KR20170023579A - ADVERTISEMENT SYSTEM FOR ON/OFFLINE STORE through QR Code DATA COLLECTION SYSTEM - Google Patents

ADVERTISEMENT SYSTEM FOR ON/OFFLINE STORE through QR Code DATA COLLECTION SYSTEM Download PDF

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Publication number
KR20170023579A
KR20170023579A KR1020150118906A KR20150118906A KR20170023579A KR 20170023579 A KR20170023579 A KR 20170023579A KR 1020150118906 A KR1020150118906 A KR 1020150118906A KR 20150118906 A KR20150118906 A KR 20150118906A KR 20170023579 A KR20170023579 A KR 20170023579A
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KR
South Korea
Prior art keywords
store
information
advertisement
line
offline store
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Application number
KR1020150118906A
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Korean (ko)
Inventor
이완경
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이완경
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Publication date
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Priority to KR1020150118906A priority Critical patent/KR20170023579A/en
Publication of KR20170023579A publication Critical patent/KR20170023579A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a service system for advertising on-/off-line stores, a variety of information therefore, and an application apparatus applied thereto. According to the present invention, information collected and classified by region, age, gender, and the like is provided and simultaneously collected through a customer terminal while a shop handling a certain type of goods or two or more stores is run. Based on QR code tagging information relating to the on-/off-line stores, the entrance of an unspecified visitor to the off-line store is automatically checked by a tagging action. A customer can acquire information on the goods handled in each off-line store through his/her terminal, whereas an owner of each of the on-/off-line stores or a head office makes advertising/promotional content reflecting real-time information of the off-line store displayed on a display device installed in the store. Therefore, it is possible to effectively promote the characteristics of each product and each product characteristic of the on-/off-line stores and to provide the real-time information on the on-/off-line stores, so service satisfaction of viewers and advertisers may be increased.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a QR code data collection system,

The present invention relates to a method and apparatus for displaying important information of a related business type on-line / off-line at a store through a display device installed in an off-line store, when a visitor's position in an offline store is confirmed based on sales information of an on- And to display advertising / promotional contents on the latest fashion information, design, and the like of related industries by reflecting the information.

Recently, an advertisement service for displaying various advertisements through a display device through on / off line has been used, and in the case of such an advertisement service, especially as an offline store operator, it can be used as a more effective means of promoting a store. However, an important factor in the above-mentioned advertisement service is to collect real-time information of a store that is actually operating in a quantitative and qualitative manner and to provide the information to the user. However, existing advertisement services collect passive information of the offline store, Since it uses the registered basic information, it is difficult to collect real-time information of the store that changes in real time and to provide it

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a terminal device of a visitor, which enables a consumer to view and understand characteristics of a product in a store, In other words, by using the terminal (smartphone) possessed by the customer, the price of the competitor to the commodity in the store, Design, trends, etc. As a service, we provide QR CODE of the product which has enough information that the customer needs in the label of the product. Based on the tagging information of the QR CODE tag of the product in the offline store And stores the predetermined keyword in the offline store, The customer is immediately informed of the advertised / promoted contents by displaying the advertisement / promotional contents registered in the off-line store or the customer's terminal by the player, thereby effectively promoting the offline store and providing the real-time information on the products in the offline store In addition, by collecting and analyzing the QR CODE tagging behavior of customers, it is possible to acquire the taste, purchase pattern, etc. of customers by region, location, etc. at the store side.

According to another aspect of the present invention, there is provided a service device comprising: a receiver for receiving tagging information on a QR tag of a product stored in an offline store using a QR CODE REDER application of a terminal device held by a visitor; Design, and market trends installed in the off-line store on the basis of the information on the display device installed in the store, thereby exposing the most popular goods and other information in the offline store, And displaying the registered advertisement / publicized contents so as to be able to respond. More specifically, the service device may further include a setting unit configured to set the keyword so as to include positional information such as each design, product, price, and area in the offline store, and the control unit may correspond to the positional information The advertisement / advertisement contents registered to correspond to the off-line store are displayed on the display device.

