KR20160149379A - Method, system and recording medium for billing of advertisement using image code - Google Patents

Abstract

An advertisement billing method and system using image code and recording medium are disclosed. The advertisement billing method using an image code embodied by a computer may include a step of recognizing an image code containing the payment information of an advertisement content; a step of performing the payment procedure of a product advertised in the advertisement content as the image code is recognized; a step of calculating the advertisement cost of the advertisement content based on either or both of whether or not the image code is recognized and whether or not the settlement procedure of the product is performed, and a step of providing the calculated advertisement cost to an advertiser terminal. So, the advertisement cost can be calculated.

Description

METHOD, SYSTEM AND RECORDING MEDIUM FOR BILLING OF ADVERTISEMENT USING IMAGE CODE

Embodiments of the present invention relate to a technology for calculating and charging an advertisement cost using an image code and processing purchase and settlement of the advertisement content.

An advertisement is a tool for publicizing information about a product or service to consumers through various media or for persuading a consumer to advertise a product using various advertisement media through an advertisement agency.

In recent years, advertising media are evolving, and advertising flows are also changing, thanks to the development of communication technologies. For example, advertisements such as newspapers, magazines, and the like can be printed on paper advertisements such as a paper advertisement on a paper, a broadcast advertisement such as a television (TV), an Internet advertisement using a PC or a notebook computer or a mobile advertisement using an application installed on a smart phone The flow is changing.

However, a floor advertisement, a broadcast advertisement using a television, an Internet advertisement, a mobile advertisement, and the like are all merely means of one-way information delivery in which an advertiser's advertisement is displayed on a floor or a web / mobile web page and exposed to a user. Therefore, even if the user does not actually watch the advertisement, that is, regardless of whether the user views the advertisement, the advertisement cost is calculated in a seamless manner.

Therefore, there is a need for a technique that can more accurately calculate the value of the advertisement and the price of the advertisement to impose on the advertiser.

A system and a recording medium for more accurately calculating and charging an advertisement fee using an image code such as a QR code or a bar code inserted in an advertisement.

Also, the present invention provides a method and system for advertising billing and a recording medium for directly providing a screen for performing ordering and settlement of a product to be advertised in a corresponding advertisement by scanning an image code embedded in the advertisement.

A method for charging an advertisement using an image code embodied by a computer includes the steps of recognizing an image code containing payment information of the advertisement content, performing a payment procedure of the advertisement in the advertisement content as the image code is recognized, Calculating the advertisement cost of the advertisement content based on at least one of whether or not the image code is recognized and whether or not to perform the payment procedure of the goods, and providing the calculated advertisement cost to the advertiser terminal.

According to an aspect of the present invention, the step of performing the settlement procedure may include providing an order settlement screen including product information, order information, and settlement information included in the recognized image code to the user terminal in response to the recognition of the image code can do. That is, as soon as the image code is recognized, the order settlement screen can be displayed on the user terminal immediately.

According to another aspect of the present invention, the step of calculating the advertisement cost includes the steps of counting the number of times the image code is recognized for the advertisement post in which the image code containing the payment information is inserted, And a step of calculating the number of steps.

According to another aspect, the step of calculating the advertisement cost includes a step of counting the number of purchases when the purchase of goods is completed according to the payment procedure of the goods, and a step of calculating an advertisement cost based on the number of purchases .

According to another aspect of the present invention, the step of calculating the advertisement fee includes the steps of: determining whether the user terminal is reconnected to the order settlement screen provided as the image code is recognized based on the connection log information; And adding additional advertising costs as determined.

According to another aspect of the present invention, the step of calculating the advertisement cost may include determining whether the category of the recognized image code corresponds to the same category as the category of the image code having the history of the previous recognition, based on the connection log information And, if the same category is satisfied, adding an additional advertisement fee.

According to another aspect, the step of recognizing the image code may recognize an image code embedded in a floor advertisement, an internet advertisement, a mobile advertisement, and a TV advertisement.

