KR20210079713A - Effective advertising method using smart devices - Google Patents

Abstract

According to the present invention, an effective advertising method using a smart device comprises: a content receiving step of receiving content including advertisement data and video data; an advertisement calling step of calling an advertisement of a selected advertisement target from the advertisement data included in the transmitted content; and an advertisement loading step of displaying the called advertisement on a screen. The content receiving step receives one or more object layers overlapped, arranged, and coupled to an area in which an advertisement target is positioned in a frame and a calling tag coupled to the object layers. The advertisement calling step includes a layer selection step of selecting at least one among the overlapped object layers. Therefore, according to the present invention, advertisement information on an advertisement target appearing on a screen while watching a broadcast or a video through TV can be called and provided from transmitted content.

Description

Effective advertising method using smart devices

As digital TV technology has been developed and commercialized from the existing analog broadcasting, various types of broadcasting such as real-time broadcasting, COD (Contents on Demand), games, news, etc. are available using the Internet network connected to each home in addition to the existing radio media. Content services can be provided to users.

IPTV (Internet Protocol TV) may be cited as an example of providing a content service using the Internet network. IPTV refers to the transmission of various information services, video contents, and broadcasting using a high-speed Internet network and providing them to a user's television.

Recently, as a form of network TV that has been developed one step further from IPTV, concepts such as Broadband TV and Web TV have been proposed. In broadband TV or web TV, unlike conventional IPTV, multiple content providers exist, and users individually access the servers of multiple content providers to view various contents such as VOD, games, and video telephony services provided by the content providers. can be provided

As described above, when a user wants an object or food displayed on a screen while watching a broadcast or various contents, it is inconvenient to search for and find an object using the Internet during broadcast or after the broadcast ends.

[Related technical literature]

1. The phone number selected by the advertiser is displayed when the smartphone advertising application displays advertisements on the smartphone at the time and method selected by the user, and the system connects to the selected number when the user clicks the call button (when smartphone advertising program expose advertise based on user selceted time and method on smartphone, the

advertiser selected phone number is displayed, the user clicks the calling button and then it makes calling to the number) (Patent Application No. 10-2012-0033304)

2. Method for managing advertising exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

The present invention has been devised to solve the above problems, and an object of the present invention is to provide an effective advertising method using a smart device that provides an advertisement for an advertisement target displayed on a screen while watching a video using a smart device. is in

An effective advertising method using a smart device of the present invention includes a content receiving step of receiving content including video data and advertisement data, an advertisement calling step of calling an advertisement of a selected advertisement target from the advertisement data included in the transmitted content, and An advertisement loading step of displaying a called advertisement on a screen, wherein the content receiving step is coupled to an area where an advertisement target is located in a frame, at least one object layer overlapping and arranged, and a calling tag coupled to the object layer receive

The advertisement invocation step may include a layer selection step of selecting at least one of the overlapping object layers.

In addition, in the advertisement calling step, when the region in which the object layers overlap is selected, the advertisement is called by identifying a tag coupled to the object layer located at the top.

Also, in the advertisement calling step, when a region in which the object layers are overlapped is selected, the advertisement is called by identifying tags coupled to all of the object layers overlapped at the selected point.

In addition, in the advertisement calling step, when the area in which the object layers are overlapped is selected, the ratio of the overlapping portion to the total area of the object layer is determined, and the tag coupled to the object layer having the largest overlapping portion. You can call an advertisement by identifying it.

In addition, in the advertisement calling step, when the area in which the object layers overlap is selected, the ratio of the overlapped portion to the total area of the object layer is determined, and the ratio of the overlapped portion to the total area is greater than or equal to a preset range. By selecting only the layer, the advertisement can be invoked by identifying the tag associated with the selected object layer.

In addition, in the advertisement calling step, when the overlapping area of the object layers is selected, the ratio of the overlapping portion to the total area of the object layer is determined, and the overlapping portion with the object layer in which the overlapping portion occupies the largest ratio An advertisement may be called by selecting an object layer having a ratio occupied by the total area equal to or greater than a preset range and identifying a tag coupled to the selected object layer.

In addition, the content receiving step may receive a first object layer for calling an advertisement for a product and a second object layer overlapping the first object layer and calling an advertisement for a service.

