KR20210041393A - Method for providing shopping interface based on consumer data and apparatus thereof - Google Patents

Abstract

A method for providing a shopping interface based on consumer data according to an embodiment of the present invention is provided by a device for providing a shopping interface based on consumer data. The method comprises the steps of: crawling web pages of at least one brand; extracting product information about a first type of product from the crawled web pages of the at least one brand; receiving a shopping page creation request for the first type of product from a consumer terminal; creating a shopping page including the extracted product information; providing the created shopping page to the consumer terminal; receiving a purchase request for any one product among at least one product on the shopping page; and performing a purchase request for any one product through a web page including the one product on the crawled web pages when the number of purchase requests for the one product is greater than or equal to a predetermined number. According to the present invention, a convenient shopping environment can be provided to a consumer.

Description

Method and device for providing shopping interface based on consumer data {METHOD FOR PROVIDING SHOPPING INTERFACE BASED ON CONSUMER DATA AND APPARATUS THEREOF}

The present invention relates to a method and apparatus for providing a shopping interface based on consumer data. In more detail, the present invention relates to a method and apparatus for providing a shopping interface based on an attribute of a consumer group for the same purchased product.

With the development of e-commerce technology, an online purchase agency service has been provided that purchases and delivers products on the pages of overseas brand shopping malls on behalf of consumers.

In general online purchasing agency service, a purchasing agent provides information such as size, color, and design for a specific overseas product through a blog or web page to domestic consumers, and consists of the stages of purchase decision, advance payment, and delivery by domestic consumers. In this case, the role of the purchasing agent is limited to the customs clearance service among the online purchasing agent services, and delivery is usually performed through an existing overseas delivery company.

With the spread of such online purchase agency services, in order to gain competitiveness in terms of recent delivery schedules or selling prices, purchasing agency services through computerization of each step of product introduction, consumer purchase decision, purchase agency and delivery. I'm trying to optimize. Through this, services such as simplification of purchase and delivery routes, price differences of purchased products by country, or sales price discounts using exchange rate differences by transaction period are being advanced.

However, such an optimized purchase agency service also provides consumer convenience in the situation of group purchase or repetitive purchase of a single product, and does not provide consumers with various brand selection functions on a single purchase page. That is, a service for expanding consumer choice by collecting product and price information from web or mobile-based shopping malls of different brand products and displaying them on a customized page based on one consumer data is not provided. Also, a service that supports secondary shopping of purchased products instead of refund based on consumer data is not provided.

Korean Patent No. 1696358

The technical problem to be solved by the present invention is to provide a method and apparatus for collecting a plurality of different brand shopping pages, extracting each product information, and configuring it as a personalized shopping page.

Another technical problem to be solved by the present invention is to provide a method and apparatus for performing a joint purchase and delivery request through grouping by product or brand when a purchase decision is made by a plurality of consumers from a personalized shopping page.

Another technical problem to be solved by the present invention is to provide a method and apparatus for converting a refund process for a specific product into a secondary shopping process for other consumers.

Specifically, when a first consumer requests a refund, a method and apparatus for generating a personalized shopping page to the second consumer by selecting a second consumer according to a preset secondary shopping process are provided.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems that are not mentioned will be clearly understood by those skilled in the art from the following description.

A method for providing a shopping interface based on consumer data according to an embodiment of the present invention for solving the above technical problem is provided by an apparatus for providing a shopping interface based on consumer data. According to an embodiment, the method of providing a shopping interface based on consumer data includes the steps of crawling a web page of at least one brand and product information on a first type of product on the crawled web page of the at least one brand. Extracting and receiving a shopping page creation request for the first type of product from a consumer terminal, generating a shopping page including the extracted product information, and sending the generated shopping page to the consumer terminal. Providing and receiving a purchase request for any one product among at least one product on the shopping page, and when the purchase request for any one product is greater than or equal to a preset number, among the crawled web pages, It may include the step of performing a purchase request for any one of the products through a web page including any one of the products. In one embodiment, the rotation may be controlled.

In an embodiment, the first shopping page may include product information for each of the first and second products of the first type.

