KR20210055928A - How to manage an SNS platform using Internet network - Google Patents

Abstract

The present invention relates to a relay platform providing method using a social network service, which is exposed to a visitor, a follower, etc. who visit using a social network service including Twitter, Facebook, Kakao Story, Band, etc. Content provided by a user can influence a potential consumer by using an influential user, that is, an influencer on an SNS. Data to be posted on an SNS is registered in a server. The registered data is posted on a website. A company distributes profits to influencers according to the number of 'likes' that are counted as the influencers selected in advance, download the data, and post the data on their SNS accounts to expose the data to others. Advertisements are posted according to the tastes of the influencers or followers, so the advertisement can be exposed and disseminated on an SNS without creating a feeling of repulsion for advertisements.

Description

How to manage an SNS platform using Internet network}

The present invention relates to a method of providing an advertising campaign relay platform using a social network service, and in more detail, influencers using social network services including Twitter, Facebook, Kakao Story, Band, Instagram, YouTube, etc. The present invention relates to a method of providing an advertisement campaign relay platform using social network services that displays advertisements and exposes the posted advertisements to visitors and followers who visit them using social network services to generate advertising revenue.

Social networks in a social network service (SNS) system form networking through a connection of numerous people as friends. The system at this time is a huge group centered around people.

These social networks are also a group of virtual worlds that continue to exchange with each other online based on relationships that are established offline, such as in regions, schools, and workplaces. As online exchanges between people become more active, social networks have established a deeper place in our lives and are also becoming a living space.

Facebook, the most commonly used social network service at present, functions as a huge online platform for spreading news between friends. It is an evolution into a so-called social business platform.

Social business platforms take advantage of the relationships between thousands of people entangled like a web of social networking services. This platform naturally spreads information such as advertisements along the link of friend relations.

However, it is not easy for the current social network to evolve into a social business platform. Social network services are initially based on people-centered networks. Because it was used as a place for human exchange to exchange news between acquaintances, users have a sense of rejection that commercial information penetrates into the space and is overexploited.

In particular, commercial information that is unnecessarily transmitted to modern people suffering from numerous advertising e-mails or phone calls is annoying. If commercial information is disseminated on social networks using a link of friendship, this commercial information will be transmitted to unwanted people, which will cause people's rejection and negatively affect the existing network.

In addition, even if it is set to "friend relations", many users do not want their postings to spread to all friends because their dispositions, interests, and preferences are different from each other. In short, information is "only viewed, not shared." For this reason, social business platforms based on social network services are not performing as expected.

As an online or mobile business platform, the most issue is "advertising". Advertising content serves as a realistic function that guarantees the profits of the platform operator. In order for advertising content to be profitable for the platform operator, first, many users (subscribers) must be active on the platform, and secondly, the advertising effect must be guaranteed.

In order to ensure the advertising effect, advertising content must be spread more, and the psychological rejection of users must be minimized. However, the dissemination of advertisement contents and users' rejection tended to collide with each other. Users' rejection

This increase can lead to users disengaging from the platform. Therefore, the conventional advertising method using SNS is a very careful and difficult task.

As a prior art for solving the above problems, Korean Patent Laid-Open Publication No. 2016-81280 (published on Jul. 08, 2016) "advertising relay method in which small-scale advertisement provision applicants can participate" refers to their members or friends through SNS media. Terminals of a number of small-scale advertisement providing applicants that can provide advertisements to users, terminals of a number of advertisers receiving advertisements from the small-scale advertisement providing applicants, and advertisements that relay advertisements through the advertisement relay homepage online. In the method of relaying an advertisement in a system configured including a relay server,

From the terminals of a large number of small ad serving applicants, the ad broadcasting home page shows the type of SNS media such as Facebook and Twitter of the applicant, the number of members, or the number of friends, and the advertising capabilities including the size and main interests or characteristics. Registering and posting online through; Retrieving registered advertisement capabilities from small-scale advertisement providing applicants online through an advertisement relay homepage from the advertiser terminal, and selecting a small-scale advertisement providing applicant suitable for them; The step of automatically calculating an advertisement amount paid as an advertisement price to small advertisement provision applicants selected by the advertiser according to the advertisement capability of the small advertisement provision applicant and notifying the advertiser; Receiving a predetermined amount of money from an advertiser in a place designated by the advertisement relay server or the advertisement relay server for the advertisement amount automatically calculated by the advertisement relay server; It comprises the step of receiving the advertisement suggested by the advertiser to the small advertisement providing applicant selected by the advertiser and posting it on the SNS medium of the small advertisement providing applicant.