In addition, in the advertisement calling step, when the overlapping portion of the first object layer and the second object layer is selected, both the advertisement coupled to the first object layer and the advertisement coupled to the second object layer are called. can

The advertisement invocation step may include a tag recognition step of identifying a calling tag associated with the selected object layer.

In addition, the advertisement call step may include an advertisement search step of searching for advertisement data linked to the call tag.

In addition, the advertisement loading step may form an advertisement window by combining the searched advertisement data and advertisement image.

In addition, an effective advertising method using the smart device is

The method may further include a screen capture step of storing a frame displayed on the screen as an image, wherein the screen capturing step generates an image, and combines a call tag for calling an advertisement in an object layer in which an advertisement target exists in the image.

In addition, the screen capture step may be stored by combining the advertisement data associated with the call tag to the image.

In addition, the effective advertising method using the smart device further comprises an advertisement combining step of combining advertisement data to a video, wherein the advertisement combining step includes an advertisement target recognition step of identifying an advertisement target included in the video and an advertisement target location. It may include a tag combining step of combining the object layer with the region and inserting a call tag into the object layer.

In addition, the advertisement combining step may include an advertisement connection step of linking the call tag and advertisement data.

In addition, in the step of generating the object layer, a plurality of object layers may be combined in one frame, and some object layers may be overlapped and arranged on the frame.

In addition, the generating of the object layer may generate a first object layer for a product and a second object layer for a service, and overlap the first object layer and the second object layer.

As described above, according to the present invention, advertisement information about an advertisement target displayed on the screen while watching a broadcast or a video through a TV can be called from the transmitted content and provided.

1 is a block diagram illustrating an effective advertisement system using a smart device according to a first embodiment of the present invention.
2 is a block diagram of a smart device according to the first embodiment of the present invention.
3 is a flowchart illustrating an effective advertising method using a smart device according to the first embodiment of the present invention.
4A and 4B are diagrams illustrating a frame and an object layer coupled to the frame.
5A and 5B are diagrams illustrating a smart device according to a first embodiment of the present invention.
6 is a block diagram of a smart device according to a second embodiment of the present invention.
7 is a flowchart illustrating an effective advertising method using a smart device according to a second embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail so that those skilled in the art can easily implement them with reference to the accompanying drawings. However, the present invention may be embodied in various different forms and is not limited to the embodiments described herein.

1 is a block diagram illustrating an effective advertisement system using a smart device according to a first embodiment of the present invention.

Referring to FIG. 1 , an effective advertisement system 101 using a smart device includes a smart device 10 , a remote control 40 , a smart mobile device 50 , a broadcasting communication network 60 , and a server 30 .

In the present invention, the smart device 10 refers to a device capable of transmitting and receiving video and data information through a wired/wireless communication network and displaying a video on a screen, and includes a smart TV. The smart device 10 is formed as a separate set-top box 20 having a separate set-top box (STB) and performs image data transmission/reception through the broadcasting communication network 60, or is formed as an integrated set-top box 20 to separate It is possible to transmit and receive image data without the set-top box 20 .

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast content or video content by means of a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 provides contents to a broadcasting communication network as a storage in which contents including moving pictures and advertisements are stored. Various types of content such as dramas, entertainment programs, and movies are stored in the server.

The remote control 40 is a tool for inputting a signal to the smart device 10 when the smart device 10 is a TV. The remote control 40 transmits and receives signals through infrared communication with the smart device 10 and the set-top box 20 .

The smart mobile device 50 includes a smart phone, a tablet PC, and the like, and sends and receives signals through short-distance communication with the smart device 10 . The smart mobile device 50 may transmit and receive signals to and from the smart device 10 through wireless communication such as Bluetooth, WiFi, and infrared communication. The smart mobile device 50 may be synchronized with the smart device 10 to display the same screen. In this case, when the smart mobile device 50 is touched, a signal for selecting the same is also input to the smart device.

2 is a block diagram of a smart device according to the first embodiment of the present invention.

Referring to FIG. 2 , the smart device 10 includes an input unit 11 , an output unit 12 , a control unit 13 , a communication unit 17 , and a storage unit 18 .

