KR20200113926A - Method and System for Providing Social Multi Contents based on Gamification - Google Patents

Abstract

The present invention relates to a method and a system for providing social multi-content based on gamification. According to the present invention, the method for providing social multi-content based on gamification is performed by a content platform server for providing a user terminal with a content service including a social network service through communication with the user terminal, and comprises: a step of collecting user characteristic information including a behavior pattern or a moving path of a user who uses the content service; a step of using the collected user characteristic information to analyze a gamification element applicable to the content service; and a step of realizing the content service in which the gamification element is reflected to provide the content service for the user terminal through an action user interface. According to the present invention, various types of content services based on gamification can be provided to allow users to enjoy various and stable social network services.

Description

Method and System for Providing Social Multi Contents based on Gamification}

The present invention relates to a method and system for providing social multi-content, and more particularly, a method for providing social multi-content based on gamification capable of providing various types of content services using gamification-based social network service technology. And a system.

In the approximately $2 trillion digital content market, advertisements are placed on each service for profitability, and there are many changes, such as developing its own social function to maximize the lock-in effect of users. Since the development-related part is centered on large developers with specialized development teams or companies with financial resources, most companies are not getting market opportunities.

Moreover, in a rapidly changing market, the development period and the input of manpower are approaching as a factor of financial burden and risk to each company. The importance of network access is increasing for social network services to which a large number of users are connected in real time, and the scope of authoring such as reinforcement of server technology and database for stability is expanding, and traffic capacity is also increasing due to high quality images and videos.

In order to expand the scope of development to localizing for global service expansion after going through several development processes, investments in manpower, cost, and time are rapidly increasing. Various technologies are being developed to minimize this risk, shorten the development period, and upgrade the content.

Accordingly, the need for an integrated platform that solves the risks and risk factors of market entry that each company has and enables consumers to enjoy various and stable content services has emerged.

Korean Patent Publication No. 2014-0019617 (Publication date: 2014. 02. 17)

Therefore, the technical problem to be solved by the present invention is a gamification-based social multi-content provision method that provides various types of content services based on gamification so that users can enjoy various and stable social network services, and To provide a system.

In addition, in addition to the objects explicitly mentioned, the present invention includes other objects that can be achieved from the configuration of the present invention described later.

Gamification-based social performed by a content platform server that provides a content service including a social network service to the user terminal through communication with a user terminal according to an embodiment of the present invention for solving the above technical problem. The method for providing multi-content includes the steps of collecting characteristic information of a user using the content service, analyzing a gamification factor applicable to the content service using the collected user's characteristic information, and the gamification factor And implementing the reflected content service and providing it to the user terminal through an action user interface.

In the step of implementing the content service and providing it to the user terminal through an action user interface, at least one of an icon, a menu, and a UI design of the content service displayed in the action user interface may be implemented as the gamification element.

Implementing the content service and providing it to the user terminal through an action user interface may include at least one of language, sound, UI design, and billing system provided by the content service to reflect characteristics according to country, platform, or market. Content service can be implemented.

The method may further include providing a production tool using an HTML library to the user terminal so that the content service and content element can be produced by the user.

Meanwhile, in the gamification-based social multi-content providing system including a content platform server that provides a content service including a social network service to the user terminal through communication with a user terminal according to an embodiment of the present invention. , The content platform server includes a characteristic information collection unit that collects characteristic information of a user using the content service, an analysis unit that analyzes a gamification factor applicable to the content service using the collected user characteristic information, and the And a service providing unit that implements the content service reflecting the gamification factor and provides it to the user terminal through an action user interface.

The service provider may implement at least one of an icon, a menu, and a UI design of the content service displayed in the action user interface as the gamification element.

The service provider may implement the content service so that characteristics according to a country, platform, or market are reflected in at least one of a language, sound, UI design, and billing system provided in the content service.

The content platform server may further include a production tool providing unit that provides a production tool using an HTML library to the user terminal so that the content service and content element can be produced by the user.

As described above, according to the method and system for providing social multi-contents based on gamification according to an embodiment of the present invention, by providing various types of content services based on gamification, users can enjoy various and stable social network services. There is an advantage to be able to.

In addition, there is an advantage of constructing a social multi-content platform based on gamification that can pursue fun elements by expressing social network services as an action user interface.

In addition, there is an advantage that all users can generate profits as consumers and as intermediaries and producers. In other words, it is possible to provide a service that allows content providers and individual users to create, sell, and share content.

In addition, by implementing an action user interface based on gamification elements, the effect of game elements can be maximized when using content services, and visual elements are created by combining game elements with icons, buttons and UI design exposed in the action user interface. Convenience can be improved by emphasizing it and giving it a navigation function.

In addition, there is an advantage of being able to perform a customizing function to reflect the requirements of each country, market, or platform.

