KR20170130244A - Signage apparatus and method of controlling the same - Google Patents

Abstract

The present invention relates to a signage apparatus, which maximizes an advertisement effect, and a control method thereof. The signage apparatus according to an embodiment of the present invention comprises: a sensing part sensing sound; an output part displaying content; a processing part generating a keyword by the sound sensed in the sensing part; and a control part controlling the output part to display content corresponding to the generated keyword.

Description

Technical Field [0001] The present invention relates to a signage apparatus and a control method thereof,

The embodiment of the present invention relates to a signage apparatus for displaying advertisement contents according to the surrounding environment and a control method thereof.

In recent years, digital signage, which provides advertisements through digital displays other than hardware media such as posters, guide signs, and signboards, is being watched in public places such as streets, shops, and subway stations. These digital signage can be embedded in the system or download the advertisement contents using wired / wireless network and display them on LED and LCD panel.

The digital signage is installed in a general enterprise, a government office, or the like to present a publicity image or a bulletin board to a guest, or provide various information to a user such as a menu or a ticketing in a public facility such as an airport or a terminal.

Especially recently, it is widely used as advertising means. However, in general digital signage, repetitive images are displayed according to the advertisement schedule of the advertiser, and the advertisement contents are transmitted unidirectionally without considering the surrounding situation. Therefore, general advertisement using general signage apparatus is inefficient, and there is a limit to improving sales due to efficiency of advertisement.

An aspect of the present invention is to provide a signage apparatus and a control method thereof that can extract a sound of a surrounding environment and display a specific advertisement suitable for the surrounding environment.

The signage apparatus of the embodiment includes a sensing unit for sensing sound; An output unit for displaying advertisement contents; A processing unit for generating a keyword by the sound sensed by the sensing unit; And a control unit for controlling the output unit to display advertisement contents corresponding to the generated keyword.

A control method of a signaling apparatus according to an embodiment of the present invention includes detecting a surrounding sound and connecting a generated keyword to a first database arranged according to a reference; Generating an advertisement content list using the first database; And downloading the advertisement content corresponding to the advertisement content list from a second database storing a plurality of the advertisement content lists and outputting the advertisement content.

The signage apparatus and the control method thereof according to the present invention can maximize the advertisement effect by sensing the surrounding acoustic information and analyzing the acoustic information to display the customized advertisement contents according to the extracted keywords.

In particular, the keyword may be stored in the first database according to at least one of location, time, and day of the week, and the advertisement content list may be generated using the keyword stored in the first database. Then, the advertisement contents corresponding to the generated advertisement contents list can be sequentially outputted.

1 is a block diagram showing a signage apparatus of an embodiment.
2 is a block diagram illustrating a procedure for constructing a first database in which keywords are stored.
3 is a block diagram showing a control method of the signage apparatus.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described herein but may be embodied in different forms. Rather, the embodiments disclosed herein are provided so that the disclosure can be thorough and complete, and will fully convey the concept of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Like reference numerals refer to like elements throughout the specification. Accordingly, although the same reference numerals or similar reference numerals are not mentioned or described in the drawings, they may be described with reference to other drawings. Further, even if the reference numerals are not shown, they can be described with reference to other drawings.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is to be understood that the terms 'comprises' and / or 'comprising' as used herein mean that an element, step, operation, and / or apparatus is referred to as being present in the presence of one or more other elements, Or additions. In addition, since they are in accordance with the preferred embodiment, the reference numerals presented in the order of description are not necessarily limited to the order.

It is to be understood that one element is referred to as being 'connected to' or 'coupled to' another component if it is directly connected or coupled to another component, As shown in Fig. On the other hand, when an element is referred to as being " directly coupled to " or " directly coupled to " another element, it means that it does not intervene in the other element. &Quot; and / or " include each and every combination of one or more of the mentioned items.

The terms 'below', 'beneath', 'lower', 'above', 'upper' and the like, which are spatially relative terms, May be used to easily describe a device or a relationship with components and other devices or components. Spatially relative terms should be understood in terms of the directions shown in the drawings, including the different directions of the device during use or operation. For example, when inverting a device shown in the figures, a device described as "below" or "beneath" of another device may be placed "above" another device. Thus, the exemplary term " below " may include both the downward and upward directions. The device can also be oriented in different directions, so that spatially relative terms can be interpreted according to orientation.