In one embodiment, the receiving of the request for creating a shopping page for the first type of product comprises: a request for creating a shopping page for a first product of the first type of product from the first consumer terminal of the consumer terminal Receiving a step, wherein the step of generating the first shopping page comprises the steps of identifying product information on the first product from among product information on the extracted first type of product, and the identified product Based on the information, identifying a second product from among product information on the extracted first type of product and generating a shopping page including product information on each of the first product and the second product. Can include.

In one embodiment, the step of identifying product information for the first product includes, on the crawled web page, identifying product information predefined for the first product, wherein the second product is The identifying may include identifying a second product having product information matching the identified predefined product information.

In one embodiment, the step of identifying pre-defined product information for the first product includes, for the first product, among product types, brands, sizes, colors, and patterns, based on the pre-defined product information. It may include the step of tagging at least one attribute information.

In one embodiment, the step of identifying the product information predefined for the first product includes: identifying at least one attribute information of a product type, a brand, a size, a color, and a pattern for the first product. Including, the step of identifying the second product may include identifying a second product having product information matching at least one attribute information of the first product and a preset number or more.

In one embodiment, the step of performing a purchase request for any one product comprises: creating a purchase request group for any one product including a consumer terminal that has transmitted a purchase request greater than or equal to the preset number; and And extracting an attribute of the purchase request group based on at least one of the sex, age, and purchase request details of consumers included in the purchase request group.

In one embodiment, after delivery of any one of the products according to the performed purchase request is performed, receiving a refund request for the one product from the consumer terminal and in response to the refund request, the Providing refund information including a secondary shopping interface for any one product to the consumer terminal, receiving a secondary shopping request for any one product through the secondary shopping interface, and the extracted purchase request group On the basis of the attribute of, extracting a second buyer candidate of the one product, generating a second shopping page including product information for the one product, and the second shopping page as the second buyer It may include providing to the candidate terminal.

In one embodiment, the step of determining whether a purchase request for any one product is received within a preset period through the provided secondary shopping page from at least one of the terminals of the secondary purchaser candidate, and the determination result, the preliminary When the purchase request is received within a set period, providing a secondary shopping interface between the consumer terminal and the at least one terminal.

An apparatus for providing a shopping interface based on consumer data according to another embodiment of the present invention for solving the above technical problem includes an interface for receiving a request for creating a shopping page for a first type of product from at least one processor and a consumer terminal, and the processor It may include a memory for loading a computer program executed by the method, and a storage for storing product information on the computer program and the first type of product.

In one embodiment, the computer program includes an operation of crawling a web page of at least one brand, an operation of extracting product information on the first type of product on the crawled web page of the at least one brand, and the An operation of generating a shopping page including the extracted product information, an operation of providing the generated shopping page to the consumer terminal, and an operation of receiving a purchase request for any one of at least one product on the shopping page And an operation of performing a purchase request for any one product through a web page including the one product among the crawled web pages when the number of purchase requests for any one product is more than a preset number. It may include.

According to an embodiment of the present invention, there is an effect that a convenient shopping environment is provided to consumers by listing and providing a plurality of brand products through a customized page.

In addition, according to another embodiment of the present invention, when a consumer requests a refund, a second shopping opportunity according to a new sale condition is provided to other consumers, thereby minimizing re-delivery costs due to the refund.

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a conceptual diagram of a system for providing a shopping interface based on consumer data according to an embodiment of the present invention.
2 is a block diagram of an apparatus for providing a shopping interface based on consumer data according to another embodiment of the present invention.
3 is a flowchart of a method for providing a shopping interface based on consumer data according to another embodiment of the present invention.
4 is an exemplary diagram for describing an embodiment of a secondary shopping interface, which is referred to in some embodiments of the present invention.
5 is a flowchart of an embodiment of a secondary shopping interface, referenced in some embodiments of the present invention.
6 is an exemplary diagram for explaining a provision period of a secondary shopping interface, which is referred to in some embodiments of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments to be posted below, but may be implemented in various different forms, and only these embodiments make the posting of the present invention complete, and common knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to the possessor, and the invention is only defined by the scope of the claims. The same reference numerals refer to the same elements throughout the specification.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used with meanings that can be commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in a commonly used dictionary are not interpreted ideally or excessively unless explicitly defined specifically. The terms used in the present specification are for describing exemplary embodiments and are not intended to limit the present invention. In this specification, the singular form also includes the plural form unless specifically stated in the phrase.