According to another aspect of the present invention, the step of performing the settlement procedure includes the steps of: providing at least one payment means registered in advance by the user, providing the registered payment means to the user terminal, It is possible to perform the settlement procedure based on the settlement means of FIG.

A billing system using an image code includes a code recognition unit for recognizing image codes containing payment information of advertisement contents, a payment processing unit for performing a payment procedure for a product to be advertised in the advertisement content as the image code is recognized, An advertisement cost calculation unit for calculating an advertisement cost of the advertisement content based on at least one of recognition of the code and whether to perform the payment procedure of the goods and an information providing unit for providing the calculated advertisement cost to the advertiser terminal.

A payment method for an advertisement content using an image code implemented by a computer includes the steps of: recognizing an image code containing payment information of the advertisement content; and performing a payment procedure of a product advertised in the advertisement content as the image code is recognized Wherein the step of performing the settlement procedure comprises the steps of: receiving, in response to the recognition of the image code, product information, order information, and payment information recorded in the recognized image code, An order settlement screen can be provided to the user terminal.

It is possible to calculate the advertising cost more accurately by calculating and charging the advertisement cost using the image code such as the QR code and the barcode inserted in the advertisement.

In addition, by scanning the image code embedded in the advertisement, the user can directly provide a screen for performing ordering and settlement of the product to be advertised in the corresponding advertisement, by processing the advertisement and payment in the same system.

1 shows an advertisement billing system 100 and a user terminal 101 in an embodiment of the present invention.
2 is a block diagram illustrating an internal configuration of an advertisement billing system in an embodiment of the present invention.
3 is a flow chart illustrating an advertisement charging method in an embodiment of the present invention.
4 is a diagram showing an example of a QR code embedded in an advertisement in an embodiment of the present invention.
5 is a diagram showing an example of an image code scan screen provided in an image code scan according to an embodiment of the present invention.
6 is a diagram illustrating an example of an order settlement screen provided when an image code is scanned, according to an exemplary embodiment of the present invention.
7 is a block diagram for explaining an example of the internal configuration of a computer system in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In particular, the present invention relates to a technology for estimating an advertisement cost by recognizing an image code embedded in a paper advertisement printed on paper such as a newspaper, a magazine, or the like, an Internet advertisement, a mobile advertisement, Code to provide an order and billing page recorded in the QR code and counting whether or not the advertisement is exposed to the user on the basis of the order payment and the QR code scan so as to accurately calculate the advertisement cost will be.

In this specification, the image code is assumed to be a QR code (Quick Response Code), and the image code may include various kinds of codes such as a barcode, a data matrix, a Maxi code, It may represent a two-dimensional code.

1 shows an advertisement billing system 100 and a user terminal 101 in an embodiment of the present invention. 1, the arrow indicates that data can be transmitted and received between the user terminal 101 and the billing system 100 using a wireless network.

The user terminal 101 may be a web server, a personal computer, a smart phone, a tablet, a wearable computer, a smart television, A mobile site, or a service dedicated application (hereinafter referred to as a " code scan and payment application "). At this time, the user terminal 101 can perform service-wide operations such as service screen configuration, data input, data transmission / reception, and data storage under the control of a web / mobile site or a dedicated application.

The advertisement billing system 100 serves as a service platform for providing an advertisement service based on a code recognition / scan for a client. At this time, the advertisement billing system 100 can be implemented in an application form on the user terminal 101, but is not limited thereto and is implemented in a form including a service platform providing an advertisement service in a client-server environment It is possible. In particular, the advertisement billing system 100 can provide an order and payment page of a corresponding advertisement in which a QR code is inserted when the QR code is recognized to the user terminal 101 to perform an order and payment process. Then, the advertisement billing system 100 counts the number of times the settlement processing is completed, calculates the advertisement cost, and charges the advertiser terminal (not shown). An advertiser terminal (not shown) may refer to all terminals capable of installing and executing a code scanning and payment application such as a smart phone, a tablet, a notebook, and a PC as a user terminal held by an advertiser. At this time, under the control of the code scanning and payment application, the advertiser terminal can perform operations such as service screen configuration, data input, data transmission / reception, and data storage.

