when the current policy is π _θ (a|s), the actor updates the parameter θ to determine the policy in the direction suggested by Critic. In other words, it can be said that Critic estimates Q-function and Actor estimates Policy.

<DMI>

In an uptrend, the high of the day will be higher than the high of the previous day, and in a downtrend, the low of the day will be lower than the low of the previous day. In order to know this trend, +DM and -DM values are calculated by comparing the high price and the low price through the following formula. In this case, +DM is the value obtained by subtracting the high price of the previous day from the high price of the day, and -DM is the value obtained by subtracting the low price of the previous day from the low price of the previous day. And in order to find out how much price change has occurred, TR (True Range) is to select the one with the largest price change among the following three cases. Here, TR is max (high price on the day - low on the day, high on the day - close on the previous day, low on the day - close on the previous day).

+DI means a line that measures whether an uptrend can be sustained within a price change, and -DI means a line where a downtrend can be sustained within a price change. Moving averages are usually 6-day or 14-day moving averages. +DI is the value obtained by dividing the moving average of +DM by the moving average of TR, and -DI is the value obtained by dividing the moving average of -DM by the moving average of TR. When the +DI and -DI lines are drawn, if the +DI line is above the -DI line, it indicates an uptrend, and if the -DI line is above the +DI line, it indicates a downtrend.

<Portfolio Value>

PV refers to the amount of cash you can get if you sell all your current stocks. If this value is greater than the initial value, it is interpreted as a gain. In this case, PV is the number of shares held multiplied by the stock price on the day and then the sum of the cash balance. In the reinforcement learning model used in an embodiment of the present invention, the environment is stock data, the agent is the policy gradient model, the actor-critic model, the state is the stock-related index and the agent, the actions are sell, buy and hold, and the reward is higher than the threshold Gain or loss, Policy is a network that performs actions, and Critic is a network that evaluates actors. State can be used as a state corresponding to the ratio indicator, which shows the trend through the open price, high, close, low, and trading volume data of the stock, the stock holding ratio, and the portfolio value ratio that shows the status of the agent. The actions performed by the Agent are Buy (BUY), Sell (SELL), and Hold (HOLD). A reward is not given to every action of the model, but a reward is given when a certain profit (loss) is achieved. If the return of the set threshold is exceeded, the ratio of the increased portfolio can be given, and in case of a loss, compensation can be given as much as the ratio of the portfolio that has fallen.

PG's Network can be configured by stacking LSTMs in three layers, and the last layer can use a Dense layer whose output dimension is the number of actions for outputting Actions. Finally, we can use the softmax function to make the probability of performing an action. Learning-rate can be set and adjusted. AC network has Actor Network and Critic Network, respectively, and in the case of Actor, it can be configured in the same way as Policy Gradient Policy. Critic can use 1 LSTM and a Dense layer with an output dimension of 1. Finally, a value-function value must be obtained, so a linear function can be used. Both PG and AC optimizers are Adam, and the dropout value can also be adjusted. In order to train the two reinforcement learning models, using the DMI index to select a declining stock, a sideways stock, and a rising stock, collect data for a preset period, for example, 2 years, and the test period is the following year. It can be set to 1 year. Modeling can be started by setting each reward threshold value for learning.

Overall, PG can show better performance than AC. PG has Monte-Carlo characteristics, so you can find a section where you can make a profit even in a downtrend, but in the case of AC, it has TD (Time Difference) characteristics. This is because it may not be possible to capture profit points by updating mainly with fraudulent compensation. Even stocks that are sideways may perform poorly in both PG and AC. Policies may not converge well as positive and negative rewards continue to intersect. However, in the case of an ascending stock, both PG and AC may yield high returns, and there may be a tendency to make good policies when the reinforcement learning algorithm is ascending. Of course, it is not possible to predict the market price only by the above-described method, but may also predict the market price in various ways.

The appointment letter generator 370 may generate an appointment letter by inserting information on the purchaser of the purchase terminal in a preset appointment letter format, and then transmit the generated appointment letter to the purchase terminal. For example, after creating a layout and template to contain text data on preset coordinates, if buyer information is input, only text is extracted and the format is automatically entered according to the preset format (text size, style, thickness, etc.) can make it happen

The code check unit 380, when inputting the purchaser registration in the user terminal 100, may allow the user terminal 100 to input a pre-given code number when the inauguration.

The public official database 390 may manage a person who was initially given a virtual public official title and took office, and a person newly inaugurated by transferring the virtual public official title from the inaugurated person. In this case, the at least one virtual official title may be set to be retained by one user. That is, in reality, public officials forbid concurrent positions, but in one embodiment of the present invention, by enabling concurrent positions, confusion with reality can be eliminated.

The advertisement fee database 391 may manage the settlement money distributed to the user terminal 100 with respect to the advertisement fee paid by the at least one advertiser terminal 400 . In this case, when the virtual official title is purchased from the user terminal 100 , the profile information and advertisement content of the user terminal 100 may be set to be output in one window on the map.

