KR20210140838A - Apparatus and Method for Providing Advertising Platform Service Enabling Two-Way Selection - Google Patents

Abstract

The present invention relates to an apparatus and a method for providing an advertising service platform capable of two-way selection, which comprises: an information acquisition unit which acquires information necessary for advertisement production through an application dedicated to a customized advertisement service driven in an advertiser terminal; a content generation unit for generating advertisement content based on the acquired information necessary for the advertisement production; and an advertisement providing unit which provides the advertisement content generated by the content generation unit to the customer terminal in which the application dedicated to the customized advertisement service is driven. The device enables an advertiser to produce a customized advertisement with small capital and efficiently expose the advertisement, thereby significantly reducing time and costs required for the advertisement production. A consumer can select and receive the advertisement desired by the customer by selecting a keyword or the advertiser, so that the customer can selectively receive the necessary advertisement content.

Description

Apparatus and Method for Providing Advertising Platform Service Enabling Two-Way Selection

The present invention relates to an apparatus and method for providing an advertisement service platform capable of interactive selection, and more particularly, an advertiser can create and store an advertisement including a main search term and specify a consumer, and the consumer can select an advertisement of the advertiser specified by the consumer, or Disclosed are an apparatus and method for providing an advertisement service platform capable of interactive selection in which only necessary advertisements can be selected using a search term.

In recent years, as the use of terminal devices such as smartphones and tablet PCs has increased, advertisements provided through the Internet using a terminal device are mostly provided regardless of the terminal or the user.

In the case of the existing advertising method through the Internet, the advertisement content set by the advertiser on each site is provided to all users who visit the site. In this way, when the same advertisement is provided to an unspecified number of people, not only the advertisement effect is reduced, but also the user side is inconvenient to receive advertisements of products irrelevant to the need.

In addition, it is difficult for advertisers to guarantee or understand the effectiveness of advertisements because they have to pay expensive advertisement fees and it is difficult to provide their advertisements only to users who want to be provided.

In addition, since unnecessary advertisements are provided indiscriminately to consumers, it is difficult to expect advertisement effects, and in the case of a user of a terminal device, that is, an item required by the consumer, the consumer has to search directly. In other words, it takes time and effort to find the advertisements you need. As consumers are exposed to unnecessary advertisements indiscriminately, they may not be provided with necessary advertisements.

On the other hand, in the case of small businesses such as private schools, restaurants, and individual businesses, advertisers have to use a separate graphic program to produce their own advertisement flyers. do. Therefore, there was a problem in that a lot of time and money was required to produce an advertisement.

On the other hand, there is a limit to accurately grasping the advertisement effect and exposure history even if the advertisement is conducted with a high cost.

US 10-2011-0124490 A US 10-1946204 B1

The present invention is derived from such a technical background, and the purpose of the present invention is to provide an apparatus and method for providing a customized advertisement service that can significantly reduce the time and cost required for advertisement production by allowing advertisers to produce and expose customized advertisements with small capital. There is this.

In addition, the purpose is to provide a device and method for providing a customized advertisement service that provides a user interface so that even beginners can easily create customized advertisement content by providing a basic setting frame while allowing advertisers to create customized advertisements directly according to their personalized style. have.

In addition, it is an object of the present invention to provide an apparatus and method for providing a customized advertisement service that can prevent indiscriminate exposure to unnecessary advertisements from a consumer's point of view and can select and receive advertisements desired by the consumer.

The present invention for achieving the above object includes the following configuration.

That is, the apparatus for providing a customized advertisement service according to an embodiment of the present invention includes an information acquisition unit that acquires information necessary for advertisement production through a dedicated advertisement service application driven in an advertiser terminal, and a content generator for generating advertisement content based on the content generator and an advertisement provider for providing the advertisement content generated by the content generator to a customer terminal on which a customized advertisement service exclusive application is driven.

On the other hand, the customized advertisement service providing method performed in the customized advertisement service providing apparatus includes the steps of: obtaining, by an information obtaining unit, information necessary for advertisement production through a customized advertisement service dedicated application driven in an advertiser terminal; generating advertisement contents based on necessary information and providing, by an advertisement providing unit, the advertisement contents generated by the contents generation unit to a customer terminal in which a customized advertisement service exclusive application is driven.

