KR20190058999A - Ar-based promotion system and method - Google Patents

Abstract

Disclosed are an augmented reality-based promotion system and a method thereof. The augmented reality-based promotion system comprises a mobile terminal and a promotion providing server. In detail, the mobile terminal is configured to acquire a current position and to acquire a peripheral image of the current position and output the peripheral image to a screen. Moreover, the promotion providing server is configured to extract a shop displayed on the peripheral image from a list of previously stored shops when the current position of the mobile terminal and the peripheral image are received by the mobile terminal, to create an interface for confirmation of a location of the shop displayed in the peripheral image or a pre-registered promotion, to create an interface for confirmation of an additional promotion by creating the additional promotion associated with other shops based on the shop displayed in the peripheral image, to generate an augmented reality image by synthesizing the peripheral image with the interface, and to transmit the augmented reality image to the mobile terminal so that the augmented reality image can be output to the screen of the mobile terminal.

Description

[0001] AR-BASED PROMOTION SYSTEM AND METHOD [0002]

The present invention relates to an augmented reality-based promotion system and method, and more particularly to a system and method for augmented reality-based advertisement that generate an augmented reality image for providing promotion information provided from a store near a user and output the generated augmented reality image to a terminal And more particularly,

Augmented Reality (AR) is a field of virtual reality that is a computer graphic that synthesizes a virtual object in a real environment and makes it look like an object in the original environment. Augmented reality is becoming a technique for expressing complex data in an intuitive way. In particular, augmented reality is widely used as a means of advertising in that it stimulates the curiosity of the user, and both the ad provider and the ad receiver are highly satisfied.

On the other hand, a marker-based recognition technique for locating a virtual object in a space of a real world and locating a virtual object based on the marker is generally used when an augmented reality image is generated. However, such a marker-based recognition method has a problem in that the marker recognition rate deteriorates according to the distance and direction change to the marker. When the augmented reality technology is used to provide advertisements, if the recognition rate of such a marker is low, there is a problem in providing the advertisement, so a new method needs to be proposed.

On the other hand, in the conventional augmented reality-based promotion system, most of the promotions registered in advance by the promoter providing company are provided in the right place. When the promotions can not be registered in advance due to shortage of personnel or idea exhaustion, Based promotion system is difficult to use.

According to an aspect of the present invention, there is provided an augmented reality-based promotion system for generating an augmented reality image by generating a promotion associated with another store when an augmented reality image for providing a promotion of a store is generated.

In another aspect of the present invention, there is provided a method of providing a store including a neighboring image using a current location of a mobile terminal and a pre-registered target image when generating an augmented reality image for providing a promotion of a store, Based augmented reality promotion method.

According to an aspect of the present invention, an augmented reality-based promotion system comprises: a mobile terminal for acquiring a current position, acquiring a peripheral image of a current position and outputting the acquired peripheral image, and a controller for acquiring a current position and a surrounding image of the mobile terminal from the mobile terminal Extracting a shop displayed in the peripheral image from among a list of previously stored stores and generating an interface for confirming a position of the shop displayed in the peripheral image or a previously registered promotion, And generates an augmented reality image by synthesizing the interface with the peripheral image, and outputs the augmented reality image to the display unit of the mobile terminal To the mobile terminal And a providing server for sending promotion.

Meanwhile, the promotion providing server extracts a shop displayed on the peripheral image based on the current position of the mobile terminal, searches for a target image stored in advance in the peripheral image, and if the target image is found, The shop corresponding to the target image can be extracted from the shop list.

In addition, the promotion providing server may generate an interface for providing the promotion having the discount event guide or coupon downloading function displayed on the peripheral image.

When the coupon download is received from the user through the interface for providing the promotion, the promotion server transmits the coupon to the mobile terminal, and transmits the coupon transmission history to the mobile terminal, And sorting and storing the category of the shop providing the coupon according to a predetermined criterion.

The promotion server may further include analyzing a coupon transmission history of the mobile terminal to calculate a promotion preference of the user of the mobile terminal according to a promotion classification. When generating an interface for providing the promotion, If there are a plurality of promotions, the plurality of promotions may be listed in order of the promotion preference to generate an interface for providing the promotion.

