KR20220108273A - Intermediate system and method for outdoor advertising and method for providing advertising medium information - Google Patents

Abstract

Provided is an outdoor advertisement mediation system that provides leasing mediation services for outdoor advertising media by being connected to one or more advertiser terminals and advertising media company terminals through an information communication network. The outdoor advertisement mediation system includes: a service providing unit which provides a webpage including an input form for advertisement request information or listing information, or which is interlocked with an application; an advertiser management unit for storing and processing advertisement request information including an advertisement desired area and an advertisement medium type in an advertiser database in response to a request from the advertiser terminals; an advertising medium management unit which stores listing information in the advertiser database in response to a request from the advertising media company terminals and provides the information to the advertiser terminals; and a matching management unit for generating and providing appropriate medium information based on the advertisement request information. The present invention provides and recommends advertising medium information so that advertisers can select suitable districts and outdoor advertising media.

Description

INTERMEDIATE SYSTEM AND METHOD FOR OUTDOOR ADVERTISING AND METHOD FOR PROVIDING ADVERTISING MEDIUM INFORMATION

The present invention relates to an outdoor advertisement mediation system and a method for providing advertisement medium information, and more particularly, to a method for providing suitable advertisement medium information based on advertisement request information, and an outdoor advertisement mediation system implementing the method.

According to Article 2 of the Outdoor Advertisement Act, “outdoor advertisement” means something that is constantly or continuously exposed to the public for a certain period of time and can be viewed in a place where the public can freely pass (including those displayed on transportation facilities or means of transportation prescribed by Presidential Decree). It is defined as signboards, digital advertisements (referring to the provision of information and advertisements using a digital display, as prescribed by Presidential Decree), billboards, banners, posters, flyers, and other similar items. In this specification, outdoor advertising materials or advertising media includes all advertising media according to the definition of Article 2 of the Outdoor Advertising Act.

In particular, since the early 2000s, digital signage has appeared in the field of outdoor advertising in earnest, and digitalization of outdoor advertising is proceeding in all spaces, including transportation, and is rapidly spreading in urban environments and daily life. Analog advertisements such as vehicle wrapping advertisements are also being actively carried out, and the expansion of outdoor advertisements by various advertisement media is continuing.

Meanwhile, the base of advertisers is expanding not only to companies and public institutions, but also to individuals such as small business owners and idol fans.

In line with this trend, an online advertising marketer brokerage system has been introduced that provides a brokerage service between a number of advertisers who want to request an advertising task and an advertising company that entrusts and performs the task.

By disclosing request information including details related to the advertiser's request for advertisement and information of the advertising company on-line, and the manager intermediaries all tasks according to the advertising contract, the advertiser and the advertiser can efficiently perform advertising-related tasks to be able to perform

On the other hand, considering that outdoor advertising is located in a specific area (or a specific route) and that various advertising media are provided due to continuous digitization and media development, selection of an appropriate location and selection of an advertising medium are key. Nevertheless, the advertiser has to make a choice about it, and advice or consulting on this is provided only through professional consulting of marketers or advertising companies.

It is very difficult for SMEs, small business owners, or individuals without internal marketing experts to select an effective outdoor advertising medium or region, and it is very expensive to receive external advice. to be.

(Patent Document 1) KR1020090024048 A

An object of the present invention is to solve the above problems, and to provide an outdoor advertisement mediation system and method for providing and recommending advertisement medium information so that an advertiser can select a suitable area and outdoor advertisement medium.

In order to solve the above problems, there is provided an outdoor advertising brokerage system that is connected to one or more advertiser terminals and advertising media company terminals through an information and communication network to provide a rental brokerage service for outdoor advertising media.

The outdoor advertisement mediation system may include: a service providing unit that provides a web page including an input form for advertisement request information or information on sale or interworks with an application; an advertiser management unit for storing and processing advertisement request information including an advertisement desired area and an advertisement medium type in an advertiser database in response to a request from the advertiser terminal; an advertisement medium management unit for storing information for sale in an advertisement medium company database in response to a request from the advertisement medium company terminal and providing the information to the advertiser terminal; and a matching management unit for generating and providing suitable media information based on the advertisement request information.

