KR20170006666A - System for providing point in online shopping mall - Google Patents

Abstract

The present invention relates to a system for operating a mileage service in an online shopping mall, and to a system for operating a shopping mall in which a mileage is accumulated according to purchase of a product. An embodiment of the present invention may include: a seller terminal that registers products in a shopping mall site and receives an order history of product; a shopping mall server that manages the shopping mall site, provides a multi-stage mileage to a buyer who buys products, and provides a separate multi-stage mileage that is in conjunction with a multi-stage mileage used for buying a product when the product is bought by using the multi-stage point; and a buyer terminal that buys a product registered in the shopping mall site by using the multi-stage mileage provided to the buyer when the product is bought.

Description

Online shopping mall earning point operating system {System for providing point in online shopping mall}

The present invention relates to an online shopping mall earning point operating system, and more particularly, to an operating system in a shopping mall that accumulates points according to purchase of goods.

Electronic commerce in an online shopping mall means a transaction in which goods or services are provided through Internet or PC communication and payment is made by using a credit card or a bank transfer method. With the improvement and rapid spread of the Internet-use population, it is possible to provide products at a lower price because there is no need for a wide range of stores and management personnel as in conventional market transactions. Therefore, the buyer is in the spotlight because it is easy to find the goods without having to go to the store directly.

As the online shopping mall site rapidly grows, it is necessary to strengthen the competitiveness of the online shopping mall by providing more specialized services, rather than merely introducing the products and purchasing the products. Therefore, each online shopping mall promotes discounts mainly on special events, or offers a few points or discount coupons to buyers.

However, since the operation method of the existing online shopping mall is limited in the increase of sales, a more specialized shopping mall management method is needed.

Korean Patent Publication No. 10-2002-0029546

The technical problem of the present invention is to enable a seller of a merchandise to be easily sold by promoting the purchaser to purchase the merchandise. It is another object of the present invention to provide a means for inducing a shopper to frequently visit a shopping mall.

An embodiment of the present invention is a merchandise terminal for registering a commodity on a shopping mall site and receiving an order detail of the commodity; A shopping mall server for managing the shopping mall site, paying a multi-level point to a purchaser who purchases a product, and paying a separate multi-point point linked to a multi-level point used for purchasing a product when purchasing the product using the multi- And a buyer terminal for making purchase and payment using the multi-level points paid to the buyer at the time of purchasing the goods registered in the shopping mall site.

The shopping mall server may further include: a sales information database storing seller information; A purchase information database storing member-registered buyer information and multi-level points accumulated for each buyer; A first multi-level point is awarded to the purchaser when the first purchase of the product is made, and a separate multi-stage point linked to the first multi-level point used for the payment when the second product is purchased using the first multi- A multi-level point operating unit for paying a plurality of separate multi-level points linked to the multi-level points used for payment each time the goods are purchased using multi-level points; A shopping mall site display unit for displaying a merchandise registered by the seller terminal on a mall site and displaying the mall; And a payment progress unit for receiving the order details of the goods from the buyer terminal and transmitting the order details to the seller terminal, and performing settlement including the multi-level points.

The multi-level point operating unit provides a first multi-level point to a buyer when a first purchase of a product is made, a second multi-level point is paid when a second product is purchased using the first multi-level point, A third multi-level point is awarded when the third-level product is purchased using the multi-level point, and a fourth multi-level point is awarded when the fourth-level product is purchased using the third multi-level point.

The multi-stage point linked to the multi-stage point used for the payment may be determined as a point multiplied by a preset ratio at the multi-stage point used for the payment.

The settlement processing unit may enable settlement using a multi-level point after a predetermined date has elapsed from the payment date of the multi-level point.

The multi-point point operating unit may transmit settlement details of multi-point points for each purchaser to the seller terminal in real time so that payment can be made using the multi-point point in the seller's offline shopping mall.

And an avatar operating unit for displaying an avatar for each buyer and displaying a registered avatar when the buyer has logged in. The shopping mall site display unit displays the goods to be sold in 3D form to display a product selected from the buyer as an avatar And displays the matching result.

According to the embodiment of the present invention, when payment is made using a point, the point linked to the paid point can be separately paid to promote sales.