Further, the promotion server may further include calculating a promotion preference of the user of the mobile terminal according to the promotion classification by analyzing the coupon transmission history of the mobile terminal, and may generate the additional promotion by reflecting the promotion preference .

In addition, the promotion providing server may check the business type of the shop displayed on the peripheral image, visit the shop displayed on the peripheral image according to the business type and position of the shop displayed on the peripheral image, Extracting a shop to create a course, generating the additional promotion associated with a plurality of shops included in the course, and receiving a course guide from a user through an interface for providing the additional promotion, And calculating and providing an optimal route to the first store of the first store.

In addition, the promotion providing server groups adjacent shops including a shop appearing in the peripheral image, sets a visit of each shop included in the group as a quest, and whenever each quest is completed, Once completed, you can create additional promotions that offer coupons.

Further, the promotion providing server extracts a neighboring shop list, which is a shop list within a predetermined radius, centering on the current position of the mobile terminal in the shop list, generates an interface for providing the neighboring shop list, And combining the interface for providing the neighboring shop list to the peripheral image when generating the real image.

Further, the promotion providing server extracts a neighboring shop list, which is a shop list within a predetermined radius, centering on the current position of the mobile terminal in the shop list, and stores the current position of the mobile terminal and the corresponding And generating an interface for providing the map screen, and synthesizing an interface for providing the map screen to the peripheral image when generating the augmented reality image, .

According to another aspect of the present invention, an augmented reality-based promotion method comprises: acquiring a current location of a user and a neighboring image of the current location through a mobile terminal, and using a current location of the mobile terminal and a previously registered target image And generating an interface for providing a location or a promotion of the shop displayed on the peripheral image, wherein the additional promotion associated with the other store based on the shop displayed on the peripheral image, Generates an interface including the additional promotion confirmation, generates an augmented reality image by synthesizing the interface generated in the peripheral image, and outputs the augmented reality image to the screen of the mobile terminal.

On the other hand, extracting a shop displayed in the peripheral image from among a list of shops stored in advance using the current position of the mobile terminal and a target image registered in advance may be performed by matching the current position of the mobile terminal with the current position of the mobile terminal, Extracts a shop corresponding to the target image from the shop list if the target image is found, extracts a store corresponding to the target image from the shop image,

According to an aspect of the present invention, a user can receive intuitive and immersive information from an augmented reality image. In addition, it is possible to induce user participation by generating and providing promotions linked to a plurality of shops, and it is possible to have an effect of revitalizing the local economy using the promotions.

According to another aspect of the present invention, in order to recognize a target for generating an augmented reality image in a surrounding image, both the position-based method and the marker recognition method are applied, thereby increasing the target recognition rate.

FIG. 1 is a diagram schematically illustrating an augmented reality-based promotion system according to an embodiment of the present invention.
FIG. 2 is a diagram showing an example in which the augmented reality-based promotion system shown in FIG. 1 is actually applied.
3 to 6 are examples of screens output from the mobile terminal shown in FIG.
7 is a flowchart of the control method of the mobile terminal shown in FIG.
8 is a control block diagram of the promotion providing server shown in FIG.
9 is a flowchart of a control method of the promotion providing server shown in FIG.

 BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that the terms " comprises " and / or " comprising ", as used herein, do not exclude the presence or addition of one or more other elements, steps and operations.

FIG. 1 is a diagram schematically illustrating an augmented reality-based promotion system according to an embodiment of the present invention.

Referring to FIG. 1, an augmented reality based promotion system 1000 according to an embodiment of the present invention may include a mobile terminal 100 and a promotion providing server 200. The mobile terminal 100 and the promotion providing server 200 can communicate with each other and transmit and receive predetermined information. The mobile terminal 100 may acquire the current position and the surrounding image of the mobile terminal 100 and transmit the same to the promotion providing server 200. [ The promotion providing server 200 may extract the promotion information of the store stored in advance according to the current position and the surrounding image of the mobile terminal 100 and may generate an augmented reality image for providing the promotion information and transmit the augmented reality image to the mobile terminal 100 .