1 is a conceptual diagram of a system for providing a shopping interface based on consumer data according to an embodiment of the present invention. Hereinafter, for convenience of description, a system for providing a shopping interface based on consumer data will be abbreviated as a system for providing a shopping interface.

Referring to FIG. 1, the shopping interface providing system may include a shopping interface providing apparatus 100, brand servers 201, 202, and 20N, and a consumer terminal 300.

The shopping interface providing device 100, the brand servers 201, 202, and 20N, and the consumer terminal 300 are computing devices capable of exchanging data by communicating through a wired or wireless network.

The apparatus 100 for providing a shopping interface may collect product information for each brand of a product, generate various interfaces for helping consumers to shop, and provide it to the consumer terminal 300. In addition, the shopping interface providing apparatus 100 may crawl and collect information on a product type preset for each brand from each brand server on the web.

The brand server may be a server device of a brand operated by a manufacturer of a brand for each product or a distributor, and specifically, may be a server device that operates a site of an online shopping mall operated by a manufacturer or distributor of each brand. For example, the brand server is an online sales channel operated by a manufacturer of a first brand among brands for product A, and may be a server device that operates an internet site of an online shopping mall.

The brand server may periodically transmit information on preset products to the shopping interface providing apparatus 100. Alternatively, a web page including information on the preset product may be periodically collected by the shopping interface providing apparatus 100 in a crawling manner.

In FIG. 1, in particular, a case in which N brand servers, such as a first brand server 201, a second brand server 202, and an Nth brand server 20N, is illustrated as an example.

The consumer terminal 300 is a fixed or mobile computing device, and is a terminal device used by a consumer of a product. A message exchange is performed with the shopping interface providing device 100 and the shopping interface. In this regard, the shopping interface providing device 100 and the consumer terminal 300 function as a server and a client, respectively.

Although the consumer terminal 300 is shown as a single terminal in FIG. 1, when there are multiple consumers, multiple terminals may be included in the shopping interface providing system. The consumer terminal 300 may provide information about the consumer, the consumer's age, gender, purchased products, preferences, location information, and the like to the shopping interface providing apparatus 100.

Although not shown, various hardware configurations other than the above-described components may be included in the shopping interface providing system. For example, as described above, a server device operated by a parallel importer or an overseas purchasing agent rather than a brand server operated by a manufacturer or distributor for the product brand, or providing pages such as blogs and SNS accounts to them Server devices of portals or SNS companies may also be included. In addition, although not shown, the shopping interface providing system may include a terminal device of a company that provides distribution services for products.

2 is a block diagram of an apparatus for providing a shopping interface based on consumer data according to another embodiment of the present invention.

Referring to FIG. 2, the shopping interface providing apparatus 100 loads one or more processors 101, a network interface 102 to which an external device is connected or communicates with an external device, and a computer program executed by the processor 101. It may include a memory 103 for loading and a storage 104 for storing a computer program.

The processor 101 controls the overall operation of each component of the shopping interface providing apparatus 100. The processor 101 may include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art. In addition, the processor 101 may perform an operation on at least one application or program for executing the method according to the embodiments of the present invention. The shopping interface providing apparatus 100 may include one or more processors.

The network interface 102 supports wired/wireless Internet communication of the shopping interface providing apparatus 100. In addition, the network interface 102 may support various communication methods other than the Internet, which is a public communication network. In addition, the network interface 102 may provide connection with an external device. To this end, the network interface 102 may be configured to include at least one of a communication module and a connection terminal well known in the art. Here, the external device may be the brand server 201, 202, 20N or the consumer terminal 300.

The memory 103 stores various types of data, commands and/or information. The memory 103 may load one or more programs 105 from the storage 104 to execute methods according to embodiments of the present invention. The memory 103 of FIG. 3 may be, for example, a RAM.

The storage 104 may non-temporarily store the one or more programs 105 and the product information DB 106. In FIG. 3 a shopping interface creation software 105 is shown as an example of the one or more programs 105. The shopping interface generation software 105 may be referred to as a shopping interface generation program.