1 is a configuration diagram of an online shopping mall earning point operating system according to an embodiment of the present invention;
2 is a block diagram of a configuration of a shopping mall server according to an embodiment of the present invention.
FIG. 3 is an exemplary configuration of a shopping mall screen according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order to explain the present invention in detail so that those skilled in the art can easily carry out the present invention. . Other objects, features, and operational advantages of the present invention, including its effects and advantages, will become more apparent from the description of the preferred embodiments. It should be noted that the same reference numerals are used to denote the same or similar components in the drawings.

FIG. 1 is a configuration diagram of an online shopping mall earning point operating system according to an embodiment of the present invention, and FIG. 2 is a block diagram of a shopping mall server according to an embodiment of the present invention.

In the embodiment of the present invention, in order to make purchases of goods using points in online and offline shopping malls, the points are paid in the form of points (hereinafter, referred to as 'multi-point points' . That is, in response to a request from the seller, the commodity is sold at the online shopping mall, and the multi-level points for purchasing the commodity are supplied to the purchaser over the first, second, third, and fourth orders.

For example, a first multi-level point can be earned at the time of purchasing a product for the first time, and a first multi-level point accumulated when 10 days have elapsed from the accumulation date can be used at an on / offline shopping mall. Likewise, when the first multi-level point is used 100%, the second multi-level point is generated, and the accumulated second multi-level point can be used in the on / offline shopping mall after 10 days from the accumulation of the second multi-level point. Likewise, if a second multi-level point is used 100%, a tertiary multi-level point is generated, and a tertiary multi-level point accumulated after 10 days from the accumulation of the third multi-level point can be used in an on / offline shopping mall. Likewise, if a tertiary multi-level point is used 100%, a fourth multi-level point is generated, and a fourth multi-level point accumulated when 10 days have elapsed from the accumulation of the fourth multi-level point can be used in an on / offline shopping mall.

For example, the first multi-level point is 50% of the price of the originally purchased commodity, the second multi-level point is 50% of the first multi-level point, the third multi-level point is the second multi-level point, 50% of the points, and the fourth multi-level points can be determined as 100% of the third multi-level points. In this case, if a buyer purchases 100,000 won, 50,000 won of 50,000 won, which is the purchase amount of 100,000 won, is accumulated as a first multi-level point. If the first multi-level point is used, 50,000 won of 50,000 won % Of KRW 25,000 will be credited to the second multi-level points. If the second multi-level points are used up, KRW 12,500, 50% of the second multi-level points of KRW 25,000, will be accumulated as the third multi-level points , And if the 3rd level multi-level points are used, 12,000 won, 100% of the 3rd level multi-level points will be accumulated as 4th level multi-level points. In general, since the cost of distribution is more than 60% at the merchandise sale price, it is possible to sell the product directly at the shopping mall by eliminating the distribution cost, and to return the multi-level point to the buyer to promote consumption.

As a result, if the buyer consecutively tails through the first multi-level point after the first purchase and a multi-level point occurs, the other product can be purchased at the multi-level point. Of course, if there are many multi-level points, the multi-level points themselves can be used in the on-line / off-line shopping malls from the first to some degree without any extra expenditure. Therefore, it can be differentiated from existing shopping malls, and it can contribute to economic activities by activating shopping malls and selling products of small and medium enterprises.

To this end, the online shopping mall point management system of the present invention may include a wired / wireless communication network 400, a purchaser terminal 100, a seller terminal 200, and a shopping mall server 300.

The wired / wireless communication network 400 is a wired or wireless communication network for transmitting and receiving data between the seller terminal 200, the purchaser terminal 100, and the shopping mall server 300. When the wired / wireless communication network 400 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) So that data communication can be performed. For reference, a mobile radio communication network includes, in addition to a base station (BTS), a mobile switching center (MSC), and a home location register (HLR), an access gateway (Access Gateway) Data Serving Node), and the like. In addition, when the wired / wireless communication network 400 is implemented as a wired communication network, it can be implemented as a network communication network, and data communication can be performed according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The seller terminal 200 registers the goods in the shopping mall site as a terminal owned by the seller. And the merchandise desired to be sold by the individual seller is registered on the shopping mall site.

When sales are made through the shopping mall site, the sales commission is paid to the shopping mall. Furthermore, when a seller sells a shopping mall and sells a shopping mall linked to a seller domain, the sales commission should be paid to the shopping mall when an individual sells the mall.

In addition, when registering a commodity on a shopping mall site, the commodity photograph, the commodity description, the selling price, the discount information, and the seller information are registered together. In addition, the seller terminal 200 receives and displays the order details of the goods. When the product is ordered, the product order details such as payment amount, delivery address, and buyer information are received from the shopping mall server 300 and displayed. Accordingly, the seller can prepare and deliver the goods according to the order details of the goods displayed on the seller terminal 200.