When at least one virtual official title is sold, the price providing unit 393 may store the trading history as a log and provide a price trend for each of the at least one virtual official title as a graph. In this case, as described above, reinforcement learning for predicting a price trend or prediction may be used to predict a stock price, or a price may be provided using a method other than reinforcement learning.

Hereinafter, an operation process according to the configuration of the advertisement service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as an example. However, it will be apparent that the embodiment is only one of various embodiments of the present invention and is not limited thereto.

Referring to FIG. 3A , the name of the virtual country according to an embodiment of the present invention is a provisional name TaehanMin-Guk, but the name of the virtual country is not limited thereto and may be changed at any time. 3a, the menu constituting the member screen includes profile, first inauguration, buyer registration, payment, my chat and my public office, and on the manager screen, inauguration registration search, purchaser registration search, payment history search, public official search, Includes appointment letter search and advertising cost management menu. In a virtual country called Taehanmin-guk (Co.), the title and location of a map and a virtual official in the relevant jurisdiction or district are displayed as a copy of "Getting ahead with only 10,000 won" as shown in FIG. 3c. A user named "High Yield" took office, and advertisement content is inserted below it as shown in FIG. 3D. In order to move to the manager screen as shown in FIG. 3E , a password must be input, and as shown in FIG. 3F , you can check or manage your own virtual jurisdiction. As shown in FIG. 3G, the user can enter a name, gender, date of birth, and the like and apply for purchase, and when payment is made as shown in FIG. 3H, a search is possible as shown in FIG. 3I. Payment details can be searched as shown in FIG. 3J, and this can be confirmed as shown in FIG. 3K. When the manager presses the deposit confirmation button as shown in FIG. 3L, it moves to the public official appointment page, and a profile window is created using the user's profile as shown in FIG. 3M. When the profile is completed in this way, intermediaries such as Korean Patent No. 10-2094867 (announced on May 26, 2020) and Korean Patent No. 10-2153650 (announced on September 08, 2020), which are pre-registered patents of the present applicant Profiles can also be uploaded, so self-employed and small business owners can easily advertise.

As shown in FIG. 3N, the buyer of the purchase terminal 500 can negotiate a purchase with the user terminal 100 through the chat button as shown in FIG. 3n, and the purchaser registration is possible only when a code number composed of a random number is inputted in the user terminal 100. When the purchaser registration is completed as shown in FIG. 3p, the payment screen is transmitted to the purchase terminal 500 as shown in FIG. 3q, and if payment is made at the purchase terminal 500 as shown in FIG. 3r, it can be confirmed in FIG. When the manager presses the deposit/remittance confirmation button as shown in FIG. 3U after the input of details is completed, the appointment of a public official is completed as shown in FIG. 3V.

When an appointment is received from the purchase terminal 500, a letter of appointment is issued as shown in Fig. 4a, the letter of appointment can be checked in Fig. 4b, an email can be sent as shown in Fig. 4c, and a public official search is also possible as shown in Figs. 4d and 4e. , there is also a full e-mail sending function as shown in Fig. 4f. As shown in Fig. 4g, it is possible to build a human network with various people through chatting, and as shown in Figs. 4h and 4i, it is also possible to view the title of a virtual public official possessed by the user. Also, as shown in FIGS. 4J and 4K , it is possible to check how much the advertisement cost has been settled in the user terminal 100 or the purchase terminal 500 .

As described above, the method of providing advertisement service using the virtual public official title sale in the GPS-based virtual country of FIGS. 2 to 4 is described above with reference to FIG. 1 . Since it is the same as the content described with respect to or can be easily inferred from the described content, the following description will be omitted.

FIG. 5 is a diagram illustrating a process in which data is transmitted/received between components included in the advertisement service providing system using the virtual public official title trading in the GPS-based virtual country of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted/received between each component will be described with reference to FIG. 5, but the present application is not limited to such an embodiment, and the example shown in FIG. 5 according to the various embodiments described above will be described. It is apparent to those skilled in the art that the data transmission/reception process may be changed.

Referring to FIG. 5 , the advertisement service providing server designates at least one virtual public official title in a virtual country, maps and stores at least one virtual official title with location information and an inauguration fee (S5100), and takes office at the user terminal When the application button is selected and the preset inauguration fee is paid, the user information of the user terminal and the virtual official title are mapped to the location information and uploaded on the map (S5200).

In addition, when an advertisement request event is transmitted from the advertiser terminal, the advertisement service providing server uploads the advertisement content to insert the advertisement content into the location information where the virtual official information is uploaded (S5300), and when the advertisement fee is paid from the advertiser terminal The set ratio is settled by the user terminal (S5400).

