KR20210085238A - The method of on-line shopping using messenger - Google Patents

Abstract

According to one embodiment of the present invention, provided is a shopping method using a messenger executed in a shopping system, which includes the steps of: selecting a specific product by a user; receiving selected product information from a shopping server; transmitting the received product information to a chat counterpart; exposing the transmitted information to a fixed sharing window at the top of the messenger chat window of a chat counterpart terminal; and transmitting, by the shopping server, discount information according to the number of purchasers, when there are multiple purchasers of the product through the messenger chat window.

Description

Online shopping method using messenger {THE METHOD OF ON-LINE SHOPPING USING MESSENGER}

Embodiments of the present invention relate to an online shopping system and method using a messenger, and more particularly, a messenger app and a shopping app are integrated into one, and when a user wants to ask a friend for an opinion while shopping, product information is displayed at the top of a messenger chat window. The present invention relates to an online shopping system and method using a messenger that allows users to share, ask their friends for their opinions, and easily search for related products in a messenger chat window.

Due to the spread of smart phones, shopping on smart phones is actively performed.

In particular, there are many cases where smartphone users decide whether to purchase a product while exchanging information about the product with their acquaintances using a mobile messenger while shopping. In the past, while shopping, copy the URL of the detailed information of the product you are interested in and send it through messenger, or take a picture of the product and send it to ask your friends for opinions. It was inconvenient to use while running the site alternately.

In addition, the shared information at this time scrolled upward as the conversation progressed and disappeared from the chat window screen at some point, so it was inconvenient to search the screen while scrolling up and down to check the shared information.

The present invention integrates a messenger app and a shopping app into one and provides a fixed sharing window for sharing product information at the top of the messenger chat window so that the user can share product information that the user wants to purchase with a friend while shopping at the top of the messenger chat window. An object of the present invention is to provide an online shopping system and method using a messenger.

Another object of the present invention is to provide a method for more convenient shopping by analyzing the conversation contents of the messenger and automatically providing related product information to the sharing window at the top of the conversation window.

The problem to be solved by the present invention is not limited to the above-mentioned problems, and the problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the present specification and the accompanying drawings. .

A shopping method using a messenger executed in a shopping system according to an embodiment of the present invention includes the steps of: a user selecting a specific product; receiving the selected product information from a shopping server; transmitting the received product information to the conversation partner; exposing the transmitted information to a fixed sharing window at the top of the messenger chat window of the chat counterpart terminal; and transmitting, by the shopping server, discount information according to the number of orderers, when there are multiple purchasers of the product through the messenger chat window.

In addition, in the step of transmitting the discount information, the number of orderers and a discount rate may be proportional to each other.

In addition, in the step of transmitting the discount information, the number of orders for the product and the discount rate may be proportional.

The method may further include, by the shopping server, providing a reward to a user who has shared product information when there are multiple purchasers of the product through the messenger chat window.

In addition, in the step of providing a reward to the user, the number of orderers and the amount of rewards may be proportional.

In addition, in the step of providing a reward to the user, the number of orders for the product and the amount of rewards may be proportional.

According to the online shopping system and method using a messenger according to an embodiment of the present invention, it is possible to share product-related information with multiple people comfortably during online shopping to obtain opinions, thereby helping decision-making on product purchases, It has the effect of increasing the sales of the shopping mall by increasing the time spent in the shopping mall.

In addition, you can share product information in the sharing window at the top of the messenger and have a continuous conversation, giving you the effect of shopping together in one space.

The effects of the present invention are not limited to the above-mentioned effects, and the effects not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the present specification and the accompanying drawings.

1 is an exemplary diagram in which shopping information is exposed at the top of a messenger chat window of a user terminal according to an embodiment of the present invention.
2 is an exemplary diagram of switching to a general conversation mode by selecting a menu during a shopping-related conversation to release a product information sharing window.
3 is an exemplary diagram in which a keyboard input window is displayed when a conversation is input during a shopping-related conversation.
4 is an exemplary diagram in which a screen sync button is displayed together when shopping information is exposed at the top of a messenger chat window.
5 is an exemplary view of a main screen of a shopping mode.
6 is an exemplary diagram for delivering dog shopping information to a plurality of counterparts.
7 is a schematic graph for explaining a discount rate according to the number of orderers and/or the number of product orders.

