KR20210131021A - System and method for providing advertisement exposure service using hot key registration - Google Patents

Abstract

The present invention relates to a system for providing an advertisement exposure service using hot key registration to increase an advertisement effect without separate economical burden and a method thereof. According to one embodiment of the present invention, the method comprises the following steps: requesting, by an advertiser (advertiser's terminal) or an advertisement agent, registration of a predetermined hot key by accessing a system operator server; registering, by the system operator server, the predetermined hot key requested by the advertiser or the advertisement agency; accessing, by a user terminal, the system operator server to execute an advertisement exposure service; when a search term (keyword) is entered by the user terminal, providing, by the system operator server, an advertisement or uniform resource indicator (URI) associated with the search word (keyword) to the user terminal by searching a database according to the inputted search word (keyword); and exposing, by the user terminal, the advertisement or URI associated with the search term (keyword) provided from the system operator server on a screen. If the search word (keyword) corresponds to a registered hotkey when the system operator server searches the database according to the entered search word (keyword) and provides the advertisement or URI related to the search word (keyword) to the user terminal, a search result (advertisement target) related to the hotkey is automatically exposed on the other search site when another search site is searched by the user terminal.

Description

System and method for providing advertisement exposure service using hot key registration

The present invention relates to a system and method for providing an advertisement exposure service, and more particularly, by registering a specific area name (hot place) + hot key to be linked with their advertisement target, without having to separately advertise on another site (portal) When a user (customer) who uses the advertisement exposure service app provided by the system operator searches another site (portal), the search result (advertisement target) related to the registration hotkey is automatically exposed on another site (portal), so that the advertisement effect To a system and method for providing an advertisement exposure service using hotkey registration that can increase

With the recent rapid increase in the spread of the Internet, people all over the world share a variety of information through a homogeneous medium called the Internet, and in proportion to this change, advertisements using the Internet are rapidly increasing. As a method of providing advertisements through a network, there are a method of displaying an advertisement in the form of a banner on a web page, and a method of displaying an advertisement at a data loading time taken while moving from one site to another when using the Internet. However, these methods are inconvenient for users to use the Internet. In addition, there is a problem in that the advertiser cannot select and provide only advertisements that the user is interested in.

In general, advertisers advertise their advertisement objects using various media, and pay a certain amount of advertising fees in return. Media targeted for such advertisements include offline media such as newspapers, magazines, and flyers, and various online media based on wired and wireless Internet. In particular, the ripple effect of online advertising is expanding as time goes by. As a result, many portal companies publish advertisers' advertisement content together with posts on the web, and in return they pay a certain amount of advertising fee from the advertisers. We are running an advertising business in the form of receiving.

However, due to the vastness of Internet users, posting advertisement content online may have a surprising ripple effect, but on the other hand, if advertisement contents are provided indiscriminately to a large number of unspecified Internet users unrelated to the advertisement contents, the advertisement One of the problems of the existing advertising service is that the efficiency is low and there is a high possibility that disputes over the adequacy of the advertising expenses are generated.

On the other hand, Korean Patent Application Laid-Open No. 10-2014-0059996 (Patent Document 1) discloses "advertising exposure system for each user and method for exposing advertisements for each user". displaying a screen according to the execution of an application or a screen according to the access of a web service in the terminal; determining, by an advertisement exposure device, screen attention information for each user based on a user manipulation on the screen; and exposing the advertisement to an area according to the screen attention information of a specific user related to the specific terminal device among the screen attention information for each user with respect to the screen displayed on the specific terminal device by the advertisement exposure device. do it with

In the case of Patent Document 1 as described above, an area that each user pays attention to is determined based on each user's manipulation on the screen according to web service access or application execution, and a different area that is easy to pay attention to by each user based on this. Although there is an advantage of maximizing advertising efficiency by allowing advertisements to be exposed on There is a problem in that the economic burden is aggravated as each cost has to be paid.

Korean Patent Publication No. 10-2014-0059996 (2014.05.19.)

The present invention was created in consideration of the above, and the advertiser registers a specific area name (hot place) + hotkey to be linked with his/her advertisement target, so that the system operator does not separately advertise on another site (portal) When a user (customer) who uses the advertisement exposure service app provided by the company searches another site (portal), the search result (advertisement target) related to the registration hotkey is automatically exposed on the other site (portal), resulting in a separate economic burden It is an object of the present invention to provide a system and method for providing an advertisement exposure service using hotkey registration, which can increase the advertisement effect without the use of a hotkey.

In order to achieve the above object, an advertisement exposure service providing system using hotkey registration according to an embodiment of the present invention,

a user terminal on which an advertisement exposure service application is mounted, and when a search word (keyword) is input, an advertisement related to the search word (keyword) is exposed on a screen by executing the advertisement exposure service app;

It is installed on the operator side of the advertisement exposure service providing system, provides the advertisement exposure service app to the user terminal, registers a specific hotkey requested by the advertiser, and searches the database according to the search word (keyword) input from the user terminal. a system operator server that provides advertisements related to search terms (keywords) to the user terminal to be exposed; and

Includes a database (DB) in which various information and data related to specific hotkeys and advertisements requested by advertisers are stored,

The system operator server searches the database according to the search word (keyword) input from the user terminal and provides an advertisement related to the search word (keyword) to the user terminal for exposure. In the case of , when another search site is searched by the user terminal, the search result (advertisement target) related to the hotkey is automatically exposed to other search sites as well.

Here, the database DB may be composed of a plurality of sub-databases DB for storing various types of information and data including a brand name, a hot key, a content name, and a specific app by type.

In addition, when the system operator server searches the database according to the search word (keyword) input from the user terminal, if the search word (keyword) is in the designated DB 1 among the plurality of sub databases (DB), the corresponding matching DB 1 If you are in the designated DB 2, you will be connected to the site matching the designated DB 2, if you are in the designated DB 3, you will be connected to the corresponding site matching the designated DB 3, and if you are in the designated DB 4, you will be connected to the designated DB 4. It connects to the relevant site..., if you are in the designated DB n, you can automatically and sequentially perform a series of processes to connect to the corresponding site matching the designated DB n.

In this case, the system operator server may expose advertisements related to the search word (keyword) inputted from the user terminal while connecting to a corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n.

In addition, the system operator server may analyze the pattern of each divided DB, search the DB according to the pattern of the input search word (keyword), and expose the search result.

In addition, the system operator server can provide a search result for an inputted search word (keyword) by dividing it into a pattern that can perform a classification function without distinguishing the DB (eg, a DB with a region name in front is recognized as a hot key). have.

In addition, the system operator server may collect the user's location, age, gender, etc., and recommend and connect information highly related to the keyword input through artificial intelligence.

In addition, when a specific site is selected using multi-search of a menu button while the user terminal is connected to the corresponding site, the system operator server may transmit a keyword search result input from the specific site to the user terminal.

In this case, also, when specific sites according to the multi-search are exposed, the system operator server may expose advertisements related to keywords in a partial area of an advertisement exposure service app running in the user terminal.

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

In this case, the system operator server may provide a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.

In addition, in order to achieve the above object, an advertisement exposure service providing system using hotkey registration according to another embodiment of the present invention,

An advertisement exposure service application is mounted, and when "region name + specific keyword" or "specific search symbol + keyword" is input in the messenger chat room, it is recognized as a search word input, and the " a user terminal for exposing advertisements related to "region name + specific keyword" or "specific search symbol + keyword" on a screen;

It is installed on the operator side of the advertisement exposure service providing system, provides the advertisement exposure service app to the user terminal, registers a specific hot key requested by the advertiser, and "region name + specific keyword" input from the messenger chat room of the user terminal or a system operator server that searches a database according to "specific search symbol + keyword" and provides advertisements related to "region name + specific keyword" or "specific search symbol + keyword" to the user terminal to be exposed; and

Includes a database (DB) in which various information and data related to specific hotkeys and advertisements requested by advertisers are stored,

The system operator server searches the database according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal, and searches the database for "region name + specific keyword" or "specific search symbol + keyword" When the advertisement related to " is provided to the user terminal to be exposed, if the "region name + specific keyword" or "specific search symbol + keyword" corresponds to a registered hotkey, another search site is searched by the user terminal It is characterized in that the search result (advertisement target) related to the hotkey is automatically exposed on other search sites during the search.