The order between the above-described steps (S5100 to S5400) is only an example, and is not limited thereto. That is, the order between the above-described steps ( S5100 to S5400 ) may be mutually changed, and some of these steps may be simultaneously executed or deleted.

As described above, the method of providing an advertisement service using a virtual public official title sale in a GPS-based virtual country of FIG. 5 is described above with reference to FIGS. 1 to 4 through a GPS-based virtual public official title sale in a virtual country. A method of providing an advertisement service Since it is the same as the content described with respect to or can be easily inferred from the described content, the following description will be omitted.

A method of providing an advertisement service using a virtual official title sale in a GPS-based virtual country according to an embodiment described with reference to FIG. 5 is a recording medium including instructions executable by a computer, such as an application or program module executed by a computer. It can also be implemented in the form of Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method of providing an advertisement service using a virtual public official title trading in a GPS-based virtual country according to an embodiment of the present invention described above includes an application basically installed in a terminal (which includes a program included in a platform or operating system basically installed in the terminal) may be executed), and may be executed by an application (ie, a program) installed directly in the master terminal by a user through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the method of providing an advertisement service using a virtual public official title sale in a GPS-based virtual country according to an embodiment of the present invention described above is implemented as an application (that is, a program) installed basically in a terminal or directly installed by a user, and It may be recorded in a computer-readable recording medium such as a terminal.

The foregoing description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and likewise components described as distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (10)

a user terminal that selects at least one virtual official title in a virtual country and selects an application for inauguration button when the virtual official is vacant to pay a preset inauguration fee;
an advertiser terminal for applying for advertisement by uploading advertisement content to the location information where the virtual official information is uploaded; and
A construction unit that designates at least one virtual public official title in a virtual country, maps and stores the at least one virtual public official title, location information, and inauguration fee, selects the inauguration application button in the user terminal, and receives the preset inauguration fee In the case of payment, an upload unit that maps the user information of the user terminal and the virtual official title to location information and uploads it on a map, and when an advertisement request event is transmitted from the advertiser terminal, the advertisement content is uploaded to the virtual public official information an advertisement service providing server including an advertisement unit for uploading the advertisement content to be inserted into the location information, and a settlement unit which settles a preset ratio to the user terminal when an advertisement fee is received from the advertiser terminal;
Advertisement service provision system using the virtual public official title sale in a GPS-based virtual country comprising a.
The method of claim 1,
The advertisement service providing server,
a profile generating unit for creating a virtual public official profile as the user information by using the virtual public official title selected in the user terminal, and inserting a chat button connected to chatting into the user terminal;
Advertisement service providing system using a virtual public official title sale in a GPS-based virtual country, characterized in that it further comprises.
The method of claim 1,
The advertisement service providing server,
When the purchase request event of the purchase terminal to purchase the virtual official title is transmitted, the purchase request event is transmitted to the user terminal, and when the transaction amount between the user terminal and the purchase terminal is confirmed, the purchaser registration event of the user terminal a transfer unit for requesting payment of the transaction amount to the purchasing terminal, and completing purchaser registration in the virtual public official database when the transaction amount is paid at the purchase terminal;
Advertisement service providing system using a virtual public official title sale in a GPS-based virtual country, characterized in that it further comprises.
4. The method of claim 3,
The advertisement service providing server,
an appointment letter generator for generating an appointment letter by inserting information on the purchaser of the purchase terminal in a preset letter of appointment format and then transmitting the created letter of appointment to the purchase terminal;
Advertisement service providing system using a virtual public official title sale in a GPS-based virtual country, characterized in that it further comprises.
4. The method of claim 3,
The advertisement service providing server,
a code confirmation unit for inputting a code number previously assigned when the user terminal is inaugurated when the user terminal enters the purchaser registration;
Advertisement service providing system using a virtual public official title sale in a GPS-based virtual country, characterized in that it further comprises.
The method of claim 1,
The advertisement service providing server,
a public official database that manages those who took office after receiving the initial virtual public official title and those newly inaugurated by transferring the virtual public official title from the inaugurated person;
Advertisement service providing system using a virtual public official title sale in a GPS-based virtual country, characterized in that it further comprises.
The method of claim 1,
The at least one virtual public official title is set to be held by one user.
The method of claim 1,
The advertisement service providing server,
an advertisement cost database for managing a settlement amount distributed to the user terminal with respect to the advertisement fee paid by the at least one advertiser terminal;
Advertisement service providing system using a virtual public official title sale in a GPS-based virtual country, characterized in that it further comprises.
The method of claim 1,
When the virtual official title is purchased from the user terminal, the user terminal's profile information and the advertisement content are set to be output in one window on a map. Advertising service provision system.
The method of claim 1,
The advertisement service providing server,
a price providing unit that stores a trading history as a log when the at least one virtual official title is sold and provides a graph of price trends for each of the at least one virtual official title;
Advertisement service providing system using a virtual public official title sale in a GPS-based virtual country, characterized in that it further comprises.

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