FIG. 2 is a block diagram illustrating an internal configuration of an advertisement billing system in an embodiment of the present invention. FIG. 3 is a flowchart illustrating an advertisement billing method in an embodiment of the present invention.

2, the advertisement billing system 200 according to the present embodiment may include a processor 210, a bus 220, a network interface 230, a memory 240, and a database 250 . The memory 240 may include an operating system 241 and a service providing routine 242. [ The processor 210 may include a code recognition unit 211, a payment processing unit 212, an advertisement cost calculation unit 213, and an information providing unit 214. In other embodiments, the billing system 200 may include more or fewer components than the components of FIG. 2

The memory 240 may be a computer-readable recording medium and may include a permanent mass storage device such as a random access memory (RAM), a read only memory (ROM), and a disk drive. Also, the memory 240 may store program codes for the operating system 241 and the service providing routine 242. [ These software components may be loaded from a computer readable recording medium separate from the memory 240 using a drive mechanism (not shown). Such a computer-readable recording medium may include a computer-readable recording medium (not shown) such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, or a memory card. In other embodiments, the software components may be loaded into the memory 240 via the network interface 230 rather than from a computer readable recording medium.

The bus 220 may enable communication and data transmission between the components of the advertising billing system 200. The bus 220 may be configured using a high-speed serial bus, a parallel bus, a Storage Area Network (SAN), and / or other suitable communication technology.

Network interface 230 may be a computer hardware component for connecting advertisement billing system 200 to a computer network. The network interface 230 may connect the billing system 200 to a computer network via a wireless or wired connection.

The database 250 is configured by a code scanning and payment application, and stores and stores product information, order information, and settlement information stored in the QR code.

For example, the QR code may include link information (e.g., Uniform Resource Locator: URL information) for providing an order settlement screen in the form of a mobile web or a web page, and the order settlement screen may include product information, Information. The database 250 may store and maintain product information, order information, and settlement information for configuring the order payment screen, and the link information.

In addition, the QR code may include a variety of information such as an advertisement related image, a moving image, an advertisement related article, an advertisement related event, a product information of a product to be advertised, and the database 250 stores the various information, The information for constructing can be matched and stored and maintained.

The processor 210 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations of the advertisement billing system 200. The instructions may be provided by the memory 240 or the network interface 230 and to the processor 210 via the bus 220. The processor 210 may be configured to execute program codes for the code recognition unit 211, the payment processing unit 212, the advertisement cost calculation unit 213 and the information providing unit 214. [ Such program code may be stored in a recording device such as memory 240. [

The code recognition unit 211, the payment processing unit 212, the advertisement cost calculation unit 213 and the information providing unit 214 may be configured to perform the steps 310 to 340 of FIG.

Various kinds of advertisements can be exposed to users through a floor advertisement, Internet advertisement, mobile advertisement, TV advertisement (e.g., home shopping, CF advertisement, PPL advertisement). At this time, the QR code including the payment information of the advertisement content may be inserted into the advertisements, and the advertisement inserted with the QR code may be distributed to the user through the newspaper, the magazine, the Internet, and the TV. As described above, when there is an advertisement of interest of the user among the advertisements distributed through the advertisement medium such as a newspaper, a magazine, a TV, an Internet, or an application installed on a smart phone, the user terminal 101 The QR code of the advertisement can be scanned.

In step 310, the code recognition unit 211 can scan and recognize the QR code. For example, the code recognition unit 211 can scan the image code using the camera of the user terminal 101 and recognize the image code. The code recognition unit 211 can extract information required for ordering and payment in the recognized image code. At this time, a code scan and payment application for executing the image code scanning and recognition may be installed in the user terminal 101 in advance. If the application is not installed in advance, the code recognition unit 211 may automatically load a page for installing the application on the user terminal 101 when the image code is scanned.

In step 320, as the image code is recognized, the payment processing unit 212 may perform a payment procedure for the advertisement in the advertisement content.