Here, the database DB may be composed of a plurality of sub-databases DB for storing various types of information and data including a brand name, a hot key, a content name, and a specific app by type.

In addition, when the system operator server searches the database according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal, "region name + specific keyword" or "specific search If "symbol+keyword" is in the designated DB 1 among multiple sub-databases (DB), it connects to the corresponding site matching the designated DB 1, and if it is in the designated DB 2, it connects to the corresponding site matching the designated DB 2, and the designated DB 3 If it is in the designated DB 3, it connects to the corresponding site matching the designated DB 3, if it is in the designated DB 4, it connects to the corresponding site matching the designated DB 4,..., if it is in the designated DB n, it connects to the corresponding site matching the designated DB n A series of processes can be performed sequentially and automatically.

At this time, the system operator server connects to the corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n while "region name + specific keyword" or "specific search symbol + input from the messenger chat room of the user terminal + Advertisements related to "keywords" may be displayed.

In addition, the system operator server may analyze the pattern of each divided DB, search the DB according to the input pattern of "region name + specific keyword" or "specific search symbol + keyword" and expose the search results.

In addition, the system operator server divides the DB into a pattern (eg, a DB preceded by a region name or a specific search symbol is recognized as a hot key) that can perform a classification function without discriminating the DB and input "region name + specific keyword" Alternatively, a search result for "specific search symbol + keyword" may be provided.

In addition, the system operator server collects the user's location, age, gender, etc., and recommends and connects information highly related to "region name + specific keyword" or "specific search symbol + keyword" input by artificial intelligence.

In addition, when a specific site is selected using multi-search of the menu button while the user terminal is connected to the corresponding site, the system operator server includes "region name + specific keyword" or "specific search symbol" input from the specific site. A search result of "+keyword" may be transmitted to the user terminal.

At this time, the system operator server is also associated with "region name + specific keyword" or "specific search symbol + keyword" in some area of the advertisement exposure service app running on the user terminal when specific sites according to the multi-search are exposed. advertisements can be displayed.

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

In this case, the system operator server may provide a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.

In addition, in order to achieve the above object, the method of providing an advertisement exposure service using hotkey registration according to an embodiment of the present invention,

A method for providing advertisement exposure service using hotkey registration based on a system for providing advertisement exposure service using hotkey registration including a user terminal, a system operator server and a database (DB), the method comprising:

a) requesting registration of a specific hot key by accessing the system operator server by an advertiser (advertiser's terminal) or an advertisement agent;

b) registering the specific hot key requested by the advertiser (the advertiser's terminal) or the advertisement agency by the system operator server;

c) executing an advertisement exposure service by accessing the system operator server (a site of an advertisement exposure service provider) by a user terminal;

d) When a search word (keyword) is input by the user terminal, an advertisement or URI (Uniform Resource Identifier) associated with the search word (keyword) is retrieved by searching the database according to the inputted search word (keyword) by the system operator server. providing to a user terminal; and

e) exposing an advertisement or URI (Uniform Resource Identifier) associated with a search term (keyword) provided from the system operator server by the user terminal on a screen,

In the step d), in providing an advertisement or URI (Uniform Resource Identifier) related to the search word (keyword) to the user terminal by searching the database according to the search word (keyword) input by the system operator server, the search word ( keyword) corresponds to a registered hotkey, the feature is that, when another search site is searched by the user terminal, the search result (advertisement target) related to the hotkey is automatically exposed to other search sites as well.

Here, the system operator server stores the <region name + real name matched with hot key> that registers the input search word (keyword) in the service DB, and then stores the local name + representative keyword entered by the user when accessing another portal or site through multi-search By having each portal or search target be searched by the name of the company connected to the hotkey or the advertisement target instead of (Hotkey), a service that allows other search companies to directly visit the advertisement target company can be provided.

In addition, the database DB may be composed of a plurality of sub-databases DB for storing various types of information and data including a brand name, a hot key, a content name, and a specific app by type.

In addition, in step d), when the system operator server searches the database according to the search word (keyword) input from the user terminal, if the search word (keyword) is in the designated DB 1 among the plurality of sub-databases (DB), the designated DB Connects to the site matching 1, if it is in the designated DB 2, it connects to the site matching the designated DB 2, if it is in the designated DB 3, it connects to the corresponding site matching the designated DB 3, if it is in the designated DB 4, it connects to the designated It connects to the corresponding site matching DB 4, and..., if it is in the designated DB n, a series of processes of connecting to the corresponding site matching the designated DB n can be automatically performed sequentially.

In this case, the system operator server may expose advertisements related to the search word (keyword) inputted from the user terminal while connecting to a corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n.

In this case, the plurality of sub-databases (DB) may also be stored in the user terminal, and the inputted search word (keyword) may be directly processed in the user terminal.

In addition, the plurality of sub-databases (DB) are built together in each user terminal and the system operator server, and the user terminal may have a function of maintaining the latest DB between the user terminals by linking the DB at a specific time. .

In addition, when a specific site is selected using multi-search of a menu button while the user terminal is connected to the corresponding site, the system operator server may transmit a keyword search result input from the specific site to the user terminal.

In this case, also, when specific sites according to the multi-search are exposed, the system operator server may expose advertisements related to keywords in a partial area of an advertisement exposure service app running in the user terminal.

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

In this case, the system operator server may provide a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.

In addition, the system operator server may further include, when the user requests the registration of the specific hotkey, the step of recommending that the advertiser (the advertiser's terminal) register the specific hotkey.

In this case, when the user requests the registration of a specific hotkey, the system operator server provides a specific type of reward to the user's terminal when the registration of the specific hotkey is completed by the advertiser (advertiser's terminal) can do.

In addition, in order to achieve the above object, a method for providing an advertisement exposure service using hotkey registration according to another embodiment of the present invention includes:

A method for providing advertisement exposure service using hotkey registration based on a system for providing advertisement exposure service using hotkey registration including a user terminal, a system operator server and a database (DB), the method comprising:

a) requesting registration of a specific hot key by accessing the system operator server by an advertiser (advertiser's terminal) or an advertisement agent;

b) registering the specific hot key requested by the advertiser (the advertiser's terminal) or the advertisement agency by the system operator server;

c) executing an advertisement exposure service by accessing the system operator server (a site of an advertisement exposure service provider) by a user terminal;

d) When "region name + specific keyword" or "specific search symbol + keyword" is input through the messenger chat room by the user terminal, the input "region name + specific keyword" or "specific search" by the system operator server providing an advertisement or URI (Uniform Resource Identifier) associated with "region name + specific keyword" or "specific search symbol + keyword" to the user terminal by searching a database according to "symbol + keyword"; and

e) exposing an advertisement or URI (Uniform Resource Identifier) associated with "region name + specific keyword" or "specific search symbol + keyword" provided from the system operator server by the user terminal on a screen,

In step d), the database is searched according to the "region name + specific keyword" or "specific search symbol + keyword" input by the system operator server to "region name + specific keyword" or "specific search symbol + keyword" In providing a related advertisement or URI (Uniform Resource Identifier) to the user terminal, if the "region name + specific keyword" or "specific search symbol + keyword" corresponds to a registered hotkey, another search is performed by the user terminal It is characterized in that the search result (advertisement target) related to the hotkey is automatically exposed to other search sites when searching for a site.

Here, the system operator server stores the <region name + real name matched with hotkey> registered with the input "region name + specific keyword" or "specific search symbol + keyword" in the service DB and then performs multi-search on other portals or sites By having the user search for each portal or search target with the name or advertisement target of the company connected to the hot key, not the “region name + specific keyword” or “specific search symbol + keyword” entered by the user at the time of access, other search companies, etc. are eligible for advertisement We can provide a service that allows you to visit the business directly.

In addition, the database DB may be composed of a plurality of sub-databases DB for storing various types of information and data including a brand name, a hot key, a content name, and a specific app by type.

In addition, in step d), the system operator server searches the database according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal, "region name + specific keyword" If " or "specific search symbol + keyword" is in the designated DB 1 among multiple sub-databases (DB), it connects to the corresponding site matching the designated DB 1, and if it is in the designated DB 2, it connects to the corresponding site matching the designated DB 2 If it is in the designated DB 3, it connects to the corresponding site matching the designated DB 3, if it is in the designated DB 4, it connects to the corresponding site matching the designated DB 4..., If it is in the designated DB n, it matches the designated DB n A series of processes to connect to the corresponding site can be automatically performed sequentially.