According to the present invention, it is possible for an advertiser to directly select a customer who will provide his/her own advertisement to provide the advertisement, and to increase the advertisement efficiency by feeding back the advertisement effect. In addition, from the point of view of a customer, that is, a consumer, it is possible to select and receive advertisements necessary for them by selecting keywords or advertisers, so that necessary advertisement contents can be selectively provided.

That is, it is possible to provide an apparatus and method for providing a customized advertisement service that can significantly reduce the time cost required for advertisement production by allowing advertisers to produce and expose customized advertisements with small capital.

In addition, it is possible to provide an apparatus and method for providing a customized advertisement service that provides a user interface so that even a beginner can easily create customized advertisement content by providing a basic setting frame while an advertiser can directly create a customized advertisement according to a personalized style.

In addition, from the point of view of the consumer, it is possible to prevent indiscriminate exposure to unnecessary advertisements and to provide an apparatus and method for providing a customized advertisement service capable of selectively receiving advertisements desired by the consumer.

1 is an exemplary diagram schematically illustrating the operation of an apparatus for providing an advertisement service platform capable of interactive selection according to an embodiment of the present invention;
2 is a block diagram showing the configuration of an apparatus for providing an advertisement service platform according to an embodiment of the present invention;
3A and 3B are exemplary views of a screen provided by an application dedicated to a customized advertisement service to obtain information required for advertisement production according to an embodiment;
4A to 4C are exemplary views of an application screen dedicated to a customized advertisement service displaying advertisement content in a customer terminal according to an embodiment;
5 is a flowchart of a method for providing a customized advertisement service according to an embodiment of the present invention.

It should be noted that the technical terms used in the present invention are only used to describe specific embodiments, and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted as meanings generally understood by those of ordinary skill in the art to which the present invention belongs, unless otherwise defined in particular in the present invention, and excessively comprehensive It should not be construed in the meaning of a human being or in an excessively reduced meaning.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary diagram schematically illustrating an operation of an apparatus for providing an advertisement service platform capable of bidirectional selection according to an embodiment of the present invention.

As shown in FIG. 1 , the advertisement service platform provided in the apparatus for providing an advertisement service platform capable of interactive selection between an advertiser and a customer according to an embodiment provides a platform for producing an advertisement including consumer-specified information and a search word to the advertiser terminal 20 . Thus, the produced advertisement content is acquired and stored.

In addition, feedback information on the advertisement effect provided through the advertisement service platform may be provided to the advertiser terminal 20 .

In addition, the advertisement service platform provided in the apparatus for providing an advertisement service platform capable of bidirectional selection receives advertiser designation information and a search word for filtering advertisement contents from the customer terminal 30 . In addition, the advertisement service platform may provide customized advertisement content filtered according to the advertiser designation information input from the customer terminal 30 or filtering information such as a search word.

2 is a block diagram illustrating the configuration of an apparatus for providing an advertisement service platform according to an embodiment of the present invention.

The advertisement service platform providing apparatus 10 capable of interactive selection between an advertiser and a customer provides an edit frame in which the advertiser can directly produce an advertisement. In addition, it is possible to set the advertisement period in units of a short period such as the number of days, for example, by applying a system of adding an advertisement fee of one dollar per day, the effect of conducting advertisements with small capital is derived.

In addition, the advertiser can directly set the target range in various ways by using the group information that includes the target customer's gender, residential area, age, club, school, company, etc., thereby increasing advertisement efficiency. .

In addition, consumers who are consumers can directly set the advertisement target information they want to receive. For example, it is possible to directly set and change the filtering criteria, such as food-related advertisements and advertisements provided by affiliated organizations, so that the advertisements of the advertisers are selectively provided, so that the necessary customized advertisements can be efficiently provided.

That is, in the apparatus 10 for providing an advertisement service platform capable of interactive selection between an advertiser and a customer according to an embodiment of the present invention, the advertiser can create and store an advertisement that includes a main search term and designates a consumer, and the consumer It relates to a platform that can select only necessary advertisements by using advertisements or search terms of specified advertisers, and a method for implementing the same.