In one example, as the image code is recognized, link information related to the advertisement content can be extracted from the image code. Then, the payment processing unit 212 can provide the user terminal 101 with an order settlement screen including product information, order information, and settlement information based on the link information. The product information includes a product model name, a product model number, color information, price information, etc. of the advertisement target product, and the order information includes order quantity information, settlement price information, and destination information, Card information, account information, mobile payment means information (e.g., smart phone number input and authentication processing and payment processing), and the like.

At this time, as the image code is recognized, the payment processing unit 212 can determine whether the payment means previously registered in the user terminal 101 exists. For example, one or more payment means such as card information, account information, and the like previously registered in the user terminal 101 may be stored and maintained in the database 250 by matching with the identification number of the user terminal 101. As the image code is recognized, the payment processing unit 212 can determine whether or not the pre-registered payment means exists based on the identification number of the user terminal 101 received from the user terminal 101. [

At this time, in the case where the pre-registered payment means exists, the payment processing section 212 can display and provide the pre-registered payment means as the payment information of the order payment screen. When there are a plurality of pre-registered payment means, the payment processing unit 212 may provide an order payment screen so that at least one of the plurality of payment means is selected and input. As shown in FIG. In this way, the user terminal 101 can easily order and settle an advertisement product through the order settlement screen, and the settlement processing unit 212 can receive a payment request from the credit card company server (not shown) or bank It is possible to process a payment for an ordered product in conjunction with a server (not shown). The settlement processing unit 212 switches the screen to a screen including information indicating that the settlement has been completed or includes information indicating that the settlement is completed in the settlement screen and provides the information to the user terminal 101 .

In step 330, the advertisement cost calculation unit 213 may calculate the advertisement cost of the advertisement content based on at least one of whether the image code is recognized and whether the payment procedure is performed. The detailed configuration for calculating the advertisement cost will be described later with reference to FIG.

In step 340, the information providing unit 214 may provide the calculated advertisement fee to the advertiser terminal (not shown). That is, the information providing unit 214 may add the calculated advertising cost to the advertiser based on at least one of the number of times the image code is recognized (pay per connected: PPC) and the number of purchases (pay per buy: PPB).

4 is a diagram showing an example of a QR code embedded in an advertisement in an embodiment of the present invention.

Referring to FIG. 4, when searching for a sneaker to be purchased on the mobile web or the Internet web, the search result may be provided to the user terminal 101 as a form inserted in the QR code 402 in the advertisement 401.

The QR code 402 includes link information of an order settlement screen for ordering and payment of a commodity (sneaker 403) to be advertised in the advertisement 401 in which the QR code 402 is inserted, an image of the sneaker, A related article, event information related to the sneaker (discount information, etc.), and product information (e.g., color, price, vendor information, etc.) of the sneaker. The order information and the payment information are included in the order and payment screen, the product information may be separately recorded in the QR code.

5 is a diagram showing an example of an image code scan screen provided in an image code scan according to an embodiment of the present invention.

When the image code is scanned in the advertisement shown in FIG. 4 using the camera of the user terminal 101, the code recognition unit 211 can recognize the image code using the image extraction module. At this time, the image extraction module is composed of various types of modules capable of extracting an image, for example, a camera module or a scan module configured in the user terminal 101 may be applicable.

As the image code is scanned and recognized, an interface for selecting product information such as the quantity of items related to the product of the recognized image code, product information such as color, order information such as a delivery address, and payment information can be provided.

For example, referring to FIG. 5, when an image code is scanned, the code recognition unit 211 may provide the image code scan screen 500 to the user terminal 101. In the image code scan screen 500, there are a menu for 'importing from album' which can recognize a code by loading a video stored in a user terminal, a program for temporarily storing an advertisement related product of an image code recognized through a code scan A 'shopping cart view' menu for displaying a list of items temporarily stored in the shopping cart, an image code recognized through a code scan for ordering and payment of goods, to the advertisement billing system 200, which is a service system, Quot; purchase (transfer) "

The user scans an order code for each item on the image code scan screen 500 and then requests an individual transfer using the 'immediate purchase (transfer)' menu, or, as shown in FIG. 5, After the selection is completed, the shopping cart screen 510 can request a batch transfer for all the items.

