KR20160147543A - System and method for estimating user information based on e-mail address - Google Patents

System and method for estimating user information based on e-mail address Download PDF

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KR20160147543A
KR20160147543A KR1020150084420A KR20150084420A KR20160147543A KR 20160147543 A KR20160147543 A KR 20160147543A KR 1020150084420 A KR1020150084420 A KR 1020150084420A KR 20150084420 A KR20150084420 A KR 20150084420A KR 20160147543 A KR20160147543 A KR 20160147543A
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user information
mail
data
mail address
information
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KR1020150084420A
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문윤기
임호열
조성도
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(주)슬로워크
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    • G06Q50/32—
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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Abstract

The present invention is to provide a system and a method for estimating user information based on an e-mail address wherein user information is estimated by computing and analyzing data implying the user information included in the e-mail address and the user information can be obtained by using only an e-mail address in an easy manner as the system has a configuration which is linked to SNS and detects information of a user who has a relevant e-mail address. The system for estimating user information based on an e-mail address is configured to include a mail management server which detects an e-mail address for computing including implying data which imply user information by searching e-mail addresses collected in a receivers terminal through a mail server, estimates user information by computing and analyzing the implying data of the detected e-mail address, and provides the estimated user information to the receivers terminal. Therefore, user information can be obtained in an easy manner by using only e-mail addresses by computing and analyzing data, which are included in an e-mail address and imply the user information, estimating the user information, being linked to SNS, and detecting information of a user who has a relevant e-mail address.

Description

[0001] SYSTEM AND METHOD FOR ESTIMATING USER INFORMATION BASED ON E-MAIL ADDRESS [0002]

The present invention relates to a system and method for estimating user information based on e-mail addresses, and more particularly to a system and method for estimating user information based on e-mail addresses, And more particularly, to a system and method for estimating user information based on an e-mail address that can easily acquire user information with only an e-mail address through a configuration for detecting user information having an e-mail address.

In general, personal information can not be legitimately traded with existing technologies and systems because information providers are allowed to withdraw information and stop viewing, correcting and using information collectors according to prescribed laws.

Most of the current use of personal information and transactions are based on unlawful use. When collecting and storing personal information according to business needs, the use of the information is very limited.

In addition, if the information is moved, for example, sold and traded, on the information storage server of the information and communication service provider based on the prescribed law, the individual can stop the modification and use of the information, It is a reality.

Therefore, at present, unnecessary costs arise due to the passive use of personal information, that is, an illogical approach through introductory consumer research or an estimation approach based on sample data.

On the other hand, the information collector collects legitimate personal information from the information provider through the membership subscription system. Since the information collector provides information in the form of an application for filling in all the information necessary for joining the membership, regardless of whether or not the membership is approved, In the case of the provider, excessive information is provided, and the information collector receiving the information is managing the unnecessary information in addition to the necessary information in advance.

In addition, even when collecting information for marketing purposes, there is a tendency to collect all unnecessary information, which leads to an increase in burden on information management.

In other words, the desire to utilize personal information for marketing or other purposes is high, but the use of personal information is being reduced due to the burden of collecting personal information. As the collection of the personal information becomes difficult, services for collecting only e-mail addresses have.

In fact, there are many users in Korea who include their year of birth in their e-mail address, and in addition to this, they may include data that can imply various personal information in an e-mail address.

At the same time, recently activated SNS (Social Network Services / sites) stores various personal information of users such as birthday and sex, and is a system linked with an e-mail address. Therefore, Can be extracted.

Therefore, it is possible to easily estimate the basic personal information such as the age and sex of the user with the e-mail address alone, so that it is possible to efficiently improve the utilization of personal information for marketing or other purposes while reducing the burden of responsibility for collecting personal information The development of technology is urgent.

Korean Registered Patent No. 10-0975966 (2010.08.09.)

In order to solve such a problem, the present invention provides a system for detecting user information included in an e-mail address, calculating and analyzing data indicative of the user information and detecting user information having an e-mail address in cooperation with the SNS, Which can easily acquire user information even if the user information is obtained only by the user.

According to an aspect of the present invention, there is provided a mail server comprising: a mail server for allowing a sender terminal and a receiver terminal to send and receive e-mails using a previously stored e-mail program; And an address calculation unit for searching for an address of an e-mail collected in the receiver terminal through the mail server to detect an operation mail address including implicit data hinting user information, and calculating and analyzing implicit data of the detected mail address, And a mail management server for providing the estimated user information to the recipient terminal.