At this time, the system operator server connects to the corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n while "region name + specific keyword" or "specific search symbol + input from the messenger chat room of the user terminal + Advertisements related to "keywords" may be displayed.

In this case, the plurality of sub-databases (DB) may also be stored in the user terminal, and the input "region name + specific keyword" or "specific search symbol + keyword" may be directly processed in the user terminal.

In addition, the plurality of sub-databases (DB) are built together in each user terminal and the system operator server, and the user terminal may have a function of maintaining the latest DB between the user terminals by linking the DB at a specific time. .

In addition, when a specific site is selected using multi-search of the menu button while the user terminal is connected to the corresponding site, the system operator server includes "region name + specific keyword" or "specific search symbol" input from the specific site. A search result of "+keyword" may be transmitted to the user terminal.

In this case, also, when specific sites according to the multi-search are exposed, the system operator server may expose advertisements related to keywords in a partial area of an advertisement exposure service app running in the user terminal.

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

In this case, the system operator server may provide a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.

In addition, the system operator server may further include, when the user requests the registration of the specific hotkey, the step of recommending that the advertiser (the advertiser's terminal) register the specific hotkey.

In this case, when the user requests the registration of a specific hotkey, the system operator server provides a specific type of reward to the user's terminal when the registration of the specific hotkey is completed by the advertiser (advertiser's terminal) can do.

According to the present invention as described above, by registering a specific area name (hot place) + hot key, "region name + specific keyword" or "specific search symbol + keyword" to be linked with their advertisement target, the advertiser registers another site (portal) ), when a user (customer) using the advertisement exposure service app provided by the system operator searches for another site (portal), the search result (target of advertisement) related to the registration hotkey is automatically displayed on another site (portal). By making it exposed, there is an advantage that the advertisement effect can be enhanced by automatically searching for the name even if the exact name is not known.

1 is a diagram schematically showing the configuration of an advertisement exposure service providing system using hotkey registration according to an embodiment of the present invention.
2 is a flowchart illustrating an execution process of a method for providing an advertisement exposure service using hotkey registration according to an embodiment of the present invention.
3 is a diagram illustrating that a related advertisement target is displayed as a search result when a search is performed by registering a hot key and inputting a hot key.
4 is a diagram illustrating direct exposure of hotkey related search results (advertisement target) on another site.
5A and 5B are diagrams showing search results of Naver, Daum, Google, and Honeyup sites when Jeniel is searched as a search term.
6A to 6C are diagrams showing search results of Naver, Daum, Google, and Honeyup sites when searching for Korean food in front of City Hall as a search term.
7A and 7B are diagrams showing the search results of Naver, Daum, Google, and Honeyup sites when searching for Korean beef in Seoyeouido as a search term.
8 is a diagram schematically showing the configuration of an advertisement exposure service providing system using hotkey registration according to another embodiment of the present invention.
9 is a flowchart illustrating an execution process of a method for providing an advertisement exposure service using hotkey registration according to another embodiment of the present invention.
FIG. 10 is a diagram illustrating the display of related advertisements on the screen by recognizing key words (hotkeys) in a KakaoTalk messenger conversation.
11 is a diagram illustrating URL information matched with a hotkey in a corresponding search site selected by a multi-search button as it is.
12 is a diagram illustrating a method of recognizing a key phrase (hot key) in a KakaoTalk messenger conversation and displaying a search result immediately in a messenger window.
13 is a view showing a search result based on a user's location information by recognizing a key phrase (hot key) in a KakaoTalk messenger chat room.

The terms or words used in the present specification and claims should not be construed as being limited to their ordinary or dictionary meanings, and the inventor may properly define the concept of the term in order to best describe his invention. Based on the principle, it should be interpreted as meaning and concept consistent with the technical idea of the present invention.

Throughout the specification, when a part "includes" a certain element, it means that other elements may be further included, rather than excluding other elements, unless otherwise stated. In addition, terms such as “…unit”, “…group”, “module”, and “device” described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. can be implemented as

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically showing the configuration of an advertisement exposure service providing system using hotkey registration according to an embodiment of the present invention.

Referring to FIG. 1 , an advertisement exposure service providing system 100 using hotkey registration according to an embodiment of the present invention includes a user terminal 110 , a system operator server 120 , and a database (DB) 130 . is composed

The user terminal 110 is equipped with an advertisement exposure service application provided by the system operator server 120 to be described later, and when a search word (keyword) is input, the search word (keyword) and Display related advertisements on the screen. Such a user terminal 110 may include a smart phone 110a, a notebook PC 110b, a tablet PC, a general desktop PC, and the like.

The system operator server 120 is installed on the operator's side of the advertisement exposure service providing system 100, provides the advertisement exposure service app to the user terminal 110, and provides a specific hot key requested by the advertiser (eg, "view" Korean food"), search the database 130 according to the search word (keyword) input from the user terminal 110, and provide advertisements related to the search word (keyword) to the user terminal 110 to be exposed .

The database (DB) 130 stores various information and data related to specific hotkeys and advertisements requested by the advertiser. Such a database (DB) 130 is a plurality of sub-databases (DB) 131 to 135 storing various types of information and data, including brand names, hot keys, content names, and specific apps, by type. can be configured. In addition, the database (DB) 130 may further include an advertisement database (DB) 136 storing advertisement-related information and data and a search site list DB 137 storing a list of search sites.

Here, the system operator server 120 searches the database 130 according to the search word (keyword) input from the user terminal 110, and provides an advertisement related to the search word (keyword) to the user terminal 110, To expose, when the search term (keyword) corresponds to a registered hotkey, when another search site (eg, another portal site) is searched by the user terminal 110, a search result (advertising target) related to the hotkey can be automatically displayed on other search sites (portals). In this way, the advertiser side can increase the advertising effect without a separate economic burden of having to individually advertise on all portals and shopping malls.

In addition, when the system operator server 120 searches the database 130 according to the search word (keyword) input from the user terminal 110 , the search word (keyword) is designated DB 1 among a plurality of sub-databases (DB). (For example, brand name DB) (131), it connects to the corresponding site matching the designated DB 1 (131), and if it is in the designated DB 2 (eg, hotkey DB) (132), it connects to the designated DB 2 (132) ), and if it is in the designated DB 3 (eg, content name DB) 133, it connects to the corresponding site matching the designated DB 3 (133), and connects to the designated DB 4 (eg, If it is in a specific app-related DB) (134), it connects to the corresponding site matching the designated DB 4 (134)... A series of processes can be performed sequentially and automatically.

At this time, the system operator server 120 connects to the corresponding site matching each designated DB of the designated DB 1 ( 131 ) to the designated DB n ( 135 ), and a search word (keyword) input from the user terminal 110 . Advertisements related to can be exposed.

In addition, the system operator server 120 may analyze the pattern of each divided DB, search the DB according to the pattern of the input search word (keyword), and expose the search result.

In addition, the system operator server 120 divides the DB into a pattern (eg, a DB with a region name in front of it is recognized as a hot key) that can perform a classification function without distinguishing the DB. can provide

In addition, the system operator server 120 may collect the user's location, age, gender, etc. and recommend and connect information highly related to the keyword input by artificial intelligence.

In addition, when a specific site is selected using a multi-search menu button in a state in which the user terminal 110 is connected to the corresponding site, the system operator server 120 returns the keyword search result input from the specific site to the user. It can be transmitted to the terminal 110 .

At this time, also, when specific sites according to the multi-search are exposed, the system operator server 120 may expose advertisements related to keywords in some areas of the advertisement exposure service app running in the user terminal 110 .

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

In this case, the system operator server 120 provides a specific type of reward (for example, points or coupons, discount coupons, gift certificates, etc.) can provide

Hereinafter, a method for providing an advertisement exposure service using hotkey registration based on the system for providing advertisement exposure service using hotkey registration according to an embodiment of the present invention having the above configuration will be described.

2 is a flowchart illustrating an execution process of a method for providing an advertisement exposure service using hotkey registration according to an embodiment of the present invention.