Meanwhile, the effects of the present invention are not limited to those described above, and other effects that can be derived from the configuration of the present invention described later are included in the effects of the present invention.

1 is a block diagram showing a network environment of a system for providing social multi-contents based on gamification according to an embodiment of the present invention.
2 is a detailed configuration diagram of a content platform server according to an embodiment of the present invention.
3 is an exemplary diagram of a content service provided through an action user interface according to an embodiment of the present invention.
4 is a flowchart illustrating a process of providing social multi-content based on gamification according to an embodiment of the present invention.

In the present invention, various modifications may be made and various embodiments may be provided, and specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to a specific embodiment, it is to be understood to include all changes, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing each drawing, similar reference numerals have been used for similar elements. In describing the present invention, when it is determined that a detailed description of a related known technology may obscure the subject matter of the present invention, a detailed description thereof will be omitted.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. These terms are used only for the purpose of distinguishing one component from another component.

For example, without departing from the scope of the present invention, a first element may be referred to as a second element, and similarly, a second element may be referred to as a first element.

The term and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being "connected" or "connected" to another component, it is understood that it may be directly connected or connected to the other component, but other components may exist in the middle. Should be.

On the other hand, when a component is referred to as being "directly connected" or "directly connected" to another component, it should be understood that there is no other component in the middle.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention.

Singular expressions include plural expressions unless the context clearly indicates otherwise. In the present application, terms such as "comprise" or "have" are intended to designate the presence of features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, but one or more other features. It is to be understood that the presence or addition of elements or numbers, steps, actions, components, parts, or combinations thereof, does not preclude in advance.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs.

Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and should not be interpreted as an ideal or excessively formal meaning unless explicitly defined in this application. Does not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, but the same or corresponding components are assigned the same reference numerals regardless of reference numerals, and redundant descriptions thereof will be omitted.

1 is a block diagram showing a network environment of a system for providing social multi-contents based on gamification according to an embodiment of the present invention.

As shown in FIG. 1, the network environment includes a plurality of user terminals 100, a content platform server 200, and a service server 300.

The user terminal 100 may exchange various types of information with the content platform server 200 through the communication network 10.

Here, the communication network 10 is a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), the Internet, and 3G/4G/5G (generation ) Mobile communication network, Wi-Fi, WIBRO (Wireless Broadband Internet), or LTE (Long Term Evolution) can include various data communication networks, regardless of whether wired or wireless, no matter what communication method is used none.

The user terminal 100 is provided with a memory means such as a personal computer, a smart phone, a tablet PC, a personal digital assistant (PDA) or a web pad. And it can be configured as a terminal equipped with a microprocessor and capable of computing.

The user terminal 100 may receive an application or program for receiving a content service from the content platform server 200. The content service may be displayed through an action user interface (UI) or a user experience (UX).

The content platform server 200 may provide various content services such as social network services, games, webtoons, music, commerce, or advertisements to the user terminal 100. To this end, the content platform server 200 manages various service servers 300 that provide social network services, games, webtoons, music, commerce, or advertisements, so that the content service is delivered to the user terminal 100 or the service server 300. It may be provided, and a content service displayed using an action user interface or a user experience may be provided to the user terminal 100 or the service server 300.

As described above, the content platform server 200 may provide an integrated platform for enjoying various content services such as social network services, games, webtoons, music, commerce, or advertisements in one place.

The service server 300 is a server that provides social network services, games, webtoons, music, commerce, or advertisements. For example, social network services provided by portal services, navigation, maps, mail, shopping services, advertisement services, and A mail server, a file server, an FTP server, a cloud server, a web server, or a database server, etc. required to provide cultural content such as games, music, movies, cartoons, or novels may be included, but are not limited thereto.

2 shows a detailed configuration diagram of a content platform server according to an embodiment of the present invention.

Referring to FIG. 2, the content platform server 200 may include a characteristic information collection unit 210, an analysis unit 230, a service providing unit 250, and a production tool providing unit 270.

The characteristic information collection unit 210 may collect characteristic information of a user who uses a content service. That is, the characteristic information collection unit 210 may collect log data on a user's movement or behavior pattern generated while using a content service. Here, the log data is information recorded by the user using the content service, and may include the subject of the action, information on the action, and additional information when an action occurs in the use of the content service. That is, the log data may include a content service log file, a user's behavior index, and an environment mining log file, and such log files, user behavior index, and environment mining log files may be collected and stored in the database 400. .

For example, log data is recorded using a user's personal space or using a virtual character in the user's personal space, a record that provides content, a record that occurs while using a content service, a record using an SNS service, and It may include at least one of a record of selling or purchasing content, and may include information on a history such as a user's login, a user's logout, or a member withdrawal.

The analysis unit 230 may analyze a gamification factor applicable to a content service by using the collected user characteristic information. The analysis unit 230 analyzes the collected user's characteristic information to allow the user to generate and apply game elements for receiving rewards while using the content service.