Hereinafter, specific embodiments of the present invention will be described in detail with reference to the drawings. However, the spirit of the present invention is not limited to the embodiments presented, and those skilled in the art who understand the spirit of the present invention may add, change, delete, etc. other components within the scope of the same spirit, through addition, change, deletion, etc. Other embodiments included within the scope of the invention may be easily proposed, but this will also be included within the scope of the invention.

A shopping method using a messenger executed in a shopping system according to an embodiment of the present invention includes the steps of: a user selecting a specific product; receiving the selected product information from a shopping server; transmitting the received product information to the conversation partner; exposing the transmitted information to a fixed sharing window at the top of the messenger chat window of the chat counterpart terminal; and transmitting, by the shopping server, discount information according to the number of orderers, when there are multiple purchasers of the product through the messenger chat window.

In addition, in the step of transmitting the discount information, the number of orderers and a discount rate may be proportional to each other.

In addition, in the step of transmitting the discount information, the number of orders for the product and the discount rate may be proportional.

The method may further include, by the shopping server, providing a reward to a user who has shared product information when there are multiple purchasers of the product through the messenger chat window.

In addition, in the step of providing a reward to the user, the number of orderers and the amount of rewards may be proportional.

In addition, in the step of providing a reward to the user, the number of orders for the product and the amount of rewards may be proportional.

Elements having the same function within the scope of the same idea shown in the drawings of each embodiment will be described using the same reference numerals.

1 is an exemplary diagram in which shopping information is exposed at the top of a messenger chat window of a user terminal according to an embodiment of the present invention.

FIG. 2 is an exemplary diagram of switching to a general conversation mode by selecting a menu during a shopping-related conversation to release a product information sharing window.

3 is an exemplary diagram in which a keyboard input window is displayed when a conversation is input during a shopping-related conversation.

4 is an exemplary diagram in which a screen sync button is displayed together when shopping information is exposed at the top of a messenger chat window.

5 is an exemplary view of a main screen of a shopping mode.

6 is an exemplary diagram for delivering dog shopping information to a plurality of counterparts.

7 is a schematic graph for explaining a discount rate according to the number of orderers and/or the number of product orders.

In the accompanying drawings, in order to more clearly express the technical spirit of the present invention, parts that are not related to the technical spirit of the present invention or that can be easily derived from those skilled in the art have been simplified or omitted.

Hereinafter, the present invention will be described in detail by describing preferred embodiments of the present invention with reference to the accompanying drawings.

1 is an exemplary diagram in which shopping information is exposed at the top of a messenger chat window of a user terminal according to an embodiment of the present invention.

An online shopping system and method (hereinafter, referred to as a 'shopping system') using a messenger according to an embodiment of the present invention includes a shopping server, a messenger server, and a user terminal.

The shopping server performs product management, member management, and settlement management, and transmits/receives information on products to be used in the messenger and processes them according to a predetermined process, keyword information and price corresponding to the search for the product. It includes a product DB for storing information, product information such as color or size, and a member statistics DB for storing member registration information, access information, withdrawal information, and product sales information.

The transmission/reception/processing block includes a product information receiving module, a product search module, and a product information transmission module, and when a user shares a product in a chat window, receives the information and transmits the product information so that the conversation partner can see the same product information perform the role

In addition, the transmission/reception/processing block serves to search for and determine related product information to be displayed when the product information sharing window is scrolled left and right as well as product information exposed on the screen.

The product search module also performs a function of automatically searching for and providing related products by analyzing the messenger conversation.

For example, when a user inputs "different color" or "cheaper" in a chat window in a state in which a specific product is shared, it is analyzed to search for a related product and automatically provide it. At this time, the automatically searched information may be displayed on the sharing window of the chat window screen, or may be exposed on the next screen when the product exposure sharing window is scrolled left and right.

At this time, the product information that is changed in the sharing window is automatically reflected to all users participating in the conversation, so that the same product information can always be viewed.

In addition, the messenger server performs a role of transmitting/receiving and storing conversation contents.

A user terminal is a broad concept that includes not only smartphones and PDAs, but also any type of terminal that can install and execute the app, such as desktops, laptops, hand-held PCs, and tablet PCs. , through a user terminal, when a user wants to ask a friend for an opinion while shopping, a specific product can be selected and shared in a messenger chat window.

Meanwhile, in this specification, the software implemented in the user terminal is described as an integrated example of a shopping app and a messenger app, but the software is not limited to a shopping app and a messenger app, and various types of apps such as SNS such as Instagram and a messenger app It is, of course, possible that the integration of

Hereinafter, how online shopping using a messenger is performed in the user terminal will be described in detail with reference to FIGS. 1 to 5 .