It is preferable that the service providing unit provides information related to advertisement request information or sale information to be posted on a web page or posted on an application.

The advertisement request information includes an advertisement target industry type and an advertisement desired area, and the suitable medium information includes information on a sub-category area information generated based on the upper category of the industry type and advertisement desired area and information on the type of outdoor advertisement medium. do.

The matching management unit may provide demographic information for the selected region to the advertiser terminal according to the request of the advertiser terminal.

The suitable medium information is information about advertisement area information and outdoor advertisement medium types generated based on the type of advertisement target industry. It is preferable that the advertisement area information includes an advertisement share of the administrative consent of the corresponding industry, and the information on the type of outdoor advertising medium includes the advertisement share of the advertisement medium according to the type of the industry.

An outdoor advertising medium rental brokerage method executed by an outdoor advertising mediation system that is connected to one or more advertiser terminals and advertising media company terminals through an information communication network. It includes an information provision step, a step of providing a list of listings of the selected area and media type, a step of providing information on a property selected according to the request of an advertiser terminal, and a final determination step of the property.

The suitable media information includes information on advertisement area information and outdoor advertisement media types generated based on the advertisement target industry included in the advertisement request information.

The method further includes providing demographic information according to the request of the advertiser terminal.

A method for providing outdoor advertisement media information provided by an outdoor advertisement mediation system that is connected to one or more advertiser terminals and advertisement media company terminals through an information and communication network, the step of receiving advertisement request information input through the advertiser terminal; a suitable medium based on the advertisement request information an information generation step; and a step of providing the appropriate medium information. The suitable medium information may include advertisement area information generated based on an advertisement target industry included in the advertisement request information and information on the type of outdoor advertisement medium.

The methods may be implemented by a computer program stored in a storage medium including instructions for performing the method.

According to the present invention, an advertiser or an advertisement client can efficiently use an outdoor advertising medium by connecting an advertiser who wants to perform outdoor advertising and an outdoor advertising medium company to mediate the rental of the advertising medium.

According to another aspect of the present invention, it is possible to effectively select an outdoor advertising medium by providing information on an outdoor advertising area and advertising medium suitable for an advertiser.

1 is a schematic diagram of an outdoor advertisement mediation system according to an embodiment of the present invention, and is a diagram illustrating a relationship between a mediation server 200 and terminals connected thereto through wired or wireless communication.
2 is a structural diagram of the outdoor advertisement mediation system 100 according to an embodiment of the present invention, and schematically shows the relationship between the advertiser terminal 200 and the advertisement media company terminal 300 .
3 is a flowchart of an outdoor advertising medium rental mediation method according to an embodiment of the present invention.
4 is a diagram illustrating an input interface of advertisement request information by way of example.
FIG. 5 is a diagram showing an embodiment of suitable media information posted on a web page through the service providing unit 101 .
6 is a view showing the average advertising period and average advertising amount through the optimal advertising media, the fast-growing advertising media with a high change rate, and the most adopted advertising media by organizing the appropriate media information and demographic trends of FIG. 5 .
7 is an example of a page of a web or mobile application providing demographic information of the present invention.
8 is a diagram illustrating a step of providing a listing for a selected area and media type according to an embodiment of the present invention.
9 is a view exemplarily showing a screen for providing information on a property selected according to a request of an advertiser terminal of the present invention.

When it is said that a part "includes" or "includes" a certain component throughout this specification, it means that other components may be further included, rather than excluding other components, unless otherwise stated. do. As used herein, the term “embodiment” is meant to serve as an illustration, example, or illustration, but the subject matter of the invention is not limited by such examples. Also, "comprising", "comprising", "having" and other similar terms are used, but when used in the claims, " as an open-ended transition word that does not exclude any additional or other element. It is used generically in a manner analogous to the term "comprising".