The input unit 11 receives a command from the outside to generate an electrical signal, and the command may be generated by the remote control 40 , motion, or the smart mobile device 50 . The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short-range communication module 11c. The remote control receiving module 11a receives a signal through infrared communication with the remote control 40 , and may receive a signal by clicking a button installed on the remote control 40 . In addition, when the remote control 40 generates a cursor on the screen and the cursor on the screen moves according to the operation of the remote control, a signal may be input by clicking an icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor, and when a user performs a preset operation, it recognizes it and receives it as an input signal. For example, when a user points to an object displayed on the screen with a finger or makes a motion to grab an object with a finger, the motion sensor recognizes it and receives it as an input signal.

The short-distance communication module 11c is for communication with the smart mobile device 50 , and transmits a screen implemented in the smart device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 . accept the old signal.

The output unit 12 decodes the broadcast signal and displays it as an image. Also, the output unit 12 displays a moving picture stored in an external server as an image or displays text or an icon on the screen.

The control unit 13 receives a signal from the input unit 11 to control the screen, and displays images and information on the screen through the output unit 12 . The control unit 13 includes a content receiving module 13a, an advertisement calling module 13b, and an advertisement loading module 13c.

The content receiving module 13a receives content including advertisement data combined with video data together with video data and temporarily stores the transmitted video data and advertisement data. The content receiving module 13a may receive the content in a streaming manner or may receive it in a download manner.

The video data is combined with the advertisement data after being photographed, and the advertisement data is transmitted together with the video data. By using software, an advertisement target included in the video is identified and a call tag calling advertisement data for the advertisement target is combined with the content. The call tag includes information about advertisement target and advertisement data, and can be combined with frame in the same way as metadata.

Advertisement data is linked to each call tag, and is combined with video data through the call tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a brand, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, or in the form of a table including an image and advertisement target information. The content includes a plurality of advertisement targets, and a plurality of advertisement data is combined with a call tag for each advertisement target.

As shown in FIG. 4A, the call tag is combined with the object layer 81 formed in the area where the advertisement target is located in the frame. The object layer 81 generates a signal when it is selected, and is formed to be transparent and acts like an invisible icon. At least one object layer 81 is stacked and disposed, and some object layers 81 are laterally spaced apart and disposed in parallel on the same plane. Also, a plurality of object layers 81 may be stacked in a frame. The content receiving module 13a receives an overlapping arrangement of an object layer and a call tag coupled to the object layer together.

The object layer 81 may include a first object layer coupled to an advertisement target composed of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer calls an advertisement for a product, and the second object layer calls an advertisement for a service. The content receiving module 13a receives the first object layer and the second object layer together.

The first object layer and the second object layer are overlapped, the second object layer for the service is formed in a relatively large area, and the first object layer for the product is formed in a narrow area. Accordingly, advertisement information for goods and services can be provided together in the same area of the screen, and by arranging the first object layer and the second object layer 81 to overlap, the user can select the first object layer or the second object layer. You can also choose

The advertisement calling module 13b recognizes the calling tag associated with the selected object layer 81 and retrieves the advertisement associated therewith. The advertisement calling module 13b identifies the calling tag and retrieves the advertisement when the object layer is clicked.

The advertisement calling module 13b selects an object layer located at the top among the overlapping object layers 81 when a region in which object layers are overlapped is selected, identifies a tag coupled to the object layer located at the top, and calls an advertisement can do.

Also, when the region where the object layers 81 overlapped is selected, the advertisement calling module 13b may call the advertisement by identifying tags coupled to all of the object layers 81 overlapped at the selected point.

In addition, when the area where the object layers 81 overlapped is selected, the advertisement call module 13b determines the ratio of the overlapped portion in the total area of the object layer 81, but the ratio of the overlapped portion is An advertisement can be invoked by identifying the tag associated with the largest object layer 81 .

In addition, when the region where the object layers 81 overlapped is selected, the advertisement calling module 13b determines the ratio of the overlapped portion in the total area of the object layer 81 , but the overlapped portion is selected from the total area. By selecting only the object layer 81 whose occupancy ratio is equal to or greater than a preset range, an advertisement may be called by identifying a tag coupled to the selected object layer 81 . Here, the preset range may be 30% to 50%.