Referring to FIG. 2 , in the method of providing an advertisement exposure service using hotkey registration according to an embodiment of the present invention, the user terminal 110, the system operator server 120 and the database (DB) 130 as described above are provided. As a method of providing an advertisement exposure service using hotkey registration based on the system 100 for providing advertisement exposure service using hotkey registration, including Registration of (for example, "Korean food in front of city hall") is requested (step S201).

Then, the specific hot key (“Korean food before city hall”) requested by the advertiser (the advertiser's terminal) or the advertising agency is registered by the system operator server (system operator side) (step S202).

Thereafter, the system operator server 120 (site of the advertisement exposure service provider) is accessed by the user terminal 110 to execute the advertisement exposure service (step S203).

Then, when a search word (keyword) (eg, 'Korean food before city hall') is input by the user terminal 110, the system operator server 120 performs the database 130 according to the inputted search word (keyword). by searching for an advertisement or URI (Uniform Resource Identifier) associated with a search term (keyword) is provided to the user terminal 110 (step S204).

Accordingly, the user terminal 110 exposes an advertisement or URI (Uniform Resource Identifier) related to the search word (keyword) provided from the system operator server 120 on the screen (step S205).

In the above series of processes, in step S204, the system operator server 120 searches the database 130 according to the inputted search word (keyword), and an advertisement or URI (Uniform Resource Identifier) associated with the search word (keyword) is provided to the user terminal 110, when the search word (keyword) corresponds to a registered hotkey, the system operator server 120 uses another search site (portal)) by the user terminal 110 (eg For example, when searching for a button or another search site using a default input method), the search result (advertisement target) related to the hotkey is automatically exposed on another search site (portal) (step S206). In this way, by making it automatically exposed on other search sites (portals), it is possible to increase the advertising effect without the additional economic burden of individually placing advertisements on all portals and shopping malls.

Here, preferably, the system operator server 120 stores the <region name + real name matched with the hot key> that registers the input search word (keyword) in the service DB, and when the user accesses another portal or site through multi-search, the user It provides a service that allows other search companies to directly find the advertisement target business by making each portal or search target search by the name of the company connected to the hot key or the advertisement target instead of the entered region name + representative keyword (hot key). can do.

On the other hand, the database (DB) 130 is a plurality of sub-databases (DB) (131 to 135) for storing various types of information and data including a brand name, a hot key, a content name, and a specific app by classifying each type. can be composed of

In addition, in the step S204, the system operator server 120 searches the database 130 according to the search word (keyword) input from the user terminal 110, the search word (keyword) is a plurality of sub-databases (DB) If it is in the designated DB 1 (131), it connects to the site matching the designated DB 1 (131), and if it is in the designated DB 2 (132), it connects to the corresponding site matching the designated DB 2 (132), and the designated DB 3 (133) connects to the corresponding site matching the designated DB 3 (133), and if it is in the designated DB 4 (134), connects to the corresponding site matching the designated DB 4 (134),..., designated DB n If it is at (135), it is possible to sequentially and automatically perform a series of processes for connecting to the corresponding site matching the designated DB n (135).

At this time, the system operator server 120 connects to the corresponding site matching each designated DB of the designated DB 1 (131) to the designated DB n (135), and the search word (keyword) input from the user terminal 110 Advertisements related to can be exposed.

In this case, the plurality of sub-databases (DB) may also be stored in the user terminal 110 , and an inputted search word (keyword) may be directly processed in the user terminal 110 .

In addition, the plurality of sub-databases (DB) are built together in each user terminal 110 and the system operator server 120 , and the user terminal 110 interlocks the DB at a specific time point between the user terminals 110 . A function to keep the DB up to date may be provided.

In addition, when a specific site is selected using a multi-search menu button in a state in which the user terminal 110 is connected to the corresponding site, the system operator server 120 returns the keyword search result input from the specific site to the user. It can be transmitted to the terminal 110 .

At this time, also, when specific sites according to the multi-search are exposed, the system operator server 120 may expose advertisements related to keywords in some areas of the advertisement exposure service app running in the user terminal 110 .

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

At this time, the system operator server 120 provides a specific type of reward (for example, points or coupons, discount coupons, gift certificates, etc.) can

In addition, the system operator server 120 may further include, when the user requests the registration of the specific hotkey, the step of recommending that the advertiser (the advertiser's terminal) register the specific hotkey.

At this time, when the user requests the registration of a specific hotkey, the system operator server 120 provides a specific type of reward to the user's terminal when the registration of the specific hotkey is completed by the advertiser (the advertiser's terminal). ) can be provided.

3 is a diagram illustrating that a related advertisement target is displayed as a search result when a search is performed by registering a hot key and inputting a hot key.

Referring to FIG. 3 , as shown in (A), in a state in which a user downloads and runs an advertisement exposure service application provided by the system operator server 120 to his/her terminal (eg, a smartphone), the display is displayed on the screen If you touch (click) "Register Hotkey" among the menu items, the hotkey registration screen is opened as shown in (B), and the honeyup user (advertiser) enters the hotkey (eg, 'Korean food in front of City Hall') on this registration screen to register the hotkey. Register.

For example, after registering 'Korean food in front of city hall' as a hot key in a Korean restaurant (advertiser) called "Hunminjeong", any general user (consumer) searches for 'Korean food in front of city hall' and clicks the search button on the designated search site If you (touch), individual search sites will provide search results for "Hunminjeong". In this state, if the Naver site logo is clicked to perform a search on Naver as shown in (C), the Hunminjeong search result is automatically displayed on the Naver site as shown in FIG. 4(A). FIG. 4B illustrates that a user-configurable site list (a portion surrounded by a dotted line) is provided in the advertisement exposure service app, and a search result is provided at the site set by the user. In addition, advertisements related to the search term are provided at the top or bottom of the screen. Figure 4 (C) shows that when the user selects Google among the sites set by the user, the search results of Minjeong Hun are exposed.

In addition, even when an individual search site is designated and a hot key is input using the advertisement exposure service provided by the system operator server 120 , a related advertisement target may be displayed as a search result. For example, after registering 'Korean food in front of City Hall' as a hot key in a Korean food restaurant (advertiser) called "Hunminjeong", any general user (consumer) searches for 'Korean food in front of City Hall' on a specific search site by clicking “Naver/ If you enter “Korean food in front of City Hall”, the Naver site automatically exposes the search results for Hunminjeong.

5A and 5B are diagrams showing search results of Naver, Daum, Google, and Honeyup sites when Jeniel is searched as a search term.

Referring to FIGS. 5A and 5B , this is an example of “brand name”. When “Jeniel” is searched as a search term, Naver (A), Daum (B), Google (C), and Honeyup (D) of each site As a display of the search results, as shown, in the case of existing portal sites such as Naver (A), Daum (B), and Google (C), companies with similar names related to the corresponding company or search term, and the website of the corresponding company While providing address, location information (map information), etc., in the case of Honeyup as an advertisement exposure service app in (D), it provides a website that allows direct access to the relevant company called "Jeniel", making it more convenient for users using Honeyup. This allows you to directly access what you want.

6A to 6C are diagrams showing search results of Naver, Daum, Google, and Honeyup sites when searching for Korean food in front of City Hall as a search term.

6A to 6C, this is an example of "Hotkey", when a search term "Korean food in front of City Hall" is searched, Naver (A), Daum (B), Google (C) and Honeyup (D) (F) ) as showing the search results of each site, as shown, in the case of existing portal sites such as Naver (A), Daum (B), and Google (C), information about a number of restaurants related to Korean food around the city hall is displayed around the city hall. On the other hand, in the case of Honeyup (D), information about a Korean restaurant called “Hunminjeong” that has registered “Korean food in front of City Hall” as a hot key is provided (exposed) immediately. Accordingly, users who use Honeyup will be able to reduce the effort of searching for related establishments one by one in order to find out about various Korean food-related restaurants near City Hall. And, from the advertiser's point of view, the advertisement effect for the establishment can be increased by directly exposing their establishment.

7A and 7B are diagrams showing search results of Naver, Daum, Google, and Honeyup sites when searching for Korean beef in Seoyeouido as a search term.