In addition, the embodiments described herein will be described with reference to cross-sectional views and / or plan views, which are ideal illustrations of the present invention. In the drawings, the thicknesses of the films and regions are exaggerated for an effective description of the technical content. Thus, the shape of the illustrations may be modified by manufacturing techniques and / or tolerances. Accordingly, the embodiments of the present invention are not limited to the specific forms shown, but also include changes in the shapes that are generated according to the manufacturing process. For example, the etched areas shown at right angles can be rounded and shaped with a certain curvature. Thus, the regions illustrated in the figures have schematic attributes, and the shapes of the regions illustrated in the figures are intended to illustrate specific forms of regions of the apparatus and are not intended to limit the scope of the invention.

Hereinafter, the signage apparatus of the embodiment will be described in detail.

FIG. 1 is a block diagram showing a signage apparatus of an embodiment, and FIG. 2 is a block diagram showing a procedure for constructing a first database in which keywords are stored.

1 and 2, the signage apparatus 100 of the embodiment may include a sensing unit 10, an output unit 20, a processing unit 30, a control unit 40, and a memory unit 50.

The sensing unit 10 may sense the ambient sound (S100). Acoustics can include all auditory signals, such as sounds and voices. For example, the sensing unit 10 may be a microphone, but is not limited thereto. The sensing unit 10 may be attached to the output unit 20 or may be separately provided. In the illustrated embodiment, the sensing unit 10 and the output unit 20 are separated from each other. However, the present invention is not limited thereto.

The processing unit 30 may process the sound sensed by the sensing unit 10 and store the keyword in the form of a keyword histogram in a memory. The processing unit 30 may include a noise removing module 31, a feature extracting module 32, and a keyword generating module 33.

The noise removing module 31 may remove noise from the sound transmitted from the sensing unit 10 (S105). For example, the noise cancellation module 31 can remove the sound of less than a certain decibel (dB), and the method of removing the noise is not limited thereto and can be easily changed.

The feature extraction module 32 can extract the feature of the noise-removed sound (S110). The characteristics of the sound may vary depending on the sound sensed by the sensing unit 10. [ For example, the characteristic of the extracted sound may be a human voice. That is, the feature extraction module can extract only the human voice from the sound.

Then, the feature extraction module 32 can extract the text of the sound from the extracted sound (S115). The feature extraction module 32 may extract a single note such as 'before', 'letter', or the like, or may extract words such as 'electronic'.

The keyword generation module 33 may generate a keyword by combining the extracted sounds or using a word (S120). For example, when the feature extraction module 22 extracts 'electrons', the keyword generation module 33 may generate a keyword 'electronic clock'.

The generated keyword may be stored in the memory unit 50 connected to the processing unit 30 and the wired / wireless network. At this time, the keyword is stored in the memory unit 50 in the form of a histogram, and a first database (not shown) in which keywords are stored according to time, place, day of week, etc. may be constructed (S125). Accordingly, the processing unit 30 accesses the first database (not shown) of the memory unit 50 via the wired / wireless network and searches for a keyword of the environment around the place where the signing apparatus 100 is installed at a specific time and day Can be derived.

The control unit 40 is connected to the memory unit 50 via a wired / wireless network and can control the output unit 20 by receiving information of a first database (not shown).

The control unit 40 may include a content list generation module 41. [ The content list generation module 41 may generate an advertisement content list to be output from the output unit 20 using information of a first database (not shown) storing keywords for each time, place, and day of the week.

For example, since the signage apparatus 100 installed in an amusement park and the signage apparatus 100 installed in a library are different from each other, keywords extracted for each time and day may be different. The content list generation module 41 can generate the advertisement content including the image or the image corresponding to the keyword extracted by time and the day of the week. For example, the content list generation module 41 may generate the advertisement content list so as to include the toy advertisement content related to the infant ' s game in the time zone in which the keyword is " Pororo ".

The output unit 20 can output an audio signal (or a signal related to auditory) or a video signal (or a signal related to time) or an alarm signal. The output unit 20 may further include a touch screen, but is not limited thereto.

As described above, the output unit 20 can control the advertisement content output by the control unit 20, and the advertisement content corresponding to the advertisement content list generation module 41 for each specific place, time, Can be output.

The output unit 20 may be a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), a flexible display A display device, a field emission display (FED), a three-dimensional display (3D display), and the like. The ad content may include only sound, in which case the output 20 may be audio.