For example, the analysis unit 230 uses the user's characteristic information to identify the user's movement line or behavior pattern, and detects a gamification factor applicable to the content service from the identified user's movement line or behavior pattern. The detected gamification factor can be reflected in the content service. Alternatively, the analysis unit 230 develops a user's movement or behavior method in which the gamification factor is reflected, so that a game effect may occur when the user uses a content service according to the developed movement or behavior. In addition, it is possible to develop an effect composition for the action element, which maximizes the user's perception of the game element through the emphasis on the action element and the composition of the effect to reinforce cognition.

The service provider 250 may implement a content service in which the gamification factor is reflected and provide it to the user terminal 100 through an action user interface.

In more detail, the service provider 250 may implement at least one of an icon, a menu, and a UI design of a content service displayed in the action user interface of the user terminal 100 as a gamification element. In addition, the service providing unit 250 may visually display and provide menus such as files, contents, or images through a user-oriented interface. In this case, the action user interface applies user colors according to each purpose to provide an aesthetic part. It is structured so that it can be emphasized and can show various concepts so that users can choose differently according to their usage direction.

In this way, the service provider 250 implements an action user interface or user experience based on a game element, such as a social network game (SNG), and provides the user with a content service that reflects the game element. Make it available.

The service provider 250 may implement a content service such that characteristics according to a country, a platform, or a market are reflected in at least one of a language, sound, UI design, and billing system provided in the content service.

In more detail, the service provider 250 may perform localization for global service, that is, a function requested by each country. That is, the configuration of the billing system can be customized for each platform/market/country, and can perform a function of applying sound and sound resources for each country, or a function for legal sanctions for each country. In addition, optional functions can be performed to customize the selection menu for language/sound/menu, etc., and language response function for each country can be performed to automatically switch the language keypad according to the country setting when logging in. Image resource management and multi-language setting functions can be performed.

In addition, the service providing unit 250 may implement an environment setting menu for setting and managing login/out information, language information, sound information, UI design, and external linkage protocol. This allows each individual's various data, information, and applications to be uploaded to other programs and used as materials that can be used, or as a single content to be shared or disclosed with other users. In addition, through a gamification-based social multi-content provision system, it is possible to link with other programs to expand the scope of use, strengthening the advertising and store function in the form of affiliate services from the existing limited advertising services, and social network services. So that it can be linked with.

The production tool providing unit 270 may provide a production tool using an HTML library to the user terminal 100 so that content services and content elements can be produced by the user. Based on the complex and integrated HTML5 library, content services and content elements are produced so that they can be used in heterogeneous devices, and data can be transmitted and received more comfortably than Ajax, and can be interlocked with various socket programs. I can. In addition, it is possible to create and support interworking protocol technology to enable cross interworking with other devices.

In this way, by implementing a platform that supports HTML5-based heterogeneous devices, it is possible to provide a technology that allows various users to easily access services.

The database 400 may collect and store information on a plurality of service users using a content service and various data generated while a plurality of service users use a content service. That is, the database 400 may quickly collect log data for a plurality of service users generated while using a content service.

Hereinafter, a multi-access integrated content service method according to an embodiment of the present invention will be described.

4 is a flowchart illustrating a process of providing social multi-content based on gamification according to an embodiment of the present invention.

Referring to FIG. 4, characteristic information of a user who uses a content service may be collected (S400). In other words, it is possible to collect log data on the user's movements or behavior patterns that occur during the use of the content service. The log data is information recorded by the user using the content service, and the action occurs when an action occurs in the use of the content service. It may include information on the subject and behavior of the person and additional information. The log data may include a content service log file, a user's behavior index, and an environment mining log file. These log files, user behavior index, and environment mining log files may be collected and stored in a database.

For example, log data is recorded using a user's personal space or using a virtual character in the user's personal space, a record that provides content, a record that occurs while using a content service, a record using an SNS service, and It may include at least one of a record of selling or purchasing content, and may include information on a history such as a user's login, a user's logout, or a member withdrawal.

And, using the collected user's characteristic information, a gamification factor applicable to the content service may be analyzed (S410). By analyzing the collected user's characteristic information, the user can create and apply game elements for receiving rewards while using the content service.

For example, a gamification factor detected by identifying a user's movement or behavior pattern using the user's characteristic information, and detecting a gamification factor that can be applied to the content service from the identified user's movement or behavior pattern. Can be reflected in the content service. Or, by developing a user's movement or behavior method that reflects the gamification factor, when the user uses a content service according to the developed movement or behavior, a game effect may occur. In addition, it is possible to develop an effect composition for the action element, which maximizes the user's perception of the game element through the emphasis on the action element and the composition of the effect to reinforce cognition.

Next, a content service in which the gamification factor is reflected may be implemented and provided to a user terminal through an action user interface (S420).