According to the present invention, according to the on-line / off-line store advertisement service system of a job, various kinds of information thereof, and devices applied thereto, the unoccupied visitor's position in the offline store based on the QR CODE tagging information related to on / And the customer can obtain the information of the goods to be handled in each of the off-line stores through his / her terminal. On the other hand, in the case of each on-line / off-line store owner or the head office, By displaying the advertisement / promotional contents by reflecting the real-time information of the offline store in a display device installed in the shop in the near-term through the product tagging action, it is possible to effectively display the characteristics of each product and each product characteristic of the on- You can also store real-time information on So that it is possible to increase the service satisfaction of the viewer of the advertisement / advertisement content.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic block diagram of an offline store advertisement service system according to an embodiment of the present invention; FIG.

More specifically, the service system according to the present invention will be described. The service device according to the present invention accumulates the number of visitors in the offline store when the QR CODE tagging information is received, We construct a system that immediately notifies the data collector of our company about the products of interest of each customer or the cumulative data of the products of interest of each customer and collects the data of the tagged products in the data of each store, Trends, popularity, etc., to the customer through a display device in the store, or by analyzing the data collected in real time in two or more analyzed stores, objective related information is displayed on the display device in each store, Provide to customers, and each customer has a terminal If the customer is a QR CODE tagging of each product shall be provided so that you can see the extent of the design, customer preferences, fashion and so on for each product. In the case of a display installed in each store as described above, when the number of the offline stores related to the goods is two or more, the display device displays, at the two or more offline stores, based on the number of visitors of each of the two or more offline stores, The service device displays advertisement / advertisement content registered to correspond to each of the offline stores, and more specifically, the service device displays the advertisement / Wherein the control unit is configured to provide the display / advertisement contents to the advertisement / publicized contents registered to correspond to the offline store when the receiving unit receives the tagging information of the QR CODE related to the offline store In more detail, in step The service device may further include a registration / collection unit for registering the advertisement / advertisement contents so as to correspond to the on / off-line store, and the controller collects and analyzes the tagged information in the offline store, And the advertisement / publicized content registered to correspond to the customer's request, the information of the customer taste and the selected product for each store, and the like can be continuously updated, The method comprising the steps of: providing the display device with information on publicity contents and consumer behavior; and in order to attain the above object, the offline store advertisement service method is characterized in that the terminal stores the tagging information To the service apparatus; and a step of transmitting the service apparatus to the terminal apparatus And transmits the tagging information to the display device installed in the off-line store based on the received tagging information, and updates or analyzes the collected data to correspond to the off-line store (agency, related retail store, etc.) And a display control step of displaying the advertisement / publicized contents registered in the offline store so as to display the advertisement / publicized contents registered in the offline store, in order to more effectively achieve the above object. A receiving step of receiving tagging information for a QR CODE tag of each product and a display for displaying advertisement / publicized contents registered to correspond to the offline store in a predetermined display device for the offline store based on the tagging information And a control step The method further comprises a setting step of setting the keyword so as to include product information of the offline store, position information, response of other customers, etc., and the display control step may include: And displaying the advertisement / publicized content corresponding to the off-line store in the display device located at the off-line store. More specifically, the method may further include displaying the number of visitors in the offline store when the tagging information is received Wherein the display control step further comprises an update step of accumulatively updating the number of on-line stores associated with the keyword when the number of the offline stores related to the keyword is two or more, Show registered ad / promotional content for use in more than one in-store The method further comprises a providing step of providing the display device with the advertisement / advertisement content registered to correspond to the off-line store, and the display control step includes the step of: In case that the QR CODE tagging information related to the offline store is received in the offline store, the advertisement / advertisement content registered to correspond to the offline store in real time is provided to the display device. More specifically, The advertisement / publicity contents registered in the offline store to register the advertisement / publicized contents corresponding to the above-mentioned on / off-line store, Only when it differs from the advertisement / advertisement content provided to the display device The on / off-line store advertisement service system according to the present invention is characterized in that the on / off-line store advertisement service system provides the advertisement / advertisement contents registered in the offline store to the display device. The terminal device transmits tagging information on tagged tags to the service device and confirms predetermined information on the offline store based on the tagging information received from the terminal device, And a service device for displaying the advertisement / advertisement contents registered to correspond to the advertisement information / advertisement contents. [0031] Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

