KR20180036811A - System and method for proividin marketing imfomation - Google Patents

System and method for proividin marketing imfomation Download PDF

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Publication number
KR20180036811A
KR20180036811A KR1020160123337A KR20160123337A KR20180036811A KR 20180036811 A KR20180036811 A KR 20180036811A KR 1020160123337 A KR1020160123337 A KR 1020160123337A KR 20160123337 A KR20160123337 A KR 20160123337A KR 20180036811 A KR20180036811 A KR 20180036811A
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South Korea
Prior art keywords
customer
information
sns
data
valid data
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KR1020160123337A
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Korean (ko)
Inventor
조현우
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주식회사 큐브위즈
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Priority to KR1020160123337A priority Critical patent/KR20180036811A/en
Publication of KR20180036811A publication Critical patent/KR20180036811A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Abstract

 An internal information collection step of receiving internal customer information stored in a user terminal, and an information collection step of generating an information collection list by using an SNS address of an acquaintance mapped to the user account, connected to at least one SNS server using the user's SNS access information An external information collection step of collecting the SNS data uploaded to the SNS address corresponding to the information collection list in cooperation with at least one SNS server every preset cycle, and a step of normalizing the SNS data using the pre- A mapping step of extracting valid data from the SNS data and mapping the extracted valid data to the internal customer information to update the customer database; and a mapping step of, based on the appearance frequency of the valid data, the recommendation number, the number of shares, Sets the weight of the valid data, and based on the weight, And a transmitting step of providing the marketing information to the user terminal.

Figure P1020160123337

Description

SYSTEM AND METHOD FOR PROVIDING MARKETING IMFOMATION BACKGROUND OF THE INVENTION 1. Field of the Invention < RTI ID =

The present invention relates to a marketing information providing system and a marketing information providing method, more specifically, a marketing information providing system for acquiring customer information in real time in cooperation with an SNS, analyzing acquired customer information, And a marketing information providing method.

Conventional business has been managed by appointment of a friend by telephone or text, meeting was held, and the customer's information obtained through the conversation was written in a separate note pad. However, due to recent developments in technology, such as smart phone, PDA Due to the rapid spread of high-portability devices, customer information is managed through portable devices such as smart phones.

However, there is a problem that information of a customer changed after the meeting is difficult to be secured, so that customer information is still not reflected in real time, and information on important events such as promotion, moving,

Korean Laid-open Patent No. 2015-0094996 (published on August 20, 2015)

 In order to solve the above-described problems, a marketing information providing system and a marketing information providing method for automatically updating customer information using the SNS and providing information necessary for marketing based on updated customer information, have.

A method of providing marketing information for solving the above-mentioned problems includes an internal information collection step of receiving internal customer information stored in a user terminal, a step of connecting to at least one SNS server using SNS access information of a user, An external information collection step of generating an information collection list by using an SNS address of an acquaintance and collecting SNS data uploaded to an SNS address corresponding to an information collection list by interworking with at least one SNS server every preset cycle; A mapping step of extracting valid data from the normalized SNS data using a preset query and updating the customer database by mapping the extracted valid data to internal customer information and a step of displaying the pre- Sets the weight of valid data based on frequency, number of referrals, number of shares, and number of comments And extracting step of extracting, based on weight information from the effective marketing data; and a; transmission step of providing marketing information to the user terminal.

In this case, the marketing information providing method may further include a recommendation step of searching for a customer having a preset event using valid data and internal customer information at a preset cycle to generate a business list and providing the business list to the business list user terminal have.

In addition, the recommendation step may include analyzing needs of a customer who has generated a predetermined event through analysis of valid data matched to a customer in which a preset event has occurred and internal customer information, and searching for a product corresponding to the customer's needs The method comprising the steps of:

The recommendation step may include accessing an SNS address corresponding to a customer in which a preset event occurs in association with at least one SNS server, and uploading information on a product corresponding to the customer's needs to the SNS can do.

