KR20200136691A - Survey method for export product - Google Patents

Abstract

The present invention relates to a method for surveying preference for an export product. The method for surveying preference for an export product comprises: a membership registration step in which a user signs up for membership in a platform server through a user terminal; a user information registration step in which a general member and a company manager completing the membership registration step register information thereof in the platform server; a product information registration step in which the company manager completing the user information registration step writes information of a new product and questionnaire for the new product; an operator approval step in which the questionnaire written in the product information registration step completes approval of an operator and is registered in the platform server; a questionnaire response step in which the general member responds to the questionnaire registered in the platform server by completing the operator approval step; and an analysis step of organizing and analyzing a survey result derived by completing the questionnaire response step. Therefore, the present invention has a remarkable effect in that the preparation period before product export can be shortened since companies can receive preference evaluation for products from local users in countries desired to export products with little effort.

Description

Export product preference survey method {SURVEY METHOD FOR EXPORT PRODUCT}

The present invention relates to an export product preference survey method, which provides information on a new product to an overseas user (consumer) before exporting a new product to a foreign country, and provides feedback on the product, thereby confirming the reaction of the exported product. It is about the method of surveying preferences.

The preferences of users (consumers) for specific products are used as important data in determining the direction of product development.

Accordingly, many companies survey users' preferences, grasp users' consumption trends, improve product quality, and determine product development directions based on this.

In particular, in order to export a product abroad, even if it is a successful product in the home country, if it is not localized in another country, there is a high probability that the business will fail due to insufficient understanding of the corporate culture, environment, and culture of the other country. can do.

However, in order to investigate the preferences of local users in order to export products abroad, there are difficulties in developing markets such as market research, market analysis, product competitiveness, target marketing, and buyer discovery. The investigation takes a long time and requires more effort.

To this end, there is a need for an export product preference survey method that can check the reaction of the exported product by investigating the preferences of users before exporting the product to overseas.

Republic of Korea, Registered Patent Publication, Registration No. 10-1834480

The present invention is to solve this problem, by using a platform server to supply information on the new product to a local user (consumer) overseas before exporting a new product overseas, and to check the reaction of the exported product by giving the user feedback. It is intended to provide a method of surveying export product preferences.

The present invention relates to an export product preference survey method, wherein the export product preference survey method includes a member sign-up step in which a user subscribes to a platform server through a user terminal, and a general member and company manager who has gone through the member sign-up step The user information registration step of registering his or her information on the server, the product information registration step in which the company manager who has gone through the user information registration step fills out information on the new product and a questionnaire for the new product, and the questionnaire created in the product information registration step are operated by the operator The operator approval step registered in the platform server through the approval of the operator, the questionnaire response step in which a general member responds to the questionnaire registered on the platform server through the operator approval step, and the questionnaire result derived through the questionnaire response step. It characterized in that it comprises an analysis step of organizing and analyzing.

In addition, a matching step is further included between the operator payment step and the questionnaire response step, wherein the matching step includes information data on new products registered in the product information registration step and general members previously registered on the platform server. The user information data is matched with each other, and a list of general members suitable for a preference survey of the new product is provided to a company manager.

Accordingly, the present invention has a remarkable effect in that the preparation period before product export can be shortened because companies can receive preference evaluations for products from local users in countries that want to export products with little effort.

In addition, there is a remarkable effect of improving the reliability of the preference evaluation by directly communicating between the user and the company, which are actual prospective customers.

In addition, when users give feedback on a product, there is a remarkable effect of improving the expertise of evaluation by providing a questionnaire to designate evaluation items.

In addition, since the preference evaluation provided by the user is easily recognizable at a glance through a separate analysis step, there is a remarkable effect that is easily utilized for product development and improvement.

1 is a block diagram of an export product preference evaluation system according to the present invention.
Figure 2 is a flow chart of the export product preference survey method of the present invention.

Hereinafter, the technical idea of the present invention will be described in more detail using the accompanying drawings.

The accompanying drawings are only examples shown to describe the technical idea of the present invention in more detail, so the technical idea of the present invention is not limited to the form of the accompanying drawings.

1 is a block diagram of an export product preference evaluation system according to the present invention.

As shown in Fig. 1, the export product preference evaluation system of the present invention includes a user terminal 100 and a platform server 200 used by a user.

The user accesses the platform server 200 using the user terminal 100 and then utilizes the export product preference evaluation system service provided by the platform server 200.

Here, the user includes a manager, a company manager, and a general member (consumer), and accordingly, the user terminal 100 is a manager terminal 120 used by managers and operators, a company manager terminal 140 used by the company manager, It includes a general member terminal 160 used by general members.

The administrator in the present invention, as a system administrator, manages all users (administrators, company managers, general members) and usually maintains only one account.

In addition, the administrator has a plurality of operators separately to manage the company manager and the general member, and in the present invention, the user terminal used by the administrator and the operator is referred to as a manager terminal.