In more detail, at least one of an icon, a menu, and a UI design of a content service displayed in the action user interface of the user terminal may be implemented as a gamification element. In addition, through a user-oriented interface, menus such as files, contents, or images can be visually displayed and provided. In this case, the action user interface applies user colors according to each purpose to emphasize aesthetics. It is structured to show various concepts so that you can choose differently depending on the direction of use of.

In this way, an action user interface or user experience based on a game element, such as a social network game (SNG), is implemented and provided to the user so that the user can use a content service reflecting the game element.

In addition, the content platform server may implement a content service such that characteristics according to a country, platform, or market are reflected in at least one of language, sound, UI design, and billing system provided in the content service.

In more detail, localization for global service, that is, a function requested by each country may be performed. That is, the configuration of the billing system can be customized for each platform/market/country, and can perform a function of applying sound and sound resources for each country, or a function for legal sanctions for each country. In addition, optional functions can be performed to customize the selection menu for language/sound/menu, etc., and language response function for each country can be performed to automatically switch the language keypad according to the country setting when logging in. Image resource management and multi-language setting functions can be performed.

In addition, it is possible to implement an environment setting menu that sets and manages login/out information, language information, sound information, UI design, and external linkage protocol. This allows each individual's various data, information, and applications to be uploaded to other programs and used as materials that can be used, or as a single content to be shared or disclosed with other users. In addition, through a gamification-based social multi-content provision system, it is possible to link with other programs to expand the scope of use, strengthening the advertising and store function in the form of affiliate services from the existing limited advertising services, and social network services. To be able to work with.

Meanwhile, the content platform server may provide a production tool using an HTML library to the user terminal so that content services and content elements can be produced by the user. Based on the complex and integrated HTML5 library, content services and content elements are produced so that they can be used in heterogeneous devices, and data can be transmitted and received more comfortably than Ajax, and can be interlocked with various socket programs. I can. In addition, it is possible to create and support interworking protocol technology to enable cross interworking with other devices.

In this way, by implementing a platform that supports HTML5-based heterogeneous devices, it is possible to provide a technology that allows various users to easily access services.

An embodiment of the present invention includes a computer-readable medium including program instructions for performing operations implemented by various computers. This medium records a program for executing the gamification-based social multi-content provision method described above. This medium may contain program instructions, data files, data structures, etc. alone or in combination. Examples of such media include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CDs and DVDs, floptical disks and magnetic-optical media, program commands such as ROM, RAM, flash memory, etc. Hardware devices configured to store and perform. Examples of the program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like.

Although the preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements by those skilled in the art using the basic concept of the present invention defined in the following claims are also present. It belongs to the scope of rights of

100: user terminal
200: content platform server
210: characteristic information collection unit
230: analysis unit
250: service provider
270: production tool provider
300: service server
400: database

Claims (8)

In the gamification-based social multi-content providing method performed by a content platform server that provides a content service including a social network service to the user terminal through communication with a user terminal,
Collecting characteristic information of a user who uses the content service;
Analyzing a gamification factor applicable to the content service using the collected user's characteristic information; And
And implementing the content service reflecting the gamification factor and providing it to the user terminal through an action user interface.
In claim 1,
Implementing the content service and providing it to the user terminal through an action user interface,
A gamification-based social multi-content providing method that implements at least one of an icon, a menu, and a UI design of the content service displayed in the action user interface as the gamification element.
In claim 1,
Implementing the content service and providing it to the user terminal through an action user interface,
A gamification-based social multi-contents providing method that implements the content service so that characteristics according to a country, platform, or market are reflected in at least one of language, sound, UI design, and billing system provided by the content service.
In claim 1,
A method of providing social multi-content based on gamification, further comprising providing a production tool using an HTML library to the user terminal so that the content service and content element can be produced by a user.
In the gamification-based social multi-content provision system including a content platform server that provides a content service including a social network service to the user terminal through communication with a user terminal,
The content platform server,
A characteristic information collection unit collecting characteristic information of a user who uses the content service;
An analysis unit for analyzing gamification factors applicable to the content service by using the collected user characteristic information; And
A system for providing social multi-contents based on gamification, including a service provider that implements the content service reflecting the gamification factor and provides it to the user terminal through an action user interface.
In claim 5,
The service provider,
A gamification-based social multi-content provision system that implements at least one of an icon, a menu, and a UI design of the content service displayed in the action user interface as the gamification element.
In claim 5,
The service provider,
A gamification-based social multi-contents providing system that implements the content service so that characteristics according to a country, platform, or market are reflected in at least one of language, sound, UI design, and billing system provided by the content service.
In claim 5,
The content platform server,
A gamification-based social multi-contents providing system further comprising a production tool providing unit that provides a production tool using an HTML library to the user terminal so that the content service and content element can be produced by a user.

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