In addition, the mapping step may include extracting at least one customer information of the customer's career, affiliation, position, education, residence, contact, marital status, and interest from the valid data, And updating the received data.

According to an embodiment of the present invention, there is provided a marketing information providing system including a user terminal storing internal customer information and a customer management server providing marketing information to the user terminal, The method includes generating an information collection list by using an SNS address of an acquaintance mapped to a user account, connecting at least one SNS server using the SNS access information of the user, An external customer information collecting unit for collecting SNS data uploaded to the SNS address corresponding to the information collection list in cooperation with each other at a preset cycle; and an external customer information collecting unit for normalizing the SNS data and extracting valid data from the normalized SNS data using a pre- And extracts the valid data and maps it with internal customer information to update the customer database And a marketing recommendation unit configured to set weights of effective data based on the appearance frequency, the number of referrals, the number of shares, and the number of comments of the pre-set search words of valid data, and to extract marketing information from valid data based on the weights can do.

In addition, the marketing recommendation unit may search for a customer having a preset event by using the valid data and the internal customer information every predetermined period, and generate a business list and provide the business list to the user terminal.

In addition, the marketing recommendation unit analyzes the needs of a customer who has generated a predetermined event through analysis of valid data matched to a customer in which a predetermined event has occurred and internal customer information, and analyzes the customer's needs .

In addition, the marketing recommendation unit may connect the SNS address corresponding to the customer in which the preset event occurs in association with the at least one SNS server, and upload the information on the goods corresponding to the customer's needs to the SNS.

Also, the data management unit may extract at least one customer information of the customer's career, affiliation, position, education, residence, contact, marital status, and interest from the valid data and update the internal customer information using at least one customer information can do.

 As described above, by providing the marketing information based on the valid data acquired in cooperation with the SNS server, it is possible to reduce the information collection time and efforts for marketing.

In addition, by creating a business list for a customer in which an event has occurred, it is possible to facilitate the management of the business schedule of the user.

Also, the customer's needs can be analyzed using the data acquired through the SNS server, and the marketing strategy can be easily established by raising the corresponding goods.

FIG. 1 schematically shows a marketing information providing system according to an embodiment.
2 is a diagram for explaining an application example of a marketing information providing system according to an embodiment.
3 is a control block diagram for explaining a customer management server of the marketing information providing system according to the embodiment.
4 is a diagram for explaining data encryption.
5 is a flowchart illustrating a marketing information providing method according to an embodiment.
FIG. 6 is a diagram for explaining the external customer information collecting step of FIG. 5 in more detail.
FIG. 7 is a diagram for explaining the customer database updating step in more detail.
FIG. 8 is a diagram illustrating an application example of a marketing information providing method according to an embodiment of the present invention.

Brief Description of the Drawings The advantages and features of the present invention, and how to accomplish them, will become apparent with reference to the embodiments described hereinafter with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term, not on the name of a simple term, but on the entire contents of the present invention. Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a view schematically showing a marketing information providing system 10 according to an embodiment.

Referring to FIG. 1, a marketing information providing system 10 according to an embodiment includes a user terminal 100 and a customer management server 200.

The user terminal 100 may transmit the stored internal customer information to the customer management server 200 and may provide the user with the marketing customer related information transmitted from the customer management server 200. Here, the marketing customer-related information may be marketing information on important changes of the customer, a business list for the customer in which the predetermined event occurs, and recommended product information corresponding to the customer's needs, which will be described in detail below .

The user terminal 100 is connected to a communication network and can exchange data with the customer management server 200. To this end, the user terminal 100 may be connected to a communication network using a wire / wireless communication protocol.

In addition, the user terminal 100 may include input means for receiving predetermined information from a user and display means for providing marketing related information to the user. Also, the user terminal 100 may be provided with a customer management program. Here, the customer management program is an application for managing customer information or customer business schedule, and may be distributed by an administrator of the customer management server 200, which will be described below.

