KR20200092640A - System for providing limitless expanding network based shoppingmall service - Google Patents

Abstract

The present invention provides a method for providing a shopping mall service based on an infinite-expansion network which can provide a platform in which both a seller and a buyer can have profits. A system for providing a shopping mall service based on an infinite-expansion network comprises: a new business terminal to receive a shopping mall on a shopping mall page to open a store page and use an infinite-expansion network in which a different store page corresponding to a child node around a reference node corresponding to the store page is generated by at least one opened store terminal if the at least one opened store terminal exists on the store page; a shopping mall service providing server including an infinite-expansion unit to generate the store page to allow the at least one opened store terminal to form a node in a tree form with the store page as a reference node if the infinite-expansion network is used by the new business terminal and a marketing plan unit to provide the new business terminal with a preset fee if goods are sold on a store page of the at least one opened store terminal; and an opened store terminal to receive a store page corresponding to a child node with the store page of the new business terminal as a reference node, register and sell goods on the store page corresponding to the child node, and pay a preset fee of the sold goods to the new business terminal.

Description

Infinite expansion network-based shopping mall service provision system {SYSTEM FOR PROVIDING LIMITLESS EXPANDING NETWORK BASED SHOPPINGMALL SERVICE}

The present invention relates to a method for providing a shopping mall service based on an infinite extension network, and provides a shopping mall that can be expanded infinitely by entering a plurality of shopping malls as child nodes in one store page based on the founder's node.

With the rapid development of society, a new wind of change has also blown into the distribution sector. From the existing supplier-oriented distribution system, which takes several steps to deliver the products produced by the company to the consumer, the intermediate distribution process has disappeared and the consumer-oriented distribution structure has disappeared. Due to the changed structure, the concept of prosumer, an active consumer that generates income through participation and direct participation in sales and distribution from the end consumer or passive consumer of sales, has been actively emerging. The concept of prosumer is often encountered in the multi-level sales field, and it is the prosumer's representative example that a sales-type consumer who not only consumes products for himself but also actively promotes and sells products is also a product. Can. Since the multi-level salesperson acts as a prosumer in the multi-level sales market, companies can supplement the limits of door-to-door sales with reduced company management and marketing costs, and consumers can quickly and conveniently at low prices instead of saving intermediate distribution margins. Will be able to purchase high quality products

At this time, a method of operating an online shopping mall by integrating multi-levels with e-commerce was researched and developed. In this regard, in Korean Patent Registration No. 10-1725278 (announced April 10, 2017), seller information and seller The information of the product to be sold is managed by database, and the product group is classified by the percentage of points paid based on the amount of the product to be sold. When a user accessing the customer server requests membership registration, register as a member In addition, the registered member information is input and the information of the seller and the product managed on the management server is posted to the user registered as a member to induce the user to sell the product, and when the user purchases the managed product on the management server The main server that pays users the points of the ratio paid for the product amount classified by the management server in multi-level points over 1 to 4 times, and the paid 1st to 4th multi-level points are paid to be paid every time the user purchases The configuration of the system is disclosed.

However, the above-described configuration is only a method of recruiting customers, which is an existing concept centered on consumers, in multiple stages, and the distributed shopping mall itself centered on sellers is infinitely expanded into a tree-structured network to be linked in one store page. It does not disclose a way to become a large store selling goods. Also, no configuration is disclosed in which a store associated with a child node having one store as a reference node and a parent node as a parent node forms one branch.

According to an embodiment of the present invention, the distributed shopping mall itself centered on a seller can be infinitely expanded into a tree-structured network, so that it can be reborn as a large store selling linked products within one store page, and one store. Using the reference node as a parent node and the child node as the parent node, the related store forms one branch, and the design of each store page is provided as a customized template, so that the user can freely edit it, and the price and supply Rewarding customers to a preset percentage of the difference can increase customer loyalty, and different fees can be set based on the seller's rating and depth within the network structure to provide a platform for both sellers and consumers to benefit. , It is possible to provide a method of providing an infinite extension network-based shopping mall service. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, in one embodiment of the present invention, when a shopping mall page is sold in a shopping mall page, a store page is opened, and at least one entry terminal exists in the store page, at least one entry point A start-up terminal using an infinite extension network in which another store page corresponding to a child node is generated centering on a reference node corresponding to a store page in the terminal, and when using an infinite extension network in the start-up terminal, at least one store page as a reference node Provides a shopping mall service including an infinite extension unit that generates a store page so that the terminal enters a node in the form of a tree, and a marketing plan unit that provides a preset fee to a start-up terminal when selling goods on a store page of at least one terminal. The server and the store page of the start-up terminal are used as the reference node, the store page corresponding to the child node is distributed, and the goods are registered and sold in the store page corresponding to the child node, and a preset fee of the sold item is set as the start-up terminal It includes an entry terminal to be paid.