In addition, the company manager means the person in charge of a company who wants to evaluate the preference of a new product in order to export it.

In addition, a general member means a prospective consumer, and the general member evaluates the preference for a new product, and in exchange for this, new products, other products, discount coupons, etc. are provided at a free or discounted price.

Meanwhile, the user terminals 100 and the platform server 200 are connected to each other to enable data communication through a communication network.

The user terminal 100 includes a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistants (PDA), a portable multimedia player (PMP), a navigation system, a slate PC, a tablet PC, a watch-type terminal, a glass-type terminal ( smart glass), HMD (head mounted display).

In addition, the user terminal 100 may include an input unit, a wireless communication unit, a memory unit, an output unit, a control unit, an interface unit, a power supply unit, etc., and not all of the above-described elements are essential elements, and the above-described The user terminal may be implemented by more components than the components, and the user terminal can be implemented by fewer components.

Next, the platform server 200 is a server that operates and manages a service platform that provides an export product preference evaluation service, and is provided to the user terminal 100 in the form of a web program or application.

The platform server 200 provided by the present invention can be used only by registered users through membership registration, and unregistered users use the service platform after registering through membership registration.

In addition, if necessary, an unregistered user can use the service platform, but the authority such as registration/modification/deletion is not granted and only a specific menu can be viewed.

The platform server 200 includes a database storing various types of information and data, a module unit that processes and processes the information and data stored in the database, and drives and executes a service platform.

The module unit includes a member registration module that registers and manages information of company managers and general members, a product registration module that registers and manages information on new products and questionnaires of a company, and a general member about questionnaires registered in the product registration module. A survey module that responds, a statistical analysis module that analyzes the feedback data registered in the survey module to display statistics, a matching module that matches a number of suitable general members with a new product, and general members who have used the new product to review and evaluate the new product. It includes a feedback management module that registers and manages it, and a management module that manages user information.

If necessary, each module may be provided as a separate server.

Hereinafter, a description will be given of a method in which users use the platform server to investigate the preference of exported products.

Figure 2 is a flow chart of the export product preference survey method of the present invention.

As shown in Figure 2, the export product preference survey method, a member registration step (S100), user information registration step (S200), product information registration step (S300), operator payment step (S400), questionnaire response step ( S500), and an analysis step (S600).

First, a user (corporate person in charge and general member) goes through a member sign-up step (S100) of signing up for membership in the platform server 200.

After driving the platform server 200 provided in the form of a web browser, a web program, or an application in the user terminal 100, the user performs member authentication.

When the platform server is executed, a connection background screen including a login button and a member registration button is displayed on the output unit of the user terminal 100.

In the case of a registered user, by selecting the login button and inputting an ID and password, the platform server is accessed, and in the case of an unregistered user, the member registration is proceeded by selecting the member registration button.

User information including the user's name (company name), resident registration number (business registration number), gender, and mobile phone number is input on the membership registration screen, and the user goes through a real name authentication process.

The user selects his/her user type in the membership registration step S100.

As the user type, there are a company manager and a general member, and the company manager means a manager of a company who wants to evaluate the preference of a new product in order to export a new product, and the general member means a prospective consumer, and the general member is Users who evaluate their preferences for new products and receive new products, other products, and discount vouchers for free or discounted prices in return.

The user who has gone through the membership registration step (S100) goes through the user information registration step (S200) of registering user information.

In the user information registration step (S200), through the member information registration process, the company manager, company name, address, business registration number (corporation number), business type (business type/type), company homepage, online/offline shopping mall address, Phone number, fax number, e-mail, representative name, department in charge, name of person in charge, person in charge number, etc. are registered in the platform server.

In addition, general members register their name, age, gender, occupation, country, address, skin type, body size, interest category, preferred corporate brand, and preferred product on the platform server through the member information registration process. .

In addition, among general members, experts (professors, etc.) in each field can be separately managed as experts, and it is desirable that the feedback of these experts be classified separately as expert feedback.

In addition, in the user information registration step (S200), the general member selects a category classified into cosmetics, foodstuffs, fashion clothing, fashion accessories, and electronic products, and performs a basic questionnaire on the selected interest category.

In addition, the user registers and manages the user's information through the user information registration screen, and can inquire by clicking each information, and can modify/delete it.

Meanwhile, the company managers who have passed the user information registration step (S200) go through the product information registration step (S300).

The product information registration step (S300) is a step in which corporate managers fill out information on their own new product and a questionnaire on the new product, which is omitted for general members.

On the product registration screen, the company manager provides information on new products such as the product name, product function, photo (design image), and launch price of the new product to be exported, and information on prospective consumers (gender, age), which is the expected consumer of the new product. Input, and fill out the questionnaire by adding the questionnaire related to the new product.

At this time, the platform server 200 provides a basic questionnaire question, and the company manager can write his or her own questionnaire by referring to the questionnaire questionnaire, and may add a desired questionnaire question if necessary.