In FIG. 1, the user terminal 100 is shown as a smartphone, but the user terminal 100 is not limited thereto. For example, the user terminal 100 may be an information processing device used in a fixed position such as a desktop or a portable information processing device such as a portable media player (PMP), a personal digital assistant (PDA), a tablet PC, It should be understood that the term " device "

The marketing information providing system 10 dynamically collects external customer information corresponding to the internal customer information transmitted from the user terminal 100 in association with the SNS server, maps the collected information to the internal customer information, . The marketing information providing system 10 can select a marketing target customer or generate a marketing strategy for the customer and transmit the marketing strategy to the user terminal 100 based on the customer database thus formed.

At this time, the SNS server includes a server that provides an online service, Social Network Services (SNS), which establishes a relationship network between people who share specific interests or activities such as Facebook and Twitter However, it should be understood that it is included as a server that provides web-based online service.

In this manner, the external customer information is dynamically collected in cooperation with the SNS to the user terminal 100, thereby facilitating management of customer information. In addition, an appropriate marketing target customer can be extracted based on dynamically collected information, and an efficient marketing strategy can be provided.

FIG. 2 is a diagram for explaining an application example of the marketing information providing system 10 according to an embodiment. FIG. 2 shows a marketing information providing system 10 in the insurance field. The marketing information providing system 10 can extract effective data related to insurance in conjunction with the user's SNS. For the extraction of valid data, search terms related to insurance such as accident, hospital, hospitalization, pregnancy, birth, etc. are used.

The valid data is matched to each customer through a contact, e-mail address, etc. of the customer, and the marketing information providing system 10 can provide the stored valid data to the user terminal 100 for each customer.

That is, the user is provided with valid data for the customers A, B, and C through the marketing information providing system 10, so that an efficient marketing strategy can be established for the customers A, B, and C.

Hereinafter, a customer management apparatus of the marketing information providing system 10 according to an embodiment will be described in detail with reference to the drawings.

FIG. 3 is a control block diagram for explaining the customer management server 200 of the marketing information providing system 10 according to an embodiment, and FIG. 4 is a diagram for explaining data encryption.

The customer management server 200 includes a communication unit 210, a storage unit 220, an internal customer information acquisition unit 230, an external customer information acquisition unit 240, a data management unit 250, a data analysis unit 260, And a recommendation unit 270.

The communication unit 210 is connected to the communication network and can transmit and receive data to and from the user terminal 100 or the at least one SNS server 300. Specifically, the communication unit 210 may be connected to a communication network through a GSM / 3GPP-based communication system (GSM, HSDPA, LTE advanced), a 3GPP2 system communication system (CDMA or the like) or a wireless communication protocol such as WiMAX, Lt; / RTI >

The storage unit 220 stores data necessary for the operation of the customer management server 200. Specifically, the storage unit 220 may store an operating system or an application required for the operation of the customer management server 200, and may store data necessary for driving each device or data generated according to the driving of each device.

In addition, the storage unit 220 may include a customer database. The customer database includes internal customer information stored in the user terminal 100 and external customer information obtained in association with the SNS. The customer database will be described in more detail below.

 The internal customer information obtaining unit 230 obtains internal customer information stored in the user terminal 100. [ In order to acquire internal customer information, the internal customer information acquisition unit 230 may request the user terminal 100 to transmit internal customer information.

Here, the internal customer information refers to information related to a customer stored and managed in the user terminal 100 such as a name, a job, a job, a position, a contact, an e-mail, an address, a family relationship, a purchase history, The internal customer information stored in the user terminal 100 can be managed by a customer management program stored in the user terminal 100. [

The external customer information acquisition unit 240 may acquire information about at least one customer in cooperation with the SNS server. The external customer information obtaining unit 240 may obtain the SNS access information of the user from the user terminal 100 and access the SNS server 300 using the obtained SNS access information. Here, the SNS access information refers to the SNS ID or SNS address of the user, and the SNS access information to be transmitted from the user terminal 100 may be determined according to the access method of each SNS server 300.

