KR20170098485A - Advertising method and system using an online chat room - Google Patents

Abstract

Disclosed are a method and a system for providing advertisement using an online chat room, capable of improving advertisement efficiency by displaying the advertisement by using the online chat room. According to an embodiment of the present invention, the method for providing the advertisement using the online chat room includes: a step in which a chatting server searches the advertisement to be displayed through the chat room in an advertisement information database; a step in which the chatting server transmits the advertisement to a user device; a step in which a screen of the chat room including the advertisement is displayed by the user device and action data which a user takes on the advertisement is received from the user device; a step in which the chat server calculates an advertisement participation rate of the user on the advertisement based on the action data; a step in which the chatting server determines compensation to be provided to a member of the chat room in accordance with the calculated advertisement participation rate; and a step in which the chatting server provides the determined compensation to the member.

Description

[0001] The present invention relates to an advertising method and system using an online chat room,

A method and system for providing an advertisement using an online chat room.

Online advertising refers to the act or information that an advertiser widely discloses or presents to the user or other person information about himself or her goods through the information communication network. Online advertising can be divided into Direct Mail, DM, Keyword AD, and Display AD.

Direct mail advertising refers to the form of advertising that sends mail to interested parties. Since the e-mail is sent to the consumer who accepted the e-mail, the consumer's rejection can be minimized.

Keyword ads are the types of ads that are exposed according to search results, such as sponsored links and power links at the top of a portal site search.

A display advertisement refers to an advertisement form appearing on various screens such as a PC and a mobile communication terminal. As a display advertisement, a banner advertisement (Banner AD) is exemplified. The banner ad is to expose the advertisement as the business operator has contracted with the advertiser.

However, since the conventional banner advertisement is mainly displayed on the web page of the web site, there is a limit to increase the efficiency of advertisement.

Korean Patent No. 10-1130964 (Name of invention: customized mobile advertisement method, registered on March 21, 2012)

A method and system for providing an advertisement using an online chat room capable of improving advertisement efficiency by displaying an advertisement using an online chatting room.

According to an embodiment of the present invention, there is provided a method of providing an advertisement using a online chatting room, the method including: searching an advertisement information database for an advertisement to be displayed through a chatting room; The chat server sending the advertisement to a user device; Receiving, from the user device, behavior data taken by the user for the advertisement after the chat room screen including the advertisement is displayed through the user device; Calculating, by the chat server, an ad participation degree of the user for the advertisement based on the behavior data; Determining, by the chat server, a compensation to be paid to a member of the chat room according to the calculated degree of participation of the user; And the chat server paying the determined compensation to the member.

The advertisement is displayed in a banner format in the selected chat room.

Wherein the advertisement participation level includes at least one of an advertisement view, an advertisement click, and an install, the number of advertisement views being reflected when the user enters the chat room, When the user clicks the advertisement displayed on the chat room screen and the number of advertisement installs is set in the user device after the user clicks the advertisement displayed on the chat room screen and the application linked to the advertisement is installed Is reflected.

A higher reward rating is applied in the order of the ad view, the ad click, and the ad install.

The member includes at least one of a chat room manager who opened the chat room and a user who is a chat room participant of the chat room.

Wherein the behavior data of the user includes the steps of: selecting the chat room to enter the chat room from the chat room list; clicking the advertisement displayed through the selected chat room; and installing an application linked to the clicked advertisement on the user device ≪ / RTI >

The advertisement to be displayed through the chat room is selected by the chat room manager who has opened the chat room.

The chat room manager selects an advertisement to be displayed through the chat room from the advertisement list received from the chat server.

The advertisement list includes at least one of an advertisement content provided from the advertiser, an advertisement period, and compensation information according to the advertisement participation degree.

By displaying an advertisement in an online chat room, the efficiency of the advertisement can be improved.

It is possible to encourage the user to actively participate in the advertisement by paying the compensation according to the degree of the user's participation in the advertisement.