Also, the mail management server according to the present invention may include a mail server for inquiring the address of the e-mail collected by the recipient terminal through the mail server and for detecting at least one calculation mail address including implicit data hinting to the user information Mail address detection unit; An arithmetic and analysis unit for extracting the implicit data from the mail address detected by the arithmetic mail address detection unit, comparing the implicit data with a preset reference value for conversion, and generating arbitrary conversion data according to the calculation result; A user information estimator for forming estimation data by matching the transformed data generated by the operation and analysis unit with a predetermined reference value and estimating user information using the formed estimation data; And a user information storage unit for storing user information estimated by the user information estimation unit and providing the user information to the receiver terminal at all times.

Further, the implied data according to the present invention may be at least any one of two-digit or four-digit sequential numerical data indicative of the user's birth year.

The conversion reference value may be set to at least one of the last 2 digits of the current year or the 4th digit of the current year.

In addition, the conversion data according to the present invention is numeric data indicating the year of birth of the user.

In addition, the constant reference value according to the present invention is a 4-digit number of the current year.

Further, the estimation data according to the present invention is numerical data indicating the age of the user.

In addition, the present invention is further characterized by an information providing server for providing arbitrary user information to the mail management server when the receiver terminal outputs a user information provision request signal.

Further, the information providing server according to the present invention is an SNS (Social Network Services / sites) server.

Also, the mail management server according to the present invention searches for an email address that is the same as the email address collected in the recipient terminal through an API (Application Programming Interface) provided by the information providing server, And a public information detector for detecting whether the user information is publicized and storing the public user information in a user information storage unit.

Further, the user information according to the present invention is information on at least one of gender, birth year, and age.

Also, the present invention provides a method for estimating user information based on an e-mail address, the method comprising the steps of: a) inquiring of an e-mail address collected by a mail management server at a recipient terminal; b) detecting at least one computational mail address including implicit data hinting to the user information among the email addresses inquired in the step a) of the mail management server; And c) calculating and analyzing implicit data of the mail address detected in step b) to estimate user information, and storing the estimated user information to the receiver terminal.

Also, in estimating the user information in the step c) according to the present invention, the user information may be extracted by extracting the implicit data from the mail address detected in the step b), comparing the implicit data with a preset reference value for conversion, And generates the transformed data, and estimates the user information with the estimation data formed by matching the generated transformed data with a predetermined reference value.

In addition, according to the present invention, if the user information providing request signal is output from the receiver terminal after performing the step a), the information providing server transmits an API (Application Programming Interface) to the mail management server And a-1) of providing arbitrary user information through the second network.

In addition, in the step a-1) according to the present invention, when the receiver terminal transmits a user information providing request signal to the information providing server, the mail management server searches the receiver terminal for the same email address as the collected email address ; Analyzing whether the mail management server discloses user information corresponding to the email address retrieved in the retrieving step; And if the user information is disclosed as an analysis result of the analysis step, the mail management server detects the open user information and provides the detected user information to the recipient terminal.

The system and method for estimating user information based on an e-mail address according to the present invention estimates user information by analyzing and analyzing data implicit in the e-mail address and suggesting user information, and in cooperation with the SNS, It is possible to easily acquire user information with only the e-mail address.

1 is a block diagram schematically illustrating a configuration of a user information estimation system based on an e-mail address according to the present invention;
FIG. 2 is a block diagram showing a configuration of a mail management server according to FIG. 1. FIG.
3 is a diagram illustrating a data processing process of a user information estimation system based on an e-mail address according to the present invention.
4 is a flowchart illustrating a method for estimating user information based on an e-mail address according to the present invention.
FIG. 5 is a flowchart illustrating another embodiment of a method for estimating user information based on an e-mail address according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

(User information estimation system)

FIG. 1 is a block diagram schematically showing the configuration of a user information estimation system based on an e-mail address according to the present invention, FIG. 2 is a block diagram showing the configuration of a mail management server according to FIG. 1, FIG. 2 is a diagram illustrating a data processing process of a user information estimation system based on an e-mail address according to an embodiment of the present invention.

1 and 2, a user information estimation system 100 based on an e-mail address according to the present invention includes a mail server 110, a mail management server 120, and an information providing server 130 .

The mail server 110 has a configuration in which an arbitrary calling terminal A and a receiving terminal B send and receive e-mails by using an e-mail program stored in advance, and the communication between the calling terminal A and the receiving terminal B It acts as a mediator.

