KR20170075042A - Popup advertising system - Google Patents

Popup advertising system Download PDF

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KR20170075042A
KR20170075042A KR1020150183465A KR20150183465A KR20170075042A KR 20170075042 A KR20170075042 A KR 20170075042A KR 1020150183465 A KR1020150183465 A KR 1020150183465A KR 20150183465 A KR20150183465 A KR 20150183465A KR 20170075042 A KR20170075042 A KR 20170075042A
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South Korea
Prior art keywords
advertisement
pop
hyperlink
module
image
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KR1020150183465A
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Korean (ko)
Inventor
윤량희
선동익
강송희
임유경
김선아
정해영
조익희
변경원
이원복
이승찬
정의인
송지성
박수조
Original Assignee
윤량희
정해영
송지성
선동익
김선아
조익희
이원복
정의인
이승찬
강송희
임유경
박수조
변경원
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Application filed by 윤량희, 정해영, 송지성, 선동익, 김선아, 조익희, 이원복, 정의인, 이승찬, 강송희, 임유경, 박수조, 변경원 filed Critical 윤량희
Priority to KR1020150183465A priority Critical patent/KR20170075042A/en
Publication of KR20170075042A publication Critical patent/KR20170075042A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0262—Targeted advertisements during computer stand-by mode
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

According to an aspect of the present invention, there is provided a pop-up advertisement system including a screen for displaying a web page or a pop-up advertisement, a storage for storing hyperlink information, an input unit for touching or clicking on a hyperlink on the screen, And displaying the pop-up advertisement while the hyperlink is being loaded.

Description

Popup advertising system {POPUP ADVERTISING SYSTEM}

The present invention relates to a pop-up advertisement system, and more particularly, to a pop-up advertisement system in which an advertisement pops up during a loading time of a hyperlink.

Due to the explosive growth of Internet users, the Internet advertising field is becoming more popular than TV, radio, newspaper and magazine advertisements. Accordingly, various advertising methods using the Internet are being developed.

Currently, various kinds of advertisements such as e-mail, buttons and banners are used with advantage of each of these Internet advertisements. The double banner advertisement is located on a certain area such as the top, bottom, left and right sides of the web site, and displays the advertisement message written in letters or pictures on the monitor of the computer to advertise to the user.

More specifically, the banner advertisement usually provides advertisement function accompanied by a simple animation through a program such as animated GIF or JavaScript (JAVA Script) to attract attention.

However, recently, as the number of banner advertisements displayed on a web page has been explosively increased, it has become difficult for users to pay attention to a specific banner advertisement. Accordingly, the advertisement effect corresponding to the cost of banner advertisement publication is obtained There is a problem that can not be done.

In addition, since the space on the web page for displaying the banner advertisement is limited, it is difficult to provide an equal opportunity to the advertisers who desire to display the banner advertisement. Even if such an opportunity is obtained, It is the economic burden that many people have.

[Prior Art Literature]

Korean Patent No. 10-1394330 (2014. 05. 07.)

It is an object of the present invention to provide a pop-up advertisement system that pops up an advertisement at a loading time of a selected hyperlink and maximizes the concentration of the viewer.

According to an aspect of the present invention, there is provided a pop-up advertisement system including a screen for displaying a web page or a pop-up advertisement, a storage for storing hyperlink information, an input unit for touching or clicking on a hyperlink on the screen, And displaying the pop-up advertisement while the hyperlink is being loaded.

Here, the controller may include a display time control module for controlling the display time of the pop-up advertisement, and a repetition setting module for controlling the number of repetitions of the pop-up advertisement.

The control unit may further include a visual line movement module for moving a line of sight of the viewer, and the visual line movement module may output an optical illusion image and output the advertisement image on the optical illusion image.

In addition, the optical illusion image may induce a motion of motion, and the advertisement image may be disposed adjacent to the motion direction of the motion.

Also, the repetition setting module loads the same group of advertisements when the currently-clicked hyperlink information and the previously-clicked hyperlink information are within the set range, and if not, the other group advertisement Can be loaded.

The repetition setting module may load the advertisement of the other group when the number of consecutive loads of the same group of ads is equal to or greater than a predetermined number.

Also, the pop-up advertisement includes at least one shape and at least one image, and the display time control module sets a minimum display time or a maximum display time of the pop-up advertisement, 1.5 to 1.9 seconds.