The term at least one is defined as a term including the singular and the plural, and even if the at least one term does not exist, each element may exist in the singular or plural, and it is obvious that it may mean the singular or the plural. will be. In addition, that each component is provided in singular or plural may be changed according to embodiments.

The various techniques described herein may be implemented in conjunction with hardware or software, or a combination of both, where appropriate. As used herein, terms such as “Unit,” “System,” “module,” and the like, likewise refer to computer-related entities, i.e. hardware, a combination of hardware and software, software or execution It can be treated as equivalent to software. For example, a program module may be configured as equivalent to one component or a combination of two or more components. In addition, in the present invention, both the program and hardware executed in the terminal including the transmitter and the receiver may be configured in module units, and may be recorded in one physical memory or distributed between two or more memories and recording media. .

Hereinafter, an outdoor advertisement mediation system and method according to a preferred embodiment of the present invention will be described with reference to the drawings.

1 is a schematic diagram including an outdoor advertisement mediation system 100 , an advertiser terminal 200 , and an advertisement media company terminal 300 according to an embodiment of the present invention. At this time, each component of FIG. 1 is connected through an information communication network (network).

The outdoor advertising mediation system 100 according to an embodiment of the present invention is a system that performs an outdoor advertising media rental mediation procedure between one or more advertisers and advertising media companies. It is connected to the terminal 200 of , and the terminal 300 of an advertising media company that provides outdoor advertising media. Here, the communication network refers to a connection structure in which information can be exchanged between each node, such as a plurality of terminals and servers, and includes a Long Term Evolution (LTE) network, a 5th Generation Partnership Project (5GPP) network, and a World Interoperability for Microwave (WIMAX) network. Access) network, (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), etc., but are not limited thereto.

In this specification, the advertising media company refers to the owner or manager of various outdoor advertising media such as electric billboards, bus stop billboards, signboards, subway displays, etc. As such, it includes those who have legal authority or management authority to lease advertisements to outdoor advertising media. The advertising media company may be, for example, a building owner, a professional business operator that attracts and manages electronic sign board advertisements with permission from the building owner, and an advertising company that has been leased from the owner or manager of an outdoor advertising medium.

The advertisement media company terminal 300 is when the advertisement media company accesses the outdoor advertisement mediation system 100 through the information communication network and creates and transmits information on the advertisement media having management authority on a web page or application, the mediation system 100 is sold. It serves to register and publish as The advertisement media company terminal 300 may also serve to receive a reply or transmit related information to the advertiser terminal 200 when the rental contract is concluded in response to the advertiser's selection of the corresponding advertisement medium.

When an advertiser who wants to perform an outdoor advertisement inputs advertisement request information into a form provided on-line by the outdoor advertisement brokerage system 100 through the advertiser terminal 200, the brokerage system 100 divides the advertisement request information by category. By automatically classifying, registering in the system, and providing advertisement media information to advertisers, the rental brokerage procedure for outdoor advertisements is carried out.

The terminals 200 and 300 are portable terminals, computers, or workstations on which an application for executing a service page is mounted through interworking with a predetermined web browser or system capable of executing a web page provided by the outdoor advertisement intermediary system without delay. It may be an information processing device such as A terminal is an information processing device used or possessed by an advertiser or an advertisement media company, and may include a processor, a memory, a communication module, and a user interface (touch screen, speaker, remote control, etc.).

The outdoor advertising mediation system 100 receives data from the advertiser terminal 200, the advertising media company terminal 300, and other external servers through a communication network, and uses the data to generate and register various information related to the outdoor advertising media, and to the advertiser terminal. and is configured to provide an online brokerage service that enables an advertisement medium rental contract between an advertiser and an advertisement medium company to be concluded through the advertiser terminal 200 and the advertisement media company terminal 300 . The outdoor advertisement mediation system 100 may be configured by combining a plurality of hardware and/or software connected by one information processing device or a communication network.