According to an embodiment of the present invention, the caller terminal A is configured to transmit an e-mail to the recipient terminal B and is preferably at least one personal computer (PC) The present invention is not limited thereto, and various terminals can be selected by those skilled in the art in the related field within the technical scope of the present invention configured to enable e-mail to be transmitted or received.

Meanwhile, the recipient terminal B receives the e-mail transmitted from the caller terminal A through the mail server 110, and in accordance with the embodiment of the present invention, (PC) for collecting personal information of a user using a personal computer (PC), but is not limited thereto.

The mail server 110, which enables the sender terminal A and the receiver terminal B to perform e-mail communication, is a well-known technology that is commonly published. As a person skilled in the art, Of course.

The mail management server 120 inquires the address of the e-mail collected by the recipient terminal B through the mail server 110 and detects an operation mail address including implicit data DB1 indicating the user information , Estimates user information by calculating and analyzing implicit data (DB1) of the detected mail address, and provides the estimated user information to the recipient terminal (B). The computation mail address detection unit (121) An analysis unit 122, a user information estimation unit 123, and a user information storage unit 124.

The mail management server 120 will be described in detail with reference to FIG.

The calculation mail address detecting unit 121 detects basic data for providing user information and inquires the address of the e-mail collected by the recipient terminal B via the mail server 110 to suggest the user information At least one computational mail address including the implied data DB1 is detected.

As shown in FIG. 3A, the implied data DB1 may be numerical data indicative of the year of birth of the user, and the detected calculation mail address is preferably an email address including the numeric data .

For example, according to the embodiment of the present invention, the calculation mail address detection unit 121 may include two or three consecutive numbers of implicit data DB1 among a plurality of email addresses collected by the recipient terminal B together At least one e-mail address is determined to be an operation mail address and detected.

The computation and analysis unit 122 computes and analyzes the implicit data DB1 to generate arbitrary transformed data DB2. The computational analysis unit 122 computes the implicit data DB1 from the mail address detected through the computational mail address detection unit 121, ), Compares the extracted reference value with a preset conversion reference value, and generates conversion data DB2 in accordance with the calculation result.

Here, it is preferable that the conversion data DB2 is numerical data indicating the year of birth of the user, and the generation of the conversion data DB2 will be described by dividing into two cases of preset conversion reference values.

FIG. 3B is a case where the implied data DB1 is a two-digit consecutive number, and the conversion reference value is preferably the last two digits of the current year.

For example, with reference to the current year, the conversion reference value may be '15', and the operation and analysis unit 122 may compare and analyze the implicit data DB1 and its number based on '15' do.

If the implied data DB1 is less than or equal to 15, the arithmetic and analysis unit 122 adds 20 to the front of the data. If the implied data DB1 is greater than 15, And generates data (DB2).

That is, the first implicit data DB1 '01' becomes '2001' and the second implicit data DB1 '84' becomes '1984'.

3 (b ') is a case where the implied data DB1 is a 4-digit consecutive number, and the conversion reference value is preferably a total of 4 digits of the current year.

For example, with reference to the current year, the conversion reference value will be '2015', and the operation and analysis unit 122 will compare and analyze the implicit data DB1 and the number of the implicit data DB1 based on '2015' .

If the implied data DB1 is equal to or smaller than '2015' as a result of the analysis, the arithmetic analysis unit 122 detects the number of implicit data DB1 and converts it to arbitrary converted data DB2.

That is, as shown in the figure, '2020' and '4617' of '2015' or more are not detected and only '1988' is detected and converted data can be converted into DB2.

Here, a function of comparing and analyzing whether the first two digits of the four digits of the implied data DB1 correspond to '19' or '20' may be added to enable more accurate and efficient detection.

The converted data DB2 generated in accordance with the calculation result of the arithmetic analysis unit 122 is shown in FIG. 3 (c).

The user information estimating unit 123 matches the conversion data DB2 to form arbitrary estimation data DB3 so that the conversion data DB2 generated by the calculation and analysis unit 122 is matched with a predetermined reference value , And estimates the user information with the estimation data DB3 formed thereon.

Here, the estimation data DB3 is preferably numerical data indicating the age of the user as shown in (c) of FIG. 3, and the predetermined reference value may be the current year.

That is, the user information estimation unit 123 matches the conversion data DB2 with a predetermined reference value, for example, '2015', and outputs the estimation data representing the user's age DB3) can be formed.

