KR20160133783A - Advertising system during the call connection - Google Patents

Advertising system during the call connection Download PDF

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Publication number
KR20160133783A
KR20160133783A KR1020150066754A KR20150066754A KR20160133783A KR 20160133783 A KR20160133783 A KR 20160133783A KR 1020150066754 A KR1020150066754 A KR 1020150066754A KR 20150066754 A KR20150066754 A KR 20150066754A KR 20160133783 A KR20160133783 A KR 20160133783A
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information
data
advertisement
server
displayed
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KR1020150066754A
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Korean (ko)
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김시환
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김시환
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/16—Communication-related supplementary services, e.g. call-transfer or call-hold

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  • Finance (AREA)
  • Engineering & Computer Science (AREA)
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  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention is characterized in that, in a terminal provided with a display and provided with an input device capable of inputting information at the upper end of a display, order information data, information data, and group information data It is possible to provide various information such as information and news in addition to the advertisement image to the member, solve the problem of short exposure only before and after the call, provide more detailed information to the member when necessary, And to provide an advertisement providing system during a call connection which can provide various service use opportunities by making a connection function.

Description

[0001] The present invention relates to an advertising system during the call connection,

The present invention relates to an advertisement providing service system during call connection. More specifically, when a call is terminated after a call, information such as information and news in addition to the advertisement image is displayed on the end screen in a list manner, And to provide detailed information on the selected contents when the list is selected. 2. Description of the Related Art [0002]

The recently developed mobile terminal provides various functions such as voice call and text message transmission, video call, photograph or video shooting using a camera, wireless Internet access, and mp3 playback.

As a conventional advertisement method using the supplementary service, mainly SMS text or SMS-based Internet telephone service is used. However, such advertisement transmission method using voice or text has a limit of advertisement delivery power And it has not been recognized as an advertising medium because it has not shown a special effect in attracting the attention of the user and has naturally turned its attention to video media. However, the range of VOD service and portable video phone service in mobile phones is continuously expanding .

However, in general, when a caller attempts to make a telephone call, the call connection asleep in an existing communication network may cause a ring back tone to be uniformly transmitted to the caller in accordance with the ITU-T specification at the called subscriber's exchange, And to listen to the designated alternative tone to the calling subscriber. However, in order to maximize the effect of the advertisement, the substitute image service method is applied to the advertisement method of waiting for the call connection out of the above-mentioned ringback tone or alternate sound method, so that the calling subscriber can use the ringback tone A service for providing a video, a still image or a designated moving image of a subscriber and a still image to a sender has become necessary.

In addition, the conventional voice response function (ARS) provides a sound source-oriented guidance and an automatic response at the time of call connection. However, the automatic voice response technology (VRS) There is a demand for a service system that can provide a convenient service for a user by receiving a video response and increase the advertisement advertisement effect of a company.

Korean Patent Laid-Open Publication No. 10-2005-0074059 discloses a method in which, in the step of transmitting video by the moving picture and still image transmission server, it is discriminated whether the called subscriber is a basic video setting user or a specified call connection video setting user, And a designated advertisement moving picture or a still image of the called subscriber is sent to the calling subscriber when the user is a designated call connection moving image setting user.

Korean Patent Laid-Open Publication No. 10-2014-0003196 discloses a system in which, in a subscriber terminal equipped with a display and equipped with an input device capable of inputting information at the top of a display, The advertisement is displayed on a part of the display while the call connection is established by the incoming call, the advertisement is selected from the advertisement list stored in the memory unit of the portable terminal, the time at which the advertisement is displayed is transmitted to the server, And the N advertisement images can be displayed on the basis of a predetermined time. The advertisement providing service system during the call connection is provided.

However, since the above-described technology functions to provide only advertisements, and the advertisement exposure is performed only short time before and after the call, the advertisement effect is also insufficient. Therefore, both advertisers who see only advertisements and advertisers who do not have sufficient exposure time become unsatisfied.