As shown in FIG. 2 , in an embodiment of the present invention, the communication module of the apparatus 10 for providing an advertisement service platform capable of bidirectional selection performs data communication with the advertiser terminal 20 and the customer terminal 30 .

In one embodiment, the communication module performs network communication with the advertiser terminal 20 and the customer terminal 30 through the Internet or the like. At this time, the communication method supported by the communication module is not limited, and the communication method using the communication network (eg, mobile communication network, wired Internet, wireless Internet, broadcasting network) that the network may include as well as the short-distance wireless communication method between devices can be used. Data transmission and reception can be performed.

Here, the network is a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), among networks such as the Internet. It may include one or more arbitrary networks.

Further, the network may include any one or more of a network topology including, but not limited to, a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or a hierarchical network, and the like. does not

The advertiser terminal 20 and the customer terminal 30 are IP-assigned terminals and perform network communication through the Internet or the like. For example, desktop PC (desktop PC), slate PC (slate PC), notebook computer (notebook computer) PMP (Portable Multimedia Player), ultrabook (ultrabook), wearable device (wearable device, for example, a watch-type terminal (smartwatch) ), glass-type terminals (smart glass), HMD (head mounted display), and the like. Of course, the user terminal to which the present invention is applicable is not limited to the above type, and may be interpreted to include all types of terminals capable of communicating with an external device.

In addition, for example, as a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) terminal, smartphone ), it is natural that all kinds of handheld-based wireless communication devices such as a smart pad, a tablet PC, and the like may be included.

In one embodiment, the advertiser terminal 20 is a terminal possessed by an advertiser who wants to directly produce an advertisement and conduct an efficient advertisement with a small capital. In an embodiment, an application dedicated to a customized advertisement service may be installed and driven in the advertiser terminal 20 .

The customer terminal 30 is a terminal possessed by customers (consumers) who are advertisement targets who receive advertisement content generated by the service platform provided by the advertisement service platform providing apparatus 10 capable of bidirectional selection. In an exemplary embodiment, an application dedicated to a customized advertisement service is installed and driven in the customer terminal 30 .

As shown in FIG. 2 , the apparatus 10 for providing an advertisement service platform capable of interactive selection according to an embodiment includes an information acquisition unit 110 , a content generation unit 120 , a storage unit 130 , an advertisement providing unit 140 , and a customer. It includes a terminal selection unit 150 , an advertisement content selection unit 160 , a payment processing unit 170 , and an advertisement effect feedback unit 180 .

The information acquisition unit 110 acquires information required for advertisement production input to a customized advertisement service dedicated application driven in the advertiser terminal 20 through the communication module.

In one aspect of the present invention, the information acquisition unit 110 provides at least one standardized frame to acquire information necessary for advertisement production through a customized advertisement service dedicated application driven in the advertiser terminal 20 .

In addition, the information acquisition unit 110 acquires information necessary for advertisement production based on the standardized frame selected from the advertiser through the application dedicated to the customized advertisement service.

3A and 3B are exemplary views of a screen provided by an application dedicated to a customized advertisement service to obtain information necessary for advertisement production according to an embodiment.

The application dedicated to the customized advertisement service may provide at least one frame format to facilitate production of advertisement content desired by the advertiser.

A frame in the form of inputting one photo and text may be provided as shown in FIG. 3A, or a frame in the form of inputting two photos and text may be provided as shown in FIG. 3B. The present invention is not limited thereto, and may be implemented so that frames of various formats are further provided and the advertiser can select them.

At this time, the advertiser executes the advertisement production function in the application dedicated to the customized advertisement service and first selects a frame format in which advertisement information can be input. Then, select the photo area to upload an image file. In this case, it is possible to upload a video file as well as an image file to the photo area.

Then, the image can be edited by selecting the setting icon 22p displayed in the corresponding area. For example, you can perform various image editing functions such as image cropping, video cropping, size adjustment, resolution adjustment, and filtering effect.

Also, by selecting the setting icon 22t displayed in the text area, various text editing functions such as text size, color, font, underline or highlight effect can be performed.

According to an embodiment, the advertiser may click a menu icon to select at least one classification criterion in which advertisements produced by the advertiser are provided. For example, you can select at least one item such as food, club, and personal event.