The control unit 40 accesses a second database (not shown) stored in the memory unit 50 so as to include a plurality of advertisement contents and stores the corresponding advertisement content among a plurality of advertisement contents stored in the second database (not shown) And control the output unit 20 to output it. Meanwhile, the output unit 20 is connected to the memory unit 50 and the wired / wireless network, and directly downloads the advertisement contents stored in the second database (not shown) according to the control signal of the control unit 40 and outputs the downloaded advertisement contents It is possible.

The signage apparatus 100 of the embodiment can output the advertisement contents according to the surrounding environment according to the time, the day of the week and the like in the place where the signage apparatus 100 is installed.

Hereinafter, a control method of the signage apparatus of the embodiment will be described in detail.

3 is a block diagram showing a control method of the signage apparatus.

As shown in FIG. 3, the control unit (40 in FIG. 1) accesses a first database (not shown) included in the memory unit (50 in FIG. 1) through a wired / wireless network (S200). The first database (not shown) stores keywords by time, place, and day of the week. The control unit (40 in FIG. 1) can search for a keyword corresponding to at least one of time, place, and day in a first database (S205). For example, the control unit can search for keywords corresponding to Gangnam Station (location), 12 o'clock (hour), and Friday (day of the week).

Then, the content list generation module 41 of the control unit 40 of FIG. 1 generates an advertisement content list according to the searched keyword (S210). For example, the ad content in the ad content list may be sorted by time of day.

Next, the control unit (40 in FIG. 1) accesses a second database (not shown) including a plurality of advertisement contents via the wired / wireless network (S215). At this time, the second database (not shown) may be included in the memory unit (50 in FIG. 1). The control unit 40 downloads the advertisement content corresponding to the advertisement content list in the second database (not shown) and controls the output unit 20 of FIG. 1 so that the output unit 20 of FIG. (S220).

The signage apparatus 100 according to the embodiment can output an advertisement according to the surrounding environment according to the time, the day of the week and the like in the place where the signage apparatus 100 is installed. In particular, since the advertisement list is set through the extracted keywords using the sound extracted by the sensing unit 10 of the signage apparatus 100, the advertising effect can be maximized by displaying the advertisement suitable for the surrounding environment.

The 'signage device' described in the detailed description may mean a medium that is installed in a public place and can provide various advertisement contents. The 'content' may be used for commercial purpose through the internet or computer communication It is a concept that collectively provides various information and contents. The 'wired / wireless network' may be configured without regard to its communication mode such as wired and wireless, and may be a personal area network (PAN), a local area network (LAN), a metropolitan area network (LAN) MAN, and a wide area network (WAN), and may be configured as a communication network such as a Wi-Fi, a bluetooth, a zigbee, an Infrared Data Association (IrDA) May be used.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the inventions. It will be clear to those who have knowledge.

10: sensing part 20: output part
30: Processor 31: Noise canceling module
32: feature extraction module 33: keyword generation module
40: control unit 41: content list generation module
50: memory part 100: signage device

Claims (9)

A sensing unit for sensing sound;
An output unit for displaying advertisement contents;
A processing unit for generating a keyword by the sound sensed by the sensing unit; And
And controlling the output unit to display the advertisement content corresponding to the generated keyword. The method according to claim 1,
The processing unit may include a noise canceling module for removing the noise of the sound;
A feature extraction module for extracting features of the sound from which noises are removed; And
And a keyword generation module for generating the keyword with the feature extracted by the feature extraction module. 3. The method of claim 2,
Wherein the keyword is sorted in accordance with criteria and stored in a first database. The method of claim 3,
Wherein the criterion is at least one of time, place, and day of the week. The method of claim 3,
Wherein the control unit outputs information of the first database to generate a list of advertisement contents. 6. The method of claim 5,
Wherein the output unit sequentially outputs the advertisement contents corresponding to the advertisement content list. Detecting a surrounding sound and connecting the generated keyword to a first database arranged according to a reference;
Generating an advertisement content list using the first database; And
And downloading the advertisement content corresponding to the advertisement content list from a second database storing a plurality of the advertisement content lists, and outputting the advertisement content. 8. The method of claim 7,
Wherein the first database is arranged such that the keywords are sorted by at least one of the time, location, and day of the week. 8. The method of claim 7,
And sequentially outputs the advertisement contents corresponding to the advertisement content list.

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