According to any one of the above-described problem solving means of the present invention, the pre-sales shopping mall centered on sellers can be infinitely expanded into a tree-structured network to be reborn as a large store selling linked products within one store page. In addition, one store is used as a reference node, and as a child node that has it as a parent node, the related store forms one branch, and the design of each store page is provided as a customized template so that the user can freely edit it. In addition, customer loyalty can be increased by rewarding a predetermined percentage of the difference between the selling price and the supply price to the customer, and the seller and the consumer can both benefit by setting fees differently based on the seller's rating and depth within the network structure. Can provide a platform.

1 is a view for explaining an infinite extension network-based shopping mall service providing system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a shopping mall service providing server included in the system of FIG. 1.
3 is a view for explaining an infinite extension network among infinite extension network-based shopping mall services according to an embodiment of the present invention.
4 is a diagram for explaining a margin of an infinite extension network-based shopping mall service according to an embodiment of the present invention.
5 is a diagram for explaining a customized template among infinite extension network-based shopping mall services according to an embodiment of the present invention.
6 is a view for explaining an embodiment in which a product is registered in an infinitely extended network-based shopping mall service according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains may easily practice. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. In addition, in order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and like reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with other elements in between. . Also, when a part is said to “include” a certain component, it means that the component may further include other components, not to exclude other components, unless otherwise stated. However, it should be understood that the existence or addition possibilities of numbers, steps, actions, components, parts or combinations thereof are not excluded in advance.

The terms "about", "substantially", and the like used throughout the specification are used in or near the numerical values when manufacturing and material tolerances unique to the stated meanings are presented, and the understanding of the present invention. To help, accurate or absolute figures are used to prevent unconscionable abusers from unduly using the disclosed disclosure. The term "~(step)" or "step of" as used in the entire specification of the present invention does not mean "step for".

In the present specification, the term “unit” includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be realized using two or more hardware, and two or more units may be realized by one hardware.

In the present specification, some of the operations or functions described as performed by the terminal, the device, or the device may be performed instead on the server connected to the corresponding terminal, device, or device. Similarly, some of the operations or functions described as being performed by the server may be performed in a terminal, apparatus, or device connected to the corresponding server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means that the unique number of the terminal or identification information of the individual, which is identification data of the terminal, is mapped or matched. Can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining an infinite extension network-based shopping mall service providing system according to an embodiment of the present invention. Referring to FIG. 1, the infinite extension network-based shopping mall service providing system 1 includes at least one start-up terminal 100, a shopping mall service providing server 300, at least one entry terminal 400, and a customer terminal 500. It may include. However, the system 1 for providing a shopping mall service based on the infinite extension network of FIG. 1 is only an embodiment of the present invention, and thus the present invention is not limitedly interpreted through FIG. 1.

At this time, each component of FIG. 1 is generally connected through a network (network, 200). For example, as shown in FIG. 1, at least one start-up terminal 100 may be connected to the shopping mall service providing server 300 through the network 200. In addition, the shopping mall service providing server 300 may be connected to at least one start-up terminal 100, at least one entry terminal 400, and a customer terminal 500 through the network 200. Further, the at least one entry terminal 400 may be connected to the shopping mall service providing server 300 through the network 200. Also, the customer terminal 500 may be connected to the shopping mall service providing server 300 through the network 200.

Here, the network means a connection structure capable of exchanging information between each node such as a plurality of terminals and servers, and examples of such a network include RF, 3GPP (3rd Generation Partnership Project) network, and LTE (Long Term) Evolution (Evolution) network, 5GPP (5th Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet (Internet), Local Area Network (LAN), Wireless Local Area Network (LAN), Wide Area Network (WAN) , PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, and the like.

In the following, the term at least one is defined as a term including singular and plural, and even if the term at least one does not exist, each component may exist in singular or plural, and may mean singular or plural. It will be self-evident. In addition, it may be said that each component is provided in a singular or plural form, depending on the embodiment.

