KR20160137073A - Method for providing information of an exhibition - Google Patents

Method for providing information of an exhibition Download PDF

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Publication number
KR20160137073A
KR20160137073A KR1020150071637A KR20150071637A KR20160137073A KR 20160137073 A KR20160137073 A KR 20160137073A KR 1020150071637 A KR1020150071637 A KR 1020150071637A KR 20150071637 A KR20150071637 A KR 20150071637A KR 20160137073 A KR20160137073 A KR 20160137073A
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information
terminal
visitor
exhibition
interest
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KR1020150071637A
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Korean (ko)
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이민재
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이민재
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06F17/30—
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

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  • Engineering & Computer Science (AREA)
  • Tourism & Hospitality (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Health & Medical Sciences (AREA)
  • Economics (AREA)
  • General Health & Medical Sciences (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Marketing (AREA)
  • Signal Processing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method of supporting exhibition information is disclosed. A method of supporting exhibition information of the present invention includes: providing a program to a first terminal; Determining interest information of the first terminal; Generating level-specific customer information according to the interest information; And providing predetermined product information to the first terminal according to the level of the customer information.

Description

METHOD FOR PROVIDING INFORMATION OF AN EXHIBITION

The present invention relates to a method of supporting exhibition information. Particularly, the present invention relates to a method of supporting exhibition information by judging the level of interest of a visitor visiting a trade show or a level of interest of the exhibited product, and providing a level-specific business or product information.

Particularly, after the exhibition, visitors can view information about the participating exhibitors and exhibition products through mobile terminals, download interesting materials, order and settle necessary products, and after the exhibition The present invention relates to an exhibition information support method capable of selectively grasping information on visitors who have viewed and downloaded their exhibition products for a predetermined period of time.

As the industrialization accelerates, the production volume and kinds of products are diversified, and as the information society comes, the necessary information and spam information are fading. Each company is working to increase the chances of promoting new products more effectively and signing sales contracts with buyers. Exhibitions that are held offline can be a chance for exhibition exhibitors to get in touch with buyers by introducing new products by a combination of companies in similar industries, and visitors can have access to various products.

Visitors to the exhibition can be divided into those who have the purpose of identifying specific technologies or trends of the latest products, purchasing the displayed technologies or products, and potential customers with potential for future purchasing. In order for the exhibition to be successful, it is important not only that many visitors visit, but also the buyer who is interested in the products of the exhibitor, to conclude the transaction.

For example, an exhibit serves as a venue where exhibitors, producers of products, and visitors who are consumers can meet. Most of the exhibitions have limitations that they are annual one-time events, and in the field of exhibitions, it is often difficult to obtain detailed information about products due to time and space constraints. In order to overcome this, participating companies usually use additional methods to distribute to exhibitors by making paper introductions, brochures, catalogs, etc., at an additional cost. However, from the viewpoint of viewers, it is not only difficult to transport and store paper brochures distributed by a large number of exhibitors, but also there is a fear of loss. In addition, although it was a product that did not have much interest at the time of the visit to the exhibition, it is difficult to find the corresponding information if the brochure is not kept until then, There was an inconvenience. And, as for the exhibitors, there is no way to know whether any of the visitors who saw their products after the exhibition are interested in their products after the exhibition, what degree of interest they are interested in or what they are not interested in . In addition, there is no way to promote to the visitors who showed interest in the exhibition at the time of exhibition if there are developed aftermarket products or other new products whose performance is improved or the design is changed .

The present invention is directed to solving the above-mentioned problems and other problems. Another purpose is to prevent visitors from managing catalogs that may be offered at exhibitions.

Another goal may be to determine the level of interest of the viewer.

Another goal may be to provide level-specific product information to the viewer.

Another goal is to determine the audience's level of interest and provide the necessary information to complete the purchase.

According to an aspect of the present invention, there is provided a method for providing a program to a first terminal, Determining interest information of the first terminal; Generating level-specific customer information according to the interest information; And providing predetermined product information to the first terminal according to the level of the customer information.