The outdoor advertisement brokerage system 100 also includes a web page including an input form for registering as a member, writing advertisement information, and listing information to the advertiser terminal 200 and the advertisement media company terminal 300 that are accessed through the information and communication network. Alternatively, it provides a service page and serves to provide various notifications according to the progress of the advertisement request process.

The information for sale input from the advertising media company terminal 300 should be posted so that it can be checked through the advertiser terminal 200 on-line, and the situation according to the progress of the rental contract procedure should be notified to the terminal. The outdoor advertisement mediation system 100 processes events occurring between the two terminals 200 and 300 from the outdoor advertisement sale request to the advertisement medium rental procedure.

Hereinafter, the outdoor advertisement mediation system 100 and the outdoor advertisement medium recommendation and mediation method using the system 100 according to an embodiment of the present invention will be described with reference to FIGS. 2 to 9 .

Referring to FIG. 2 , the outdoor advertisement brokerage system 100 of the present invention is a system for providing an advertisement medium rental brokerage service by being connected to one or more advertiser terminals 200 and advertisement media company terminals 300 through a communication network.

The outdoor advertisement mediation system 100 includes a service provision unit 101 , an advertiser management unit 102 , an advertisement medium management unit 103 , and a matching management unit 108 . The outdoor advertisement mediation system 100 may further include an advertisement unit database 102 , an advertisement medium database 113 , and a demographic database 115 .

The service providing unit 101 provides a web page for mediation or operates in conjunction with an application for a terminal. The service providing unit 101 provides a web page or a service page so that advertisers and advertisement media owners can create and post advertisement request information and sale information, respectively, on the web or an interworking application, and register them on the system. The web page or service page includes various menus and input forms for the outdoor advertising media rental mediation service provided by the outdoor advertising mediation system 100 of the present invention, and the advertiser terminal 200 and the advertising media company terminal 300 You will receive input of text, uploaded photo files, etc. The service providing unit 101 also posts necessary information on a web page or a service page in response to a request from the advertiser terminal 200 or the advertising medium owner terminal 300 or in the course of the mediation process.

Hereinafter, for convenience, it is assumed that the service providing unit 101 provides a web page for mediation, and the components of the system will be described. However, the present invention also includes a method in which an application program executed in a terminal and a service provider interwork, and a person skilled in the art will be able to implement an application interworking method without changing the technical idea of the invention.

The advertisement medium management unit 103 registers the sale of outdoor advertisement media in the advertisement medium database 113 in response to the request of the advertisement medium company terminal 300, and manages the sale information, which is information on each outdoor advertisement medium provided for sale. It is provided to the advertiser terminal 200 through the service providing unit 101 .

The advertisement medium management unit 103 stores the sale information on the outdoor advertising medium input through the web page using the advertising medium company terminal 300 in the advertisement medium database 113, and publishes the registered sale information on the web. It is provided to the advertiser terminal 10, and management tasks such as creation, update, and deletion of listing information are performed.

The information for sale is information related to the outdoor advertising medium, and includes the location, media type, size, cost, period, media owner, video/image, and text information related to the outdoor advertising medium. The location includes an administrative district (city, district, dong), lot number, building, altitude, travel route, etc., and the media type is an advertisement in the form of an electric billboard, monitor, bus stop, subway station, movie theater, poster, billboard, large format. Includes banners, department store marts, posters, banners, buses, and other indoor and outdoor advertisements. The input form may be provided according to the category classification criteria. Examples of the property input form include text information related to property, advertising amount (cost), and media type (advertising type) according to category classification criteria.

The listing information is generated by the advertisement medium management unit 103 and stored in the advertisement medium database 113, and is updated in real time according to the termination of the rental contract, the establishment of a new rental agreement, registration of a new property, and the like. The advertisement medium database 113 stores a history including information on previous advertisement medium rental contract details and contracts. This history may be stored in a separate outdoor advertising medium history database. The history includes information such as the location of the advertisement medium, region, advertiser information (industry, region), advertisement period, and cost for each item. The history may be statistically processed by the matching management unit 108 to be described later and provided as selection information according to the request of the advertiser terminal 200 . The history may be statistically processed to extract data indicating changes in the region and media type of outdoor advertising media according to the industry. Furthermore, the history is not limited to the history accumulated in the corresponding mediation system 100 and may include region and media type data of outdoor advertising media for each industry collected from the outside. In this case, it is preferable to be stored in a separate history database.