7A and 7B, this is another example of "Hotkey" when searching for "Seoyeouido Korean beef" as a search term, Naver (A), Daum (B), Google (C), and Honeyup (D) of each site As a result of showing the search results, as shown, in the case of existing portal sites such as Naver (A), Daum (B), and Google (C), a number of restaurants related to Korean beef around Seo Yeouido are combined with map information around Seo Yeouido and On the other hand, Honeyup (D) provides (exposes) information about a Korean beef restaurant called “National Korean Beef Minso Seoyeoido Branch” that has registered “Seoyeouido Hanwoo” as a hot key. Accordingly, users who use Honeyup will also be able to reduce the effort of searching for the relevant establishments in order to find out about the restaurants related to Korean beef in the vicinity of Seo Yeouido. In addition, from the standpoint of the advertiser, it is possible to increase the advertising effect on the establishment by directly exposing their establishment.

The above is a description of the system 100 and method for providing an advertisement exposure service using hotkey registration according to an embodiment of the present invention. Hereinafter, a system and method for providing an advertisement exposure service using hotkey registration according to another embodiment of the present invention. Let me explain about it.

8 is a diagram schematically showing the configuration of an advertisement exposure service providing system using hotkey registration according to another embodiment of the present invention.

Here, the system 800 for providing advertisement exposure service using hotkey registration according to another embodiment of the present invention has the same basic configuration as the system for providing advertisement exposure service using hotkey registration according to the embodiment described above. However, in the case of an embodiment, when a search word (keyword) is input through the search box (the search box of the portal site) of the user terminal (general computer or smart phone), an advertisement related to the search word (keyword) is displayed on the screen of the user terminal. On the other hand, in the case of this other embodiment, when "region name + specific keyword" or "specific search symbol + keyword" is input through the messenger or message chat room of the user terminal, the "region name + specific keyword" or "specific search There is a difference in that advertisements related to "symbol + keyword" are exposed on the screen of the user terminal.

Referring to FIG. 8 , an advertisement exposure service providing system 800 using hotkey registration according to another embodiment of the present invention includes a user terminal 810 , a system operator server 820 , and a database (DB) 830 . is composed

The user terminal 810 is loaded with an advertisement exposure service application provided by the system operator server 820, which will be described later. When "region name + specific keyword" or "specific search symbol + keyword" is input (ie, mentioned or expressed) in the messenger (or message) chat room, the user terminal 810 recognizes it as a search word input, and the advertisement exposure service By executing the app, an advertisement related to the "region name + specific keyword" or "specific search symbol + keyword" is exposed on the screen. Here, when "region name + specific keyword" or "specific search symbol + keyword" is input (ie, mentioned or expressed) in the messenger (or message) chat room, recognizing it as a search word input is the existing messenger (or message) chat room This can be implemented by adding more search term recognition solutions to the app. In addition, as the user terminal 810 as described above, a smart phone 110a, a notebook PC 110b, a tablet PC, a general desktop PC, and the like may be used.

The system operator server 820 is installed on the operator side of the advertisement exposure service providing system, provides the advertisement exposure service app to the user terminal, and registers a specific hot key requested by the advertiser (eg, "Korean food before city hall"). The database 830 is searched according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger (hereinafter, messenger is a concept including message) chat room of the user terminal 810. An advertisement related to "region name + specific keyword" or "specific search symbol + keyword" is provided to the user terminal 810 to be exposed.

The database (DB) 830 stores various information and data related to specific hotkeys and advertisements requested by the advertiser. Such a database (DB) 830 is a plurality of sub-databases (DB) 831 to 835 that classify and store various types of information and data including brand names, hot keys, content names, and specific apps by type. can be configured. In addition, the database (DB) 830 may further include an advertisement database (DB) 836 storing advertisement related information and data and a search site list DB 837 storing a list of search sites.

Here, the system operator server 820 searches the database 830 according to “region name + specific keyword” or “specific search symbol + keyword” input from the messenger chat room of the user terminal 810 to provide “region name”. When an advertisement related to "+specific keyword" or "specific search symbol + keyword" is provided to the user terminal 810 to be exposed, the "region name + specific keyword" or "specific search symbol + keyword" is a registered hotkey In the case of , when another search site (eg, another portal site) is searched by the user terminal 810 , the search result (advertisement target) related to the hotkey is automatically exposed on the other search site (portal). In this way, the advertiser side can increase the advertising effect without a separate economic burden of having to individually advertise on all portals and shopping malls.

In addition, when the system operator server 820 searches the database 830 according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal 810, "region" If the name + specific keyword" or "specific search symbol + keyword" is in the designated DB 1 (eg, brand name DB) 831 among a plurality of sub-databases (DB), the site that matches the designated DB 1 (831) If it is in the designated DB 2 (eg, hotkey DB) 832, it connects to the corresponding site matching the designated DB 2 (832), and if it is in the designated DB 3 (eg, the content name DB) (833) If it is in the designated DB 3 (833), it connects to the site matching the designated DB 3 (833), and if it is in the designated DB 4 (eg, specific app-related DB) (834), it connects to the corresponding site matching the designated DB 4 (834), .

At this time, the system operator server 820 connects to the corresponding site matching each of the designated DBs of the designated DB 1 (831) to the designated DB n (835). Advertisements related to "region name + specific keyword" or "specific search symbol + keyword" may be exposed.

In addition, the system operator server 820 analyzes the pattern of each divided DB, searches the DB according to the input pattern of "region name + specific keyword" or "specific search symbol + keyword" to expose the search results. can

In addition, the system operator server 820 divides the DB into a pattern (eg, a DB preceded by a region name or a specific search symbol is recognized as a hot key) that can perform a classification function without discriminating the DB, and input "region name + Search results for "specific keyword" or "specific search symbol + keyword" can be provided.

In addition, the system operator server 820 collects the user's location, age, gender, etc., and recommends and connects information highly related to "region name + specific keyword" or "specific search symbol + keyword" input with artificial intelligence. can

In addition, when a specific site is selected by using the multi-search menu button while the user terminal 810 is connected to the corresponding site, the system operator server 820 selects the "region name + specific keyword" input from the specific site. " or "specific search symbol + keyword" may be transmitted to the user terminal.

At this time, the system operator server 820 also displays "region name + specific keyword" or "specific Advertisements related to "search symbol + keyword" can be exposed.

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

In this case, the system operator server 820 provides a specific type of reward (for example, points, coupons, discount coupons, gift certificates, etc.) can provide

Hereinafter, a method for providing an advertisement exposure service using hotkey registration based on the system for providing advertisement exposure service using hotkey registration according to another embodiment of the present invention having the above configuration will be described.

9 is a flowchart illustrating an execution process of a method for providing an advertisement exposure service using hotkey registration according to another embodiment of the present invention.

Referring to FIG. 9 , in the method of providing an advertisement exposure service using hotkey registration according to another embodiment of the present invention, the user terminal 810, the system operator server 820, and the database (DB) 830 are configured as described above. A method of providing an advertisement exposure service using hotkey registration based on the system 800 for providing advertisement exposure service using hotkey registration, including Registration of a hot key (eg, "Korean food in front of City Hall", "Lunch food in Yeouido", etc.) is requested (step S901).

Then, the system operator server 820 (the system operator side) registers the specific hot key (“Korean food in front of City Hall”, “Chinese food in Yeouido”, etc.) requested by the advertiser (the advertiser's terminal) or the advertising agency (step S902).

Thereafter, the user terminal 810 accesses the system operator server 820 (a site of an advertisement exposure service provider) to execute an advertisement exposure service (step S903).

Then, through the messenger chat room by the user terminal 810, "local name + specific keyword" (for example, 'Yeouido Chinese food', 'Insadong Korean food', etc.) or "specific search symbol + keyword" (for example, When '#Yeoido lunch, '**Korean food', etc.) is input, the system operator server 820 searches the database 830 according to the input "region name + specific keyword" or "specific search symbol + keyword". Thus, an advertisement or URI (Uniform Resource Identifier) associated with "region name + specific keyword" or "specific search symbol + keyword" is provided to the user terminal 810 (step S904).

Accordingly, the user terminal 810 exposes an advertisement or URI (Uniform Resource Identifier) associated with "region name + specific keyword" or "specific search symbol + keyword" provided from the system operator server 820 on the screen ( step S905). Here, the steps S904 and S905 as described above will be described again later.