Therefore, it is possible to provide various information besides advertisements in the pluralistic age, so that it becomes content that provides good information to the members, and that the advertiser has sufficient advertisement exposure effect, and as a result, It is inevitable to develop contents that satisfy all advertisers.

Citation 1: Korean Patent Application No. 10-2005-0074059, Disclosure Date (Jul. 18, 2005) Citation 2: Korean Patent Publication No. 10-2014-0003196, Disclosure Date (Jan. 09, 2014)

It is an object of the present invention to provide a content providing good information to a member by providing various information such as information or news in addition to the advertisement image and if selected or displayed information of the advertisement displayed on the screen is selected, And an advertisement providing system during the call connection for displaying on the display screen.

The above object is accomplished by a system for providing an advertisement image before or after a call connection in a terminal equipped with a display and equipped with an input device capable of inputting information at the top of the display, Lt; / RTI >

Then, order information data, information data, and group information data can be selected, respectively.

According to the present invention, it is possible to provide various information such as information and news in addition to the advertisement image to the member, solve the problem of short exposure before and after the call, provide more detailed information to the member, So as to provide an advertisement providing system during the call connection which can provide various service use opportunities.

1 is a diagram illustrating an exemplary embodiment of a server and a terminal connected through a wired / wireless Internet.
2 is a block diagram showing the server in more detail.
3 is a block diagram of a terminal.
4 is a view illustrating an example of displaying information retrieved with order information on a portable terminal.
5 and 6 show an embodiment in which an advertisement image is displayed before or after a call connection.
Figures 7 and 8 illustrate various embodiments of an advertising image.
Figure 9 is a diagram of an embodiment illustrating another method of displaying advertisements and information.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description.

Further, a detailed description of the known technology may be omitted.

The present invention provides a content system capable of providing an advertisement providing service before or after a call connection in a mobile terminal (smart phone) having a display and further comprising an input device capable of inputting information through the upper end of the display.

1 is a diagram illustrating an exemplary embodiment of a server and a terminal connected through a wired / wireless Internet.

The server 50 in the communication system constitutes a system for operating various information providing services through the wired and wireless Internet. An input unit 65 for inputting and managing information by an administrator or an operator of the server 50, an output unit 67 for outputting or displaying information, a database unit 55 for storing various information and information on service operation, And a controller 60 for controlling and controlling the information and outputting the information. Although it is not shown in the figure, it is natural that an interface unit capable of transmitting / receiving data to / from the user via the Internet or a communication network is further constructed. On the other hand, the information means all information files such as an image, a moving image, and a text.

The terminal (or the portable computer) 20 is a device capable of transmitting and receiving various information through the wired or wireless Internet (or communication network) and displaying necessary information on the display.

Therefore, the terminal 20 is provided with a CPU 25 serving as a central processing unit, a display unit 21 for displaying motion pictures, a memory unit 35 for storing various information, and an input device 30 for inputting information . It is a matter of course that various functions such as a wired / wireless communication system module and a speaker vibration or a key button can be variously applied.

Although FIG. 1 shows one server when connected to a terminal and a server, in reality, more than one server can be used. That is, a server for providing advertisements, a server for providing news or information, or a server capable of purchasing goods may be further provided, and the additional server can utilize a normal server connection system.

That is, for example, the server 150 managing the advertiser information may be a server managed by a provider providing advertisement information, or may be a server managed by the server operator of the present invention. Although the subscriber's mobile terminal 20 can exchange information with the advertiser server through the server 50, it is natural that the subscriber's mobile terminal 20 can directly exchange information with the advertiser server.

Likewise, a server that manages and stores data about news or information can be understood in the same context.

2 is a block diagram showing the server in more detail.

The present invention aims to provide news data such as advertisement data, information data and news to members.

In the server 50, a control unit 60 is configured. The control unit 60 includes a communication interface unit 68 for transmitting and receiving information through a communication network and includes a connection management unit for managing connection with a member terminal, an advertisement data storage server, and an information (or news) data storage server 69 are provided.