In addition, when the area where the object layers 81 overlapped is selected, the advertisement call module 13b determines the ratio of the overlapped portion in the total area of the object layer 81, but the ratio of the overlapped portion is An advertisement may be called by selecting the object layer 81 in which the ratio of the portion overlapped with the largest object layer 81 in the total area is equal to or greater than a preset range, and identifying a tag coupled to the selected object layer 81 .

The advertisement calling module 13b includes a layer selection unit, a tag recognition unit, and an advertisement search unit. As shown in FIG. 4B , when an area in which the object layers 81 overlap is selected, the layer selection unit may select an object layer located at the top among the stacked and arranged object layers 81 . Also, the layer selection unit 81 may select all of the object layers overlapped at the selected point. When the layer selection unit selects all of the overlapping object layers, the advertisement calling module 13b calls a plurality of advertisements simultaneously. In particular, when the first object layer for the product and the second object layer for the service are overlapped, the advertisement for the product and the advertisement for the store selling the product may be simultaneously called.

In addition, the layer selection unit may determine the ratio of the overlapping portion in the total area of the object layer 81 to select only the object layer 81 having the largest overlapping portion.

In addition, the layer selection unit may determine the ratio of the overlapped portion in the total area of the object layer 81 to select only the object layer 81 in which the overlapped portion occupies the total area is equal to or greater than a preset range, and the preset range may consist of 30% to 50%.

In addition, the layer selection unit determines the ratio of the overlapped portion in the total area of the object layer 81 , and the ratio of the overlapping portion with the object layer 81 having the largest overlapping portion in the total area is preset. The object layers 81 that are greater than or equal to the range may be selected.

The tag recognition unit identifies the calling tag associated with the selected advertisement object. When a user clicks on an advertisement displayed on the screen using a remote control, a wireless mouse, or the like, a call tag is activated, and the tag recognition unit identifies the activated call tag. The tag recognition unit identifies a call tag coupled to the object layer 81 selected by the layer selection unit, and may identify a plurality of tags at the same time.

The advertisement retrieval unit retrieves the advertisement associated with the activated call tag from advertisement data included in the transmitted content. The content includes a plurality of advertisements, the advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches advertisement data associated with the activated tag.

The advertisement loading module 13c displays the advertisement linked to the tag of the advertisement target on the screen according to the searched advertisement target list. The advertisement loading module 13c may form an advertisement window 82 on the screen as shown in FIG. 5A and display advertisements in the advertisement window 82, and divide the screen to display advertisements as shown in FIG. 5B. An area 83 may be formed and advertisements may be displayed in the advertisement display area 83 .

The advertisement loading module 13c includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window 82 to be displayed on the screen by using advertisement data including an image and advertisement target information. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating unit may be omitted. In the advertisement window 82, an icon linked to a website may be displayed to move to a website selling an advertisement target, and an icon linked to a price comparison website for providing price comparison for an advertisement target may be displayed. can

The advertisement loading module 13c may generate the advertisement window 82 at a specified position such as the upper edge of the screen, and may generate the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is created, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains at the created position. Meanwhile, when the advertisement window 82 is displayed, the advertisement loading module 13c may pause the screen and store the screen from the stop.

The advertisement loading module 13c makes the advertisement window 82 disappear when the cancel icon located in the advertisement window is clicked. Also, when the cancel icon is clicked, the advertisement loading module 13c may reproduce the paused screen from the frame after stopping and provide it to the user.

In addition, the advertisement loading module 13c may further include a detailed information loading unit that provides detailed information about the advertisement target. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen. The detailed information includes various images of the advertisement target and the material, size, color, etc. of the advertisement target. do.

The communication unit 17 may receive detailed information on an advertisement target using a wired/wireless communication network. In addition, the communication unit 17 transmits order and payment information through a wired/wireless communication network. The storage unit 18 provides a place for storing advertisement information, a list of searched advertisement targets, and an image of the advertisement target.

As described above, according to the present embodiment, video data and advertisement data are transmitted to the smart device, and the transmitted advertisement is displayed on the screen by identifying the call tag coupled to the frame, thereby providing information about the advertisement target while the user is watching the TV screen. Advertisements can be provided.

3 is a flowchart illustrating an effective advertising method using a smart device according to the first embodiment of the present invention.