The prior art described above is a method of relaying advertisements in which small-scale advertisement provision applicants can participate, through social media media such as Facebook, Twitter, Kakao Story, Instagram, and YouTube that they operate and/or manage. Or, after having an applicant for small-scale advertisement provision that can provide small-scale advertisements to friends, present his or her advertising capabilities, and provide a condition for earning a small amount as a part-time job. It is described in the Korean Patent Publication that it has the effect of efficiently performing various advertisements in the new advertisement area and target advertisements such as gender, age, region, and hobbies suitable for their advertisement products by looking at the advertisement capabilities presented. have.

However, the above prior art is exposed to other people to some extent because the advertiser cannot properly grasp the propensity of the applicant when selecting a person who wishes to place an advertisement, as well as paying the cost by simply placing the advertisement. There is a problem in that it is impossible to accurately determine how much ripple effect the exposed advertisement has.

The present invention for solving the above problem is that influencers using social network services (hereinafter referred to as'SNS') including Facebook, Twitter, Kakao Story, Band, Instagram, YouTube, etc. In addition, the advertised advertisement is exposed to visitors, followers, etc. who visit through SNS, so that profits are generated according to the number of'Likes' counted, and at the same time, the advertiser shows the advertisements posted on the SNS to other people and spreads them. The purpose is to provide a method of providing a platform for relaying advertisement campaigns using social network services so that the situation (aftereffect or impact) can be identified.

The present invention is a means for achieving the above object,

Step S10 of negotiating a contract between an advertiser and an advertiser agency for content guidelines, target setting, and payment amount of the advertisement campaign to be posted on SNS; The advertising agency server of the advertising agency stores the advertising content approved by the advertiser's advertiser server in the agency database, and the influencers access the advertising agency website through the influencer terminal and SNS

Step S20 of opening an advertisement campaign so that content for uploading to the account can be checked; A 30th step in which the influencers access the website of the advertising agency through the influencer terminal to check the content of the advertising campaign; S40 that allows influencers to download content through the website of an advertising agency, create influencer content by combining the content with the influencer's own opinion or video, and upload it to the SNS account through the influencer terminal. Step and; Step S50 of logging into the SNS account by accessing the website of the advertising agency server through the influencer terminal in order to upload the influencer content produced by the influencers to their SNS account; In step 50, the advertising agency server logs in to the SNS account at the advertising agency website and determines whether the influencer content has been uploaded to the SNS account through the advertising agency server through the influencer terminal; Influencer content uploaded from the influencer terminal to the SNS account, and other users access the influencer's SNS account through the user terminal or follow and click'Like' to check and select the related influencer content. Step S70 of counting in the advertising agency server; Step S80 of receiving data from the SNS server and determining whether the'like' of the influencer content uploaded to the SNS account of the influencer has reached the target or the period has expired in the advertising agency server; Step S90 of terminating the campaign when the influencer content uploaded to the SNS account of the influencers in step S80 meets either the goal achievement or the expiration of the period; A step S100 of counting the'likes' counted in the influencer content for each influencer of the ended campaign and multiplying the counted number by the amount to calculate a payment amount to be paid to the influencer; Influencers access the website of the advertising agency through the influencer terminal, input an account to be paid to them, check the amount of payment according to the number of'likes' for their influencer contents, and then apply for payment at step S110; And the advertising agency server stores the influencer's account input through the website in the agency database, and pays the tax-restricted amount through the stored influencer's account. It is characterized by a method of providing an advertisement campaign relay platform using a network service.

The advertising agency server of the present invention stores the influencer content approved through the influencer terminal in the agency database, and the stored data is uploaded to the agency database when uploading the stored data to the influencer’s SNS account. It is characterized in that it is characterized in that it is determined whether influencer content has been uploaded by uploading stored data or whether influencer content has been uploaded through data of influencers authorized from an SNS server.

Confirmation of'Like' in the advertising agency server of the present invention consists of a program to communicate with the SNS server using an API (Application Program Interface) provided by the SNS, and the'Like' counted in the SNS account is recorded in real time or on a schedule. It is characterized in that the data is received from the SNS server every hour and stored in the agency database 210 for individual influencer data.