1 is a diagram illustrating an advertisement providing system using an online chatting room according to an embodiment of the present invention.
2 is a diagram illustrating an advertisement list according to an exemplary embodiment of the present invention.
3 is a diagram illustrating a configuration of a user apparatus according to an embodiment of the present invention.
4 to 7 are views illustrating a user interface screen of a chat application displayed on a user device.
8 is a diagram illustrating a configuration of a chat server according to an embodiment of the present invention.
9 is a flowchart illustrating an advertisement providing method using an online chat room according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In this specification, singular forms include plural forms unless otherwise specified in the opening paragraph. The terms " comprises "and / or" comprising "used in the specification do not exclude the presence or addition of one or more other elements in addition to the stated element.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the drawings, like reference numerals designate like elements.

1 is a diagram illustrating an advertisement providing system (hereinafter, referred to as an 'advertisement providing system') 1 using an online chatting room according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement providing system 1 according to an embodiment of the present invention includes a plurality of user devices 100 and 200, a chat server 300, and an advertiser device 400.

The plurality of user devices 100 and 200 include a first user device 100 owned by a first user and a second user device 200 owned by a second user. Each user device 100, 200 includes a smart device. Smart devices include digital devices and wired and wireless communication devices. Examples of the digital device include a personal computer (PC) and an e-book reader. The wired / wireless communication devices include a cellular phone, a personal communication service phone (PCS phone), a mobile terminal of a synchronous / asynchronous IMT-2000 (International Mobile Telecommunication-2000), a Palm Personal Computer, For example, a personal digital assistant (PDA), a smart phone, and a tablet. However, smart devices are not necessarily limited to those illustrated. A more detailed description of the user devices 100 and 200 will be described later with reference to FIG.

A plurality of users can subscribe as a member of an online chat service provided by the chat server 300 using their respective user devices 100 and 200 and log in to the online chat service.

Each user who logs in to the online chat service can be a member of the chat room. The members of the chat room are divided into the chat room administrator and the chat room participant. The chat room manager refers to a user who has opened a chat room, and the chat room participant refers to users other than the chat room administrator among the users participating in the chat room.

After opening a chat room, the chat room administrator can invite other users to the chat room. In addition, the chat room administrator can approve or reject other users who want to join the chat room. In addition, the chat room administrator may forcibly leave chat room participants who are active in the chat room. That is, the chat room administrator has the authority to manage chat room participants.

According to the embodiment, after the chat room manager opens the chat room, the user can select an advertisement to be displayed through the chat room. Specifically, the chat room manager requests an advertisement list from the chat server 300, and when an advertisement list stored in the chat server 300 is received from the chat server 300, an advertisement to be displayed through the chat room is displayed Select.

2 is a diagram illustrating an advertisement list according to an exemplary embodiment of the present invention.

Referring to FIG. 2, at least one of the advertisement contents, the advertisement duration, and the compensation information according to the degree of advertisement participation are displayed together in the advertisement list. The advertisement participation degree is divided into, for example, an advertisement view (view), an advertisement click (click), and an advertisement install (install).

An ad view refers to an act that a chat room participant sees an ad displayed in a chat room. An ad click is a click on an ad displayed in a chat room by a chat room participant. The advertisement installation refers to an act in which a chat room participant clicks an advertisement displayed in a chat room, and then installs an application (Application, App) linked to the advertisement in its own user device.

If the chat room participant selects the chat room to enter the predetermined chat room, this action is reflected in the number of the advertisement view of the chat room participant. If a chat room participant subsequently clicks on an advertisement displayed in the chat room, this behavior is reflected in the ad click count of the chat room participant. Thereafter, when the chat room participant installs an application linked to the advertisement in his / her user device, this behavior is reflected in the number of advertisement installs of the chat room participant.

As described above, when advertisement participation is classified into an advertisement view, an advertisement click, and an advertisement installation, a different compensation level may be applied to each item. For example, the order of the ad view, ad click, and ad placement can result in higher rewards. Higher rewards mean more rewards for users who participate in the ad.