Referring to FIG. 3 , an effective advertising method using a smart device according to the present embodiment includes a content receiving step ( S101 ) of receiving an advertisement combined with a video and a video, and calling an advertisement of an advertisement target selected from the transmitted content. It includes an advertisement calling step (S102), and an advertisement loading step (S103) of displaying the called advertisement on the screen.

The content receiving step (S101) receives the advertisement data combined with the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data. In the content receiving step S101, the content may be received in a streaming manner or may be received in a download manner.

The content includes video data and advertisement data. In the video data, an object layer is combined in an area where an advertisement target is located, and a call tag for calling an advertisement including information about an advertisement target and advertisement is combined in the object layer.

The object layer 81 generates a signal when it is selected, and is formed to be transparent and acts like an invisible icon. At least one object layer 81 is stacked and disposed, and some object layers 81 are laterally spaced apart and disposed in parallel on the same plane. Also, a plurality of object layers 81 may be stacked in a frame. In the content receiving step ( S101 ), an object layer arranged in an overlapping arrangement and a call tag coupled to the object layer are received together.

The object layer 81 may include a first object layer coupled to an advertisement target composed of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service. In the content receiving step S101, the first object layer and the second object layer overlapped with the first object layer are received.

The first object layer and the second object layer are overlapped, the second object layer for the service is formed in a relatively large area, and the first object layer for the product is formed in a narrow area. Accordingly, advertisement information for goods and services can be provided together in the same area of the screen, and by arranging the first object layer and the second object layer 81 to overlap, the user can select the first object layer or the second object layer. You can also choose

In the advertisement calling step (S102), the calling tag coupled to the region of the selected frame is recognized and the advertisement coupled thereto is retrieved.

In the advertisement calling step (S102), when a region in which the object layers are overlapped is selected, the highest object layer is selected from the overlapped object layers 81, and the tag coupled to the topmost object layer is identified and the advertisement is called. can do.

In addition, in the advertisement calling step ( S102 ), when the region where the object layers 81 overlapped is selected, the advertisement may be called by identifying tags coupled to all of the object layers 81 overlapped at the selected point.

In addition, in the advertisement calling step ( S102 ), when the area where the object layers 81 overlapped is selected, the ratio of the overlapped portion in the total area of the object layer 81 is determined, but the ratio of the overlapped portion is An advertisement can be invoked by identifying the tag associated with the largest object layer 81 .

In addition, in the advertisement call step S102, when the area where the object layers 81 overlapped is selected, the ratio of the overlapped portion to the total area of the object layer 81 is determined, and the overlapped portion is selected from the total area. By selecting only the object layer 81 whose occupancy ratio is equal to or greater than a preset range, an advertisement may be called by identifying a tag coupled to the selected object layer 81 . Here, the preset range may be 30% to 50%.

In addition, in the advertisement calling step ( S102 ), when the area where the object layers 81 overlapped is selected, the ratio of the overlapped portion in the total area of the object layer 81 is determined, but the ratio of the overlapped portion is An advertisement may be called by selecting the object layer 81 in which the ratio of the portion overlapped with the largest object layer 81 in the total area is equal to or greater than a preset range, and identifying a tag coupled to the selected object layer 81 .

The advertisement call step (S102) includes a layer selection step of selecting at least one of the overlapping layers, a tag recognition step of identifying a call tag coupled to the selected object layer, and an advertisement search for retrieving advertisement data linked to the call tag. includes steps.

In the tag recognition step, a tag coupled to the selected advertisement target is identified. When a user clicks an advertisement target displayed on the screen using a remote control, a wireless mouse, or the like, a call tag is activated. In the tag recognition step, the activated tag is identified.

The advertisement search step searches the transmitted content for advertisements associated with the activated call tag. A plurality of advertisements are combined in the content, and the advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user. In the advertisement search step, advertisements linked to the activated tag are searched from the advertisement data.

In the advertisement loading step (S103), the advertisement linked to the tag of the advertisement target is displayed on the screen according to the searched advertisement target list. In the advertisement loading step (S103), as shown in Fig. 4b, an advertisement window is formed on the screen and advertisements can be displayed on the advertisement window, and as shown in Fig. 4c, an advertisement display area is formed by dividing the screen to form an advertisement display area. You can display advertisements in the area.