The at least one start-up terminal 100 receives a shopping mall from the shopping mall service providing server 300 by using a web page, an app page, a program or an application related to an infinite extension network-based shopping mall service, and registers its product on the store page It may be a terminal that expands to infinity by forming a leaf of a tree structure using a store page of the start-up terminal 100 as a reference node by selling it or by entering the entry terminal 400. At this time, the reason for using the infinite expansion network is that more consumers tend to attract more publicity and ratings even in the store page in the same shopping mall. By receiving a fee from the tenant entering as a standard, the founder is able to operate the store page at a fee paid by the tenant even if they do not sell any items. Of course, it is not limited to the above-described purpose, there may be various purposes. At this time, in one embodiment of the present invention, as described above, the founder may directly sell the product, but the founder will be limited to the role of managing the tenant and receiving the fee. Likewise, an entrant may define himself as a person who sells goods by selling a separate store page as a child node to the store page of the founder himself, although he or she may be the founder himself. Of course, the tenant may also receive an occupant corresponding to a child node whose own store page is a reference node, but in one embodiment of the present invention, only one step is formed, that is, only one step of the founder-entrant is formed. It is assumed and explained. Of course, it is possible to have more than 1 step to N steps, and N is defined as infinity. Further, the at least one start-up terminal 100 may use a template or a layout corresponding to a predetermined default for a store page, but may be a terminal capable of changing the layout size, arrangement, design, and the like.

Here, the at least one start-up terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. At this time, the at least one start-up terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one start-up terminal 100 is, for example, a wireless communication device that is guaranteed for portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT)-2000, Code Division Multiple Access (CDMA)-2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet ) It may include all kinds of handheld-based wireless communication devices such as a terminal, a smartphone, a smartpad, and a tablet PC.

The shopping mall service providing server 300 may be a server that provides an infinite extension network-based shopping mall service web page, app page, program, or application. In addition, the shopping mall service providing server 300 may be a server that receives a request to sell a shopping mall from the start-up terminal 100 and sells the shopping mall for free or for a fee. In addition, the shopping mall service providing server 300, when managing the store page in the start-up terminal 100, to enter the entry terminal 400, the number of node layers formed between the start-up terminal 100 and the entry terminal 400 Alternatively, it may be a server that differently sets a fee paid from the entry terminal 400 to the start-up terminal 100 according to the index or depth. In addition, the shopping mall service providing server 300 may be a server that changes the layout, template, and design of the store page so that when the template is changed in the start-up terminal 100, it is applied. In addition, the shopping mall service providing server 300 may be a server that receives a supply price and a selling price so as to calculate a margin when registering an item at the terminal 400, and receives a fee corresponding to a preset percentage of the calculated margin. It may be a server provided to a customer. In addition, the shopping mall service providing server 300 may be a server that rewards margins to customers and sellers by applying a marketing plan according to the rating of the customer and the rating of the seller (founder, entrant).

Here, the shopping mall service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like.

The at least one entry terminal 400 may be a terminal of an occupant who entered the store page of the start-up terminal 100 using a web page, an app page, a program, or an application related to an infinitely extended network-based shopping mall service. At this time, the at least one entry terminal 400 uploads the goods to the store page corresponding to the child node, and the terminal can easily change the size or layout design by dragging and dropping the layout or template of the uploaded goods content. Can be In addition, the at least one entry terminal 400 may be a terminal that sets a supply price and a sale price of goods so that a fee corresponding to a margin is rewarded to a customer, and between a reference node of the start-up terminal 100 and its child node. It may be a terminal that pays or receives a fee depending on the depth or the seller class.

Here, the at least one entry terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. At this time, the at least one entry terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The at least one entry terminal 400 is, for example, a wireless communication device in which portability and mobility are guaranteed, such as navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT)-2000, Code Division Multiple Access (CDMA)-2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet ) It may include all kinds of handheld-based wireless communication devices such as a terminal, a smartphone, a smartpad, and a tablet PC.