The user who participated in the advertisement is at least one of the chat room administrator and the chat room participant. That is, compensation may be paid to the chat room administrator and / or chat room participant. In the case where the chat room manager and the chat room participants are all compensated, the degree of compensation paid to the chat room administrator and the chat room participants may be different. For example, the compensation paid to the chat room manager may be higher than the compensation paid to the chat room participant. Rewards can be paid to each user, for example, as points or coupons. The amount corresponding to the point or coupon may be used only in the chat server 300 or may be replaced by cash.

Returning to the explanation of the advertisement list, the chat room manager checks the advertisement contents, the advertisement period, and the compensation information according to the advertisement participation degree displayed in the advertisement list as shown in FIG. 2, and displays the advertisement information in the chat room Choose your own ad.

The advertisement selected by the chatting room manager is displayed at a predetermined position in the chatting room according to a predetermined exposure format. For example, an ad is displayed in a banner format at the top of the chat room. However, the position and format of the advertisement are not necessarily limited to the illustrated format, and the position and format of the exposure may be changed. Hereinafter, for the sake of convenience of explanation, the case where the advertisement is exposed in the form of a banner at the top of the chat room will be described as an example. An advertisement exposed in a banner format will be referred to as a " banner advertisement ".

Examples of the banner advertisement include text, image, flash, and moving picture. According to the embodiment, the type of the banner advertisement can be selected by the chat room manager. For this purpose, the advertiser can produce banner advertisements having the same contents but different kinds and provide them to the chat server 300. As another example, when the advertiser provides the contents of the advertisement to the chat server 300, the chat server 300 automatically displays the text banner advertisement, the image banner advertisement, the flash banner advertisement, and the video banner advertisement on the basis of the advertisement contents provided by the advertiser. . For this, the chat server 300 may include a banner advertisement creation module.

In addition, the chat server 300 may apply the compensation information according to the degree of the advertisement participation in accordance with the kind of the banner advertisement.

For example, in the case of a text banner advertisement, the compensation amount for the advertisement view, the advertisement click, and the advertisement installation may be 100 won, 200 won and 300 won, respectively. On the other hand, in the case of image banner advertisement, the compensation amount for the advertisement view, advertisement click, and advertisement installation can be applied as 200 won, 300 won and 400 won, respectively. In the case of Flash banner ads, the compensation amount for the advertisement view, clicks on the advertisement and installation of the advertisement can be applied as 300 won, 400 won and 500 won, respectively. In the case of video banner ads, the compensation for the ad view, clicks on the ad and installation of the advertisement can be applied as 400 won, 500 won and 600 won respectively.

Referring again to FIG. 1, the chat server 300 performs a login process for each user, and provides a chat service to the user device of each user who succeeds in logging in. The chat service refers to the fact that two or more users communicate with each other in real time using their own user devices, and supports one-on-one chat and group chat. Public group chat and private group chat are also available for group chat. Such a chat service may be provided in the form of a mobile application and / or a web application.

In addition, the chat server 300 manages the sessions of each chat room opened by each chatting room administrator. Specifically, the chat server 300 allocates a channel to a chatting participant participating in the chatting room, and maintains the allocated channel. And stores and manages the chat messages transmitted and received between the members of each chat room.

In addition, the chat server 300 analyzes each user's advertisement participation degree of the banner advertisement displayed through each chat room by item. And each user is compensated according to the analysis result. A more detailed description of the chat server 300 will be given later with reference to FIG.

3 is a diagram illustrating a configuration of a user apparatus 100 according to an embodiment of the present invention.

3, a user apparatus 100 according to an exemplary embodiment of the present invention includes an input unit 110, an output unit 120, a controller 130, a storage unit 140, a communication unit 150, ).

The input unit 110 receives commands and information from a user. For this, the input unit 110 may include input means including a touch pad, a key pad, a button, a switch, a jog wheel, or a combination thereof. The touch pad may be stacked on a display of the output unit 120 to be described later to form a touch screen.

The output unit 120 outputs the command processing result and various information to the user. For example, the output unit 120 outputs a user interface screen of a chat application. Although not shown in the drawings, the output unit 120 may include a display and a speaker. The display may be provided in any form well known in the art, such as a flat panel display, a flexible display, an opaque display, a transparent display, an electronic paper (E-paper) . The output unit 120 may further include any type of output means well known in the art to which the present invention belongs, in addition to the display and the speaker.