According to an embodiment of the present invention, as the shopping interface generating software 105 loaded by the processor 101 is executed, each step of the shopping interface providing method may be performed.

The storage 104 is a nonvolatile memory such as a ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically Erasable Programmable ROM), flash memory, etc., a hard disk, a removable disk, or well in the technical field to which the present invention pertains. It may be configured to include any known computer-readable recording medium.

The shopping interface creation software 105 may support the shopping interface providing apparatus 100 to provide various user interfaces (UIs) to the consumer terminal 300 according to an embodiment of the present invention. That is, the shopping interface creation software 105 may generate information on a product and an interface for supporting a series of shopping activities such as search, selection, purchase and delivery request for the product information on the consumer terminal. Specifically, a consumer-customized shopping page may be generated based on the consumer's search or attribute information.

According to another embodiment of the present invention, as the machine learning model is driven by the processor 101, the shopping interface creation software 105 may identify and learn an image on a shopping mall web page provided by each brand server. That is, it is possible to analyze a number of brand and product image frames and extract brand and product information. Here, the machine learning model may include an artificial neural network, and a convolution neural network (CNN), an auto encoder, a feedforward neural network, and a radial basis function network ), a kohonen self-organizing network, and a recurrent neural network (RNN). In addition, the shopping interface creation software 105 may include a Latent Dirichlet Allocation (LDA) algorithm to identify and classify product topics on a shopping mall web page. For example, it is possible to identify whether the main products on a shopping mall web page that sells shoes of a specific brand are men's shoes, women's shoes, tennis shoes, golf shoes, running shoes, soccer shoes, basketball shoes, and the like. The shopping interface creation software 105 properly utilizes image identification and character identification functions, so that when the page displays a model for a specific brand of men's basketball shoes, the brand name, gender, male, product type, sports shoes, detailed product basketball shoes, Information such as detailed model name, size, and price can be identified.

The shopping interface providing apparatus 100 may identify images and characters on a crawled shopping mall web page and extract product information. The shopping interface providing device 100 includes a brand type, gender, large, medium, and small classification of the product (product type, detailed product name, detailed model name), size, price, delivery destination location, estimated delivery period, seller information, currency or card at the time of payment. A product information module including information of at least one of means such as may be stored in advance. The shopping interface providing apparatus 100 may complete a product information module for a corresponding product by inserting the extracted product information into each matching information of the product information module.

Here, the product information module may be arranged on a consumer's shopping page as one product information unit. For example, the first product information module may be a product information module for the X model of brand A, and the second product information module may be a product information module for the Y model of brand B. The shopping interface providing apparatus 100 may generate a first product information module and a second product information module, and may generate one shopping page including the generated various product information modules. In this case, the order in which the product information modules on the shopping page are arranged may be determined based on personal attributes such as a consumer's search and a consumer's gender. Alternatively, it may be arranged based on information on the delivery period and delivery cost.

The shopping interface providing apparatus 100 may store a product information module in the product information DB 106, and as learning about product identification continues, the product information module can be efficiently and accurately generated.

The shopping interface providing apparatus 100 may identify the same product information when more than a preset number of information included in the product information module match. If at least one of price, delivery location, expected delivery period, and seller information is different, the shopping interface providing device 100 identifies it as product information for the same product, but does not update the existing product information module, and a new product information module Can be created.

In other words, even if the same product or the same size product has different information such as price and delivery period, different product information modules may be generated and exposed on one shopping page. The shopping interface providing apparatus 100 may provide shopping information having different delivery periods and prices for the same product to a consumer.

On the other hand, in the case of a large, medium, small classification of a product on an image, a small classification change or a design change, the shopping interface providing apparatus 100 may update the existing product information module based on the newly crawled and extracted information.

Although not shown, the shopping interface providing apparatus 100 may further include an audio output unit, a display unit, and an input unit according to an embodiment of the present invention.

3 is a flowchart of a method for providing a shopping interface based on consumer data according to another embodiment of the present invention. In the following, each step of the method for providing a shopping interface according to an embodiment of the present invention is performed by the apparatus 100 for providing a shopping interface. Specifically, each step of the shopping interface providing method is performed by the processor 101 of the shopping interface providing apparatus 100 executing the shopping interface creation software 105 loaded in the memory 103.