According to another aspect of the present invention, the determination of the interest information may include collecting movement information of the first terminal, matching the predetermined position information with the movement information, and displaying level-specific visit information according to a result of the matching ; The method may further include providing predetermined product information to the first terminal according to the level of the visit information.

According to another aspect of the present invention, the determination of the interest information may include collecting search information of the first terminal, matching predetermined business information with the search information, searching the search information by level according to a result of the matching, ≪ / RTI > The method may further include providing predetermined product information to the first terminal according to the level of the search information.

According to another aspect of the present invention, the determination of the interest information may include collecting search information of the first terminal, adjusting the level of the interest information according to the search information, And providing the predetermined product information to the first terminal according to the predetermined product information.

According to still another aspect of the present invention, there is provided a method for providing product information, the method comprising: modifying the predetermined product information by a second terminal; The method may further include providing the modified predetermined product information to the first terminal according to the level of the visit information.

According to still another aspect of the present invention, there is provided a method of providing information to a first terminal, the method comprising: providing purchase information to a first terminal at a request of the first terminal; The method may further include providing the purchase decision information to the second terminal when the first terminal makes a purchase decision according to the purchase information.

Effects of the exhibition information support method according to the present invention will be described as follows.

In accordance with at least one of the embodiments of the present invention, there is an advantage that there is no need for a separate management of catalogs in which viewers can be provided at exhibitions.

Also, according to at least one of the embodiments of the present invention, it is possible to grasp the level of interest of the viewer.

In addition, according to at least one of the embodiments of the present invention, it is possible to provide level-specific product information to a visitor.

In addition, according to at least one embodiment of the present invention, there is an advantage that it is possible to grasp the level of interest of the visitor and provide necessary information, thereby completing the purchase.

In addition, according to at least one embodiment of the present invention, a visitor who seeks for an exhibition does not need to collect and store paper brochures and the like, and when he visits the exhibition through a mobile terminal or the like after the end of the exhibition, Information about the company, information about the product, download the necessary data, and purchase and settle the product when necessary.

In addition, according to at least one of the embodiments of the present invention, the exhibitors participating in the exhibition do not need to print paper brochures or the like at an additional cost, and the visitors who continue to show interest in their products even after the exhibition ends You can select a group and promote them to their improved or new products. In addition, you can receive post-purchase or re-purchase orders of the goods.

Further scope of applicability of the present invention will become apparent from the following detailed description. It should be understood, however, that the detailed description and specific examples, such as the preferred embodiments of the invention, are given by way of illustration only, since various changes and modifications within the spirit and scope of the invention will become apparent to those skilled in the art.

1 shows an example of an exhibition according to an embodiment of the present invention.
2 shows an example of an exhibition guide according to an embodiment of the present invention.
FIG. 3 shows an example of exhibition information support according to an embodiment of the present invention.
4 and 5 illustrate examples of a visitor terminal according to an embodiment of the present invention.
Figures 6 and 7 illustrate examples of audience visitor movement information grasping in accordance with an embodiment of the present invention.
FIG. 8 shows an example of exhibition information support according to an embodiment of the present invention.
9 to 12 show other examples of exhibition information support according to an embodiment of the present invention.
13 is a diagram illustrating an example of a terminal according to an embodiment of the present invention.
14 and 15 show other examples of the terminal according to the embodiment of the present invention.
16 and 17 show other examples of the terminal according to the embodiment of the present invention.
18 to 22 show examples of the exhibitor terminal according to the embodiment of the present invention.
23 shows an example of an information flow according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals are used to designate identical or similar elements, and redundant description thereof will be omitted. In the following description of the embodiments of the present invention, a detailed description of related arts will be omitted when it is determined that the gist of the embodiments disclosed herein may be blurred. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. , ≪ / RTI > equivalents, and alternatives.

Hereinafter, embodiments related to the exhibition information support method constructed as above will be described with reference to the attached drawings. It will be apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof.

