KR20200132799A - A system for providing OTT content service that has replaced advertisement in broadcast data - Google Patents

Abstract

The present invention relates to a system for providing an OTT content service, which receives broadcast data from a broadcast server and provides a service through an open Internet OTT platform. The system includes: a broadcast transmitting unit which converts the received broadcast data into broadcast data for an OTT platform and transmits the broadcast data; an advertisement transmitting unit which stores advertisement data for the OTT platform and transmits the advertisement data by advertisement transmission control; and a trigger sensing unit which detects a trigger based on a specific voice signal from the broadcast data for the OTT platform of the advertisement transmitting unit, when the trigger is detected, stops transmitting the broadcast data of the broadcast transmitting unit for a preset trigger duration, starts transmitting the advertisement data of the advertisement transmitting unit, and when the preset trigger duration elapses, restarts transmitting the broadcast data of the broadcast transmitting unit and simultaneously blocks transmitting the advertisement of the advertisement transmitting unit. According to the present invention, it is possible to improve profitability while providing content serviced through a terrestrial television or cable through an OTT platform.

Description

A system for providing OTT content service that has replaced advertisement in broadcast data}

The present invention relates to a system for providing an OTT content service, and more particularly, OTT content replacing advertisements in broadcast data to provide a service by replacing advertisements when broadcasting data is relayed and transmitted as broadcasting data for an OTT platform. It relates to a service provision system.

OTT (Over The Top) refers to a service that provides various media contents such as broadcast programs and movies through the open Internet.

In other words, OTT refers to a TV service that can be viewed through a general-purpose Internet network rather than terrestrial or cable.

As such, the OTT market has grown rapidly from the middle and the second half of 2000 due to the spread of high-speed Internet and portable terminals based on it, and is currently threatening TV services through terrestrial or cable.

Accordingly, various platforms and companies that professionally provide OTT services have increased significantly.

In addition, existing broadcasters that provide TV services through terrestrial or cable maintain TV services through terrestrial or cable, but are concurrently providing services that provide the same content in real time through the OTT platform.

As a prior art for this, there is a system for providing a real-time broadcast service by terrestrial retransmission disclosed in Korean Patent Application Publication No. 10-2019-0028160.

More specifically, the system for providing a real-time broadcast service by terrestrial retransmission includes broadcast receivers owned by foreign residents and each of the broadcast receivers in the format of a broadcast receiving unit receiving a domestic terrestrial broadcast signal and a received domestic terrestrial broadcast signal. A format conversion unit for converting a format and a broadcast retransmission unit for transmitting broadcast data converted to another format to a mobile device of a corresponding foreign resident through an Internet protocol network.

The conventional system for providing a real-time broadcast service through terrestrial retransmission as described above includes advertisements in real-time broadcasts.

In this case, the advertisement is for domestic terrestrial viewers, and there is a problem that it is difficult to obtain the expected advertising effect for viewers who are foreign residents.

That is, when the same broadcast content including advertisements is broadcast through a terrestrial or cable, and when broadcast through an OTT platform, there is a limitation in that a difference in advertisement effect occurs due to some differences in viewers.

In particular, in the case of content broadcast through terrestrial or cable, large-scale advertisements such as relatively large companies dominate, and in the case of content broadcast through an OTT platform, there is a difference in that small and medium-sized advertisements and local advertisements are relatively large.

Accordingly, in the case of broadcasting content broadcasted through terrestrial or cable through an OTT platform, there is an increasing need for an advertisement replacement system capable of maximizing the advertisement revenue of the broadcaster and the advertisement effect of the advertiser.

Republic of Korea Patent Publication No. 10-2019-0028160 (announcement date 2019.03.18)

The present invention was conceived to solve the above-described problems, and OTT content replacing advertisements in broadcasting data that can be replaced with advertisements that can improve profitability while providing contents serviced through terrestrial or cable through an OTT platform. It aims to provide a service provision system.

In addition, since advertisers can contract advertisements for each OTT platform that can maximize advertisement efficiency, the aim is to provide an advertisement providing apparatus and method for OTT-based content that allows advertisers to use advertisement services at relatively low advertisement costs. .

The OTT content service providing system replacing advertisements in broadcast data according to the present invention can maximize advertisement revenue of broadcasters by broadcasting through the OTT platform in real time by replacing only advertisements with contents broadcasted by terrestrial or cable.