FIG. 1 is a diagram illustrating an on-line store advertisement service system according to an embodiment of the present invention. As shown in FIG. 1, the on-line and in-store store advertisement service system according to the present invention includes an on- A main server 300 for displaying advertisement / promotional contents for the offline store on a display device 200 installed on / off line, a terminal device 100 for transmitting tagging information tagged with a QR tag provided on / The terminal device 100 refers to a user device held by a visitor of an offline store, and may be, for example, a smart phone, a tablet PC, and the like. And a device capable of transmitting the tagging information to the main server 300 can be included in the tagging operation.

Here, a tag provided in the offline store refers to a QR CODE tag, and includes a unique tag identification information (ID) for identifying a product, a price, a design, and the like in each on / off- In the embodiment of the present invention, only the configuration in which the tag is provided in the off-line store is limited. However, the present invention is not limited to the off-line store but also to a specific outdoor place (for example, The main server apparatus 300 refers to a server for providing the advertisement / advertisement contents related to the offline store to the display apparatus 200 The advertisement / advertisement content registered by the offline store operator can be displayed on the display device 200. Here, the advertisement / A variety of contents such as image / location / telephone number / menu / coupon information (for example, QR code) related to the offline store as the contents registered in the main server service apparatus 300 by the operator The display device 200 refers to an apparatus for displaying the advertisement / advertisement contents provided in the offline environment and provided from the main server apparatus 300 like the offline store, and for example, , And an electric signboard installed in an in-store entrance / inside, a bus stop, a subway entrance / platform, etc., which is an offline environment in which accessibility and visibility are secured at the same time. According to an embodiment of the present invention, an advertisement service for displaying advertisement / publicized contents related to an offline store is provided in an offline offline display device 200. In the advertisement service, It is common that passive methods of manually investigating the information related to the offline store or registering the advertisement / advertisement contents for the offline store person to directly promote themselves are used. However, there are many It is very difficult to investigate and manage all of the real-time information of the offline store, and it is also difficult and time-consuming for the offline store person to register his / her advertisement contents in various marketing services. In-store store information from the service There is a limitation in that it is not possible to positively reflect real-time information of an offline store that is changed in real time when the offline store is promoted by collecting or registering in a dynamic manner. Thus, in an embodiment of the present invention, The terminal device 100 has a function of transmitting QR CODE tagging information (hereinafter referred to as " QR CODE tagging information "). . More specifically, the terminal device 100 obtains the tag identification information by tagging the QR tag disposed in the off-line store, and transmits the tagging information including the tag identification information to the main server 300, The device 300 not only notifies the visitor that the visitor has entered the offline store, but also recognizes what kind of product the customer is interested in, what kind of product he is interested in, whether he / she confirms several products and makes a purchase decision . In addition, the terminal device 100 performs a function of receiving the advertisement / advertisement content related to the offline store. More specifically, the terminal device 100 receives the advertisement information from the main server 300 that received the tagging information, In the case of the advertisement / publicized content received from the main server 300 through the terminal device 100, information related to the corresponding offline store, such as coupons, Information such as a coupon, a coupon, a photograph, an image, a store / product characteristic, a customer response, and the like may be included, and the information for inducing a visitor's tagging operation in the offline store may be included. The main server apparatus 300 performs a function of registering advertisement / publicity contents related to the offline store. More specifically, the main server apparatus 300 is an operator of the offline store The main server apparatus 300 provides the shop identification information unique to the off-line store, and stores the tag identification information of the tag disposed in the offline store And stores the advertisement / publicized content in the database so as to correspond to the mapping information, thereby registering the advertisement / publicized content received from the operators of the plurality of offline stores as the respective advertisement / publicized contents corresponding to the respective offline stores The main server apparatus 300 performs a function of setting a keyword for the off-line store. More specifically, the main server apparatus 300 sets a keyword corresponding to the off-line store, So that the advertisement / publicized content registered to correspond to the offline store in the device 200 can be displayed At this time, the main server apparatus 300 sets a basic keyword related to the offline store based on the location information of the offline store, and also sets the basic keyword related to the offline store in the area where the location of the offline store, the business type, The main server 300 adds the entire list of pre-registered display devices 200 to each of the off-line shops based on the keyword corresponding to the location information of each offline store, And the display device 200 is located adjacent to the display device 200. This is to display the advertisement / advertisement contents of the offline store only in the display device 200 located adjacent to the offline store. The main server 300 performs a function of recognizing a visitor's position in the offline store. More specifically, When the tagging information is received from the device 100, it is recognized that the visitor has entered the offline store corresponding to the identified tag identification information by checking the tag identification information included in the tagging information. At this time, 300 accumulates and updates the number of visitors in the offline store when the visitor's position in the offline store is recognized on the basis of the tagging information received from the terminal device 100 and at the same time the time at which the tagging information is received, The main server apparatus 300 performs a function of displaying the advertisement / publicized content on the display device 200. [0040] As described above, Likewise, according to the on-line / in-line store advertisement service method according to the present invention, on the basis of the tagging information related to the on / offline store, When the visitor's position is confirmed, the on / off-line store can be effectively promoted by displaying the advertisement / promotional contents by reflecting real-time information of the on / offline store at a display device installed at a location related to the on / offline store, Real-time information on the on-line and off-line stores for each region and each product can be provided. Thus, satisfaction of the service of the viewer of the advertisement / advertisement content can be increased. Also, the method or algorithm described in connection with the embodiments presented in the present invention May be embodied directly in hardware or may be embodied in the form of a program instruction that may be executed through various computer means and recorded on a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The above-described hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the appended claims, It is intended that the technical idea of the present invention extends to the extent possible.