You can also click the Map icon to enter accurate location information and set it to link to navigation information. Also, click the Contact icon to enter phone number or e-mail information, and click the Link icon to enter the website address so that it can be linked to a web page such as the homepage.

According to an aspect of the present invention, the apparatus 10 for providing an advertisement service platform capable of bidirectional selection receives customer terminal condition information from the advertiser terminal 20 through a customized advertisement service dedicated application, and receives the advertisement providing unit 140 according to the customer terminal condition. ) further includes a customer terminal selection unit 150 for selecting the customer terminal 30 to be provided with the advertisement content.

At this time, the customer terminal selection unit 150 receives the group information as customer terminal condition information from the advertiser terminal based on the group information input from the advertiser and the customer through a customized advertisement service dedicated application, and selects the customer terminals belonging to the same group. can

The advertiser may input customer terminal information through an application dedicated to the customized advertisement service as shown in FIG. 3A .

For example, by clicking the km icon, a physical distance of a customer who wants to be provided with the advertisement produced by himself/herself may be set, and the geographic range may be set.

Additionally, if you want to provide your own advertising content to members of a group, such as a club, school, or workplace, you receive more group information. In addition, input the advertisement terminal condition information to which the advertisement content produced by the user is to be provided.

Accordingly, some advertisement contents are provided to the customer terminal a ( 30a ) and the customer terminal b ( 30b ), and some advertisement contents are provided only to the customer terminal a ( 30a ) and the customer terminal c ( 30c ).

In addition, the advertisement maintenance period may be input. In this case, the advertisement maintenance period may be set in units of one day or shorter than that in units of hours.

The payment processing unit 170 of the apparatus 10 for providing an advertisement service platform capable of interactive selection according to an embodiment calculates an advertisement fee based on the advertisement fee setting system stored in the storage unit 130 .

In this case, it is preferable that the payment processing unit 170 differentially calculates the advertisement fee according to the advertisement maintenance period or the range (number) of advertisement target terminals. Accordingly, in the case of a small capital business operator, it is possible to efficiently advertise at a low cost by selecting a narrow advertising target range and a shorter advertising period.

The content generation unit 120 generates advertisement contents based on the information required for advertisement production obtained from the information acquisition unit 110 . And the generated advertisement content is stored in the storage unit 130 .

The storage unit 130 stores member information including customer terminal condition information input by the customer terminal subscriber at the time of membership registration.

The customer terminal selection unit 150 may select a customer terminal that satisfies the customer terminal condition based on the customer terminal condition information input from the advertiser terminal 20 and the customer terminal information stored in the storage unit 130 .

The advertisement providing unit 140 provides the advertisement contents generated by the contents generating unit 120 to at least one customer terminal 30 in which an application dedicated to a customized advertisement service is driven.

4A to 4C are exemplary views of an application screen dedicated to a customized advertisement service displaying advertisement content in a customer terminal according to an exemplary embodiment.

According to an additional aspect of the present invention, the advertisement content selection unit 160 receives advertisement condition information from the customer terminal 30 through an application dedicated to a customized advertisement service, and according to the advertisement condition information, the advertisement providing unit 140 receives the advertisement condition information from the customer terminal 30 . ) to select and provide advertisement content to be provided. The advertisement condition information includes age, gender, and region information on keywords or advertisement target customers.

An application dedicated to a customized advertisement service according to an embodiment may provide advertisement content capable of performing an invitation function through a personal event menu as shown in FIG. 4A .

That is, according to the apparatus 10 for providing an advertisement service platform capable of bidirectional selection according to an embodiment of the present invention, the advertisements of the advertiser terminal a 20a and the advertiser terminal b 20b are provided to the customer terminal a 30a, The advertisements of the advertiser terminal b 20b and the advertiser terminal c 20c may be provided to the customer terminal b 30b.

In this case, the advertiser may select at least some of the other users subscribed to the application dedicated to the customized advertisement service and set it as a friend group and manage it. At least one or more different friend groups (group1, group2) may be designated and managed, and the advertiser may expose the advertisement contents to the customer terminals 30 of other users whose advertisement contents are set as at least one of the friend groups. You can choose.