The user information storage unit 124 stores data such as email address, birth year, and age that can be output from the calculation mail address detection unit 121, the operation analysis unit 122, and the user information estimation unit 123 As a data store, the user information estimated by the user information estimator 123 is stored and provided to the receiver terminal B at all times.

The information providing server 130 provides arbitrary user information to the mail management server 120 when a user information provision request signal is output from the recipient terminal B. The information providing server 130 includes a social network services / .

The SNS is an online service based on the world wide web that establishes a network of people who share particular interests or activities, and is typically represented by Facebook and Twitter.

Such SNS is a publicly known publicly known technique, and various known technologies can be applied within the technical scope of the present invention.

In order to correspond to the configuration and function of the information providing server 130, the mail management server 120 transmits the information to the recipient terminal B through an API (Application Programming Interface) provided by the information providing server 130 Searches the same e-mail address as the collected e-mail address, analyzes whether or not the user information corresponding to the searched e-mail address is disclosed, and if the user information is released as a result of the analysis, And a public information detecting unit 125 for storing the public information in the public information storage unit 124.

Here, the user information may be information on a user's gender, birth year, age, etc., but may be various information of a user that can be provided through the SNS such as a mobile number and an address.

(User information estimation method)

FIG. 4 is a flowchart illustrating a method of estimating user information based on an email address according to the present invention, and FIG. 5 is a flowchart illustrating a method of estimating user information based on an email address according to the present invention.

As shown in FIG. 4, the user information estimation method based on the e-mail address according to the present invention includes an e-mail inquiry step S100, a data analysis step S200, a calculation mail address detection step S300, Step S400 and user information providing step S500.

In step S100, the mail management server 120 inquires of the e-mail address collected in the recipient terminal B in order to detect basic data for providing the user information.

In the data analysis step S200, the calculation mail address detection unit 121 of the mail management server 120 determines whether or not the implied data DB1 indicating the user information among the email addresses searched in the step S100 is present Analyze.

If it is determined in step S200 that the implicit data DB1 exists, the computation mail address detection unit 121 detects at least one data including the implicit data DB1 in step S300 Of the mail address.

In step S400, the operation analysis unit 122 and the user information estimation unit 123 of the mail management server 120 calculate the implied data DB1 of the mail address detected in step S300 Thereby estimating the user information.

More specifically, it extracts the implicit data DB1 from the mail address detected in step S300, compares the implicit data DB1 with a preset conversion reference value, generates conversion data DB2 according to the result of the calculation, And estimates the user information with the estimation data DB3 formed by matching the conversion data DB2 with a certain reference value.

In step S500, the user information storage unit 124 of the mail management server 120 stores the user information estimated in step S400 and provides the user information to the recipient terminal B. FIG.

After performing step S100, the estimating method analyzes whether a user information provision request signal is output from the recipient terminal B (S110) before performing step S200, and if the user information provision request signal The information providing server 130 may further include an 'A' step (public information detecting step) of providing arbitrary user information to the mail management server 120 through an API (Application Programming Interface).

As shown in FIG. 5, the step of detecting public information in step 'A' includes an email searching step S111, a disclosure analysis step S112, and a public information providing step S113.

When the user information providing request signal is output from the receiver terminal B to the information providing server 130 in step S111, the public information detector 125 of the mail management server 120 searches the e-mail server (B) of the e-mail address.

In step S112, the public information detecting unit 125 analyzes whether the user information corresponding to the e-mail address searched in step S111 is disclosed.

If it is determined in step S112 that the user information is public, the public information detector 125 detects the public user information and stores the user information in the user information storage unit 124, Accordingly, it is provided to the recipient terminal B.

Therefore, the present invention estimates user information by calculating and analyzing data implied by the user information, and detects the user information having the corresponding e-mail address in cooperation with the SNS. .

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention as defined in the appended claims. It can be understood that

In the course of the description of the embodiments of the present invention, the thicknesses of the lines and the sizes of the components shown in the drawings may be exaggerated for clarity and convenience of explanation, , Which may vary depending on the intentions or customs of the user, the operator, and the interpretation of such terms should be based on the contents throughout this specification.