The seller terminal 200 may be a smart phone. The seller terminal 200 and the buyer terminal 100 to be described later will be described by taking a smart phone as an example but may be a desktop PC, a tablet PC, a slate PC, A notebook computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player), a navigation, and the like. Of course, it is needless to say that the terminal to which the present invention is applicable is not limited to the above-described type, but may include both terminals capable of communicating with external devices.

For reference, a smart phone is an intelligent terminal that adds a computer support function such as internet communication and information search to a mobile phone, and can install an application desired by the user. The smart phone combines the advantages of a mobile phone and a personal digital assistant (PDA), integrating data communication functions such as schedule management, fax transmission and reception, and Internet access to mobile phone functions. In addition to being able to connect directly to the Internet using wireless Internet, it can be accessed in various ways using various browsing programs. In addition, unlike existing mobile phones, you can install, add or delete hundreds of various applications (applications) as you want, and you can create your own applications. Can be implemented. Therefore, the merchandise terminal 200 is provided with a merchandise registration application provided by the shopping mall server 300, and can be utilized at the time of merchandise registration. The purchaser terminal 100 may be provided with a commodity purchasing application provided by the shopping mall server 300 and utilized at the time of commodity purchase.

The purchaser terminal 100 may be a smartphone or the like as a terminal owned by the purchaser. The buyer terminal (100) displays the product image and the product information of the goods registered in the shopping mall site to help the product selection. Also, at the time of purchasing a product, purchasing settlement is performed using multi-level points paid to the purchaser. For example, assuming that a multi-level point of 50,000 won is accumulated in the first purchaser, if the value of the first commodity is 100,000 won, a multi-level point of 50,000 won and a 50,000 won credit card (or cash) The product value can be paid. After using the multi-level points of 50,000 won, the multi-level points of 50,000 won, which is 50% of the 50,000 won, will be added again, and you can use the multi-level points of 25,000 won at the time of purchase. Likewise, if you use the multi-level points of 25,000 won, the multi-level points of 12,500 won, which is 50% of the 25,000 won, will be re-used and you will be able to use multi-point points of 12,500 won Can

When the buyer terminal 100 accesses the shopping mall server 300, various goods images and product information are displayed. In the virtual space according to products, each shopper can set a personal avatar to enjoy 3D images and stereoscopic shopping. In addition, each purchaser can shop at the accumulated points generated through the game, and sale can be made through the direct transaction space between the seller and the purchaser.

The shopping mall server 300 manages a shopping mall site, and provides a multi-level point to the purchaser who purchases the product. When purchasing a product using the multi-stage point, the shopping mall server 300 acquires a separate multi-point point linked to the multi- give.

The shopping mall server 300 has the same configuration as that of a typical web server in terms of hardware in order to implement the above operation, and it can be implemented in various types of languages such as C, C ++, Jaba, Visual Basic, And includes program modules that are implemented and perform various functions. In addition, it can be implemented using a web server program that is variously provided according to operating systems such as dos, window, linux, unix, and macintosh for general server hardware. Typical examples include a Web site used in a Windows environment, Internet Information Server (IIS), and CERN, NCSA, and APPACH used in a UNIX environment.

2, the shopping mall server 300 includes a server communication unit 310, a sales information database 320, a purchase information database 330, a point operating unit 350, a shopping mall site display unit 360, Lt; RTI ID = 0.0 > 370 < / RTI > In addition, the avatar administration unit 340 may be further included.

The server communication unit 310 supports hardware and software protocols for communication with the seller terminal 200 and the buyer terminal 100, respectively. The server communication unit 310 can perform data communication in accordance with an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The sales information database 320 is a database (DB) storing merchant information and product information. The seller information may include various information such as the seller's name, address, contact information, account number, business registration information, and the like. The product information includes the product information of the products registered by the seller.

The purchase information database 330 is a database (DB) storing member-registered buyer information and multi-level points accumulated for each buyer. The buyer information may include various information such as a buyer name, a delivery address, a contact, and a payment means. The multi-level points are accumulated and updated for each purchaser, and are updated by being reduced by the value of the multi-level point used when the purchaser uses the multi-level point.