Conversely, when a customer selects one of the friend groups to which the customer belongs in the application dedicated to the customized advertisement service of the customer terminal 30 , the advertisement content produced by the advertiser belonging to the friend group may be provided.

In addition, as shown in FIG. 4B , the customized advertisement service-only application may receive advertisement content information and distance information from a customer, and select and provide advertisements related to food within a predetermined distance.

In addition, as shown in FIG. 4C , advertisement content set and produced to be shared with customers belonging to the group may be provided to customers belonging to a group designated by the advertiser through the application dedicated to the customized advertisement service.

That is, the advertiser, who is the president of the club, can set the advertisement to be provided only to the members of the club while advertising the event of the club.

Conversely, it is also possible for the customer to select a group to which the customer belongs in the application dedicated to the customized advertisement service of the customer terminal 30 and to receive advertisement contents produced by the advertiser belonging to the group.

Additionally, the application dedicated to the customized advertisement service driven by the advertiser terminal 20 according to an embodiment provides a list of advertisement contents that the advertiser is currently in progress or has a history of. That is, it is possible for the advertiser to check the list of advertisement contents produced by the advertiser, determine whether to expose the corresponding advertisement on the list, or adjust the exposure period. In this case, it is obvious that the process of setting the advertisement fee according to the adjustment of the exposure period should be further performed.

The list of advertisement contents provided by the advertiser terminal may include an advertisement name, remaining time of advertisement execution of advertisement contents, and information for selection of advertisement targets. However, the present invention is not limited thereto, and the advertiser may further include various types of information that enables the advertiser to grasp schematic information on advertisement content.

Also, the apparatus 10 for providing an advertisement service platform capable of interactive selection according to an embodiment includes an advertisement effect feedback unit 180 . The advertisement effect feedback unit 180 may provide, in real time, the number of advertisement users and accumulated access to advertisement content produced by the advertiser through the application dedicated to the customized advertisement service driven by the advertiser terminal 20 .

In addition, it is also possible to further identify and provide statistical information such as gender, age group, residential area information, and search word information about the customer who has accessed the advertisement content.

As a result, advertisers can quickly and accurately verify the effectiveness of advertisements on the advertisement contents they create, as well as more accurately identify the target audience through statistical analysis of customers who are interested in their advertisement contents and have access to the actual advertisement contents. possible effects are obtained.

In addition, consumers can also be selectively provided with only the advertisements they need, and by entering a few keywords, they can receive necessary information, that is, advertisement contents.

5 is a flowchart of a method for providing a customized advertisement service according to an embodiment of the present invention.

First, in the method for providing a customized advertisement service performed by the apparatus for providing a customized advertisement service, when an advertisement production request is input through an application dedicated to a customized advertisement service driven by an advertiser terminal by an information acquisition unit (S400), information necessary for the advertisement production request is obtained. (S410).

In one aspect, the obtaining of the information includes providing at least one standardized frame to obtain information necessary for advertisement production through a customized advertisement service dedicated application driven in the advertiser terminal, and using a customized advertisement service dedicated application. It is characterized in that the information necessary for advertisement production is acquired based on the standardized frame selected from the advertiser.

In an embodiment, the application dedicated to the customized advertisement service may provide at least one frame format to facilitate production of advertisement content desired by the advertiser.

A frame in which one picture and text can be input may be provided, or a frame in a shape in which two pictures and text can be input may be provided. The present invention is not limited thereto, and may be implemented so that frames of various formats are further provided and the advertiser can select them.

At this time, the advertiser executes the advertisement production function in the application dedicated to the customized advertisement service and first selects a frame format in which advertisement information can be input. Then, select the photo area to upload an image file. In this case, it is possible to upload a video file as well as an image file to the photo area.

And you can edit the image by selecting the setting icon displayed in the corresponding area. For example, you can perform various image editing functions such as image cropping, video cropping, size adjustment, resolution adjustment, and filtering effect.

You can also select the settings icon displayed in the text area to perform various text editing functions, such as text size, color, font, and underline or highlight effects.

According to an embodiment, the advertiser may click a menu icon to select at least one classification criterion in which advertisements produced by the advertiser are provided. For example, you can select at least one item such as food, club, and personal event.