Specifically, it relates to an OTT content service providing system that receives broadcast data from a broadcast server and provides a service through an open Internet OTT platform, wherein the received broadcast data is converted into broadcast data for an OTT platform and transmitted. Wealth; An advertisement transmission unit for storing advertisement data for the OTT platform and transmitting the advertisement data according to advertisement transmission control; Detecting a trigger based on a specific voice signal from the broadcasting data for the OTT platform of the advertisement transmitting unit, stopping transmitting the broadcasting data of the broadcasting transmitting unit for a preset trigger duration when the trigger is detected, and starting transmitting the advertisement data of the advertisement transmitting unit. And a trigger detection unit configured to restart broadcast data transmission of the broadcast transmission unit and block advertisement transmission of the advertisement transmission unit when a preset trigger duration elapses.

The advertisement transmitting unit may store advertisement data for a plurality of groups of OTT platforms classified by OTT platform, and may select each currently transmitted OTT platform to transmit advertisement data.

In addition, the ice-song transmitting unit and the advertisement transmitting unit transmit broadcasting and advertisement data through two or more OTT platforms, but the advertisement data may transmit different advertisement data or the same advertisement data according to the type of OTT platform. have.

In addition, the broadcast data may be converted into broadcast data for an OTT platform including the trigger and duration information.

In addition, the trigger may include a specific voice signal based on scenario data.

Meanwhile, the apparatus for providing advertisements for OTT-based content according to the present invention may further include a backup transmission unit in order to prevent delay or failure during broadcasting.

More specifically, the backup transmission unit detects a transmission time or time point of the corresponding data in real time while the broadcasting transmission unit transmits the broadcasting data for the OTT platform.

In addition, when a delay or failure occurs during transmission of the broadcast data for the OTT platform from the broadcast transmitter, the backup transmitter transmits the broadcast data for the OTT platform.

In addition, the OTT-based content advertisement providing method according to the present invention includes a content receiving step, a trigger setting step, a broadcast data conversion step, a broadcast transmission step, a trigger detection step and a trigger detection step so that the advertiser can achieve a large effect at a relatively low advertising cost. It may include the step of transmitting an award advertisement.

More specifically, a broadcast content reception step of receiving broadcast content data including broadcast data and scenario data corresponding thereto from a broadcast server, a trigger setting step of setting a trigger and duration based on the scenario data, and the broadcast data into an OTT platform The broadcast data conversion step of converting the broadcast data for the OTT platform, the broadcast transmission step of transmitting the broadcast data for the OTT platform to at least one OTT platform, the trigger detection step of detecting the trigger while transmitting the broadcast data for the OTT platform, and the When the trigger is detected, the transmission of the broadcast data for the OTT platform may be stopped for a preset duration and the advertisement data for the OTT platform may be transmitted for a preset duration.

In addition, in the broadcast data conversion step, the broadcast data may be converted into broadcast data for an OTT platform including trigger and duration information.

In addition, the trigger may include a specific voice signal based on scenario data.

The apparatus and method for providing advertisements for OTT-based contents according to the present invention has an effect of maximizing advertisement revenue of broadcasters because broadcasting contents serviced through terrestrial or cable are provided in real time by replacing only advertisements through the OTT platform.

In addition, since local businesses, small and medium-sized businesses, and businesses with clear target audiences can sign advertisements for each OTT platform according to their preferences, advertisers can achieve great effects at relatively low advertising costs.

1 is a conceptual diagram of a conventional real-time broadcasting service using terrestrial retransmission.
2 is a configuration diagram of an advertisement providing apparatus for OTT-based content according to an embodiment of the present invention.
3 is a detailed configuration diagram of an advertisement providing apparatus for OTT-based content according to an embodiment of the present invention.
4 is a flowchart of a method for providing advertisements for OTT-based content according to an embodiment of the present invention.
5 is a detailed flowchart of a method for providing advertisements for OTT-based content according to an embodiment of the present invention.

Hereinafter, some embodiments of the present invention will be described in detail through exemplary drawings. In adding reference numerals to elements of each drawing, it should be noted that the same elements are assigned the same numerals as possible even if they are indicated on different drawings. In addition, in describing an embodiment of the present invention, when it is determined that a detailed description of a related known configuration or function interferes with an understanding of the embodiment of the present invention, the detailed description thereof will be omitted.

In addition, in describing the constituent elements of an embodiment of the present invention, terms such as first, second, A, B, (a), and (b) may be used. These terms are only used to distinguish the component from other components, and the nature, order, or order of the component is not limited by the term. When a component is described as being "connected", "coupled" or "connected" to another component, that component may be directly connected or connected to that other component, but another component between each component It should be understood that may be “connected”, “coupled” or “connected”.

2 is a block diagram of an advertisement providing apparatus for OTT-based content according to an embodiment of the present invention.

Referring to this, the apparatus for providing advertisements for OTT-based contents according to the present invention includes a broadcast content receiving unit 100 and a trigger setting unit 200, a main encoder 300, a broadcast transmitting unit 400, an advertisement transmitting unit 500, and It may include a trigger detection unit 600.