The customer terminal 500 may be a terminal of a customer who purchases goods using a web page, an app page, a program, or an application related to an infinite extension network-based shopping mall service. At this time, the customer terminal 500 may be a terminal that joins a member and purchases goods at a supply price using points corresponding to the amount paid at the time of subscription, and pays the amount corresponding to the difference between the selling price and the supply price in points. At this time, the supply price is an amount received by the shopping mall service providing server 300 after sale, and may be a price including a VAT. Further, the market price may be a recommended consumer price or a price distributed in the market. In addition, the selling price is the amount that the customer pays when purchasing the product. Here, the terminal 400 may be set differently according to sales volumn (SV) and promotion volumn (PV) as to how the goods are to be sold and profits are distributed. With the margin granted, the seller can get up to 90% of the SV back. In addition, PV is a merchandise sold by registering the product that is directly selected and verified by the company as the point of sale value assigned to the product sold by the shopping mall service providing server 300, and entered according to the level of the purchased customer terminal 500 It is a sales method in which the rating of the terminal 400 is increased. Here, the higher the rating of the terminal 400, the higher the margin or the bonus according to the performance may be.

Here, the customer terminal 500 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. At this time, the customer terminal 500 may be implemented as a terminal that can access a remote server or terminal through a network. The customer terminal 500 is, for example, a wireless communication device in which portability and mobility are guaranteed, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, Code Division Multiple Access (CDMA)-2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro) terminal, It may include all kinds of handheld-based wireless communication devices such as a smart phone, a smart pad, and a tablet PC.

FIG. 2 is a block diagram for explaining a shopping mall service providing server included in the system of FIG. 1, and FIG. 3 is a view for explaining an infinite expansion network among infinite expansion network-based shopping mall services according to an embodiment of the present invention , FIG. 4 is a diagram for explaining a margin of an infinitely expanded network-based shopping mall service according to an embodiment of the present invention, and FIG. 5 is a description of a customized template among infinitely expanding network-based shopping mall services according to an embodiment of the present invention 6 is a view for explaining an embodiment in which a product is registered in an infinitely extended network-based shopping mall service according to an embodiment of the present invention.

2, the shopping mall service providing server 300 includes an infinite extension unit 310, a marketing plan unit 320, a customized template unit 330, a margin setting unit 340, and a pre-sale unit 350 can do. At this time, when explaining each configuration of FIG. 2, description will be made with reference to FIGS. 3 to 6, which are embodiments in which each configuration is implemented.

A shopping mall service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one start-up terminal 100, at least one entry terminal 400, and at least one customer When transmitting an infinitely extended network-based shopping mall service application, program, app page, web page, etc. to the terminal 500, at least one start-up terminal 100, at least one entry terminal 400, and at least one customer terminal The 500 may install or open an infinite extension network-based shopping mall service application, program, app page, web page, and the like. In addition, the service program may be driven in at least one start-up terminal 100, at least one entry terminal 400, and at least one customer terminal 500 using a script executed in a web browser. Here, a web browser is a program that enables the use of the world wide web (WWW) service, and refers to a program that receives and displays hypertext written in hypertext mark-up language (HTML), for example, Netscape. , Explorer, Chrome, and the like. Also, the application means an application on the terminal, and includes, for example, an app that is executed on a mobile terminal (smartphone).

Referring to FIG. 2, when the infinite extension unit 310 uses the infinite extension network in the start-up terminal 100, the store page is a store page so that at least one entry terminal 400 forms a node in a tree form. Can generate At this time, as multi-level, network, and pyramid marketing techniques are introduced into e-commerce, interest in multi-level electronic commerce (ML-EC: Multi Level Electronic Commerce or E-LM: Electronic Multi Level Marketing) is growing. At this time, multi-level e-commerce is a new sales method created by the introduction of the e-commerce method by multi-level marketing, which is an infinite introduction sales through a network. In the United States, Nu Skin already sells its products along with Internet services to its members through Big Planet, an internet business subsidiary, and Amway introduces and uses e-commerce under the name of Quixtar. have. The multi-level technique has expanded its influence into all areas of the modern society due to a useful tool called a shopping mall. The reason why the combination of e-commerce and multi-level marketing is spreading is based on the common point that both multi-level marketing and e-commerce deal directly with producers and consumers. This is because each other complements each other.