The control unit 130 connects and controls the other components in the user device 100. For example, when the chat application execution command is input, the control unit 130 configures the user interface screen of the chat application and outputs the configured screen through the output unit 120. [ The user interface of the chat application includes various menus related to the chat service. The user can open a new chat room by using these menus, invite other users to the chat room opened, check the entire chat room list or the list of the chat rooms currently participating in the chat room, You can launch a specific chat room.

As another example, the control unit 130 collects behavior data taken by the user in association with the banner advertisement displayed through the chat room. For example, when a user selects a specific chat room among the chat rooms currently participating therein and enters the chat room, clicks a banner advertisement displayed in the entered chat room, or displays an application linked to the clicked banner advertisement on the user device 100, the control unit 130 collects behavior data such as chat room entry information, banner advertisement click information, and banner advertisement application installation information. The collected action data is transmitted to the chat server 300 and used as data for analyzing the user's participation degree of the advertisement.

The storage unit 140 stores data and applications necessary for the user apparatus 100 to operate. For example, the storage unit 140 stores a chat application. The chat application may be distributed to the chat server 300 or distributed to the user agent 100 by an external server (not shown).

Such storage 140 may be any type of computer readable medium such as non-volatile memory, volatile memory, built-in memory, removable external memory, hard disk, optical disk, magneto-optical disk, or any form of computer readable storage medium known in the art And the like. Examples of the external memory include an SD card (Secure Digital card), a mini SD card, and a micro SD card.

The communication unit 150 is responsible for communication with the chat server 300 and / or another user device 200. To this end, the communication unit 150 supports a wired communication method and / or a wireless communication method.

The power supply unit 160 supplies power to the respective components of the user device 100. The power supply unit 160 may be implemented as being mechanically and electrically disconnected from the user equipment 100 or may be integrated with the user equipment 100. [ In the latter case, the power supply unit 160 may be powered by a wired power transmission technique or a wireless power transmission technique from a separately provided charging device (not shown).

4 to 7 are diagrams illustrating a user interface screen of a chat application displayed on the user device 100. FIG.

Referring to FIG. 4, main menus 510, 520, 530, 540 and 550 are arranged at the top of the screen 500. The main menu includes a group chat room menu 510, a contact menu 520, a one-to-one chat room menu 530, and a search menu 540.

The group chat room menu 510 is a menu for displaying a list of group chat rooms that the user is currently participating in among the entire group chat rooms. When the group chat room menu 510 is selected, the search window 512 and the group chat room lists 513, 514, 515, 516, and 517 are displayed at the bottom of the screen 500 as shown in FIG. At this time, the group chat room list displayed at the bottom of the screen 500 may be a public group chat room list.

The group chat room list 513, 514, 515, 516, 517 may be sorted according to various sorting criteria. Examples of the sorting order include a popularity order, a new order, and a category order. The user can select an alignment criterion using the alignment menu 511 arranged at the top of the screen 500.

When the popularity order is selected as the sorting criterion, the more popular group chat room is displayed at the top of the screen 500. When a new opening order is selected as the sorting criterion, the most recently opened group chat room is displayed at the top of the screen 500. When a category order is selected as the sorting criterion, the sort order is displayed based on the category to which the group chat room belongs.

If a desired group chat room can not be found even after arranging the group chat room list according to the sorting criteria as illustrated, the user can search the group chat room by inputting a search word in the search window 512. [ When the user performs a search after inputting a search word in the search window 512, a list of group chat rooms related to the input search word is displayed at the bottom of the search window 512. 3 shows that the tag information 'Seven Knights' is inputted as a search word in the search window 512 and the group chat room lists 513, 514, 515, 516 and 517 having the tag information 'Seven Knights' are displayed FIG.