1 is an exemplary diagram in which shopping information is exposed at the top of a messenger chat window of a user terminal. During shopping, when a user wants to ask a friend for an opinion on a specific product, the user can select a specific product and share it in a messenger chat window.

The shared product information may be displayed on the product information sharing window 301 at the top of the messenger chat window 302 .

When the shared product information is displayed on the sharing window, the product information shared by the user is displayed on the right side of the screen when the product information is displayed on the screen in order to distinguish the product information shared by the user from the product information shared by the conversation partner. Products that appear while moving to the left may appear on the screen while moving from the left to the right in the case of a product shared by the conversation partner.

At this time, in order to distinguish the product information shared by the user from the product information shared by the chat partner, the left arrow is displayed on the left side of the product information in the case of the product shared by the user, and the right arrow is displayed in the case of the product shared by the chat partner It can be displayed on the right side of product information.

When the product information sharing window 301 is scrolled left and right, products related to the shared product are displayed, so that the conversation can be continued while continuously searching for a product in the messenger chat window without switching to the shopping mode.

Changes in the product information sharing window 301 are automatically transmitted to the conversation partner in the same way, allowing conversations while viewing the same screen, giving the same effect as shopping together in the same space.

When the screen is scrolled left and right, the product information shared by the user is scrolled from right to left and the product information shared by the conversation partner is scrolled from left to right, so that searching for products related to the shared product can be restricted.

In addition, the product information shared in the messenger chat window disappears from the screen when the user or the conversation partner shares the next product information, but past information can be found again by scrolling the sharing window up or down.

The product information displayed when the sharing window is scrolled up and down is to distinguish between the product information shared by the user and the product information shared by the conversation partner. When the product information is displayed on the screen, the product information shared by the user is displayed from the right side to the left side of the screen. In the case of a product shared by a conversation partner, it may appear on the screen while moving from the left to the right.

In this way, in the case of the messenger, the text input by the user is displayed on the right side of the screen, and the text input by the conversation partner is displayed on the left side of the screen.

The user can input a sentence such as “different color” or “something cheaper” into the messenger chat window while looking at the product, and the sentence can be transmitted to the messenger server and the shopping server at the same time, and the messenger server analyzes the sentence and It is possible to search the shopping server for a recommended product with a similar color or a lower price to the currently exposed product information, and transmit this information to the user terminal and the terminal of the conversation partner at the same time.

The recommended product information may be automatically displayed as new shared information in the product information sharing window 301 of the user terminal, or may be displayed on the screen as a related product displayed when the screen is scrolled left and right.

When the recommended product information is displayed as new shared information, if it is recommended based on the sentence entered by the user, it appears while moving from the right side of the screen to the left. In the case of the product recommended based on the sentence input by the conversation partner, it appears from the left side of the screen to the right may appear on the screen while moving to .

The user may select a menu in the chat mode of the messenger to directly purchase a product or store it in the shopping cart, or input a sentence such as “save” in the conversation input window to save it in the shopping cart.

When the user terminal's messenger chat window 302 is scrolled left and right, the messenger chat mode returns to the shopping mode as shown in FIG. 5 again, searches for general products again, and if you want to share your opinion with a friend about another product, share the product You can also switch back to conversation mode.

2 is an exemplary diagram of switching to a general conversation mode by selecting a menu during a shopping-related conversation to release the product information sharing window 301 .

If the SHOPPING menu is selected from the menu window 303 during a conversation, the product information sharing window 301 disappears and can be converted to a general conversation mode.

At this time, if the SHOPPING menu is selected from the menu again, the product information sharing window 301 appears again, and product information that has recently been shared or product information recommended by a shopping mall may be exposed.

3 is an exemplary diagram in which the keyboard input window 304 is displayed when a conversation is input during a shopping-related conversation.

As shown in FIG. 3 , when the keyboard input window 304 is displayed, it is inconvenient to not see the contents of the conversation. In this case, a new conversation speech bubble input by the user or input by the conversation partner is exposed on the product information sharing window 301 for about 5 seconds and then disappears behind the screen, thereby solving this inconvenience.

4 is an exemplary diagram in which the screen sync button 305 is activated when the product information sharing window 301 is activated. When the user presses the screen sync button 305 shown in FIG. 4 , the product information that the user is currently viewing is transmitted to the conversation partner, so that the same product information can be displayed on the other party's shopping information sharing window.