You can also click the Map icon to enter accurate location information and set it to link to navigation information. Also, click the Contact icon to enter phone number or e-mail information, and click the Link icon to enter the website address so that it can be linked to a web page such as the homepage.

In addition, the advertiser may input customer terminal information through an application dedicated to the customized advertisement service.

For example, by clicking the km icon, a physical distance of a customer who wants to be provided with the advertisement produced by himself/herself may be set, and the geographic range may be set.

Additionally, if you want to provide your own advertising content to members of a group, such as a club, school, or workplace, you receive more group information. In addition, input the advertisement terminal condition information to which the advertisement content produced by the user is to be provided.

In addition, the advertisement maintenance period may be input. In this case, the advertisement maintenance period may be set in units of one day or shorter than that in units of hours.

The method for providing a customized advertisement service according to an embodiment calculates an advertisement fee based on a preset advertisement fee setting system.

In this case, it is preferable to calculate differentially according to the advertisement maintenance period or the range (number) of advertisement target terminals. Accordingly, in the case of a small capital business operator, it is possible to efficiently advertise at a low cost by selecting a narrow advertising target range and a shorter advertising period.

In addition, the content generation unit generates advertisement contents based on the obtained information necessary for advertisement production (S420).

According to an aspect of the present invention, the customer terminal selection unit receives the customer terminal condition information from the advertiser terminal through the application dedicated to the customized advertisement service, and when a selection request of the customer terminal is input (S430), the advertisement providing unit according to the customer terminal condition A customer terminal to which advertisement content is to be provided is selected (S440).

In this case, the selection of the customer terminal is to receive the group information as the customer terminal condition information from the advertiser terminal based on the group information input from the advertiser and the customer through the application dedicated to the customized advertisement service, and to select the customer terminal belonging to the same group. can

On the other hand, the advertisement content selection unit receives advertisement condition information from the customer terminal through the application dedicated to the customized advertisement service, and when a selection request for advertisement contents is received from the customer (S450), the advertisement provision unit provides the advertisement condition information to the customer terminal according to the advertisement condition information Advertisement content to be selected is selected (S460).

The advertiser may select at least some of the other users subscribed to the application dedicated to the customized advertisement service and set it as a friend group and manage it. At least one or more different friend groups (group1, group2) can be designated and managed, and the advertiser can choose to expose the advertisement contents to the customer terminals of other users whose advertisement contents are set to at least one of the friend groups. .

Conversely, when a customer selects one of the friend groups to which the customer belongs in the application dedicated to the customized advertisement service of the customer terminal, the advertisement content produced by the advertiser belonging to the friend group may be provided.

In addition, the application dedicated to the customized advertisement service may receive advertisement content information and distance information from a customer, and select and provide advertisements with food-related contents within a predetermined distance.

Conversely, when a customer selects a desired menu or field in the application dedicated to the customized advertisement service of the customer terminal, advertisement contents produced by an advertiser in that field can be provided.

In addition, the advertiser can provide advertisement content set and produced to be shared with customers belonging to the group to customers belonging to a group designated by the advertiser through an application dedicated to the customized advertisement service.

That is, the advertiser, who is the president of the club, can set the advertisement to be provided only to the members of the club while advertising the event of the club.

Conversely, it is also possible for the customer to select a group to which the customer belongs in the application dedicated to the customized advertisement service of the customer terminal and to receive advertisement contents produced by the advertiser belonging to the group.

The advertisement providing unit may provide the advertisement contents generated by the contents generating unit to the customer terminal in which the customized advertisement service exclusive application is driven (S470). In this case, the advertisement providing unit provides the advertisement to the customer terminal selected by the customer terminal selection unit 150 . In addition, the advertisement content selected by the advertisement content selection unit 160 may be provided to a specific customer terminal.

The above-described method may be implemented as an application or implemented in the form of program instructions that may be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.

The program instructions recorded on the computer-readable recording medium are specially designed and configured for the present invention, and may be known and available to those skilled in the computer software field.

Examples of the computer-readable recording medium include a hard disk, a magnetic medium such as a floppy disk and a magnetic tape, an optical recording medium such as a CD-ROM and DVD, and a magneto-optical medium such as a floppy disk. media), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.

Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform processing according to the present invention, and vice versa.

Although the above has been described with reference to the embodiments, those skilled in the art will understand that various modifications and changes can be made to the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. will be able

10: Advertisement service platform providing device 20: Advertiser terminal
30: customer terminal 110: information acquisition unit
120: content generation unit 130: storage unit
140: advertisement providing unit 150: customer terminal selection unit
160: advertisement content selection unit 170: payment processing unit
180: advertising effect feedback unit

Claims (10)

an information acquisition unit for acquiring information necessary for advertisement production through an application dedicated to a customized advertisement service driven in an advertiser terminal;
a content generation unit for generating advertisement contents based on the obtained information necessary for advertisement production; and
an advertisement providing unit that provides the advertisement contents generated by the contents generation unit to a customer terminal in which an application dedicated to a customized advertisement service is driven;
Advertisement service platform providing device that can be interactively selected, including.
The method of claim 1,
a customer terminal selection unit for receiving customer terminal condition information from the advertiser terminal through a customized advertisement service exclusive application and selecting a customer terminal from which the advertisement content is to be provided from the advertisement providing unit according to the customer terminal condition;
An advertisement service platform providing device capable of interactive selection further comprising a.
3. The method of claim 2,
The customer terminal selection unit,
An advertisement capable of bidirectional selection, characterized in that based on the group information received from the advertiser and the customer, the group information is received from the advertiser terminal as the customer terminal condition information through the application dedicated to the customized advertisement service, and the customer terminal belonging to the same group is selected Service platform providing device.
The method of claim 1,
an advertisement content selection unit for receiving advertisement condition information from the customer terminal through a dedicated advertisement service application and selecting advertisement contents to be provided from the advertisement providing unit to the customer terminal according to the advertisement condition information;
An advertisement service platform providing device capable of interactive selection further comprising a.
The method of claim 1,
The information acquisition unit,
providing at least one standardized frame to acquire information necessary for advertisement production through a customized advertisement service dedicated application driven in the advertiser terminal;
An apparatus for providing an advertisement service platform capable of interactive selection, characterized in that it acquires information necessary for advertisement production based on a standardized frame selected from an advertiser through a dedicated advertisement service application.
A method for providing an advertisement service platform capable of interactive selection performed by an apparatus for providing an advertisement service platform capable of interactive selection, the method comprising:
acquiring, by an information acquisition unit, information necessary for advertisement production through a dedicated advertisement service application driven in an advertiser terminal;
generating, by a content generation unit, advertisement contents based on the obtained information necessary for advertisement production; and
providing, by an advertisement providing unit, the advertisement contents generated by the contents generation unit to a customer terminal in which an application dedicated to a customized advertisement service is driven;
A method of providing an advertisement service platform that can be interactively selected, including.
7. The method of claim 6,
selecting, by the customer terminal selection unit, the customer terminal to which the advertisement content is to be provided by the advertisement providing unit according to the customer terminal condition by receiving the customer terminal condition information from the advertiser terminal through a customized advertisement service exclusive application;
A method of providing an advertisement service platform that can be interactively selected further comprising a.
8. The method of claim 7,
The step of selecting the customer terminal is,
An advertisement capable of bidirectional selection, characterized in that based on the group information received from the advertiser and the customer, the group information is received from the advertiser terminal as the customer terminal condition information through the application dedicated to the customized advertisement service, and the customer terminal belonging to the same group is selected How to provide a service platform.
7. The method of claim 6,
selecting, by the advertisement content selection unit, advertisement content to be provided to the customer terminal by the advertisement providing unit according to the advertisement condition information by receiving advertisement condition information from the customer terminal through a dedicated advertisement service application;
A method of providing an advertisement service platform that can be interactively selected further comprising a.
7. The method of claim 6,
Obtaining the information includes:
providing at least one standardized frame to acquire information necessary for advertisement production through a customized advertisement service dedicated application driven in the advertiser terminal;
A method of providing an advertisement service platform capable of bidirectional selection, characterized in that the information required for advertisement production is obtained based on a standardized frame selected from an advertiser through a dedicated advertisement service application.

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