The advertiser management unit 102 registers the advertisement request information input through the advertiser terminal 200 in the advertiser database 112, and registers the result of the selected outdoor advertisement medium rental contract.

The advertisement request information includes the advertiser's business type, company name, and desired advertisement area. Advertiser information such as ID, name, and contact information according to a general membership registration procedure is also stored in the advertiser database 112 together with advertisement request information. Among them, the advertiser's name, contact information, etc. may be entered in the membership registration process, but up to the stage of providing outdoor advertising media information, non-members may simply input only the business type and desired advertising area.

An input form for property information including classification criteria for each category of region or industry may be provided. Regions can include classification criteria for each category up to the city, gu, and dong units in the administrative district. In the industry, the input form may be categorized so that all upper categories such as hospital business, home appliance rental business, software development business, etc. and subcategories such as otolaryngology, ophthalmology, dentistry, etc. can be input.

The industry may include not only the industry of the advertiser's business registration symptom, but also the products and services that the advertiser wants to advertise. For example, a hospital business, a private academy business, a refrigerator, a piano, a gym, etc. are possible.

According to FIG. 4 showing an input interface of advertisement request information by way of example, in the state where the name and industry are posted in the login state after membership registration, the advertisement desired area information input form is the upper category 'Gu' and the lower category 'Dong' It is exemplarily displayed so that it is possible to input selectable up to 'units.

The matching management unit 108 provides suitable media information and/or demographic information corresponding to the advertisement request information in response to the request of the advertiser terminal 200 , and the region and media type of the advertisement medium are selected through the advertiser terminal 200 . When done, a list of items for sale in the selected region and media type is provided to the advertiser terminal. The mediation system 100 may further include a contract processing unit (not shown) for processing an advertisement medium rental contract procedure.

The suitable media information is a statistical value of the region and media type of the outdoor advertising medium corresponding to the industry included in the advertisement request information. That is, it is an advertisement top region of an outdoor advertising medium corresponding to a specific industry, a ranking, a ratio, an absolute amount, or a change rate of a high media type for a predetermined period.

Meanwhile, demographic data downloaded from an external device may be stored in the demographic database 115 . The demographic data may include one or more of resident registration demographic data from the Ministry of Public Administration and Security, SKT BIG DATA administrative district floating population data, and Seoul open data administrative district floating population data. External demographic data is imported in the form of an Excel file, stored in the demographic database 115 of the brokerage system 100, and visualized in graphs, figures, and texts by a demographic data processing unit (not shown) of the advertiser terminal 200 Upon request, it may be posted to the service provider 101 . These download and visualization tasks are executed by the API of the mediation system 100 .

Demographic data can be visualized, for example, as a male/female population status figure, a graph of the floating population by men and women in each administrative district by time period, a text display of the maximum floating time period, and a line graph of the floating population in administrative districts by time (day division).

Hereinafter, an outdoor advertising medium rental brokerage method according to an embodiment of the present invention will be described in detail with reference to FIGS. 3 to 9 .

Referring to FIG. 3 , the outdoor advertising medium rental brokerage method according to an embodiment of the present invention includes a step of inputting advertisement request information through an advertiser terminal, a step of providing suitable media information, a step of providing demographic information according to the request of the advertiser terminal, and the selected It includes a step of providing a list of properties for sale by region and media type, a step of providing information on a property selected according to a request of an advertiser terminal, and a step of selecting a final property for sale.

Before the above steps, there may be a step of inputting the listing information of the advertiser, and the inputted listing information is stored in a database and updated in real time.

The advertisement request information input step is a process of inputting an advertisement desired region (administrative district, administrative dong) and business type on a web page or service page through the advertiser terminal.