FIG. 2 is a diagram showing an example in which the augmented reality-based promotion system shown in FIG. 1 is actually applied.

Referring to FIG. 2, the mobile terminal 100 may acquire an image around the current location and transmit the acquired image to the promotion providing server 200. The promotion providing server 200 extracts the promotion information of the store included in the video received from the mobile terminal 100 and generates the augmented reality video synthesized with the interface for providing the promotion information to the video received from the mobile terminal 100 And transmit it to the mobile terminal 100. The mobile terminal 100 can output the augmented reality image received from the promotion providing server 200. [

As described above, the augmented reality-based promotional system 1000 according to the embodiment of the present invention may be configured such that when the mobile terminal 100 is used to photograph the surrounding area to obtain the promotion information, And augmented reality image providing promotion information of a restaurant located in the area is output to the mobile terminal 100. [ Therefore, the user can receive intuitive and immersive information from the augmented reality image. Particularly, the augmented reality-based promotion system 1000 according to an embodiment of the present invention can generate user participation by generating and providing promotions linked to a plurality of shops, and can have an effect of activating the local economy using the promotions . In addition, the augmented reality-based promotional system 1000 according to an embodiment of the present invention analyzes the promotional preference of the user according to the participation of the user's promotion and provides the information according to the promotion preference of the user.

Hereinafter, each component of the augmented reality-based promotion system 1000 according to an embodiment of the present invention shown in FIG. 1 will be described in detail.

First, the mobile terminal 100 is a device capable of communication, capable of inputting and outputting information, and having mobility, for example, a smart phone, a tablet, or the like. In particular, the mobile terminal 100 is provided with a camera module and can acquire a still image or a moving image according to a user's operation. In addition, the mobile terminal 100 may include a location information module, for example, a GPS module, a geomagnetic sensor, a gyro sensor, etc., to confirm or acquire the current location of the mobile terminal 100.

The mobile terminal 100 may be installed with an augmented reality-based promotion providing application installed therein. When the augmented reality-based promotion providing application is executed by the user's operation, the mobile terminal 100 can acquire the current position of the mobile terminal 100 and transmit it to the promotion providing server 200. Also, the mobile terminal 100 may execute a camera module to acquire a peripheral image and transmit it to the promotion providing server 200.

The mobile terminal 100 may output various kinds of information received from the promotion providing server 200 on the screen according to the manipulation of the augmented reality-based promotion providing application of the user. In this regard, the description will be made with reference to Figs. 3 to 6. Fig.

3 to 6 are examples of screens output from the mobile terminal shown in FIG.

3, the mobile terminal 100 may receive and output an augmented reality image from the promotion providing server 200. [ Here, the augmented reality image is an image generated based on a peripheral image acquired by the mobile terminal 100, and may include an interface for confirming a location, a promotion, and the like of a store appearing in the peripheral image. In addition, the augmented reality image may include an interface for confirming a list of neighboring shops by industry and promotion. Also, the augmented reality image may include an interface for confirming the current position of the mobile terminal 100 on the map.

4, when the mobile terminal 100 receives confirmation of a neighboring store list from a user through an interface included in an augmented reality image, the mobile terminal 100 receives a confirmation from the advertisement providing server 200 It is possible to receive and output the shop list located within a predetermined radius around the position. Here, the shop list may include a name of each shop, a distance from the present location to each shop, promotion information provided by each shop, and the like. In addition, the shop list can be generated for each shop type and each promotion according to the user's setting. Further, the shop list may be arranged in the order of the distance from the current position to each shop, the order of the shop providing the user's preferred promotion, and the like.

5, when the mobile terminal 100 receives the map display output from the user through the interface included in the augmented reality image, the mobile terminal 100 receives from the promotion providing server 200 the current position of the mobile terminal 100, It is possible to receive and output the map screen on which the position of the shop located within a predetermined radius is displayed, centered on the current position of the shop 100. Here, the map screen may include an interface for providing a location of a displayed shop, a promotion, and the like, and the user can check additional information about the store displayed on the map screen through the interface.