The data providing unit 61 for each member further includes a data content managing unit 62 for managing programs and contents, a data analyzing unit 62 for selecting and providing data, And a data selection unit 64 for selecting data to be finally transmitted.

 In addition, a subscriber management unit 65 for managing and managing an Internet user, a member, an advertiser, and an information provider (or a news provider) is further provided.

On the other hand, although not shown separately in the drawings, it is a matter of course that the server 50 is further provided with a database. In the database 55, a subscriber database storing information on member subscribers is provided. In addition to the member ID information of the member, the subscriber database stores past member reservation information of the member, Information on accumulated points and the like is stored.

In addition, the advertiser database stores information on advertisement information, coupons, and the like provided by the advertiser in addition to the advertiser's ID information.

In addition, the information database stores information on advertisement information, coupons, and the like provided by the information provider, in addition to the ID information of the information provider.

On the other hand, a database in which contents of data (advertisement and information (news)) are stored is also provided.

In the present invention, advertisements and various information are displayed on the display 21 when a call is made after execution of the content, and the advertisements and various information to be displayed are also stored in the database of the server. However, And stored in the memory unit of the portable terminal.

Points are accumulated and coupons are provided according to the use of the user, and a point database and a coupon database are further provided in the database of the server in order to manage information on such portions.

Of course, the description of the drawings is just an example, and it is a matter of course that the server of the present invention is not necessarily targeted to a member accessory but to all users who want to provide information. That is, the server of the present invention provides and controls information displayed on a display of a terminal connected through a wired / wireless Internet or a communication network.

3 is a block diagram of a terminal.

In the present invention, the terminal 20 is connected to the server 50 and may be connected to another server 150 (a server providing advertisement or information). In the drawing, a control unit (CPU) 25 is control means for controlling the overall operation of the terminal, which is a portable display device used in the embodiment of the present invention.

And a memory unit 35 for storing advertisement data and information (news) data. The memory unit is provided with a ROM for controlling a program to be executed by the display device, a RAM for storing data generated during program execution, And an iipulm for storing the data required for processing the data and the data for processing the data.

The communication interface unit 27 may be an R / F unit, and as a radio frequency, tunes to an RF channel, amplifies an input voice signal, and converts an RF signal received from the antenna into an intermediate frequency signal.

Information is displayed on the display 21 under the control of the central processing unit (CPU) 25, and all the devices using the control device of the central processing unit, the input device 30 and the flat panel display device correspond to the algorithm of the present invention . The data processing unit 26 is further provided for processing the given data according to a predetermined algorithm.

On the other hand, the input device 30 of the present invention means a conventional method of inputting information on the display. That is, above the display means that it can press or touch the display surface, but can input information above the display without applying pressure or touching the display.

Typical input devices are capacitive and resistive, but are not limited to. The present invention is not an invention for an input device, but an input device that can be used in general, to which the present invention is applied.

It is needless to say that an input / output unit may be further provided. That is, it may further include a numeric key, a menu key, and a selection key, and naturally includes a speaker and a vibration unit. It goes without saying that a camera and the like may be included in the input unit.

In the present invention,

The data of the present invention can be various forms such as an image, a text file, a PDF file, and a moving image. Each of these data means advertisement data, information data, etc.,

That is, the types of data provided by the present invention are as follows:

(1) Advertising data

A plurality of pieces of advertisement data exist, and each piece of advertisement data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal.

For example, if there is a file storage name (code name) of any advertisement data, the first is the order of the advertisement data, the data is an identification symbol indicating the kind of data called advertisement, The identification symbol may be a hamburger or a third advertisement among the hamburger advertisements HB.

The order of the advertisement data in the first place in the advertisement data code (file storage name) is the order of the advertisement data, and the order of the advertisement data is the order of the advertisements displayed on the portable terminal in 00:00 on 00:00.

The order of the advertisement data can be redefined as necessary.

(2) Information data

In the present invention, a plurality of pieces of information are provided, and therefore, a plurality of pieces of information data exist and each piece of information data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal.