100: terminal device 200: display device 300: main server

Claims (1)

A QR tag of each product including information sufficient for producing a product, a QR tag for each product that is provided to a terminal device held by a visitor via an on / offline store, and transmits the QR CODE tag information to the system, And automatically stores the information on the on-line / off-line store through an automatic analysis and an associated display device that provides information automatically selected by the collected information to the customer in real- / ≪ / RTI > and stores the advertisement / advertisement content registered to correspond to the offline store.
KR1020150118906A 2015-08-24 2015-08-24 ADVERTISEMENT SYSTEM FOR ON/OFFLINE STORE through QR Code DATA COLLECTION SYSTEM KR20170023579A (en)

Priority Applications (1)

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KR1020150118906A KR20170023579A (en) 2015-08-24 2015-08-24 ADVERTISEMENT SYSTEM FOR ON/OFFLINE STORE through QR Code DATA COLLECTION SYSTEM

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Application Number Priority Date Filing Date Title
KR1020150118906A KR20170023579A (en) 2015-08-24 2015-08-24 ADVERTISEMENT SYSTEM FOR ON/OFFLINE STORE through QR Code DATA COLLECTION SYSTEM

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102017005B1 (en) * 2018-11-19 2019-10-21 주식회사 쿠잉비 Method of providing o4o platform service with code disposed at a specific o4o space and server using the same
KR20190143008A (en) * 2018-06-19 2019-12-30 주식회사 미디에잇 Method and apparatus for space sharing

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190143008A (en) * 2018-06-19 2019-12-30 주식회사 미디에잇 Method and apparatus for space sharing
KR102017005B1 (en) * 2018-11-19 2019-10-21 주식회사 쿠잉비 Method of providing o4o platform service with code disposed at a specific o4o space and server using the same
WO2020105852A1 (en) * 2018-11-19 2020-05-28 (주)쿠잉비 Method for providing o4o platform service provided by specific o4o using space provider and linked with code arranged on at least one portion of specific o4o using space, and server using same

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