6, when the mobile terminal 100 receives a promotion confirmation of a specific store from a user through an interface included in the augmented reality image, the mobile terminal 100 may output a discount event guide or coupon download screen for the store, At this time, if the user receives the coupon download, the coupon can be received from the promotion providing server 200 and stored in the coupon box. Here, the promotion of a store may be a promotion associated with another store. For example, the use condition of a coupon issued by a specific shop may be the use of a previous restaurant according to a preset restaurant course. In addition, in the quest type, the quest is completed each time the user visits the preset shop, and the coupon can be issued from the specific shop each time the quest is completed. A detailed description thereof will be given later.

Hereinafter, a method of controlling the mobile terminal 100 included in the augmented reality-based promotion system 1000 shown in FIG. 1 will be described with reference to FIG.

7 is a flowchart of the control method of the mobile terminal shown in FIG.

7, when the augmented reality-based promotion providing application is executed by the user (700), the mobile terminal 100 acquires the current position and the surrounding image and transmits the same to the promotion providing server 200 (710) And receives and outputs the augmented reality image from the promotion providing server 200 responding thereto (720).

When the mobile terminal 100 receives the additional information providing interface included in the augmented reality image from the user 730 and requests the information from the promotion providing server 200, the mobile terminal 100 can receive and output the received information 750 ).

Thereafter, when the mobile terminal 100 receives the return to the augmented reality image from the user (step 750), it receives and outputs the augmented reality image from the promotion providing server 200 (step 720).

Alternatively, the mobile terminal 100 may terminate the augmented reality-based promotion providing application according to the user's operation (760) and return to the augmented reality image (750).

8 is a control block diagram of the promotion providing server shown in FIG.

Referring to FIG. 8, the promotion providing server 200 may include a server communication unit 210, a server control unit 220, and a server memory unit 230. The promotion providing server 200 may be a server of a general type providing predetermined information in response to a client connection request. Hereinafter, each component of the promotion providing server 200 shown in FIG. 8 will be described in detail.

The server communication unit 210 may include one or more components that enable wireless communication between the promotion providing server 200 and the mobile terminal 100. For example, the server communication unit 210 may include a wireless Internet module and a local area communication module.

The server control unit 220 can control the overall operation of the promotion providing server 200. [ In particular, the server control unit 220 may generate an augmented reality image to be provided to the mobile terminal 100. To this end, the server control unit 220 includes a shop extracting unit 221, an additional promotion generating unit 222, an interface generating unit 223, an augmented reality image generating unit 224, a neighboring shop list generating unit 225, A screen generating unit 226 and a promotion preference calculating unit 227. [

When the shop extracting unit 221 receives the current location and the surrounding image of the mobile terminal 100 from the mobile terminal 100 through the server communication unit 210, The store can be extracted. Here, the shop list can be registered by the shop manager, and store information such as shop name, business type, location, and ongoing promotion can be included. For this purpose, the shop extracting unit 221 can construct a website for receiving shop information from the store manager.

The shop extracting unit 221 can extract a shop displayed on the peripheral image based on the current position of the mobile terminal 100 among the shop lists. Here, the current position of the mobile terminal 100 may include not only coordinate values acquired through the GPS module but also absolute direction information acquired through the geomagnetism sensor. Accordingly, the shop extracting unit 221 can extract a shop to be displayed in the surrounding image acquired at the current position of the mobile terminal 100 among the shop lists.

In addition, the shop extracting unit 221 can search for a target image in a surrounding image. The target image is the representative image of each store, and the store manager can register together with his / her store information. The shop extracting unit 221 can search for a target image registered in advance in a peripheral image according to a marker recognition method widely used when creating an augmented reality screen. When the target image is found in the surrounding image, the shop extracting unit 221 can extract a shop corresponding to the target image from the shop list.

As described above, the store extracting unit 221 can increase the target recognition rate by applying both the location-based method and the marker recognition method in order to recognize the target for generating the augmented reality image in the surrounding image.