For example, if the file storage name of arbitrary information data is the first, the first is the order of the information data, the data is the identifier indicating the kind of data called information, and the identifier is a kind of information Represents news, and may be the third piece of news information NS.

On the other hand, in the information data code (file storage name), the first position is the order of information data, and the order of the information data is the order of the information displayed on the portable terminal on 0000 00:00.

(3) Group information data

In the present invention, a plurality of group information data exists, and each group information data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal Stored,

For example, if the file storage name of any group information data is the first, the first is an order from the group information data, "is an identifier indicating that the group information data belongs to the (Beauty) group, cosmetics) type information, and may be the third information among the information of the beauty group.

On the other hand, the first position in the group information data code (file storage name) is in the order of the group information data, and the order of the group information data is the order in the group information displayed on the portable terminal on 0000 0000 .

(4) Order information data

In the present invention, the order information data is provided by the member, and therefore, the order information data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal ,

For example, if the file storage name of arbitrary order information data is -PR-03, the first order is the order information data, and "ID " Or " PR "is an identification code indicating that the information ordered by the member is a commodity, and " PR " is the third information in the order information.

Members may also order information about the products they are interested in purchasing, but may also order news or information relating to any information the member wants to know.

On the other hand, the order in the order information data is the order in the data code (file storage name), and the order information data order is the order information in the order information displayed on the mobile terminal in 00 00 00:00.

- How to store data -

The data provided by the present invention includes advertisement data, information data, group information data, and order information data.

The advertisement data is information displayed on the mobile terminal before or after the call connection.

The information data is information provided by the server 50, and in the present invention, breaking news, news, important information, and product information that enables effective purchasing are provided. At this time, the information data is displayed before or after the call connection in the portable terminal.

In addition, the group information data is information (news) of the group to which the member belongs. For example, if a member belongs to a beauty club, this information is provided by the beauty group. At this time, the group information data is displayed on the mobile terminal before or after the call connection.

On the other hand, the order information data is information (news) ordered by the member. For example, information that a member gets when he or she orders information they want. At this time, the order information data is displayed on the mobile terminal before or after the call connection.

- Providing information to the server -

The data provided by the present invention includes advertisement data, information data, group information data, and order information data.

The advertisement data is data provided by the advertiser. The control unit 60 of the server 50 may transmit the information received from the advertiser terminal 20 to the database 55 of the server ) In the area for storing the advertisement data.

The information data is information provided by the server 50 and may be information input through the input unit 65 of the server 50 (the scanner, the keyboard, the microphone, the connection terminal, etc.) , The control unit 60 of the server 50 stores the above information in the area for storing the information data in the database 55 of the server.

In addition, the group information data is data provided by the leader of the group or the operator of the group. The terminal used by the group leader (or the group operator) can transmit the information to the server (the group leader or the terminal connected to the server by the operator's ID), and the group leader The control unit 60 of the server 50 stores the information transmitted by the server 50 in the area for storing the data of the group information in the database 55 of the server.

On the other hand, the order information data is data of information ordered by the member. The terminal used by the member (the terminal connected to the server with the ID of the member) can transmit the order details of the information to the server. Then, the server stores the order details of the information transmitted by the terminal of the member in the area for storing the member information data in the database 55 of the server in the server (50).

4 is a view illustrating an example of displaying information retrieved with order information on a portable terminal.

When a member starts the portable terminal and selects execution of the application in which the present invention is realized through the input device 30, the application in which the present invention of the portable terminal is implemented is executed (S 100 - 102)

The order information input can be selected from the menu list of the application. That is, when the application is executed, the central processing unit 25 of the portable terminal is a menu list capable of executing detailed steps of the application (the menu list means a normal list in which one of several menus can be executed on the display screen). Is displayed on the display 21.

(S 104) That is, if the order information input is selected from the menu list displayed on the display 21 through the input device 30 of the portable terminal 20, the input window Space to enter information into) is displayed on the display.