Based on this basic concept, referring to FIG. 3, the infinite extension unit 310 according to an embodiment of the present invention does not recruit members in stages, but when one founder opens a store page, the founder's With the start-up terminal 100 as a parent node or a reference node, by continuously pasting the entry terminal 400 as a child node, the store page in one shopping mall is turned into one large mart or large shopping mall. For example, suppose that the founder received a free sale of a shopping mall from the shopping mall service providing server 300. Most shopping malls sell only one item or sell their own items or services. At this time, the fact that selling various items together rather than selling only one is advantageous for increasing sales or inducing consumers, so it is the basic theory of marketing. Therefore, it accepts tenants who sell various items accordingly, and distributes the store page to the tenants. Do it, but it is structured like a hypermarket because it is tied to one founder's store page. At this time, the start-up terminal 100 becomes a reference node, and the entry terminal 400 forms a tree structure that becomes its child node. Since the another entry point can be received by the entry terminal 400 as its child node, this is continuous. Can be expanded, and the stage can be expanded from stage 1 to infinity.

In addition, the infinite expansion unit 310 may further use a method of analyzing the infinite expansion network, for example, an entrant selling A as a entrant of his store page as a seller selling B, a competitor of A. If received, it has a competitive product in one roof, so if the sales volume of A does not increase, the sales volume of B does not increase, thereby establishing a self-defeating relationship rather than a win-win relationship. Accordingly, the infinite expansion unit 310 expresses an individual as a node and a relationship between each node as a link when performing infinite expansion, and various types of measurement indicators of connection types or structures between entities. You can use analytical techniques to visualize by analyzing or plotting with. New knowledge can be created through grafting with other techniques such as knowledge transfer factor analysis, keyword relationship analysis, and R&D information packaging. Various indicators can be used to understand the characteristics of the connection structure on the network. Density, centrality, centralization, etc. can be used, and density refers to the degree of connection between network nodes. And, the high density of the network means that the exchange of information is active, and the diffusion of information is fast. Centrality is an indicator of the degree to which a specific seller (the tenant) is located closer to the center in the entire network, and is divided into connection centrality, proximity centrality, and mediation centrality. In addition, the concentration is an index that expresses the degree of concentration of the entire network to one node, and is divided into connection degree concentration, proximity concentration, and mediation concentration. The degree of concentration of connection is to measure the degree of centralization of the entire network according to the degree of connection between each node, and the degree of proximity is an index to measure the degree of centralization of the entire network based on the distance between each node. And the mediation concentration is an index that measures the degree of centralization of the entire network based on the mediation of each node. Tools such as UCINET, NetMiner, R, and NodeXL can be used for network analysis, which expresses data as a matrix. If there is a relationship between the rows and columns, enter 1, otherwise enter or quantify. It can be expressed as a value. In addition, a quasi network can be generated by deriving an indirect relationship based on a direct relationship between individuals.

The infinite extension unit 310 queries, through a machine learning such as deep learning, a genetic learning, or an unsupervised learning, as to which node should accept a tenant who sells what kind of goods as a child node. ) Will be displayed (list of win-win companies), in which case the cooperation index can be used. At this time, the cooperative value means the total value that a company creates through cooperation with the outside. In principle, it constitutes the intangible value of the company along with the brand equity, management competency, and technical value. That means the main source. The cooperation index was developed as a measure for expressing the value of cooperation, and according to the high and low cooperation index, it is possible to grasp the level of capability to enhance cooperation value in the company. First of all, Corporate Value (Corporate Value) is a new term that refers to the corporate value created through cooperation, and means the sum of the values that a company creates through cooperation with the outside world. At this time, the total value of the company consists of tangible assets and intangible assets. The value of cooperation is included among them as a type of intangible asset, which has various monetary effects, which greatly affects tangible assets.

To this end, an association rule algorithm can be used. The association rule algorithm is one of data mining analysis methods, for example, an algorithm that reveals the association that a customer who purchases a product A is more likely to buy a product B. In other words, it is to find the correlation rules between the product A and the product B. Association analysis is easy to apply and provides meaningful information compared to other data mining techniques. Association analysis can be used to find the association of each item based on evaluation criteria such as support, reliability, and improvement. In addition, various evaluation measures have been developed as criteria for evaluating association. Support of the evaluation of the related rules means the ratio of A, B, and C among all customers, and is defined as IF A & B THEN C = P(A∩B∩C). Reliability (Confidence) means the ratio of customers who bought C among customers who bought A and B, and is defined as IF A & B THEN C = P(A∩B∩C)/P(A∩B) . The improvement (Lift) is the ratio of the customer who bought C among the customers who bought A and B divided by the customer who bought C among all customers. IF A & B THEN C = P(C|A∩ B)/P(C). Using this, the infinite expansion unit 310 does not receive any seller or tenant when expanding a node, but a person who purchases a product item of an industry sold by a parent node (tenant) is an arbitrary company. Probability to visit can be estimated through the reliability of association rules, and list of companies whose metrics, such as reliability, exceed a preset percentage, can be selected to select child nodes, so that mutually beneficial companies can form one branch in the network. Can. Of course, in addition to the above-described method, the method of selecting a win-win company may be various and is not limited to the above-described method.