In addition, the pop-up advertisement system may further include a sensing unit included in the mobile terminal, and the control unit may further include an action tracking module, wherein the action tracking module is operable to receive, from the sensing unit or the input unit, The sensed data or the input data can be moved to a different web page from the target web page of the hyperlink in comparison with the preset data.

In addition, the sensing unit may include any one of an acceleration sensor, a gravity sensor, and a gyro sensor, and the action tracking module may set a rotation angle change amount of the mobile terminal sensed by the sensing unit during the display of the pop- I can prepare.

In addition, the input unit may include a touch panel or a mouse, and the action tracking module may determine whether the touch or mouse click is held together in the same direction within the main movement direction of the pop- have.

Also, the storage unit may include a server, and the server may include information on the display time and the number of repetitions of the pop-up advertisement.

Further, the control unit may further include an advertisement holding module for displaying the pop-up advertisement on a screen even after moving the pop-up advertisement to a target web page of a hyperlink, and the advertisement holding module selects and drags the displayed advertisement and stores the advertisement on the screen Can be controlled to be moved.

Since the pop-up advertisement is displayed using the loading time of the web page, the advertisement can be maximized because the advertisement is arranged before and after the hyper link where the displeasure of the viewer is minimized and numerous choices are made.

1 is a configuration diagram of a pop-up advertisement system according to an embodiment of the present invention.
2 is a diagram illustrating a display time of a medium of a pop-up advertisement and a pop-up advertisement according to an embodiment of the present invention.
3 is a diagram for explaining recognition according to repetitive exposure in a pop-up advertisement according to an embodiment of the present invention.
4 is a diagram for explaining eye tracking for pictures in a pop-up advertisement according to an embodiment of the present invention.
5 is a diagram for explaining eye tracking for characters in a pop-up advertisement according to an embodiment of the present invention.
6A to 6D illustrate an optical illusion technique in a pop-up advertisement according to an exemplary embodiment of the present invention.
7A to 7D illustrate an action tracking method in a pop-up advertisement according to an exemplary embodiment of the present invention.
8 is a diagram illustrating a method of storing an advertisement in a pop-up advertisement according to an embodiment of the present invention.
9 is a flowchart of a pop-up advertisement method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, a pop-up advertisement system according to an embodiment of the present invention will be described. 1 is a configuration diagram of a pop-up advertisement system according to an embodiment of the present invention.

The pop-up advertisement system 1000 according to an embodiment of the present invention includes a screen unit 100, an input unit 200, a storage unit 400, and a control unit 500, And may further include a hazard sensing unit 300.

In the screen 100, a web page is displayed or a pop-up advertisement is displayed. The input unit 200 touches or clicks the hyperlink of the image. At this time, the information on the hyperlink is stored in the storage unit 400. If the clicked hyperlink corresponds to the hyperlink stored in the storage unit 400, the pop-up advertisement is displayed before moving to the target web page . Meanwhile, the storage unit 300 may include the server 600. In this case, the server 600 may store the hyperlink information for the pop-up advertisement, the display time and the number of repetitions of the pop- Information may be included.

At this time, the control unit 500 loads the pop-up advertisement and performs detailed control. More specifically, the control unit 500 includes a display time control module 510 for controlling the display time of the pop-up advertisement, a repetition setting module 520 for controlling the number of repetitions of the pop-up advertisement, a gaze movement module 530 for moving the gaze, An action tracking module 540 for analyzing the action of the user during the pop-up advertisement, and an advertisement holding module 550 for continuing the pop-up advertisement.

Hereinafter, a pop-up advertisement system according to an embodiment of the present invention will be described in detail. 2 is a diagram illustrating media and display time of a pop-up advertisement according to an exemplary embodiment of the present invention.

First, an experiment was conducted to specify the display medium and time of the pop-up advertisement. That is, while the hyperlink is clicked and the target page is loaded, the medium of the pop-up advertisement is selected as follows: ① blank screen (white screen) ② circular loading icon ③ image loading (composed of plural shapes / shapes / The group was displayed for a certain period of time to perform EEG measurement experiments. The EEG was measured by epoc + from emotiv, and the experiment was performed by 40 male and female adults over 20 years old at Hanyang University Convergence Graduate School. The experimenter clicked the hyperlink, explained that the image was loaded, and then conveyed enough explanation that the target web page would be displayed afterwards. The room temperature was maintained at 22 degrees Celsius, the lighting was set to normal room lighting, and no other noise was generated. FIG. 2 is a chart derived from the average value of the 40 persons.