Referring to FIG. 3, the shopping interface providing apparatus 100 may crawl web pages of at least one brand (S10). That is, the shopping interface providing apparatus 100 may crawl web pages for sale for various brands exposed on the web.

The shopping interface providing apparatus 100 may extract product information on a first type of product on the crawled web page of at least one brand. The first type of product is a product category, and may be a large or medium classification of the product. For example, the first kind of product may be a sports shoe or basketball shoe category. The shopping interface providing apparatus 100 may extract product information on a plurality of types of products in addition to the first type of products and generate a shopping page.

The first type of product may be determined by receiving a request for creating a shopping page for it from the consumer terminal 300. Here, the request for creating a shopping page is generated by selecting a search word or a tagged link for a first type of product by the consumer on the shopping interface provided through the consumer terminal 300 and transmitted to the shopping interface providing device 100. I can.

The shopping interface providing apparatus 100 may generate a shopping page including the extracted product information (S20). The shopping interface providing device 100 may provide the generated shopping page to the consumer terminal 300.

The shopping interface providing apparatus 100 may receive a purchase request for any one of at least one product on the shopping page from the consumer terminal (S30).

The shopping interface providing apparatus 100 may determine whether a purchase request for any one product requested by the consumer terminal 300 is equal to or greater than a preset number. When any one of the consumer terminals 300 makes a product purchase request of more than a preset number, or a plurality of consumer terminals individually requests a purchase of a product, the total purchase request according to the purchase request of the product is more than the preset number, a purchase request for the product A group can be created (S40).

For example, when 10 or more purchase requests for which a purchase request for a brand A basketball shoe is set in advance are received, the shopping interface providing apparatus 100 may create a purchase request group including one consumer terminal or more terminals. have.

When a purchase request group is generated, the shopping interface providing apparatus 100 may perform a purchase agency for any one product through a web page including the one product among crawled web pages ( S50).

Here, the purchase agency refers to performing a payment and delivery request when a purchase decision for a selected product is made, and means performing a purchase agency service on a shopping mall web page of the product on behalf of the consumer.

For example, when a purchase request group for brand A is created, a purchase agent for the corresponding product is performed on the A1 brand page where the basketball shoes of brand A are crawled. Assume that a sales page for brand A exists separately for each of the first and second countries, and the price of basketball shoes is A11 in the first country and A12 in the second country. In addition, at this time, the shipping cost may be determined based on the location information of the purchase request group. The shopping interface providing apparatus 100 may compare a first total cost obtained by summing the A11 price and the location-based delivery cost of the purchase request group, and a second total cost obtained by adding the A12 price and the location-based delivery cost. That is, the shopping interface providing apparatus 100 may generate a product information module that calculates the total cost after crawling the A brand sales pages in the first country and the second country, and provides the lowest cost as a result of the calculation. .

In another embodiment, the shopping interface providing apparatus 100 may generate a purchase request group based on a delivery method preferred by a consumer. That is, a specific consumer may prefer inexpensive ship transportation even if product receipt is late, and the shopping interface providing apparatus 100 may create a purchase group based on such consumer preference. In this case, the shopping interface providing apparatus 100 may calculate a total cost obtained by summing shipping cost and product price information according to ship transportation, and may generate a product information module based on this.

Among the shopping pages generated in step S20, the first shopping page may include product information for each of the first type of first product and the second product.

For example, the first shopping page may include product information of brand A and brand B of a sports shoe category.

As another example, the first shopping page may include product information of each of the models 1 and 2 of the brand A products of the sports shoes category.

In step S30, upon receiving a request for creating a shopping page for a first type of product, the shopping interface providing apparatus 100 may 1 You can receive a request to create a shopping page for a product. That is, among sports shoe products, the creation of a shopping page for basketball shoes of brand A may be received.

In the above example, the shopping interface providing apparatus 100 may identify product information on brand A basketball shoes among sports shoes products from the crawled information. In addition, the shopping interface providing apparatus 100 may identify product information on the extracted sports shoe products, and product information on the B brand basketball shoes and the B brand basketball shoes, based on the product information identified for the brand A basketball shoes.

Accordingly, the shopping interface providing apparatus 100 may generate a shopping page including product information on brand A basketball shoes and product information on brand B basketball shoes.