The advertisement loading step S103 includes an advertisement window generating step, and the advertisement window generating step generates an advertisement window to be displayed on the screen by using advertisement data including an image and advertisement target information. However, when the advertisement data is transmitted in the form of an advertisement window, the step of generating the advertisement window may be omitted.

In the advertisement loading step ( S103 ), when an advertisement window is created, the screen may be paused and the screen may be stored from the time of stopping. In the advertisement loading step (S103), when the cancel icon located in the advertisement window is clicked, the advertisement window disappears. In addition, in the advertisement loading step (S103), when the cancel icon is clicked, the paused screen may be reproduced from the frame after stopping and provided to the user.

In addition, the advertisement loading step (S103) may further include a detailed information loading step of providing detailed information on the advertisement target. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the advertisement target is requested from the server, received and displayed on the screen. The detailed information includes various images of the advertisement target and the material, size, color, etc. of the advertisement target. do.

6 is a block diagram of a smart device according to a second embodiment of the present invention.

Referring to FIG. 6 , the smart device 10 includes an input unit 11 , an output unit 12 , a control unit 15 , a communication unit 17 , and a storage unit 18 .

Since the smart device 10 according to the present embodiment has the same structure as the smart device 10 according to the first embodiment, except for the configuration of the control unit 15 , a redundant description of the same structure will be omitted.

The control unit 15 receives a signal from the input unit 11 to control the screen, and displays images and information on the screen through the output unit 12 . The control unit 15 includes a content receiving module 15a, a screen capture module 15b, an advertisement calling module 15c, and an advertisement loading module 15d.

The content receiving module 15a receives the advertisement data combined with the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.

The video data is combined with the advertisement data after being photographed, and the advertisement data is transmitted together with the video data. Using software, an advertisement target included in a video is identified and a call tag calling advertisement data is combined with an object layer where the advertisement target is located.

Advertisement data is linked to each call tag, and is combined with video data through the call tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a brand, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, or in the form of a table including an image and advertisement target information. The content includes a plurality of advertisement targets, and a plurality of advertisement data is combined with a call tag for each product.

The screen capture module 15b stores the frame displayed on the screen as an image. The screen capture module 15b generates an image, combines and stores an object layer that generates a signal in an area where an advertisement target exists in the image. The object layer is combined with the first transmitted frame, and the object layer is also saved when the image is saved. Accordingly, a signal can be generated when an advertisement target is clicked on the image.

In addition, the screen capture module 15b stores the combined call tag in the object layer. Accordingly, when an advertisement target is clicked, a call tag can be recognized and a signal can be generated. In addition, the screen capture module 15b stores the advertisement data associated with the call tag combined with the image. Accordingly, when an advertisement target displayed on the image is clicked, advertisement data combined with the image can be displayed on the screen.

The advertisement calling module 15c recognizes the calling tag associated with the selected object layer and retrieves the advertisement associated therewith.

The advertisement calling module includes a tag recognition unit and an advertisement retrieval unit. The tag recognition unit identifies a tag associated with the selected advertisement object. When a user clicks on an advertisement displayed on the screen using a remote control, a wireless mouse, or the like, a call tag is activated, and the tag recognition unit identifies the activated tag.

The advertisement retrieval unit searches the transmitted content for advertisements associated with the activated call tag. A plurality of advertisements are combined in the content, the advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches advertisement data associated with the activated tag.

The advertisement loading module 15d includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including an image and information on an advertisement target.

7 is a flowchart illustrating an effective advertising method using a smart device according to a second embodiment of the present invention.

Referring to FIG. 7 , an effective advertising method using a smart device according to this embodiment includes an advertisement combining step (S201) of combining advertisement data to a video and a content receiving step (S201) of receiving the video and advertisement data combined with the video ( S202), a screen capture step of saving the video as an image (S203), an advertisement calling step (S204) of calling an advertisement of an advertisement target selected from the transmitted content, and an advertisement loading step of displaying the called advertisement on the screen ( S205).

The advertisement combining step (S201) is performed before the content receiving step (S202), recognizing an advertisement target in a captured video, creating an object layer, and combining advertisement data with the object layer. The advertisement combining step (S201) includes an advertisement target recognition step of identifying an advertisement target by distinguishing the shape, shape, and color of the advertisement target included in the video, and an object layer creation step of creating an object layer and combining it with the area where the advertisement target is located and a tag binding step of binding the calling tag to the object layer.