According to the screen of FIG. 4 , when the 'best advertisement' icon is selected from the map displaying the advertisement medium information on the left in the log-in state, a screen displaying the business name and industry type, which is the entered member information, is displayed (see right). If the member information is correct, select the desired advertising area (administrative district/administrative-dong). According to another embodiment, in the advertisement request information input step, it is also possible to input an advertisement area in addition to a business type, a business name, etc. without logging in.

When a suitable media information is requested while transmitting advertisement request information to the system 100 by pressing the Get Best Ad Recommendation button at the bottom, the advertiser management unit 102 registers the input advertisement request information in the advertiser database 112, and matching Appropriate media information is provided by the management unit 108 .

The matching management unit 108 generates and provides suitable media information based on the business type and region of the advertisement request information. The suitable media information includes the ranking and occupancy ratio of the sub-category area (dong) where the outdoor advertisement of the relevant industry is performed in the area (gu) of the corresponding upper category, and the ranking and occupation of the media type of the outdoor advertising medium for the relevant industry include proportions.

5 is a view showing the content and form of suitable media information posted on a web page through the service providing unit 101 . According to FIG. 5, when the hospital business and advertisement desired area is entered as Apgujeong-dong, Gangnam-gu, the first-place area in which outdoor advertising for the hospital industry is most frequently performed in Gangnam-gu is Sinsa-dong 40%, second place Apgujeong-dong 32%, and third place It can be seen that Yeoksam-dong is 24%. That is, it includes the upper rank and ratio information of the upper sub-category region related to the corresponding industry within the higher-level region.

In addition, in terms of the form of outdoor advertising media for the hospital industry, in the highest order, 71% of electric billboards, 17% of subway stations, and 10% of bus stops are visualized and displayed in graph form.

The matching management unit 108 generates and provides suitable media information by analyzing the history and rental contract information stored in the advertisement media database 113 based on the industry and/or region. The suitable media information includes the top ranking and share ratio of the top advertising area and media type according to the industry. According to another embodiment of the present invention, suitable media information is generated based on the region and business type, and the occupation ratio of the upper advertising area (sub-category) and the media type corresponding to the corresponding industry in the corresponding upper-category area (gu unit) is generated. to provide.

According to another embodiment of the present invention, media statistical trends are generated and provided in addition to suitable media information. Media statistics trends include changes in the share of top advertising areas and media types according to industry types. As shown in FIG. 5 , by visually comparing and displaying the current (January, 2021) share with the current (January, 2021) share ratio of the year immediately preceding the top advertising region and media type, the advertiser can grasp the trend. Among them, the region and medium with the highest rate of change in share is called the fastest-growing region or medium. By providing such information, it is possible to provide advertisers with more accurate and diverse media information.

FIG. 6 is an option display screen selected by the advertiser. By organizing the appropriate media information and media statistical trends in FIG. 5, the optimal advertising medium, the fast-growing advertising medium with a high rate of change, the average advertising period and the average advertising amount through the most-adopted advertising media. indicate By providing the average advertising duration and cost of the media with the most adoption, advertisers can design more accurate advertisements.

Furthermore, when the advertising area and medium grow by a predetermined ratio (for example, 20%) or more compared to the standard, it is recommended as a fast-growing area or medium.

A step of providing demographic information will be described with reference to FIG. 7 . When the advertiser receives appropriate media information and media statistical trend through the terminal 200 and selects a specific region or a specific outdoor advertising medium to request demographic information, the matching management unit 108 visualizes demographic information in the region. to provide At this time, information on the current status of male and female populations in the upper and lower category areas and the floating population by time period is provided. This information is generated from data in demographic databases.

It is possible to identify the basic number of audiences through the population status of the administrative dong area, and through the floating population graph for each time period, the advertiser can determine the time of the advertisement at a time when the advertisement effect is high, so that the advertisement time can be determined.