100: Estimation system 110: Mail server
120: mail management server 121: calculation mail address detector
122: operation analysis unit 123: user information estimation unit
124: user information storage unit 125: public information detection unit
130: Information providing server A: Originating terminal
B: Receiver terminal DB1: Implicit data
DB2: conversion data DB3: estimation data

Claims (15)

A mail server 110 for allowing the sender terminal A and the receiver terminal B to send and receive e-mails using a previously stored e-mail program; And
An address of an e-mail collected in the receiver terminal B is inquired through the mail server 110 to detect an operation mail address including implicit data DB1 indicating the user information, And a mail management server (120) for calculating and analyzing the data (DB1) to estimate user information and providing the estimated user information to the recipient terminal (B).
The method according to claim 1,
The mail management server (120)
A computation mail address detecting unit for detecting at least one computation mail address including the implied data DB1 that hits the user information by inquiring the address of the e-mail collected by the recipient terminal B through the mail server 110, (121);
Extracts the implicit data DB1 from the mail address detected by the computation mail address detection unit 121, compares the implicit data DB1 with a predetermined reference value for conversion, and generates arbitrary converted data DB2 in accordance with the computation result An operation analysis unit 122;
A user information estimator for estimating user information by forming the estimation data DB3 by matching the transformed data DB2 generated by the operation and analysis unit 122 with a predetermined reference value, 123); And
And a user information storage unit (124) for storing user information estimated by the user information estimation unit (123) and provided to the recipient terminal (B) at all times. system.
3. The method of claim 2,
Wherein the implied data (DB1) is at least any one of two-digit or four-digit consecutive numerical data indicative of the user's birth year.
3. The method of claim 2,
Wherein the conversion reference value is set to at least one of the last two digits of the current year or the four digits of the current year.
3. The method of claim 2,
Wherein the conversion data (DB2) is numerical data indicating a year of birth of the user.
3. The method of claim 2,
Wherein the predetermined reference value is four digits of the current year.
3. The method of claim 2,
Wherein the estimation data (DB3) is numerical data indicating the age of the user.
3. The method of claim 2,
Wherein the estimation system further comprises an information providing server (130) for providing arbitrary user information to the mail management server (120) when a user information providing request signal is outputted from the receiver terminal (B) Address based user information estimation system.
9. The method of claim 8,
Wherein the information providing server (130) is an SNS (Social Network Services / sites) server.
9. The method of claim 8,
The mail management server (120)
Searches for an e-mail address that is the same as the e-mail address collected in the recipient terminal (B) through an API (application programming interface) provided by the information providing server 130, analyzes whether the user information corresponding to the retrieved e- And a public information detecting unit (125) for detecting the public user information and storing the public user information in the user information storage unit (124) if the user information is publicized as a result of the analysis. User information estimation system.
9. The method of claim 8,
Wherein the user information is information on at least one of gender, birth year, and age.
A method for estimating user information based on an email address,
a) the mail management server 120 inquires of an e-mail address collected at the recipient terminal B;
b) the mail management server 120 detects at least one calculation mail address including implicit data DB1 that implies user information among the email addresses retrieved in the step a); And
c) The mail management server 120 calculates and analyzes the implied data DB1 of the mail address detected in the step b), stores the estimated user information, and transmits the estimated user information to the recipient terminal B The method comprising the steps of:
13. The method of claim 12,
In estimating the user information in the step c)
Extracting implicit data (DB1) from the mail address detected in the step (b), compares the implicit data with a predetermined reference value for conversion, generates arbitrary converted data (DB2) according to the result of the computation, And estimating the user information by using the estimation data (DB3) formed by matching the reference value with the predetermined reference value.
13. The method of claim 12,
If the user information providing request signal is output from the recipient terminal B before the step b), the information providing server 130 transmits the user information providing request signal to the mail management server 120, (A-1) step of providing arbitrary user information through an API (Application Programming Interface) to the e-mail address based on the e-mail address.
15. The method of claim 14,
The step (a-1)
When the user information providing request signal is output from the recipient terminal B to the information providing server 130 and the mail management server 120 searches for an email address identical to the email address collected in the recipient terminal B ;
Analyzing whether the mail management server 120 discloses user information corresponding to the email address searched in the searching step; And
If the user information is public as a result of the analysis, the mail management server 120 detects the public user information and provides the detected user information to the recipient terminal B, Way.
KR1020150084420A 2015-06-15 2015-06-15 System and method for estimating user information based on e-mail address KR20160147543A (en)

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Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100975966B1 (en) 2010-02-17 2010-08-16 (주)지란지교소프트 Method for classification of e-mail

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100975966B1 (en) 2010-02-17 2010-08-16 (주)지란지교소프트 Method for classification of e-mail

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