When displaying the group chat room list 513, 514, 515, 516, 517, the additional information 513a, 514a, 515a, 516a, 517a of each group chat room may be displayed together. At this time, the additional information may include at least one of a name, an additional description, the number of participants, a game type, and tag information.

The contact menu 520 is a menu for displaying a contact list of other users stored in the user device 100. When the contact menu 520 is selected, a contact list is displayed at the bottom of the screen 500. Then, the user can select the users included in the contact list and transmit the chat room invitation message to the selected users.

The one-to-one chatting menu 530 is a menu for displaying a one-to-one chatting room list that the user is currently participating. When the one-to-one chat room menu 530 is selected, a one-to-one chat room list is displayed at the bottom of the screen 500.

The search menu 540 is a menu that allows the user to search a room of the entire group chat room. As described above, when the group chatting menu 510 is selected, the group chatting room list currently being joined by the user is displayed. On the other hand, if the search menu 540 is selected, the entire chat room list registered in the chat server 300 is displayed. As an example, the user can sort the displayed chat room list according to a predetermined sorting criterion. As another example, the user can enter a search term to search for a chat room to join.

Meanwhile, after the group chat room list or the one-to-one chat room list is displayed, the user can select a specific chat room and enter the selected chat room. For example, when the group chat room 514 whose name is 'Seven Knights Seven Guild Room' is selected in the group chat room list 512, 513, 514, 515, 516 and 517 shown in FIG. 3, The chat room screen 600 is displayed.

Referring to FIG. 5, a menu window 610 is arranged at the upper part of the chat room screen 600. In the menu window 610, a return icon 611, a tag bulletin board call icon 612, a setting icon 613, and the like are arranged.

A chat window 630 of the group chat room is displayed at the bottom of the chat room screen 600. The chat window 630 includes a chat message display window 631, a business name display window 632, a chat message input window 633, and a transmission icon 634. The chat message display window 631 displays chat messages sent and received by the members of the group chat room. In the business name display window 632, a name (for example, MAUS) used in the chat server 300 is displayed. The chat message input window 633 is an area where a user can input a chat message. The transmission icon 634 provides a function of transmitting the chat message input in the chat message input window 631 to chat room participants participating in the chat room.

Meanwhile, a banner advertisement 620 is displayed between the menu window 610 and the chat window 630. According to the embodiment, for example, the stop view icon 621 and the detail icon 622 are superimposed on the banner advertisement 620.

When the view icon 621 is selected, the banner advertisement 620 disappears from the chat network screen 600. Although not shown in the drawing, as the banner advertisement 620 disappears from the chatting screen 600, the size of the chatting message display window 631 may be enlarged by the size of the lost banner advertisement 570. According to another embodiment, a banner advertisement of a subordinate level designated by the chatting room manager may be displayed at the place where the banner advertisement 570 disappears.

When the more icon 622 is selected, the size of the chat message display window 631 is reduced or disappears. Details of the banner advertisement 620 are displayed in the place where the chat message display window 631 is reduced or disappear. 6 shows a chat room screen 600 in which details of the banner advertisement 620 are additionally displayed in a place where the chat message display window 631 disappears.

Referring to FIG. 6, the participant icon 623 is included in the details of the banner advertisement 620. When the participation icon 623 is selected, the advertisement web page linked to the banner advertisement 620 is displayed on the screen. 7 shows a screen 700 on which an advertisement web page linked to the banner advertisement 620 is displayed.

Referring to FIG. 7, an address window 710 is disposed at the top of the advertisement web page screen 700. In the address window 710, the URL address of the advertisement web page is displayed.

An advertisement display window 720 is disposed at the bottom of the address window 710. In the advertisement display window 720, for example, an image view icon 721 and an advance reservation participation icon 722 are disposed.

When the video view icon 721 is selected, a linked advertisement, for example, a linked video advertisement or a flash advertisement is played back.

When the advance reservation participation icon 722 is selected, the linked application is downloaded to the user device 100 and then installed.