The step of providing a listing for a selected area and media type will be described with reference to FIG. 8 . When an advertiser determines an advertisement area and media type by referring to suitable media information, demographic information, etc. and requests a listing, the matching management unit 108 provides the listing for sale in the determined area and outdoor advertising medium to the web page through the service provider. do.

In this case, the arrangement method of the listing list may vary. Advertising media companies that have registered for a fee are premium listings, and media listings whose market share rises with time change can be provided as fast-growing listings.

A step of providing information on a property selected according to the request of the advertiser terminal will be described with reference to FIG. 9 . When the advertiser's terminal selects a specific property, information on the property including a photo of the property and its exact location is provided.

After that, the advertiser can enter into a rental agreement through the final selection of the property. After the final product selection step, an electronic contract signing step in which a rental agreement for sale is concluded online may be added.

Meanwhile, according to another embodiment of the present invention, regional information may be generated centered on a location within a predetermined radius centered on a specific location selected on the map map interface based on GPS information other than administrative districts and administrative dongs.

100: outdoor advertising brokerage system
200: advertiser terminal
300: advertising media company terminal

Claims (8)

An outdoor advertising brokerage system that is connected to one or more advertiser terminals and advertising media company terminals through an information and communications network to provide a rental brokerage service for outdoor advertising media,
A service providing unit that provides a web page including an input form for advertisement request information or information for sale or interworks with an application;
an advertiser management unit for storing and processing advertisement request information including an advertisement desired area and an advertisement medium type in an advertiser database in response to a request from the advertiser terminal;
an advertisement medium management unit for storing information for sale in an advertisement medium database in response to a request from the advertisement medium company terminal and providing the information to the advertiser terminal; and
and a matching management unit that generates and provides suitable media information based on the advertisement request information,
The service providing unit provides information related to advertisement request information or sale information to be posted on a web page or posted on an application, an outdoor advertisement brokerage system. The method of claim 1,
The advertisement request information includes an advertisement target industry and an advertisement desired area;
The suitable media information includes sub-category area information and information on types of outdoor advertisement media generated based on the upper categories of the industry and the desired advertisement area.
The method of claim 1,
The matching management unit outdoor advertisement brokerage system, characterized in that in accordance with the request of the advertiser terminal to provide demographic information for the selected area to the advertiser terminal.
4. The method according to any one of claims 1 to 3,
The suitable medium information is information about advertisement area information and outdoor advertisement medium types generated based on the industry targeted for advertisement,
The advertisement area information includes the administrative consent advertisement share of the industry,
The information on the type of outdoor advertisement medium includes an advertisement share of the advertisement medium according to the industry.
An outdoor advertising media rental brokerage method executed by an outdoor advertising mediation system that is connected to one or more advertiser terminals and advertising media company terminals through an information and communications network,
Receiving advertisement request information input through the advertiser terminal;
Provision of suitable media information based on advertisement request information;
Providing a list of properties for the selected area and media type;
A step of providing information on the property selected according to the request of the advertiser's terminal; and
including the final decision on the sale;
The suitable medium information, outdoor advertising medium rental brokerage method, characterized in that it includes information on the type of outdoor advertising media and advertising area information generated based on the advertisement target industry included in the advertisement request information.
6. The method of claim 5,
Outdoor advertising medium rental brokerage method, characterized in that it further comprises the step of providing demographic information according to the request of the advertiser terminal.
A method for providing outdoor advertising media information provided by an outdoor advertising mediation system that is connected to one or more advertiser terminals and advertising media company terminals through an information communication network, comprising:
Receiving advertisement request information input through the advertiser terminal;
A step of generating suitable media information based on the advertisement request information, and
Including the step of providing the suitable medium information,
The suitable medium information, outdoor advertisement medium information providing method, characterized in that it includes information on the type of outdoor advertisement medium and advertisement area information generated based on the advertisement target industry included in the advertisement request information.
As a storage medium in which a program readable by a computer is stored,
A storage medium storing a computer program comprising instructions for performing the method of any one of claims 5 to 7.

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