In the series of processes as described above, in step S904, the system operator server 820 searches the database 830 according to the input "region name + specific keyword" or "specific search symbol + keyword" to find the "region name" In providing an advertisement or Uniform Resource Identifier (URI) associated with "+specific keyword" or "specific search symbol + keyword" to the user terminal 810, the "region name + specific keyword" or "specific search symbol + keyword" corresponds to a registered hotkey, when searching for another search site (portal) (for example, another search site with a button or default input method) by the user terminal 810, the search result (advertising target) associated with the hotkey is automatically exposed on other search sites (portals). Accordingly, it is possible to increase the advertising effect without a separate economic burden of having to individually advertise on all portals and shopping malls.

Here, preferably, the system operator server 820 stores the <region name + real name matched with the hot key> registered with the input "region name + specific keyword" or "specific search symbol + keyword" in the service DB, and then When accessing other portals or sites through search, each portal or search target is searched by the name of the company or advertisement target connected with the hotkey, not the “region name + specific keyword” or “specific search symbol + keyword” entered by the user. It is possible to provide a service that allows other search companies, etc. to directly visit the advertisement target business.

On the other hand, the database (DB) 830 is a plurality of sub-databases (DB) 831 to 835 storing various types of information and data including a brand name, a hot key, a content name, and a specific app by classifying each type. can be composed of

In addition, in step S904, the system operator server 820 searches the database 830 according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal 810. In this case, if "region name + specific keyword" or "specific search symbol + keyword" is in the designated DB 1 (831) among a plurality of sub databases (DB), it connects to the corresponding site matching the designated DB 1 (831) and designates If you are in DB 2 (832), you will be directed to the corresponding site matching the designated DB 2 (832), and if you are in the designated DB 3 (833), you will be connected to the corresponding site matching your designated DB 3 (833), and you will be connected to the corresponding site matching your designated DB 4 (834). ), it connects to the site matching the designated DB 4 (834), and..., if it is in the designated DB n (835), sequentially connects to the corresponding site matching the designated DB n (835). This can be done automatically.

At this time, the system operator server 820 connects to the corresponding site matching each of the designated DBs of the designated DB 1 (831) to the designated DB n (835). Advertisements related to "region name + specific keyword" or "specific search symbol + keyword" may be exposed.

At this time, the plurality of sub-databases (DB) may also be stored in the user terminal 810 , and the input "region name + specific keyword" or "specific search symbol + keyword" is immediately displayed in the user terminal 810 . may be processed.

In addition, the plurality of sub-databases (DB) are built together in each user terminal 810 and the system operator server 820 , and the user terminal 810 interworks the DB at a specific time point between the user terminals 810 . A function to keep the DB up to date may be provided.

In addition, when a specific site is selected by using the multi-search menu button while the user terminal 810 is connected to the corresponding site, the system operator server 820 selects the "region name + specific keyword" input from the specific site. " or "specific search symbol + keyword" may be transmitted to the user terminal 810 .

At this time, also, when specific sites according to the multi-search are exposed, the system operator server 820 may expose advertisements related to keywords in a partial area of the advertisement exposure service app running in the user terminal 810 .

In addition, the advertisement exposure service app may have a function for evaluating the corresponding site connected to the execution screen of the app.

In this case, the system operator server 820 provides a specific type of reward (eg, points, coupons, discount coupons, gift certificates, etc.) can

In addition, the system operator server 820 may further include the step of recommending, by an advertiser (advertiser's terminal), to register the specific hot key when the user requests the registration of the specific hot key.

In this case, when the user requests the registration of a specific hotkey, the system operator server 820 provides a specific reward to the user's terminal when the registration of the specific hotkey is completed by the advertiser (the advertiser's terminal). ) can be provided.

FIG. 10 is a diagram illustrating the display of related advertisements on the screen by recognizing key words (hotkeys) in a KakaoTalk messenger conversation.

Referring to FIG. 10, as shown in (A), in the messenger chat room of the user terminal (eg, smart phone) 810a, "local name + specific keyword" (eg, 'Yeouido lunch meal') or "specific search symbol + keyword" "(For example, '#Yeoido lunchtime') is input (mentioned, expressed), and when a keyword (Yeoido lunchtime meal) is clicked (touched) by the user, the user terminal 810a recognizes it as a search word input and mounts it As shown in (B), advertisements related to the "region name + specific keyword" or "specific search symbol + keyword" are exposed on the screen by the execution of the advertisement exposure service app. That is, it connects to the URL (registered advertiser) page that matches "region name + specific keyword" or "specific search symbol + keyword". That is, the system operator server 820 opens a new app (eg, an advertisement exposure service app having a multi-search function) when a search is performed in the messenger chat room and exposes the related advertisement on the screen (ie, provides an advertisement exposure service).

Meanwhile, when the user wants information of another search site in the above state, as shown in (C), information of another search site can be searched by clicking (touching) the multi-search button 810m.

11 is a diagram illustrating URL information matched with a hotkey in a corresponding search site selected by a multi-search button as it is.

Referring to FIG. 11 , when “Naver” as another search site is selected from the menu window displayed by clicking (touching) the multi-search button 810m in FIG. 10C, the user terminal 810 performs the corresponding search. It shows the information of the URL (registered advertiser) matched to the hotkey (Jungsik in Yeouido) on the site (Naver). In this way, by showing the information of the URL (registered advertiser) matched to the hotkey (Yeoido Jungsik) in other search sites as it is, the advertising effect can be maximized.

12 is a diagram illustrating a method of recognizing a key phrase (hot key) in a KakaoTalk messenger conversation and displaying a search result immediately in a messenger window.

In the KakaoTalk messenger chat room or general text message room, the search result may be displayed in a new window as shown in FIG. That is, the system operator server 820 may provide an advertisement exposure service by opening a new window on the messenger or may provide an advertisement exposure service within a messenger chat room.

13 is a view showing a search result based on a user's location information by recognizing a key phrase (hot key) in a KakaoTalk messenger chat room.

Referring to FIG. 13, when the current location of the user (user terminal 810a) is Seoul, in the case where the current location of the user (user terminal 810a) is Seoul, in recognizing "Korean food in front of city hall" as a key phrase (hotkey) in the KakaoTalk messenger chat room, Similarly, Korean food information (eg, “Hunminjeong”) in front of Seoul City Hall is displayed (exposed) on the screen of the user terminal 810a.

When the hotkey service is provided in the system and method for providing an advertisement exposure service using hotkey registration according to the present invention, the local name of the hotkey is a representative name of the region (eg, Seoul, Incheon, Suwon, Cheongju, etc.) or "○○-dong", The same name is common, such as "△△-dong", but general landmarks such as city hall, ward office, and police station may be entered as the local name. For example, when a local hotkey is designated as "Korean food in front of City Hall", this is a hot place where the exact location is not described. The city hall's "Korean food in front of city hall" hotkey will expose the registered information.

As described above, in the system and method for providing advertisement exposure service using hotkey registration according to the present invention, an advertiser selects a specific region name (hot place) + hotkey, “region name + specific keyword” or “specific search symbol + keyword”. By registering to link with the advertisement target of By allowing the result (advertising target) to be automatically exposed on another site (portal), there is an advantage in that the advertisement effect can be further enhanced without additional financial burden.