When connected to the SNS server 300 using the SNS access information of the user, the external customer information acquisition unit 240 generates an information collection list. The information collection list can be created using the SNS address of the mapped acquaintance with the user account, and can be extended using the address of the acquaintance associated with the SNS account of each acquaintance. The acquaintance extension method using the SNS is obvious to those skilled in the art and a detailed description thereof will be omitted.

When the information collection list is generated, the external customer information acquisition unit 240 can access the SNS address included in the information collection list in association with the SNS server and collect the uploaded SNS data. In order to acquire the SNS data, the external customer information acquisition unit 240 may include an HTTP client, that is, a browser-type Bot, or a data gathering module for crawling objects to be collected by a scheduler.

The above-described acquisition of the SNS data may be performed every predetermined cycle, for example, every 5 minutes, and the external customer information acquisition unit 240 may acquire the SNS data in real time if necessary.

The data management unit 250 merges valid data, i.e., external customer information and internal customer information, from the SNS data. Internal customer information and external customer information can be managed by customer database.

Specifically, the data management unit 250 can extract valid data necessary for marketing from the SNS data. First, the data management unit 250 can classify the SNS data into the fixed data and the atypical data.

Here, the form data is SNS data that is selected in a category provided in advance and does not require a separate normalization process, and the SNS data itself includes a name, a career, a position, a position, a degree of education, Can be classified into regular data.

Unstructured data refers to SNS data that needs to be recognized through normalization because it can be freely input, and posts that need to be recognized through normalization, comments registered in user-uploaded posts, and the like can be unstructured data.

The data management unit 250 may update the internal customer information stored in the customer database, such as the career, the affiliation, the rank, the academic ability, the allegation, the contact, the marital status,

By updating the customer information using the information initiated through the SNS, the change of the customer information can be closely reflected in real time and provided to the user, thereby saving the user's time and effort for updating the customer information.

Meanwhile, the data management unit 250 may normalize the irregular data and extract the valid data from the normalized irregular data. Specifically, the data management unit 250 classifies the atypical data into tokens according to a conventional parsing algorithm such as HTML DOM, XML, Regular Expression, or a parsing algorithm to be developed later, extracts keywords included in the atypical data, can do.

The data management unit 250 can extract the valid data from the unstructured data using the keyword extracted through the normalization. Specifically, the data management unit 250 can extract, as valid data, unstructured data including a predetermined keyword as a keyword.

At this time, the predetermined search term may be determined according to the marketing field of the user. Since the terms associated with each marketing field are different, the search terms are determined according to the marketing field of the user. The search term may be set by a user or a server administrator, or may be set by extending a search term designated by a user or a server administrator using a pre-stored synonym dictionary.

For example, if the marketing field is insurance, words associated with insurance such as accident, hospital, burn, cancer, tooth decay, pregnancy, and childbirth are set as search terms, and if the marketing field is automobile, trouble, promotion, imported car, maturity, A word related to a car can be set as a search word. When the search word is set as described above, the SNS data including the pre-set search word is extracted as valid data as shown in FIG.

The data management unit 250 updates the customer database by matching the extracted valid data with the customer. Specifically, the data management unit 250 specifies the customer corresponding to the valid data based on the SNS address from which the valid data is collected, and updates the valid data in the customer database. At this time, each customer of the customer database can be discriminated from each other by using unique identification information such as contact, e-mail, SNS address, etc., but the identification method between the customers is not limited thereto. For example, a customer database can identify a customer by giving a unique identification code to each customer.

On the other hand, the data management unit 250 can perform mapping with the customer after the validation data is formatted or formatted.

In addition, the data management unit 250 may update the information stored in the customer database using the valid data. Specifically, the data management unit 250 extracts at least one customer information of a customer's career, affiliation, position, education, living state, contact, marital status, and interest by using keywords extracted from valid data, Information can be used to update the internal customer information stored in the customer database.