The additional promotion generating unit 222 can generate additional promotions associated with other stores included in the shop list based on the shop extracted by the shop extracting unit 221. [ The promotions registered by the store manager can be two kinds of discounts, coupons. The additional promotion generating unit 222 may generate a promotion for inducing participation of the user. The additional promotion generating unit 222 can generate a promotion in which a discount or a coupon is provided when the shop is visited according to a preset course. Alternatively, the additional promotion generating unit 222 may generate a promotion in which a discount or a coupon is provided for a specific shop each time the quest is completed, with a shop visit as a quest. At this time, the additional promotion generating unit 222 may request the mobile terminal 100 to take a photograph of the receipt issued at the shop, in order to authenticate the shop visit.

More specifically, the additional promotion generating unit 222 may generate a restaurant course for creating additional promotions. The additional promotion generation unit 222 can identify the business type of the extracted shop and determine the order of the shop in the course of the restaurant. At this time, the restaurant course can be predetermined in the order of the restaurant course. For example, a restaurant course may be predetermined in the order of primary: meal, secondary: dessert. The additional promotion generation unit 222 can check which category of the business type of the extracted restaurant corresponds to which course in the course of the restaurant, and confirm the business type necessary for completing the course of the restaurant. The additional promotion generating unit 222 can extract a shop of the business type necessary for completing a restaurant course from the shop list, and can extract a restaurant closest to the position of the extracted restaurant to complete a restaurant course. When the additional promotion generating unit 222 generates a restaurant course, it can generate additional promotions that are linked between stores included in the restaurant course. For example, when the receipt of the primary shop of the restaurant course is authenticated, the additional promotion creating unit 222 may generate an additional promotion that provides coupons available at the secondary shop of the restaurant course. In addition, the supplementary promotion generating unit 222 may calculate the optimal route from the current location to the first store of the restaurant course, and provide the calculated route to the mobile terminal 100 when the supplementary promotion generating unit 222 is requested by the user.

Alternatively, the additional promotion generation unit 222 may set the visit of the extracted shop as a quest. When the receipt of the extracted shop is authenticated, the additional promotion generating unit 222 may generate an additional promotion that provides coupons available at the shop or another store. The additional promotion generating unit 222 may group the shops adjacent to the shop extracted from the shop list and set the visit of all the shops included in the group as a quest. The additional promotion generating unit 222 may generate additional promotions that provide coupons available at each shop or other store each time a quest is completed and provide coupons with greater benefits when the quests are all completed.

The interface generation unit 223 may generate an interface to be synthesized with the peripheral image received from the mobile terminal 100. [ The interface generation unit 223 can generate an interface for confirming the extracted shop location, promotion, additional promotion, and the like. The interface generation unit 223 can generate an interface for checking the neighboring store list which is a shop list within a predetermined radius from the current position of the mobile terminal 100. [ The interface generation unit 223 may generate an interface for confirming the location of the mobile terminal 100 and the location of the shop included in the adjacent shop list.

In particular, the interface generation unit 223 may include a discount event guide or a coupon download function when creating an interface for confirming a promotion. The interface generation unit 223 may transmit the coupon to the mobile terminal 100 when the coupon download is inputted through the interface for confirming the promotion in the mobile terminal 100. [

The augmented reality image generation unit 224 may generate an augmented reality image by synthesizing an interface with a peripheral image received from the mobile terminal 100. [ The augmented reality image generation unit 224 may synthesize an interface for confirming the location, promotion, and additional promotion of the shop in the area corresponding to the store extracted from the peripheral image. At this time, the augmented reality image generation unit 224 may adjust the size of the interface according to the distance from the current location of the mobile terminal 100 to the store. The augmented reality image generating unit 224 may synthesize an interface for checking neighboring store lists and an interface for map checking at the lower end of the peripheral image. The augmented reality image generation unit 224 generates the augmented reality image and transmits the augmented reality image to the mobile terminal 100 through the server communication unit 210. The mobile terminal 100 can output the augmented reality image.