The sales information database 320 and the purchase information database 330 described above may be stored in a hard disk drive, an SSD drive, a flash memory, a CF card, A module capable of inputting and outputting information such as a card (Secure Digital Card), an SM card (Smart Media Card), an MMC card (Multi-Media Card), or a Memory Stick, Or may be provided in the apparatus.

The shopping mall server 300 stores the merchandise information of the seller in the merchandise merchandise information database and stores the profile and purchase history of the purchaser who purchased the merchandise online on the purchase information database 330. [

Also, the shopping mall server 300 can inform the sellers and the promoters of useful promotional groups by using the information about the purchaser's profile and purchase history accumulated in the purchase information database 330. [ After the information of the point promotional consumer group is secured, information on the purchase history of the promotional consumer group is retrieved from the purchase information database 330, and the shopping mall server 300 transmits information on the purchase history of the promotional consumer group to the seller terminal 200 Message.

The avatar administration unit 340 registers the avatar for each purchaser and displays the registered avatar if the purchaser has logged in. The avatar administration unit 340 generates an avatar and performs a function of fitting the avatar to the products (clothes, hats, shoes, accessories, etc.) sold in the shopping mall. An avatar can have various forms such as a three-dimensional image of a purchaser, a full body photograph, a face, and a cartoon character.

The shopping mall site display unit 360 constitutes and displays a graphic user interface (GUI) in which the merchandise registered by the seller terminal 200 is arranged in the shopping mall site. When displaying a product, the product information (product model name, product image, detailed product description, product price, etc.) is displayed. In particular, the shopping mall site display unit 360 displays the products to be sold in 3D form, and matches the products selected by the buyer with the avatars of the buyer. In other words, if the avatar is a customer three-dimensional image, the shopping mall site display unit 360 can display an avatar wearing image by combining the image of the selected product with the avatar by selecting the avatar from the buyer as shown in Fig. Thus, the customer can know whether the article is suitable for him or herself, without having to wear the article, which can be helpful for the purchase. For reference, various known synthesizing methods may be used as a method of synthesizing a product with a 3D avatar image.

The multi-level point management unit 350 provides a first multi-level point to the buyer when the first purchase of the goods is made, and a multi-level point management unit 350 that is linked to the first multi-level point used for the payment when the second- A plurality of separate multi-level points are paid out, and each multi-level point linked to the multi-level point used for payment is paid for each time a product is purchased using the multi-level point. For example, when the first purchase of a product is made, a first multi-level point is awarded to the purchaser, and a second multi-stage point is awarded when the secondary product is purchased using the first multi-level point. When the purchase of the third product is made using the second multi-level point, the third multi-level point is paid, and when the purchase of the fourth product is made using the third multi-level point, the fourth multi-level point is paid. A multi-level point payment of the second, third, fourth, fifth, sixth, etc. may be performed according to the management setting of the shopping mall server 300. [

The extra multi-step points linked to the multi-step points used for settlement are determined by multiplying the multi-step points used for settlement by a predetermined ratio.

For example, the first multilevel point is 50% of the originally purchased commodity price, the second multilevel point is 50% of the first multilevel point, the third multilevel point is 50% of the second multilevel point, Can be determined to be 100% of the third-order multi-level point. In this case, if a buyer purchases 100,000 won, 50,000 won of 50,000 won, which is the purchase amount of 100,000 won, is accumulated as a first multi-level point. If the first multi-level point is used, 50,000 won of 50,000 won % Of KRW 25,000 will be credited to the second multi-level points. If the second multi-level points are used up, KRW 12,500, 50% of the second multi-level points of KRW 25,000, will be accumulated as the third multi-level points , And if the 3rd level multi-level points are used, 12,000 won, 100% of the 3rd level multi-level points will be accumulated as 4th level multi-level points. The payment of such multi-point points can promote the consumption of the buyer, thereby improving the profit of the seller. In general, since the cost of distribution is more than 60% at a merchandise sale price, it is possible to sell the product directly at the shopping mall by eliminating the distribution cost, and to return the multi-stage point to the purchaser to promote consumption.

The multi-level points accumulated as described above can be used in a shopping mall. In addition, multi-level points can be used in an offline store. That is, the settlement history of the multi-level points for each purchaser can be transmitted to the seller terminal 200 in real time so that settlement using the multi-level points can be performed in the offline shopping mall of the seller.