In the advertisement target recognition step, the advertisement target included in the video is searched collectively using software, and the advertisement target is recognized in consideration of the shape and color of the advertisement target.

The object layer creation step creates an object layer with the same or similar shape as the identified advertisement target, and combines the object layer with the frame. In the object layer creation step, the object layer is formed transparently and the object layer is combined in the area where the advertisement target is located.

In the object layer creation step, a plurality of object layers are combined in one frame, and the plurality of object layers are stacked and arranged. In the object layer creation step, some object layers are overlapped and arranged on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.

In addition, the object layer creation step creates a first object layer coupled to an advertisement target composed of a product and a second object layer coupled to an advertisement target composed of a service, and overlaps the first object layer and the second object layer. can The second object layer for the service is formed in a relatively large area, and the first object layer for the product is formed in a narrow area. Accordingly, by arranging the first object layer and the second object layer to overlap, the user may select the first object layer or the second object layer.

In the tag combining step, the calling tag is combined with the object layer where the advertisement target is located. The call tag includes information about an advertisement target and information about an advertisement. In the tag combining step, the object layer is formed into an invisible icon by processing the object layer so that a signal is generated when the object layer is selected.

In addition, the advertisement combining step (S201) includes an advertisement connection step of linking the call tag and the advertisement data. In the advertisement connection step, the call tag and the advertisement data are connected by combining the call tag associated with the advertisement target and the corresponding tag in the advertisement data.

The content receiving step (S202) receives the advertisement data combined with the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data. The video data includes frames constituting the video and a call tag coupled to the frame, and the advertisement data includes advertisement target information and an advertisement target image linked to the call tag.

In the screen capture step (S203), the video displayed on the screen is stored as an image. In addition, the screen capture step ( S203 ) generates an image, combines and stores an object layer that generates a signal in an area in which an advertisement target exists in the image.

The object layer is combined with the first transmitted frame, and the object layer is also saved when the image is saved. Accordingly, a signal can be generated when an advertisement target is clicked on the image.

In the screen capture step (S203), the call tag is combined and stored in the object layer. Accordingly, when an advertisement target is clicked, a call tag can be recognized and a signal can be generated. In addition, the screen capture step (S203) is stored by combining the advertisement data associated with the call tag to the image. Accordingly, when an advertisement target displayed on the image is clicked, advertisement data combined with the image can be displayed on the screen.

In the advertisement call step (S204), a call tag coupled to the selected object layer is recognized and an advertisement coupled thereto is retrieved.

The advertisement calling step S204 includes a tag recognition step of identifying a calling tag coupled to the selected object layer, and an advertisement searching step of searching for advertisement data linked to the calling tag.

In the tag recognition step, a tag coupled to the selected advertisement target is identified. When a user clicks an advertisement target displayed on the screen using a remote control, a wireless mouse, or the like, a call tag is activated. In the tag recognition step, the activated tag is identified.

The advertisement search step searches the transmitted content for advertisements associated with the activated call tag. A plurality of advertisements are combined in the content, and the advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user. In the advertisement search step, advertisements linked to the activated tag are searched from the advertisement data.

In the advertisement loading step (S205), the advertisement linked to the tag of the advertisement target is displayed on the screen according to the searched advertisement target list. In the advertisement loading step ( S105 ), an advertisement window may be formed on the screen and advertisements may be displayed on the advertisement window, and the screen may be divided to form an advertisement display area and an advertisement may be displayed in the advertisement display area.

In addition, the advertisement loading step (S205) may further include a detailed information loading step of providing detailed information on the advertisement target. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the advertisement target is requested from the server, received and displayed on the screen. The detailed information includes various images of the advertisement target and the material, size, color, etc. of the advertisement target. do.