Also, the data management unit 250 can protect data using two encryption methods. For example, the data management unit 250 can store information in a customer database using an encryption algorithm such as AES, DES, etc., which can be decrypted. That is, the user obtains the master key 252 through the user authentication 251 as shown in FIG. 4, accesses the customer database using the obtained master key 251, The data may be decrypted and transmitted to the user terminal 100. The two-channel encryption process using the two encryption schemes is obvious to those of ordinary skill in the art, and a detailed description thereof will be omitted.

The data analyzer 260 analyzes the customer database and extracts marketing information and provides the extracted marketing information to the user terminal 100.

Specifically, the data analysis unit 260 sets weights on the valid data stored in the customer data, and extracts marketing information from the valid data based on the weights.

The weight can be obtained by analyzing the SNS data extracted as valid data based on a predetermined measurement item for calculating the weight. At this time, the measurement item is an item for calculating the importance level of the SNS data. At least one item among the appearance frequency, recommendation number, share number, and comment number of the preset keyword of the SNS data may be a measurement item, But is not limited thereto.

For example, the data analyzing unit 260 can determine the weights based on at least one measurement item out of frequency of occurrence, recommendation number, number of shares, and number of comments of the preset keyword of SNS data extracted as valid data.

That is, the weighted value is set to be higher for effective data having a frequency of occurrence of a preset keyword, a recommended number, a shared number, and a large number of comments. On the contrary, the weighted value is set to be lower for effective data having a frequency of occurrence of a preset keyword, a recommendation number, a share number, and a comment number.

The marketing recommendation unit 270 may generate marketing data by extracting weighted valid data that is equal to or greater than a preset reference value, and marketing data is provided to the user terminal 100.

In this manner, the valid data is weighted and important information is extracted to generate marketing information, thereby providing highly reliable marketing data to the user.

In addition, the marketing recommendation unit 270 may analyze the customer database, extract customers having a predetermined event, generate a business list, and provide the business list to the user terminal 100. Here, the preset event means various events generated to the customer such as promotion, birth, employment, turnover, studying, marriage, promotion, etc., and can be set by a server administrator or a user.

Specifically, the marketing recommendation unit 270 can generate a business list by searching for a customer who has a preset event using valid data and internal customer information. The occurrence of the event can be analyzed by whether the internal customer information is updated or by the keyword extracted from the valid data.

For example, if the internal customer information stored in the customer database is updated based on the SNS data as described above, the marketing recommendation unit 270 can analyze the occurrence of the event based on the update contents of the internal customer information. For example, the marketing recommendation unit 270 can analyze that a customer whose job has been updated from A to B has been turned off, and a customer whose job title has been updated from an exaggeration to a manager has been promoted.

As another example, the marketing recommendation unit 270 may analyze a customer including a keyword corresponding to an event preset in the valid data or marketing data as a customer in which the event occurred.

In addition, the marketing recommendation unit 270 may analyze the needs of the customer who generated a predetermined event through the validated data analysis and the internal customer information matched to the customer having the preset event, and search for a recommended product corresponding to the needs . For example, even if there is a willingness to purchase a car, depending on the customer's situation, the desired car is different from the imported car or domestic car, and the price range is also different. Therefore, customer needs analysis is needed to extract the appropriate product to the customer.

The customer's needs can be obtained through analysis of the event type, valid data and internal customer information that occurred to the customer. In one embodiment, the marketing recommendation unit 270 can predict the customer's needs by analyzing the economic situation and the preference based on the event type, effective data, and internal customer information generated by the customer. For example, when the imported car is retrieved from the valid data, it is analyzed that the customer's preference is the imported vehicle, and the customer having the employment event is analyzed as having low economic power, so that there is a need for the low price imported car. It can be decided as recommended product.

FIG. 5 is a flowchart illustrating a method for providing marketing information according to an embodiment. FIG. 6 is a diagram for explaining the external customer information collecting step of FIG. 5, and FIG. FIG. 8 is a diagram illustrating an application example of a marketing information providing method according to an embodiment of the present invention.