1 shows an example of an exhibition according to an embodiment of the present invention. 1 shows the exhibition hall 10, the viewer 15, and the announcement 20.

The exhibit can generally present a guide 20 at the entrance. The guide letter 20 can provide the exhibition guide to the exhibition visitor 15. The exhibition guide can provide information on the theme, contents, participating companies, time, place, schedule, event, and the like of the exhibition. The visitor 15 can acquire the exhibition information at the time of visiting the exhibition or through the exhibition guide 20 in advance. In addition, the visitor 15 can plan the circulation of the exhibition, the booth to be visited, and matters to be focused on, through the information provided by the exhibition guide 20.

2 shows an example of an exhibition guide according to an embodiment of the present invention. 2 shows an exhibition guide 20 and a program downloading method 30.

The announcement 20 may provide a theme, content, participant, time and place, event, and program downloading method 30. The program downloading method 30 may be to provide information for downloading a program to a viewer's terminal. For example, it may be a domain address for downloading a program, a QR code, and the like.

FIG. 3 shows an example of exhibition information support according to an embodiment of the present invention. 3 shows the server 100, the visitor terminal 200, and the participating company terminal 400. In FIG.

The participating company terminal 400 can provide the server 100 with information such as company information, product information, product update information, and quotation. The visitor terminal 200 can download a program provided by the server 100 and use the program. The server 100 may store and process product information and the like provided by participating companies and provide the same to the visitor terminal 200. The process in which the server 100 processes information will be described later.

4 and 5 illustrate examples of a visitor terminal according to an embodiment of the present invention. FIG. 4 shows a search window 210, a download target program 230, and a content 250. 5 shows an exhibition information support program 300, a visitor ID 301, and a password 303. Fig.

The viewer 15 can search for the program by inputting the search keyword into the search window 210. [ For example, the search keyword may be an exhibition, a fair, or the like. The viewer 15 can download the program using the QR code.

The spectator 15 can be specified by the spectator 15 entering his or her own ID 301 and password 303. [ The specification of the viewer 15 may be necessary to grasp the interest of the viewer 15. The specification of the visitor 15 may be necessary to grasp, for example, movement information of the visitor 15, search information of the visitor 15, visit information of the visitor 15, and the like.

Figures 6 and 7 illustrate examples of audience visitor movement information grasping in accordance with an embodiment of the present invention. 6 shows participating company booth 800, moving information providing means 810, visitor terminal 200, and server 100. As shown in FIG. FIG. 7 shows the participant booth 800 and the viewer's copper line 820. FIG.

The participating booth 800 can be provided inside the exhibition. In addition, the participating company booth 800 may include a moving information providing unit 810. The movement information providing means 810 may be, for example, NFC communication, RFID communication, or the like. The server 100 can transmit and receive information to and from the movement information providing means 810. [ When the visitor 15 logs in to the program and then moves inside the exhibition hall and visits the participant booth 800 that is interested or planned, the movement information providing means 810 detects the visitor terminal 200 and displays the visitor information 15 to the server 100. [0064] The visitor (15) can visit the participating company booth (800) at a single visit, or can visit the participant in a redundant manner. Information such as the number of visits of the visitor 15 may be necessary to grasp the level of interest of the visitor 15. On the other hand, the information that the visitor 15 visits to other participant booths may also be needed to determine the level of interest of the visitor 15. Information that the visitor 15 visits to the participating company booth 800 can be stored in the server 100 by the moving information providing means 810. [ At this time, information on the viewer 15 may be stored in the server 100 according to the specification of the viewer 15. Meanwhile, the location information of the participating company booth 800 may be stored in advance in the server 100 at the time of planning the exhibition.

FIG. 8 shows an example of exhibition information support according to an embodiment of the present invention.