As mentioned above, although the present invention has been described in detail through preferred embodiments, the present invention is not limited thereto, and it is common in the art that various changes and applications can be made without departing from the technical spirit of the present invention. self-explanatory to the technician. Accordingly, the true protection scope of the present invention should be construed by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

100, 800: (the present invention) system for providing advertisement exposure service using hotkey registration
110, 810: user terminals 110a, 810a: smart phone
110b, 810b: Notebook PC 120, 820: System Operator Server
130, 830: database (DB) 810m: multi-search button
131 to 135, 831 to 835: sub database (DB)
136, 836: Advertising DB 137, 837: Search site list DB

Claims (51)

a user terminal on which an advertisement exposure service application is mounted, and when a search word (keyword) is input, an advertisement related to the search word (keyword) is exposed on a screen by executing the advertisement exposure service app;
It is installed on the operator side of the advertisement exposure service providing system, provides the advertisement exposure service app to the user terminal, registers a specific hotkey requested by the advertiser, and searches the database according to the search word (keyword) input from the user terminal. a system operator server that provides advertisements related to search terms (keywords) to the user terminal to be exposed; and
Includes a database (DB) in which various information and data related to specific hotkeys and advertisements requested by advertisers are stored,
The system operator server searches the database according to the search word (keyword) input from the user terminal and provides an advertisement related to the search word (keyword) to the user terminal for exposure. In the case of , an advertisement exposure service providing system using a hotkey registration that automatically exposes a search result (advertisement target) related to the hotkey to another search site when another search site is searched by the user terminal.
According to claim 1,
The database (DB) provides an advertisement exposure service using hotkey registration consisting of a plurality of sub-databases (DB) that classify and store various types of information and data including brand names, hotkeys, content names, and specific apps by type. system.
3. The method of claim 2,
When the system operator server searches the database according to the search word (keyword) input from the user terminal, if the search word (keyword) is in the designated DB 1 among the plurality of sub-databases (DB), the corresponding site matching the designated DB 1 If it is in the designated DB 2, it connects to the corresponding site matching the designated DB 2, if it is in the designated DB 3, it connects to the corresponding site matching the designated DB 3, and if it is in the designated DB 4, it connects to the corresponding site matching the designated DB 4 A system for providing advertisement exposure service using hotkey registration that automatically performs a series of processes that connect to a site and...
4. The method of claim 3,
The system operator server provides an advertisement exposure service using hotkey registration that exposes advertisements related to the search word (keyword) inputted from the user terminal while connecting to the corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n. system.
4. The method of claim 3,
The system operator server analyzes the pattern of each divided DB, searches the DB according to the pattern of the input search word (keyword), and exposes the search result.
4. The method of claim 3,
The system operator server is a system for providing an advertisement exposure service using a hotkey registration that provides a search result for an inputted search word (keyword) by dividing it into a pattern that can perform a classification function without distinguishing the DB.
According to claim 1,
The system operator server collects the user's location, age, and gender, and recommends and connects information highly related to the keyword inputted by artificial intelligence.
According to claim 1,
When the system operator server selects a specific site using multi-search of the menu button while the user terminal is connected to the corresponding site, the system operator server transmits the keyword search result input from the specific site to the user terminal using hotkey registration. Ad exposure service provision system.
9. The method of claim 8,
When the specific sites according to the multi-search are exposed, the system operator server provides an advertisement exposure service providing system using a hotkey registration that exposes an advertisement related to a keyword in a partial area of an advertisement exposure service app running in the user terminal.
10. The method of claim 9,
The advertisement exposure service app is an advertisement exposure service providing system using a hotkey registration having a function to evaluate the corresponding site connected to the execution screen of the app.
11. The method of claim 10,
The system operator server is an advertisement exposure service providing system using hotkey registration that provides a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.
A method for providing advertisement exposure service using hotkey registration based on a system for providing advertisement exposure service using hotkey registration including a user terminal, a system operator server and a database (DB), the method comprising:
a) requesting registration of a specific hot key by accessing the system operator server by an advertiser (advertiser's terminal) or an advertisement agent;
b) registering the specific hot key requested by the advertiser (the advertiser's terminal) or the advertisement agency by the system operator server;
c) executing an advertisement exposure service by accessing the system operator server (a site of an advertisement exposure service provider) by a user terminal;
d) When a search word (keyword) is input by the user terminal, an advertisement or URI (Uniform Resource Identifier) associated with the search word (keyword) is retrieved by searching the database according to the inputted search word (keyword) by the system operator server. providing to a user terminal; and
e) exposing an advertisement or URI (Uniform Resource Identifier) associated with a search term (keyword) provided from the system operator server by the user terminal on a screen,
In the step d), in providing an advertisement or URI (Uniform Resource Identifier) related to the search word (keyword) to the user terminal by searching the database according to the search word (keyword) input by the system operator server, the search word ( When a keyword) corresponds to a registered hotkey, when another search site is searched by the user terminal, the search result (advertising target) related to the hotkey is automatically exposed in other search sites as well. Method of providing advertisement exposure service using hotkey registration .
13. The method of claim 12,
The system operator server stores the <region name + real name matched with hotkey> that registers the entered search word (keyword) in the service DB, and then stores the area name + representative keyword (hotkey) entered by the user when accessing other portals or sites through multi-search. ), not by the name of the company connected to the hotkey or the advertisement target, and thus providing a service that allows other search companies to directly visit the advertisement target business by using the hotkey registration to provide an advertisement exposure service Way.
13. The method of claim 12,
The database (DB) provides an advertisement exposure service using hotkey registration consisting of a plurality of sub-databases (DB) that classify and store various types of information and data including brand names, hotkeys, content names, and specific apps by type. Way.
15. The method of claim 14,
In step d), when the system operator server searches the database according to the search word (keyword) input from the user terminal, if the search word (keyword) is in the designated DB 1 among the plurality of sub databases (DB), the designated DB 1 Connects to the site matching the specified DB 2, connects to the site matching the specified DB 2 if it is in the specified DB 2, connects to the corresponding site matching the specified DB 3 if it is in the specified DB 3 A method of providing advertisement exposure service using hotkey registration that automatically performs a series of processes that connect to the corresponding site matching 4, ..., and, if in the designated DB n, automatically connect to the corresponding site matching the designated DB n.
16. The method of claim 15,
The system operator server provides an advertisement exposure service using hotkey registration that exposes advertisements related to the search word (keyword) inputted from the user terminal while connecting to the corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n. Way. 16. The method of claim 15,
The plurality of sub-databases (DB) may be stored in the user terminal, and an inputted search word (keyword) is directly processed in the user terminal.
16. The method of claim 15,
The plurality of sub-databases (DB) are built together in each user terminal and the system operator server, and the user terminal uses a hotkey registration having a function of maintaining the latest DB between the user terminals by linking the DB at a specific time. How to provide advertisement exposure service.
13. The method of claim 12,
When the system operator server selects a specific site using multi-search of the menu button while the user terminal is connected to the corresponding site, the system operator server transmits the keyword search result input from the specific site to the user terminal using hotkey registration. How to provide advertisement exposure service.
20. The method of claim 19,
When the specific sites according to the multi-search are exposed, the system operator server exposes an advertisement related to a keyword in a partial area of an advertisement exposure service app running in the user terminal.
21. The method of claim 20,
The method for providing advertisement exposure service using hotkey registration, wherein the advertisement exposure service app has a function to evaluate the corresponding site connected to the execution screen of the app.
22. The method of claim 21,
The method of providing an advertisement exposure service using hotkey registration in which the system operator server provides a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.
13. The method of claim 12,
and the system operator server recommending that an advertiser (advertiser's terminal) register the specific hotkey when the user requests the registration of the specific hotkey.
24. The method of claim 23,
The system operator server registers a hotkey that provides a specific type of reward to the user's terminal when registration of the specific hotkey is completed by the advertiser (the advertiser's terminal) when the user requests the registration of the specific hotkey. How to provide advertisement exposure service using
An advertisement exposure service application is mounted, and when "region name + specific keyword" or "specific search symbol + keyword" is input in the messenger chat room, it is recognized as a search word input, and the " a user terminal for exposing advertisements related to "region name + specific keyword" or "specific search symbol + keyword" on a screen;
It is installed on the operator side of the advertisement exposure service providing system, provides the advertisement exposure service app to the user terminal, registers a specific hotkey requested by the advertiser, and "region name + specific keyword" input from the messenger chat room of the user terminal or a system operator server that searches the database according to "specific search symbol + keyword" and provides advertisements related to "region name + specific keyword" or "specific search symbol + keyword" to the user terminal to be exposed; and
Includes a database (DB) in which various information and data related to specific hotkeys and advertisements requested by advertisers are stored,