Order information is input through the input window.

Meanwhile, the mobile terminal central processing unit of the member transmits the inputted order information to the server through the communication unit (S 106)

Although not shown in the present invention, the central processing unit 25 of the portable terminal transmits order information to a server through a communication unit (a component unit that transmits and receives information to / from a wired / wireless line).

The controller of the server stores the order information in the database of the member, searches the information by the order information, and the controller of the server stores the information retrieved by the order information in the database of the server (S 108 - 110)

For example, if the order information is today's weather, the control unit of the server retrieves the information by today's weather through a search unit (a component part which is not shown in the present invention, but functions to search for information by a conventional conventional method).

If the information searched by today's weather is a rain or a clear weather or an image, the server's control unit displays the order information (today's weather) and information (00, rain, sun, or weather images) And stores the data of the member in the database 55 in an area for storing the data.

The control unit of the server transmits the information retrieved by the order information to the portable terminal (S 112). That is, the control unit of the server may transmit the weather image or the weather image to the communication unit To the portable terminal.

The portable terminal central processing unit displays information retrieved by the order information on the display of the portable terminal (S 114)

The central processing unit 25 of the portable terminal stores the information retrieved by the order information and the order information in the memory unit 35. When the order information is selected after the execution of the application (when the order information confirmation is selected through the input device 30 in the menu list), the central processing unit 25 displays the information retrieved by the order information and the order information on the display screen do.

In addition, order information is displayed in the area where the order information is displayed before or after the call connection.

The mobile terminal application is terminated and the entire algorithm is terminated (S116-118)

On the other hand, when the power of the mobile terminal is turned on, the application is automatically executed, and the present invention can be realized before or after a call connection.

The order information data is given an identification code that identifies that the data is order information, and the data retrieved by the order information is given an identification code that can identify the data as the search data.

- Classification of members -

The data provided by the advertiser as advertisement data (data transmitted from the portable terminal connected to the server by the advertiser ID) is given a code identified by the advertisement data, and stored in the database of the server or the memory unit of the portable terminal.

The data provided by the reader or operator of the group (data transmitted by the portable terminal connected to the server by the reader of the group or the operator's ID) is given a code identified by the group information data, Base or the memory unit of the portable terminal,

In addition, the information data inputted by the operator of the server as the information data to the server is given a code identified by the information data, and is stored in the database of the server or the memory unit of the portable terminal.

That is, in the present invention, the information data, the advertisement data, the group information data, and the order information data are present, respectively, and there is an algorithm determined for each data. Accordingly, the data may be displayed on the display of the portable terminal, stored in the database of the server, or in the memory of the portable terminal according to each algorithm.

5 and 6 show an embodiment in which an advertisement image is displayed before or after a call connection.

After the call connection and the call connection, the advertisement image 90 is displayed as shown in the figure. At this time, if necessary, the advertisement image 90 may not be displayed before the call connection, or the advertisement image 90 may not be displayed after the call connection.

Here, in the present invention, the advertisement image 90 does not necessarily mean only image (picture) data. It can be a text file or a video as needed.

Figures 7 and 8 illustrate various embodiments of an advertising image.

The advertisement image can be changed as shown in FIG. If the advertisement image is uniformly displayed on the display before or after the call connection, it may inconvenience users' use of the telephone,

- Size change mark selection in the advertising image Implementation example -

A deletion mark 95b, a reduction mark 95c, and an enlargement mark 95d may be provided in the advertisement image 90. [

When the selection of the reduction mark 95c is input through the input device 30 of the portable terminal, the central processing unit 25 of the portable terminal reduces the size of the advertisement image 90. [ That is, if the reduction mark 95c in the advertisement image 90 is selected before the call connection, the size of the advertisement image 90 is displayed before the call connection and the reduction mark 95c in the advertisement image 90 is selected The advertisement image 90 is displayed small after the call connection.