When the visitor 15 downloads the program and logs in (S10) and watches the exhibition, the server 100 can determine the degree of interest according to the visit of the participant booth of the visitor 15 by the process as described above (S20). When the viewer 15 downloads the program and searches for the information of the participating company, the server 100 can determine the degree of interest according to the search of the participating company of the visitor 15 (S30). The server 100 may collect, store, and process such information to generate and store interest level information for each visitor 15 (S40). Thus, level-specific customer information can be generated and stored. Meanwhile, the server 100 may provide the product information according to the level of interest of the visitor 15 to the visitor's terminal according to the interest level information of the viewer 15 generated and stored (S50). Participants with low level of interest (15) can be provided with information for general promotion of participating companies. Participants with high level of interest (15) can be provided with detailed product information. The spectator (15) may be provided with a summary product information of the participant. The level of interest of the visitor 15 can be subdivided by the number of visits of the visitor 15, the number of searches, and search products.

9 shows another example of exhibition information support according to an embodiment of the present invention. When the visitor 15 logs in to the program and then visits the exhibition, for example, when visiting the participating company booth, the travel information providing means provided in the participating company booth detects the visitor's terminal, (15). When a plurality of participating company booths are installed in the exhibition hall, and the visitor information of the visitor 15 is provided at each booth, referring to FIG. 7, a line of the visitor 15 can be grasped (S210). In other words, the copper line of the viewer 15 can be grasped by the combination of the visiting information of the specific viewer 15 provided by the plural moving information providing means. The server 100 may compare and analyze the location information of the participant booth input previously and the movement information of the visitor 15 (S220). If the matching is successful, high-level visit information can be generated (S230). If the matching fails, low-level visit information can be generated (S240). Here, the success or failure of the matching can be understood in terms of the information of interest provided to the participating companies. For example, if the location information of one participating company booth has a specific value of position 10, it can be regarded as a case where the moving information of the specific viewer 15 1 has a specific value of 10, Accordingly, the interested information 15 can have the information of the interested visitor 10 and the information of the visiting interest 10 can be used as the interested information of the participant having the value of the location information 10. On the other hand, the information of the visiting interest 10 may be a failure to match the position information from the viewpoint of the participant having the specific value of position 5. That is, the location information, the movement information, and the interest information may be relative. The created customer-related interest information may be stored in the server 100 (S250). Thus, level-specific customer information can be generated and stored.

FIG. 10 shows another example of exhibition information support according to an embodiment of the present invention. After the visitor 15 logs in to the program and searches for exhibition participating company information, for example, if the participant type, product information, and the like are searched, the visitor's terminal displays the search information of the visitor 15 (S310). The server 100 may compare the pre-entered participant information and the search information of the visitor 15 for comparison and analysis (S320). If the matching is successful, a high level search information can be generated (S330). If the matching fails, low-level search information can be generated (S340). Here, the success or failure of the matching can be understood in terms of the information of interest provided to the participating companies. For example, when the search information of one participant has a specific value of 10, the search information of the specific viewer 15 1 may have a specific value of 10, The interested information 15 may have the information of the interested viewer 15 and the information of the searching interest 10 may be used as interest information of the participating company having the value of the company 10. On the other hand, the information of search interest 10 may have failed to match the viewpoint of the participant having the specific value of company 5. That is, the search information and the interest information may be relative. The created customer-related interest information may be stored in the server 100 (S350). Thus, level-specific customer information can be generated and stored.

11 shows another example of exhibition information support according to an embodiment of the present invention.

When the visitor 15 logs in to the program and then visits the exhibition, for example, when visiting the participating company booth, the travel information providing means provided in the participating company booth detects the visitor's terminal, (15). When a plurality of participating company booths are installed in the exhibition hall, and the visitor information of the visitor 15 is provided at each booth, referring to FIG. 7, a copper line of the visitor 15 can be grasped (S100). In other words, the copper line of the viewer 15 can be grasped by the combination of the visiting information of the specific viewer 15 provided by the plural moving information providing means. The server 100 can compare and analyze the location information of the participant booth input in advance and the movement information of the visitor 15 (S200). If the matching is successful, a high level of visit information can be generated. If the matching fails, a low level of visit information can be generated. Here, the success or failure of the matching can be understood in terms of the information of interest provided to the participating companies. The created customer-related interest information may be stored in the server 100 (S300).