The shopping interface providing apparatus 100 may identify product information predefined for the first product on the crawled web page. That is, if the first product is a sports shoe, information such as a sports shoe brand, sub-category, size, product price, color, design, cushion, etc., functions, delivery destination, delivery method, delivery cost, etc. are predefined, and the shopping interface providing device 100 ) Can identify and extract predefined information on the crawled web page. After the predefined information is identified and extracted, the shopping interface providing apparatus 100 may tag and store each information attribute.

The shopping interface providing apparatus 100 may identify a second product having product information matching the identified predefined product information on the crawled web page or another crawled web page.

That is, when a consumer performs a search for a basketball shoe of brand A through a shopping interface, the shopping interface providing device 100 identifies predefined product information through web page crawling for brand A, and identifies Based on the product information, you can filter web pages for other brands that have been crawled. For example, when a size 300 of brand A basketball shoes is searched, the shopping interface providing device 100 filters a crawled web page including basketball shoes and size 300, and displays the size 300 of brand B basketball shoes on the filtered web page of brand B. You can identify the information.

In the above example, identification of brand B based on two pieces of information about basketball shoes and size is exemplified, but embodiments of the present invention are not limited thereto, and products of brand B may be identified based on various numbers of attribute information. .

Next, with reference to FIGS. 4 to 6, an embodiment of a case where a refund request for a product for which a purchase agency has been made is received will be described.

4 is an exemplary diagram for describing an embodiment of a secondary shopping interface, which is referred to in some embodiments of the present invention. 5 is a flowchart of an embodiment of a secondary shopping interface, referenced in some embodiments of the present invention. 6 is an exemplary diagram for explaining a provision period of a secondary shopping interface, which is referred to in some embodiments of the present invention.

Referring to FIG. 4, the apparatus 100 for providing a shopping interface may generate a first purchase request group 400 and a second purchase request group 410.

The first purchase request group 400 is a group that requests delivery through a ship and requests a purchase whose total cost is low even when the product arrives two weeks or more later than flight delivery, and it is assumed that delivery takes two months. The first purchase request group may include consumers who request to purchase products of various sizes for the same model of the same brand A basketball shoe. Alternatively, consumers who have requested to purchase different models of the same brand A basketball shoes in various sizes may be included. That is, the purchase request group may be grouped into purchase requests that can be purchased through one web page.

The shopping interface providing apparatus 100 generates a purchase request group for any one product, and extracts the attributes of the purchase request group based on at least one of the sex, age, and purchase request details of consumers included in the purchase request group. I can.

In FIG. 4, a case in which the consumer terminal 300 belongs to the first purchase group 400 and the consumer terminal 300 and the secondary purchase terminal 310 are included in the second purchase group 410 is illustrated as an example. Became. It is assumed that a basketball shoe size 300 of brand A is processed as a purchase agent through the first purchase group 400.

Referring to FIG. 5, the shopping interface providing apparatus 100 may receive a refund request for any one product from the consumer terminal 300 after delivery of any one product according to the performed purchase request. (S501). Next, in response to the refund request, the shopping interface providing apparatus 100 may provide refund information including a secondary shopping interface for any one product to the consumer terminal 300.

Here, the refund information may include information on a shipping cost for a refund, a method of performing a refund procedure, and a shipping method for a product refund, which is added to the consumer during a refund. In addition, according to an embodiment of the present invention, the refund information may include information on a method of reselling the delivered product to other consumers.

According to an embodiment of the present invention, when reselling a product delivered from a first country to a second country to another consumer within a second country compared to the refund cost incurred when a product delivered to the second country is refunded and delivered to the first country, By comparing the cost of delivery, the consumer can determine the refund method. Refund information is delivered to the first country after the delivery cost in case of delivery to the first country in accordance with the refund, the cost in case of delivery by attempting a second sale, and after the second sale attempt fails and the refund period expires. It may include information on shipping costs and penalty costs in case of doing so.

When the second sale request is received from the consumer terminal 300 through the refund interface (S502), the shopping interface providing apparatus 100 may extract the attribute of the purchase request group 400 to which the consumer terminal 300 belongs. (S503). If the second sale request is not received in step S502, the shopping interface providing apparatus 100 performs a refund process based on the refund information selected by the consumer terminal 300 (S510).