The broadcast content receiver 100 may include a broadcast data receiver 110 for receiving broadcast data from a broadcast server and a scenario data receiver 120 for receiving scenario data corresponding to the broadcast data.

In this case, the broadcasting server is a server of a broadcasting company that stores broadcasting data and scenario data and provides broadcasting through a terrestrial or cable.

In addition, the broadcast data receiving unit 110 may receive broadcast data scheduled to be broadcast and broadcast data currently being transmitted from the broadcast server in real time.

In addition, the scenario data receiving unit 120 may receive scenario data corresponding to broadcast data scheduled to be broadcast and scenario data corresponding to broadcast data currently being transmitted from the broadcast server in real time.

The scenario data may include various detectable signals such as voice and video, and may include a metabolic fingerprint.

For example, when the broadcast data is news, the scenario data may be a voice corresponding to a news image, and may include a dialogue fingerprint of a news anchor, a panel, a reporter, etc., and a description of the transmitted image.

In addition, the scenario data receiving unit 120 may further include a scenario data generating unit that generates scenario data to correspond to the broadcast data through various signals including voice.

The scenario data generator may generate scenario data by sequentially arranging various signals including voices to correspond to the broadcast data.

Meanwhile, the trigger setting unit 200 may set a specific voice signal as a trigger based on the scenario data.

In this case, when the trigger set as described above occurs, a duration time may be additionally set.

Meanwhile, the main encoder 300 converts the broadcast data into broadcast data for an OTT platform.

At this time, the broadcast data for the OTT platform is preferably converted to have a compression standard of H.264 and a resolution of 1080p, but the compression standard and resolution can be variously changed as needed.

In addition, the main encoder 300 may convert the broadcast data into broadcast data for an OTT platform by including trigger and duration information.

In addition, the main encoder 300 may be formed as a CDN (Content Delivery Network) network on the broadcast server side.

The broadcast transmitter 400 transmits the broadcast data for the OTT platform converted by the main encoder 300.

At this time, the device for receiving the broadcast data for the OTT platform may be various terminals such as internet-based smartphones, PCs, tablets, and game consoles.

In addition, the advertisement transmitting unit 500 stores advertisement data for the OTT platform and transmits it.

In this case, the advertisement data for the OTT platform is preferably an advertisement capable of showing the maximum advertisement effect to the user of the corresponding OTT platform.

In addition, the broadcast transmission unit 400 and the advertisement transmission unit 500 may simultaneously transmit broadcasts and advertisements to at least two OTT platforms.

Accordingly, the advertisement transmission unit 500 may be formed to transmit another advertisement in real time according to the OTT platform.

That is, the advertisement transmission unit 500 may include a plurality of advertisement storage units for storing advertisements for each OTT platform, and transmit each of them simultaneously for each OTT platform.

In addition, the trigger detection unit 600 monitors the broadcast data for the OTT platform being broadcast to the OTT platform by the broadcast transmission unit 400 in real time and detects a trigger.

As described above, when a trigger is detected by the trigger detection unit 600, the broadcast transmission unit 500 stops transmitting broadcast data for the OTT platform, and the advertisement transmission unit 500 stops the transmission of the OTT platform advertisement data. Sent for a set duration.

Thereafter, when the duration elapses, the advertisement transmission unit 500 stops transmitting advertisement data for the OTT platform, and the broadcast transmission unit 500 transmits the broadcast data for the OTT platform.

Accordingly, a broadcast including an advertisement broadcast through a terrestrial or cable may be replaced with an advertisement capable of maximizing the advertisement effect and broadcast on the OTT platform in real time.

Accordingly, the apparatus for providing advertisement of OTT-based content according to an embodiment of the present invention has an effect of maximizing advertisement revenue of terrestrial or cable broadcasters.

3 is a detailed configuration diagram of an advertisement providing apparatus for OTT-based content according to an embodiment of the present invention.

Referring to this, the broadcast content receiving unit 100, the trigger setting unit 200, the main encoder 300, the broadcast transmitting unit 400, the advertisement transmitting unit 500 and the trigger detecting unit 600 are used as one server. Can be configured.

In addition, the broadcast transmission unit 400 may further include a backup transmission unit 410.

The backup transmission unit 410 detects in real time the transmission time and timing of the corresponding data while the broadcasting transmission unit 400 transmits the broadcasting data for the OTT platform.

Accordingly, when a failure or delay occurs during transmission of the broadcasting data for the OTT platform in the broadcast transmission unit 400, the transmission can be stopped and the transmission of the broadcasting data for the OTT platform in the backup transmission unit 410 can be continued. Can be improved.