Meanwhile, when the visitor 15 searches for exhibition participating company information, for example, when searching for participant type, product information, and the like, the visitor's terminal provides search information of the visitor 15 to the server 100. [ The server 100 may compare and analyze the pre-entered participant information and the search information of the visitor 15 (S400). If the matching is successful, a high level of search information can be generated. If the matching fails, low-level search information can be generated. Here, the success or failure of the matching can be understood in terms of the information of interest provided to the participating companies. The created customer-related interest information can be adjusted in advance and the level of interest information per customer stored and stored in the server 100 (S300). The server 100 may provide level-specific product information to the visitor's terminal according to the level of interest information generated and stored in the server (S500).

12 shows another example of support for exhibition information according to an embodiment of the present invention. The server 100 may store the initial product information provided by the participating company (S1). When the update information of the product is provided through the terminal of the participating company (S2), the server 100 can generate and store the latest product information (S3). The initial product information and the latest product information can be provided to the visitor terminal differently according to the information of the interest level per customer. For example, in the case of a visitor 15 having a high degree of interest, the latest product information can be provided, and in the case of a visitor 15 having a low degree of interest, initial product information can be provided. The initial product information may be the basic specification information of the product, and the latest product information may be the detailed specification information of the product. The difference between the initial product information and the latest product information may be that the same level of information is being changed and that the level of detail of the information is changing.

13 is a diagram illustrating an example of a terminal according to an embodiment of the present invention. 13 shows the exhibition schedule 337 according to the interest of the visitor terminal 200, the exhibition visit history 335, and the visitor 15.

The visitor terminal 200 can provide information related to the visitor 15 when the visitor 15 logs in and is specified. The visitor terminal 200 can provide an exhibition visit history 335. [ The exhibition visit history 335 can provide the contents of the fair that the visitor 15 has observed. The exhibition visit history 335 can provide information such as, for example, the year of the visit, the type of the exhibition, and the venue of the exhibition. The visitor terminal 200 can provide the interested exhibit schedule 337 of the visitor 15. The interested exhibition schedule (337) of the visitor (15) can be the information of the future exhibition. The information of the exhibition to be held in the future may be, for example, a place for holding, theme, holding time, and the like. On the other hand, the selection of the exhibition information to be held in the future can be provided by analyzing the interest information of the above-mentioned visitor 15. For example, in accordance with the visit information of the exhibitor booth visited by the visitor 15, a company of the business type of the future can provide information of the exhibition scheduled to participate.

14 shows another example of a terminal according to an embodiment of the present invention. 14 shows the visitor terminal 200, the visiting exhibition information 340, the visiting company information 341, the product information 343, and the search windows 342 and 344.

The visitor terminal 200 can provide the exhibition information 340 of the specific viewer 15. The visiting exhibition information 340 can provide information of a specific exhibition, which is a result of selecting any one of the plurality of exhibitions 335 provided in FIG. For example, specific exhibition information can provide information such as an observation year, an exhibition theme, a display period, and an exhibition place. The visitor terminal 200 can provide the visitor information 341 of the specific visitor 15. The visiting company information 341 may be provided in parallel with a plurality of visiting companies. For example, the visitor and name can be displayed in succession from left to right, and the centrally selected visitor and name can be displayed. Meanwhile, a search window 342 may be provided for the case where the number of visited businesses is large. The visitor terminal 200 can provide the interested product information 343 of the specific viewer 15. The interested product information 343 may be provided classified by product. At this time, a plurality of product information may be provided in parallel according to the category of the product. For example, the product name and the business name may be displayed continuously from left to right, and the selected visited company and name may be displayed in the center. Meanwhile, a search window 344 may be provided for the case where there are a plurality of product information.

15 shows another example of a terminal according to an embodiment of the present invention. 15 shows the visitor terminal 200, participant information 355, product information 357, and a consultation window 359. FIG.