The shopping interface providing apparatus 100 may determine a secondary purchaser candidate of any one product based on the extracted attribute of the purchase request group 400 (S505).

The shopping interface providing apparatus 100 may determine the secondary purchase terminal 310 of FIG. 4 as a secondary purchaser candidate. In this case, the binary purchase terminal 310 may be a terminal of a purchaser in which at least some of information such as age, gender, purchase history, and delivery method preference has common information with the consumer terminal 300. For example, if there is an experience belonging to the same purchase request group, the secondary purchase terminal 310 may be extracted as a candidate terminal. A plurality of terminals as well as the secondary purchase terminal 310 may be extracted as candidate terminals.

The shopping interface providing apparatus 100 may generate a secondary shopping page including product information on a product for which a refund is requested (S507). The secondary shopping page may include a product information module of a product for which a refund is requested.

In one embodiment, when a purchase request for the size 300 of brand B basketball shoes is received from the secondary purchase terminal 310, the shopping interface providing device 100 secondarily provides a product information module for the size 300 of the brand A basketball shoes requested for a refund. It can be exposed on the shopping page.

In another embodiment, even if there is no receipt of a purchase request from the secondary purchase terminal 310, the product information module requested for a refund may be exposed through a shopping interface accessed by the secondary purchase terminal 310.

The shopping interface providing apparatus 100 may determine whether a purchase request for any one product is received within a preset period through the provided secondary shopping page from at least one terminal 310 among terminals of the secondary buyer candidate ( S509).

As a result of the determination, when a purchase request is received within a preset period, the shopping interface providing apparatus 100 may provide a secondary shopping interface between the consumer terminal 300 and at least one terminal 310. In this case, the consumer terminal 300 may determine a price discounted compared to the purchase price as the sale price, and may expose it to the purchase terminal 310.

6, consumers A1, A2, and A3 are included in the purchase request group 400 for brand A, and the purchase time points for each product are t1, t2, t3, and purchase request group 410 for brand B. ) Includes consumers B1, B2, and B3 as an example.

Assume that consumer A1 has a refund period of r1 after a purchase request at t1, consumer A2 has a refund period of r2 after a purchase request at t2, and consumer A3 has a refund period of r3 after a purchase request at t3 .

When the second sale is determined, the shopping interface providing apparatus 100 may extract attributes of the purchase request group 400 and select a second purchase candidate. For example, the apparatus 100 for providing a shopping interface may create a purchase request group 410 including a B-brand purchase requester B1. The purchase request group 410 must be performed during At, which is a refundable period for the brand A, after t1, which is the time point of the purchase request of A1. After the purchase request group 410 is created, a second purchase may be made during Bt, which is a time before At is terminated. When a purchase request for a brand A product for which a refund is requested is received from B1, the shopping interface providing apparatus 100 may generate a shopping interface 600 between A1 and B1.

The shopping interface providing apparatus 100 may provide a second shopping page to the purchase request group 410 during the Bt period. In addition, the shopping interface providing apparatus 100 may guide the refund requesting A1 to proceed with a refund process other than the second sale, if sales are not made during the Bt period. Alternatively, without a refund, a purchase request group may be regenerated based on another attribute information to generate a third shopping page and provide a shopping interface.

In another embodiment, when the first consumer makes a purchase request for the A brand 1 product and the B brand 2 product, the first purchasing group for purchasing the brand A and the product for purchasing the brand B including the first consumer respectively 2 A purchasing group may be created. Accordingly, even if the first consumer belongs to a plurality of purchasing groups, the shopping interface providing apparatus 100 may perform a purchasing agent in units of purchasing groups and provide the consumer with a shopping experience of the lowest price or the highest preferred delivery method.

The methods according to an embodiment of the present invention described with reference to the accompanying drawings so far can be performed by executing a computer program implemented in computer-readable code. The computer program may be transmitted from a first computing device to a second computing device through a network such as the Internet and installed in the second computing device, thereby being used in the second computing device. The first computing device and the second computing device include all of a server device, a fixed computing device such as a desktop PC, and a mobile computing device such as a notebook computer, a smart phone, and a tablet PC.