4 and 5 are flowcharts and detailed flowcharts of a method for providing advertisements for OTT-based content according to an embodiment of the present invention.

Referring to this, the method for providing advertisements for OTT-based content according to the present invention includes a broadcast content reception step (S100), a trigger setting step (S200), a broadcast data conversion step (S300), a broadcast transmission step (S400), and a trigger detection step ( S500) and image advertisement transmission step (S600); may include.

In the content receiving step (S100), broadcast content data including broadcast data and scenario data corresponding to the broadcast data are received from a broadcast server.

In this case, it is preferable that the broadcast server is a server of a broadcaster that stores broadcast data and scenario data to service broadcasts through terrestrial or cable.

In addition, the trigger setting step (S200) sets a trigger and a duration time based on the scenario data.

In this case, the trigger may be set to various detectable signals including a specific voice signal.

For example, when the broadcast data is news, a specific word or sentence among an announcer may be set as a trigger.

In addition, it is preferable to set the duration time as a transmission time per advertisement included in the broadcast data.

Meanwhile, the broadcast data conversion step (S300) converts the broadcast data into broadcast data for an OTT platform.

In this case, the broadcast data may be converted into broadcast data for an OTT platform, including trigger and duration information set in the trigger setting step (S200).

In addition, the order of the trigger setting step (S200) and the broadcast data conversion step (S300) may be reversed, and further, may be performed simultaneously.

In the broadcast transmission step (S400), the broadcast data for the OTT platform converted as described above is transmitted to at least one OTT platform.

For example, the OTT platform may be at least one or more of various OTT platforms currently being serviced, including YouTube, Kakao TV, Naver TV, Africa TV, POOQ, TVING, Daily Motion, Facebook, etc. .

In addition, the trigger detection step (S500) detects a trigger set in real time while the broadcast data for the OTT platform is transmitted to the OTT platform.

In this case, various known signal detection algorithms may be applied for trigger detection.

Meanwhile, in the advertisement sending step (S600), when the trigger is detected in the trigger detection step (S500), the transmission of the broadcasting data for the OTT platform is stopped for a preset duration and the advertisement data for the OTT platform is transmitted for a preset duration. do.

Thereafter, when the advertisement transmission step S600 is completed, the process returns to the broadcast transmission step S400.

That is, as shown in FIG. 5, the trigger detection step S500 may further include a duration time detection step S510.

Accordingly, since local businesses, small and medium-sized businesses, and businesses with clear target audiences can contract advertisements for each OTT platform according to their preference, advertisers can achieve great effects at relatively low advertising costs.

Preferred embodiments of the present invention described above are disclosed for the purpose of illustration, and those skilled in the art who have ordinary knowledge of the present invention will be able to make various modifications, changes, additions within the spirit and scope of the present invention, such modifications, changes and The addition should be seen as falling within the scope of the following claims.

100. Broadcast content receiver
110. Broadcast data receiver
120. Scenario Data Receiver
200. Trigger setting unit
300. Main Encoder
400. Broadcasting unit
410. Backup transmission unit
500. Advertisement transmission
600. Trigger detection unit
S100. Steps to receive broadcast content
S200. Trigger setup steps
S300. Broadcast data conversion stage
S400. Broadcasting stage
S500. Trigger detection step
S510. Duration detection phase
S600. Stages of advertising

Claims (3)

In an OTT content service providing system that receives broadcast data from a broadcast server and provides a service through an open Internet OTT platform,
A broadcast transmission unit converting the received broadcast data into broadcast data for an OTT platform and transmitting the converted broadcast data;
An advertisement transmission unit for storing advertisement data for the OTT platform and transmitting the advertisement data according to advertisement transmission control;
Detecting a trigger based on a specific voice signal from the broadcast data for the OTT platform of the advertisement transmitting unit, stopping transmitting the broadcast data of the broadcast transmitting unit for a preset trigger duration when the trigger is detected, and starting transmitting the advertisement data of the advertisement transmitting unit , When a preset trigger duration elapses, including a trigger detection unit for restarting transmission of broadcast data of the broadcast transmission unit and blocking advertisement transmission of the advertisement transmission unit.
OTT content service provision system.
The method of claim 1,
The advertisement transmission unit,
It stores advertisement data for multiple groups of OTT platforms classified by OTT platform, and sends advertisement data by selecting each OTT platform currently being transmitted.
OTT content service provision system.
The method of claim 1,
The ice song transmission unit and the advertisement transmission unit,
Broadcasting and advertisement data are transmitted through two or more OTT platforms, but the advertisement data transmits different advertisement data or the same advertisement data according to the type of OTT platform.
OTT content service provision system.

Images