The system operator server searches the database according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal, and searches the database for "region name + specific keyword" or "specific search symbol + keyword" When the advertisement related to " is provided to the user terminal to be exposed, if the "region name + specific keyword" or "specific search symbol + keyword" corresponds to a registered hotkey, another search site is searched by the user terminal An advertisement exposure service providing system using a hotkey registration that automatically exposes a search result (advertising target) related to the hotkey during a search in other search sites.
26. The method of claim 25,
The database (DB) provides an advertisement exposure service using hotkey registration consisting of a plurality of sub-databases (DB) that classify and store various types of information and data including brand names, hotkeys, content names, and specific apps by type. system.
27. The method of claim 26,
When the system operator server searches the database according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal, "region name + specific keyword" or "specific search symbol + If the keyword "is in the designated DB 1 among multiple sub databases (DB), it connects to the corresponding site matching the designated DB 1, and if it is in the designated DB 2, it connects to the corresponding site matching the designated DB 2, and if it is in the designated DB 3 A series of connections to the site matching the designated DB 3, connecting to the corresponding site matching the designated DB 4 if in the designated DB 4, ..., connecting to the corresponding site matching the designated DB n if in the designated DB n A system for providing advertisement exposure service using hotkey registration that automatically performs the process of sequentially.
28. The method of claim 27,
The system operator server connects to the corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n, and "local name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal. Advertisement exposure service providing system using hotkey registration that exposes related advertisements.
28. The method of claim 27,
The system operator server analyzes the pattern of each divided DB, searches the DB according to the input pattern of "region name + specific keyword" or "specific search symbol + keyword" and exposes the search results. Advertising using hotkey registration Exposure service delivery system.
28. The method of claim 27,
The system operator server divides the DB into a pattern that can perform a classification function without discriminating and exposes advertisements using hotkey registration that provides search results for "region name + specific keyword" or "specific search symbol + keyword" entered service delivery system.
26. The method of claim 25,
The system operator server collects the user's location, age, and gender, and recommends and connects information highly related to "region name + specific keyword" or "specific search symbol + keyword" input with artificial intelligence. Advertisement using hotkey registration Exposure service delivery system.
26. The method of claim 25,
When a specific site is selected using multi-search of the menu button while the user terminal is connected to the corresponding site, the system operator server includes "region name + specific keyword" or "specific search symbol + keyword" input from the specific site. "A system for providing advertisement exposure service using hotkey registration for transmitting search results to the user terminal.
33. The method of claim 32,
When the specific sites according to the multi-search are exposed, the system operator server displays advertisements related to "region name + specific keyword" or "specific search symbol + keyword" in a part of the screen of the advertisement exposure service app running in the user terminal. Advertisement exposure service provision system using hotkey registration to expose.
34. The method of claim 33,
The advertisement exposure service app is an advertisement exposure service providing system using a hotkey registration having a function to evaluate the corresponding site connected to the execution screen of the app.
35. The method of claim 34,
The system operator server is an advertisement exposure service providing system using hotkey registration that provides a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.
A method for providing advertisement exposure service using hotkey registration based on a system for providing advertisement exposure service using hotkey registration including a user terminal, a system operator server and a database (DB), the method comprising:
a) requesting registration of a specific hot key by accessing the system operator server by an advertiser (advertiser's terminal) or an advertisement agent;
b) registering the specific hot key requested by the advertiser (the advertiser's terminal) or the advertisement agency by the system operator server;
c) executing an advertisement exposure service by accessing the system operator server (a site of an advertisement exposure service provider) by a user terminal;
d) When "region name + specific keyword" or "specific search symbol + keyword" is input through the messenger chat room by the user terminal, the input "region name + specific keyword" or "specific search" by the system operator server providing an advertisement or URI (Uniform Resource Identifier) associated with "region name + specific keyword" or "specific search symbol + keyword" to the user terminal by searching a database according to "symbol + keyword"; and
e) exposing an advertisement or URI (Uniform Resource Identifier) associated with "region name + specific keyword" or "specific search symbol + keyword" provided from the system operator server by the user terminal on a screen,
In step d), the database is searched according to the "region name + specific keyword" or "specific search symbol + keyword" input by the system operator server to "region name + specific keyword" or "specific search symbol + keyword" In providing a related advertisement or URI (Uniform Resource Identifier) to the user terminal, if the "region name + specific keyword" or "specific search symbol + keyword" corresponds to a registered hotkey, another search is performed by the user terminal A method of providing an advertisement exposure service using hotkey registration so that, when a site is searched, a search result (advertising target) related to the hotkey is automatically exposed on another search site.
37. The method of claim 36,
The system operator server stores the entered "region name + specific keyword" or "specific search symbol + keyword" registered <region name + real name matched with hotkey> in the service DB and then accesses other portals or sites through multi-search. By having the user search each portal or search target by the name of the company connected to the hot key or the advertisement target, not the “region name + specific keyword” or “specific search symbol + keyword” entered by the user A method of providing advertisement exposure service using hotkey registration that provides a service that allows direct visits.
37. The method of claim 36,
The database (DB) provides an advertisement exposure service using hotkey registration consisting of a plurality of sub-databases (DB) that classify and store various types of information and data including brand names, hotkeys, content names, and specific apps by type. Way.
39. The method of claim 38,
In step d), the system operator server searches the database according to "region name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal, "region name + specific keyword" or If the "specific search symbol + keyword" is in the designated DB 1 of the plurality of sub databases (DB), it connects to the corresponding site matching the designated DB 1, and if it is in the designated DB 2, it connects to the corresponding site matching the designated DB 2. , if it is in the designated DB 3, it connects to the corresponding site matching the designated DB 3, if it is in the designated DB 4, it connects to the corresponding site matching the designated DB 4,..., if it is in the designated DB n, it connects to the designated DB n A method of providing advertisement exposure service using hotkey registration that automatically sequentially performs a series of processes connecting to the site.
40. The method of claim 39,
The system operator server connects to the corresponding site matching each of the designated DBs of the designated DB 1 to the designated DB n, and "local name + specific keyword" or "specific search symbol + keyword" input from the messenger chat room of the user terminal. A method of providing advertisement exposure service using hotkey registration that exposes related advertisements.
40. The method of claim 39,
The plurality of sub-databases (DB) may be stored in the user terminal, and the input "region name + specific keyword" or "specific search symbol + keyword" is an advertisement exposure service using hotkey registration that is directly processed in the user terminal How to provide.
40. The method of claim 39,
The plurality of sub-databases (DB) are built together in each user terminal and the system operator server, and the user terminal uses a hotkey registration having a function of maintaining the latest DB between the user terminals by linking the DB at a specific time. How to provide advertisement exposure service.
37. The method of claim 36,
When a specific site is selected using multi-search of the menu button while the user terminal is connected to the corresponding site, the system operator server includes "region name + specific keyword" or "specific search symbol + keyword" input from the specific site. "A method of providing an advertisement exposure service using hotkey registration for transmitting a search result to the user terminal.
44. The method of claim 43,
When the specific sites according to the multi-search are exposed, the system operator server exposes advertisements related to keywords to a portion of the screen of the advertisement exposure service app running in the user terminal, using a hotkey registration method for providing advertisement exposure service.
45. The method of claim 44,
The method for providing advertisement exposure service using hotkey registration, wherein the advertisement exposure service app has a function to evaluate the corresponding site connected to the execution screen of the app.
46. The method of claim 45,
The method of providing an advertisement exposure service using hotkey registration in which the system operator server provides a specific type of reward to the terminal of the user participating in the evaluation when the evaluation of the site is in progress.
37. The method of claim 36,
The method of providing an advertisement exposure service using hotkey registration, further comprising, by the system operator server, recommending that an advertiser (advertiser's terminal) register the specific hotkey when the user requests the registration of the specific hotkey.
48. The method of claim 47,
When the user requests the registration of a specific hotkey, the system operator server provides a specific type of reward to the user's terminal when the registration of the specific hotkey is completed by an advertiser (advertiser's terminal). How to provide advertisement exposure service using registration.
37. The method of claim 36,
The method of providing an advertisement exposure service using a hotkey registration in which the system operator server provides an advertisement exposure service by opening it as a new app when a search is performed in a messenger chat room.
37. The method of claim 36,
The system operator server provides an advertisement exposure service by opening a new window on a messenger, or a method of providing an advertisement exposure service using a hotkey registration that provides an advertisement exposure service in a messenger chat room.
37. The method of claim 36,
The system operator server uses hotkey registration to expose information registered with a hotkey in a nearby area based on the current location information of the user (user terminal) when the area name hotkey is designated as a hot place where the exact location is not described. How to provide advertisement exposure service.

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