A web page menu window 730 is disposed at the lower end of the advertisement display window 720. At least one of a backward icon 731, a forward icon 732, a home page icon 733, a bookmark icon 734, and a tab moving icon 735 may be disposed in the web page menu window 730. The user can change the web page displayed on the advertisement web page screen 700 or store the address of the web page displayed on the advertisement web page screen 700 using the icons arranged in the web page menu window 730. [

8 is a diagram illustrating a configuration of a chat server 300 according to an embodiment of the present invention.

8, the chat server 300 according to an exemplary embodiment of the present invention includes a communication unit 310, a chat management unit 320, a compensation processing unit 340, a user information database 350, an advertiser information database 360, An advertisement information database 370, and a chat room information database 380.

The communication unit 310 may transmit and / or receive signals and / or data to / from the user devices 100 and 200. For example, the communication unit 310 receives a login request signal from each of the user devices 100 and 200, and transmits a login process result to each of the user devices 100 and 200. In another example, the communication unit 310 transmits an advertisement list and a chat room list to each of the user devices 100 and 200. As another example, the communication unit 310 receives behavior data taken by each user from each of the user devices 100 and 200. To this end, the communication unit 310 may support a wired communication method and / or a wireless communication method.

The chat management unit 320 supports a chat service between the plurality of user equipments 100 and 200. Specifically, the chat management unit 320 stores the information of the chat rooms opened by the chat administrator in the chat room information database 380, and manages the sessions of the respective chat rooms.

When the login request signal is received from each of the user devices 100 and 200, the chat management unit 320 compares the user information stored in the user information database 350 with the user information included in the login request signal, Perform login processing. The login process result is transmitted to each user device 100, 200.

The compensation processing unit 340 calculates the degree of participation of the participant in the chat room on the basis of the behavior data collected from the user device of the chatting participant. Then, the compensation processing unit 340 determines compensation to be paid to the chatting room manager and / or the chatting room participant based on the calculated advertisement participation degree.

In addition, the compensation processing unit 340 can manage the compensation details paid to the chatting room manager and / or the chatting room participant. For example, the expiration date of the compensation amount and the usage target are managed. As another example, when a user purchases an article sold in the chat server 300 and makes a settlement using the compensation amount paid to him, the compensation processing unit 340 subtracts the amount of the commodity from the compensation amount that the user holds do.

The user information database 350 stores information of a user registered as a member in the chat server 300 (hereinafter, referred to as 'user information'). The user information includes, but is not limited to, the user's ID, password, name, contact information, and information of the user device 100, for example.

The advertiser information database 360 stores information of an advertiser registered as a member in the chat server 300 (hereinafter, referred to as 'advertiser information'). The advertiser information includes examples of the advertiser's ID, password, company name, contact information, and information of the advertiser device 400, but the present invention is not limited thereto.

The advertisement information database 370 receives and stores advertisements from the advertisers who paid the advertisement expenses. The advertisement provided by the advertiser may be stored as an advertisement list in the format as shown in FIG. The advertisement list may include compensation information according to the content of the advertisement, the duration of the advertisement, and the degree of participation of the advertisement.

The chatting room information database 380 stores information on chatting rooms (hereinafter, referred to as 'chatting room information') opened by each chatting room administrator. The chatting room information includes the name of the chatting room, the description of the chatting room, the number of participants participating in the chatting room, the type of game handled by the chatting room, the tag information of the chatting room, the chatting room administrator who opened the chatting room, And the like. However, the chat room information is not necessarily limited to the illustrated ones.

9 is a flowchart illustrating an advertisement providing method using an online chat room according to an embodiment of the present invention.

Prior to the description, a plurality of user devices 100 and 200 shown in FIG. 1 will be described as a first user device 100 and a second user device 200, respectively. It is assumed that a first user of the first user device 100 is a chat room manager who has opened a chat room and a second user of the second user device 200 is a chat room participant participating in the chat room. It is assumed that each user is in a chatting service of the chat server 300, and that the subscription and login are completed.

The first user opens a chat room using the first user device 100 (S900). In step S900, the first user can input the chat room information. For example, at least one of the name of the chat room, the additional description of the chat room, the number of participants who can participate in the chat room, the type of game to be processed in the chat room, and the tag information of the chat room can be set.