As a result, as shown in FIG. 2, in the case of the blank page and the simple icon (loading icon), the relative intensity (concentration) was initially high, but the downward curve was formed thereafter. On the other hand, the blank page and the loading icon have no information, so the effect as an advertisement can not be expected.

However, in the case of image loading used for pop-up advertisements, the relative intensity was slightly lower than originally, but gradually increased and the critical point was measured at about 1.7 seconds. Then, it was confirmed that the concentration became lower again after 2 seconds. In the case of image loading, it can be said that the concentration of the medium is increased due to the increase of the intermediate beta wave which acts on the perception of the image and the SMR wave which acts on the concentration. After the recognition of the advertisement, It can be seen that the concentration is lowered. Accordingly, in the pop-up advertisement system according to the embodiment of the present invention, the minimum time for displaying the pop-up advertisement is set to 1.5 to 1.9 seconds in consideration of the error range.

The display time control module 510 controls the display time of the pop-up advertisement. In other words, the effectiveness of the advertisement is independent of the size and the length, but it is well known that it is proportional to the exposure time of the advertisement. Therefore, the display time control module 520 controls the maximum display time of the advertisement in consideration of the advertising cost or the uncomfortable feeling of the consumer, fixes the minimum exposure time of the pop-up advertisement in the range of 1.5 seconds to 1.9 seconds, .

3 is a diagram for explaining recognition according to repetitive exposure in a pop-up advertisement according to an embodiment of the present invention. Referring to the drawings, it can be seen that a viewer responds to a familiar situation and maximizes information transmission when it is repeatedly exposed.

Accordingly, the repetition setting module 520 controls the number of times the pop-up advertisements are displayed. More specifically, the iterative setting module 520 loads the same group of advertisements when it is determined that the information of the currently-clicked hyperlink is similar to the information of the previously-clicked hyperlink within the set range, If it is determined that they are not similar, the advertisement of the other group is loaded.

That is, the repetition setting module 520 sets the group using the information of the hyperlink (the code value of the terminal in more detail), and when the currently clicked hyperlink and the previously clicked hyperlink belong to the same group, And it is possible to maximize the information transmission through the repetitive exposure to the viewer by the pop-up and repeated exposure with the related contents.

However, since the exposure of the permanent same advertisement can transmit an uncomfortable feeling to the viewer, the iteration setting module 520 can be set to load another group of advertisements when the number of consecutive advertisements of the same group is more than a predetermined number Of course.

FIG. 4 is a diagram illustrating eye tracking of a picture in a pop-up advertisement according to an embodiment of the present invention, and FIG. 5 is a diagram illustrating eye tracking of a character in a pop-up advertisement according to an embodiment of the present invention.

Referring to FIG. 4, it can be seen that the viewer observes the image first and observes the surrounding text. Referring to FIG. 5, it can be seen that red appears only in the case of text in the case of large text. Red is the area where there is a lot of eyesight as a result of eye tracking.

Due to such a principle, the pop-up advertisement system according to an embodiment of the present invention displays an image in the form of a pop-up of the entire screen while the target site is loaded as described above in order to secure the viewer's gaze, (530) concentrates the viewer's gaze on the advertisement image.

More specifically, the gaze movement module 530 outputs an optical illusion image and outputs an advertisement image on the optical illusion image.

More specifically, it induces the motion of the eyes so that the optical illusion image moves, and outputs the advertisement image adjacent to the motion direction of the motion. As a result, the degree of concentration on the advertisement image can be further improved.

6A to 6D illustrate an optical illusion technique in a pop-up advertisement according to an exemplary embodiment of the present invention.

First, referring to FIG. 6A, the eye movement module 530 displays a radial optical illusion image which causes a rotation optical illusion. At this time, since the concentration is focused at the center in the case of the rotating optical illusion, the eye movement module 530 arranges the advertisement images A, B and C in the center. Therefore, it is possible for the viewer to significantly improve the delivery concentration than the case of simple exposure to the advertisement image.

6B, the gaze movement module 530 moves the advertisement images A, B, and C while displaying the target web page TW on the optical illusion image, The concentration thereof is improved.

6C, the gaze movement module 530 displays the advertisement image by setting the transparency of the target web page in order to emphasize the moved advertisement image even when the optical illusion image disappears. Finally, in FIG. 6D, Likewise, the advertisement image is absorbed or deleted in the banner advertisement to complete the final target web page loading.