When the selection of the deletion mark 95b is input through the input device 30 of the portable terminal, the central processing unit 25 of the portable terminal prevents the advertisement image from being displayed. That is, when the deletion mark 95b in the advertisement image 90 is selected before the call connection, the advertisement image 90 is not displayed before the call connection, and when the deletion mark 95b in the advertisement image 90 is selected after the call connection, After the connection, the advertisement image 90 is not displayed.

Also, when the selection of the enlargement mark 95d is inputted through the input device 30 of the portable terminal, the central processing unit 25 of the portable terminal displays a large size of the advertisement image. That is, if the enlargement mark 95d in the advertisement image 90 is selected before the call connection, the advertisement image 90 is displayed before the call connection. If the enlargement mark 95d in the advertisement image 90 is selected after the call connection, After the connection, the advertisement image 90 is displayed in a large size.

At this time, the algorithm is determined as follows.

1) reduction mark 95c, and the enlargement mark 95 are selected, the ratio of increasing or decreasing each time is selected.

For example, the ratio of reducing or increasing the size of the advertisement image by 10% is predetermined every time the shrink mark 95c and the enlargement mark 95d are selected. Then, the central processing unit 25 of the portable terminal displays the advertisement image 90 on the display 21 before or after the call connection, in a size reduced or enlarged.

2) If the size of the advertisement image is maximum, the enlargement mark 95d is not displayed.

That is, when the size of the advertisement image displayed on the display 21 before the call connection or after the call connection is the maximum size (the largest size among the predetermined sizes), the enlargement mark 95d is not displayed in the advertisement image 90 . It can not be made bigger.

3) When the size of the advertisement image is minimum, the reduction mark 95c is not displayed.

That is, when the size of the advertisement image displayed on the display 21 before or after the call connection is the minimum size (the smallest one among the predetermined sizes), the reduction mark 95c is not displayed in the advertisement image 90 . It can not be made smaller.

- Example of message transmission step -

As shown in the drawing of FIG. 7, in the present invention, a message mark 95a may be present in the advertisement image 90. FIG. When the message mark 95a is selected through the input device 30 of the member's mobile terminal 20, details related to the advertisement image 90 are transmitted to the mobile terminal 20 as characters.

At this time, when the message mark 95a is selected, it is not necessarily limited to the method of text transmission. For example, it can be displayed in the form of a notification on the top of the smartphone, and can be checked in the application list or the menu of the present invention.

- Ad exposure algorithm -

The number of times that the advertisement image 90 provided to the customer is displayed on the display and the number of times the advertisement 90 is selected is stored in the terminal memory or the database of the server, When displaying the displayed advertisement time in seconds, it is possible to set the coupon value by dividing by a predetermined value A (for example, 60).

Similarly, the coupon value can be determined by dividing the selected number of advertisements by an arbitrary predetermined value B (for example, 2).

When the coupon value is determined in the same manner as described above, the determined coupon value is provided to the customer. At this time, the data for setting the coupon value to the customer may be stored in the memory unit 35 of the terminal or in the database 55 of the server.

On the other hand, the customized advertisement may be provided in consideration of the type of advertisement selected by the customer, the age, sex, occupation, etc. of the customer.

Figure 9 is a diagram of an embodiment illustrating another method of displaying advertisements and information.

9, the advertisement 90, the information 91, the group information 92, and the order information 93 can be displayed in the present invention. As in the previous embodiment of the present invention, in the present invention, advertisement data, information data, group information data, and order information data are displayed, and the respective data are distinguished as codes.

Then, the data is displayed on the display 21 after the call connection (or it may be before the call connection, but is preferably displayed after the call connection in order to reduce the inconvenience of the user).

At this time, when displayed on the display, each position or area can be determined. That is, the information data 91, the group information data 92, and the order information data 93 are displayed in the form of a list as in the embodiment of FIG. 9, and their positions are determined.

Of course, depending on the situation, only the information data may exist in the information list (when the information data, the group information data, and the order information data are in a list form), that is, there may be only three pieces of information data. Only the group information data can be present in the next order display and only the order information data can be displayed in the next order display.