Referring to FIG. 5, a marketing information providing method according to an embodiment collects internal customer information (510). The internal customer information means information stored in the user terminal 100, and the customer management server 200 can receive the internal customer information from the user terminal 100.

The marketing information providing system 10 collects external customer information (520). External customer information is obtained through the SNS. 6, the client management server 200 acquires the SNS access information 521 of the user from the user terminal 100 and transmits the SNS access information 521 to the data collection period 522 in order to interoperate with the SNS server 300. [ . When the user is connected to the external SNS server 300 by using the SNS access information 521 of the user, the information collection list 523 is generated by using the SNS address of the user mapped with the user account, The update SNS data is collected at the SNS address corresponding to the information collection list. At this time, the data collection may be performed by an HTTP client, that is, a browser type Bot, or a data gathering module for crawling objects to be collected by a scheduler, but is not limited thereto.

Referring again to FIG. 5, the marketing information providing system 10 updates the customer database (530). The customer database may be updated through the SNS data acquired through the SNS server 300.

Specifically, as shown in FIG. 7, the customer management server 200 classifies the SNS data into the form data and the atypical data (531). Then, the irregular data is normalized to extract valid data from the SNS data (532). A keyword included in the atypical data is extracted and normalized by classifying the unstructured data into tokens according to the conventional parsing algorithm or the parsing algorithm to be developed according to the HTML DOM, XML, Regular Expression, etc., The extracted SNS data can be extracted as valid data.

The extracted valid data may be formatted or standardized 533 and the customer corresponding to the valid data may be identified based on the collected SNS address and valid data may be mapped to the customer database 534.

On the other hand, the regular date can be mapped to the customer database without the normalization process as described above, and the internal customer information of the customer database can be automatically updated by the form data or the valid data. If the internal customer information stored in the customer database is updated, the internal customer information stored in the user terminal 100 may be updated together.

Referring again to FIG. 5, the marketing information providing system 10 extracts marketing information from a customer database (540). The marketing information can be extracted based on the weights set in the valid data as described above. At this time, the weight can be set based on the appearance frequency, the number of referrals, the number of shares, and the number of comments of the preset keyword of the valid data.

The marketing data thus extracted may be provided to the user terminal 100 and used as information for customer marketing of the user.

The marketing information providing system 10 provides a business list and a product recommendation (550). Specifically, the customer who has generated the preset event based on the valid data and the internal customer information is searched every predetermined cycle, and the business list is generated. The business list generated in this way is transmitted to the user terminal 100. At this time, by analyzing the valid data matched to the customer having the preset event and the needs of the customer searched through the internal customer information analysis, May also be provided.

Meanwhile, information on product recommendation may be directly provided to the customer through the SNS address of the customer who generated the preset event. Specifically, the customer management server 200 can connect to the SNS address corresponding to the customer in which a predetermined event has occurred, and upload information about the goods corresponding to the customer's needs to the SNS in cooperation with the SNS server 300 .

For example, as shown in FIG. 8, if the SNS including the previously set search terms such as failure, promotion, imported car, expiration date, and celebration is extracted as valid data, the needs for the analyzed customers A and B based on the extracted effective data A recommended product for each customer can be provided to the user.

In this way, the marketing information, the business list for the sales target customer, and the recommended product information are provided through the SNS data, thereby making it easier for the user to manage the customer.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed methods should be considered in an illustrative rather than a restrictive sense. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

10: Marketing information providing system
100: user terminal
200: Customer management server
300: SNS server

Claims (10)