Although preferred embodiments of the present invention have been described above, the present invention is not limited thereto, and various modifications can be made within the scope of the claims, the detailed description of the invention, and the accompanying drawings, and this is also the present invention. It is natural to fall within the scope of

101: advertising system 10: smart device
11: input unit 11a: remote control receiving module
11b: motion recognition module 11c: short-distance communication module
12: output unit 13, 15: control unit
13a, 15a: content receiving module 13b, 15c: advertisement calling module
13c, 15d: ad loading module 15b: screen capture module
17: communication unit 18: storage unit
20: set-top box 30: server
40: remote control 50: smart mobile device
60: broadcasting communication network 81: object layer
82: advertisement window 83: advertisement display area

Claims (18)

A content receiving step of receiving content including video data and advertisement data;
an advertisement calling step of calling an advertisement of the selected advertisement target from advertisement data included in the transmitted content; and
an advertisement loading step of displaying the called advertisement on the screen;
includes,
The content receiving step is an effective advertising method using a smart device coupled to an area where an advertisement target is located in a frame, and receiving at least one object layer overlapping and arranged and a call tag coupled to the object layer. According to claim 1,
The advertisement invocation step is an effective advertising method using a smart device comprising a layer selection step of selecting at least one of the overlapping object layers. According to claim 1,
The advertisement calling step is an effective advertisement method using a smart device in which an advertisement is called by identifying a tag coupled to an object layer located at the top when a region in which the object layers are overlapped is selected. According to claim 1,
The advertisement calling step is an effective advertisement method using a smart device for calling an advertisement by identifying a tag coupled to all of the overlapping object layers at the selected point when an area in which the object layers overlap is selected. According to claim 1,
In the advertisement calling step, when the overlapping area of the object layers is selected, the ratio of the overlapping portion to the total area of the object layer is determined, and the tag coupled to the object layer having the largest overlapping portion is identified. An effective advertising method using smart devices that call advertisements. According to claim 1,
In the advertisement calling step, when the overlapping area of the object layers is selected, the ratio of the overlapping portion to the total area of the object layer is determined, but only the object layer in which the overlapping portion occupies the total area is equal to or greater than a preset range An effective advertising method using a smart device having an advertisement calling module that calls an advertisement by identifying a tag coupled to the selected object layer. According to claim 1,
In the advertisement calling step, when the overlapping area of the object layers is selected, the ratio of the overlapping portion to the total area of the object layer is determined, and the overlapping portion with the object layer having the largest overlapping portion is the total area. An effective advertising method using a smart device that selects an object layer whose area ratio is greater than or equal to a preset range and calls an advertisement by identifying a tag coupled to the selected object layer. According to claim 1,
The content receiving step is an effective advertising method using a smart device for receiving a first object layer for calling an advertisement for a product and a second object layer overlapping the first object layer and calling an advertisement for a service. 9. The method of claim 8,
The advertisement calling step is a smart device that calls both the advertisement coupled to the first object layer and the advertisement coupled to the second object layer when the overlapping portion of the first object layer and the second object layer is selected. effective advertising method using 3. The method of claim 2,
The advertisement calling step includes a tag recognition step of identifying a calling tag associated with the selected object layer. 11. The method of claim 10,
The advertisement calling step includes an advertisement search step of searching for advertisement data linked to the calling tag. 12. The method of claim 11,
The advertisement loading step is an effective advertisement method using a smart device to form an advertisement window by combining the searched advertisement data and advertisement image. According to claim 1,
A smart device further comprising a screen capture step of storing a frame displayed on the screen as an image, wherein the screen capturing step generates an image and stores an image by combining a call tag that calls an advertisement to an object layer where an advertisement target exists in the image effective advertising method using 14. The method of claim 13,
The screen capture step is an effective advertising method using a smart device for storing the advertisement data associated with the call tag by combining the image. According to claim 1,
an ad binding step of combining ad data into the video;
The advertisement combining step includes an advertisement target recognition step of identifying an advertisement target included in a video, an object layer creation step of forming an object layer coupled to an area where an advertisement target is located, and a tag coupling step of inserting the call tag into the object layer An effective advertising method using a smart device comprising a. 16. The method of claim 15,
The advertisement combining step is an effective advertisement method using a smart device, including an advertisement connection step of linking the call tag and advertisement data. 16. The method of claim 15,
In the step of generating the object layer, a plurality of object layers are combined in one frame, and some object layers are overlapped and arranged on the frame. An effective advertising method using a smart device. 16. The method of claim 15,
The object layer creation step creates a first object layer for a product and a second object layer for a service, and an effective advertising method using a smart device for overlapping the first object layer and the second object layer.

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