When the chat room is opened in the first user device 100, the first user device 100 transmits an advertisement list request signal to the chat server 300 (S905).

The chat server 300 transmits the advertisement list stored in the advertisement information database 370 to the first user device 100 (S910).

When the advertisement list received from the chat server 300 is displayed through the first user device 100, the first user selects an advertisement to be displayed on the chat room from the advertisement list (S915). According to the embodiment, as shown in FIG. 2, the advertisement list displays reward information according to the contents of the advertisement, the duration of the advertisement, and the degree of the advertisement participation. Accordingly, the first user selects the advertisement suitable for the chat room after confirming the advertisement contents, the advertisement period, the compensation information according to the advertisement participation degree, and the like. Thereafter, the first user device 100 transmits the selected advertisement information to the chat server 300 (S920).

The chat server 300 stores the selected advertisement information in the chat room information database 380 (S925).

Although not shown in FIG. 9, the first user device 100 may transmit the chat room invitation message to the second user device 200 after step S925. When the second user device 200 accepts the invitation message of the first user device 100, the second user device 200 becomes the chat room participant. Alternatively, after step S925, the second user device 200 may transmit a chat room participation approval request message to the first user device 100. [ When the first user device 100 approves the chat room participation approval request message of the second user device 200, the second user device 200 becomes the chat room participant, and this information is stored in the chat room information database 380 do.

Meanwhile, the second user device 200 may display a screen 500 as shown in FIG. When a group chat room menu 510 or a one-to-one chat room menu 530 is selected on the screen 500 of FIG. 4, the second user device 200 requests a chat room list requesting a chat room list or a one- A signal is transmitted to the chat server 300 (S930).

The chat server 300 searches the chatting room information database 380 for the chatting room list in which the second user device 200 is currently participating and transmits the searched chatting room list to the second user equipment 200 in operation S935.

If the chat room list received from the chat server 300 is displayed on the second user device 200, the second user selects a chat room from the displayed chat room list (S940).

Thereafter, the second user device 200 transmits the selected chat room information to the chat server 300 (S945).

The chat server 300 searches the chat room information database 380 for the selected chat room information and searches the advertisement information database 370 for the banner advertisement to be displayed in the chat room (S950).

Thereafter, the chat server 300 transmits the retrieved banner advertisement to the second user device 200 (S955).

The second user device 200 displays the chat room screen where the banner advertisement is placed (S960). For example, as shown in the screen 500 of FIG. 5, the chat window screen 700 in which the menu window 610, the banner advertisement 620, and the chat window 630 are arranged is displayed.

Thereafter, the second user device 200 collects behavior data taken by the second user for the banner advertisement 620 displayed in the chat room (S965). For example, in the screen 500 of FIG. 4, the more icon 622 which is entered in the chatting screen 600 of FIG. 5 or displayed on the banner advertisement 620 in the chatting screen 600 is selected, The participant icon 623 is selected on the chat room screen 600 of FIG. 6 or the image view icon 721 or the pre-reservation participation icon 722 is selected on the advertisement web page screen 700 of FIG. 7, As shown in FIG.

The second user device 200 transmits the collected behavior data to the chat server 300 (S970).

The chat server 300 calculates the degree of participation of the second user, that is, the participant of the chat room, on the basis of the action data received from the second user device 200 (S975). For example, the number of advertisement views, the number of clicks on the advertisement, and the number of ad installs of the chatting participant are calculated.

Thereafter, the chat server 300 determines compensation to be paid to each user, for example, the chatting room administrator and / or the chatting room participant, based on the calculated degree of advertisement participation (S980).

Thereafter, the chat server 300 provides the determined compensation to the first user device 100, which is the chatting room administrator, and the second user device 200, which is the chatting room participant (S985). FIG. 9 shows a case where the chat room administrator and the chat room participant all pay compensation, but the compensation may be paid only to the chat room manager or only to the chat room participant. In the foregoing, embodiments of the present invention have been described with reference to Figs.