In this manner, the payment processing unit 212 may convert the image code scan screen to the order settlement screen and provide the image code scan screen to the user terminal 101 as the order settlement is requested.

6 is a diagram illustrating an example of an order settlement screen provided when an image code is scanned, according to an exemplary embodiment of the present invention.

As shown in FIG. 6, when the image code embedded in the advertisement is scanned through the camera of the user terminal, the image code scan screen 600 provided for the image code scan can be directly switched to the order and payment screen 610 .

The order settlement screen 610 may include an area where the goods information 611, order information 612, and payment information 613 are displayed. The payment processing unit 212 may provide a user interface for receiving an orderer name, shipping address information, and a phone number, which is a contact of a purchaser or a courier, included in the area 612 in which order information is displayed. In the order settlement screen 610, a 'settlement' menu for requesting settlement of an image code recognized through a code scan can be basically provided. When the 'settlement' menu is selected by the user, A list of payment methods 620 registered in advance in the application may be provided. At this time, the payment means list 620 may be provided with a 'direct input' menu so that the payment means previously registered by the user can be exposed and the payment means other than the pre-registered payment means can be used.

In the case where any one of the pre-registered payment means or the manually input payment means is selected after the image code is scanned in the order payment screen 610 and the payment is requested, the payment processing unit 212 transmits the payment And can be processed to be paid based on the information.

For example, when an image code is recognized and a payment procedure for a product to be advertised in the advertisement content is performed, the payment processing unit 212 receives the image code as a response to recognition of the image code, The order settlement screen 610 including the product information, the order information, and the payment information recorded in the code can be provided to the user terminal. That is, when the payment is requested after the image code is recognized, the payment processing can be performed in the same server as the server that recognized the image code without being connected to the advertiser site or accessing the advertiser server. At this time, when any one of the pre-registered payment means or the directly input payment means is selected on the order settlement screen 610, the payment processing unit 212 transmits a server corresponding to the selected payment information, for example, Server, and a bank server corresponding to the selected account. When the settlement is completed, the settlement processing unit 212 can transmit the settlement approval result to the user terminal 101. [

In this manner, the advertisement cost calculation unit 213 can calculate the advertisement cost for the advertisement in which the image code is inserted, by recognizing the image code and processing the settlement of goods.

For example, the advertisement cost calculator 213 may count the number of times that the image code is scanned and recognized for the advertisement posting the image code. For example, the number of times that the image code 1 inserted in the advertisement post distributed through a newspaper, a magazine, etc. is scanned, the number of times the image code 1 inserted in the TV CF program is scanned, the number of times the image code 1 inserted into the home- The advertisement cost calculator 213 may count the number of times the image code 1 inserted into the advertisement post distributed through the various advertisement media is scanned. The advertisement cost calculator 213 may count the number of times the image is scanned for each image code. Then, the advertisement cost calculation unit 213 can calculate the advertisement cost for the image code 1 based on the counted number of times. For example, the advertisement cost may be set at the counted number of times per A, or the advertisement cost may be set at various levels as shown in Table 1 below.

Counted counts Advertising cost Less than 50 times A circle 50 to 100 times B won 101 times to 200 times C circle 201 to 300 times D circle 301 times to 400 times E won More than 5000 times F circle

In Table 1, it can be set to a large amount so that the advertisement cost is increased from A circle to F circle. That is, a large number of image codes are scanned, and the more advertisement the user has viewed, the more the advertisement cost can be added.

In another example, the advertisement cost calculation unit 213 may count the number of times the order settlement of the advertisement target product is processed through the order settlement screen provided according to the image code recognition. Then, the advertisement cost calculation unit 213 may calculate the advertisement cost for the image code based on the counted number of purchases. For example, the advertisement cost calculation unit 213 may calculate the advertisement cost based on the counted number of purchases and the above Table 1. [ Then, the information providing unit 214 may add the calculated advertisement cost to the advertiser terminal.