In addition, the embodiment of FIG. 7 and FIG. 8 can be applied to the embodiment of FIG. That is, when the message mark 95a is present in each of the information data 91, the group information data 92 and the order information data 93, if the message mark 95a is selected, It is displayed in a notification form.

9, when today's fortune of order information 93 is selected through the input device 30, the details of today's fortune are transmitted as characters or displayed as a notification,

When the character is transmitted, detailed information can be displayed through a character or a purchase of a product can be progressed. Also, detailed information display and product purchase progress can be implemented by menu selection in the application,

- Program -

The application of the present invention can operate in the form of a widget, and a method similar to that used by various programs on the desktop of a smartphone is also used in the implementation of the present invention.

7 and 8, in order to select a specific mark (the deletion mark 95b, the reduction mark 95c, and the enlargement mark 95d) to execute a predetermined algorithm, It is possible to determine whether or not to select the time selection area by coordinate recognition.

The resizing of the ad image 90 may be implemented by scaling the ad image 90 view at a predetermined ratio. For example, ad image resizing can be implemented using android.graphics.Bitmap. However, the present invention is not necessarily limited to this method.

In the meantime, among the features of the present invention, a method of transmitting a text message can be implemented by using the text provided in the article, that is, a method in which a character is transmitted to a portable terminal in which a message mark is selected,

Of course, without using this method, when the message mark is selected, the message mark selection may be transmitted to the server, and the server may transmit the character to the mobile terminal.

The web protocol can be used as a method of transmitting the degree of displaying the advertisement image on the display of the portable terminal, and this method is suitable for an unstable communication environment,

The advertisement file management can develop the AdFileManager to manage the related information pertaining to the advertisement, frequency of point and advertisement exposure, and download the advertisement file: ImageDownloadService to implement the advertisement file download function in the background. Also, the version management developed ParcingByVersion The server constantly updates the version information to diagnose whether or not the advertisement is downloaded.

The server communicates with the smartphone as a web protocol and allows the administrator to upload a new ad to the server and set the frequency and exposures of the related text message and points to be paid.

To maintain the image display of the ad: WindowManager. LayoutParams. TYPE_SYSTEM_ALERT can be used to secure the top level display. The top-level display is to keep it from being hidden by other apps or images,

Touch recognition recognizes by using the TouchListener to respond to selections through the input device,

As a result, the above-described performance method that can be performed in the present invention can be performed by a predetermined algorithm in the central processing unit 25, and data for performing predetermined algorithms and algorithms are stored in the memory unit 35,

A plurality of pieces of information data are arranged, and one or a plurality of pieces of information data are selected and displayed on a display, and a plurality of pieces of group information data are present, One or a plurality of pieces of group information data is selected and displayed on the display, a plurality of order information data are present, and the order information data is ordered, and one or a plurality of pieces of order information data Is selected and displayed on the display,

20: Terminal 21:
25: central processing unit (CPU) 30; Input device
35: memory unit 50: server
55: Database 60: Control section
65: input unit 90: advertisement image
95a: Message mark 95b: Delete mark
95c: Shrink mark 95d: Zoom mark

Claims (2)

In a system in which an advertisement image is provided before or after a call connection in a terminal equipped with a display and equipped with an input device capable of inputting information at the top of the display,
Order information data, information data, and group information data. The system of claim 1, wherein order information data, information data, and group information data can be selected.
KR1020150066754A 2015-05-13 2015-05-13 Advertising system during the call connection KR20160133783A (en)

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050074059A (en) 2004-01-13 2005-07-18 문영백 Advertising apparatus and method, which provides moving picture and fixed picture service
KR20140003196A (en) 2012-06-29 2014-01-09 김시환 Advertising system during the call connection.

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050074059A (en) 2004-01-13 2005-07-18 문영백 Advertising apparatus and method, which provides moving picture and fixed picture service
KR20140003196A (en) 2012-06-29 2014-01-09 김시환 Advertising system during the call connection.

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