Embodiments of the present invention have been described above with reference to the accompanying drawings, but those of ordinary skill in the art to which the present invention pertains can be implemented in other specific forms without changing the technical spirit or essential features. You will be able to understand. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting.

Claims (9)

As a method for providing a shopping interface based on consumer data provided by a device for providing a shopping interface based on consumer data,
Crawling web pages of at least one brand;
Extracting product information for a first type of product on the crawled web page of the at least one brand;
Receiving a request for creating a shopping page for the first type of product from a consumer terminal;
Generating a shopping page including the extracted product information;
Providing the generated shopping page to the consumer terminal;
Receiving a purchase request for any one of at least one product on the shopping page; And
When the number of purchase requests for any one product is more than a preset number, performing a purchase request for any one product through a web page including the one product among the crawled web pages. Included,
A method of providing a shopping interface based on consumer data. The method of claim 1, wherein the first shopping page includes product information for each of the first product and the second product of the first type,
Receiving a request for creating a shopping page for the first type of product,
And receiving a request for creating a shopping page for a first product of the first type of product from a first consumer terminal of the consumer terminal,
Generating the first shopping page,
Identifying product information for the first product from among the extracted product information for the first type of product;
Identifying a second product from product information on the extracted first type of product based on the identified product information; And
Including the step of generating a shopping page including product information for each of the first product and the second product,
A method of providing a shopping interface based on consumer data. The method of claim 2, wherein the step of identifying product information for the first product,
Including the step of identifying product information predefined for the first product on the crawled web page,
The step of identifying the second product,
Including the step of identifying a second product having product information matching the identified predefined product information,
A method of providing a shopping interface based on consumer data. The method of claim 3, wherein the step of identifying pre-defined product information for the first product,
Based on the predefined product information, including the step of tagging at least one attribute information of a product type, a brand, a size, a color, and a pattern with respect to the first product,
A method of providing a shopping interface based on consumer data. The method of claim 3, wherein the step of identifying pre-defined product information for the first product,
For the first product, comprising the step of identifying attribute information of at least one of a product type, a brand, a size, a color, and a pattern,
The step of identifying the second product,
Including the step of identifying a second product having product information matching at least one attribute information of the first product and a preset number or more,
A method of providing a shopping interface based on consumer data. The method of claim 1, wherein the step of performing a purchase request for any one product,
Creating a purchase request group for any one of the products including consumer terminals that have transmitted more than the preset number of purchase requests; And
Comprising the step of extracting an attribute of the purchase request group based on at least one of the sex, age, and purchase request details of consumers included in the purchase request group,
A method of providing a shopping interface based on consumer data. The method of claim 6,
Receiving a refund request for the one product from the consumer terminal after delivery of the one product according to the performed purchase request;
In response to the refund request, providing refund information including a secondary shopping interface for the one product to the consumer terminal;
Receiving a second shopping request for the one product through the second shopping interface;
Extracting a second buyer candidate of the one product based on the extracted attributes of the purchase request group; And
Generating a secondary shopping page including product information for any one of the products; And
Including the step of providing the secondary shopping page to the terminal of the secondary buyer candidate,
A method of providing a shopping interface based on consumer data. The method of claim 7,
Determining whether a purchase request for one product is received within a preset period through the provided secondary shopping page from at least one of the terminals of the secondary purchaser candidate; And
As a result of the determination, when the purchase request is received within the preset period, providing a secondary shopping interface between the consumer terminal and the at least one terminal,
A method of providing a shopping interface based on consumer data. One or more processors;
An interface for receiving a request for creating a shopping page for a first type of product from a consumer terminal;
A memory for loading a computer program executed by the processor; And
Including a storage for storing product information on the computer program and the first type of product,
The computer program,
An operation of crawling web pages of at least one brand;
An operation of extracting product information on the first type of product on the crawled web page of the at least one brand;
An operation of generating a shopping page including the extracted product information;
An operation of providing the generated shopping page to the consumer terminal;
An operation of receiving a purchase request for one of at least one product on the shopping page; And
When the number of purchase requests for any one product is more than a preset number, an operation for performing a purchase request for any one product through a web page including the one product among the crawled web pages is performed. Included,
Device for providing shopping interface based on consumer data.

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