Referring to FIGS. 2 and 4, the marketing plan unit 320 may provide a preset fee to the start-up terminal 100 when selling an item on a store page of at least one entry terminal 400. Recently, in 2011, the Supreme Court stopped trading with Ampoule Online and stopped trading with Ampoule Online to seven small sellers, the plaintiff eBayMarket, a business operator that brokered online transactions between sellers and buyers on the Internet. By dismissing and returning the centrifugal claim that the acts that demanded it belong to the acts of exclusion from unfair competitors under Article 3-2, Paragraph 1, Paragraph 5 of the Monopoly Regulation Act, the result was the legal recognition of the tyranny of large retailers. . This means that eBay has regulated the sale of goods on other platforms by other small sellers as a judicial decision by the judiciary. In this environment, sellers can go further, even if the distributor raises the brokerage fee. Even if it prevents the transaction, the seller leads to the result that he has to listen intently. This is due to the reflux effect of the typical double-sided market platform, which charges free services to consumers and service prices to sellers, in order to increase consumers from the beginning. In this process, sellers ask for excessive fees and fight bleeding competition. The customer must use the service without knowing this, and in the process, the advertising costs of the platform broker and the profits of the platform usage cost are maintained.

Accordingly, in one embodiment of the present invention, a method of distributing margins to consumers also increases the loyalty and purchase performance of consumers without excessive costs for maintaining advertisements or platforms, and the cost to enter advertisements or maintenance costs is low. Therefore, we want to provide a way for the seller, the consumer, and the platform provider to coexist by providing it to the seller without incurring excessive fees to the seller. To this end, the marketing plan unit 320 allows the consumer to calculate the amount other than the supply price set by the seller as a point, so that the purchase is possible without paying all of the selling price, and also the consumer uses a service burden such as membership By doing so, loyalty can be increased.

2 and 5, the customized template unit 330 may provide an interface for customizing at least one type of layout and design so as to arrange item content registered in a store page. At this time, shopping malls require planning and a well-organized composition, and in particular, the success and failure of the shopping malls depend on which design is independently equipped. That is, in order to manage a novel shopping mall image or to maintain novelty of product information, a superior design is required than other shopping malls. Therefore, these tasks are mainly performed by experts, and it is not easy for the general public to effectively perform them. Accordingly, the customized template unit 330 according to an embodiment of the present invention may provide a tool to help design such a shopping mall more easily at a certain level.

At this time, it can be understood that the template is the basis for being used identically over several pages. If the template function is used without a cumbersome task in building a shopping mall, the screen can be more easily managed and a new screen can be easily inserted. . Therefore, by systematically constructing and librarying these templates, it is possible to consistently manage the design process required for building the entire store. Here, further, the customized template unit 330 does not provide a uniform uniform template, but provides basic default values, but can be easily arranged without adjustment of design, arrangement, color, content arrangement, size, etc. It can provide a customizable interface. At this time, the customized template unit 330 may provide an interface for changing the size and arrangement of the content of the items included in at least one kind of layout on the store page to drag and drop, but is not limited thereto. It is not.

The margin setting unit 340 receives the registered supply price and the selling price of the registered goods from the terminal 400, sets a margin corresponding to a preset percentage from the difference obtained by subtracting the supply price from the input selling price, and sets the margin Points can be paid to purchasers. At this time, since PV and SV are as described above, detailed description will be omitted.