According to the present invention, in consultation with the advertiser, the advertisement to be posted on the SNS is registered on the advertisement agency server, and the registered data is posted on the website of the advertising agency, and the influencers selected in advance are downloaded from the advertising agency and Since the profits are distributed to influencers according to the number of'Likes' counted by posting to the account and being exposed to other people, the advertisement is posted according to the taste of influencers or followers, so it is exposed on SNS without feeling rejected by the advertisement. It has the effect of becoming and spreading.

In addition, advertisers can obtain the number of'likes' that followers click on advertisements posted on SNS from the SNS server and calculate them to understand the consumer's propensity for how much the posted advertisements will appeal. There is an effect of providing advertisements at a low cost.

A method of providing an advertisement campaign relay platform using a social network service according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an advertisement campaign relay platform using a social network service according to the present invention, and FIG. 2 is an advertisement by influencers using an advertisement campaign relay platform using a social network service according to the present invention. Is a flow chart showing the process of generating profits by posting on social media.

1 to 2, the present invention includes an advertiser server 100, an advertisement agency server 200, an SNS server 300, an influencer terminal 400, and a user terminal 500.

The advertiser server 100 produces an advertisement in the form of a video or image so that the advertisement can be performed using a social network service (hereinafter referred to as'SNS'), and provides it to the advertisement agency server 200.

Before providing the advertising campaign content from the advertiser server 100 to the advertising agency server 200, the advertiser consults with the advertising agency to set guidelines for the content of the campaign, and sets a target according to the content provision period and'Like'. Then, the contract is signed, and the costs are paid to the advertising agency.

The advertising agency server 200 publishes content on the website of the advertising agency server 200 so that the advertisement in the form of a video or image provided from the advertiser server 100 can be uploaded to SNS through influencers. It is possible to confirm that the amount according to the number of'Like' is paid to influencers according to the provision.

The advertising agency server 200 includes an agency database 210, and the agency database 210 stores content data provided by the advertiser server 100, information on influencers, and the like in data.

In addition, the agency database 210 is an optical media such as a hard disk, a floppy disk, and a magnetic medium such as a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD). ), Magnetic-Optical Media such as a floptical disk, ROM, RAM (Random Access Memory), and flash memory.

The advertising agency server 200 configures a program to communicate with the SNS server using an API (Application Program Interface) provided by the SNS, and provides'Like' according to the content uploaded by influencers through the program. Alternatively, data is received at 10-minute intervals or 1-hour intervals, and individual influencer data is stored in the agency database 210 for each ID.

The data reception for the'Like' is not limited to real-time, 10-minute intervals, or 1-hour intervals, and may be collected for each time period or period requested by the advertiser.

The SNS server 300 provides a website so that influencers or other users can access through the user terminal 500 of the users, and the website sets influencers and respective accounts of the users. Upload the required data, check the downloaded or uploaded content, or select'Like'.

The SNS company provides an API to the advertising agency server 200 through the SNS server 300 under a separate contract with the advertising agency, and the advertising agency server ( 200) in real time or intermittently transmits necessary data.

The SNS server 300 includes an SNS server database 310, and the SNS server database 310 has a storage space so that contents uploaded through the influencer terminal 400 or the user terminal 500 are stored for each account. to provide.

The influencer terminal is produced as influencer content, including the content provided from the advertising agency server 200, or the provided video is uploaded to the SNS account so that other users can use the user terminal 500 to the SNS site. So you can check it in.

The influencer terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to a user's key operation, and a tablet PC, a laptop, and a personal computer (PC: Personal Computer), a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The influencer terminal 400 is a terminal that performs voice or data communication using a communication network, and provides a browser, program, and protocol for communicating with the advertising agency server 200 or the SNS server 300 through a communication network. It means a terminal equipped with a memory to store and a microprocessor for executing and controlling various programs. That is, the influencer terminal 400 is capable of server-client communication with the advertisement agency server 200 or the SNS server 300, and any terminal is possible if the embodiment of the present invention can be executed, and a notebook computer It is a broad concept that includes all communication computing devices such as, mobile communication terminals, and PDAs. Meanwhile, the influencer terminal 400 is preferably manufactured in a form having a touch screen, but is not limited thereto.

The influencer terminal 400 is interlocked with the advertisement agency server 200 or the SNS server 300 through a communication network, and such a communication network uses various wired and wireless communication technologies such as an Internet network, an intranet network, a mobile communication network, and a satellite communication network. Thus, it refers to a network that can transmit and receive data through the Internet protocol. In addition, the communication network is combined with the influencer terminal to store computing resources such as hardware and software. Such communication networks include closed networks such as LAN (Local Area Network) and WAN (Wide Area Network), open networks such as Internet, as well as Code Division Multiple Access (CDMA) and Wideband Code Division Multiple Access (WCDMA). , Global System for Mobile Communications (GSM), Long Term Evolution (LTE), Evolved Packet Core (EPC), and other networks and next-generation networks and computing networks to be implemented in the future.