Hereinafter, an active advertisement browsing of a viewer in a pop-up advertisement system according to an embodiment of the present invention will be described. 7A to 7D illustrate an action tracking method in a pop-up advertisement according to an exemplary embodiment of the present invention. 7A to 7D, an advertisement viewing through a mobile device will be described as an example.

7A, when a hyperlink is touched, the related advertisement is popped up as shown in FIG. 7B. If there is no response from the viewer, the target link page is loaded and the additional advertisement is not popped up anymore.

However, when the related advertisement is displayed as a pop-up as shown in FIG. 7B, the viewer moves the mobile terminal to another advertisement target web page TW2 by performing an action of shaking the mobile terminal or touch dragging the advertisement image as shown in FIG. 7C It is possible. The action tracking module 540 controls the control of these functions.

For this, the pop-up advertisement system according to an embodiment of the present invention may further include a mobile terminal and a sensing unit 300 included therein. The action tracking module 540 may include a sensing unit 300, Or the data sensed by the input unit 200 or the input data is moved to a web page TW2 different from the target web page of the hyperlink in contrast to the preset data.

In this case, the sensing unit 300 includes any one of an acceleration sensor, a gravity sensor, and a gyro sensor. The action tracking module 540 controls the rotation of the mobile terminal sensed by the sensing unit 300 during a pop- When the angle change amount is greater than the set value, the additional target web page, which is an additional advertisement page, is loaded. 8C shows a case in which the terminal is shaken from Sa1 to Sa2 as the beer is shaken.

In addition, the input unit 200 includes a touch panel or a mouse. The action tracking module 540 detects a case in which a touch or a mouse click is held together in the same direction within the main movement direction of the pop- And if it is satisfied, loads a separate target web page as an additional advertisement page. In Fig. 8C, this corresponds to the case where the touch is kept along the direction in which the beer image is shaken.

As described above, in the pop-up advertisement system according to an embodiment of the present invention, when a viewer touches a desired pop-up advertisement, the pop-up advertisement system selects the advertisement through a physical action and selects a more detailed advertisement item (a separate advertisement web page It is possible to secure intuitive convenience of the viewer and to prevent discomfort of the viewer who is not interested.

Hereinafter, the function after moving from the pop-up advertisement system to the target web page according to the embodiment of the present invention will be described. 8 is a diagram illustrating a method of storing an advertisement in a pop-up advertisement according to an embodiment of the present invention.

The pop-up advertisement system according to an embodiment of the present invention is a target of a pop-up advertisement before a target web page is displayed while being loaded, but in order to maximize the advertisement effect, an optical illusion effect of the gaze movement module 530 is described The advertisement image can be made to remain on the target web page as in the portion where the advertisement image is displayed. To this end, the advertisement maintaining module 550 causes the advertisement of the pop-up advertisement to remain in the form of a banner (PA). The banner PA may be displayed at the top of the target web page, or may be placed in an empty space of the target web page. At this time, if the banner PA is displayed at the top of the target web page or the readability is deteriorated, the user's discomfort may increase. Therefore, in the case of the advertisement banner PA caused by the pop- The viewer touches (or clicks) and controls so as to be able to move to the storage (GC) while maintaining this.

The banners moved to the storage box (GC) are stored for the set time, and can be replayed, and batch deletion after setting time is possible. Since the save box (GC) additionally displays the question UI for re-listening or batch deletion to the viewer, the viewer again accesses the advertisement after deletion, and as a result, the number of exposure of the advertisement increases.

Hereinafter, a pop-up advertisement method according to an embodiment of the present invention will be described. However, since the following description is for explaining the ranking of the time, the detailed description of the parts that overlap the functions described earlier will be omitted. 9 is a flowchart of a pop-up advertisement method according to an embodiment of the present invention.

A pop-up advertisement method according to an embodiment of the present invention includes a first step (S100) of generating a pop-up target hyperlink, a second step (S200) of loading a web page including at least one pop-up target hyperlink, A fourth step S410 to S450 in which a pop-up advertisement is displayed while a target web page is loaded, and a fifth step S510 to S550 in which a target web page is displayed, in a third step S310 to S330 of clicking or touching a hyperlink, S520).

At this time, the third step compares the information of the hyperlink currently clicked or touched with the information of the hyperlink to be clicked or touched (S320), loads the same group of advertisements (relating to S410) If it is out of the range, the advertisement of another group is loaded (S420 related).