The visitor terminal 200 can provide the exhibitor information 355. [ The exhibitor information 355 can provide the general information of the company visited by the visitor 15. For example, the exhibitor information 355 may be information such as a business name, an address, a telephone number, and a home page address. And the visitor terminal 200 can provide the product information 357. [ The product information 357 may be information of a product that is produced and sold at a company visited by the visitor 15. For example, the product information 357 may be a product category, a product name, a product representative information, or the like. The visitor terminal 200 can provide a consultation window 359. [ The consultation window 359 may be a dialog window for consulting the person in charge provided in the product information 357. [ For example, the consultation window 359 may be a real time chat window or a messenger chat window.

16 and 17 show other examples of the terminal according to the embodiment of the present invention. 16 shows a request for the visitor terminal 200, the specific product information 310, the product photograph 312, the product specification 311, the estimate items 313, 314, 315, and the estimate information 316. 17 shows the visitor terminal 200, the quote information 320 of a specific product, and a purchase request 324. FIG. Quotation information 313, 314, 315, quotation information 316, purchase request 324, and the like may be purchase information.

Referring to FIG. 16, the visitor terminal 200 may provide specific product information 310. The specific product information 310 may be displayed when any one of the products described with reference to Fig. 15 is specified. For example, a product name can be displayed on the upper side of the visitor terminal 200, a product photograph 312 and a specification 311 below the product name can be displayed, and a specific model name 313 of the product below it can be displayed A product quantity 314, an accessory 315, and the like may be displayed. The visitor terminal 200 may provide the quotation information 316. [ The request for the quotation information 316 may be for transmitting the purchase quotation of the product to the vendor when the contents described above are specified. Referring to FIG. 17, the visitor 15 can directly request purchase (324) after receiving the purchase quotation 320 regarding the quotation described with reference to FIG. Accordingly, the visitor 15 can purchase the products of the exhibiting company through a separate process, and purchase the product through the exhibition information supporting program directly, thereby enhancing user convenience. In addition, the visitor 15 and the exhibitor can make a simple and accurate decision.

18 to 22 show examples of the exhibitor terminal according to the embodiment of the present invention. 18 shows the participant terminal 400 and the visitor information 501. FIG. 19 shows a participant terminal 400, specific visitor information 510, specific visitor visitor information 511, and specific visitor information 514. 20 shows a participant terminal 400, specific visitor information 520, specific viewer interest information 521, and specific viewer interest product information 524. [ FIG. 21 shows a participant terminal 400, specific visitor information 530, specific product information 531, and product specification information 532. 22 shows the participant terminal 400, the product specification update information 540, and the update information 542, 543, 544 according to the product or model 541.

Referring to FIG. 18, the exhibitor terminal 400 can receive information of visitors who visited his / her booth at the exhibition from the server 100. The visitor information 501 can be listed up and down. For example, the visiting visitor information 501 may be listed according to the visiting order, may be listed according to the number of visits, and may be listed according to the interest information analysis result.

Referring to FIG. 19, the exhibitor terminal 400 may receive specific visitor information 510 from the server 100. The specific visitor information 510 can be displayed by selecting the visitor information 501 described with reference to FIG. The specific visitor information 510 may be the visit information 511 of a specific visitor. The visit information 511 may be displayed, for example, as an exhibition sponsored year 512, a specific visitor's visit count 513, and the like. The specific visitor information 510 may be search information 514 of a specific visitor. The search information 514 may be displayed, for example, as an exhibition sponsored year 515 or a search time, a search count 516, and the like.

Referring to FIG. 20, the exhibitor terminal 400 may receive specific visitor information 520 from the server 100. The specific visitor information 520 can be displayed by selecting the visitor information 501 described with reference to FIG. The specific visitor information 520 may be the interested business information 521 of a specific visitor. For example, the interest level 523 of a specific viewer according to the time history 522 may be displayed in the interested business information 521. [ The specific visitor information 520 may be the interest product information 524 of a specific visitor. The interest product information 524 may be displayed, for example, the level of interest 526 according to the product or model 525, and so on.