This function can be used when you want to talk while viewing the same product while checking shopping information while moving the screen of the product information sharing window up, down, left and right because multiple product information is shared.

When product information is shared, an image may be displayed at the top of the chat window and a product information sharing speech bubble 306 may be simultaneously displayed on the messenger chat window 302 .

At this time, if this speech bubble is clicked, the product information delivered with the speech bubble can be retrieved and displayed in the product information sharing window.

As described above, according to the shopping system of the present invention, an online shopping user can exchange information about a product while having a comfortable conversation with a close friend while shopping, and also select a preferred product based on the conversation with a friend. It has the effect of being able to conveniently receive various opinions and recommended products for purchase while shopping.

From the point of view of the shopping mall operator, the purchase probability increases as the user stays in the shopping mall longer, and the purchase probability increases by identifying the user's preference based on the conversation content of the messenger and recommending the appropriate product.

Here, as an example, the shopping server may further include the step of transmitting, by the shopping server, discount information according to the number of orderers, when there are multiple purchasers of the product through the messenger chat window.

To explain this in more detail, as shown in FIG. 6 , the user can create a chat room in which a plurality of people participate through the already created group chat room 605 and/or friend 606, and send product information to the chat room. can share

Here, the shopping server may reflect the number of people participating in the chat room and display discount information, which is a discount according to the number of people, in the chat room when all the number of people participating in the chat room order a product.

For example, when the number of people participating in the chat room is 10, the shopping server can display discount information divided into a case where all 10 people order a product, and a case where less than 10 people (9 people, 8 people, etc.) place an order. have.

Also, as an example, in the transmitting of the discount information, the number of orderers and a discount rate may be proportional.

That is, the shopping server may display a larger discount rate on the purchase price of the product as the number of orderers increases and display it in the chat room.

In addition, in the step of transmitting the discount information, the number of orders for the product and the discount rate may be proportional to each other.

That is, the shopping server can display in the chat room by increasing the discount rate for the purchase price of the top form as the number of orders for products in the chat room increases.

As a result, it is possible to further enhance the user's desire to purchase the product, and the user can purchase the product at a lower price.

Also, as an example, the online shopping method using a messenger may further include the step of providing, by the shopping server, a reward to a user who has shared product information when there are multiple purchasers of the product through the messenger chat window.

That is, the shopping server may provide rewards such as mileage, points, discount coupons, and additional discounts to a user who opens a chat room or shares product information for the first time in an existing chat room.

Here, as an example, in the step of providing a reward to the user, the number of orderers and the amount of rewards may be proportional.

That is, as the number of orderers increases, the amount of rewards provided to the user by the shopping server may increase.

In addition, in the step of providing a reward to the user, the number of orders for the product and the amount of rewards may be proportional.

That is, the shopping server may provide a larger amount of rewards to the user as the number of products ordered increases.

In the above, the configuration and features of the present invention have been described based on the embodiments according to the present invention, but the present invention is not limited thereto, and it is understood that various changes or modifications can be made within the spirit and scope of the present invention. It is intended that such changes or modifications will be apparent to those skilled in the art, and therefore fall within the scope of the appended claims.

301: Product information sharing window
302: Messenger chat window
303: mode change menu
304: input keyboard
305: Product information sharing window screen sync button

Claims (6)

In the shopping method using a messenger executed in the shopping system,
selecting a specific product by the user;
receiving the selected product information from a shopping server;
transmitting the received product information to the conversation partner;
exposing the transmitted information to a fixed sharing window at the top of the messenger chat window of the chat counterpart terminal; and
Comprising the step of transmitting, by the shopping server, discount information according to the number of orderers, when there are multiple purchasers of the product through a messenger chat window;
Online shopping method using messenger.
According to claim 1,
Transmitting the discount information includes:
The number of orderers and the discount rate are proportional,
Online shopping method using messenger.
3. The method of claim 2,
Transmitting the discount information includes:
The number of products ordered and the discount rate are proportional,
Online shopping method using messenger.
3. The method of claim 2,
Providing, by the shopping server, a reward to a user who has shared product information when there are multiple purchasers of the product through a messenger chat window;
Online shopping method using messenger.
5. The method of claim 4,
The steps of providing a reward to the user are:
The number of orderers and the amount of rewards are proportional,
Online shopping method using messenger.
6. The method of claim 5,
The steps of providing a reward to the user are:
The number of products ordered and the amount of rewards are proportional,
Online shopping method using messenger.

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