The neighboring shop list generating unit 225 can extract a store located within a predetermined radius from the current position of the mobile terminal 100 in the store list to generate a neighboring store list. The neighboring shop list generating unit 225 can generate a neighboring shop list in order of stores close to the current location of the mobile terminal 100. [ Alternatively, the neighboring shop list generating unit 225 can generate a neighboring shop list in the order of the promotion preference calculated by the later described promoting preference calculating unit 227. [ In addition, the neighboring shop list generating unit 225 can generate a neighboring shop list including names of respective shops, distance from the current position to each store, promotion information provided by each shop, and the like. The neighboring shop list may be provided to the mobile terminal 100 through an interface for identifying a neighboring store list included in the augmented reality image output to the mobile terminal 100.

The map screen generating unit 226 can generate a map screen in real time on the location of the mobile terminal 100 and the location of a shop included in the adjacent shop list. In addition, when the store displayed on the map screen is selected, the map screen generating unit 226 can calculate the optimal route from the current position of the mobile terminal 100 to the store and display the map on the map screen. Such a map screen may be provided to the mobile terminal 100 through an interface for confirming a map screen included in the augmented reality image output to the mobile terminal 100.

The promotion preference calculating unit 227 may store the coupon transmission history to the mobile terminal 100 and may analyze the coupon transmission history to calculate the preference of the user of the mobile terminal 100 according to the promotion type. The promotional preference calculating unit 227 may classify and store coupon service types transmitted to the mobile terminal 100 according to a predetermined criterion. The promotional preference calculating unit 227 may classify and store the business type of the shop provided with coupons transmitted to the mobile terminal 100 according to a predetermined criterion. The promotional preference calculating unit 227 can calculate the promotional preference of the user according to the promotion category by analyzing the coupon transmission history classified and stored according to the service category and the shop category. The promotional preference calculating unit 227 may calculate the promotional preference according to the number of coupon transmissions per promotional category.

As described above, the promotional preference calculated by the promotional preference calculating unit 227 can be used when creating an interface for providing a promotion. For example, when there are a plurality of promotions of a shop, a plurality of promotions may be listed in order of promotional preferences to create an interface for providing promotions. In addition, the promotional preference calculated by the promotional preference calculating unit 227 can be used when generating additional promotions. In addition, the promotion preference calculated by the promotion preference calculating unit 227 can be used when generating the adjacent shop list.

The server memory unit 230 may store a program for processing and controlling the promotion providing server 200 and may perform a function for temporarily storing data to be input / output.

Hereinafter, a control method of the promotion providing server 200 shown in FIG. 1 will be described with reference to FIG.

9 is a flowchart of a control method of the promotion providing server shown in FIG.

9, when the promotion server 200 receives the current location and the neighboring images from the mobile terminal 100 (900), the promotion server 200 extracts a shop displayed in the neighboring images from the stored store list (910).

The promotion providing server 200 may generate additional promotions associated with other shops based on the shop appearing in the peripheral image (920).

The promotion providing server 200 may extract a shop located within a predetermined radius from the shop list about the current position of the mobile terminal 100 to generate a neighboring shop list (930).

The promotion providing server 200 may generate a map image showing the current location of the mobile terminal 100 and the location of the shop corresponding to the adjacent shop list (940).

The promotion providing server 200 may generate an interface for confirming the location of a shop appearing in a peripheral image, an interface for confirming previously registered promotions and additional promotions, an interface for checking a neighboring store list, and an interface for checking a map image (950).

The promotion providing server 200 may generate an augmented reality image by synthesizing an interface with a peripheral image (960) and transmit it to the mobile terminal 100 (970).

When the promotion providing server 200 is requested to download a coupon according to the promotion from the mobile terminal 100 in step 980, the promotion providing server 200 transmits the coupon to the mobile terminal 100 and stores the transmission history in step 985.

The promotion providing server 200 may analyze the coupon transmission history of the mobile terminal 100 and calculate the promotion preference of the user of the mobile terminal 100 (990).

The control method of the promotional server included in the augmented reality-based promotional system may be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination.