Referring to FIGS. 21 and 22, the exhibitor terminal 400 may receive specific visitor information 530 from the server 100. The specific visitor information 530 can be displayed by selecting the visitor information 501 described with reference to FIG. The specific visitor information 530 may be specification information 532 according to the product or model 531 provided to a specific visitor. The specification information 532 may indicate, for example, a product number, a model number, a version of a specification, a latest version, and the like. Accordingly, the exhibitor can judge whether or not the information of the product of the exhibitor needs to be updated. If the necessity of updating the information of the product is recognized 540, the information of the product can be updated 541,543,544 conveniently to the server 100 and the update information 541,543,544 may be transmitted to the server 100 100 to the terminal 200 of a specific viewer.

23 shows an example of an information flow according to an embodiment of the present invention. 23 shows a first terminal, a second terminal, and a server, and shows an example of the information flow accordingly.

The first terminal can be a terminal of a participating company, and when a participant is specified by logging in a program, information stored by each participant can be received from the server. Exhibitors can compare the latest information they own with the information stored in the server and register the latest product information if the update is necessary.

The second terminal can be a visitor terminal, and can log in to the program and receive information stored by the viewer from the server when the visitor is specified. When a visitor visits the exhibition hall or searches for information of a participating company, the contents can be stored and analyzed on a server. The server can generate and store interest level information of the viewer, and the interest level information can be provided to the first terminal. On the other hand, level-specific product information may be provided to the second terminal according to information of the level of interest of the viewer.

Claims (6)

Providing a program to a first terminal;
Determining interest information of the first terminal;
Generating level-specific customer information according to the interest information; And,
And providing predetermined product information to the first terminal according to the level of the customer information. The method according to claim 1,
The method of claim 1, wherein the determining of the interest information comprises: collecting movement information of the first terminal; matching the predetermined position information with the movement information;
Generating level-specific visit information according to a result of the matching; And,
And providing the predetermined product information to the first terminal according to the level of the visit information. The method according to claim 1,
The method of claim 1, wherein the determining of the interest information comprises: collecting search information of the first terminal;
Generating level-specific search information according to a result of the matching; And,
And providing the predetermined product information to the first terminal according to the level of the search information. 3. The method of claim 2,
Wherein the determination of the information of interest comprises the steps of: collecting search information of the first terminal, adjusting the level of the information of interest according to the search information,
And providing predetermined product information to the first terminal according to the adjusted interest information. The method according to claim 1,
Modifying the predetermined product information by a second terminal; And,
And providing the modified predetermined product information to the first terminal according to the level of the visit information. The method according to claim 1,
Providing purchase information to the first terminal at the request of the first terminal; And,
And providing the purchase decision information to the second terminal when the first terminal makes a purchase decision according to the purchase information.
KR1020150071637A 2015-05-22 2015-05-22 Method for providing information of an exhibition KR20160137073A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210043114A (en) * 2019-10-11 2021-04-21 주식회사 킨터치 Method for providing event analysis information and apparatus using the method
KR102514091B1 (en) * 2022-10-31 2023-03-24 전시컨벤션경영연구소 주식회사 Exhibition marketing performance management method and computer program therefor
CN116628071A (en) * 2023-05-04 2023-08-22 毕加展览有限公司 Data interaction method and system of digital exhibition management platform

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210043114A (en) * 2019-10-11 2021-04-21 주식회사 킨터치 Method for providing event analysis information and apparatus using the method
KR102514091B1 (en) * 2022-10-31 2023-03-24 전시컨벤션경영연구소 주식회사 Exhibition marketing performance management method and computer program therefor
CN116628071A (en) * 2023-05-04 2023-08-22 毕加展览有限公司 Data interaction method and system of digital exhibition management platform
CN116628071B (en) * 2023-05-04 2023-12-05 毕加展览有限公司 Data interaction method and system of digital exhibition management platform

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