The settlement progress unit 370 receives the order details of the goods from the buyer terminal 100, transmits the order details to the seller terminal 200, and performs the settlement including the multi-level points. The settlement made with the multi-level points can be made by various payment means such as card, bank transfer, and the like. For example, if you have 50,000 multi-level points, if you buy 30,000 won, you pay only for 30,000 multi-level points. If you have 50,000 points, if you buy 70,000 won items, you can pay 50,000 points and pay 20,000 won (or no payment).

In addition, the settlement progress unit 370 can make settlement using the multi-level point after a predetermined date has passed from the payment date of the multi-level point.

For example, a first multi-level point can be earned at the time of purchasing a product for the first time, and a first multi-level point accumulated when 10 days have elapsed from the accumulation date can be used at an on / offline shopping mall. Likewise, when the first multi-level point is used 100%, the second multi-level point is generated, and the accumulated second multi-level point can be used in the on / offline shopping mall after 10 days from the accumulation of the second multi-level point. Likewise, if a second multi-level point is used 100%, a tertiary multi-level point is generated, and a tertiary multi-level point accumulated after 10 days from the accumulation of the third multi-level point can be used in an on / offline shopping mall. Likewise, if a tertiary multi-level point is used 100%, a fourth multi-level point is generated, and a fourth multi-level point accumulated when 10 days have elapsed from the accumulation of the fourth multi-level point can be used in an on / offline shopping mall.

In this manner, the multi-level point can be used only after a preset date has elapsed from the payment date of the multi-level point, thereby preventing the first, second, third and fourth multi-level points from being used at once and not visiting the shopping mall . It is possible to encourage the purchaser to visit the shopping mall server 300 continuously by making it possible to use multi-level points after a certain period of time after accumulating the multi-level points.

On the other hand, the multi-level point can be used within a predetermined validity period. For example, you can use multi-level points within six months of being earned, and multi-level points will disappear after six months.

The embodiments of the present invention described above are selected and presented in order to facilitate the understanding of those skilled in the art from a variety of possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.

100: Buyer terminal
200: Merchant terminal
300: shopping mall server
310: server communication section
320: Sales information database
330: Purchase information database
340: avatar administration department
350: Point operations section
360: shopping mall site display section
370:

Claims (7)

A seller terminal for registering a product on a shopping mall site and receiving an order detail of the product;
A shopping mall server for managing the shopping mall site, paying a multi-level point to a purchaser who purchases a product, and paying a separate multi-point point linked to a multi-level point used for purchasing a product when purchasing the product using the multi- And
A buyer terminal for purchasing a product registered on the shopping mall site using a multi-point point paid to the buyer;
Online shopping mall earning point operating system.
2. The shopping mall server according to claim 1,
A sales information database storing seller information and product information;
A purchase information database storing member-registered buyer information and multi-level points accumulated for each buyer;
A first multi-level point is awarded to the purchaser when the first purchase of the product is made, and a separate multi-stage point linked to the first multi-level point used for the payment when the second product is purchased using the first multi- A multi-level point operating unit for paying a plurality of separate multi-level points linked to the multi-level points used for payment each time the goods are purchased using multi-level points;
A shopping mall site display unit for displaying a merchandise registered by the seller terminal on a mall site and displaying the mall; And
A settlement progress unit for receiving the order details of the goods from the buyer terminal and transmitting the order details to the seller terminal, and performing the settlement including the multi-level points;
Online shopping mall earning point operating system.
The system of claim 2, wherein the multi-
A first multi-level point is awarded to the purchaser when the first purchase of the goods is made, a second multi-level point is awarded when the secondary product is purchased using the first multi-level point, and the second multi- A third multi-level point is awarded when purchasing a new car product, and a fourth multi-stage point is awarded when the fourth car is purchased using the third multi-level point.
The method of claim 2,
Wherein the additional multi-stage point linked to the multi-stage point used in the settlement is determined as a point multiplied by a preset ratio at the multi-stage point used for settlement.
The billing apparatus according to claim 2,
Wherein the settlement using the multi-level point is enabled after a preset date has elapsed from the payment date of the multi-level point.
The system of claim 2, wherein the multi-
And transmits settlement details of the multi-level points per purchaser to the seller terminal in real time to enable payment using the multi-level point in the seller's offline shopping mall.
The method of claim 2,
And an avatar operating unit for registering an avatar for each purchaser and displaying a registered avatar if the buyer has a login,
Wherein the shopping mall site display unit displays the goods to be sold in a 3D form and displays the goods selected from the buyer by matching with the avatar of the buyer.

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