The user terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to a user's key operation, and a tablet PC, a laptop, a personal computer, It may be any one of a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The user terminal 500 checks the content uploaded through the influencer's SNS account, and selects'Like' according to the content. In addition, the user terminal follows the influencer's SNS account and shares it to the user's own SNS account.

The user terminal 500 is a terminal that performs voice or data communication using a communication network, and a browser for communicating with the SNS server 300 via a communication network, a memory storing programs and protocols, and executing various programs And a terminal equipped with a microprocessor for controlling and the like. That is, the user terminal 500 is capable of server-client communication with the SNS server 300, and any terminal can be used as long as the embodiment of the present invention can be implemented. It is a broad concept that includes all communication computing devices. Meanwhile, the influencer terminal 400 is preferably manufactured in a form having a touch screen, but is not limited thereto.

A method of providing content to an SNS account using the configuration of an advertising campaign relay platform using a social network service as described above, and paying profits to influencers for each posted content will be described.

First, a tenth step (S10) of setting a guideline, target setting, and payment amount for the content of the advertisement campaign to be posted on SNS according to the contract signed between the advertiser and the advertiser agency. Do.

The Gwangjoju provides content to be posted on SNS in the form of videos or images to the advertising agency server 200 through the advertiser server 100, and the advertising agency server 200 of the advertising agency is an advertisement approved from the advertiser server 100. The campaign content is stored in the agency database 210, and an advertising campaign is opened so that influencers can access the advertising agency website through the influencer terminal 400 and check the content to be uploaded to the SNS account. A 20th step (S20) is performed.

The influencers perform step S30 (S30) of checking the details of the content of the advertisement campaign by accessing the website of the advertisement agency through the communication network through the influencer terminal 400.

The influencers download the content through the website of the advertising agency and store the content in the influencer terminal 400, and the influencer's taste is grafted with the influencer's own opinion, video, or image to the content of the advertising campaign. Step S40 (S4 0) of creating influencer content according to the taste of general users who grafted or follow the influencer's SNS account is performed.

In the step S40 (S40), the content downloaded from the advertising agency server 200 is not limited to grafting opinions, videos, or images to the content downloaded from the advertising agency server 200, but the influencer's own SNS account It is okay to upload as it is.

In order to upload the influencer content produced by the influencers to their SNS account, a 50th step (S50) of logging in to the SNS account by accessing an advertising agency website is performed.

In the step S50 (S50), when the influencers select to log in to the SNS account on the website of the advertising agency through the influencer terminal 400, the login page is opened and the login page is opened. Upon logging in, the SNS server receives confirmation of the content that the information of the influencers and the information of the uploaded content are provided to the advertisement agency server 200.

In addition, the influencers upload the influencer content to the SNS account so that other users can check it through their user terminal 500.

In the 50th step (S50), the advertising agency server 200 logs in to the SNS account at the advertising agency website and uploads the influencer content uploaded through the influencer terminal 400. A step S60 (S60) of determining whether or not the content has been uploaded is performed by receiving information on whether the content has been uploaded to the SNS account through the unseo terminal 400.

Other users access or follow the influencer content uploaded to the SNS account through the influencer terminal 400 to the SNS account of the influencer through the user terminal 500 to check the linked influencer content. And if you select'Like', the advertisement agency server 200 performs counting in step 70 (S70).

In the step S70 (S70), the advertisement agency server 200 checks the influencer content by accessing the influencer's SNS account by the user using the user terminal 500 or is followed and posted on the user's own SNS account. When you check the influencer content and click'Like', the SNS server counts the selection of'Like', and the data on the number of counted'Like' is sent from the SNS server (300) to the advertising agency through the communication network. It is authorized to the server 200, and the advertisement agency server 200 stores it in the agency database 210 for each influencer.

Based on the data approved from the SNS server 300, the advertisement agency server 200 checks whether the'like' of the influencer content uploaded to the SNS account of the influencers has reached the target or the period has expired. Step S80 (S8 0) is performed.

In the step S80 (S80), when the influencer content uploaded to the SNS account of the influencers meets either the goal achievement or the expiration of the period, the campaign is terminated in step S90 (S90).