Thereafter, the questionnaire created in the product information registration step (S300) is uploaded to the platform server 200 after approval by the administrator or the operator (S400).

Meanwhile, the questionnaire that has passed through the operator payment step (S400) is shared with general members, and the general members go through the questionnaire response step (S500) in response to the questionnaire.

The questionnaire is fully disclosed on the survey screen so that all general members can participate independently of the selected interest category of general members.

Among general members, the questionnaire can be made public only to some general members who have selected the same category, so that only some members can participate in the survey.

Alternatively, all questionnaires may be disclosed to all general members, but by forming a'recommended questionnaire' column at the top, general members can more easily access questionnaires belonging to their interest category.

The general member fills out a questionnaire on the survey screen (S500), and receives the target reward (S510).

For example, as a reward for filling out a questionnaire answer in the questionnaire response step (S500), it is desirable for a general member to receive a gift, a new product, a cryptocurrency, and points available on the platform server.

On the other hand, the questionnaire for which the period has been completed undergoes an analysis step (S600) in which the information collected through the questionnaire response step is arranged and analyzed, and is output in a graph or the like for easy recognition at a glance on the statistical analysis screen.

In other words, the feedback provided by the general member is analyzed and output as a graph so that the person in charge of the company can easily recognize it at a glance.

The graph is preferably made of a circular graph showing preferences such as design scores and price scores of new products as a percentage.

In other words, the platform server 200 receives product-related evaluations from general members based on the questionnaire written by the company manager, analyzes and organizes them, and provides them to the company, so that the graphs shown on the statistical analysis screen are displayed. It is to be used as an important marketing material.

Meanwhile, as an embodiment of the present invention, a matching step (not shown) may be provided between the operator payment step S400 and the questionnaire response step S500.

In the matching step, when a company manager registers a new product in the product information registration step (S300), the user information data of a general member previously registered in the platform server 200 in the user information registration step (S200), and the new product This is a step in which information data is compared to match the new product and a number of suitable general members, and a matching list is provided to a company manager.

In addition, the company manager may select a desired general member from among the matched general members on the matching screen displayed in the matching step, which can be done automatically or manually.

The matched general member goes through a questionnaire response step (S500) of evaluating and responding to the questionnaire for evaluating the new product after a certain period of time has passed, and receiving compensation for this (S510).

And, if the present invention includes a matching step (not shown), the company manager, in the product information registration step (S300), after using the new product directly, the release date to recruit general members to give feedback (New product delivery date), delivery method, feedback deadline, gender, age group of prospective consumers, general member wish level, desired monitoring general member number, etc. are additionally entered, along with the requirements required of general members. It would be desirable to notify general members by adding additional information.

In addition, when the present invention includes a matching step (not shown), it is preferable that general members who have been provided with a new product from a company additionally evaluate the actual use reviews of the new product in the questionnaire response step S500.

In addition, in this case, the present invention manages the feedback registered by the general member in the questionnaire response step (S500), analyzes the feedback content of the general member, and adjusts the membership level of the general member.

Membership level adjustment factors include the feedback rate for new products supplied by general members, the total number of feedbacks, whether photos and videos are attached when registering feedback, the amount of feedback comments written, SNS linkage/links, etc.After collecting these factors, the weight is calculated. It is desirable to adjust the membership level by assigning and evaluating it.

The membership level becomes a reference element for selecting a general member when the company manager selects a general member to provide a new product using the matching module.

As described above, the present invention has been described with reference to the embodiments shown in the drawings, but this is only for describing the invention, and for those of ordinary skill in the art to which the present invention belongs, various modifications or equivalents from the detailed description of the invention It will be appreciated that one embodiment is possible.

Therefore, the true scope of the present invention should be determined by the technical idea of the claims.

100: user terminal
120: administrator terminal
140: Enterprise manager terminal
160: general member terminal
200: Platform server
S100: Member registration step
S200: User information registration step
S300: Product information registration step
S400: Operator approval stage
S500: Questionnaire answering step
S510: Compensation stage
S600: Analysis stage

Claims (2)

A member registration step in which a user subscribes to the platform server through a user terminal;
A user information registration step in which general members and company managers who have gone through the membership registration step register their information on the platform server;
A product information registration step in which a company manager who has passed the user information registration step fills out information on a new product and a questionnaire on the new product;
An operator payment step in which the questionnaire created in the product information registration step is registered in the platform server through the operator's approval;
A questionnaire response step in which a general member responds to a questionnaire registered in the platform server through the operator payment step;
And an analysis step of organizing and analyzing the questionnaire results derived through the questionnaire response step.
The method of claim 1,
A matching step is further included between the operator payment step and the questionnaire response step,
In the matching step, the information data on the new product registered in the product information registration step and the user information data of the general member previously registered in the platform server are matched with each other, and a list of general members suitable for the preference survey of the new product Export product preference survey method, characterized in that provided to the person in charge.

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