As another example, the advertisement cost calculator 213 may count all of whether the image code is recognized and whether or not the payment procedure is performed, and may calculate the advertisement cost using both the number of times the image code is recognized and the number of purchases. For example, after calculating the basic advertisement cost by counting the number of times the image code is recognized, the advertisement cost calculating unit 213 may calculate the additional advertisement cost by counting the number of purchases for which the payment procedure has been performed and assigning a weight to the number of purchases. Then, the information providing unit 214 may add the calculated additional advertisement cost to the advertiser terminal.

In another example, the advertisement cost calculator 213 may determine whether the user terminal is reconnected to the order settlement screen provided as the image code is recognized based on the connection log information. At this time, if it is determined that the user is reconnected, the advertisement cost calculator 213 calculates the additional advertisement cost for the image code, and the information provider 214 can add the calculated additional advertisement cost to the advertiser terminal.

 As another example, the advertisement cost calculation unit 213 may determine whether the category of the recognized image code corresponds to the category of the previously recognized image code having the history. In the case of the same category, the advertisement cost calculation unit 213 may add the additional advertisement cost to the image code. For example, if the category of the image code 1 is shoe, the category of the image code 2 is also the footwear, and the category of the image code 2 is the footwear, , The advertisement cost calculation unit 213 can confirm that the category of the image code 1 in which the payment history exists and the category of the currently recognized image code 2 correspond to the same category as shoes. Then, the advertisement cost calculation unit 213 may add the advertisement cost to the advertiser terminal (not shown) of the advertisement in which the image code 2 is inserted. At this time, the advertisement cost calculation unit 213 may calculate the additional advertisement cost so that the higher the number of times of reconnection to the order and payment screen related to the advertisement in which the image code corresponding to the same category is inserted, the greater the additional advertisement cost. And the additional advertisement cost can be stored and maintained in the database 250 in a form as shown in Table 1.

As described above, the advertisement billing system 200 can calculate the advertisement cost more accurately by calculating the advertisement cost based on the number of times the image code embedded in the advertisement is recognized and the number of times the payment processing has been performed, the value of the corresponding advertisement can be determined more accurately by counting the number of reconnects and adding the additional advertisement cost to the advertisement in which the reconnected image code is inserted.

7 is a block diagram for explaining an example of the internal configuration of a computer system in an embodiment of the present invention.

7, a computer system 700 includes at least one processor 710, a memory 720, a peripheral interface 730, an I / O subsystem, A power circuit 740, a power circuit 750, and a communication circuit 760. At this time, the computer system 700 may correspond to a user terminal.

The memory 720 may include, for example, a high-speed random access memory, a magnetic disk, a SRAM, a DRAM, a ROM, a flash memory, or a non-volatile memory. have. The memory 720 may include software modules, a set of instructions, or various other data required for operation of the computer system 700. At this point, accessing memory 720 from other components, such as processor 710 or peripheral device interface 730, may be controlled by processor 710.

Peripheral device interface 730 may couple the input and / or output peripheral devices of computer system 700 to processor 710 and memory 720. The processor 710 may execute a variety of functions and process data for the computer system 700 by executing a software module or set of instructions stored in the memory 720.

The input / output subsystem 740 may couple various input / output peripheral devices to the peripheral interface 730. For example, input / output subsystem 740 may include a controller for coupling a peripheral device such as a monitor, keyboard, mouse, printer, or a touch screen or sensor, as needed, to peripheral interface 730. According to another aspect, the input / output peripheral devices may be coupled to the peripheral device interface 730 without going through the input / output subsystem 740.

The power circuitry 750 may provide power to all or a portion of the components of the terminal. For example, the power circuitry 750 may include one or more power sources, such as a power management system, a battery or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, And may include any other components for creation, management, distribution.

The communication circuitry 760 may enable communication with other computer systems using at least one external port. Or as described above, the communication circuitry 760 may also communicate with other computer systems by sending and receiving RF signals, also known as electromagnetic signals, including RF circuits.