The program instructions recorded on the computer-readable recording medium may be ones that are specially designed and configured for the present invention and are known and available to those skilled in the art of computer software.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

1000: Augmented Reality-based Promotion System
100:
200: Promotion providing server

Claims (12)

A mobile terminal for acquiring a current position, acquiring a peripheral image of a current position, and outputting the acquired peripheral image to a screen; And
And an interface for confirming a location of a shop appearing in the peripheral image or a preset promotion registered in the peripheral image when the current position and the peripheral image of the mobile terminal are received from the mobile terminal, Generating an additional promotion associated with another store based on a store appearing in the peripheral image to generate an interface including the additional promotion confirmation and generating an augmented reality image by synthesizing the interface with the peripheral image, And a promotion server for transmitting the augmented reality image to the mobile terminal so that the augmented reality image can be output to a screen of the mobile terminal. The method according to claim 1,
The promotional offer server,
Extracting a shop displayed on the peripheral image based on a current position of the mobile terminal from the shop list or searching a target image stored in advance in the peripheral image, Augmented reality-based promotional system that extracts a store. The method according to claim 1,
The promotional offer server,
And an interface for providing the promotion having a discount event guide or a coupon download function appearing in the surrounding image. The method of claim 3,
The promotional offer server,
And transmits the coupon transmission history to the mobile terminal when the coupon downloading unit receives the coupon download from the user through the interface for providing the promotion, Based on a predetermined criterion, and storing the categorized advertisement according to a predetermined criterion. 5. The method of claim 4,
The promotional offer server,
Further comprising analyzing the coupon transmission history of the mobile terminal to calculate a promotion preference of the user of the mobile terminal according to the promotion classification. When generating the interface for providing the promotion, if there are a plurality of pre-registered promotions of the extracted shop, Wherein the plurality of promotions are listed in order to generate an interface for providing the promotion. 5. The method of claim 4,
The promotional offer server,
Further comprising analyzing a coupon transmission history of the mobile terminal to calculate a promotion preference of the user of the mobile terminal according to a promotion classification, and generating the additional promotion by reflecting the promotion preference. The method according to claim 1,
The promotional offer server,
A shop to be visited before or after the visit of the shop appearing in the peripheral image is extracted according to the business type and position of the shop appearing in the surrounding image of the shop list to generate a course to be visited Generating the additional promotion associated with a plurality of stores included in the course,
Further comprising calculating and providing an optimal route from the current location to a first store of the course upon receipt of a course guide from a user through the interface providing the additional promotion. The method according to claim 1,
The promotional offer server,
Grouping adjoining stores including the shops appearing in the peripheral images, setting visits of each shop included in the group as a quest, and providing additional promotions for each of the completed quests or providing a coupon when the group's quests are all completed Augmented reality-based promotional system that generates the augmented reality. The method according to claim 1,
The promotional offer server,
Extracting a neighboring shop list that is a shop list within a predetermined radius centering on a current position of the mobile terminal from the shop list and generating an interface for providing the neighboring store list; Further comprising synthesizing an interface for providing a list to the peripheral image. The method according to claim 1,
The promotional offer server,
A map display unit for extracting a neighboring shop list which is a shop list within a predetermined radius centering on the current position of the mobile terminal from the shop list and displaying the current position of the mobile terminal and the position of the shop corresponding to the neighboring shop list Further comprising generating an interface for providing the map screen, and synthesizing an interface for providing the map screen to the peripheral image when generating the augmented reality image. Acquiring a current location of the user and a surrounding image of the current location through the mobile terminal,
Extracting a shop appearing in the peripheral image from a list of previously stored shops using the current position of the mobile terminal and a previously registered target image,
Creating an interface for providing a location or promotion of a shop appearing in the peripheral image, generating an additional promotion associated with another store based on a shop displayed in the peripheral image, and generating an interface including the additional promotion confirmation,
Generates an augmented reality image by synthesizing an interface generated in the peripheral image,
And outputting the augmented reality image to a screen of the mobile terminal. 12. The method of claim 11,
Extracting a shop displayed on the peripheral image from among a list of shops stored in advance using the current location of the mobile terminal and a previously registered target image,
Searching for a target image stored in the peripheral image matching the current location of the mobile terminal and searching for the target image in the surrounding image, Augmented reality-based promotion method that extracts a store that stores a promotional article.

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