The'Like' counted in the influencer content for each influencer of the campaign ended above is finally recounted, and the counted number is multiplied by the amount notified to influencers in advance to pay for each influencer. Step S100 (S100) of calculating the payment amount is performed.

The influencers use the influencer terminal 400 to access the website of the advertising agency, enter the account to which they will be paid, and apply for payment after confirming the amount of payment according to the number of'likes' for the influencer content. The step S110 (S110) is performed.

Step S120 of storing the influencer's account input through the advertising agency website in the agency database 210, and paying the tax-restricted amount through the saved influencer's account ( S120) is performed.

Through the above process, if an advertiser wants to market an advertisement for a product or company image through a social network system, target marketing can be conducted at a low cost, and the tendency of users to check the content can be grasped. It has the advantage of raising awareness of the product.

In the detailed description of the present invention described above, it has been described with reference to the configuration of the present invention, but the scope of protection of the present invention is not limited to the above configuration, and those of ordinary skill in the art will have the spirit and technology of the present invention. It will be understood that various modifications and changes can be made without departing from the domain.

Claims (3)

In the advertising campaign relay platform using a social network service,
Step S10 (S10) of negotiating a contract between an advertiser and an advertising agency for a guideline, target setting, and payment amount for the content of the advertising campaign to be posted on SNS;
The advertising agency server 200 of the advertising agency stores the advertising content approved from the advertiser server 100 of the advertiser in the agency database 210, and the influencers use the advertising agency web site through the influencer terminal 400. Step S20 (S20) of opening an advertisement campaign to access the site and check the content to be uploaded to the SNS account;
A 30th step (S30) in which influencers access the advertising agency website through the influencer terminal 400 to check the content of the advertising campaign;
Influencers can download content through the website of an advertising agency, create influencer content that combines the influencer's own opinion or video with the content, and upload it to the SNS account through the influencer terminal 400. Step S40 to allow (S40) and;
Step S50 of logging in to the SNS account by accessing the website of the advertising agency server 200 through the influencer terminal 400 in order to upload the influencer content produced by the influencers to their SNS account (S50 )Wow;
In step 50 (S50), log in to the SNS account on the advertising agency website and upload the influencer content to the SNS account through the advertising agency server 200 through the influencer terminal 400. The advertising agency server 400 Step S60 (S60) and determined in the;
Influencer content uploaded to the SNS account of the influencer terminal 400 by other users accessing or following the influencer content of the influencer through the user terminal 500 to check and select the linked influencer content Step S70 (S70) of counting the'Like' in the advertisement agency server 200;
In the advertising agency server 200, the step S80 of receiving data from the SNS server 300 and determining whether the'like' of the influencer content uploaded to the influencer's SNS account has achieved the goal or the period has expired. )Wow;
Step S90 (S80) of terminating the campaign when the influencer content uploaded to the SNS account of the influencers in step S80 (S80) meets either the target achievement or the expiration of the period;
Step S100 (S100) of counting the'likes' counted in the influencer content for each influencer of the ended campaign and multiplying the counted number by the amount to calculate the payment amount to be paid to the influencer;
Influencers access the advertising agency website through the influencer terminal 400, enter the account to which they will be paid, check the payment amount according to the number of'Likes' for their influencer content, and then apply for payment. Step S110 (S110); And
The advertising agency server 200 stores the influencer's accounts entered through the website in the agency database 210 and stores the influencer's individual data in the agency database 210, and pays the tax-reduced amount through the stored influencer's account. Step S120 (S120);
Advertising campaign relay platform using a social network service comprising a. The method of claim 1,
The advertising agency server 200,
When influencers store influencer content approved through the influencer terminal 400 in the agency database 210, and upload the stored data to the influencers’ SNS account, the agency database 210 Influencers through data of influencers authorized from the SNS server 300 when the stored data has been uploaded to determine whether influencer content has been uploaded, or the influencer contents are not stored in the agency database 210 Advertising campaign relay platform using a social network service, characterized in that it determines whether content has been uploaded. The method of claim 1,
Confirmation of'Like' in the advertising agency server 200,
By configuring a program to communicate with the SNS server 300 using an API (Application Program Interface) provided by SNS,'likes' counted in the SNS account are sent to the SNS server 300 in real time or at regular intervals. Advertising campaign relay platform using a social network service, characterized in that receiving from and storing individual influencer data in the agency database (210).