7 is merely an example of a computer system 700, and the computer system 700 may have additional components that are omitted from FIG. 7, or that are not shown in FIG. 7, Lt; RTI ID = 0.0 > components. ≪ / RTI > For example, in addition to the components shown in FIG. 7, a computer system for a communication terminal in a mobile environment may further include a touch screen, a sensor, etc., and various communication methods (WiFi, 3G, LET , Bluetooth, NFC, Zigbee, etc.). The components that may be included in computer system 700 may be implemented in hardware, software, or a combination of both hardware and software, including one or more signal processing or application specific integrated circuits.

The methods according to embodiments of the present invention may be implemented in the form of a program instruction that can be executed through various computer systems and recorded in a computer-readable medium.

The program according to the present embodiment can be configured as a PC-based program or an application dedicated to a mobile terminal. The code scanning and payment application according to the present embodiment may be implemented as an independent program or as an in-app form of a specific application so that the application can operate on the specific application.

Also, the methods according to embodiments of the present invention may be performed by a code scanning and payment app controlling a user terminal. Such an application can be installed in a user terminal through a file provided by a file distribution system. For example, the file distribution system may include a file transfer unit (not shown) for transferring the file at the request of the user terminal.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

200: Advertising billing system
211: code recognition unit
212:
213:
214: Information provision

Claims (10)

A billing method using an image code embodied by a computer,
Recognizing the image code containing the payment information of the advertisement content;
Performing a payment procedure of a product advertised in the advertisement content as the image code is recognized;
Calculating an advertisement cost of the advertisement content based on at least one of whether or not the image code is recognized and whether the payment procedure of the goods is performed; And
Providing the calculated advertising cost to the advertiser terminal
The method comprising the steps of: The method according to claim 1,
Wherein the performing the payment procedure comprises:
And providing an order settlement screen including product information, order information and settlement information recorded in the recognized image code to the user terminal in response to the recognition of the image code
The method comprising the steps of: The method according to claim 1,
The step of calculating the advertisement cost includes:
Counting the number of times the image code is recognized for the advertisement post in which the image code containing the payment information is inserted; And
Calculating an advertising cost based on the counted number of times
The method comprising the steps of: The method according to claim 1,
The step of calculating the advertisement cost includes:
Counting the number of purchases when the purchase of the goods is completed according to the payment procedure of the goods; And
Calculating an advertisement cost based on the number of purchases
The method comprising the steps of: The method according to claim 1,
The step of calculating the advertisement cost includes:
Determining whether the user terminal is reconnected to the order payment screen provided as the image code is recognized based on the connection log information; And
Adding the additional advertisement fee according to the determination that the user has reconnected
The method comprising the steps of: The method according to claim 1,
The step of calculating the advertisement cost includes:
Determining whether a category of the recognized image code corresponds to a category of a previously recognized image code having a history based on the access log information; And
Adding the additional advertisement fee if the advertisement category corresponds to the same category
The method comprising the steps of: The method according to claim 1,
Wherein the step of recognizing the image code comprises:
Recognize the image code embedded in the floor advertisement, Internet advertisement, mobile advertisement and TV advertisement
The method comprising the steps of: The method according to claim 1,
Wherein the performing the payment procedure comprises:
When there is at least one payment means registered in advance by a user, providing a previously registered payment means to the user terminal and performing a payment procedure based on any one of the payment means selected from the provided payment means
The method comprising the steps of: A code recognition unit for recognizing image codes containing payment information of the advertisement contents;
A payment processing unit for performing a payment procedure for a product to be advertised in the advertisement content as the image code is recognized;
An advertisement cost calculation unit for calculating an advertisement cost of the advertisement content based on at least one of whether the image code is recognized and whether the payment procedure of the goods is performed; And
And an information providing unit for providing the calculated advertisement fee to the advertiser terminal
Wherein the advertising system comprises: A payment method for advertising content using an image code embodied in a computer,
Recognizing the image code containing the payment information of the advertisement content; And
Performing a payment procedure for a product to be advertised in the advertisement content as the image code is recognized
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Wherein the performing the payment procedure comprises:
And providing an order settlement screen including product information, order information, and settlement information recorded in the recognized image code to the user terminal in response to the recognition of the image code, without passing through to the advertiser site
The method comprising the steps of:

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