In the description with reference to FIG. 1, the chat server 300 provides a chat service in the form of a mobile application and / or a web application. In addition, the chat server 300 can provide a continuous service to the mobile communication terminal and the PC by interlocking the mobile application with the web application.

In the description with reference to FIG. 4, a group chat room list or a one-to-one chat room list is displayed, and then a user selects or selects a chat room desired. As another embodiment, the user can select a group chat room or a one-to-one chat room in advance from the group chat room list or the one-to-one chat room list. A widget that can directly enter the chat room may be created for the chat room selected by the user in advance. In one example, the widget may be displayed on a screen of the user device (e.g., a desktop). As another example, the widget may automatically pop up on the screen of the application being displayed through the user device. For example, if a new chat message is received in the chatting room while the game is running using the user device, the widget of the chatting room may be automatically popped up on the game screen.

In the description with reference to FIG. 5, a case in which the view icon 621 and the view icon 622 are superimposed on the banner advertisement 620 has been described as an example. Although not shown in the drawing, the banner advertisement 620 may further display compensation information according to the degree of participation of the advertisement. Whether to display the compensation information in the banner advertisement 620 or not may be selected by the administrator of the chat room or the advertiser.

In addition to the embodiments described above, embodiments of the present invention may be embodied in a medium, such as a computer-readable medium, including computer readable code / instructions for controlling at least one processing element of the above described embodiments have. The medium may correspond to media / media enabling storage and / or transmission of the computer readable code.

The computer readable code may be recorded on a medium as well as transmitted over the Internet, including, for example, a magnetic storage medium (e.g., ROM, floppy disk, hard disk, etc.) A recording medium such as a recording medium (e.g., CD-ROM, Blu-Ray, DVD), or a transmission medium such as a carrier wave. Since the media may be a distributed network, the computer readable code may be stored / transmitted and executed in a distributed manner. Still further, by way of example only, processing elements may include a processor or a computer processor, and the processing elements may be distributed and / or contained within a single device.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood that the invention may be practiced. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100, 200: User device
300: Chat server
400: Advertiser device

Claims (10)

Searching the advertisement information database for an advertisement to be displayed by the chat server through the chat room;
The chat server sending the advertisement to a user device;
Receiving, from the user device, behavior data taken by the user for the advertisement after the chat room screen including the advertisement is displayed through the user device;
Calculating, by the chat server, an ad participation degree of the user for the advertisement based on the behavior data;
Determining, by the chat server, a compensation to be paid to a member of the chat room according to the calculated degree of participation of the user; And
And the chat server pays the determined compensation to the member. The method according to claim 1,
And the advertisement is displayed in a banner format in the selected chat room. The method according to claim 1,
The degree of ad engagement
At least one of an advertisement view, an advertisement click, and an install,
The number of advertisement views is reflected when the user enters the chatting room, the number of clicks of the advertisement is reflected when the user clicks the advertisement displayed on the chatting room screen, And when the application linked to the advertisement is installed in the user device after clicking the advertisement. The method of claim 3,
And a high compensation level is applied in the order of the advertisement view, the advertisement click, and the advertisement installation. The method according to claim 1,
The member
And the user who is a participant in the chat room of the chat room, and a user who has opened the chat room. The method according to claim 1,
The behavior data of the user
Selecting the chat room to enter the chat room from among chat room lists, clicking on an advertisement displayed through the selected chat room, and installing an application linked to the clicked advertisement on the user device A method of providing an advertisement using an online chat room. The method according to claim 1,
The advertisement to be displayed through the chat room
And the chat room manager selected by the chat room manager who opened the chat room. 8. The method of claim 7,
The chat room manager
And selects an advertisement to be displayed through the chat room from the advertisement list received from the chat server. 9. The method of claim 8,
The ad list
Wherein the advertisement information includes at least one of an advertisement content provided from an advertiser, an advertisement period, and compensation information corresponding to the advertisement participation degree. An application for a terminal device stored in a recording medium, in order to execute an advertisement providing method using the online chatting room according to any one of claims 1 to 9 in combination with a hardware terminal device.

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