An internal information collection step of receiving internal customer information stored in a user terminal;
The method of claim 1, further comprising the steps of: connecting to at least one SNS server using the SNS access information of the user, generating an information collection list using the SNS addresses of the mapped acquaintances, An external information collection step of collecting the SNS data uploaded to the SNS address corresponding to the information collection list;
A mapping step of normalizing the SNS data, extracting valid data from the normalized SNS data using a preset query, and updating the customer database by mapping the extracted valid data to the internal customer information;
An extracting step of setting a weight of the valid data on the basis of the appearance frequency, the number of referrals, the number of shares, and the number of comments of the preset keyword of the valid data, and extracting marketing information from the valid data based on the weight; And
A transmitting step of providing the marketing information to a user terminal;
The marketing information providing method comprising: The method according to claim 1,
And a recommendation step of searching for a customer having a preset event by using the valid data and the internal customer information at a predetermined cycle to generate a business list and providing the sales list to the user terminal . 3. The method of claim 2,
In the recommendation step,
Analyzes the needs of the customer who generated the preset event through analysis of valid data matched to the customer who generated the preset event and internal customer information, and provides the user terminal for searching for a product corresponding to the customer's needs The method comprising the steps of: The method of claim 3,
In the recommendation step,
Accessing an SNS address corresponding to a customer in which the preset event occurred, in association with the at least one SNS server; And
Uploading information on a product corresponding to the customer's needs to the SNS;
Further comprising the steps of: The method according to claim 1,
Wherein the mapping step comprises:
Extracting at least one customer information of the customer's career, affiliation, position, education, residence, contact, marital status, and interest from the valid data; And
Updating the internal customer information using the at least one customer information;
The marketing information providing method comprising: A user terminal for storing internal customer information and a customer management server for providing marketing information to the user terminal,
The customer management server,
An internal customer information collection unit for receiving the internal customer information;
The method of claim 1, further comprising the steps of: connecting to at least one SNS server using the SNS access information of the user, generating an information collection list using the SNS addresses of the mapped acquaintances, An external customer information collection unit for collecting SNS data uploaded to the SNS address corresponding to the information collection list;
A data manager for normalizing the SNS data, extracting valid data from the normalized SNS data using a preset query, and updating the customer database by mapping the extracted valid data to the internal customer information;
A data analyzer configured to set a weight of the valid data based on an appearance frequency, a recommendation number, a share number, and a comment number of the preset keyword of the valid data; And
And a marketing recommendation unit that extracts the marketing information from the valid data based on the weight. The method according to claim 6,
The marketing recommendation unit,
Searching for a customer having a predetermined event using the valid data and the internal customer information every preset period to generate a business list, and providing the business list to the user terminal. 8. The method of claim 7,
The marketing recommendation unit,
Analyzes the needs of the customer who generated the preset event through analysis of valid data matched to the customer who generated the preset event and internal customer information, and provides the user terminal for searching for a product corresponding to the customer's needs Marketing information provision system. 9. The method of claim 8,
The marketing recommendation unit,
Wherein the server is connected to an SNS address corresponding to a customer who generates the preset event in cooperation with the at least one SNS server, and uploads information on a product corresponding to the customer's needs to the SNS. The method according to claim 6,
The data management unit,
Extracting at least one customer information of a customer's career, affiliation, position, education, residence, contact, marital status, and interest from the valid data, and updating the internal customer information using the at least one customer information Delivery system.

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200007515A (en) 2018-07-13 2020-01-22 주식회사 마크로밀엠브레인 Marketing decision support system
WO2020110664A1 (en) * 2018-11-27 2020-06-04 日本電信電話株式会社 Method for generating order reception prediction model, order reception prediction model, order reception prediction device, order reception prediction method, and order reception prediction program
KR20200140647A (en) * 2019-06-07 2020-12-16 주식회사 씽크풀 Method for providing event information intelligently and system thereof

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200007515A (en) 2018-07-13 2020-01-22 주식회사 마크로밀엠브레인 Marketing decision support system
WO2020110664A1 (en) * 2018-11-27 2020-06-04 日本電信電話株式会社 Method for generating order reception prediction model, order reception prediction model, order reception prediction device, order reception prediction method, and order reception prediction program
KR20200140647A (en) * 2019-06-07 2020-12-16 주식회사 씽크풀 Method for providing event information intelligently and system thereof

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