The pre-sale unit 350 provides a shopping mall page, and when the start-up terminal 100 applies for the sale of a shopping mall, the pre-sale unit 350 may distribute the shopping mall to the start-up terminal 100 in response to the pre-sale application. Accordingly, the start-up terminal 100 receives a shopping mall from a shopping mall page to open a store page, and when there is at least one entry terminal 400 on the store page, the at least one entry terminal 400 displays a store page. An infinite expansion network in which other store pages corresponding to the child node are generated around the corresponding reference node may be used, and the entry terminal 400 may use the store page of the start-up terminal 100 as a reference node, corresponding to the child node. The store page is sold, the item is registered and sold on the store page corresponding to the child node, and a preset fee for the sold item can be paid to the start-up terminal 100. At this time, the entrepreneurship terminal 100 manages at least one entry terminal 400 connected as a child node to the store page of the entrepreneurship terminal 100 without registering the goods after the sale of the shopping mall, and is capable of operating the pre-sale shopping mall. Do. In addition, referring to FIG. 6, when an article is registered in the start-up terminal 100, it may be simultaneously exposed to at least one shopping mall page provided by the shopping mall service providing server 300.

The items not described for the method for providing the infinite extended network-based shopping mall service of FIGS. 2 to 6 are easily the same or the same as those described for the method for providing the infinite extended network-based shopping mall service through FIG. 1 above. Since it can be inferred, the following description will be omitted.

The infinitely extended network-based shopping mall service according to an embodiment described with reference to FIG. 5 may also be implemented in the form of a recording medium including instructions executable by a computer such as an application or program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include any computer storage medium. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The infinitely extended network-based shopping mall service according to the above-described exemplary embodiment of the present invention may be executed by an application basically installed in a terminal (which may include a program included in a platform or an operating system basically mounted in the terminal). , It may be executed by an application (that is, a program) installed by the user directly on the master terminal through an application providing server such as an application store server, an application, or a web server related to a corresponding service. In this sense, the method for providing an infinitely extended network-based shopping mall service according to an embodiment of the present invention described above is implemented as an application (that is, a program) basically installed in a terminal or directly installed by a user, and is read by a computer such as a terminal. Can be recorded on a recordable medium.

The above description of the present invention is for illustration only, and those skilled in the art to which the present invention pertains can understand that it can be easily modified to other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and it should be interpreted that all changes or modified forms derived from the meaning and scope of the claims and equivalent concepts thereof are included in the scope of the present invention. do.

Claims (7)

When a shopping mall page is sold from a shopping mall page to open a store page, and at least one entry terminal exists on the store page, the at least one entry terminal corresponds to a child node centering on a reference node corresponding to the store page. A start-up terminal using an infinite expansion network in which other store pages are generated;
When the infinite extension network is used by the start-up terminal, the infinite extension unit generating the store page so that at least one entry terminal forms a node in a tree form using the store page as a reference node, and the store page of the at least one entry terminal In the case of selling goods, a shopping mall service providing server including a marketing plan unit that provides a preset fee to the start-up terminal;
The store page of the start-up terminal is used as a reference node, a store page corresponding to a child node is pre-sale, and goods are registered and sold in the store page corresponding to the child node, and a preset fee of the sold item is set in the start-up terminal An entry terminal to be paid in;
A shopping mall service providing system based on an infinite extension network including a.
According to claim 1,
The shopping mall service providing server,
A customized template unit that provides an interface for customizing at least one kind of layout and design so as to arrange item contents registered on the store page;
Infinite expansion network-based shopping mall service providing system further comprising a.
According to claim 2,
The custom template part,
An infinite expansion network-based shopping mall service providing system, wherein the store page provides an interface for changing the size and arrangement of the content of the contents included in the at least one kind of layout to drag and drop.
According to claim 1,
The shopping mall service providing server,
The supply price and the selling price of the registered goods are input from the terminal, and a margin corresponding to a preset percentage is set from the difference obtained by subtracting the supply price from the input selling price, and the set margin is given as a point to the buyer who purchased the product A margin setting unit for payment;
Infinite expansion network-based shopping mall service providing system further comprising a.
According to claim 1,
The shopping mall service providing server,
A pre-sale unit which provides the shopping mall page and, when the start-up terminal applies for the sale of the shopping mall, distributes the shopping mall to the start-up terminal in response to the sale request;
Infinite expansion network-based shopping mall service providing system further comprising a.
According to claim 1,
The start-up terminal,
Infinite expansion network-based shopping mall service providing system characterized in that at least one entry terminal connected as a child node to a store page of the start-up terminal can be managed and the operated shopping mall is operated even if the goods are not registered after the sale of the shopping mall. .
According to claim 1,
When the product is registered at the start-up terminal, an infinite expansion network-based shopping mall service providing system, characterized in that it is simultaneously exposed to at least one shopping mall page provided by the shopping mall service providing server.

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