In the third step, when the number of consecutive ads loaded in the same group is equal to or greater than a predetermined number, the advertisement of another group is loaded (S420).

In addition, the pop-up advertisement is displayed including at least one shape and at least one shape image. In the fourth step, the minimum display time of the pop-up advertisement is set to 1.5 to 1.9 seconds.

In the fourth step, the pop-up advertisement outputs the optical illusion image, the advertisement image is included on the optical illusion image, the input signal or the sensing signal during the display of the pop-up advertisement is collected, The target web page is changed to another target web page (advertisement page) in the fifth step according to the sensing signal.

The pop-up advertisement method further includes a sixth step of displaying the pop-up advertisement on the screen even after the target web page is displayed. In the sixth step, the step of selecting and dragging the displayed advertisement and controlling the advertisement to move to the display screen .

As described above, the pop-up advertisement system and method according to an embodiment of the present invention displays a pop-up advertisement using a loading time of a web page, thereby minimizing the unpleasantness of the viewer and arranging the advertisement around the hyper- The effect can be maximized.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

100: Pop-up ad system
10: Screen section
200: Input unit
300: sensing part
400:
500:
510: Display time control module
520: Repetition setting module
530: eye movement module
540: Action Tracking Module
550: Ad Retention Module
600: Server

Claims (12)

A screen portion on which a web page or a pop-up advertisement is displayed;
A storage unit for storing hyperlink information;
An input unit for touching or clicking a hyperlink on the screen unit; And
And a controller for displaying the pop-up advertisement while the hyperlink is being loaded when the hyper link is clicked.
The method according to claim 1,
Wherein the control unit comprises a display time control module for controlling the display time of the pop-up advertisement, and a repetition setting module for controlling the number of repetitions of the pop-up advertisement.
The method according to claim 1,
Wherein the control unit further includes a visual line movement module for moving a line of sight of the viewer, wherein the visual line movement module outputs an optical illusion image, and outputs the image including the advertisement image on the optical illusion image.
The method of claim 3,
Wherein the optical illusion image induces a motion of the epilogue, and the advertisement image is disposed adjacent to the motion of the epilogue.
3. The method of claim 2,
The repetition setting module loads the advertisement of the same group when the information of the currently-clicked hyperlink is compared with the information of the previously-clicked hyperlink, and loads the advertisement of the other group when the setting is out of the setting range And a pop-up advertisement system.
6. The method of claim 5,
Wherein the repetition setting module loads the advertisement of the other group when the number of consecutive loads of the same group of ads is equal to or greater than a preset number.
3. The method of claim 2,
Wherein the pop-up advertisement is displayed including at least one shape and at least one shape of an image,
Wherein the display time control module sets a minimum display time or a maximum display time of the pop-up advertisement, and the minimum display time is set to 1.5 to 1.9 seconds.
The method according to claim 1,
The pop-up advertisement system may further include a sensing unit included in the mobile terminal, and the control unit may further include an action tracking module, and the action tracking module may include a sensing unit Data or inputted data is moved to a different web page from the target web page of the hyperlink in contrast to the preset data.
9. The method of claim 8,
Wherein the sensing unit includes any one of an acceleration sensor, a gravity sensor, and a gyro sensor, and the action tracking module compares a rotation angle change amount of the mobile terminal sensed by the sensing unit with a preset value while the pop- And a pop-up advertisement system.
9. The method of claim 8,
Wherein the input unit includes a touch panel or a mouse and the action tracking module determines whether the touch or mouse click is held together in the same direction within the set range of the main movement direction of the pop- Pop-up advertising system.
The method according to claim 1,
Wherein the storage unit includes a server, and the server includes information on the display time and the number of repetitions of the pop-up advertisement.
The method according to claim 1,
Wherein the control unit further comprises an advertisement holding module for displaying the pop-up advertisement on a screen even after the pop-up advertisement is moved to a target web page of the hyperlink, and the advertisement holding module selects and drags the displayed advertisement, So as to control the display of the pop-up advertisement system.

KR1020150183465A 2015-12-22 2015-12-22 Popup advertising system KR20170075042A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20230075597A (en) * 2021-11-23 2023-05-31 주식회사 더줌코리아 Device and method for generating self-made quiz-type reward advertisement platform module centered on advertising consumers

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20230075597A (en) * 2021-11-23 2023-05-31 주식회사 더줌코리아 Device and method for generating self-made quiz-type reward advertisement platform module centered on advertising consumers

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